Subjects -> EDUCATION (Total: 2309 journals)
    - ADULT EDUCATION (24 journals)
    - COLLEGE AND ALUMNI (10 journals)
    - E-LEARNING (38 journals)
    - EDUCATION (1959 journals)
    - HIGHER EDUCATION (140 journals)
    - INTERNATIONAL EDUCATION PROGRAMS (4 journals)
    - ONLINE EDUCATION (42 journals)
    - SCHOOL ORGANIZATION (14 journals)
    - SPECIAL EDUCATION AND REHABILITATION (40 journals)
    - TEACHING METHODS AND CURRICULUM (38 journals)

EDUCATION (1959 journals)                  1 2 3 4 5 6 7 8 | Last

Showing 1 - 200 of 857 Journals sorted alphabetically
21. Yüzyılda Eğitim Ve Toplum Eğitim Bilimleri Ve Sosyal Araştırmalar Dergisi     Open Access   (Followers: 3)
21st Century Pedagogy     Open Access   (Followers: 12)
Abdimas Toddopuli : Jurnal Pengabdian Pada Masyarakat     Open Access  
About Campus     Hybrid Journal   (Followers: 8)
Academic Medicine     Hybrid Journal   (Followers: 84)
Academic Psychiatry     Full-text available via subscription   (Followers: 27)
Academy of Educational Leadership Journal     Full-text available via subscription   (Followers: 55)
Academy of Management Learning and Education     Full-text available via subscription   (Followers: 66)
Acción y Reflexión Educativa     Open Access   (Followers: 150)
Accounting & Finance     Hybrid Journal   (Followers: 42)
Accounting Education: An International Journal     Hybrid Journal   (Followers: 16)
Acta Didactica Norge     Open Access   (Followers: 3)
Acta Paedagogica Vilnensia     Open Access  
Acta Scientiarum. Education     Open Access   (Followers: 1)
Action in Teacher Education     Hybrid Journal   (Followers: 86)
Action Learning: Research and Practice     Hybrid Journal   (Followers: 50)
Action Research     Hybrid Journal   (Followers: 50)
Active Learning in Higher Education     Hybrid Journal   (Followers: 248)
Actualidades Pedagógicas     Open Access  
Adelphi series     Hybrid Journal   (Followers: 13)
Administration & Society     Hybrid Journal   (Followers: 19)
Administrative Science Quarterly     Full-text available via subscription   (Followers: 218)
Adult Education Quarterly     Hybrid Journal   (Followers: 97)
Advanced Education     Open Access   (Followers: 25)
Advances in Health Sciences Education     Hybrid Journal   (Followers: 38)
Advances in High Energy Physics     Open Access   (Followers: 27)
Advances in School Mental Health Promotion     Partially Free   (Followers: 13)
AERA Open     Open Access   (Followers: 12)
Africa Education Review     Hybrid Journal   (Followers: 27)
African Journal of Chemical Education     Open Access   (Followers: 8)
African Journal of Educational Studies in Mathematics and Sciences     Full-text available via subscription   (Followers: 10)
African Journal of Health Professions Education     Open Access   (Followers: 7)
African Journal of Research in Mathematics, Science and Technology Education     Hybrid Journal   (Followers: 14)
African Journal of Teacher Education     Open Access   (Followers: 7)
Agora     Full-text available via subscription   (Followers: 3)
AIDS Education and Prevention     Full-text available via subscription   (Followers: 10)
Ainedidaktiikka     Open Access  
Al-Tanzim : Jurnal Manajemen Pendidikan Islam     Open Access  
Alotrop     Open Access  
Alsic : Apprentissage des Langues et Systèmes d'Information et de Communication     Open Access   (Followers: 13)
Alteridad     Open Access  
Ambiente & Educação : Revista de Educação Ambiental     Open Access  
American Annals of the Deaf     Full-text available via subscription   (Followers: 17)
American Educational Research Journal     Hybrid Journal   (Followers: 207)
American Journal of Business Education     Open Access   (Followers: 17)
American Journal of Distance Education     Hybrid Journal   (Followers: 32)
American Journal of Education     Full-text available via subscription   (Followers: 306)
American Journal of Health Education     Hybrid Journal   (Followers: 37)
American String Teacher     Full-text available via subscription   (Followers: 3)
Annali dell'Universita di Ferrara     Hybrid Journal  
Annals of Dyslexia     Hybrid Journal   (Followers: 10)
Annals of Modern Education     Full-text available via subscription   (Followers: 5)
Antistasis : An Open Educational Journal     Open Access   (Followers: 1)
Apertura. Revista de innovación educativa‏     Open Access   (Followers: 1)
Ápice : Revista de Educación Científica     Open Access  
Applied Environmental Education & Communication     Hybrid Journal   (Followers: 18)
Applied Measurement in Education     Hybrid Journal   (Followers: 12)
Arabia     Open Access   (Followers: 1)
Art Education     Hybrid Journal   (Followers: 5)
Arts and Humanities in Higher Education     Hybrid Journal   (Followers: 38)
Arts Education Policy Review     Hybrid Journal   (Followers: 4)
ASHE Higher Education Reports     Hybrid Journal   (Followers: 23)
Asia Pacific Education Review     Hybrid Journal   (Followers: 14)
Asia Pacific Journal of Education     Hybrid Journal   (Followers: 25)
Asia-Pacific Education Researcher     Hybrid Journal   (Followers: 18)
Asia-Pacific Journal of Teacher Education     Hybrid Journal   (Followers: 30)
Asian Association of Open Universities Journal     Open Access   (Followers: 2)
Asian Education and Development Studies     Hybrid Journal   (Followers: 5)
Asian Journal of Education and Social Studies     Open Access   (Followers: 2)
Asian Journal of English Language Teaching     Full-text available via subscription   (Followers: 16)
Asian Journal of Legal Education     Full-text available via subscription   (Followers: 3)
Asian-Pacific Journal of Second and Foreign Language Education     Open Access   (Followers: 8)
ASp     Open Access  
Assessing Writing     Hybrid Journal   (Followers: 19)
Assessment & Evaluation in Higher Education     Hybrid Journal   (Followers: 201)
Assessment for Effective Intervention     Hybrid Journal   (Followers: 14)
Assessment in Education: Principles, Policy & Practice     Hybrid Journal   (Followers: 50)
Assessment Update     Hybrid Journal   (Followers: 5)
AStA Wirtschafts- und Sozialstatistisches Archiv     Hybrid Journal   (Followers: 3)
At-Taqaddum     Open Access  
At-Turats     Open Access  
ATENA Didaktik     Open Access  
Athenea Digital     Open Access  
ATIKAN : Jurnal Kajian Pendidikan (Journal of Educational Studies)     Open Access  
Aula Abierta     Open Access  
Aula de Encuentro     Open Access  
Australasian Journal of Educational Technology     Open Access   (Followers: 19)
Australasian Journal of Engineering Education     Hybrid Journal   (Followers: 3)
Australasian Journal of Gifted Education     Full-text available via subscription   (Followers: 5)
Australasian Marketing Journal (AMJ)     Hybrid Journal   (Followers: 4)
Australian Art Education     Full-text available via subscription   (Followers: 7)
Australian Educational Researcher     Hybrid Journal   (Followers: 30)
Australian Journal of Adult Learning     Full-text available via subscription   (Followers: 16)
Australian Journal of Career Development     Hybrid Journal   (Followers: 8)
Australian Journal of Dyslexia and Other Learning Difficulties     Full-text available via subscription   (Followers: 11)
Australian Journal of Education     Hybrid Journal   (Followers: 55)
Australian Journal of Environmental Education     Full-text available via subscription   (Followers: 11)
Australian Journal of Indigenous Education, The     Full-text available via subscription   (Followers: 15)
Australian Journal of Learning Difficulties     Hybrid Journal   (Followers: 13)
Australian Journal of Music Education     Full-text available via subscription   (Followers: 9)
Australian Journal of Public Administration     Hybrid Journal   (Followers: 224)
Australian Journal of Teacher Education     Open Access   (Followers: 36)
Australian Mathematics Teacher, The     Full-text available via subscription   (Followers: 7)
Australian Primary Mathematics Classroom     Full-text available via subscription   (Followers: 5)
Australian Screen Education     Full-text available via subscription   (Followers: 2)
Australian TAFE Teacher     Full-text available via subscription   (Followers: 5)
Australian Universities' Review, The     Full-text available via subscription   (Followers: 4)
Autism     Hybrid Journal   (Followers: 241)
Avaliação : Revista da Avaliação da Educação Superior (Campinas)     Open Access  
Azalea: Journal of Korean Literature & Culture     Full-text available via subscription   (Followers: 3)
Basastra : Jurnal Bahasa, Sastra, dan Pengajarannya     Open Access  
Becoming : Journal of the Georgia Middle School Association     Open Access   (Followers: 1)
Behavioural Sciences Undergraduate Journal     Open Access   (Followers: 3)
BELIA : Early Childhood Education Papers     Open Access   (Followers: 10)
Berkeley Review of Education     Open Access   (Followers: 11)
Beyond Behavior     Hybrid Journal   (Followers: 4)
BIODIK : Jurnal Ilmiah Pendidikan Biologi     Open Access  
Biomedical Engineering Education     Hybrid Journal   (Followers: 5)
BISE : Jurnal Pendidikan Bisnis dan Ekonomi     Open Access  
Biuletyn Historii Wychowania     Open Access  
BMC Journal of Scientific Research     Open Access   (Followers: 4)
BMC Medical Education     Open Access   (Followers: 52)
Boletim Cearense de Educação e História da Matemática     Open Access  
Boletim Técnico do Senac     Open Access  
British (Jurnal Bahasa dan Sastra Inggris)     Open Access  
British Educational Research Journal     Hybrid Journal   (Followers: 244)
British Journal of Educational Studies     Hybrid Journal   (Followers: 177)
British Journal of Educational Technology     Hybrid Journal   (Followers: 106)
British Journal of Music Education     Hybrid Journal   (Followers: 21)
British Journal of Religious Education     Hybrid Journal   (Followers: 9)
British Journal of Sociology of Education     Hybrid Journal   (Followers: 71)
British Journal of Special Education     Hybrid Journal   (Followers: 54)
British Journal of Visual Impairment     Hybrid Journal   (Followers: 12)
Brookings Trade Forum     Full-text available via subscription   (Followers: 4)
Bulletin De L' Association Thaïlandaise Des Professeurs de Français     Open Access  
Caderno de Educação     Open Access  
Caderno Intersaberes     Open Access  
Cahiers de la recherche sur l'éducation et les savoirs     Open Access   (Followers: 3)
Cakrawala Pendidikan     Open Access   (Followers: 1)
Calidad en la educación     Open Access   (Followers: 1)
Cambridge Journal of Education     Hybrid Journal   (Followers: 80)
Campbell Systematic Reviews     Open Access   (Followers: 7)
Campus Legal Advisor     Hybrid Journal   (Followers: 2)
Campus Security Report     Hybrid Journal   (Followers: 1)
Canadian and International Education     Open Access   (Followers: 9)
Canadian Journal of Educational and Social Studies     Open Access   (Followers: 4)
Canadian Journal of Learning and Technology / La revue canadienne de l’apprentissage et de la technologie     Open Access   (Followers: 13)
Canadian Journal of School Psychology     Hybrid Journal   (Followers: 13)
Canadian Journal of Science, Mathematics and Technology Education     Hybrid Journal   (Followers: 20)
Canadian Review of Art Education     Open Access   (Followers: 4)
Caradde : Jurnal Pengabdian Kepada Masyarakat     Open Access  
Career Development and Transition for Exceptional Individuals     Hybrid Journal   (Followers: 11)
Catalejos. Revista sobre lectura, formación de lectores y literatura para niños     Open Access  
Cerdas Sifa Pendidikan : Sport Education     Open Access  
Change: The Magazine of Higher Learning     Hybrid Journal   (Followers: 15)
Changing English: Studies in Culture and Education     Hybrid Journal   (Followers: 6)
Chemistry Education Research and Practice     Free   (Followers: 8)
Chemistry in Education     Open Access   (Followers: 6)
Chi'e : Journal of Japanese Learning and Teaching     Open Access   (Followers: 2)
Child Language Teaching and Therapy     Hybrid Journal   (Followers: 32)
Child Psychiatry & Human Development     Hybrid Journal   (Followers: 13)
Childhood Education     Hybrid Journal   (Followers: 20)
Childhood Vulnerability Journal     Hybrid Journal   (Followers: 4)
Children & Young People Now     Full-text available via subscription   (Followers: 4)
Children's Literature in Education     Hybrid Journal   (Followers: 10)
Chinese Education & Society     Full-text available via subscription   (Followers: 5)
Chinese Journal of Social Science and Management     Open Access  
Chophayom Journal     Open Access  
Christian Education Journal : Research on Educational Ministry     Hybrid Journal   (Followers: 4)
Christian Higher Education     Hybrid Journal   (Followers: 3)
Ciencias Sociales y Educación     Open Access   (Followers: 1)
Citizenship Education Research Journal (CERJ)     Open Access   (Followers: 3)
Citizenship, Social and Economics Education     Full-text available via subscription   (Followers: 7)
Classroom Discourse     Hybrid Journal   (Followers: 13)
Clinical Child and Family Psychology Review     Hybrid Journal   (Followers: 9)
Clío & Asociados : La Historia Enseñada     Open Access  
CME     Hybrid Journal   (Followers: 1)
CMU Journal of Education     Open Access   (Followers: 1)
Coaching: An International Journal of Theory, Research and Practice     Hybrid Journal   (Followers: 10)
CODEE Journal     Open Access  
Cogent Education     Open Access   (Followers: 2)
Cokroaminoto Journal of Primary Education     Open Access  
Collected Essays on Learning and Teaching     Open Access  
College Athletics and The Law     Hybrid Journal   (Followers: 1)
College Of Basic Education Researches Journal     Open Access  
College Teaching     Hybrid Journal   (Followers: 13)
Colóquio Internacional de Educação e Seminário de Estratégias e Ações Multidisciplinares     Open Access  
Communication Disorders Quarterly     Hybrid Journal   (Followers: 17)
Communication Education     Hybrid Journal   (Followers: 19)
Communication Methods and Measures     Hybrid Journal   (Followers: 13)
Community College Journal of Research and Practice     Hybrid Journal   (Followers: 7)
Community College Review     Hybrid Journal   (Followers: 7)
Community Development     Hybrid Journal   (Followers: 21)
Comparative Education     Hybrid Journal   (Followers: 36)
Comparative Education Review     Full-text available via subscription   (Followers: 45)
Compare : A journal of comparative education     Hybrid Journal   (Followers: 24)
Compass : Journal of Learning and Teaching     Open Access   (Followers: 7)
Computer Applications in Engineering Education     Hybrid Journal   (Followers: 6)
Computer Science Education     Hybrid Journal   (Followers: 20)
Computers & Education     Hybrid Journal   (Followers: 96)

