Subjects -> BUSINESS AND ECONOMICS (Total: 3570 journals)
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BUSINESS AND ECONOMICS (1248 journals)            First | 1 2 3 4 5 6 7 | Last

Showing 401 - 600 of 1566 Journals sorted alphabetically
Hak İş Uluslararası Emek ve Toplum Dergisi     Open Access  
Handbook of Environmental Economics     Full-text available via subscription   (Followers: 2)
Harput Araştırmaları Dergisi     Open Access  
Harvard Business Review     Full-text available via subscription   (Followers: 828)
Harvard Deusto Business Research     Open Access   (Followers: 6)
Hatyai Academic Journal     Open Access  
Health Economics, Policy and Law     Hybrid Journal   (Followers: 26)
High Frequency     Hybrid Journal  
Historical Materialism     Hybrid Journal   (Followers: 14)
History of Retailing and Consumption     Hybrid Journal   (Followers: 1)
HMD Praxis der Wirtschaftsinformatik     Hybrid Journal  
HOLISTICA ? Journal of Business and Public Administration     Open Access  
Homo Oeconomicus     Hybrid Journal   (Followers: 1)
Horizontes Empresariales     Open Access  
Human Resource Development Review     Hybrid Journal   (Followers: 27)
Humanistic Management Journal     Hybrid Journal  
Humanities and Social Sciences Communications     Open Access   (Followers: 4)
IBT Journal of Business Studies     Open Access  
iBusiness     Open Access   (Followers: 2)
ICSES Transactions on Image Processing and Pattern Recognition     Full-text available via subscription  
IdeAs. Idées d'Amérique     Open Access  
Identity     Hybrid Journal   (Followers: 9)
Ids Research Reports     Hybrid Journal  
Ids Working Papers     Hybrid Journal  
IEEE Industrial Electronics Magazine     Full-text available via subscription   (Followers: 123)
IIM Kozhikode Society & Management Review     Hybrid Journal   (Followers: 1)
IISE Transactions on Healthcare Systems Engineering     Hybrid Journal   (Followers: 2)
IJIBE (International Journal of Islamic Business Ethics)     Open Access  
IMA Journal of Management Mathematics     Hybrid Journal   (Followers: 1)
Indian Journal of Human Development     Hybrid Journal  
Indikator : Jurnal Ilmiah Manajemen & Bisnis     Open Access  
Indonesian Journal of Sustainability Accounting and Management     Open Access  
Industrial and Commercial Training     Hybrid Journal   (Followers: 2)
Industrial and Corporate Change     Hybrid Journal   (Followers: 12)
Industrial Law Journal     Hybrid Journal   (Followers: 29)
Industrial Relations Journal     Hybrid Journal   (Followers: 25)
Industry and Higher Education     Full-text available via subscription   (Followers: 10)
Industry and Innovation     Hybrid Journal   (Followers: 10)
Information and Organization     Hybrid Journal   (Followers: 31)
Information Economics and Policy     Hybrid Journal   (Followers: 5)
Information Systems Management     Hybrid Journal   (Followers: 10)
Information Systems Management and Innovation     Open Access   (Followers: 2)
Information Technology for Development     Hybrid Journal   (Followers: 10)
Informs Journal on Applied Analytics:     Full-text available via subscription   (Followers: 15)
INMR - Innovation & Management Review     Open Access  
INNOTEC Gestión     Open Access   (Followers: 1)
Innovar     Open Access  
Innovation Policy and the Economy     Full-text available via subscription   (Followers: 7)
Inquietud Empresarial     Open Access  
Insights into Regional Development     Open Access   (Followers: 3)
Integrated Journal of Business and Economics     Open Access  
Intereconomics     Hybrid Journal   (Followers: 1)
Interfases     Open Access  
International Advances in Economic Research     Hybrid Journal   (Followers: 6)
International Area Studies Review     Hybrid Journal   (Followers: 4)
International Business & Economics Research Journal     Open Access   (Followers: 8)
International Business Research     Open Access   (Followers: 6)
International Entrepreneurship Review     Full-text available via subscription  
International Finance     Hybrid Journal   (Followers: 26)
International Humanities and Applied Science Journal     Open Access  
International Journal for Academic Development     Hybrid Journal   (Followers: 13)
International Journal of Academic Research in Business, Arts & Science     Open Access  
International Journal of Accounting & Finance Review     Open Access  
International Journal of Accounting and Finance     Hybrid Journal   (Followers: 16)
International Journal of Advanced Statistics and IT&C for Economics and Life Sciences     Open Access  
International Journal of Advertising     Full-text available via subscription   (Followers: 22)
International Journal of Applied Business     Open Access   (Followers: 1)
International Journal of Applied Business and Information Systems     Open Access  
International Journal of Applied Decision Sciences     Hybrid Journal   (Followers: 1)
International Journal of Auditing     Hybrid Journal   (Followers: 4)
International Journal of Bank Marketing     Hybrid Journal   (Followers: 4)
International Journal of Banking, Accounting and Finance     Hybrid Journal   (Followers: 14)
International Journal of Behavioral Development     Hybrid Journal   (Followers: 5)
International Journal of Behavioural Accounting and Finance     Hybrid Journal   (Followers: 9)
International Journal of Business Administration     Open Access   (Followers: 6)
International Journal of Business and Data Analytics     Hybrid Journal   (Followers: 2)
International Journal of Business and Globalisation     Hybrid Journal   (Followers: 3)
