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- Communication and politics in the age of artificial intelligence: an
overview of deepfakes and their implications Authors: Daniele Battista Pages: 7 - 24 Abstract: The current technological landscape has been profoundly shaped by rapid and significant advances in artificial intelligence (AI), sparking extraordinary interest in academia and beyond. Considered an unprecedented revolutionary technology, it has captured the attention of researchers, scholars, and professionals from various disciplines as it offers transformative prospects in a wide range of fields. This technological progress has sparked a broad debate on its social, ethical, and economic impacts, raising important questions that require in-depth and multidisciplinary investigations. AI thus emerges as an ever-evolving discipline with significant implications for the future of human progress. Besides being seen as an opportunity to pursue common societal goals, many observers have recognized the potential risks associated with such developments. Its integration into the political context also presents a promising opportunity to enhance the efficiency of political decisions however, its adoption raises significant challenges that require careful evaluation. The aim of this research is to explore in detail the relationship between AI and political communication, focusing on the analysis of AI's usage in this context while highlighting the phenomenon of deepfakes, which jeopardize democratic stability and security in many cases. The importance of this research contribution lies in the context where AI is assuming an increasingly prominent role in daily dynamics, making it essential to fully understand the implications and potential consequences of AI application in the political field. Furthermore, it is crucial to assess whether such initiatives can genuinely be considered democratic or if they could represent a dangerous trend towards the use of manipulative algorithms. PubDate: 2024-06-30 DOI: 10.14746/sr.2024.8.2.01 Issue No: Vol. 8, No. 2 (2024)
- Different countries, but the same' The polarisation of communication on
migratory flows in Columbia and Italy Authors: Francesca Cubeddu, Lucia Picarella Pages: 25 - 44 Abstract: The overall objective of the article is to demonstrate how the polarisation of communication observed in today’s fragmented society on certain issues is not due to the similarity of the sociocultural and historical contexts of different countries but rather to the social problem being communicated. To do so, the subject of this article is communication referring to migration flows—a universal phenomenon and hot topic in international public debate—that generates, more often than not, polarisation oriented toward hostility toward migrants. To achieve this objective, with the support of the analysis of multiple cases of media communication (analysis of language and forms of communication), we will observe what happens in two countries (Italy and Colombia) is entirely different. Despite its limitations due to the impossibility of generalising the findings to all social phenomena, the article highlights how the two diametrically different countries can polarise communication towards migrants with similar hate speech within social networks and digital platforms. This leads to the specific objective: to open a critical debate around the dynamics that polarise communication, mainly if it takes on negative valences. PubDate: 2024-06-30 DOI: 10.14746/sr.2024.8.2.02 Issue No: Vol. 8, No. 2 (2024)
- Businessman ethos and image: review and comparison of research from
Portugal and Poland Authors: Olgierd Swiatkiewicz Pages: 45 - 70 Abstract: The article examines research on the ethos and image of the businessman in Portugal and Poland, using a comparative and diachronic analysis, resorting to secondary sources and critical analysis of the literature. The purpose of the research determined the descriptive character of the work. After defining the concept of ethos, its functions, and models, the article briefly describes the milestones in the contemporary history of both countries, characterizes the national/organizational cultures and presents the image and ethos of the businessman in each country. In conclusion, attention was drawn to the common and differentiating elements of the ethos and image of the businessman in both countries. PubDate: 2024-06-30 DOI: 10.14746/sr.2024.8.2.03 Issue No: Vol. 8, No. 2 (2024)
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