Subjects -> EDUCATION (Total: 2346 journals)
    - ADULT EDUCATION (24 journals)
    - COLLEGE AND ALUMNI (10 journals)
    - E-LEARNING (38 journals)
    - EDUCATION (1996 journals)
    - HIGHER EDUCATION (140 journals)
    - INTERNATIONAL EDUCATION PROGRAMS (4 journals)
    - ONLINE EDUCATION (42 journals)
    - SCHOOL ORGANIZATION (14 journals)
    - SPECIAL EDUCATION AND REHABILITATION (40 journals)
    - TEACHING METHODS AND CURRICULUM (38 journals)

EDUCATION (1996 journals)                  1 2 3 4 5 6 7 8 | Last

Showing 1 - 200 of 857 Journals sorted alphabetically
#Tear : Revista de Educação, Ciência e Tecnologia     Open Access   (Followers: 2)
(Pensamiento), (palabra) y obra     Open Access   (Followers: 3)
21. Yüzyılda Eğitim Ve Toplum Eğitim Bilimleri Ve Sosyal Araştırmalar Dergisi     Open Access   (Followers: 1)
21st Century Pedagogy     Open Access   (Followers: 5)
Abant İzzet Baysal Üniversitesi Eğitim Fakültesi Dergisi     Open Access  
ABDIMAS ALTRUIS : Jurnal Pengabdian Kepada Masyarakat     Open Access  
Abdimas Toddopuli : Jurnal Pengabdian Pada Masyarakat     Open Access  
About Campus     Hybrid Journal   (Followers: 7)
Academic Medicine     Hybrid Journal   (Followers: 75)
Academic Psychiatry     Full-text available via subscription   (Followers: 26)
Academy of Management Learning and Education     Full-text available via subscription   (Followers: 58)
Acción y Reflexión Educativa     Open Access   (Followers: 119)
Accounting & Finance     Hybrid Journal   (Followers: 33)
Accounting Education: An International Journal     Hybrid Journal   (Followers: 15)
ACM Transactions on Computing Education (TOCE)     Hybrid Journal   (Followers: 9)
Acta Científica : Ciências Humanas     Open Access  
Acta Didactica Norge     Open Access   (Followers: 2)
Acta Educationis Generalis     Open Access  
Acta Paedagogica Vilnensia     Open Access  
Acta Scientiarum. Education     Open Access  
Action in Teacher Education     Hybrid Journal   (Followers: 68)
Action Learning: Research and Practice     Hybrid Journal   (Followers: 45)
Action Research     Hybrid Journal   (Followers: 46)
Active Learning in Higher Education     Hybrid Journal   (Followers: 202)
Actualidades Pedagógicas     Open Access  
Adelphi series     Hybrid Journal   (Followers: 13)
Administração Educacional     Open Access  
Administration & Society     Hybrid Journal   (Followers: 16)
Administrative Science Quarterly     Full-text available via subscription   (Followers: 157)
Adult Education Quarterly     Hybrid Journal   (Followers: 92)
Advanced Education     Open Access   (Followers: 14)
Advances in Arts, Social Sciences and Education Research     Open Access   (Followers: 16)
Advances in Building Education     Open Access   (Followers: 5)
Advances in Health Sciences Education     Hybrid Journal   (Followers: 34)
Advances in High Energy Physics     Open Access   (Followers: 23)
Advances in School Mental Health Promotion     Partially Free   (Followers: 9)
AERA Open     Open Access   (Followers: 8)
Africa Education Review     Hybrid Journal   (Followers: 26)
African Journal of Chemical Education     Open Access   (Followers: 5)
African Journal of Educational Studies in Mathematics and Sciences     Full-text available via subscription   (Followers: 7)
African Journal of Health Professions Education     Open Access   (Followers: 6)
African Journal of Research in Mathematics, Science and Technology Education     Hybrid Journal   (Followers: 13)
African Journal of Teacher Education     Open Access   (Followers: 4)
Agora     Full-text available via subscription   (Followers: 3)
AGORA Magazine     Open Access   (Followers: 1)
AIDS Education and Prevention     Full-text available via subscription   (Followers: 9)
Ainedidaktiikka     Open Access  
AKSIOMATIK : Jurnal Penelitian Pendidikan dan Pembelajaran Matematika     Open Access  
Al-Athfaal : Jurnal Ilmiah Pendidikan Anak Usia Dini     Open Access  
Al-Idarah : Jurnal Kependidikan Islam     Open Access  
Al-Jabar : Jurnal Pendidikan Matematika     Open Access  
Al-Mudarris : Journal of Education     Open Access   (Followers: 2)
Al-Tadris : Jurnal Pendidikan Bahasa Arab     Open Access  
Al-Tadzkiyyah : Jurnal Pendidikan Islam     Open Access  
Al-Tanzim : Jurnal Manajemen Pendidikan Islam     Open Access  
Al.Qadisiya journal for the Sciences of Physical Education     Open Access  
Alberta Journal of Educational Research     Full-text available via subscription   (Followers: 2)
Alexandria : Revista de Educação em Ciência e Tecnologia     Open Access  
Alotrop     Open Access  
Alsic : Apprentissage des Langues et Systèmes d'Information et de Communication     Open Access   (Followers: 12)
Alteridad     Open Access  