International Journal of Business and Management     Open Access   (Followers: 13)
International Journal of Business and Social Research     Open Access   (Followers: 4)
International Journal of Business Communication     Hybrid Journal   (Followers: 10)
International Journal of Business Competition and Growth     Hybrid Journal   (Followers: 3)
International Journal of Business Environment     Hybrid Journal   (Followers: 3)
International Journal of Business Excellence     Hybrid Journal   (Followers: 4)
International Journal of Business Information Systems     Hybrid Journal   (Followers: 14)
International Journal of Business Innovation and Research     Hybrid Journal   (Followers: 11)
International Journal of Business Performance and Supply Chain Modelling     Hybrid Journal   (Followers: 8)
International Journal of Business Reflections     Open Access   (Followers: 2)
International Journal of Business Science and Applied Management     Open Access   (Followers: 1)
International Journal of Business, Humanities, Education and Social Sciences     Open Access   (Followers: 1)
International Journal of Community Development and Management Studies (IJCDMS)     Open Access  
International Journal of Competitiveness     Hybrid Journal   (Followers: 1)
International Journal of Computational Economics and Econometrics     Hybrid Journal   (Followers: 6)
International Journal of Corporate Social Responsibility     Open Access   (Followers: 1)
International Journal of Corporate Strategy and Social Responsibility     Hybrid Journal   (Followers: 4)
International Journal of Critical Infrastructures     Hybrid Journal   (Followers: 2)
International Journal of Cross Cultural Management     Hybrid Journal   (Followers: 7)
International Journal of Culture Tourism and Hospitality Research     Hybrid Journal   (Followers: 19)
International Journal of Data Analysis Techniques and Strategies     Hybrid Journal   (Followers: 17)
International Journal of Decision Support System Technology     Full-text available via subscription   (Followers: 1)
International Journal of Diplomacy and Economy     Hybrid Journal   (Followers: 7)
International Journal of E-Entrepreneurship and Innovation     Full-text available via subscription   (Followers: 6)
International Journal of East Asian Studies     Open Access   (Followers: 2)
International Journal of Econometrics and Financial Management     Open Access   (Followers: 4)
International Journal of Economic Policy in Emerging Economies     Hybrid Journal   (Followers: 4)
International Journal of Economic Practices and Theories     Open Access   (Followers: 5)
International Journal of Economics and Business Research     Hybrid Journal   (Followers: 4)
International Journal of Economics, Management and Accounting     Open Access   (Followers: 1)
International Journal of Electronic Business     Hybrid Journal   (Followers: 2)
International Journal of Electronic Commerce     Full-text available via subscription   (Followers: 10)
International Journal of Electronic Democracy     Hybrid Journal   (Followers: 1)
International Journal of Electronic Finance     Hybrid Journal   (Followers: 5)
International Journal of Emerging Markets     Hybrid Journal   (Followers: 3)
International Journal of Employment Studies     Full-text available via subscription   (Followers: 8)
International Journal of Enterprise Information Systems     Full-text available via subscription  
International Journal of Entrepreneurial Behaviour & Research     Hybrid Journal   (Followers: 7)
International Journal of Entrepreneurial Knowledge     Open Access   (Followers: 2)
International Journal of Entrepreneurship and Innovation     Full-text available via subscription   (Followers: 13)
International Journal of Environment and Sustainable Development     Hybrid Journal   (Followers: 17)
International Journal of Environment, Workplace and Employment     Hybrid Journal   (Followers: 7)
International Journal of Exergy     Hybrid Journal   (Followers: 2)
International Journal of Finance & Economics     Hybrid Journal   (Followers: 33)
International Journal of Financial Studies     Open Access   (Followers: 4)
International Journal of Forecasting     Hybrid Journal   (Followers: 35)
International Journal of Foresight and Innovation Policy     Hybrid Journal   (Followers: 6)
International Journal of Gender and Entrepreneurship     Hybrid Journal   (Followers: 5)
International Journal of Global Business and Competitiveness     Hybrid Journal  
International Journal of Globalisation and Small Business     Hybrid Journal   (Followers: 13)
International Journal of Green Economics     Hybrid Journal   (Followers: 6)
International Journal of Happiness and Development     Hybrid Journal   (Followers: 6)
International Journal of Industrial Organization     Hybrid Journal   (Followers: 29)
International Journal of Information and Decision Sciences     Hybrid Journal   (Followers: 10)
International Journal of Information Quality     Hybrid Journal   (Followers: 3)
International Journal of Information Systems for Crisis Response and Management     Full-text available via subscription   (Followers: 3)
International Journal of Information Technologies and Systems Approach     Full-text available via subscription  
International Journal of Innovation     Open Access   (Followers: 4)
International Journal of Innovation and Regional Development     Hybrid Journal   (Followers: 8)
International Journal of Innovation and Sustainable Development     Hybrid Journal   (Followers: 8)
International Journal of Innovation in the Digital Economy     Full-text available via subscription   (Followers: 5)
