 Subjects -> SOCIOLOGY (Total: 553 journals)
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- Roundtable on Sustainability and Advertising
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Abstract: Defining Sustainability.After the panelists introduce themselves and their backgrounds, they discuss the difficulty in defining sustainability. Melissa Aronczyk points out that the concept of sustainability is ambiguous and contested; therefore her definition of sustainability has a critical overlay to it: "It's a brand of environmentalism that's rooted in voluntary, strategic, and entrepreneurial approaches to environmental problems." She thinks that that definition suggests that there is a lack of formal understanding or rules about what sustainability is. Lara Zwarun sees the ambiguity of the word as a major issue: ... Read More
PubDate: 2023-03-04T00:00:00-05:00
- Advercasting: Young Adult Preferences for Advertising Placement in
Podcasts-
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Abstract: Editors’ note: For a screen and text reader-friendly file describing the tables in this article, please download and consult this accessible PDF document.Podcast listeners are on the rise as are podcast series options. Infinite Dial, a yearly report on digital audio trends, reports that in 2006, 11% of the total US population aged 12 and older had listened to a podcast.1 This increased to 57%, an estimated 162 million people, in 2021. Podcast listeners can choose from among 750,000 shows and more than 30 million episodes.2 One reason for the wide variety of podcast content is due to the lack of broadcasting regulations for podcasters.3 The number of podcast listeners has greatly increased, as compared to when ... Read More
PubDate: 2023-03-04T00:00:00-05:00
- Beyond the Non-Binary: Advertising Confronts Gender Colloquium
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Abstract: The following is Deutsch NY CEO Val DiFebo's plenary address given at the Advertising & Society Colloquium held at the Smithsonian Institution's National Museum of American History on November 18, 2022.1 The Colloquium focused on the theme "Advertising Confronts Gender," and DiFebo's talk provides an industry perspective on gender in advertising. It was presented after two other plenaries—one by Cornell University communications professor Brooke Erin Duffy on women as influencers,2 and another by University of Miami strategic communications professor Wan-Hsiu Sunny Tsai providing updates to her article "Assimilating the Queers," which appeared in the journal in 2010.3 Viewers are recommended to watch the plenaries ... Read More
PubDate: 2023-03-04T00:00:00-05:00
- Platforms, Promotional Labor, and the Politics of Influencer
(In)Visibility: Advertising Confronts Gender Colloquium-
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Abstract: The following is Cornell University communications professor Brooke Erin Duffy's plenary address given at the Advertising & Society Colloquium held at the Smithsonian Institution's National Museum of American History on November 18, 2022.1 The Colloquium focused on the theme "Advertising Confronts Gender," and Duffy reveals the precarity of women's labor as influencers in her talk, which was followed by a Q&A session for colloquium participants with Professor Sarah Banet-Weiser of University of Southern California and University of Pennsylvania. The session on gendered labor came before two other plenaries—one by University of Miami strategic communications professor Wan-Hsiu Sunny Tsai providing updates to her ... Read More
PubDate: 2023-03-04T00:00:00-05:00
- Editorial Introduction
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Abstract: Advertising is a pervasive force in our lives and plays a significant role in shaping our perceptions of the world around us. It is an integral part of our culture and society, and it has the power to reflect and impact our values, beliefs, and behaviors. Like other powerful societal institutions, advertising faces longstanding and emerging challenges related to technology, representation, inclusion, and sustainability. This issue of Advertising & Society Quarterly dives deeply into these issues through an eclectic mix of articles and recorded meetings assessing advertising's place in society, culture, history, and the economy.This year's Advertising & Society Colloquium was held in person at the Smithsonian's ... Read More
PubDate: 2023-03-04T00:00:00-05:00
- 2022 Paul Kurnit Award: Dr. Judy Foster Davis
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Abstract: The Paul Kurnit Award recognizes distinguished scholarship in the field of advertising, marketing, and society. The Advertising Educational Foundation created this prize to honor the life and work of Paul Kurnit whose contributions to the AEF are extraordinary. Paul was a lifetime supporter of the Foundation's mission to build bridges between the business world and the academic community of scholars who study and teach about it.In the late 1990s, recognizing the importance of its target audience—college and university students and professors—the AEF Board agreed to allocate funds to build an academic website. The Foundation established an Interactive Committee, and Paul, one of AEF's star speakers on campus, while ... Read More