Ambiente & Educação : Revista de Educação Ambiental     Open Access  
AMC Journal     Open Access   (Followers: 9)
American Annals of the Deaf     Full-text available via subscription   (Followers: 14)
American Educational Research Journal     Hybrid Journal   (Followers: 160)
American Journal of Business Education     Open Access   (Followers: 14)
American Journal of Distance Education     Hybrid Journal   (Followers: 31)
American Journal of Education     Full-text available via subscription   (Followers: 166)
American Journal of Educational Research     Open Access   (Followers: 59)
American Journal of Health Education     Hybrid Journal   (Followers: 37)
American Journal of Physics     Full-text available via subscription   (Followers: 58)
American String Teacher     Full-text available via subscription   (Followers: 1)
Ana Dili Eğitimi Dergisi / Journal of Mother Tongue Education     Open Access   (Followers: 1)
ANALES de la Universidad Central del Ecuador     Open Access   (Followers: 1)
Anargya : Jurnal Ilmiah Pendidikan Matematika     Open Access  
Annales Universitatis Mariae Curie-Sklodowska, sectio N – Educatio Nova     Open Access  
Annali dell'Universita di Ferrara     Hybrid Journal  
Annals of Dyslexia     Hybrid Journal   (Followers: 9)
Annals of Modern Education     Full-text available via subscription   (Followers: 5)
Antistasis : An Open Educational Journal     Open Access   (Followers: 1)
Apertura. Revista de innovación educativa‏     Open Access   (Followers: 1)
Ápice : Revista de Educación Científica     Open Access  
Applied Environmental Education & Communication     Hybrid Journal   (Followers: 17)
Applied Measurement in Education     Hybrid Journal   (Followers: 11)
Aprender     Open Access  
AR-RIAYAH : Jurnal Pendidikan Dasar     Open Access  
Arabia     Open Access   (Followers: 1)
Arabiyat : Jurnal Pendidikan Bahasa Arab dan Kebahasaaraban     Open Access  
Arabiyatuna : Jurnal Bahasa Arab     Open Access   (Followers: 1)
Archivos de Ciencias de la Educación     Open Access   (Followers: 1)
Arrancada     Open Access  
Ars Educandi     Open Access  
Art Design & Communication in Higher Education     Hybrid Journal   (Followers: 22)
Art Education     Hybrid Journal  
Arts and Humanities in Higher Education     Hybrid Journal   (Followers: 36)
Arts Education Policy Review     Hybrid Journal   (Followers: 4)
Artseduca : Revista electrónica de educación en las ARTES     Open Access  
ASHE Higher Education Reports     Hybrid Journal   (Followers: 19)
Asia Pacific Education Review     Hybrid Journal   (Followers: 12)
Asia Pacific Journal of Education     Hybrid Journal   (Followers: 21)
Asia-Pacific Education Researcher     Hybrid Journal   (Followers: 15)
Asia-Pacific Journal of Teacher Education     Hybrid Journal   (Followers: 27)
Asia-Pacific Science Education     Open Access   (Followers: 2)
Asian Association of Open Universities Journal     Open Access   (Followers: 1)
Asian Education and Development Studies     Hybrid Journal   (Followers: 5)
Asian Journal of Distance Education     Open Access   (Followers: 2)
Asian Journal of Education and Social Studies     Open Access   (Followers: 1)
Asian Journal of English Language Teaching     Full-text available via subscription   (Followers: 16)
Asian Journal of Legal Education     Full-text available via subscription   (Followers: 3)
Asian-Pacific Journal of Second and Foreign Language Education     Open Access   (Followers: 7)
ASp     Open Access  
Assessing Writing     Hybrid Journal   (Followers: 16)
Assessment & Evaluation in Higher Education     Hybrid Journal   (Followers: 137)
Assessment for Effective Intervention     Hybrid Journal   (Followers: 14)
Assessment in Education: Principles, Policy & Practice     Hybrid Journal   (Followers: 44)
Assessment Update     Hybrid Journal   (Followers: 5)
AStA Wirtschafts- und Sozialstatistisches Archiv     Hybrid Journal   (Followers: 3)
At-Ta'dib Jurnal Kependidikan Islam     Open Access  
At-Taqaddum     Open Access  
At-Turats     Open Access  
ATENA Didaktik     Open Access  
Athenea Digital     Open Access  
ATIKAN : Jurnal Kajian Pendidikan (Journal of Educational Studies)     Open Access  
Aula Abierta     Open Access  
Aula de Encuentro     Open Access  
Australasian Journal of Educational Technology     Open Access   (Followers: 16)
Australasian Journal of Engineering Education     Hybrid Journal   (Followers: 3)
Australasian Journal of Gifted Education     Full-text available via subscription   (Followers: 5)
Australasian Marketing Journal (AMJ)     Hybrid Journal   (Followers: 4)
Australian Art Education     Full-text available via subscription   (Followers: 6)
Australian Educational Researcher     Hybrid Journal   (Followers: 28)