International Journal of Innovation Science     Hybrid Journal   (Followers: 9)
International Journal of Innovation Studies     Open Access   (Followers: 1)
International Journal of Innovative Technologies in Economy     Open Access  
International Journal of Intelligent Enterprise     Hybrid Journal   (Followers: 1)
International Journal of Intelligent Information and Database Systems     Hybrid Journal   (Followers: 3)
International Journal of Intercultural Relations     Hybrid Journal   (Followers: 16)
International Journal of Islamic Business and Economics     Open Access   (Followers: 1)
International Journal of Islamic Economics and Finance Studies     Open Access   (Followers: 3)
International Journal of IT/Business Alignment and Governance     Full-text available via subscription  
International Journal of Logistics Research and Applications : A Leading Journal of Supply Chain Management     Hybrid Journal   (Followers: 16)
International Journal of Management and Economics     Open Access   (Followers: 2)
International Journal of Management and Social Sciences     Full-text available via subscription   (Followers: 5)
International Journal of Management Economics and Business     Open Access   (Followers: 1)
International Journal of Management Education     Hybrid Journal   (Followers: 11)
International Journal of Management Innovation Systems     Open Access  
International Journal of Management, Economics and Social Sciences     Open Access   (Followers: 7)
International Journal of Managerial Finance     Hybrid Journal   (Followers: 4)
International Journal of Manpower     Hybrid Journal   (Followers: 3)
International Journal of Markets and Business Systems     Hybrid Journal  
International Journal of Mass Customisation     Hybrid Journal  
International Journal of Monetary Economics and Finance     Hybrid Journal   (Followers: 9)
International Journal of Multicriteria Decision Making     Hybrid Journal   (Followers: 8)
International Journal of Multinational Corporation Strategy     Hybrid Journal  
International Journal of Operational Research     Hybrid Journal   (Followers: 3)
International Journal of Organisational Behaviour     Full-text available via subscription   (Followers: 3)
International Journal of Organisational Design and Engineering     Hybrid Journal   (Followers: 3)
International Journal of Organizational Analysis     Hybrid Journal   (Followers: 4)
International Journal of Organizational and Collective Intelligence     Hybrid Journal   (Followers: 1)
International Journal of Pluralism and Economics Education     Hybrid Journal  
International Journal of Process Systems Engineering     Hybrid Journal   (Followers: 1)
International Journal of Qualitative Research in Services     Hybrid Journal   (Followers: 3)
International Journal of Research in Business and Social Science     Open Access   (Followers: 3)
International Journal of Research, Innovation and Commercialisation     Hybrid Journal  
International Journal of Selection and Assessment     Hybrid Journal   (Followers: 9)
International Journal of Servant-Leadership     Full-text available via subscription   (Followers: 2)
International Journal of Six Sigma and Competitive Advantage     Hybrid Journal   (Followers: 4)
International Journal of Social and Organizational Dynamics in IT     Full-text available via subscription   (Followers: 1)
International Journal of Social Economics     Hybrid Journal   (Followers: 7)
International Journal of Statistics & Economics     Full-text available via subscription   (Followers: 6)
International Journal of Strategic Business Alliances     Hybrid Journal   (Followers: 1)
International Journal of Strategic Decision Sciences     Full-text available via subscription   (Followers: 2)
International Journal of Strategic Information Technology and Applications     Full-text available via subscription   (Followers: 1)
International Journal of Strategic Property Management     Open Access   (Followers: 3)
International Journal of Stress Management     Full-text available via subscription   (Followers: 6)
International Journal of Supply Chain and Operations Resilience     Hybrid Journal   (Followers: 3)
International Journal of Sustainable Economy     Hybrid Journal   (Followers: 1)
International Journal of Synergy and Research     Open Access  
International Journal of System Dynamics Applications     Full-text available via subscription  
International Journal of Systems Science : Operations & Logistics     Hybrid Journal  
International Journal of Technoentrepreneurship     Hybrid Journal   (Followers: 1)
International Journal of Technology and Globalisation     Hybrid Journal   (Followers: 3)
International Journal of Technology Diffusion     Full-text available via subscription   (Followers: 1)
International Journal of the Economics of Business     Hybrid Journal   (Followers: 1)
International Journal of Training and Development     Hybrid Journal   (Followers: 11)
International Journal of Transitions and Innovation Systems     Hybrid Journal   (Followers: 1)
International Journal of Work Organisation and Emotion     Hybrid Journal   (Followers: 5)
International Letters of Social and Humanistic Sciences     Open Access  
International Research Journal of Management Science     Open Access   (Followers: 1)
International Review of Economics & Finance     Hybrid Journal   (Followers: 28)
International Review of Finance     Hybrid Journal   (Followers: 9)
International Scientific and Vocational Studies Journal     Open Access  
InternexT - Revista Eletrônica de Negócios Internacionais da ESPM     Open Access  

