Authors:Mishkat Ullah, Prawat Benyasrisawat First page: 1 Abstract: The subject of corporate sustainability reporting has seen fast development in the recent years as more firms are putting a prominent accentuation on getting sustainable. However, the genuine effect of sustainability reporting on firm value has been generally discussed, regularly because of the idea of the subjective information in sustainability reports. This research uses the Global Reporting Initiative guidelines data as a scoring system to evaluate the quality of sustainability reporting and aims to find the impact of Global Reporting Initiative quality on firm value for Thai listed firms and investigates the difference of firm value between Global Reporting Initiative adapted firms and to those who do not publish sustainability report. In order to analyze the result, 127 organizations are taken who published sustainability reporting based on Global Reporting Initiative guidelines and 87 organizations who do not publish their sustainability report from a period of 2016 to 2019. Logistic regression analysis was run to determine the impact on firm value and results show that the firm value of Global Reporting Initiative adapted firms are better than those who do not publish their sustainability report. Multiple regression analysis was also run to determine the relationship between Global Reporting Initiative quality and the firm value and the result suggests that there is a positive relationship between Global Reporting Initiative quality and firm value. PubDate: 2022-05-02 Issue No:Vol. 15, No. 1 (2022)
Authors:Wilaiwan Wilairat, Sareeya Mad-adam, Rasri Sawaain Pages: 18 - 33 Abstract: This research aims to study the landscape of green spaces and the satisfaction of park users in Yala Municipality. The samples were 381 parks users, covering all age groups. The data collected form Google Earth image, observation, and questionnaire. The results are as follows: the physical landscape of a public park area locates next to a river or with a large pond, shady trees, and has an area for selling food reflects the cultural landscape: Parks users like to do activities with family, sit and talk. While the physical landscape has football fields, sports fields, jogging tracks, exercise equipment reflect the cultural landscape: parks users like to exercise. The satisfaction of park users in Yala Municipality is high average 3 parks: The Youth Centre of Municipality of Yala, Khuan Muang Park and Chang Phuak Park. Medium average 4 parks: Caru Phatana Stadium Park, Lip Thang Rotfai Park, Ming Muang Park and Sri Muang Park. The low average is Ban Rom Park. The satisfaction in each area found that service users are satisfied with the area or location is high average while the other side is medium average: The other side, convenient, utilities, public relations and security system. PubDate: 2022-05-02 Issue No:Vol. 15, No. 1 (2022)
Authors:Sa-ngiam Boonpat, Monsicha Saokham Pages: 34 - 44 Abstract: In condition of global economic volatility, epidemics and uncertainties are risks affecting to business operation. So that the organization must effective management to help them to continue their business. Tourism industry play an important role in the nation economy but over the years tourism business has been hit by crisis and there many risks to businesses and workers. Therefore, the knowledge of crisis management for tourism business is essential to the operation and survival of a business. This article is intended to present an approach to managing business under crisis condition by presenting concepts and guidelines for managing risks and crises in tourism business along with suggestions that are useful to the business in implementing a plan for managing the crisis of the business to be able to pass through and operate the business PubDate: 2022-05-02 Issue No:Vol. 15, No. 1 (2022)
Authors:Sudarat Sutthiwong, Sureerat Areeraksakul Konglok, Vinit Thueakthong Pages: 45 - 59 Abstract: The purposes of this research were 1) to study the relationship between mathematics learning achievement and mathematics problem solving ability of grade 9 students after learning by using problem-based learning activities and, 2) to compare mathematics learning achievement and mathematics problem solving ability of grade 9 students between the groups which learning by using problem-based learning activities and the group which learning by using conventional mathematics learning activities. The research sample consisted of 48 grade 9 students of Khamyangpittaya School in Udonthani province during the second semester of the 2020 academic year, separated into 2 rooms with 24 students in each class, they were selected by cluster random sampling. The employed research instruments comprised of 1) mathematics learning management plans on pyramids, cones, and spheres with problem-based learning Activities Management, 2) mathematics learning management plans on pyramids, cones, and spheres with which learning by using conventional mathematics learning activities, 3) mathematical achievement tests on pyramids, cones, and spheres and 4) the mathematics problems solving ability test on pyramids, cones, and spheres. Statistics employed for data analysis were the mean, standard deviation, Pearson’s correlation coefficient, and MANOVA test. The research findings showed that 1) the relationship between mathematics learning achievement and mathematics problem solving ability of grade 9 students after learning by using problem-based learning activities have a positive relationship with very high correlation (r = 0.891, p< .05) counterpart ability with statistical significance at the .05 level. The percentage of covariation is 79.38, and 2) mathematics learning achievement and mathematics problem solving ability of grade 9 students were learning using problem-based learning activities was significantly higher than the group which learning by using conventional mathematics learning activities counterpart ability with statistical significance at the .05 level. PubDate: 2022-05-02 Issue No:Vol. 15, No. 1 (2022)