Australian Journal of Adult Learning     Full-text available via subscription   (Followers: 14)
Australian Journal of Career Development     Hybrid Journal   (Followers: 5)
Australian Journal of Dyslexia and Other Learning Difficulties     Full-text available via subscription   (Followers: 7)
Australian Journal of Education     Hybrid Journal   (Followers: 46)
Australian Journal of Environmental Education     Full-text available via subscription   (Followers: 10)
Australian Journal of Indigenous Education, The     Full-text available via subscription   (Followers: 14)
Australian Journal of Learning Difficulties     Hybrid Journal   (Followers: 9)
Australian Journal of Music Education     Full-text available via subscription   (Followers: 7)
Australian Journal of Public Administration     Hybrid Journal   (Followers: 219)
Australian Journal of Teacher Education     Open Access   (Followers: 31)
Australian Mathematics Teacher, The     Full-text available via subscription   (Followers: 7)
Australian Primary Mathematics Classroom     Full-text available via subscription   (Followers: 4)
Australian Screen Education     Full-text available via subscription   (Followers: 2)
Australian TAFE Teacher     Full-text available via subscription   (Followers: 4)
Australian Universities' Review, The     Full-text available via subscription   (Followers: 4)
Autism     Hybrid Journal   (Followers: 163)
Avaliação : Revista da Avaliação da Educação Superior (Campinas)     Open Access  
Azalea: Journal of Korean Literature & Culture     Full-text available via subscription   (Followers: 3)
Baltic Journal of Career Education and Management     Open Access  
Barn : Forskning om barn og barndom i Norden     Open Access  
Basastra : Jurnal Bahasa, Sastra, dan Pengajarannya     Open Access  
BC TEAL Journal     Open Access  
Becoming : Journal of the Georgia Middle School Association     Open Access  
Behavioural Sciences Undergraduate Journal     Open Access   (Followers: 1)
Beijing International Review of Education     Full-text available via subscription  
BELAJEA : Jurnal Pendidikan Islam     Open Access  
BELIA : Early Childhood Education Papers     Open Access   (Followers: 8)
Berkeley Review of Education     Open Access   (Followers: 10)
Beyond Behavior     Hybrid Journal   (Followers: 2)
Biblioteca Escolar em Revista     Open Access  
Biblioteka i Edukacja     Open Access   (Followers: 5)
Bio-Lectura     Open Access  
BIODIK : Jurnal Ilmiah Pendidikan Biologi     Open Access  
Bioeduscience     Open Access  
Bioma : Jurnal Ilmiah Biologi     Open Access  
Biomedical Engineering Education     Hybrid Journal  
Biosaintifika : Journal of Biology & Biology Education     Open Access  
Biosfer : Jurnal Biologi dan Pendidikan Biologi     Open Access  
Biosfer : Jurnal Tadris Biologi     Open Access  
BISE : Jurnal Pendidikan Bisnis dan Ekonomi     Open Access  
Biuletyn Historii Wychowania     Open Access  
BMC Journal of Scientific Research     Open Access   (Followers: 8)
BMC Medical Education     Open Access   (Followers: 47)
Boletim Cearense de Educação e História da Matemática     Open Access  
Boletim Técnico do Senac     Open Access  
Bordón : Revista de Pedagogía     Open Access  
British (Jurnal Bahasa dan Sastra Inggris)     Open Access  
British Educational Research Journal     Hybrid Journal   (Followers: 169)
British Journal of Educational Studies     Hybrid Journal   (Followers: 134)
British Journal of Educational Technology     Hybrid Journal   (Followers: 95)
British Journal of Music Education     Hybrid Journal   (Followers: 18)
British Journal of Religious Education     Hybrid Journal   (Followers: 7)
British Journal of Sociology of Education     Hybrid Journal   (Followers: 59)
British Journal of Special Education     Hybrid Journal   (Followers: 44)
British Journal of Visual Impairment     Hybrid Journal   (Followers: 11)
Brock Education : A Journal of Educational Research and Practice     Open Access   (Followers: 1)
Brookings Trade Forum     Full-text available via subscription   (Followers: 4)
Buckingham Journal of Education     Open Access   (Followers: 2)
Bulletin De L' Association Thaïlandaise Des Professeurs de Français     Open Access  
Caderno Brasileiro de Ensino de Física     Open Access  
Caderno de Educação     Open Access  
Caderno Intersaberes     Open Access  
Cadernos de Educação     Open Access  
Cadernos de Estudos e Pesquisa na Educação Básica     Open Access  
Cadernos de Pesquisa em Educação     Open Access  
Cadmo     Full-text available via subscription  
Cahiers de la recherche sur l'éducation et les savoirs     Open Access   (Followers: 3)
Cakrawala Pendidikan     Open Access  
Calidad en la educación     Open Access   (Followers: 1)

