Authors:Jingkun ZHAO Pages: 1 - 8 Abstract: With the progress of the times and the prosperity of society, advertising waves seem to spread to every part of our social life. Wherever you go, you have been surrounded by advertising. Nowadays, in this information society, advertising have evolved into a medium of transmission, and they exert a large and indispensable influence on the people’s life. The ultimate purpose of advertising is to initially create an impressive image in the consumers and then to persuade them to make a purchase of the goods advertised. From the above consideration, it is of great value to give a detailed analysis of the advertising. Any advertising relies on the transmission of language and therefore its analysis focuses on the advertising language. Lots of linguists have conducted numerous research on the advertising language, its structure and also the relationships between advertising and culture. This paper tried to deal with the issue from the angle of Memetics with the intention that it could offer a novel perspective to study advertising language. PubDate: 2022-03-26 DOI: 10.3968/12473 Issue No:Vol. 18, No. 1 (2022)
Authors:Jing SUN, Ziyi WANG, Bingxin ZHOU Pages: 9 - 12 Abstract: In the middle and late 19th century, East Asian countries gradually embarked on the road of modernization after the hit of the West. China, Japan and Choson Dynasty, as representatives among those countries, had adopted corresponding reform measures. Among them, the Chinese Westernization Movement and the Japanese Meiji Restoration have been much examined in terms of historical facts, but the analysis of Eo Yun-jung reform of Choson Dynasty and the comparison of the reforms of China, Japan and Choson Dynasty in the late 19th century is slightly insufficient. Thus this paper attempts to make a preliminary interpretation of the academic significance and contemporary value of those reforms through the review of academic history and the theoretical discussions, looking forward to arousing more attention and leading more profound researches on this topic. PubDate: 2022-03-26 DOI: 10.3968/12479 Issue No:Vol. 18, No. 1 (2022)
Authors:Chunmiao LI Pages: 13 - 17 Abstract: Open universities belong to a new kind of colleges and universities dedicated to lifelong education. Teachers’ professional development not only plays a vital role in high-quality development of open universities, but also inevitably has special logics different from other ordinary colleges and universities. Extensive application of artificial intelligence (AI) in the field of higher education provides a brand-new perspective and mindset for revealing such special logics. It is necessary to take into account the status quo of teachers’ professional development in open universities, focus on in-depth integration of AI and education, and come up with scientific paths for practice in teachers’ professional development in open universities. PubDate: 2022-03-26 DOI: 10.3968/12434 Issue No:Vol. 18, No. 1 (2022)
Authors:Timothy A. Ogunleye, Kehinde K. Adesanya, Oluwatosin J. Akinsola, Godwill I. Wilcox Pages: 18 - 31 Abstract: This paper examines four different methods of computing partial correlation coefficients. These include conventional method, variance-covariance matrix approach, regression residual’s approach, and OLS method. Each of these is fully illustrated with practical examples as well as R syntax. Applicability of each of the methods is discussed in our illustrations. Strength and weakness of each method are extensively detailed. It’s, however, discovered that none of the basic assumptions of partial correlation: linearity, normality, and non-existence of outliers is violated after performing statistical checks on the datasets used. The study, therefore, recommends the best method(s) of computing partial correlation coefficients when at least one variable is held constant, thereby adding more invaluable knowledge to the existing literatures. Finally, the study further recommends the best method in each scenario with illustrative examples as evidences. PubDate: 2022-03-26 DOI: 10.3968/12498 Issue No:Vol. 18, No. 1 (2022)
Authors:Hongxia ZHANG Pages: 32 - 37 Abstract: This study was conducted with 51 normal university students in a third-year class of an English major at a university. A combination of quantitative and qualitative analysis was used, and questionnaires and interviews were adopted as research tools. The questionnaire survey was applied to measure the teaching efficacy of the students before and after the internship as a volunteer teacher. Six normal university students majoring in English from the object of study were selected for interviews and recordings, and two interviews were conducted before and after the internship to dig deeper into imperceptible changes in the subjective emotions of those students before and after their internships. After the questionnaires and interviews were completed at each stage, SPSS 26.0 was used to analyse the stage data and overall data from the questionnaires, and content analysis was carried out on the interview data. The aim of this paper is to explore the impact of educational internships on normal university students’ sense of teaching efficacy, identify the influencing factors, propose strategies to enhance the sense of teaching efficacy of normal university students majoring in English, and provide guiding suggestions for the pre-service cultivation of normal university students, the construction of courses for those students, and the improvement of the level of cooperation with internship bases. PubDate: 2022-03-26 DOI: 10.3968/12476 Issue No:Vol. 18, No. 1 (2022)
