Subjects -> EDUCATION (Total: 2309 journals)
    - ADULT EDUCATION (24 journals)
    - COLLEGE AND ALUMNI (10 journals)
    - E-LEARNING (38 journals)
    - EDUCATION (1959 journals)
    - HIGHER EDUCATION (140 journals)
    - INTERNATIONAL EDUCATION PROGRAMS (4 journals)
    - ONLINE EDUCATION (42 journals)
    - SCHOOL ORGANIZATION (14 journals)
    - SPECIAL EDUCATION AND REHABILITATION (40 journals)
    - TEACHING METHODS AND CURRICULUM (38 journals)

EDUCATION (1959 journals)                  1 2 3 4 5 6 7 8 | Last

Showing 1 - 200 of 857 Journals sorted alphabetically
#Tear : Revista de Educação, Ciência e Tecnologia     Open Access   (Followers: 2)
(Pensamiento), (palabra) y obra     Open Access   (Followers: 3)
21. Yüzyılda Eğitim Ve Toplum Eğitim Bilimleri Ve Sosyal Araştırmalar Dergisi     Open Access   (Followers: 1)
21st Century Pedagogy     Open Access   (Followers: 7)
Abant İzzet Baysal Üniversitesi Eğitim Fakültesi Dergisi     Open Access  
ABDIMAS ALTRUIS : Jurnal Pengabdian Kepada Masyarakat     Open Access  
Abdimas Toddopuli : Jurnal Pengabdian Pada Masyarakat     Open Access  
About Campus     Hybrid Journal   (Followers: 7)
Academic Medicine     Hybrid Journal   (Followers: 80)
Academic Psychiatry     Full-text available via subscription   (Followers: 27)
Academy of Management Learning and Education     Full-text available via subscription   (Followers: 65)
Acción y Reflexión Educativa     Open Access   (Followers: 132)
Accounting & Finance     Hybrid Journal   (Followers: 41)
Accounting Education: An International Journal     Hybrid Journal   (Followers: 16)
ACM Transactions on Computing Education (TOCE)     Hybrid Journal   (Followers: 12)
Acta Científica : Ciências Humanas     Open Access  
Acta Didactica Norge     Open Access   (Followers: 2)
Acta Educationis Generalis     Open Access   (Followers: 2)
Acta Paedagogica Vilnensia     Open Access  
Acta Scientiarum. Education     Open Access  
Action in Teacher Education     Hybrid Journal   (Followers: 84)
Action Learning: Research and Practice     Hybrid Journal   (Followers: 50)
Action Research     Hybrid Journal   (Followers: 48)
Active Learning in Higher Education     Hybrid Journal   (Followers: 230)
Actualidades Pedagógicas     Open Access  
Adelphi series     Hybrid Journal   (Followers: 13)
Administração Educacional     Open Access  
Administration & Society     Hybrid Journal   (Followers: 19)
Administrative Science Quarterly     Full-text available via subscription   (Followers: 187)
Adult Education Quarterly     Hybrid Journal   (Followers: 93)
Advanced Education     Open Access   (Followers: 23)
Advances in Arts, Social Sciences and Education Research     Open Access   (Followers: 22)
Advances in Building Education     Open Access   (Followers: 6)
Advances in Health Sciences Education     Hybrid Journal   (Followers: 38)
Advances in High Energy Physics     Open Access   (Followers: 27)
Advances in School Mental Health Promotion     Partially Free   (Followers: 13)
AERA Open     Open Access   (Followers: 11)
Africa Education Review     Hybrid Journal   (Followers: 26)
African Journal of Chemical Education     Open Access   (Followers: 6)
African Journal of Educational Studies in Mathematics and Sciences     Full-text available via subscription   (Followers: 8)
African Journal of Health Professions Education     Open Access   (Followers: 6)
African Journal of Research in Mathematics, Science and Technology Education     Hybrid Journal   (Followers: 14)
African Journal of Teacher Education     Open Access   (Followers: 4)
Agora     Full-text available via subscription   (Followers: 3)
AGORA Magazine     Open Access   (Followers: 2)
AIDS Education and Prevention     Full-text available via subscription   (Followers: 10)
Ainedidaktiikka     Open Access  
AKSIOMATIK : Jurnal Penelitian Pendidikan dan Pembelajaran Matematika     Open Access  
Al-Athfaal : Jurnal Ilmiah Pendidikan Anak Usia Dini     Open Access  
Al-Idarah : Jurnal Kependidikan Islam     Open Access  
Al-Jabar : Jurnal Pendidikan Matematika     Open Access  
Al-Mudarris : Journal of Education     Open Access   (Followers: 4)
Al-Tadris : Jurnal Pendidikan Bahasa Arab     Open Access  
Al-Tadzkiyyah : Jurnal Pendidikan Islam     Open Access   (Followers: 1)
Al-Tanzim : Jurnal Manajemen Pendidikan Islam     Open Access  
Al.Qadisiya journal for the Sciences of Physical Education     Open Access  
Alberta Journal of Educational Research     Full-text available via subscription   (Followers: 2)
Alexandria : Revista de Educação em Ciência e Tecnologia     Open Access  
Alotrop     Open Access  
Alsic : Apprentissage des Langues et Systèmes d'Information et de Communication     Open Access   (Followers: 12)
Alteridad     Open Access  
Ambiente & Educação : Revista de Educação Ambiental     Open Access  
