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Abstract: Scholars and marketing professionals have long recognized television as a highly effective medium due to its ability to repeatedly convey advertising messages and reach a large audience. In the field of health communication, television has been a valuable tool for promoting health messages.1 However, this strength can become a liability if used for negative purposes, such as advertising consumer-targeted or direct-to-consumer drugs, pharmaceuticals, and health-related products in untruthful or misleading ways. The primary concern addressed in this article is the issue with such advertisements, stemming from the supposed therapeutic nature of the products they promote. There is a potential for significant risks if ... Read More PubDate: 2024-07-29T00:00:00-05:00
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Abstract: The Paul Kurnit Award recognizes distinguished scholarship in the field of advertising, marketing, and society. The Advertising Educational Foundation (AEF) created this prize to honor the life and work of Paul Kurnit, whose contributions to the AEF are extraordinary. Paul was a lifetime supporter of the Foundation’s mission to build bridges between the business world and the academic community of scholars who study and teach about it.In the late 1990s, recognizing the importance of its target audience—college and university students and professors—the AEF Board agreed to allocate funds to build an academic website. The Foundation established an Interactive Committee, and Paul, one of AEF’s star speakers on campus ... Read More PubDate: 2024-07-29T00:00:00-05:00
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Abstract: With this twenty-fifth anniversary issue, 25.2, I’m delighted to join ASQ as the new lead editor. Ed Timke, who has served as editor, and Emma Hymas, managing editor, will still be involved in shaping content and running the journal. I’m grateful to them both for the collegial welcome and the onboarding they’ve provided. I’m also indebted to AEF leadership and the board for naming me to the position.As I look over the content for this issue, I realize I’m walking in the formidable footsteps of William “Mack” O’Barr, the founder of the journal and its lead editor for more than two decades. As you’ll learn through three interviews with him, Mack was a leading light in creating the field of advertising and society ... Read More PubDate: 2024-07-29T00:00:00-05:00
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Abstract: Introductions and the Calculative Evolution.Several scholars meet with Lee McGuigan to discuss his book Selling the American People: Advertising, Optimization, and the Origins of Adtech.1 The group includes colleagues McGuigan has worked with very closely and others he is meeting for the first time: Kyle Asquith (University of Windsor), Sophie Bishop (University of Leeds), David B. Nieborg (University of Toronto and Institute for Advanced Study in Princeton), Jef I. Richards (Michigan State University), and Marcel Rosa-Salas (New York University), all of whom base their teaching and research on media studies, communication, and advertising.Timke poses a question to McGuigan about the creative revolution in ... Read More PubDate: 2024-07-29T00:00:00-05:00
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Abstract: Building Academic-Industry Bridges.Cynthia Round and William “Mack” O’Barr reflect on their long-standing involvement with the Advertising Educational Foundation (AEF), emphasizing the importance of bridging the gap between the advertising industry and academia. Cynthia highlights her extensive career at Procter & Gamble, Ogilvy, and the United Way, while Mack shares his experiences with advertising research as an anthropologist. Mack recounts his initial misconceptions about advertising, shaped by literature that lacked insight from industry insiders. At the time he began researching advertising, academic books about it were only suppositional and rarely (unless they were memoirs) entered agencies to confirm any ... Read More PubDate: 2024-07-29T00:00:00-05:00
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Abstract: On Language.Shalini Shankar, professor of anthropology and Asian American studies at Northwestern University, launches into the interview choosing a few key words to describe O’Barr’s career as an anthropologist: communication, power, culture, and audiences.1 She notes that he was on the leading edge of anthropological work in conversation analysis, language variation, and ethnologies of speaking. He laughs that as a child growing up in the Deep South, he’d known “the English he used wasn’t English in the standard way.” Thanks to a South American missionary friend of his grandmother, he was tutored in a foreign language early, despite the fact that schools didn’t offer foreign languages until high school. He’d been ... Read More PubDate: 2024-07-29T00:00:00-05:00
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Abstract: The following is University of Oregon advertising professor Deb Morrison’s plenary address given at the Advertising & Society Colloquium held at the Smithsonian Institution’s National Museum of American History on March 1, 2024.1 The Colloquium focused on the theme “The Sustainability Imperative,” and Morrison makes a call for the advertising industry to recognize its power to help solve the environmental emergency. Morrison’s talk followed a keynote from Leah Thompson on intersectional environmentalism and a session discussing the eightieth birthday of Smokey Bear with representatives from the Ad Council, FCB, and the Smithsonian.2It may help to watch or read these materials in the order they were presented: ... Read More PubDate: 2024-07-29T00:00:00-05:00
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Abstract: The following is intersectional environmentalist Leah Thomas’ plenary address given at the Advertising & Society Colloquium held at the Smithsonian Institution’s National Museum of American History on March 1, 2024.1 The Colloquium focused on the theme “The Sustainability Imperative,” and Thomas focuses on how her education and early career brought her into intersectional activism for environmental rights and social justice. This session preceded a plenary from University of Oregon professor Deb Morrison on “Brave Work” —practitioners’ choices around solving the climate crisis —and a session discussing the eightieth birthday of Smokey Bear with representatives from the Ad Council, FCB, and the Smithsonian.2 It may ... Read More PubDate: 2024-07-29T00:00:00-05:00
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Abstract: In this latest issue of Advertising & Society Quarterly, we explore an array of themes that put into focus the critical intersections of advertising, societal norms, and sustainability. The issue examines how advertising influences and is influenced by the pressing issues of our time, from environmental challenges to ethical debates to social justice. By doing so, the journal continues to provide a comprehensive understanding of the advertising industry’s potential to drive societal and cultural change. Continuing ASQ’s legacy of incorporating audiovisual features into its articles, this issue includes engaging videos that bring conversations to life on the evolving role of advertising in addressing ecological ... Read More PubDate: 2024-07-29T00:00:00-05:00
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Abstract: On Choosing Cultural Anthropology.Jacqueline Wachholz prefaces the interview with William M. O’Barr by stating that they’ve known each other for twenty-five years at Duke, and she asks about what sparked his interest in cultural anthropology. As he relates, as a student at Emory University in Atlanta, he was lucky enough to take a class with famous anthropologist Margaret Mead.1 As a child growing up during the beginnings of TV broadcasting, he’d wondered why shows focused on urban and suburban lives and not rural ones, like his own. The courses from Margaret Mead, and their readings, cued him that behind-the-scenes stories were available if he looked for them, and that different cultures fashion their lives in ... Read More PubDate: 2024-07-29T00:00:00-05:00
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Abstract: The following is a panel discussion at the Advertising & Society Colloquium held at the Smithsonian Institution’s National Museum of American History on March 1, 2024.1 The Colloquium focused on the theme “The Sustainability Imperative,” and this session covered the legacy of Smokey Bear, a public service advertising campaign celebrating its eightieth anniversary in 2024. The panel included representatives from the Ad Council, FCB (the Ad Council’s partnering agency from the genesis of Smokey Bear), and the Smithsonian. This session followed a keynote from Leah Thomas on intersectional environmentalism and preceded a talk from professor Deb Morrison on “Brave Work”—practitioners’ choices around solving the climate ... Read More PubDate: 2024-07-29T00:00:00-05:00
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