Authors:Hong XIAO Pages: 38 - 41 Abstract: Religious lifestyle is the lifestyle of religious believers who restrict their behaviors according to the provisions of religious teachings. It can be regarded as a special combination of social groups -- the lifestyle of religious believers. At the same time, it has one side consistent with secular life style. In 1898, the construction of the Middle East Railway opened a huge “social revolution” for Harbin, China, which rapidly rose from a traditional natural village to a modern metropolis in Northeast Asia within a short period of one or two decades. As the city opened its own port for trade, a large number of immigrants from Russia, Japan, the United States, France, Britain, Germany and other countries poured into the city. The Middle East Railway became the carrier of migration of immigrants, and immigrants became the media for the spread of religious beliefs. Foreign religions were brought to Harbin, which formed a special and main content of Harbin life style. PubDate: 2022-03-26 DOI: 10.3968/12499 Issue No:Vol. 18, No. 1 (2022)
Authors:Qifeng LIN, Changbao LI Pages: 42 - 48 Abstract: This paper mainly introduces the theory of functional equivalence and its application in translating culture-loaded words into English in the movie subtitles. It takes the theory of functional equivalence as the guideline, and analyzes the translation of culture-loaded words in Chinese movie Ne Zha. It studies the specific translation strategies of culture-loaded words, and tries to apply the theory of functional equivalence to guide the translation of culture-loaded words. This paper will try to come up with a reference version and some suggestions for translation of culture-loaded words, with the purpose of improving the translation condition of culture-loaded words to promote China’s culture transmission, strengthening China’s cultural soft power and speeding up China’s cultural exchanges with foreign countries. PubDate: 2022-03-26 DOI: 10.3968/12437 Issue No:Vol. 18, No. 1 (2022)
Authors:Hui ZHAN, Changbao LI Pages: 49 - 55 Abstract: Yumi, a representative work of Bi Feiyu, wins Lu Xun Literary Prize and its English Verison Three Sisters, translated by Howard Goldblatt and his wife Sylvia Lin-chun Lin, wins the fourth Man Asian Literary Prize, making this book popular both at home and abroad. Domestic and oversea scholars try to analyze both the original work and its English version. After having a comprehensive research on related studies, we find that there are few previous studies on the translation of Yumi and few theories are applied to their analyses. Although there have been many studies on the translator Goldblatt, many of them focus on Mo Yan’s works, but few on Bi Feiyu’s novels. Therefore, there is much to be explored in this field. This article aims to analyze the translation of Yumi from the perspective of sociology with the help of the theory of Pierre Bourdieu, trying to make clear different factors that play a role in the process of translation of Yumi. Under the framework of Bourdieu’s sociological theory, the analysis is conducted from three aspects: field, capital and habitus, all of which are core ideas of Bourdieu’s sociological theory. PubDate: 2022-03-26 DOI: 10.3968/12442 Issue No:Vol. 18, No. 1 (2022)
Authors:Xiaoting LI, Changbao LI Pages: 56 - 62 Abstract: As a representative of “Avant-garde” novelist, Can Xue is unique in contemporary Chinese literature with her alternative writing style. Most of her works have been translated into English and achieved a quite remarkable literary status in English-speaking countries. Taking Can Xue’s first English translation of Dialogues in Paradise as a case study, this paper analyzes the evaluation and manipulation of five elements (the translation subject, content, channel, audience and effect) in the translation process, and points out that the English translation and communication of Dialogues in Paradise is of significance to the “going out” of Chinese literary works: the translation content that is in line with Western literary aesthetics, by way of co-translation between Chinese and Western translators, is transmitted to the translation audience through western channels, so as to promote the “going out” of the Chinese literature. PubDate: 2022-03-26 DOI: 10.3968/12486 Issue No:Vol. 18, No. 1 (2022)
