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Authors:Jacqueline Mayfield, Milton Mayfield Pages: 1055 - 1070 Abstract: International Journal of Business Communication, Volume 60, Issue 4, Page 1055-1070, October 2023.
Citation: International Journal of Business Communication PubDate: 2023-08-21T08:39:09Z DOI: 10.1177/23294884231189909 Issue No:Vol. 60, No. 4 (2023)
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Authors:Jos Hornikx, Anne Janssen, Daniel J. O’Keefe Abstract: International Journal of Business Communication, Ahead of Print. Advertisers sometimes use value appeals that are adapted to their specific cultural audience. After a meta-analysis in 2009 showing cultural value adaptation to be effective, new studies have been published and the advertising landscape has rapidly changed. The current meta-analysis involving about 120 comparisons of adapted versus unadapted value appeals on persuasion and ad liking presents three results. First, cultural value adaptation effects in advertising exist (persuasion: mean r = .049; ad liking: mean r = .055). Second, these adaptation effects have diminished over time (correlations between year of publication and persuasion effects: r = −.152; between year of publication and ad liking: r = −.185). Third, the adaptation effects do not allow for dependable advice for practitioners. We discuss these results in the context of globalization and the standardization-adaptation debate. Citation: International Journal of Business Communication PubDate: 2023-09-16T10:04:05Z DOI: 10.1177/23294884231199088
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Authors:Nicolas Ruytenbeek, Sofie Decock Abstract: International Journal of Business Communication, Ahead of Print. In the current era of digitalization, customers are routinely invited to express their (dis)satisfaction with a product or a service and to provide recommendations for other prospective customers by writing reviews on a variety of online social media platforms. Such forms of electronic word-of-mouth have been found to strongly influence other consumers’ purchase decisions. In the case of negative reviews, the negativity expressed in a particular comment can spread to the whole community, which can damage a company’s reputation and profits. In an attempt to take consumer feedback into account, companies engage in “webcare.” This type of online service encounter has been defined by van Noort and Willemsen as “the act of engaging in online interactions with (complaining) consumers, by actively searching the web to address consumer feedback (e.g., questions, concerns, and complaints).” Following-up on these developments, scholars have started to research the communicative strategies used by companies to address consumer feedback and those used by (dis)satisfied customers to voice their (dis)satisfaction from the perspective of discourse analysis and linguistic pragmatics, paying attention to their linguistic realizations and their interactional dynamics. The aim of this Special Issue is to further expand our knowledge on the discourse-pragmatic strategies used in the interaction of (dis)satisfied customers and companies online, and on how these different strategies influence other prospective customers’ perceptions, ultimately impacting their purchase decisions. In doing so, it positions itself at the crossroads of linguistics, communication, and business studies. Citation: International Journal of Business Communication PubDate: 2023-09-14T07:10:43Z DOI: 10.1177/23294884231199740
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Authors:Marc-Andre Pigeon, Daphne Rixon Abstract: International Journal of Business Communication, Ahead of Print. Identity is at the core of a rich body of business communications research, spanning studies on organizational identity, branding, and corporate social responsibility. This work has, however, neglected the question of corporate identity from the perspective of co-operatives—democratically-controlled businesses owned and controlled by their users—and the existential challenge posed by an operating environment often hostile to the business model. At the same time, the question of identity permeates the scholarly organizational and co-operative literature, shaping studies into co-operative identity crises, isomorphism, and from a transactions-cost economics perspective, the co-operative lifecycle. Bridging these literatures, we develop a first-ever conceptual dictionary of terms that we associate with co-operative and investor-owned firms (IOFs). Using text-as-data techniques, we apply the dictionary to a 15-year sample of credit union (a type of co-operative) and bank (IOFs) annual report texts. The resulting model ranks credit unions and banks on a co-op versus IOF firm scale and identifies credit unions that may be at risk of losing their identity because of their use of IOF language. To validate our results, we employ a variety of strategies, including novel machine learning models. Generally, these strategies support the findings from our dictionary model but also suggest the model may not be picking up on some creeping isomorphic pressures on credit unions to conform to IOF language. We conclude by noting that identity questions have important real-world implications, noting potential legal and public policy implications (e.g., loss of preferential tax measures) and pointing to literature that associates co-operative “identity crises” with business failures and demutualizations which, in turn, can lead to higher consumer prices. Citation: International Journal of Business Communication PubDate: 2023-09-05T06:28:06Z DOI: 10.1177/23294884231196893