        1 2 3 4 5 6 7 8 | Last

Similar Journals
Journal Cover
Australasian Marketing Journal (AMJ)
Journal Prestige (SJR): 0.351
Citation Impact (citeScore): 1
Number of Followers: 4  
 
  Hybrid Journal Hybrid journal (It can contain Open Access articles)
ISSN (Print) 1441-3582
Published by Sage Publications Homepage  [1174 journals]
  • Can the Subaltern(s) Speak' Amplifying the Voices of Global South
           Scholars in the Australasian Marketing Academy

    • Free pre-print version: Loading...

      Authors: Folúkẹ́ Abigail Bádéjọ, Samuelson Appau, Nadia Zainuddin, Kishan Kariippanon
      Abstract: Australasian Marketing Journal, Ahead of Print.
      In response to growing calls for racial diversity and inclusion in academia, this article offers a framework for decolonisation of the Australasian Marketing Academy. The purpose of our framework is to help shape the adoption of diversity and inclusion practices in a way that promotes knowledge democracy and amplification of underrepresented voices within the Australian and New Zealand Marketing Academy. This article is thus both a reflective piece and a roadmap to guide the Academy’s journey to decolonisation and representation of its minority members. First, our article highlights experiences of marginalisation in the Australasian context, and the reported barriers to diversity and inclusion of minority voices. Next, we propose our framework which aims to collapse these barriers in favour of a more equitable, cultural, and intellectual convergence, wherein the invisibility of minority scholarship can become as visible and as legitimate as the majority.
      Citation: Australasian Marketing Journal
      PubDate: 2022-06-16T09:47:56Z
      DOI: 10.1177/14413582221094627
       
  • The Future of the Australasian Marketing Academy: Challenges and
           Priorities

    • Free pre-print version: Loading...

      Authors: Lauren Gurrieri, Mike Reid
      Abstract: Australasian Marketing Journal, Ahead of Print.
      In this introduction to the special section on the future of the Australasian marketing academy, we reflect on the rapidly changing academic environment and the challenges and priorities this raises for the marketing discipline. Specifically, we consider the value of marketing education and research to stakeholders, how marketing can contribute to emerging challenges across business and society, how the marketing academy can amplify marginalised voices and be more inclusive, and the health and wellbeing of marketing academics. Next, we present key findings from research we conducted to examine issues of equity, inclusion and wellbeing within the Australian and New Zealand Marketing Academy (ANZMAC) member environment. We highlight which problems persist and where change is needed to challenge exclusionary dynamics and foster a more inclusive academy. To unpack and draw further attention to these issues, we then introduce the six papers that comprise the special section. Collectively, these papers present provocations on the future of the Australasian marketing academy and invite you to consider where we should be headed and what actions must be taken.
      Citation: Australasian Marketing Journal
      PubDate: 2022-06-14T06:39:39Z
      DOI: 10.1177/14413582221104852
       
  • Return on Investment of Complaint Management: A Review and Research Agenda

    • Free pre-print version: Loading...