        1 2 3 4 5 6 7 8 | Last

Similar Journals
Journal Cover
Australasian Marketing Journal (AMJ)
Journal Prestige (SJR): 0.351
Citation Impact (citeScore): 1
Number of Followers: 4  
 
  Hybrid Journal Hybrid journal (It can contain Open Access articles)
ISSN (Print) 1441-3582
Published by Sage Publications Homepage  [1176 journals]
  • Diversity, Equity and Inclusion Statements in Recruitment Materials: A
           Systematic Review and Research Agenda

    • Free pre-print version: Loading...

      Authors: Thilini Alahakoon, Amanda Beatson, Byron Keating, Frank Mathmann, Gary Mortimer, Asha Worsteling
      Abstract: Australasian Marketing Journal, Ahead of Print.
      Employers increasingly commit to embracing diversity, equity and inclusion (DEI) in their workplaces. A key strategy for communicating this commitment is the use of DEI statements in recruitment materials, including job advertisements. However, this practice is ad hoc and is mostly viewed as a matter of compliance or impression management. This paper presents a systematic literature review of 39 studies published between 1994 and 2023 to understand the wider outcomes of using DEI statements as a recruitment marketing strategy. In doing so, it considers both employer and job applicant perspectives to outline goals communicated through DEI statements and environmental influences that drive the adoption of DEI communication. The paper also presents an agenda for future research highlighting critical observations and gaps that contribute to the progress of DEI discussions within recruitment marketing.
      Citation: Australasian Marketing Journal
      PubDate: 2024-05-30T05:19:13Z
      DOI: 10.1177/14413582241255680
       
  • Examining the Longitudinal Association Between Positive and Negative
           Likelihood-to-Recommend Scores and Brand Growth

    • Free pre-print version: Loading...

      Authors: John G. Dawes
      Abstract: Australasian Marketing Journal, Ahead of Print.
      A topic of debate in business press and academic research is whether metrics such as customer likelihood to recommend predict revenue or market share growth. Empirical tests about this association show mixed results. Much of the work to date on this topic has used the Net Promoter Score (NPS), which has the shortcoming of inferring likelihood to negatively recommend from low likelihood to positively recommend. Also, most likelihood-to-recommend or NPS studies have relied on customer samples. The question of whether NPS data gained from non-customers can be used to predict firm growth has been less well-explored. While non-customers may have a lower propensity to recommend for or against a brand, the brand may have many more non-customers than current customers. Therefore, likelihood to recommend scores among non-customers could be an influence on firm growth, just as they could be among current customers. This study examines how firms’ scores on positive or negative word of mouth likelihood, from current, former and not-ever-customers, relate to future growth. The study employs likelihood to recommend and market share data over a 10-year period for brands in four industries: motor vehicles, supermarkets, airlines and QSRs (quick service restaurants/coffee chains) in the UK. Results indicate no clear association between likelihood to recommend (positive or negative) scores for firms, and their future growth or decline across the four categories. The managerial implication is that firms should be wary of predicating growth on high or improving recommendation/NPS scores.
      Citation: Australasian Marketing Journal
      PubDate: 2024-05-30T05:17:52Z
      DOI: 10.1177/14413582241255388
       
  • Integrating Artificial Intelligence and Customer Experience

    • Free pre-print version: Loading...

      Authors: Ying Chen, Catherine Prentice
      Abstract: Australasian Marketing Journal, Ahead of Print.
      Artificial intelligence (AI) has been widely adopted in the service sector to enhance the customer experience and gain a competitive advantage. However, there are a limited number of papers that focus on the relationship between AI and customer experience, and there is no clear framework to reveal how AI influences the customer experience. Therefore, this paper will address how AI affects the customer experience and develop a conceptual framework of AI applications in customer experience along the customer journey. A two-step research design is adopted in this paper. The first phase aims to identify a framework through an extensive systematic literature review of the relevant databases. The findings cover three main themes: AI experience, AI functions, and AI services. A research framework is created on the basis of the findings. This paper contributes to consumer behavior and services by integrating AI with customer experience and providing a comprehensive framework for guiding future research. The study also offers practical implications for practitioners to enhance customer experience.
      Citation: Australasian Marketing Journal
      PubDate: 2024-05-17T06:45:44Z
      DOI: 10.1177/14413582241252904
       
  • Compensating Service Failures: The Moderating Role of Customers’
           Political Ideology

    • Free pre-print version: Loading...