  First | 1 2 3 4 5 6 7 | Last

Similar Journals
Journal Cover
International Journal of Intelligent Enterprise
Journal Prestige (SJR): 0.138
Number of Followers: 1  
 
  Hybrid Journal Hybrid journal (It can contain Open Access articles)
ISSN (Print) 1745-3232 - ISSN (Online) 1745-3240
Published by Inderscience Publishers Homepage  [451 journals]
  • The effect of travel safety experience on passengers' satisfaction

    • Free pre-print version: Loading...

      Authors: Christianne Loi U. Ledesma, Leizel B. Secretaria, Emma Ruth V. Bayogan
      Pages: 129 - 141
      Abstract: The aim of the study is to ascertain the dimensions of safety experience of the female passengers in metro rail services provided by the Delhi metro rail in India. The impact of these dimensions on satisfaction is to be assessed. The female safety experience dimensions are obtained by performing an exploratory factor analysis. A structured instrument was used to collect responses from the female passengers. As output of the present research, nine dimensions viz. experience with other passengers, teasing experience, feeling towards metro rail, staff experience, outside metro station experience, compartment experience, behaviour experience, entry experience and recovery experience emerged as dimensions that lead to female passenger satisfaction as regards Delhi metro rail services. Further, out of these nine dimensions, five dimensions, namely, feeling towards metro rail, experience with other passengers, recovery experience and staff experience are found to be statistically significant.
      Keywords: female; safety experience; satisfaction; metro rail; regression; factor analysis
      Citation: International Journal of Intelligent Enterprise, Vol. 9, No. 2 (2022) pp. 129 - 141
      PubDate: 2022-04-07T23:20:50-05:00
      DOI: 10.1504/IJIE.2022.121742
      Issue No: Vol. 9, No. 2 (2022)
       
  • Sustainable supply chain risk mitigation: a mixed method approach

    • Free pre-print version: Loading...