AMC Journal     Open Access   (Followers: 24)
American Annals of the Deaf     Full-text available via subscription   (Followers: 16)
American Educational Research Journal     Hybrid Journal   (Followers: 191)
American Journal of Business Education     Open Access   (Followers: 17)
American Journal of Distance Education     Hybrid Journal   (Followers: 32)
American Journal of Education     Full-text available via subscription   (Followers: 197)
American Journal of Educational Research     Open Access   (Followers: 63)
American Journal of Health Education     Hybrid Journal   (Followers: 36)
American Journal of Physics     Full-text available via subscription   (Followers: 55)
American String Teacher     Full-text available via subscription   (Followers: 2)
Ana Dili Eğitimi Dergisi / Journal of Mother Tongue Education     Open Access   (Followers: 1)
ANALES de la Universidad Central del Ecuador     Open Access   (Followers: 1)
Anargya : Jurnal Ilmiah Pendidikan Matematika     Open Access  
Annales Universitatis Mariae Curie-Sklodowska, sectio N – Educatio Nova     Open Access  
Annali dell'Universita di Ferrara     Hybrid Journal  
Annals of Dyslexia     Hybrid Journal   (Followers: 10)
Annals of Modern Education     Full-text available via subscription   (Followers: 5)
Antistasis : An Open Educational Journal     Open Access   (Followers: 1)
Apertura. Revista de innovación educativa‏     Open Access   (Followers: 1)
Ápice : Revista de Educación Científica     Open Access  
Applied Environmental Education & Communication     Hybrid Journal   (Followers: 17)
Applied Measurement in Education     Hybrid Journal   (Followers: 11)
Aprender     Open Access  
AR-RIAYAH : Jurnal Pendidikan Dasar     Open Access  
Arabia     Open Access   (Followers: 1)
Arabiyat : Jurnal Pendidikan Bahasa Arab dan Kebahasaaraban     Open Access  
Arabiyatuna : Jurnal Bahasa Arab     Open Access   (Followers: 1)
Archivos de Ciencias de la Educación     Open Access   (Followers: 1)
Arrancada     Open Access  
Ars Educandi     Open Access  
Art Design & Communication in Higher Education     Hybrid Journal   (Followers: 22)
Art Education     Hybrid Journal   (Followers: 2)
Arts and Humanities in Higher Education     Hybrid Journal   (Followers: 37)
Arts Education Policy Review     Hybrid Journal   (Followers: 4)
Artseduca : Revista electrónica de educación en las ARTES     Open Access  
ASHE Higher Education Reports     Hybrid Journal   (Followers: 21)
Asia Pacific Education Review     Hybrid Journal   (Followers: 13)
Asia Pacific Journal of Education     Hybrid Journal   (Followers: 24)
Asia-Pacific Education Researcher     Hybrid Journal   (Followers: 16)
Asia-Pacific Journal of Teacher Education     Hybrid Journal   (Followers: 30)
Asia-Pacific Science Education     Open Access   (Followers: 3)
Asian Association of Open Universities Journal     Open Access   (Followers: 2)
Asian Education and Development Studies     Hybrid Journal   (Followers: 5)
Asian Journal of Distance Education     Open Access   (Followers: 2)
Asian Journal of Education and Social Studies     Open Access   (Followers: 1)
Asian Journal of English Language Teaching     Full-text available via subscription   (Followers: 18)
Asian Journal of Legal Education     Full-text available via subscription   (Followers: 3)
Asian-Pacific Journal of Second and Foreign Language Education     Open Access   (Followers: 9)
ASp     Open Access  
Assessing Writing     Hybrid Journal   (Followers: 18)
Assessment & Evaluation in Higher Education     Hybrid Journal   (Followers: 165)
Assessment for Effective Intervention     Hybrid Journal   (Followers: 14)
Assessment in Education: Principles, Policy & Practice     Hybrid Journal   (Followers: 46)
Assessment Update     Hybrid Journal   (Followers: 5)
AStA Wirtschafts- und Sozialstatistisches Archiv     Hybrid Journal   (Followers: 3)
At-Ta'dib Jurnal Kependidikan Islam     Open Access   (Followers: 1)
At-Taqaddum     Open Access  
At-Turats     Open Access  
ATENA Didaktik     Open Access  
Athenea Digital     Open Access  
ATIKAN : Jurnal Kajian Pendidikan (Journal of Educational Studies)     Open Access  
Aula Abierta     Open Access  
Aula de Encuentro     Open Access  
Australasian Journal of Educational Technology     Open Access   (Followers: 19)
Australasian Journal of Engineering Education     Hybrid Journal   (Followers: 3)
Australasian Journal of Gifted Education     Full-text available via subscription   (Followers: 5)
Australasian Marketing Journal (AMJ)     Hybrid Journal   (Followers: 4)
Australian Art Education     Full-text available via subscription   (Followers: 7)
Australian Educational Researcher     Hybrid Journal   (Followers: 28)
Australian Journal of Adult Learning     Full-text available via subscription   (Followers: 15)