      Authors: Hyunghwa (Rick) Oh, Eugene Y. Chan
      Abstract: Australasian Marketing Journal, Ahead of Print.
      When service failure occurs, the service provide often dispenses compensation to manage customer relations. However, little research has studied who accepts larger or smaller compensation amounts. Presently, we use political ideology as a basis to segment customers. Drawing on prior work on System Justification Theory, we hypothesize that politically conservative customers accept a lower amount of compensation than liberals as conservative customers more likely believe that whatever amount the service provider offers is just and fair. Importantly, we propose that the effects are specific to economic conservatives, not social conservatives. The findings are consistent with our predictions, with (economic) conservatives’ customers’ system justification beliefs serving as a mechanism. Theoretically, our work is the first to examine who accepts different levels of compensation while also broadly suggesting that political ideology is an important customer segmentation basis in the tourism and hospitality sectors. Our work also contributes to the literature on political ideology by being one of the first to empirically tease apart the distinct effects of economic and social conservatism.
      Citation: Australasian Marketing Journal
      PubDate: 2024-05-10T06:11:07Z
      DOI: 10.1177/14413582241252915
       
  • “Genderation,” Identity, and Authenticity in the LGBTQ
           Marketplace

    • Free pre-print version: Loading...

      Authors: Gillian W. Oakenfull
      Abstract: Australasian Marketing Journal, Ahead of Print.
      This study explores how LGBTQ identities and expressions evolve across generations, emphasizing the impact of sociocultural dynamics. It introduces the concept of “Genderation” to capture the fluidity and plurality of LGBTQ identities among younger cohorts, challenging traditional binary frameworks. The paper delves into the complexities marketers face in authentically representing this demographic, urging for inclusive and sensitive communication strategies. It highlights the pivotal role of digital platforms in identity formation and advocates for marketing practices that recognize and celebrate the diversity within the LGBTQ community. The research calls for a broader, global understanding of these generational shifts and a deeper investigation into the intersections of gender and sexuality, offering insightful directions for future inquiry and practice.
      Citation: Australasian Marketing Journal
      PubDate: 2024-05-04T04:25:03Z
      DOI: 10.1177/14413582241244813
       
  • A Narrative Review of LGBTQ+ Marketing Scholarship

    • Free pre-print version: Loading...

      Authors: Clifford Lewis, Michael Mehmet, Nina Reynolds
      Abstract: Australasian Marketing Journal, Ahead of Print.
      Marketing research on LGBTQ+ people has increased over the past two decades, entering mainstream marketing discourse – aligning with greater societal acceptance. This paper provides a contemporary review of marketing scholarship on LGBTQ+ communities published in Q1, and Q2 ranked Scimago marketing journals. Taking a social justice lens, this review examined whose voices were represented and how those voices were represented. The finding suggests samples studied were skewed towards heterosexual samples and those from the Global North. Where LGBTQ+ samples have been included, these were predominantly gay men. Three theoretical perspectives were adopted: attitudes and identity, meaning and interpretation and critical perspectives. In addition, the focus of the studies centred on four main themes: LGBTQ+ imagery in advertising, consumer behaviour of LGBTQ+ people, brand positioning and LGBTQ+ as a consumer market segment. Based on the findings, future scholarship should consider nuancing the multidimensional nature of the LGBTQ+ markets and investigates LGBTQ+ consumers as individuals with real and unique needs in their own rights.
      Citation: Australasian Marketing Journal
      PubDate: 2024-04-27T10:31:35Z
      DOI: 10.1177/14413582241244486
       
  • Why Is My Team Wearing Rainbow Jerseys' Exploring Effects of DEI Messages
           on Sports Fans’ Responses

    • Free pre-print version: Loading...

      Authors: David Fleischman, Rory Mulcahy, Peter English, Emma Florence, Retha de Villiers Scheepers, Malin Rönnberg
      Abstract: Australasian Marketing Journal, Ahead of Print.
      The current research explores the impact of fans’ team identification on their emotional responses towards diversity, equity and inclusion (DEI) initiatives by sporting organisations. Using the theoretical lens of Construal Level Theory (CLT), two experimental studies were conducted in Australia (n = 386) and the US (n = 402) to understand how fans’ level of team identification and the framing of communication by sporting organisations influence their emotional responses. The findings suggest that fans with low levels of team identification are more likely to feel disgust towards abstract reasoning for DEI initiatives and are more likely to abandon their support for the team. In contrast, fans with high levels of team identification were less likely to feel disgust and less likely to abandon their support for the team. These results have important implications for both theory and practice. Theoretical implications of this research suggest that CLT can provide a useful framework for understanding the emotional responses of fans towards DEI initiatives. The findings also support previous research suggesting team identification is an important predictor of fan behaviour. Practical implications of this research suggest that sports marketers and organisations should carefully consider their communication strategies when promoting DEI initiatives.
      Citation: Australasian Marketing Journal
      PubDate: 2024-04-27T10:13:45Z
      DOI: 10.1177/14413582241244841
       
  • Crafting Inclusive Marketing Campaigns: Insights and Influential Factors
           in the Indian Context

    • Free pre-print version: Loading...

      Authors: Saurabh Upadhyay, Nikhita Tuli, Harish Kumar
      Abstract: Australasian Marketing Journal, Ahead of Print.
      With increasing diversity of consumers in the marketplace, marketers have begun to embrace inclusive marketing practices. However, there is still a lack of research on the topic, making it difficult for managers to understand how to design and execute effective campaigns. This study aims to fill this gap by identifying the key factors that contribute toward an impactful inclusive marketing campaign. The study used a sequential mixed-methods approach and first conducted interviews with 29 LGBTQIA+ and non-LGBTQ consumers to gain insights into their perceptions of effective inclusive campaigns. In the study’s second phase, ten industry experts provided inputs for the Fuzzy DEMATEL method to identify critical factors for an effective campaign. The findings revealed seven essential factors: social acceptance of the community, use of community-specific symbols, authentic communication about community issues, top management’s approach, inclusive hiring practices, brand history, and legal market structure, which were then grouped into social, communication-related, brand-related, organization-specific, and other macro-level categories. The study fills an important gap in the inclusive marketing literature and can serve as a practical guide for marketers to design and implement inclusive campaigns.
      Citation: Australasian Marketing Journal
      PubDate: 2024-04-27T05:02:11Z
      DOI: 10.1177/14413582241247328
       
  • Battle of Influence: Analysing the Impact of Brand-Directed and
           Influencer-Directed Social Media Marketing on Customer Engagement and
           Purchase Behaviour

    • Free pre-print version: Loading...

      Authors: Ashish Kumar, Daniel Rayne, Jari Salo, Ching Sophia Yiu
      Abstract: Australasian Marketing Journal, Ahead of Print.
      Firms regularly call on multiple social media communication tactics (e.g. influencers, user-generated content and brand messages) to interact with their customers. Drawing on both parasocial relationship and social identity theories, we investigate the relative effectiveness of brand-directed versus influencer-directed social media marketing in stimulating both customer engagement and purchase behaviour. First, we use a survey research design to collect data on customers’ intention to engage with the brand and purchase when exposed to brand-directed and influencer-directed social media marketing. Second, we collect data from a field experiment on a social media platform that captures customer engagement and brand sales at aggregate levels attributed to brand-directed and influencer-directed social media marketing. Consistently across both studies, we find that brand-directed and influencer-directed social media marketing positively impact customer engagement and customer purchase behaviour. Further evidenced across both studies, we find brand-directed social media marketing is more effective than influencer-directed social media marketing in fostering customer engagement, whereas influencer-directed social media marketing is more effective in driving customer purchases. We also find that female customers are more impacted by influencer-directed social media marketing on both dimensions than brand-directed social media marketing. The study provides a strategic direction for brands to optimally allocate their limited digital marketing budget between brand-directed and influencer-directed social media marketing based on their marketing objectives central to customer behaviour – either enhancing longer-term customer relationship building via engagement or generating shorter-term sales.
      Citation: Australasian Marketing Journal
      PubDate: 2024-04-24T03:49:29Z
      DOI: 10.1177/14413582241247391
       
  • Diversity Representation in Virtual Environments: How Brand Motives
           Mediate Consumer Perceptions

    • Free pre-print version: Loading...

      Authors: Carla Ferraro, Sean Sands, Vlad Demsar, Justin Cohen
      Abstract: Australasian Marketing Journal, Ahead of Print.
      Recent years have seen increased calls for marketers to embrace diversity and emphasise inclusivity, allowing brands to communicate with audiences more authentically. Such calls have spanned brand communications, advertising, social media and the like. Simultaneously, there has been a rise in virtual environments (i.e. virtual reality and the metaverse) and some consumers are increasingly demanding greater diversity in these virtual spaces. Despite this, little is known about how consumers perceive brands that take a diversity stand in these virtual, or artificial, environments. Do consumers perceive these brand strategies as grounded in integrity' Or do they perceive diversity representation in virtual environments as a form of exploitation' With this paper, we investigate the effect of diversity representation in virtual environments across two empirical studies. We provide evidence that while diversity representation can have positive effects in virtual environments, brand motives are an important mediator that influence consumers perceptions of diversity representation in virtual environments. Taken together, this research raises important considerations for brand managers, and the marketing discipline generally, as brands increasingly look for opportunities to engage with consumers in virtual environments.
      Citation: Australasian Marketing Journal
      PubDate: 2024-04-17T12:01:58Z
      DOI: 10.1177/14413582241244535
       
  • Managing Innovation From an S-D Logic Perspective

    • Free pre-print version: Loading...

      Authors: Lu Lu, Le Nguyen Hau, Liem Viet Ngo, Gavin Northey, Trang Thi-Thuy Duong, Gary Gregory
      Abstract: Australasian Marketing Journal, Ahead of Print.
      Innovation has traditionally been studied under a goods-dominant (G-D) logic perspective, focusing on product designs and innovations in production, manufacturing, and traditional value chain functions. However, with the development of information technologies and the increasingly competitive business service environment, a services-dominant (S-D) logic has emerged, emphasizing relational interactions among network stakeholders (e.g. partners, suppliers, and customers). Using a services-dominant (S-D) logic perspective coupled with a resource-based perspective, this study examines how resources and capabilities influence innovative strategy, leading to enhanced innovative performance. Employing 200 valid survey data using questionnaires from firms located in Vietnam, this study confirms that basic operant resources and dynamic capabilities significantly affect firms’ innovation performance either directly or indirectly through a mediation effect of S-D logic orientation.
      Citation: Australasian Marketing Journal
      PubDate: 2024-04-16T07:07:54Z
      DOI: 10.1177/14413582241246790
       
  • Queering Rainbow Social Marketing: Ensuring Equitable Outcomes for Rainbow
           Communities

    • Free pre-print version: Loading...