      Authors: Jamie Carlson, Tania Sourdin, Christine Armstrong, Martin Watts, Tanya Carlyle
      Abstract: Australasian Marketing Journal, Ahead of Print.
      This article presents a systematic literature review which synthesises current knowledge to advance a more sophisticated conceptual framework to measure the return on investment (ROI) in complaints management. Literature is examined from searches of ProQuest, EBSCO, Emerald Plus and Google Scholar to create a road map of extant knowledge published from 1987 to 2021 in marketing and consumer related fields. Five themes associated with ROI measurement research are identified across four time periods: Cost reduction, Organisational learning, Reputational effect, Current customer focus and Social benefits. Few studies develop a comprehensive conceptual framework for the calculation of the ROI. The current literature is then extended, with the development of a framework to assist complaint management researchers and practitioners to evaluate Customer Complaint Management practices. The framework also informs the necessary data collection. Finally, new research directions are outlined to guide scholarly enquiry.
      Citation: Australasian Marketing Journal
      PubDate: 2022-06-10T01:42:20Z
      DOI: 10.1177/14413582221104854
       
  • Stay Together to be Strong: How Online Knowledge Sharing Matters

    • Free pre-print version: Loading...

      Authors: Mai Nguyen
      Abstract: Australasian Marketing Journal, Ahead of Print.
      In an organisational crisis, employees often face role conflicts and job insecurity as well as cynicism and emotional exhaustion. This study aims to investigate the role of online knowledge sharing as an internal marketing solution that connects employees with role conflict or a sense of job insecurity to support each other to enhance job performance. Data were collected in Vietnam with 281 eligible responses from those who worked during the pandemic. The results indicated that role conflict positively influenced job insecurity, knowledge donating, and knowledge collecting. Job insecurity had a significant impact on knowledge donating and job performance. Knowledge donating and collecting significantly affected job performance and mediated the impact of role conflict and job insecurity on job performance. The competitive mediation of knowledge donating and knowledge collecting was identified. Emotional exhaustion and cynicism were found to moderate the influence of role conflict on knowledge donating and collecting in this study.
      Citation: Australasian Marketing Journal
      PubDate: 2022-05-24T10:17:35Z
      DOI: 10.1177/14413582221096703
       
  • Research performance of Australian and New Zealand marketing academics:
           Achieving rigor and relevance

    • Free pre-print version: Loading...

      Authors: Roderick J Brodie, Geoffrey N Soutar, Janet R McColl-Kennedy
      Abstract: Australasian Marketing Journal, Ahead of Print.
      Assessing academic performance is challenging and assessing academic performance that makes a contribution to society is especially challenging. Evaluations need to take into account academic rigor and the relevance of the work. We suggest relying on whether an article is published in an elite journal does not necessarily lead to a significant scientific contribution or practical relevance. Rather, to gain insight into a scientific contribution, academic rigor and relevance judgments have to be made as to the work’s contribution to discovering and verifying knowledge in the discipline and across disciplines. While qualitative judgments can be made, indicator-driven metrics play an important role in objective assessment and several citation metrics are readily available to assist in assessments. We suggest there is a need for a portfolio of performance indicators, as there is no one best measure of success. Different indicators highlight different aspects of performance, hence the portfolio approach. We conclude by outlining eight key areas that should be considered when making academic performance assessments.
      Citation: Australasian Marketing Journal
      PubDate: 2022-04-30T04:37:31Z
      DOI: 10.1177/14413582221094031
       
  • The Role of Perceived Entrepreneurial Passion on Creativity: A Study of
           Vietnamese Social Ventures

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      Authors: Truc Thanh Le, Widya Paramita, Quan Ha Minh Tran, Le Anh Duc
      Abstract: Australasian Marketing Journal, Ahead of Print.
      This research aims to examine whether social venture founder’s entrepreneurial passion can increase employee creativity via creative process engagement and the moderating role of employee mindfulness. A survey was conducted by asking employees of 109 social ventures in Vietnam to evaluate the founders’ entrepreneurial passion and the supervisors to evaluate employees’ creativity as well as employee creative process engagement. Drawing on the broaden-and-build theory, this study found that employee creativity increases when the employees perceive that the social venture founders have strong entrepreneurial passion as explain by higher creative process engagement. In addition, we revealed that the indirect influence of entrepreneurial passion on employee creativity remains significant regardless the employees’ mindfulness. Theoretical and practical contributions are further discussed.
      Citation: Australasian Marketing Journal
      PubDate: 2022-04-15T05:03:47Z
      DOI: 10.1177/14413582221090290
       