Australian Journal of Career Development     Hybrid Journal   (Followers: 6)
Australian Journal of Dyslexia and Other Learning Difficulties     Full-text available via subscription   (Followers: 9)
Australian Journal of Education     Hybrid Journal   (Followers: 53)
Australian Journal of Environmental Education     Full-text available via subscription   (Followers: 10)
Australian Journal of Indigenous Education, The     Full-text available via subscription   (Followers: 13)
Australian Journal of Learning Difficulties     Hybrid Journal   (Followers: 10)
Australian Journal of Music Education     Full-text available via subscription   (Followers: 7)
Australian Journal of Public Administration     Hybrid Journal   (Followers: 224)
Australian Journal of Teacher Education     Open Access   (Followers: 36)
Australian Mathematics Teacher, The     Full-text available via subscription   (Followers: 7)
Australian Primary Mathematics Classroom     Full-text available via subscription   (Followers: 5)
Australian Screen Education     Full-text available via subscription   (Followers: 2)
Australian TAFE Teacher     Full-text available via subscription   (Followers: 5)
Australian Universities' Review, The     Full-text available via subscription   (Followers: 4)
Autism     Hybrid Journal   (Followers: 197)
Avaliação : Revista da Avaliação da Educação Superior (Campinas)     Open Access  
Azalea: Journal of Korean Literature & Culture     Full-text available via subscription   (Followers: 3)
Baltic Journal of Career Education and Management     Open Access   (Followers: 1)
Barn : Forskning om barn og barndom i Norden     Open Access  
Basastra : Jurnal Bahasa, Sastra, dan Pengajarannya     Open Access  
BC TEAL Journal     Open Access  
Becoming : Journal of the Georgia Middle School Association     Open Access   (Followers: 1)
Behavioural Sciences Undergraduate Journal     Open Access   (Followers: 2)
Beijing International Review of Education     Full-text available via subscription   (Followers: 1)
BELAJEA : Jurnal Pendidikan Islam     Open Access  
BELIA : Early Childhood Education Papers     Open Access   (Followers: 9)
Berkeley Review of Education     Open Access   (Followers: 10)
Beyond Behavior     Hybrid Journal   (Followers: 3)
Biblioteca Escolar em Revista     Open Access  
Biblioteka i Edukacja     Open Access   (Followers: 5)
Bio-Lectura     Open Access  
BIODIK : Jurnal Ilmiah Pendidikan Biologi     Open Access  
Bioeduca : Journal of Biology Education     Open Access   (Followers: 1)
Bioeduscience     Open Access   (Followers: 2)
Bioma : Jurnal Ilmiah Biologi     Open Access  
Biomedical Engineering Education     Hybrid Journal   (Followers: 1)
Biosaintifika : Journal of Biology & Biology Education     Open Access  
Biosfer : Jurnal Biologi dan Pendidikan Biologi     Open Access  
Biosfer : Jurnal Tadris Biologi     Open Access  
BISE : Jurnal Pendidikan Bisnis dan Ekonomi     Open Access  
Biuletyn Historii Wychowania     Open Access  
BMC Journal of Scientific Research     Open Access   (Followers: 7)
BMC Medical Education     Open Access   (Followers: 50)
Boletim Cearense de Educação e História da Matemática     Open Access  
Boletim de Educação Matemática     Open Access  
Boletim Técnico do Senac     Open Access  
Bordón : Revista de Pedagogía     Open Access  
British (Jurnal Bahasa dan Sastra Inggris)     Open Access  
British Educational Research Journal     Hybrid Journal   (Followers: 199)
British Journal of Educational Studies     Hybrid Journal   (Followers: 159)
British Journal of Educational Technology     Hybrid Journal   (Followers: 101)
British Journal of Music Education     Hybrid Journal   (Followers: 20)
British Journal of Religious Education     Hybrid Journal   (Followers: 8)
British Journal of Sociology of Education     Hybrid Journal   (Followers: 65)
British Journal of Special Education     Hybrid Journal   (Followers: 52)
British Journal of Visual Impairment     Hybrid Journal   (Followers: 10)
Brock Education : A Journal of Educational Research and Practice     Open Access   (Followers: 1)
Brookings Trade Forum     Full-text available via subscription   (Followers: 4)
Buckingham Journal of Education     Open Access   (Followers: 3)
Bulletin De L' Association Thaïlandaise Des Professeurs de Français     Open Access  
Caderno Brasileiro de Ensino de Física     Open Access  
Caderno de Educação     Open Access  
Caderno Intersaberes     Open Access  
Cadernos de Educação     Open Access  
Cadernos de Estudos e Pesquisa na Educação Básica     Open Access  
Cadernos de Pesquisa em Educação     Open Access  
Cadmo     Full-text available via subscription  
Cahiers de la recherche sur l'éducation et les savoirs     Open Access   (Followers: 3)