      Authors: Johnpaul Smith, Ann-Marie Kennedy, Ekant Veer
      Abstract: Australasian Marketing Journal, Ahead of Print.
      Unfortunately, though we are seeing more acceptance/tolerance in society, Rainbow communities/LGBTQIA+ community continue to be marginalised and discriminated against. Many of these negative pressures and barriers create negative outcomes. Rainbow communities represent an umbrella term for sexually and gender diverse people including but not limited to transgender, non-binary, gay, lesbian and bisexual individuals. Social marketing offers a medium for pro-social change. However, interventions focused on Rainbow communities are comparatively scant, and little critiques have been put forward to ensure inclusion and facilitate appropriate representation and engagement. Therefore, the aim of this paper is to critique and evaluate existing Rainbow social marketing literature. To complete this evaluation, queering was used to highlight gaps, inaccuracies or limitations in the literature. Given reflection on the literature, three main problem areas emerged (1) a heavily skewed focus on the sexual health of gay men and MSM (men who have sex with men), (2) issues surrounding the individual(s) leading the intervention and (3) misrepresentation of identities in analysis and reporting. In identifying these issues, areas for further development, scrutiny and investigation can be revealed. Synthesising this, the other major contribution of this article is a discussion regarding vital future research that highlights areas of focus for Rainbow research and social marketing. The queering approach used supposes an emancipatory disposition and aims to highlight practical changes for that normative environment. Therefore, complementing the overarching aim, an objective and contribution of this paper are practical recommendations to ensure that social marketers appropriately support and engage Rainbow communities.
      Citation: Australasian Marketing Journal
      PubDate: 2024-04-11T04:52:40Z
      DOI: 10.1177/14413582241244847
       
  • Unveiling Emotional Intensity in Online Reviews: Adopting Advanced Machine
           Learning Techniques

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      Authors: Sanghyub John Lee, Rouxelle de Villiers
      Abstract: Australasian Marketing Journal, Ahead of Print.
      The digital revolution has spurred significant growth in online reviews and user-generated content. Traditional methods used in Marketing for analysing large datasets have limitations, emphasising the need for improved analytical approaches, particularly with the advent of artificial intelligence technology. This research used a state-of-the-art transformer model to analyse extensive online book reviews to accurately identify six specific emotions in the reviews of both fiction (hedonic) and nonfiction (utilitarian) genres. This study collected 3,157,703 reviews of 15,293 books voted ‘best book of the year’ on GoodReads.com over the past decade. Our findings reveal noticeable differences in emotional intensity across genres, with nonfiction displaying a slightly higher level of joy, and fiction showing higher levels of anger, sadness and surprise. Joy emerged as the dominant emotion across genres; however, it does not necessarily have a direct impact on book ratings. This study emphasises the intricacies of reader emotions, serving as a significant case study for marketers and publishers aiming to optimise their strategies in the contemporary literary market. The study contributes to the literature on the impact of consumers’ emotional responses, how they are reflected in social review commentary for high-involvement online products, and their impact on product ratings.
      Citation: Australasian Marketing Journal
      PubDate: 2024-04-06T11:32:47Z
      DOI: 10.1177/14413582241244808
       
  • Using Artificial Intelligence (AI) to Implement Diversity, Equity and
           Inclusion (DEI) into Marketing Materials: The ‘CONSIDER’ Framework

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      Authors: Patrick van Esch, Yuanyuan (Gina) Cui, Kerstin Heilgenberg
      Abstract: Australasian Marketing Journal, Ahead of Print.
      Diversity, equity and inclusion (DEI) in marketing– defined as the composition of an organisation’s marketing reflects diverse, equitable representation of its consumer base, especially with respect to the use of inclusive, bias-free imagery, language and messaging among underrepresented, underserved and marginalised consumer segments – has led to the advancement of AI-enabled technologies to aid marketers improve the DEI of their marketing materials. To ensure DEI marketing strategies are fully considered and that the use of AI is implemented effectively, we suggest marketers to utilise our CONSIDER framework (comprehend current state, operationalise with openness, nurture dynamic relevance, set standards, involve stakeholders, diversify data, elevate literacy and regular monitoring). We then highlight the pros and cons for using AI to implement DEI into marketing materials and provide several AI-enabled metrics (accessibility, allyship, cultural sensitivity, diversity, gender parity, inclusivity intersectionality and representation) that offer a more objective and quantitative approach for marketers to assess how well they are meeting their DEI goals and identifying gaps in representation to make changes to improve the DEI of their marketing materials.
      Citation: Australasian Marketing Journal
      PubDate: 2024-04-05T03:55:04Z
      DOI: 10.1177/14413582241244504
       
  • Demystifying Intuitional and Rational Decision-Marking: Symmetrical and
           Asymmetrical Analysis

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      Authors: Lili Mi, Catherine Prentice, Nazim Taskin, David Pauleen
      Abstract: Australasian Marketing Journal, Ahead of Print.
      Effective decision-marking in the dynamic business environment is key to business performance. The relationship between intuition and rationality in decision-making has long been discussed in the relevant literature, albeit with discrepant views and inconsistent findings. Drawing on cognitive experiential self-theory (CEST), this paper examines an integrated model of antecedents and decision outcomes of intuition and rationality and how intuition and rationality in different scenarios interplay to influence decision outcomes. The study was undertaken in Australia and New Zealand. Both symmetrical (structural equation modeling or SEM) and asymmetrical (fuzzy-set qualitative comparative analysis or fsQCA) methods were employed to capitalize on a holistic understanding of the proposed relationships. The findings show that the fsQCA testing presents more insightful information about how different levels of factors inform intuitive and/or rational decision making and outcomes, and how it relates to SEM findings. This paper provides a novel perspective on the strategic decision-making process by integrating various decision-making situations and by deploying fuzzy or configurational and linear or symmetrical methods. The results also have implications for the relevant practitioners to consider the appropriate decision situations and their preferred decision styles to achieve optimal decision outcomes.
      Citation: Australasian Marketing Journal
      PubDate: 2024-04-03T09:00:14Z
      DOI: 10.1177/14413582241244811
       
  • Enhancing Marketing Students’ Indigenous Cultural Competencies Through a
           Decolonisation and Authentic Assessment Approach

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      Authors: Claire Lambert, Melissa Fong-Emmerson, Sonja Coetzee, Steven D’Alessandro
      Abstract: Australasian Marketing Journal, Ahead of Print.
      To prepare students for multicultural environments and understand consumers from different backgrounds, marketing educators must incorporate diversity into their curricula and recognise the importance of decolonisation by considering First Nations’ perspectives to promote reconciliation and better outcomes. This paper reports on a novel approach of students working directly with First Nations businesspeople to gain an applied understanding of Indigenous cultural learning. The study examines the influence of this approach on students’ learning and cultural understanding, as well as how the teaching approach and authentic assessment design within the unit improve the confidence of students to apply these learnings and engage in culturally informed practices, both presently and in their future careers. Through embracing an applied learning experience and critical self-reflexivity, students gained a greater appreciation and respect for First Nations peoples resulting in a transformational shift in their attitudes, leading to greater empowerment, respect, competence and confidence in their cultural awareness to work with First Nations. The paper fills a gap in the literature by highlighting a teaching and learning approach that engages and builds students’ Indigenous cultural competencies within the marketing discipline through a strength-based approach, thus promoting cultural sensitivity and effective communication with diverse populations.
      Citation: Australasian Marketing Journal
      PubDate: 2024-03-30T10:15:34Z
      DOI: 10.1177/14413582241244568
       
  • Winning the Ad Battle: Exploring the Influence of Subtle Design Elements
           and Gaming Platform on Consumer Attention and Brand Memory in In-Game
           Advertising

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      Authors: Sreejesh S., Tathagata Ghosh
      Abstract: Australasian Marketing Journal, Ahead of Print.
      Research on gamification of advertising concerning subtle design elements of computer games and their effects on consumers’ psychological responses are limited. The present research addresses this gap by examining how consumers’ attention and memory of brands advertised in a game, popularly called in-game advertising (IGA), are positively affected by the type of the gaming platform (mobile vs. PC) and rule orientation (or game rules) in the presence of potential moderators such as interactivity with the ad and congruence between the ad and game’s goals. Two experimental studies are conducted that investigate these afore-mentioned effects. The results indicate an interaction effect such that rule enactment under high ad interactivity and high ad–game goal congruence increases attention and memory of ads in mobile-based IGAs. Further, these affects are mediated through media and ad transportation, that is, players’ immersion experience in the flow of a story while playing the game. The research advances past knowledge on advertising effectiveness in computer games by exploring a less studied area, that is, the independent and interactive effects of game design elements. It also contributes to the flow experience literature in the domain of gamification by revealing a sequential pathway involving media and ad transportation. Also, it adds novelty to the gamification literature by exploring the role of gaming platforms and their interaction with design elements. For the game developers and advertisers, the research provides strategic guidance to manipulate these elements and to choose suitable platforms for the purpose of maximizing consumers’ favorable psychological responses.
      Citation: Australasian Marketing Journal
      PubDate: 2024-03-26T12:29:28Z
      DOI: 10.1177/14413582241241769
       
  • Assisting Healthier and More Sustainable Online Food Choices Through
           Digital Quality Signals: Exploring Preferences and Segments