Authors:Pongkorn Chantaraj, Jarunee Pattarawongthana, Prabhan Apiwong, Non Naknaka, Jutamat Jintana, Ninooch Boonyarittanon, Satchuset Raungdessuwon Pages: 60 - 77 Abstract: The purposes of this research were to develop an information system for managing the service of Nong Pa Khrang Thai Massage Center and to assess the satisfaction with the use of the developed information system by applying a community participatory research process of Participatory Action Research (PAR), and System Development Life Cycle (SDLC) as a framework. The samples used in this study were service providers, customers of the massage center, and Nong Pa Krang Subdistrict Municipality officers who manage the massage center. A total of 28 people were selected by applying a purposive sampling method. The research instruments were a sample interview recording form and a satisfaction assessment form for the use of information systems. The research procedure began with a survey of system development needs by organizing a forum with the community through a SWOT Analysis environment. Then, applied the results obtained to determine the topic of study and development. Conducting an analysis and system design by organizing a meeting with the samples to study the form of information needed and developing an information system of a web application, testing and installing the system. Later, organized a workshop on how to use the system. The results of the samples' satisfaction assessment of using the system found that all aspects had a total average of 4.64, which was the highest level of satisfaction. The developed system allowed customers to make appointments in advance, managed queues for service providers, and issued reports for managing the massage center. These contribute to the development of service quality that builds trust and facilitates service recipients, causing sustainable development onwards. PubDate: 2022-05-02 Issue No:Vol. 15, No. 1 (2022)
Authors:Sirirat Kittijarukhajorn , Threesoon Kesorn, Suphakorn Tapim Pages: 78 - 90 Abstract: The objective of this research aims at studying linguistic features of Chinese names given to Thai students in terms of word categories, word formation, and meanings. The samples included 341 names with 653 words, gathering from all undergraduate students majoring in Chinese program, the Faculty of Humanities of Naresuan University. And we also interviewed 6 Chinese teachers. After that, the data collected were analyzed using percentages. The research findings revealed that in the aspect of word categories. A group of adjectives indicated the highest level of usage (47.47%) whereas measure words, pronouns, prepositions and affixations (0.15%) occurred the least. Regarding the word formation process, compounding appeared as the most found process (70.67%) while reduplication displayed the lowest occurrence (2.35%). Lastly, the meaning of the sample names concerned on beauty and purity (27.71%), assets and valuable materials (12.71%), and quantities (0.15%) respectively. In terms of value for native Chinese teachers, found that it is very helpful for them to call students’ names easily. And it could be the tool of propagating language and reflecting how Chinese cultures are. As for students, Chinese name could help them understand deeply about the Chinese characters, make them feel more confident. Furthermore, it also likens their initial recognitions for Chinese people to accept them and can even be their symbols if they study further in China or work in organizations which relates to Chinese. PubDate: 2022-05-09 Issue No:Vol. 15, No. 1 (2022)
Authors:Sirasit Chaimuangkhiao, Ke Nunthasen, Waraporn Nunthasen, Nirote Sinnarong Pages: 91 - 104 Abstract: This research article has aimed to create the suitable model for agricultural standard certification. Promoting for longan farmers in district of, Pa Sang, Wiang Nong Long, Ban Hong, Li, Ban Thi, Mueang, Mae, Tha and Thung Hua Chang, Lamphun Province, Thailand. The multi-criteria decision-making process method has been used in this study. The important criteria considerations are economic, social, environmental, and health conditions of longan farmers. The sample group was leaders of each group of farmers and experts with experience in longan cultivation in area of Lamphun province. This research has proposed sampling of 16 propose sampling. Then using the collected data to compare and compare with the data obtained from related research. To create the model to compare the main factors and secondary factors. The results of the weight analysis of the main factors showed that 1) The most important main factor is economic. 2) The most important secondary factor are market and cost of illness. 3) The Consistency Ratio of main and 2nd factor was less than 0.1 , the result indicate that there was a high consistency PubDate: 2022-05-09 Issue No:Vol. 15, No. 1 (2022)
Authors:Pannaporn Kantapat, Threesoon Kesorn, Suphakorn Tapim, Anongkarat Bangsri, Ausana Teebua Pages: 105 - 118 Abstract: The objectives of this research are divided in 3 parts; 1) Developing and enhancing the efficiency of instructional media of comparative sentences with “bǐ” in Chinese which based on learning. 2) Comparing the knowledge and comprehension in comparative sentences with “bǐ” in Chinese of students before and after learning through this lesson. 3) Investigating the student’ satisfaction towards the developed lesson. The population was 20 Chinese program students, studying in Grade 11 of Phetpittayakom School. The instruments of this research are the instructional media of comparative sentences with “bǐ” in Chinese that is compiled by researchers, a pre-assessment test, a post-assessment test, and a questionnaire of students’ satisfaction towards the lesson developed. percentage, average, standard deviation (S.D.), and matched paired t-test were used in collecting and analyzing data. The results of the research are the average score of formative test of this instructional media of comparative sentences with “bǐ” in Chinese is 80.06 percent and the average score of summative test is 83.25 percent (80.06/83.25). The students’ knowledge and comprehension of comparative sentences with “bǐ” in Chinese after learning through this material are significantly higher than before using it at the .01 level. The students satisfy on the instructional media of comparative sentences with “bǐ” in Chinese. PubDate: 2022-05-09 Issue No:Vol. 15, No. 1 (2022)
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