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Authors:Justin F. Willett, Danielle LaGree, Haejung Shin, J. Brian Houston, Margaret Duffy Abstract: International Journal of Business Communication, Ahead of Print. Although communication is commonly recognized as an indispensable element of leadership, less is known about how leadership communication interacts with workplace respect to affect employee outcomes. We surveyed 1,512 U.S. working adults to test a model that examines the relationship of leadership communication, two types of workplace respect, and occupational resilience with employee engagement and well-being. We found that leadership communication was not associated with employee engagement and well-being; however, it was positively related to respectful engagement (generalized respect extended to employees because they are part of the organization) and autonomous respect (individualized respect that recognizes specific achievements). Leadership communication was negatively associated with occupational resilience, while employee engagement and well-being were positively associated with occupational resilience, respectful engagement, and autonomous respect. Our findings indicate that leadership communication contributes to a respectful workplace culture that then positively affects employee engagement and well-being. Citation: International Journal of Business Communication PubDate: 2023-08-30T09:08:05Z DOI: 10.1177/23294884231195614
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Authors:Jie Jin, Linjuan Rita Men Abstract: International Journal of Business Communication, Ahead of Print. The study aimed to establish linkages among laissez-faire leadership, perceived organizational justice, employee-organization relationships, and employees’ negative megaphoning behavior. Through an online survey of 397 employees working in large and medium corporations in the United States and the structural equation modeling analysis of the data, this study revealed the following findings. Results showed that laissez-faire leadership and employees’ engagement in negative megaphoning behavior were positively related. There was also a strong and positive association between perceived organizational justice and employee-organization relationships. Employees’ relationships with the organization were negatively related to employees’ engagement in negative megaphoning behavior. Perceived organizational justice was revealed as a mediator in the relationship among laissez-faire leadership, employee-organization relationships, and employees’ engagement in negative megaphoning behavior. These results show how laissez-faire leadership relates to negative outcomes of organizational relationships and reputation, and provide insight into the potential mechanisms at play. Citation: International Journal of Business Communication PubDate: 2023-08-02T12:07:54Z DOI: 10.1177/23294884231190397
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Authors:Yufan Sunny Qin, Marcia W. DiStaso, Alexis Bajalia Fitzsimmons, Eve Heffron Abstract: International Journal of Business Communication, Ahead of Print. Communicating an organizational vision with employees can be critical to help employees internalize the vision, which might in turn increase their willingness to get engaged with the work and subsequently achieve higher goals. The aim of this study is to examine whether and how CEO vision communication could influence employee engagement. This study also proposed employees’ perceptions of work meaningfulness and organizational identification as the potential underlying mechanism that mediates the relationship between CEO vision communication and employee engagement. An online survey was conducted with employees across various industries in the U.S. Citation: International Journal of Business Communication PubDate: 2023-07-27T08:18:38Z DOI: 10.1177/23294884231190387
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Authors:Leah M. Omilion-Hodges, Scott E. Shank Abstract: International Journal of Business Communication, Ahead of Print. Although meta-analyses provide clear evidence of which leader behaviors result in outcomes such as employee performance, commitment, and intent to leave, qualitative approaches are necessary to understand how managers perceive and enact their roles in situ. In this mixed methods study, in-depth interviews with managers are considered in tandem with open-ended responses from managers. By soliciting metaphors from both managers and members, we can better exemplify the interdependent nature of this relationship. Data indicate metaphors describe powerful, empowered, or powerless managers, where these categories are then mapped and put into conversation with classic and contemporary approaches to enacting leadership. Findings help to explain the perceptual gap often reported between leaders and members, and pragmatic findings are offered for employees of all ranks and HR managers. Citation: International Journal of Business Communication PubDate: 2023-07-24T08:09:18Z DOI: 10.1177/23294884231186971
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Authors:Tara Gerstner, Kevin P. Taylor, Leigh Moon, Noelle Butski Abstract: International Journal of Business Communication, Ahead of Print. Crowdfunding has become an attractive option to raise funds in recent years. Several studies have examined language use in crowdfunding campaigns, and a few have attempted to understand entrepreneurs' language use on these platforms precisely. All assume that those categorized as entrepreneurial are inherently different from those categorized as other. We aim to explore that assumption while adding to the growing body of literature on the use of language in crowdfunding. We examine how entrepreneurs use language differently than other creators on crowdfunding platforms and how language relates to successful and unsuccessful campaigns for entrepreneurs and other creators. Findings indicate differences in language usage exist between entrepreneurs and other creators and also between successful and unsuccessful campaigns for both groups. However, more than that information is needed to increase the possibility of funding. While there isn’t a magic formula for success, all crowdfunding campaigns appear to have the best chances by balancing the language they use. Citation: International Journal of Business Communication PubDate: 2023-06-27T01:03:37Z DOI: 10.1177/23294884231183933