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      Authors: Valdimar Sigurdsson, Ramachandran Girija Vishnu Menon, Nils Magne Larsen, Asle Fagerstrøm
      Abstract: Australasian Marketing Journal, Ahead of Print.
      The current paper contributes to signalling theory by demonstrating the importance of digital quality signals in influencing consumer preferences for sales and segmentation in the context of marketing fresh fish online. We conducted a choice-based conjoint analysis with a latent class segmentation to analyse the significance of digital quality signals compared to traditional attributes online. The analysis of 1,411 global consumers revealed that product rating was among the most important factors when purchasing fresh salmon fillets online. Latent class segmentation identified four distinct segments, the largest being ‘value for money’, where product rating and pricing were most important. The other segments were ‘environmentally friendly’, prioritising procurement methods and place of origin; ‘want it now’, where delivery was the most important factor; and ‘quality conscious’, which relied on three attributes – origin, delivery, and product rating. This study enhances understanding of the impact of socially mediated stimuli. It demonstrates the ability of digital quality signals to compensate for the absence of sensory evaluation in online store environments or deficiencies in knowledge or experience. The findings will benefit the food industry and online grocery retailers in promoting healthier and more sustainable products such as fish online.
      Citation: Australasian Marketing Journal
      PubDate: 2024-03-26T12:26:28Z
      DOI: 10.1177/14413582241241768
       
  • Athlete Brand Congruence as a Measure to Evaluate Brand Identity and Image
           Fit

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      Authors: Popi Sotiriadou, Annika Linsner, Kirstin Hallmann, Brad Hill
      Abstract: Australasian Marketing Journal, Ahead of Print.
      The paper presents a novel approach to assess athlete brand identity by introducing the concept of brand congruence, which measures the alignment between an athlete’s intended brand image and consumer perceptions. This study leveraged five case studies involving elite athletes and their brands, with the participation of n = 794 consumers through an online survey. The application of Confirmatory Factor Analysis not only validated the effectiveness of the scale in evaluating athlete brand identity from the consumer perspective but also demonstrated its value in bridging the gap between athlete and consumer opinions. The measurement of athlete brand congruence serves as a crucial tool for gauging the harmony between desired and perceived brand attributes, providing valuable insights into athlete brand performance and specific areas for enhancement. This research contributes to the ongoing exploration of athlete branding and its implications for athletes, marketers, and consumers alike, adding to the broader discourse on this pertinent and relevant topic within today’s sports industry landscape.
      Citation: Australasian Marketing Journal
      PubDate: 2024-03-16T11:44:09Z
      DOI: 10.1177/14413582241240077
       
  • Innovation from Inclusivity: The Effect of Team Diversity on Clean Meat
           Acceptance

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      Authors: Frances Seowon Jin, Luis Arango, Anne-Maree O’Rourke, Felix Septianto
      Abstract: Australasian Marketing Journal, Ahead of Print.
      In an era where corporate social responsibility (CSR) dominates organizational agendas, the dimension of team diversity remains largely overshadowed. Despite its transformative potential, the interplay between team diversity and consumer product acceptance has been under-represented in the literature. This study illuminates the potency of team diversity as a critical CSR dimension, revealing its impact on bolstering product acceptance. In the context of clean meat, two experimental studies demonstrate that consumers are more willing to try a product developed by a company with a more diverse team (e.g. race and gender), as such firms are likely to account for a diversity of perspectives, thus enhancing consumer trust. Additionally, perceived authenticity moderates this effect, in that consumers of more authentic brands will be more trusting, regardless of the level of team diversity. The study provides critical insights into how consumers’ perception of team diversity within the firm influences product adoption, and how both team diversity and perceived authenticity drive trustworthiness. The findings offer practical implications for marketers of clean meat and other novel products to accelerate market acceptance and consequently, address broader societal challenges, whilst emphasizing the importance of fostering diversity and promoting brand authenticity.
      Citation: Australasian Marketing Journal
      PubDate: 2024-03-16T06:29:08Z
      DOI: 10.1177/14413582241235414
       
  • How Do Consumers Evaluate Identical Products at Different Retailers' A
           Text Mining Approach Using Product Reviews

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      Authors: Sungha Jang, Ji Hye Kang, Tian Liu, Huichen Yang
      Abstract: Australasian Marketing Journal, Ahead of Print.
      We examine consumers’ evaluations of identical products at different types of retailers using Amazon’s launch of its fashion division. Drawing on product reviews of brand items carried by Amazon (the general merchandise online retailer) and Macy’s (the traditional fashion-oriented department store), we compare the topics in the reviews as important product attributes of consumer evaluations and examine the effects of these topics on ratings. We show that the product topics mentioned for identical products are generally different between Amazon and Macy’s in terms of their proportions and tone. Also, the different topics discussed at the retailers lead to different ratings, with lower evaluations for Amazon. By demonstrating the significant characteristics of the retailers, we provide managers with insights on developing and maintaining competitive advantages for the general retailer and specialty retailers.
      Citation: Australasian Marketing Journal
      PubDate: 2024-03-01T04:27:35Z
      DOI: 10.1177/14413582241233610
       
  • Persistence Modeling in Marketing: Descriptive, Predictive, and Normative
           Uses

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      Authors: Marnik G. Dekimpe, Dominique M. Hanssens
      Abstract: Australasian Marketing Journal, Ahead of Print.
      There is general agreement that a firm’s scarce marketing resources should be managed for the purpose of long-term profitable growth. Putting that premise into practice is difficult, as only the short-term impact of marketing actions can be readily observed. Persistence modeling has become a well-accepted tool for long-run impact detection. Its consistent use across a broad range of settings has resulted in novel empirical generalizations on the long-run effectiveness of several marketing instruments and has contributed unique insights on, among others, (i) the marketing-finance interface, (ii) the role of new media, and (iii) the mediating role of a broad set of mindset metrics. Moreover, the recent addition of a more normative focus has added considerably to the actionability of these insights.
      Citation: Australasian Marketing Journal
      PubDate: 2024-01-17T08:52:51Z
      DOI: 10.1177/14413582231222311
       
  • Enhancing Equity in Australian Higher Education Using Fuzzy Trace Theory

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      Authors: Courtney Geritz, Maria Raciti
      Abstract: Australasian Marketing Journal, Ahead of Print.
      Australian higher education is unequal, with regional and remote students under-represented and less likely to succeed at university despite decades of policy initiatives. Regional and remote communities are diverse, requiring tailored marketing communications to improve their university participation and experience. There is often a considerable gap between pre-commencement expectations and perceived experiences of first-year, first-time (FYFT) students. The purpose of this research is to better understand how the pre-commencement expectations of FYFT regional university students are influenced by Fuzzy Trace Theory’s (FTT) gist mental representations and the influence this has on their satisfaction. This study qualitatively explores a theoretical framework linking FTT with expectations, cognitive dissonance, action/inaction responses and satisfaction. The five identified insights were pre-commencement expectations for (1) micro-cohort connections, (2) macro-cohort connections and (3) recreational connections that, when not met, led to FYFT regional university students’ (4) responding with action or inaction, or both; with (5) action responses leading to increased satisfaction and inaction responses leading to decreased satisfaction. This research is novel, exploring and establishing the influence of FTT gist representations on FYFT regional university students’ pre-commencement expectation development to help address educational inequality. These findings confirm the powerful influence university marketing communications have on underrepresented groups.
      Citation: Australasian Marketing Journal
      PubDate: 2023-12-30T04:55:48Z
      DOI: 10.1177/14413582231217290
       
  • Simplifying Sentiment Analysis on Social Media: A Step-by-Step Approach

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      Authors: Xuan Truong Du Chau, Thanh Toan Nguyen, Jun Jo, Sara Quach, Liem Viet Ngo, Hien Pham, Park Thaichon
      Abstract: Australasian Marketing Journal, Ahead of Print.
      This tutorial presents a systematic guide to performing sentiment analysis on social media data, designed to be accessible to researchers and marketers with varying levels of data science expertise. We prioritise open science by providing comprehensive resources, including self-collected data, source code and guidelines, facilitating result reproduction. For marketing and business researchers without programming experience, this tutorial offers a robust resource for conducting sentiment analysis. Experienced data scientists can use it as a reference for evaluating cutting-edge approaches and streamlining the sentiment analysis process. Our work stands out in its unique perspective on the challenges and opportunities of sentiment analysis within the social media data domain. We delve into the potential of sentiment analysis for social media marketing, offering practical guidance and best practices for enhancing brand reputation and customer engagement. Notably, this tutorial advances beyond previous studies by comprehensively comparing a wide range of sentiment analysis methods, including state-of-the-art transfer learning approaches, filling a critical gap in the existing literature. Our commitment to transparency underscores our contribution, as we provide all necessary resources for result reproducibility. We make our resources available at the following address: https://tinyurl.com/SentimentTutorial.
      Citation: Australasian Marketing Journal
      PubDate: 2023-12-29T08:58:41Z
      DOI: 10.1177/14413582231217126
       
  • Provisioning Systems in Transition: A New Zealand Based Study of
           Co-Existing Logics, Values and Power Over in Emerging DER Systems

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      Authors: Michelle Renton, Valerie Hooper
      Abstract: Australasian Marketing Journal, Ahead of Print.
      Using case-based thematic analysis, this paper explores Layton and Domegan’s description of change and adaptation within provisioning systems. A 2017 consultation project on the use of Distributed Electricity Resources (DER) within New Zealand’s electricity provisioning system is examined. The project sought industry input into the institutional context required for DER to become an aid to electrification pathways and assist the country to reach carbon zero by 2050. Findings highlight tensions arising from multiple co-existing logics, norms, values and power bases within the electricity provisioning system. Findings also suggest that tensions between supply and market actors combine to stall system-wide acceptance of DER, despite all actors acknowledging its future role in creating additional renewable electricity resources. The paper emphasises the necessity of recognising the political dimensions of power in decision making within transitioning provisioning systems.
      Citation: Australasian Marketing Journal
      PubDate: 2023-10-24T07:19:58Z
      DOI: 10.1177/14413582231203712
       