  • Acceptance of vulgarity in marketing: The moderating roles of product type
           and consumers’ political ideology

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      Authors: Stephen David Verhoff, Eugene Y Chan
      Abstract: Australasian Marketing Journal, Ahead of Print.
      One debate about theories of disgust surround whether the emotion is elicited by adaptationist or by cultural sensitivities. We examine this question by examining the disgust that profanity elicits. This research examines two moderators that predict consumers’ acceptance of vulgar language within advertising contexts. Specifically, we focus on product type (new vs old) and consumers’ political ideology (conservative vs liberal), proposing that conservatives (vs liberals) are less accepting of new (vs existing) products advertised using vulgar language. This is potentially because, we propose and find, conservative consumers are more sensitive to the disgust emotion, and new products advertised with vulgar language elicit more disgust. We conducted three experiments to test the hypotheses. Experiment 1 finds support for our overall hypothesis while Experiments 2 and 3 find evidence for the role of disgust via both mediation and moderation techniques. Our findings suggest that the disgust emotion is driven by cultural and not purely by evolutionary sensitivities. We are also the first authors, to our knowledge, to connect the disgust literature to vulgar language. Hence, our findings offer both practical and theoretical implications regarding the use of vulgar language in marketing.
      Citation: Australasian Marketing Journal
      PubDate: 2022-04-08T10:30:41Z
      DOI: 10.1177/14413582221089291
       
  • When I’m First, I Can Use More: The Divergent Effects of Joint Appeals
           on Likelihood of Purchasing Sustainable Products

    • Free pre-print version: Loading...

      Authors: Rokhima Rostiani, Bernardinus Maria Purwanto, Felix Septianto, Tung Moi Chiew
      Abstract: Australasian Marketing Journal, Ahead of Print.
      While sustainable products are mostly promoted with intrinsic appeals (e.g., “Buy this product and do something good for the environment”), marketers can also incorporate extrinsic appeals (e.g., “Buy this product and show others how sustainable you are”), thus creating joint appeals. However, it remains unclear whether such joint appeals will be more or less effective than intrinsic appeals in driving favorable consumer evaluations of sustainable products. This research investigates the divergent effects of joint versus intrinsic appeals on consumers’ likelihood of purchasing sustainable products and tests the moderating role of pioneering status in this regard. Across two experimental studies, this research demonstrates that joint (vs. intrinsic) appeals will lead to a higher likelihood of purchasing sustainable products from a brand perceived as a pioneer, but to a lower likelihood of purchasing sustainable products from a brand perceived as a follower. Further, these positive versus negative effects of joint appeals are driven by two distinct mechanisms—emotional value and consumer skepticism, respectively. The theoretical and practical contributions of this research are discussed.
      Citation: Australasian Marketing Journal
      PubDate: 2022-04-05T11:59:12Z
      DOI: 10.1177/14413582221089289
       
  • Neuroscientific Research Methods and Techniques in Consumer Research

    • Free pre-print version: Loading...

      Authors: Yunen Zhang, Park Thaichon, Wei Shao
      Abstract: Australasian Marketing Journal, Ahead of Print.
      The application of neurophysiological techniques to marketing and consumer research has seen tremendous growth in recent years. To provide a comprehensive overview of neuroscientific methods, the authors first review extant conceptual and empirical studies on neuromarketing and consumer neuroscience, based on these the rationale, features, and applications of neuroscientific techniques are systematically summarized. Next, the authors discuss how neurophysiological methods were applied to the research on customers’ cognition, emotion, and behavioral responses to marketing stimuli, and illustrate how neuromarketing studies extend the knowledge boundary and contribute to marketing theories and practices. The limitations of current neuromarketing tools, studies, and methodology are concluded as well, and future directions are presented accordingly. This paper contributes to the literature by offering a clear research insight into the application of neurophysiological methods. By articulating principles, methods, contributions, and directions of neuromarketing, this paper may benefit the development of neuroscientific tools being a more well-established and commonly used marketing research approach and offers a guide to scholars who are dedicated to consumer neuroscience research.
      Citation: Australasian Marketing Journal
      PubDate: 2022-03-23T06:49:50Z
      DOI: 10.1177/14413582221085321
       
  • Theoretical Advances in Service Breakdown Prevention and Recovery: Rich
           Service Enactment to Improve Server-Client Interactions and Outcomes

    • Free pre-print version: Loading...