        1 2 3 4 5 6 7 8 | Last

Similar Journals
Journal Cover
Australasian Marketing Journal (AMJ)
Journal Prestige (SJR): 0.351
Citation Impact (citeScore): 1
Number of Followers: 4  
 
  Hybrid Journal Hybrid journal (It can contain Open Access articles)
ISSN (Print) 1441-3582
Published by Sage Publications Homepage  [1176 journals]
  • A Paradox Theory of Social Media Consumption and Child Well-Being

    • Free pre-print version: Loading...

      Authors: Sheau-Fen Yap, Weng Marc Lim
      Abstract: Australasian Marketing Journal, Ahead of Print.
      Social media has impacted child well-being in paradoxical ways. Yet, our understanding of this paradox remains piecemeal. To address this gap, this conceptual article endeavors to delineate the interplay between child well-being and contradictions associated with social media consumption and the ways to manage these contradictions. Using paradox theory, we develop a theoretical framework that explains the relationships and dynamics surrounding conflicting demands between empowerment and protection and the cyclical responses to paradoxical tensions involving social media that are affecting child well-being. Using this framework, we offer a collection of propositions to stimulate further research on the empowerment–protection paradox and a set of mediating pathways to manage paradoxical tensions arising from social media consumption and promote children’s well-being in the digital era.
      Citation: Australasian Marketing Journal
      PubDate: 2023-01-12T09:25:02Z
      DOI: 10.1177/14413582221139492
       
  • The Past, Present and Future of Marketing Research in Australia and New
           Zealand: A Personal Sampler of Some Key Figures

    • Free pre-print version: Loading...

      Authors: John H. Roberts
      Abstract: Australasian Marketing Journal, Ahead of Print.
      The Australian and New Zealand Marketing Academy (ANZMAC) and its precursor, the Australian and New Zealand Academy of Marketing Educators Conference (ANZMEC), have been in existence for over a quarter of a century, with ANZMEC being founded in 1996. During that time, many scholars have contributed to research in marketing globally, establishing ANZMAC and its members as significant players internationally. With some of the key founding figures retiring, it is a good time to ensure that the organization’s corporate memory is not lost. In this brief piece I pay tribute to the succeeding waves of scholars who made the Academy the organization that it is today.
      Citation: Australasian Marketing Journal
      PubDate: 2022-12-26T12:10:37Z
      DOI: 10.1177/14413582221143537
       
  • City, Consumption and Interculturalism: How Cities Can Facilitate Consumer
           Acculturation

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      Authors: Sorush Sepehr, Hartmut Holzmüller, Philip J. Rosenberger
      Abstract: Australasian Marketing Journal, Ahead of Print.
      With the rise of interculturalism as an alternative paradigm to the dominant multicultural integration policies in immigration countries, the importance of cities, as landscapes of intercultural interactions and consumption has become more and more important. This study aims to investigate how cities and city-related consumption practices play a role in consumer acculturation, an area that is largely overlooked in previous research. A hermeneutic approach is used to analyse and interpret the data collected through semi-structured and unstructured go-along interviews with 18 Iranian immigrants who live in Dortmund, Germany. Beyond the dichotomy of the home and host countries, the findings of this study show how city-related activities and interactions can lead to the construction of a sense of belonging to the hosting society. We show how such a sense of belonging can be constructed through immigrant consumers’ involvement in city-related rituals, private appropriation of public space and reterritorialisation.
      Citation: Australasian Marketing Journal
      PubDate: 2022-11-14T08:29:13Z
      DOI: 10.1177/14413582221136131
       
  • Net Promoter and Revenue Growth: An Examination Across Three Industries

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      Authors: John G. Dawes
      Abstract: Australasian Marketing Journal, Ahead of Print.
      This study examines the claim that the Net Promoter Score (NPS) is an indicator of future revenue growth. It firstly reviews published work on this topic, then presents evidence from firms in three US industries: airlines, supermarkets and insurance companies. A distinctive feature of the analysis is that it uses longitudinal data for NPS and revenue for periods between 5 and 11 years for airlines and supermarkets. This contrasts to the predominant approach in past work, which has been to analyse cross-sectional data. In addition to that longitudinal analysis, the cross-sectional association between NPS and revenue growth is examined for a sample of 10 large insurance firms for an aggregated period 2017 to 2020. The overall conclusion from the analysis is that Net Promoter is not an indicator of future revenue growth.
      Citation: Australasian Marketing Journal
      PubDate: 2022-11-14T08:24:51Z
      DOI: 10.1177/14413582221132039
       