  • Engaging Robo-advisors in Financial Advisory Services: The Role of
           Psychological Comfort and Client Psychological Characteristics

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      Authors: Rawi Roongruangsee, Paul Patterson
      Abstract: Australasian Marketing Journal, Ahead of Print.
      Robo-advisor is an artificial intelligence (AI) driven professional financial service that suggests financial portfolios and offers personalised investment recommendations to clients. Since the services are high in credence properties where financial results only become manifest over time and clients typically have difficulty assessing outcomes even after consumption, client psychological comfort is vital for service adoption. Drawing on the unified theory of acceptance and use of technology (UTAUT), information economic theory and the self-service technology (SST) literature, this study investigates a mediating role of psychological comfort, antecedents of psychological comfort and possible boundary conditions. Thailand (an emerging economy with sophisticated financial systems) was selected as our research context. Data were collected through a mixed method approach involving in-depth interviews with investors followed by a structured survey administered to 548 current and potential investors. The findings revealed clients’ key psychological characteristics (performance expectations, suspicion of human financial advisors) and boundary conditions that drive psychological comfort. Performance expectations and suspicion of human advisors are associated with psychological comfort, which subsequently fosters intentions to use and percentage of investment through robo-advisors. Client confidence in ability to search for financial information and need for human interaction have small but distinct moderating effects. This study extends the SST adoption and AI-enabled professional service literature. It reveals psychological comfort as a key mediator between client psychological characteristics and robo-advisors usage.
      Citation: Australasian Marketing Journal
      PubDate: 2023-08-31T05:02:58Z
      DOI: 10.1177/14413582231195990
       
  • Why do Consumers Forgive Online Travel Agencies' A Multi-study
           Approach

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      Authors: Aman Kumar, Amit Shankar
      Abstract: Australasian Marketing Journal, Ahead of Print.
      This paper investigates how consumers respond to online recovery strategies in response to a service failure in the online travel agencies (OTA) context. The study also examines the role of justice and forgiveness in the online service recovery process. Firstly, a qualitative study was employed to explore the predominant strategies exercised by the service providers. Further, we collect the data from a survey (n = 335) using an online questionnaire about service failure in the OTA context to examine the proposed relationship based on Stimulus–Organism–Response (S-O-R) framework and Justice theory. The data was analysed using CB-SEM and fsQCA. Results show that response speed, explanation, courtesy and problem-solving are crucial online recovery strategies. Results also highlighted that consumers’ perceived justice and forgiveness play a crucial role in the online recovery process. The fsQCA results showed that five solutions (i.e. various combinations of causal antecedents) could facilitate the formation of repatronage intention. Our study enriches service failure literature. Our findings may help online travel agents design suitable strategies to reduce the negative effect of service failure on their customers.
      Citation: Australasian Marketing Journal
      PubDate: 2023-08-19T06:12:28Z
      DOI: 10.1177/14413582231194071
       
  • Digital Inclusion in Later Life: Older Adults’ Socialisation Processes
           in Learning and Using Technology

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      Authors: Torgeir Aleti, Bernardo Figueiredo, Diane M. Martin, Mike Reid
      Abstract: Australasian Marketing Journal, Ahead of Print.
      This paper examines the influence of socialisation agents in shaping digital competence in older adults (aged 65+ years). Data was collected from the University of the Third Age (U3A) Network Victoria, a volunteer organisation that provides courses and programs for the retired and semi-retired community. We used a two-stage approach; focus groups as a sensitising tool, followed by 21 in-depth interviews. The research identifies three distinct consumer socialisation processes: reciprocity, self-socialisation and outsourcing, and details the central socialisation agents influencing these processes and how these processes influence learners to reach different socialisation outcomes. Overall, this study sheds light on the complex socialisation processes that influence how older adults become digitally competent and the barriers they face in this process, illuminating the need to address negative attitudes, improve access to devices and support older adults in maintaining their independence.
      Citation: Australasian Marketing Journal
      PubDate: 2023-07-22T11:28:54Z
      DOI: 10.1177/14413582231187652
       
  • Developing a Framework of Sustainable Consumption in Retailing Contexts

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      Authors: Victor Saha, Charles Jebarajakirthy, Naman Sreen, Praveen Goyal, Venkatesh Mani, Sameer Deshpande
      Abstract: Australasian Marketing Journal, Ahead of Print.
      Over the years, the retail sector has been showing increasing interest in inculcating sustainable consumption practices and behaviors among their consumers. This study, accordingly, explores how retailers can contribute to addressing consumers’ various psychological dispositions to co-create sustainable consumption in the retail context. In that regard, the MAPED framework has been developed corresponding to White et al.’s SHIFT framework for exploring the process and mechanism of co-creating sustainable consumption in the retail sector. This comprehensive conceptual framework has been developed using a methodological approach of critical review and analysis of the extant academic literature on value co-creation and sustainable consumption. Accordingly, this study attempts to contribute to both sustainable consumption and value co-creation literature.
      Citation: Australasian Marketing Journal
      PubDate: 2023-07-20T12:03:24Z
      DOI: 10.1177/14413582231185361
       
  • Is Australia Ready for Autonomous Vehicles' Examining the Factors
           Influencing AV Adoption through Expert Interviews

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      Authors: Wesley Lim, Sean Lee, Billy Sung, Sophie Cronin
      Abstract: Australasian Marketing Journal, Ahead of Print.
      As Autonomous Vehicles (AVs) on public roads today becomes an increasingly realistic possibility, there is growing need to better understand the factors that will facilitate their successful introduction. This study focuses specifically on Australia and investigates various micro and macro environmental factors that may either hinder or support their adoption in the country. The study comprised 18 in-depth interviews with experts from both the public and private sectors who possess direct experience working with AVs. These experts provided valuable insights into several areas, including the legislation and regulations governing AV use, the technical and infrastructure requirements necessary for safe operation on public roads, and the importance of public sentiment in driving AV adoption and introduction. Based on the study’s findings, an integrated framework has been developed to identify and classify the key factors related to AV adoption, as well as their interrelatedness with each other. This framework seeks to guide the development of national strategies to accommodate the necessary political, legal, and social adjustments required for the successful implementation of AVs.
      Citation: Australasian Marketing Journal
      PubDate: 2023-06-07T08:33:29Z
      DOI: 10.1177/14413582231175152
       
  • Exploring the Role of Omnichannel Retailing Technologies: Future Research
           Directions

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      Authors: Park Thaichon, Sara Quach, Mojtaba Barari, Mai Nguyen
      Abstract: Australasian Marketing Journal, Ahead of Print.
      Technological advances allow the development of an omnichannel strategy to create a seamless experience for customers. This study has adopted a systematic literature review approach to examine, synthesise and extend a body of literature in the area of omnichannel retailing and the role of technology, taking into account both retailers’ and customers’ perspectives. We review 499 research papers to highlight the evolution of omnichannel research with a special focus on technology usage. After extracting the key theoretical foundations underpinning technology-empowered omnichannel retailing, we synthesise the empirical findings and identify emerging topics from the customer perspective including customer value, customer experience, showrooming and web rooming and customer privacy concerns as well as the key themes from the retailer perspective consisting of channel integration, personalisation and resource challenges. Based on the knowledge from the theoretical and empirical insights, we develop three important future research areas to inspire further studies in this domain.
      Citation: Australasian Marketing Journal
      PubDate: 2023-04-27T05:41:56Z
      DOI: 10.1177/14413582231167664
       
  • Share or Not Share Knowledge: Posters Versus Lurkers in Organisational
           Online Knowledge Sharing and Internal Marketing

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      Authors: Mai Nguyen, Marie-Louise Fry, Denni Arli
      Abstract: Australasian Marketing Journal, Ahead of Print.
      Employees should be treated as internal customers to motivate and engage in online knowledge sharing, which is the backbone of organisational competitiveness. Online knowledge sharing helps organisations survive fierce competition for the capability of facilitating the transfer of individual knowledge to organisational capital and decreasing redundant learning time. However, the majority of online participants, known as lurkers, just read the knowledge shared without contributing themselves. Based on Social Exchange Theory, this study focused on the determinants of lurkers and posters, especially in the organisational context. This study collected 792 responses from employees in Vietnamese organisations. Results show that knowledge self-efficacy and perceived ease of use are two strong determinants of knowledge sharing reciprocity and job performance. Additionally, knowledge sharing reciprocity is the critical determinant of posters’ and lurkers’ job performance. Knowledge sharing reciprocity mediates the impact of knowledge self-efficacy, perceived ease of use and organisational rewards on job performance for both poster and lurker groups.
      Citation: Australasian Marketing Journal
      PubDate: 2023-04-21T07:15:00Z
      DOI: 10.1177/14413582231167035
       
  • Chinese Wine Consumers’ Product Evaluation: Effects of Product
           Involvement, Ethnocentrism, Product Experience and Antecedents

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      Authors: Johan Bruwer, Justin Cohen, Carl Driesener, Armando Corsi, Richard Lee, Ava Huang, Larry Lockshin
      Abstract: Australasian Marketing Journal, Ahead of Print.
      This research provides nuanced insights from a consumer-centric behavioural psychology perspective, by developing a theoretically grounded motivational process model of product evaluation, viewed through a country-of-origin (COO) lens, incorporating the focal constructs of product involvement, product knowledge, consumer ethnocentrism (CET) and antecedents related to wine buying in China. An online survey of 934 consumers across China in a range of 12 tier-1 and tier-2 cities investigates the effects of several independent variables on COO product category evaluation. The findings provide valuable contrasting insights between evaluations of products originating from developed economies (France and Australia) and a transitional economy (China), the home country. We validate a 10-item version of the CETSCALE and apply multiple linear regression (MLR) modelling to test the hypothesised relationships. We further contribute by examining both main and interaction effects of the empirically enhanced model. We conclude that CET, product involvement, product purchase experience and, travel exposure significantly impact COO product evaluations, through actual product purchase experience, while product purchase frequency does not. CET also has a significant mediating effect on product evaluation through both involvement and actual product purchasing experience. Gender has direct effects on CET and product evaluation, as does household income on product evaluation.
      Citation: Australasian Marketing Journal
      PubDate: 2023-04-11T05:15:54Z
      DOI: 10.1177/14413582231166066
       