      Authors: Rouxelle de Villiers, Arch G. Woodside, Pornchanoke Tipgomut
      Abstract: Australasian Marketing Journal, Ahead of Print.
      This study investigates service breakdowns and describes interventions, including simulations of learner-created service interactions. Constructing and enacting these interactions help in enabling agile, effective server responses. The research investigated the effectiveness of training using live role-playing in dealing with negative turns and solving ad hoc dilemmas in real client-server encounters, thus advancing service excellence and service recovery theory and practice. Seven tertiary institutions cross five nations engaged in training students in client-service performance in simulated contexts. Findings support the positive impact of the proposed iterative competency development plan on impromptu responses, higher-order thinking and situational memory in trainees/servers. The development of Rich Service Enactment Theory (RiSET) extends three perspectives. First, most service training focuses restrictively on what-to-do, excluding necessary training on what-not-to-do. Second, practicing in stimulating contexts with peer feedback helps to prevent repeated mistakes and disastrous service failures. Third, the RiSET model provides a new framework for educators/trainers to develop models that prepare trainees for dealing with unknown, possibly high-risk encounters. The study focuses on surfacing server knowledge and implementing server training to prevent or reduce dramatic turns during client-server encounters, rather than empirically testing a well-formed theory. The study offers empirical researchers’ configurations of conditions for contextual experimentation.
      Citation: Australasian Marketing Journal
      PubDate: 2022-02-02T07:04:04Z
      DOI: 10.1177/18393349221075693
       
  • Millennials’ Self-Identity and Intention to Purchase Sustainable
           Products

    • Free pre-print version: Loading...

      Authors: Sita Mishra, Yupal Shukla, Gunjan Malhotra, Ravi Chatterjee, Jyoti Rana
      Abstract: Australasian Marketing Journal, Ahead of Print.
      With the rising challenges related to social, economic, and climatic factors, the focus toward adoption of sustainable products is rising. Increasing focus on sustainable products, has influenced the consumer shopping behavior toward greener products. The consumers’ participation showntoward sustainable products is what defines their behavior toward its purchase. Understanding of sustainable consumption in emerging markets is still unexplored which calls for further research. A structured questionnaire was used to collect data from the millennials who belong to the working population of India and have awareness regarding sustainable products and its impact on the environment. The results show that there is a direct relationship between environment self-identity (ESI) and the intention to purchase a sustainable product (PI). Psychological ownership (PO) also plays a role of a partial mediator for the relationship between SI and PI. Environment Concern (EC) and social influence (Soc) are critical factors; their relationship also matters to comprehend the results concretely
      Citation: Australasian Marketing Journal
      PubDate: 2022-02-02T07:02:04Z
      DOI: 10.1177/18393349221075026
       
  • Re-imagining Marketing Scholarship in the era of the UN Sustainable
           Development Goals

    • Free pre-print version: Loading...

      Authors: Ranjit Voola, Jamie Carlson, Fara Azmat, Liem Viet Ngo, Kylie Porter, Ashish Sinha
      First page: 97
      Abstract: Australasian Marketing Journal, Ahead of Print.
      The pandemic, rising inequalities, climate change, consumer mistrust of brands, organizations and their intentions, pose important questions relating to marketing’s relevance and impact in the real world. Additionally, there are growing calls by global bodies, such as the UN, national governments, consumers, students, suppliers, and leading practitioners to re-imagine and broaden the role of business and marketing to consider benefits to stakeholders (consumers, suppliers, employees, community, as well as shareholders). In this editorial, we contend that the United Nations Sustainable Development Goals (UN SDGs) framework has the potential to address the myriad of challenges identified by marketing scholars and practitioners. With the assistance of quotes from marketing scholars, non-marketing scholars, marketing students and practitioners, we offer a rationale for a proactive and considered engagement by marketing scholarship, with the UN SDGs. We then introduce the six papers included in this special issue. We conclude by calling for further critical inquiry at the marketing-SDGs interface including; 1) Re-imagining the philosophy of marketing and marketing education; 2) Marketing capabilities and the SDGs; 3) Understanding consumer behavior, and 4) Learning across contexts.
      Citation: Australasian Marketing Journal
      PubDate: 2022-03-11T10:19:18Z
      DOI: 10.1177/14413582221085387
       
  • How are consumer behavior and marketing strategy researchers incorporating
           the SDGs' A review and opportunities for future research

    • Free pre-print version: Loading...