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Authors:Jihong Zhou, Peerayuth Charoensukmongkol Abstract: International Journal of Business Communication, Ahead of Print. Despite increasing interest in the role of social media use (SMU) in improving performance, limited studies have examined its impact on sales performance in B2B export sales contexts. And the underlying mechanisms of such effects remain underexplored. Drawing on Media Synchronicity Theory, we propose SMU in sales affects cross-cultural communication performance first, which in turn affects sales performance, and training and experience are appropriation factors of SMU in sales. A questionnaire survey was conducted among 751 B2B export salespeople from mainland China. The results show cross-cultural communication performance fully mediates the effect of SMU in sales on sales performance, and training and experience are antecedents of SMU in sales. The total effect of training on sales performance through SMU in sales and cross-cultural communication performance is stronger than that of experience. Theoretical and practical insights on how to leverage social media to support B2B export sales performance are discussed. Citation: International Journal of Business Communication PubDate: 2023-05-24T10:34:39Z DOI: 10.1177/23294884231176279
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Authors:Anubhuti Saxena, Shalini Srivastava Abstract: International Journal of Business Communication, Ahead of Print. Supervisor phubbing (or phone snubbing) is the phenomenon where a supervisor snubs a subordinate by favoring his/her mobile phone above him/her when they are in a meeting. Subordinates who are phone snubbed by supervisors often feel neglected and turn to their own phones and virtual social circles for acceptance. The study aims to explore the impact of Supervisor Phubbing (SP) on Cyberloafing (CL), taking Workplace Ostracism (WO) as a mediator and Psychological Detachment (PD) as a moderator. Social Exchange Theory (SET) and Expectancy Violations Theory (EVT) are put forward as the underpinning theories to explain the underlying mechanism in the proposed relationships. Utilizing the time lagged method, data was collected from 267 employees working in varied industries in India. Statistical tools such as SPSS 21, AMOS 21, and PROCESS, were utilized to test the hypothesised model. The findings show that SP causes subordinates to feel ostracized which in turn, leads to CL. The study also examined how PD can act as a moderator and create an impeding effect on CL, WO, and PD emerged as significant mediator and moderator respectively. It is pertinent for organizations to understand that unfriendly practices such as SP can lead to organizational repercussions like WO and CL. Discussion on implications followed by limitations and future scope of research is included in the paper. Citation: International Journal of Business Communication PubDate: 2023-05-06T11:23:30Z DOI: 10.1177/23294884231172194
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Authors:Jo-Yun Li, Weiting Tao, Yeunjae Lee Abstract: International Journal of Business Communication, Ahead of Print. Businesses, as one of the largest units in society, are expected to be socially responsible and become vaccine advocate to help with recovery from the COVID-19 pandemic. Building upon this expectation, this study takes an internal communication perspective to explore the role of organizations in motivating employees to stand in solidarity and adopt prosocial behavior (i.e., vaccination against COVID-19 in this study) in the fight against the pandemic. Specifically, we propose a psychological model that pictures how organizational informing and listening can facilitate employee attitude toward vaccination by realizing their collective responsibility to protect others at work via communal relationships with the organizations. The findings of this study contribute to ethical practices of organizational communication by revealing the under-explored role of organizations in addressing vaccine hesitance and resistance during the current pandemic. Citation: International Journal of Business Communication PubDate: 2023-05-06T11:22:01Z DOI: 10.1177/23294884231171773
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Authors:Stephanie Kelly, Cheng Zeng, Michael K. Cundall Abstract: International Journal of Business Communication, Ahead of Print. This study investigated the influence of supervisor communication on subordinates’ articulated dissent behaviors. Through the guidance of construal level theory, it was proposed that supervisor communicative behaviors (solidarity, immediate, and humor) indirectly influenced subordinate articulated dissent through the mediation of subordinates’ burnout and perceived immediacy with their supervisor. The data indicate that supervisor solidarity and immediate behaviors indirectly, positively influence subordinate articulated dissent through the mediation of burnout and perceived immediacy. However, perceived immediacy did not mediate the relationship between supervisor humor and subordinate articulate dissent. Further, supervisor humor increased subordinate burnout, decreasing articulated dissent intentions. Citation: International Journal of Business Communication PubDate: 2023-04-07T12:36:54Z DOI: 10.1177/23294884231166405
