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Journal of Digital & Social Media Marketing
Number of Followers: 18

Full-text available via subscription

Subscription journal
ISSN (Print) 2050-0076 - ISSN (Online) 2050-0084
Published by Henry Stewart Publications

[17 journals]

Editorial
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  Authors: Beckett; Simon
  Pages: 4 - 5
  Issue No: Vol. 10, No. 1 (2022)
Why COVID-19 disruptions to shopping behaviours underscore the need for a
coordinated, cross-functional conversion rate optimisation strategy
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  Authors: Bond; Sarah
  Pages: 6 - 17
  Issue No: Vol. 10, No. 1 (2022)
How Bang & Olufsen moved from the darkness to the light with
influencer marketing
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  Authors: Edwards; Alexei
  Pages: 18 - 26
  Issue No: Vol. 10, No. 1 (2022)
The role of brands in online safety: Don’t trust Google to sort
it out for you
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  Authors: Ahmed; Imran, Obst, Marlene, Rose, Rachel
  Pages: 27 - 34
  Issue No: Vol. 10, No. 1 (2022)
Beautiful failure: A case study on #EqualityActJapan and a lesson in
failing well on social media
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  Authors: Alampi; Amanda, Juneja, Ziva Luddy
  Pages: 35 - 44
  Issue No: Vol. 10, No. 1 (2022)
The elusive omni-channel advantage: How to make the complex simple using
scalable technology
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  Authors: Cummings; Christopher
  Pages: 45 - 51
  Issue No: Vol. 10, No. 1 (2022)
How to pivot to a first-party data marketing strategy
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  Authors: Kaykas-Wolff; Jascha
  Pages: 52 - 60
  Issue No: Vol. 10, No. 1 (2022)
How behavioural science can improve influencer marketing campaigns
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  Authors: Gray; Alan
  Pages: 61 - 68
  Issue No: Vol. 10, No. 1 (2022)
Revealing consumer insights through visual analysis of social media images
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  Authors: Hura; Alina
  Pages: 69 - 75
  Issue No: Vol. 10, No. 1 (2022)
Feel-good marketing: Understanding autonomous sensory meridian response
and its online audience
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  Authors: Adams; Arianne
  Pages: 76 - 81
  Issue No: Vol. 10, No. 1 (2022)
How Portuguese adolescents relate to influencers and brands on TikTok
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  Authors: Dias; Patrícia, Duarte, Alexandre
  Pages: 82 - 95
  Issue No: Vol. 10, No. 1 (2022)

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