      Authors: Madhukar Chhimwal, Saurabh Agrawal, Girish Kumar
      Pages: 142 - 162
      Abstract: The objective of this research is to find a way to minimise risk in the supply chain by identifying the critical success factors and analysing the relationship between sundry critical success factors. The proposed study constructs a model of the critical success factors using the interpretive structural modelling approach and tests the model using regression analysis technique. Analysis of the results indicates that there are some critical success factors which have high driving power and low dependence that require utmost attention and are of great paramount while other cluster consists of those critical success factors which are highly dependent and need futuristic actions. In this work, only regression analysis technique is used to validate the model that is developed using interpretive structural modelling approach. This type of relegation will help the supply chain managers to distinguish between independent and dependent critical success factors and how the relationships among the critical success factors will efficaciously minimise the risk in a supply chain. This study can be considered as a base study for the practitioners and academicians who are working in the area of risk management for achieving sustainability in the supply chain.
      Keywords: sustainable supply chain management; SSCM; interpretive structural modelling; ISM; regression analysis; risk mitigation
      Citation: International Journal of Intelligent Enterprise, Vol. 9, No. 2 (2022) pp. 142 - 162
      PubDate: 2022-04-07T23:20:50-05:00
      DOI: 10.1504/IJIE.2022.121744
      Issue No: Vol. 9, No. 2 (2022)
       
  • Gender differences in the perception of the quality of college life in a
           Spanish university

    • Free pre-print version: Loading...

      Authors: Juan Jose Blazquez-Resino, Edyta Gołąb-Andrzejak, Santiago Gutierrez-Broncano
      Pages: 163 - 180
      Abstract: Through the current research, we intend to analyse how students differ in their levels of quality of college life (QCL) according to gender, and how this relates to overall quality of life (QoL) and loyalty [measured by identification and word of mouth (WoM)] to their specific university. The survey included 243 students attending a public university in Spain. The results obtained through the analysis of data allow affirming that there are differences between women and men both in the configuration of the quality of their college life and in its effect on the loyalty shown towards the college. This paper contributes towards an improved comprehension regarding the differences between the students according to their gender, so that managers can develop strategies better adapted to students.
      Keywords: quality of college life; QCL; student satisfaction; installations satisfaction; education satisfaction; social satisfaction; quality of life; QoL; positive word of mouth; WoM; identification; gender differences; effect of gender; university; Spain
      Citation: International Journal of Intelligent Enterprise, Vol. 9, No. 2 (2022) pp. 163 - 180
      PubDate: 2022-04-07T23:20:50-05:00
      DOI: 10.1504/IJIE.2022.121745
      Issue No: Vol. 9, No. 2 (2022)
       
  • Performance measurement of various AI techniques for energy estimation and
           its optimisation using sensitivity analysis

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      Authors: Yashish Swami, Navjot Singh, Umang Soni
      Pages: 181 - 194
      Abstract: The objective of this research is to predict energy performance of a building (EPB) in terms of heating and cooling load by using various artificial intelligence (AI) techniques then measuring the corresponding strength of each input and its effect on the output in order to identify the most significant input from the lot by using sensitivity analysis. EPB can help in efficient construction of buildings as well as put a leash on dwindling natural resources and global warming. The various intelligent techniques used in this project are artificial neural network (ANN), adaptive neuro-fuzzy inference system (ANFIS), ANFIS-GA (genetic algorithm) and ANFIS-PSO (particle swarm optimisation). In order to identify the most significant input, we are using a technique based on sensitivity analysis, which is called the connection weight algorithm. In the end, performance of the AI techniques is compared to select the best performing model.
      Keywords: energy performance of building; artificial neural network; ANN; adaptive neuro-fuzzy inference system; ANFIS; ANFIS-GA; ANFIS-PSO; sensitivity analysis; heating load; cooling load
      Citation: International Journal of Intelligent Enterprise, Vol. 9, No. 2 (2022) pp. 181 - 194
      PubDate: 2022-04-07T23:20:50-05:00
      DOI: 10.1504/IJIE.2022.121746
      Issue No: Vol. 9, No. 2 (2022)
       