  • ANZMAC Executive: A Personal Perspective on How ANZMAC Has Evolved, and
           What Role It Ought to Play in the Future

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      Authors: Robert aitken
      Abstract: Australasian Marketing Journal, Ahead of Print.
      The traditional role of an academy, derived from the ancient centres of learning made famous by Plato and Aristotle, was to enable and encourage the development and dissemination of knowledge. While times have changed, the need for knowledge has not, and the Australian and New Zealand Marketing Academy (ANZMAC) is proud to play its part in contributing to this tradition. However, the ways in which the Academy can continue to fulfil its role, and the nature of its relationship with its community, are critical questions that need to be addressed. Given the disruptive and unpredictable nature of change in the current environment, and the wider and increasingly urgent calls to live more sustainably, the Academy is in a position to take a leading role in encouraging and informing the changes necessary to meet the needs of its community and the responsibilities of the discipline. These questions, and the challenges presented by changing expectations from within and outside of academia, are considered in the following perspective.
      Citation: Australasian Marketing Journal
      PubDate: 2022-11-05T09:20:43Z
      DOI: 10.1177/14413582221133850
       
  • How Gift Prices Affect Gratitude' “Right” Gift-Price
           Effect

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      Authors: Jooyoung Park, Mengshu Chen, Jungkeun Kim
      Abstract: Australasian Marketing Journal, Ahead of Print.
      This research examines the effects of gift prices on recipients’ gratitude. Five studies show an inverted U-shaped relationship between gift price and recipients’ gratitude. Recipients are more likely to appreciate gifts of monetary value that align with their expectations than inexpensive or expensive gifts whose values do not meet the recipients’ expectations. Two parallel underlying mechanisms explain the inverted U-shaped relationship: when gift prices are lower than expected, recipients perceive givers as inconsiderate, and when gift prices are higher than expected, recipients feel indebted. Additionally, we examine two boundary conditions. Compared to North Americans, Asians are more likely to show an inverted U-shaped relationship. In addition, close friends, rather than distant friends, are more likely to show an inverted U-shaped relationship. The paper concludes with a discussion of contributions to the literature on gift-giving and practical implications.
      Citation: Australasian Marketing Journal
      PubDate: 2022-11-05T09:17:03Z
      DOI: 10.1177/14413582221132847
       
  • Event Engagement: Using Event Experiences to Build Brands

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      Authors: Teagan Altschwager, Jodie Conduit, Ingo Oswald Karpen, Steve Goodman
      Abstract: Australasian Marketing Journal, Ahead of Print.
      Companies invest considerably in event experiences; however, many are criticised for hosting events without understanding the full extent of their impact, or how to optimise their design. To benefit from event experiences, it is critical to consider not only how customers engage with the event, but also how event engagement transfers to engagement with the host brand to ultimately drive brand loyalty. This paper empirically explores the role of customer event engagement in facilitating brand engagement, within the context of branded marketing event experiences. Surveying attendees of such branded event experiences, six Australian wine brands, running 10 diverse events, agreed to collaborate in the research, yielding a total response of 274 participants. Results indicate that, for emotional, sensorial, pragmatic and relational experiences, event engagement fully mediates the relationship with customer brand engagement. Furthermore, it is the engagement with the host brand, rather than engagement with the event, that facilitates the effect on behavioural intentions of loyalty. These findings suggest that viewing engagement with a single focus (i.e., only event or only brand engagement) provides limited insight and does not uncover the true impact of event experiences; it is only through exploring the interrelationships between the engagement foci that we can truly understand how event experiences impact behavioural brand loyalty. This offers important managerial implications to facilitate engagement transfer (i.e., between event and brand), while drawing on associative network theory to explain how customer engagement spills over from the event to the brand and better account for the interdependence across engagement objects.
      Citation: Australasian Marketing Journal
      PubDate: 2022-10-17T06:23:07Z
      DOI: 10.1177/14413582221127317
       
  • Does External Attribution Motivate Pessimistic Consumers to Purchase
           Organic Cosmetics'

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      Authors: Kumkum Bharti, Fauzia Jabeen, Mohd Sadiq, Farheen Khan
      Abstract: Australasian Marketing Journal, Ahead of Print.
      With the increased focus on environmental preservation and consumer well-being, the sale of organic cosmetics across the globe is gradually increasing. However, consumer hesitancy exists due to the nascent stage of the organic cosmetic market. The current study investigates the role of external attribution in increasing pessimistic consumers’ organic purchase behaviour and subjective well-being. It also examines how consumers’ purchase behaviour of organic cosmetics mediates the hypothesised relationships. The proposed conceptual model is grounded in the Conservation of Resources (COR) theory and tested through data from 613 consumers from Amazon MTurk. We found that pessimistic consumers do not purchase organic cosmetics, which, in turn, reduces their subjective well-being. However, external attribution significantly and positively moderates the negative influence of consumers’ pessimism on their purchase behaviour of organic cosmetics and their subjective well-being. In addition, we discovered that pessimistic consumers could conserve their psychological resources through external attribution, helping them reduce their scepticism towards organic cosmetics and adopt such products. Furthermore, the study’s findings highlight the need for managers to develop effective marketing strategies that increase pessimistic consumers’ well-being. Particularly, marketing strategies that emphasise the environmental and health benefits of using organic cosmetics over conventional cosmetics should be devised.
      Citation: Australasian Marketing Journal
      PubDate: 2022-10-12T06:44:28Z
      DOI: 10.1177/14413582221127319
       