PubDate: 2023-03-04T00:00:00-05:00
- Teaching Ad Analysis Skills
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Abstract: Introduction and Overview of the Assignment.There are many strategies to teach semiotics and visual analysis in advertising and communications programs. This description of a class assignment from Cynthia Meyers is rich in illustrations and simple to follow. Meyers describes her scholarly background in media studies, history, film editing, and advertising. In teaching undergraduates to analyze visual artifacts, she does not assign often dense theoretical readings related to visual and textual analysis (such as those by Stuart Hall, John Berger, or Edward Said). Rather, she models analysis through activities informed by these readings. Students select ads that they are drawn to—recent ones that are about 15 seconds ... Read More
PubDate: 2023-03-04T00:00:00-05:00
- Author Meets Critics: A History of Advertising: The First 300,000 Years
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Abstract: Introductions and Overview.To explain the impetus for his book, Jef Richards describes how he recognized a lack of familiarity with advertising's past among practitioners (who tend not to look backward) and advertising professors and students (who may focus on areas of research not related to history or cultural issues). His goal was to make particular historic advertising topics accessible, and when possible, illustrated. The illustrations come largely from material he collected and photographed himself, as well as from collaboration with various university archives over the years. Richards believes the book can be a textbook or reference guide, or, as he describes in his introduction, a mobile museum of ... Read More
PubDate: 2023-03-04T00:00:00-05:00
- Combating Adolescent Problematic Internet Use: Market Segmentation and
Communication of Parental Control Software-
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Abstract: Editors’ note: For a screen and text reader-friendly file describing the tables in this article, please download and consult this accessible PDF document.Problematic Internet Use (PIU) and issues attributed to use and misuse of social media platforms such as YouTube, Facebook, TikTok, and Instagram by adolescents have become major concerns of parents worldwide. Many parents and politicians—perhaps rightfully so—worry about the possible deleterious effects unregulated access to social media may have on their children and teens and act to safeguard them from such risks.Recently, an international group of cognitive scientists studying the effects of social media on well-being likened social media—a modern ... Read More
PubDate: 2023-03-04T00:00:00-05:00
- Assimilating the Queers Ten Plus Years Later: Advertising Confronts Gender
Colloquium-
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Abstract: The following is University of Miami strategic communications professor Wan-Hsiu Sunny Tsai's plenary address given at the Advertising & Society Colloquium held at the Smithsonian Institution's National Museum of American History on November 18, 2022.1 The Colloquium focused on the theme "Advertising Confronts Gender," and Tsai's talk provides updates to her 2010 article "Assimilating the Queers: Representations of Lesbians, Gay Men, Bisexual, and Transgender People in Mainstream Advertising," one of the journal's most read articles. This plenary was presented between two other talks—one by Cornell University communications professor Brooke Erin Duffy on women as social media influencers,2 and another by Deutsch NY ... Read More
PubDate: 2023-03-04T00:00:00-05:00
- Advertising, DEIB, and HBCUs: An Interview with Vita Harris
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Abstract: What Brought You to Advertising'Vita Harris credits some of her success from having parents who were educators. After earning a master's degree, she discovered she enjoyed strategy, marketing, and the creative and people-driven side of business. Curiosity drove her to want to understand consumer behavior—why do people do what they do—and feedback from a boss motivated a year-long search for a job in a New York advertising agency while living in Washington DC (having graduated from Howard University). Despite her father's warning about volatility or lack of stability in an agency career, she took a New York agency job and was soon part of a "last in, first out" hiring/firing situation. Jackie Silver was an early ... Read More
PubDate: 2023-03-04T00:00:00-05:00
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