  • Performance Effects of Internal Market Orientation and Pricing Capability:
           The Moderating Role of Firm Innovativeness

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      Authors: Piyush Ranjan, Jogendra Kumar Nayak
      Abstract: Australasian Marketing Journal, Ahead of Print.
      This research intends to develop a conceptual framework for examining the distinct effects of internal market orientation and pricing capability on three categories of performance outcomes: customer performance, market performance, and financial performance. This study also explores the moderating influence of firm innovativeness on the relationship between internal market orientation and pricing capability. The partial least square structural equation modeling technique was applied to a cross-industry sample of 194 small and medium-sized enterprises in India. The findings indicate that internal market orientation contributes significantly to the development of pricing capability, which has positive effects on customer performance, market performance, and financial performance. Similarly, firm innovativeness positively moderates the relationship between internal market orientation and pricing capability. More interestingly, internal market orientation and pricing capability have substantial and differential effects on customer performance, market performance, and financial performance. Overall, these findings have substantial implications for theory and practice.
      Citation: Australasian Marketing Journal
      PubDate: 2023-02-24T06:30:14Z
      DOI: 10.1177/14413582231155644
       
  • How Micro-Influencers’ Personality Influences the Personality of
           Novice and Established Brands

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      Authors: Sebastian Zwicker, Liudmila Tarabashkina, Michael Proksch, Marco Hardiman
      Abstract: Australasian Marketing Journal, Ahead of Print.
      The proliferation of social media resulted in less control over who shares brand content. While brand content sharing by micro-influencers is sought by many firms, the effects of such an activity on brands’ personality remains unknown. This study combined context effects and schema theories to demonstrate that assimilation occurs for novice brands, while contrast and ceiling effects take place for established brands due to micro-influencer-brand (in)congruence against the existing brand schemas. Currently, managers target consumers under an assumption that a match between a brand and an influencer is beneficial. We demonstrate that such targeting is advantageous only for novice brands. Established brands paired with congruent micro-influencers experienced no boost in brand personality (ceiling) with a boost occurring only when micro-influencers and brands were incongruent (contrast). Our results raise questions about the effectiveness of current branding strategies and caution about novice brands assimilating undesirable personalities.
      Citation: Australasian Marketing Journal
      PubDate: 2023-02-20T05:28:49Z
      DOI: 10.1177/14413582231153191
       
  • Creative Meta-Skills: Construct, Dimensions and Implications for Marketing
           Professionals

    • Free pre-print version: Loading...

      Authors: Kallol Das, Yogesh Mungra, Anupama Ambika, Amandeep Dhir
      Abstract: Australasian Marketing Journal, Ahead of Print.
      Creative skills are often regarded as a vital asset for marketing professionals. Unprecedented technology-driven shifts have further accentuated the need for creativity in marketing. However, scholars and practitioners’ understanding of the capabilities required to acquire creative skills is lacking, which is a matter of concern given the importance of these capabilities and creativity in marketing. Our study thus aims to address the following research questions: (1) What are creative meta-skills (i.e. capabilities required to acquire creative skills)' and (2) How is this construct related to other relevant constructs' In addressing these questions, we define the construct of creative meta-skills, anchored in flow theory and delineate its dimensions – that is, creative growth mindset, diligence and openness to feedback. Further, using the stimulus-organism-response (S-O-R) model, we relate creative meta-skills to creative performance through creative personal identity (CPI) and creative self-efficacy (CSE) and empirically test this relationship via two studies. Theoretically, this paper contributes to the literature on meta-skills and creativity in marketing (CiM) by refining the construct of creative meta-skills and by providing a conceptual framework. This topic will be a valuable addition to the marketing curriculum. Further, firms can use this study’s insights to enhance their marketing professionals’ creativity quotient. The hiring process for creative industries/roles would benefit by considering creative meta-skills, CPI and CSE in the evaluation criteria. The paper ends with a note on its own limitations and directions for future research.
      Citation: Australasian Marketing Journal
      PubDate: 2023-02-18T06:34:05Z
      DOI: 10.1177/14413582231154268
       
 
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  Subjects -> EDUCATION (Total: 2309 journals)
    - ADULT EDUCATION (24 journals)
    - COLLEGE AND ALUMNI (10 journals)
    - E-LEARNING (38 journals)
    - EDUCATION (1959 journals)
    - HIGHER EDUCATION (140 journals)
    - INTERNATIONAL EDUCATION PROGRAMS (4 journals)
    - ONLINE EDUCATION (42 journals)
    - SCHOOL ORGANIZATION (14 journals)
    - SPECIAL EDUCATION AND REHABILITATION (40 journals)
    - TEACHING METHODS AND CURRICULUM (38 journals)