  • Developing and Sustaining a Vibrant Regional Academic Organisation

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      Authors: Roderick J. Brodie, Jillian C. Sweeney
      Abstract: Australasian Marketing Journal, Ahead of Print.
      Over the past 25 years, the Australia New Zealand Marketing Academy (ANZMAC) has established itself as a vibrant organisation for marketing academics in Australia and New Zealand. We trace ANZMAC’s development, examine what has worked well and identify future challenges.
      Citation: Australasian Marketing Journal
      PubDate: 2022-09-21T07:10:37Z
      DOI: 10.1177/14413582221120104
       
  • Erratum to The Future of the Australasian Marketing Academy: Challenges
           and Priorities

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      Abstract: Australasian Marketing Journal, Ahead of Print.

      Citation: Australasian Marketing Journal
      PubDate: 2022-09-20T07:19:22Z
      DOI: 10.1177/14413582221128616
       
  • How Brand Innovativeness Generates Positive Word of Mouth

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      Authors: Pham Hung Cuong, Xuan-Doanh Nguyen-Le, Liem Viet Ngo, Nguyen Phong Nguyen
      Abstract: Australasian Marketing Journal, Ahead of Print.
      Prior research offers little guidance on how competence-based brand factors can help transmitting positive word of mouth (PWOM). Building upon signaling theory, we propose that a brand’s efforts into innovativeness reinforce the message that “we have the competence to deliver what promised,” which in turn generates PWOM. We collected longitudinal survey data using two measurement waves with a 4 week interval among respondents from an online customer panel. The results indicate that brand innovativeness has an indirect positive relationship with PWOM, mediated by perceived brand expertise. We also find that altruism positively moderates the relationship between perceived brand expertise and PWOM. The theoretical contributions and managerial implications are also discussed.
      Citation: Australasian Marketing Journal
      PubDate: 2022-07-19T10:48:09Z
      DOI: 10.1177/14413582221113583
       
  • Looking Ahead: ANZMAC’s Pivotal Role for Marketing Scholars
           Downunder

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      Authors: Harald J. van Heerde
      Abstract: Australasian Marketing Journal, Ahead of Print.
      ANZMAC, at its core, is an academy for and by marketing scholars in Australasia. This commentary reflects on its pivotal role in an increasingly fluid academic world where scholars move around and serve in different, overlapping organisations around the world. It also discusses how online technology enables novel value creation for members of the ANZMAC community and for PhD education.
      Citation: Australasian Marketing Journal
      PubDate: 2022-07-11T06:21:46Z
      DOI: 10.1177/14413582221111198
       
  • Return on Investment of Complaint Management: A Review and Research Agenda

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      Authors: Jamie Carlson, Tania Sourdin, Christine Armstrong, Martin Watts, Tanya Carlyle
      Abstract: Australasian Marketing Journal, Ahead of Print.
      This article presents a systematic literature review which synthesises current knowledge to advance a more sophisticated conceptual framework to measure the return on investment (ROI) in complaints management. Literature is examined from searches of ProQuest, EBSCO, Emerald Plus and Google Scholar to create a road map of extant knowledge published from 1987 to 2021 in marketing and consumer related fields. Five themes associated with ROI measurement research are identified across four time periods: Cost reduction, Organisational learning, Reputational effect, Current customer focus and Social benefits. Few studies develop a comprehensive conceptual framework for the calculation of the ROI. The current literature is then extended, with the development of a framework to assist complaint management researchers and practitioners to evaluate Customer Complaint Management practices. The framework also informs the necessary data collection. Finally, new research directions are outlined to guide scholarly enquiry.
      Citation: Australasian Marketing Journal
      PubDate: 2022-06-10T01:42:20Z
      DOI: 10.1177/14413582221104854
       