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Authors:Hongli Wang, Cuiqi Liang, Yunxia Zhu, Mengnan Zhou Abstract: International Journal of Business Communication, Ahead of Print. This study adopts a cognitive heuristic perspective to examine the role of congruence in communication in influencing customer decision-making in the Airbnb context. It is well accepted that home-feeling is an important guest experience of Airbnb. We particularly examine how potential guests source credible online home-feeling-oriented information to make booking decisions. Existing research on home-feeling and its positive impact focus on a single source of information, either from the host or the guest while overlooking the (in)congruence of information of these sources. The results of polynomial regressions on 2,644 matching data from Airbnb support our view. Our findings show that booking will be higher when guest reviews and host self-descriptions are aligned with a high-level congruence of home-feeling-oriented information. However, when they are not closely aligned, a better outcome of booking is achieved based on a high level of home-feeling-oriented information from guest review than that from host self-descriptions. Citation: International Journal of Business Communication PubDate: 2023-03-07T05:08:58Z DOI: 10.1177/23294884231157561
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Authors:Leonella Gori, Pier Luigi Sacco, Emanuele Teti, Francesca Triveri Abstract: International Journal of Business Communication, Ahead of Print. We analyze Donald J. Trump’s Twitter activity over the last months of the 2016 presidential campaign, his period as President Elect, and his Presidential term until Fall 2019, shortly before the outbreak of the pandemic. Trump weaponized social networks as a communication tool to build influence on the financial market and the public opinion. We relate Trump’s communication on Twitter to the dynamics of the NASDAQ100 trend over the whole period of study as well as two subperiods, pre-presidential versus presidential. We find that Trump’s hyperactivity on Twitter is followed by a negative market trend, and that tweets covering politically, and economically sensitive topics seem to negatively impact the market, except for real economy-related tweets. Some topics positively received by the market in the pre-presidential phase (e.g., China) become anticipators of negative trading days during the presidential one. We also consider the emotional tone of Trump’s tweets and find an unexpected reversal of the communicative valence of the tweets as to their expected impact on the stock market. Positive sentiment tweets seem to be followed by negative market performance and, maybe more surprisingly, vice versa. It seems that, during the period of observation, the market has learnt to interpret the emotional tone of Trump’s tweets as instrumental to Trump’s political strategy. In particular, the market seems to have realized that negative sentiment in Trump’s communication was entirely functional to political consensus building and not meant to convey market-relevant information. This is at odds with the idea that presidential communication should reflect the public interest, and especially so when it has major implications for the economy. Trump’s use of social media during both his presidential campaign and term questions the principle that institutional responsibility in the digital realm implies treating the infosphere as a commons. We discuss the implications for the functioning of the stock market and the emerging public interest ethical issues related to the breakdown of such principle. Citation: International Journal of Business Communication PubDate: 2023-03-07T05:03:59Z DOI: 10.1177/23294884231156903
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Authors:Chuqing Dong, Baobao Song, Yang Cheng, Qi Zheng Abstract: International Journal of Business Communication, Ahead of Print. Considering the globalization of corporate social responsibility (CSR), China has become an important and distinctive market for CSR practice and research. Communication, as a fast-growing subfield of CSR research, has made substantial contributions to the theorization of CSR yet has been dominated by Western contexts. To provide a contextualized view of CSR communication, this study systematically examined the 88 articles of CSR communication research published in peer-reviewed journals with a focus on the Chinese context. Findings revealed the unique characteristics of Chinese CSR and the status of Chinese CSR communication literature in terms of publication trend, authorship/institution, RQ/Hypothesis, research topics, research context, theoretical frameworks, and methodological approaches. In addition, this study identified gaps in the current Chinese CSR communication research. It offered directions for future development regarding strengthening conceptual development, innovating methodological approaches, and expanding research topics and scopes. Citation: International Journal of Business Communication PubDate: 2023-03-03T08:55:15Z DOI: 10.1177/23294884231156508
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Authors:Germán Varas, Omar Sabaj, Clay Spinuzzi, Miguel Fuentes, Valentin Gerard, Paula Cabezas Abstract: International Journal of Business Communication, Ahead of Print. How do start-ups create value through the language of their business pitches' In this article, we investigate that question by identifying the logics of justification they use, traditionally conceptualized as orders of worth. In this study of short written pitches in a 6-month Chilean accelerator program, we describe how we detected logics of justification through pitch language, and we identify (a) co-occurrence patterns among logics of justification, (b) associations between logics of justification and industry sectors, and (c) associations between logics and a firm’s customer segment (B2B, B2C). This study provides unique insights into how start-ups sometimes justify innovations by using specific patterns of language depending on a venture’s features. Citation: International Journal of Business Communication PubDate: 2023-01-12T05:39:14Z DOI: 10.1177/23294884221147020
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