Authors:Tianyuan XU Pages: 63 - 68 Abstract: Ne Zha: I Am The Destiny is an animated movie with excellent public reputation in china and international market. Setting in traditional Chinese mythology, the leading character, Ne Zha, undergoes a life full of twists and turns. The author analyzes the movie under the guide of the representative of new Freudian, Karen Horney. In the light of Karen Horney’s theory, Ne Zha bears the tendency of neurotic personality from the phenomenon of moving toward people, moving against people and moving away from people. However Ne Zha ultimately achieve self-actualization and transcendence through the appeal of mastery, the appeal of love as well as the appeal of freedom. The movie exerts far-reaching and profound significance to the people in the present world. PubDate: 2022-03-26 DOI: 10.3968/12467 Issue No:Vol. 18, No. 1 (2022)
Authors:Xiaowen XUE Pages: 69 - 72 Abstract: Love in a Fallen City is one of the masterpieces of Eileen Chang, with great artistic value and aesthetic significance. The English version translated by Karen Kingsbury has also been widely accepted by readers in English-speaking countries. The paper attempts to analyze the work under Toury’s translation norm theory, discussing how Karen’s version successfully fulfills the initial norm, preliminary norms and operational norms; thus providing a new perspective to study C-E translation of such literary works as Love in a Fallen City. PubDate: 2022-03-26 DOI: 10.3968/12466 Issue No:Vol. 18, No. 1 (2022)
Authors:Ling GUO, Xiuqin YANG Pages: 73 - 77 Abstract: Many clans have held the tomb ceremony again, there are many reasons, such as the development of society, the enhancement of family consciousness and the prevalence of the spontaneous renewal of genealogy in Lin Shui. This paper will describe the tomb sacrifice activities of qingminghui in Lin Shui by taking the Bao family as an example. To understand the operation mode and differences of qing Ming in different periods, and we can learn the reasons for the rise of qingminghui and its significance to modern society. PubDate: 2022-03-26 DOI: 10.3968/12066 Issue No:Vol. 18, No. 1 (2022)
Authors:Yaqi YANG, Yuchi JIA Pages: 78 - 82 Abstract: This paper aims to figure out the translation methods of the terms used in Diagnosis and Treatment Protocol for COVID-19 (Trial Version 7). By comparing the Chinese and English versions of the officially published article and probing into the translation of some mentioned term names, the translation methods of these terms in Diagnosis and Treatment Protocol for COVID-19 (Trial Version 7) are divided into three types, a) transliteration; b) free translation; c) combination of literal translation and free translation. It could be found that the combined utilization of these three translation methods makes terms more understandable for foreigners who are interested in Traditional Chinese Medicine (TCM), especially during the period of COVID-19 epidemic. The result suggests that more efforts should be put into the field of TCM translation and expanding the international influence of TCM. PubDate: 2022-03-26 DOI: 10.3968/12483 Issue No:Vol. 18, No. 1 (2022)
Authors:CHENGLIN LI, Mohammad Khizal Bin Mohamed Saat Pages: 83 - 91 Abstract: The notion of calligraphy and painting, as an integral aspect of aesthetic education, has significant practical implications for the cultivation of aesthetic education. The purpose of this study is to demonstrate how Chinese institutions of higher learning have reformed the calligraphy and painting theory teaching systems in order to foster the growth of aesthetic education in the modern period. Specifically, aesthetic education is directed by literary and artistic ideas, as well as socialist basic values, with the goal of satisfying people’s aesthetic requirements. The method of examining the development status and existing flaws in calligraphy and painting theory instruction has been investigated in order to determine how to reform aesthetic education instruction in worldwide institutions of higher learning. Diverse teaching objects contribute to the construction of the teaching system by repositioning curriculum objectives, improving instructional content and methods, perfecting evaluation mechanisms, rationally transforming instructional theory, and establishing the public’s cultural self-confidence and consciousness. PubDate: 2022-03-26 DOI: 10.3968/12487 Issue No:Vol. 18, No. 1 (2022)
Authors:Ahodan Stéphane Dagbé Pages: 92 - 100 Abstract: This study with forced marriage, in evangelical communities the objective is to show the modalities of taxation of forced marriage, and the determinants of this practice. The research was carried out in the District of Abidjan with a population of 70 surveys made up of 30 pastors and assimilated and 40 lay christians including 03 couples. This results of this study show the mode of operation of the imposition of forced marriage based on the instrumentalization of dreams and prophecies, and the infaillibility of pastors. Two explanatory variables that are : identity reasons and socio-economic reasons the factual data impose solutions, that is to say equal opportunities between girls and boys in access to education and sensitization of parents on the danger that the marriage forces on the psychological development of those who are victims of it. PubDate: 2022-03-26 DOI: 10.3968/12449 Issue No:Vol. 18, No. 1 (2022)
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