  • Stay Together to be Strong: How Online Knowledge Sharing Matters

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      Authors: Mai Nguyen
      Abstract: Australasian Marketing Journal, Ahead of Print.
      In an organisational crisis, employees often face role conflicts and job insecurity as well as cynicism and emotional exhaustion. This study aims to investigate the role of online knowledge sharing as an internal marketing solution that connects employees with role conflict or a sense of job insecurity to support each other to enhance job performance. Data were collected in Vietnam with 281 eligible responses from those who worked during the pandemic. The results indicated that role conflict positively influenced job insecurity, knowledge donating, and knowledge collecting. Job insecurity had a significant impact on knowledge donating and job performance. Knowledge donating and collecting significantly affected job performance and mediated the impact of role conflict and job insecurity on job performance. The competitive mediation of knowledge donating and knowledge collecting was identified. Emotional exhaustion and cynicism were found to moderate the influence of role conflict on knowledge donating and collecting in this study.
      Citation: Australasian Marketing Journal
      PubDate: 2022-05-24T10:17:35Z
      DOI: 10.1177/14413582221096703
       
  • The Role of Perceived Entrepreneurial Passion on Creativity: A Study of
           Vietnamese Social Ventures

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      Authors: Truc Thanh Le, Widya Paramita, Quan Ha Minh Tran, Le Anh Duc
      Abstract: Australasian Marketing Journal, Ahead of Print.
      This research aims to examine whether social venture founder’s entrepreneurial passion can increase employee creativity via creative process engagement and the moderating role of employee mindfulness. A survey was conducted by asking employees of 109 social ventures in Vietnam to evaluate the founders’ entrepreneurial passion and the supervisors to evaluate employees’ creativity as well as employee creative process engagement. Drawing on the broaden-and-build theory, this study found that employee creativity increases when the employees perceive that the social venture founders have strong entrepreneurial passion as explain by higher creative process engagement. In addition, we revealed that the indirect influence of entrepreneurial passion on employee creativity remains significant regardless the employees’ mindfulness. Theoretical and practical contributions are further discussed.
      Citation: Australasian Marketing Journal
      PubDate: 2022-04-15T05:03:47Z
      DOI: 10.1177/14413582221090290
       
  • Acceptance of vulgarity in marketing: The moderating roles of product type
           and consumers’ political ideology

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      Authors: Stephen David Verhoff, Eugene Y Chan
      Abstract: Australasian Marketing Journal, Ahead of Print.
      One debate about theories of disgust surround whether the emotion is elicited by adaptationist or by cultural sensitivities. We examine this question by examining the disgust that profanity elicits. This research examines two moderators that predict consumers’ acceptance of vulgar language within advertising contexts. Specifically, we focus on product type (new vs old) and consumers’ political ideology (conservative vs liberal), proposing that conservatives (vs liberals) are less accepting of new (vs existing) products advertised using vulgar language. This is potentially because, we propose and find, conservative consumers are more sensitive to the disgust emotion, and new products advertised with vulgar language elicit more disgust. We conducted three experiments to test the hypotheses. Experiment 1 finds support for our overall hypothesis while Experiments 2 and 3 find evidence for the role of disgust via both mediation and moderation techniques. Our findings suggest that the disgust emotion is driven by cultural and not purely by evolutionary sensitivities. We are also the first authors, to our knowledge, to connect the disgust literature to vulgar language. Hence, our findings offer both practical and theoretical implications regarding the use of vulgar language in marketing.
      Citation: Australasian Marketing Journal
      PubDate: 2022-04-08T10:30:41Z
      DOI: 10.1177/14413582221089291
       
  • When I’m First, I Can Use More: The Divergent Effects of Joint Appeals
           on Likelihood of Purchasing Sustainable Products

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      Authors: Rokhima Rostiani, Bernardinus Maria Purwanto, Felix Septianto, Tung Moi Chiew
      Abstract: Australasian Marketing Journal, Ahead of Print.
      While sustainable products are mostly promoted with intrinsic appeals (e.g., “Buy this product and do something good for the environment”), marketers can also incorporate extrinsic appeals (e.g., “Buy this product and show others how sustainable you are”), thus creating joint appeals. However, it remains unclear whether such joint appeals will be more or less effective than intrinsic appeals in driving favorable consumer evaluations of sustainable products. This research investigates the divergent effects of joint versus intrinsic appeals on consumers’ likelihood of purchasing sustainable products and tests the moderating role of pioneering status in this regard. Across two experimental studies, this research demonstrates that joint (vs. intrinsic) appeals will lead to a higher likelihood of purchasing sustainable products from a brand perceived as a pioneer, but to a lower likelihood of purchasing sustainable products from a brand perceived as a follower. Further, these positive versus negative effects of joint appeals are driven by two distinct mechanisms—emotional value and consumer skepticism, respectively. The theoretical and practical contributions of this research are discussed.
      Citation: Australasian Marketing Journal
      PubDate: 2022-04-05T11:59:12Z
      DOI: 10.1177/14413582221089289
       
