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Al-Tijary : Jurnal Ekonomi dan Bisnis Islam
Number of Followers: 1  

  This is an Open Access Journal Open Access journal
ISSN (Print) 2460-9404 - ISSN (Online) 2460-9412
Published by IAIN Samarinda Homepage  [3 journals]
  • COVID-19 dan Pasar Modal Syariah: Pendekatan Regresi Korelasi Kanonikal

    • Authors: Ratna Octaviana
      Pages: 57 - 67
      Abstract: Economic activity in 2019–2020 were heavily impacted by the COVID-19 pandemic sickness. The effect of COVID-19 on investments made on Islamic financial markets, however, has not been studied in research. The primary focus of this study will be on the connection between the Covid-19 movement and the Islamic financial market industry. In the quantitative method, canonical correlation analysis was used. Samples were collected from March 3 through August. The movement of the Jakarta Islamic Index and the Covid-19 Movement variable are used to examine Sharia Mutual Funds and Sukuk. The results show that neither of the two dependent variables—the Jakarta Islamic Index nor Sukuk—is significantly impacted by the movement of Covid-19. But, there is one factor on which Islamic mutual funds have a positive and significant influence.
      PubDate: 2023-03-20
      DOI: 10.21093/at.v8i1.5779
      Issue No: Vol. 8, No. 1 (2023)
  • GoFood Vs ShopeeFood: Manakah yang Menjadi Pilihan Generasi Z'

    • Authors: Fita Nurotul Faizah, Zulfaturrohmaniyah Zulfaturrohmaniyah
      Pages: 157 - 168
      Abstract: This study tries to ascertain Generation Z's preference for online food delivery between ShopeeFood and GoFood based on the notion of the marketing mix from an Islamic economics perspective. A comparative descriptive methodology was adopted. The research participants at the time were Generation Z from Semarang City. About the sample that was obtained through accidental sampling under non-probability sampling. While research data was gathered from observations, questionnaires, observations, interviews, and documentation. According to the findings, Generation Z prefers ShopeeFood over GoFood. From a sharia economic perspective, this can be seen in the 7P marketing mix, which includes: pragmatism & product aspects, which explain that even though there are more GoFood merchants, Generation Z prefers ShopeeFood because the necessary menu options are also available in the market, while the pertinence & promotion aspect, which explains ShopeeFood offers more promos even though it claims the promo is easier on GoFood, and the palliation & price aspect, where Shop The results are not significantly different for the factors of persistence and process, patience and environment, peer support and people, pedagogy and environment, and so on.
      PubDate: 2023-03-20
      DOI: 10.21093/at.v7i2.4801
      Issue No: Vol. 8, No. 1 (2023)
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