EDUCATION (1959 journals)                  1 2 3 4 5 6 7 8 | Last

Showing 1 - 200 of 857 Journals sorted alphabetically
21. Yüzyılda Eğitim Ve Toplum Eğitim Bilimleri Ve Sosyal Araştırmalar Dergisi     Open Access   (Followers: 3)
21st Century Pedagogy     Open Access   (Followers: 12)
Abdimas Toddopuli : Jurnal Pengabdian Pada Masyarakat     Open Access  
About Campus     Hybrid Journal   (Followers: 8)
Academic Medicine     Hybrid Journal   (Followers: 84)
Academic Psychiatry     Full-text available via subscription   (Followers: 27)
Academy of Educational Leadership Journal     Full-text available via subscription   (Followers: 55)
Academy of Management Learning and Education     Full-text available via subscription   (Followers: 66)
Acción y Reflexión Educativa     Open Access   (Followers: 150)
Accounting & Finance     Hybrid Journal   (Followers: 42)
Accounting Education: An International Journal     Hybrid Journal   (Followers: 16)
Acta Didactica Norge     Open Access   (Followers: 3)
Acta Paedagogica Vilnensia     Open Access  
Acta Scientiarum. Education     Open Access   (Followers: 1)
Action in Teacher Education     Hybrid Journal   (Followers: 86)
Action Learning: Research and Practice     Hybrid Journal   (Followers: 50)
Action Research     Hybrid Journal   (Followers: 50)
Active Learning in Higher Education     Hybrid Journal   (Followers: 248)
Actualidades Pedagógicas     Open Access  
Adelphi series     Hybrid Journal   (Followers: 13)
Administration & Society     Hybrid Journal   (Followers: 19)
Administrative Science Quarterly     Full-text available via subscription   (Followers: 218)
Adult Education Quarterly     Hybrid Journal   (Followers: 97)
Advanced Education     Open Access   (Followers: 25)
Advances in Health Sciences Education     Hybrid Journal   (Followers: 38)
Advances in High Energy Physics     Open Access   (Followers: 27)
Advances in School Mental Health Promotion     Partially Free   (Followers: 13)
AERA Open     Open Access   (Followers: 12)
Africa Education Review     Hybrid Journal   (Followers: 27)
African Journal of Chemical Education     Open Access   (Followers: 8)
African Journal of Educational Studies in Mathematics and Sciences     Full-text available via subscription   (Followers: 10)
African Journal of Health Professions Education     Open Access   (Followers: 7)
African Journal of Research in Mathematics, Science and Technology Education     Hybrid Journal   (Followers: 14)
African Journal of Teacher Education     Open Access   (Followers: 7)
Agora     Full-text available via subscription   (Followers: 3)
AIDS Education and Prevention     Full-text available via subscription   (Followers: 10)
Ainedidaktiikka     Open Access  
Al-Tanzim : Jurnal Manajemen Pendidikan Islam     Open Access  
Alotrop     Open Access  
Alsic : Apprentissage des Langues et Systèmes d'Information et de Communication     Open Access   (Followers: 13)
Alteridad     Open Access  
Ambiente & Educação : Revista de Educação Ambiental     Open Access  
American Annals of the Deaf     Full-text available via subscription   (Followers: 17)
American Educational Research Journal     Hybrid Journal   (Followers: 207)
American Journal of Business Education     Open Access   (Followers: 17)
American Journal of Distance Education     Hybrid Journal   (Followers: 32)
American Journal of Education     Full-text available via subscription   (Followers: 306)
American Journal of Health Education     Hybrid Journal   (Followers: 37)
American String Teacher     Full-text available via subscription   (Followers: 3)
Annali dell'Universita di Ferrara     Hybrid Journal  
Annals of Dyslexia     Hybrid Journal   (Followers: 10)
Annals of Modern Education     Full-text available via subscription   (Followers: 5)
Antistasis : An Open Educational Journal     Open Access   (Followers: 1)
Apertura. Revista de innovación educativa‏     Open Access   (Followers: 1)
Ápice : Revista de Educación Científica     Open Access  
Applied Environmental Education & Communication     Hybrid Journal   (Followers: 18)
Applied Measurement in Education     Hybrid Journal   (Followers: 12)
Arabia     Open Access   (Followers: 1)
Art Education     Hybrid Journal   (Followers: 5)
Arts and Humanities in Higher Education     Hybrid Journal   (Followers: 38)
Arts Education Policy Review     Hybrid Journal   (Followers: 4)
ASHE Higher Education Reports     Hybrid Journal   (Followers: 23)
Asia Pacific Education Review     Hybrid Journal   (Followers: 14)
Asia Pacific Journal of Education     Hybrid Journal   (Followers: 25)
Asia-Pacific Education Researcher     Hybrid Journal   (Followers: 18)
Asia-Pacific Journal of Teacher Education     Hybrid Journal   (Followers: 30)
Asian Association of Open Universities Journal     Open Access   (Followers: 2)
Asian Education and Development Studies     Hybrid Journal   (Followers: 5)
Asian Journal of Education and Social Studies     Open Access   (Followers: 2)
Asian Journal of English Language Teaching     Full-text available via subscription   (Followers: 16)
Asian Journal of Legal Education     Full-text available via subscription   (Followers: 3)
Asian-Pacific Journal of Second and Foreign Language Education     Open Access   (Followers: 8)
ASp     Open Access  
Assessing Writing     Hybrid Journal   (Followers: 19)
Assessment & Evaluation in Higher Education     Hybrid Journal   (Followers: 201)
Assessment for Effective Intervention     Hybrid Journal   (Followers: 14)
Assessment in Education: Principles, Policy & Practice     Hybrid Journal   (Followers: 50)
Assessment Update     Hybrid Journal   (Followers: 5)
AStA Wirtschafts- und Sozialstatistisches Archiv     Hybrid Journal   (Followers: 3)
At-Taqaddum     Open Access  
At-Turats     Open Access  
ATENA Didaktik     Open Access  
Athenea Digital     Open Access  
ATIKAN : Jurnal Kajian Pendidikan (Journal of Educational Studies)     Open Access  
Aula Abierta     Open Access  
Aula de Encuentro     Open Access  
Australasian Journal of Educational Technology     Open Access   (Followers: 19)
Australasian Journal of Engineering Education     Hybrid Journal   (Followers: 3)
Australasian Journal of Gifted Education     Full-text available via subscription   (Followers: 5)
Australasian Marketing Journal (AMJ)     Hybrid Journal   (Followers: 4)
Australian Art Education     Full-text available via subscription   (Followers: 7)
Australian Educational Researcher     Hybrid Journal   (Followers: 30)
Australian Journal of Adult Learning     Full-text available via subscription   (Followers: 16)
Australian Journal of Career Development     Hybrid Journal   (Followers: 8)
Australian Journal of Dyslexia and Other Learning Difficulties     Full-text available via subscription   (Followers: 11)
Australian Journal of Education     Hybrid Journal   (Followers: 55)
Australian Journal of Environmental Education     Full-text available via subscription   (Followers: 11)
Australian Journal of Indigenous Education, The     Full-text available via subscription   (Followers: 15)
Australian Journal of Learning Difficulties     Hybrid Journal   (Followers: 13)
Australian Journal of Music Education     Full-text available via subscription   (Followers: 9)
Australian Journal of Public Administration     Hybrid Journal   (Followers: 224)
Australian Journal of Teacher Education     Open Access   (Followers: 36)
Australian Mathematics Teacher, The     Full-text available via subscription   (Followers: 7)
Australian Primary Mathematics Classroom     Full-text available via subscription   (Followers: 5)
Australian Screen Education     Full-text available via subscription   (Followers: 2)
Australian TAFE Teacher     Full-text available via subscription   (Followers: 5)
Australian Universities' Review, The     Full-text available via subscription   (Followers: 4)
Autism     Hybrid Journal   (Followers: 241)
Avaliação : Revista da Avaliação da Educação Superior (Campinas)     Open Access  
Azalea: Journal of Korean Literature & Culture     Full-text available via subscription   (Followers: 3)
Basastra : Jurnal Bahasa, Sastra, dan Pengajarannya     Open Access  
Becoming : Journal of the Georgia Middle School Association     Open Access   (Followers: 1)
Behavioural Sciences Undergraduate Journal     Open Access   (Followers: 3)
BELIA : Early Childhood Education Papers     Open Access   (Followers: 10)
Berkeley Review of Education     Open Access   (Followers: 11)
Beyond Behavior     Hybrid Journal   (Followers: 4)
BIODIK : Jurnal Ilmiah Pendidikan Biologi     Open Access  
Biomedical Engineering Education     Hybrid Journal   (Followers: 5)
BISE : Jurnal Pendidikan Bisnis dan Ekonomi     Open Access  
Biuletyn Historii Wychowania     Open Access  
BMC Journal of Scientific Research     Open Access   (Followers: 4)
BMC Medical Education     Open Access   (Followers: 52)
Boletim Cearense de Educação e História da Matemática     Open Access  
Boletim Técnico do Senac     Open Access  
British (Jurnal Bahasa dan Sastra Inggris)     Open Access  
British Educational Research Journal     Hybrid Journal   (Followers: 244)
British Journal of Educational Studies     Hybrid Journal   (Followers: 177)
British Journal of Educational Technology     Hybrid Journal   (Followers: 106)
British Journal of Music Education     Hybrid Journal   (Followers: 21)
British Journal of Religious Education     Hybrid Journal   (Followers: 9)
British Journal of Sociology of Education     Hybrid Journal   (Followers: 71)
British Journal of Special Education     Hybrid Journal   (Followers: 54)
British Journal of Visual Impairment     Hybrid Journal   (Followers: 12)
Brookings Trade Forum     Full-text available via subscription   (Followers: 4)
Bulletin De L' Association Thaïlandaise Des Professeurs de Français     Open Access  
Caderno de Educação     Open Access  
Caderno Intersaberes     Open Access  
Cahiers de la recherche sur l'éducation et les savoirs     Open Access   (Followers: 3)
Cakrawala Pendidikan     Open Access   (Followers: 1)
Calidad en la educación     Open Access   (Followers: 1)
Cambridge Journal of Education     Hybrid Journal   (Followers: 80)
Campbell Systematic Reviews     Open Access   (Followers: 7)
Campus Legal Advisor     Hybrid Journal   (Followers: 2)
Campus Security Report     Hybrid Journal   (Followers: 1)
Canadian and International Education     Open Access   (Followers: 9)
Canadian Journal of Educational and Social Studies     Open Access   (Followers: 4)
Canadian Journal of Learning and Technology / La revue canadienne de l’apprentissage et de la technologie     Open Access   (Followers: 13)
Canadian Journal of School Psychology     Hybrid Journal   (Followers: 13)
Canadian Journal of Science, Mathematics and Technology Education     Hybrid Journal   (Followers: 20)
Canadian Review of Art Education     Open Access   (Followers: 4)
Caradde : Jurnal Pengabdian Kepada Masyarakat     Open Access  
Career Development and Transition for Exceptional Individuals     Hybrid Journal   (Followers: 11)
Catalejos. Revista sobre lectura, formación de lectores y literatura para niños     Open Access  
Cerdas Sifa Pendidikan : Sport Education     Open Access  
Change: The Magazine of Higher Learning     Hybrid Journal   (Followers: 15)
Changing English: Studies in Culture and Education     Hybrid Journal   (Followers: 6)
Chemistry Education Research and Practice     Free   (Followers: 8)
Chemistry in Education     Open Access   (Followers: 6)
Chi'e : Journal of Japanese Learning and Teaching     Open Access   (Followers: 2)
Child Language Teaching and Therapy     Hybrid Journal   (Followers: 32)
Child Psychiatry & Human Development     Hybrid Journal   (Followers: 13)
Childhood Education     Hybrid Journal   (Followers: 20)
Childhood Vulnerability Journal     Hybrid Journal   (Followers: 4)
Children & Young People Now     Full-text available via subscription   (Followers: 4)
Children's Literature in Education     Hybrid Journal   (Followers: 10)
Chinese Education & Society     Full-text available via subscription   (Followers: 5)
Chinese Journal of Social Science and Management     Open Access  
Chophayom Journal     Open Access  
Christian Education Journal : Research on Educational Ministry     Hybrid Journal   (Followers: 4)
Christian Higher Education     Hybrid Journal   (Followers: 3)
Ciencias Sociales y Educación     Open Access   (Followers: 1)
Citizenship Education Research Journal (CERJ)     Open Access   (Followers: 3)
Citizenship, Social and Economics Education     Full-text available via subscription   (Followers: 7)
Classroom Discourse     Hybrid Journal   (Followers: 13)
Clinical Child and Family Psychology Review     Hybrid Journal   (Followers: 9)
Clío & Asociados : La Historia Enseñada     Open Access  
CME     Hybrid Journal   (Followers: 1)
CMU Journal of Education     Open Access   (Followers: 1)
Coaching: An International Journal of Theory, Research and Practice     Hybrid Journal   (Followers: 10)
CODEE Journal     Open Access  
Cogent Education     Open Access   (Followers: 2)
Cokroaminoto Journal of Primary Education     Open Access  
Collected Essays on Learning and Teaching     Open Access  
College Athletics and The Law     Hybrid Journal   (Followers: 1)
College Of Basic Education Researches Journal     Open Access  
College Teaching     Hybrid Journal   (Followers: 13)
Colóquio Internacional de Educação e Seminário de Estratégias e Ações Multidisciplinares     Open Access  
Communication Disorders Quarterly     Hybrid Journal   (Followers: 17)
Communication Education     Hybrid Journal   (Followers: 19)
Communication Methods and Measures     Hybrid Journal   (Followers: 13)
Community College Journal of Research and Practice     Hybrid Journal   (Followers: 7)
Community College Review     Hybrid Journal   (Followers: 7)
Community Development     Hybrid Journal   (Followers: 21)
Comparative Education     Hybrid Journal   (Followers: 36)
Comparative Education Review     Full-text available via subscription   (Followers: 45)
Compare : A journal of comparative education     Hybrid Journal   (Followers: 24)
Compass : Journal of Learning and Teaching     Open Access   (Followers: 7)
Computer Applications in Engineering Education     Hybrid Journal   (Followers: 6)
Computer Science Education     Hybrid Journal   (Followers: 20)
Computers & Education     Hybrid Journal   (Followers: 96)

        1 2 3 4 5 6 7 8 | Last

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School of Mathematical and Computer Sciences
Heriot-Watt University
Edinburgh, EH14 4AS, UK
Email: journaltocs@hw.ac.uk
Tel: +00 44 (0)131 4513762
 


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