  • Neuroscientific Research Methods and Techniques in Consumer Research

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      Authors: Yunen Zhang, Park Thaichon, Wei Shao
      Abstract: Australasian Marketing Journal, Ahead of Print.
      The application of neurophysiological techniques to marketing and consumer research has seen tremendous growth in recent years. To provide a comprehensive overview of neuroscientific methods, the authors first review extant conceptual and empirical studies on neuromarketing and consumer neuroscience, based on these the rationale, features, and applications of neuroscientific techniques are systematically summarized. Next, the authors discuss how neurophysiological methods were applied to the research on customers’ cognition, emotion, and behavioral responses to marketing stimuli, and illustrate how neuromarketing studies extend the knowledge boundary and contribute to marketing theories and practices. The limitations of current neuromarketing tools, studies, and methodology are concluded as well, and future directions are presented accordingly. This paper contributes to the literature by offering a clear research insight into the application of neurophysiological methods. By articulating principles, methods, contributions, and directions of neuromarketing, this paper may benefit the development of neuroscientific tools being a more well-established and commonly used marketing research approach and offers a guide to scholars who are dedicated to consumer neuroscience research.
      Citation: Australasian Marketing Journal
      PubDate: 2022-03-23T06:49:50Z
      DOI: 10.1177/14413582221085321
       
  • Theoretical Advances in Service Breakdown Prevention and Recovery: Rich
           Service Enactment to Improve Server-Client Interactions and Outcomes

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      Authors: Rouxelle de Villiers, Arch G. Woodside, Pornchanoke Tipgomut
      Abstract: Australasian Marketing Journal, Ahead of Print.
      This study investigates service breakdowns and describes interventions, including simulations of learner-created service interactions. Constructing and enacting these interactions help in enabling agile, effective server responses. The research investigated the effectiveness of training using live role-playing in dealing with negative turns and solving ad hoc dilemmas in real client-server encounters, thus advancing service excellence and service recovery theory and practice. Seven tertiary institutions cross five nations engaged in training students in client-service performance in simulated contexts. Findings support the positive impact of the proposed iterative competency development plan on impromptu responses, higher-order thinking and situational memory in trainees/servers. The development of Rich Service Enactment Theory (RiSET) extends three perspectives. First, most service training focuses restrictively on what-to-do, excluding necessary training on what-not-to-do. Second, practicing in stimulating contexts with peer feedback helps to prevent repeated mistakes and disastrous service failures. Third, the RiSET model provides a new framework for educators/trainers to develop models that prepare trainees for dealing with unknown, possibly high-risk encounters. The study focuses on surfacing server knowledge and implementing server training to prevent or reduce dramatic turns during client-server encounters, rather than empirically testing a well-formed theory. The study offers empirical researchers’ configurations of conditions for contextual experimentation.
      Citation: Australasian Marketing Journal
      PubDate: 2022-02-02T07:04:04Z
      DOI: 10.1177/18393349221075693
       
  • Millennials’ Self-Identity and Intention to Purchase Sustainable
           Products

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      Authors: Sita Mishra, Yupal Shukla, Gunjan Malhotra, Ravi Chatterjee, Jyoti Rana
      Abstract: Australasian Marketing Journal, Ahead of Print.
      With the rising challenges related to social, economic, and climatic factors, the focus toward adoption of sustainable products is rising. Increasing focus on sustainable products, has influenced the consumer shopping behavior toward greener products. The consumers’ participation showntoward sustainable products is what defines their behavior toward its purchase. Understanding of sustainable consumption in emerging markets is still unexplored which calls for further research. A structured questionnaire was used to collect data from the millennials who belong to the working population of India and have awareness regarding sustainable products and its impact on the environment. The results show that there is a direct relationship between environment self-identity (ESI) and the intention to purchase a sustainable product (PI). Psychological ownership (PO) also plays a role of a partial mediator for the relationship between SI and PI. Environment Concern (EC) and social influence (Soc) are critical factors; their relationship also matters to comprehend the results concretely
      Citation: Australasian Marketing Journal
      PubDate: 2022-02-02T07:02:04Z
      DOI: 10.1177/18393349221075026
       
  • Research performance of Australian and New Zealand marketing academics:
           Achieving rigor and relevance

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      Authors: Roderick J Brodie, Geoffrey N Soutar, Janet R McColl-Kennedy
      First page: 273
      Abstract: Australasian Marketing Journal, Ahead of Print.
      Assessing academic performance is challenging and assessing academic performance that makes a contribution to society is especially challenging. Evaluations need to take into account academic rigor and the relevance of the work. We suggest relying on whether an article is published in an elite journal does not necessarily lead to a significant scientific contribution or practical relevance. Rather, to gain insight into a scientific contribution, academic rigor and relevance judgments have to be made as to the work’s contribution to discovering and verifying knowledge in the discipline and across disciplines. While qualitative judgments can be made, indicator-driven metrics play an important role in objective assessment and several citation metrics are readily available to assist in assessments. We suggest there is a need for a portfolio of performance indicators, as there is no one best measure of success. Different indicators highlight different aspects of performance, hence the portfolio approach. We conclude by outlining eight key areas that should be considered when making academic performance assessments.
      Citation: Australasian Marketing Journal
      PubDate: 2022-04-30T04:37:31Z
      DOI: 10.1177/14413582221094031
       
 
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