      Authors: Ranjit Voola, Chinmoy Bandyopadhyay, Fara Azmat, Subhasis Ray, Lipsa Nayak
      First page: 119
      Abstract: Australasian Marketing Journal, Ahead of Print.
      Increasing environmental challenges together with irresponsible consumption and production practices call for marketing research focused on sustainability. The United Nations Sustainable Development Goals (SDGs) provide a framework for marketers to operationalize sustainability and to build awareness and shape consumers’ as well as businesses’ views about responsible consumerism and sustainability. As the SDG framework continues to influence marketing literature and practice, it is important to take stock of how consumer and marketing strategy scholars have engaged with the SDGs since their announcement in 2015. To this end, we undertake a systematic literature review of 41 papers published in premier marketing journals that explicitly engage with the SDGs. The review identifies several gaps in the marketing literature that provide a basis for identifying future research opportunities. We argue that engaging with these research opportunities provides a transformational opportunity for marketing scholars to positively impact society.
      Citation: Australasian Marketing Journal
      PubDate: 2022-02-26T06:56:42Z
      DOI: 10.1177/14413582221079431
       
  • eHealth Services and SDG3: Increasing the Capacity of Care

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      Authors: Jessica Wyllie, Jamie Carlson, Milena Heinsch, Frances Kay-Lambkin, Alicia McCoy
      First page: 131
      Abstract: Australasian Marketing Journal, Ahead of Print.
      The paper’s research objective pertains to explicating the concept of value co-creation of health and social outcomes in an eHealth digital ecosystem context that is critical in addressing sustainable development goal (SDG) 3 – good health and well-being. It conceptualises a theoretical framework using the dynamics inherent to the value cocreation process involving a user of eHealth services and considers the influences of all involved actors from an activity theory and dialogic engagement perspectives. A Mental Health, Alcohol and other drug use eHealth service (eCLiPSE) assists as a case to illustrate the proposed theoretical framework where three overarching propositions are advanced to provide managerial guidance and critical research enquiry. This framework clarifies the importance of improving dialogic engagement processes during both synchronous and asynchronous interactions over time as value creation pathways. Managerially, the paper points to the importance of optimising service design processes and role readiness of actors (users and healthcare professionals) to better enable consumers to engage in effective dialogue in eHealth interactions for harnessing value co-creation. Through the introduction of this framework, eHealth services can be better delivered and scaled to increase the capacity of care and achieve health outcomes pivotal to the success of SDG3.
      Citation: Australasian Marketing Journal
      PubDate: 2022-02-08T11:52:42Z
      DOI: 10.1177/18393349211069114
       
  • The Sustainability Pyramid: A Hierarchical Approach to Greater
           Sustainability and the United Nations Sustainable Development Goals With
           Implications for Marketing Theory, Practice, and Public Policy

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      Authors: Weng Marc Lim
      First page: 142
      Abstract: Australasian Marketing Journal, Ahead of Print.
      Although research has explored ways to encourage sustainable consumption, many problems of unsustainable consumption remain, suggesting a need to reconsider current approaches to managing sustainability issues. This paper introduces the sustainability pyramid, which suggests that the goal of sustainable consumption and production—that is, UN SDG12—can be accomplished to a larger extent when a hierarchical approach is adopted to promote sustainability. The pyramid proposes that marketing efforts should prioritize the triple bottom line in the order of economic (prosperity), social (people), and environmental (planet) sustainability. This priority is targeted at persuading desired behavioral change among mainstream consumers, who are “the elephant in the room” for sustainability and are more likely to act on considerations that resonate with them more closely rather than distantly. The pyramid contends that marketing messages that prioritize environmental and social before economic considerations are unappealing to consumers at large. Instead, most consumers, in reality, must be convinced about the economic value of consuming sustainably before they can be expected to demand more socially and environmentally benign offerings. Such demand should create economies of scale and incentivize firms to offer such products. Implications for marketing theory, practice, and public policy conclude the paper.
      Citation: Australasian Marketing Journal
      PubDate: 2022-01-27T10:15:36Z
      DOI: 10.1177/18393349211069152
       
 
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