  • Optimisation of software release time using adaptive neuro fuzzy approach

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      Authors: Shubhra Gautam, Deepak Kumar, L.M. Patnaik
      Pages: 195 - 206
      Abstract: Cost and reliability are two important factors that govern the release time of software. These parameters are estimated with respect to mean number of failures in the software. A software release time growth model is used to determine the reliability of the software. The most important decision taken by the software development team is to release a software with maximum reliability and minimum cost. Researchers have discussed various optimisation methods to find the optimal release time. In this research study, an adaptive neuro fuzzy optimisation method is discussed with different input criteria to find the optimal time of release of software. Different input criteria considered in this research are cost and reliability of the software. Adaptive neuro fuzzy optimisation method has the advantage of fuzzy logic as well as neural network. Numerical examples are explained and results are compared with the other optimisation methods. From the results of the numerical example, it can be concluded that the neuro fuzzy optimisation method is best for software release time optimisation.
      Keywords: software testing; reliability; cost; optimisation; release time; neuro fuzzy; fuzzy optimisation; adaptive neuro fuzzy; crisp optimisation; software growth model; mean value function; neural network
      Citation: International Journal of Intelligent Enterprise, Vol. 9, No. 2 (2022) pp. 195 - 206
      PubDate: 2022-04-07T23:20:50-05:00
      DOI: 10.1504/IJIE.2022.121750
      Issue No: Vol. 9, No. 2 (2022)
       
  • Grey-based decision-making approach for the selection of
           distributor in a supply chain

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      Authors: Peeyush Vats, Gunjan Soni, Ajay Pal Singh Rathore, Om Ji Shukla
      Pages: 207 - 225
      Abstract: The objective of this research article is to select the most appropriate distributor in a supply chain by applying a grey approach. This approach may be very much helpful to select the most suitable distributor in a supply chain among all alternatives of distributors available in the existing supply chain. For implementing this approach, a case study has been carried out from a large-sized bearing manufacturing company for deciding the best alternative of distributor. In this case study, eight selection criteria and four distributors have been considered. A grey approach is implemented for selecting the most suitable distributor based on eight selection criteria among all the four distributors. In this article, grey-based, decision-making approach has been discussed in a very detailed manner for the selection of the best alternative of distributor by providing the comparative ranking to the alternatives and some specific weights to the selection criteria of the distributor.
      Keywords: grey approach; supply chain; distributor; multi-criteria decision making problem
      Citation: International Journal of Intelligent Enterprise, Vol. 9, No. 2 (2022) pp. 207 - 225
      PubDate: 2022-04-07T23:20:50-05:00
      DOI: 10.1504/IJIE.2022.121760
      Issue No: Vol. 9, No. 2 (2022)
       
  • Customer experience evaluation of the car rental industry in Delhi NCR

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      Authors: Pankaj Deshwal, Ankit Kumar, Umang Soni, Roshil Verma
      Pages: 226 - 243
      Abstract: This paper is aimed extracting the key dimensions of customer experience in the self-drive car rental industry in India and studying their impact on user's satisfaction, user's loyalty, word-of-mouth and social perceptions. The study was carried out using a 31-item questionnaire which was responded by 155 participants. The principal component analysis was performed followed by linear regression. The results indicated that the four components-application functioning, operational convenience, transaction convenience and variety of choice - had a positive impact on loyalty, satisfaction and word-of-mouth and negligible influence on social perceptions.
      Keywords: car rental industry; satisfaction; word-of-mouth; WOM; social perception; customer experience; loyalty; India
      Citation: International Journal of Intelligent Enterprise, Vol. 9, No. 2 (2022) pp. 226 - 243
      PubDate: 2022-04-07T23:20:50-05:00
      DOI: 10.1504/IJIE.2022.121798
      Issue No: Vol. 9, No. 2 (2022)
       
  • Management accounting insight via a new perspective on risk management -
           companies' profitability relationship

    • Free pre-print version: Loading...

      Authors: Pankaj Deshwal, Ankit Kumar, Umang Soni, Roshil Verma
      Pages: 244 - 257
      Abstract: This study aims at introducing a new insight to the literature in the field of management accounting. It investigates the link between predictor and predicted variables; independent managers in the board and risk management committee, and their impact on companies' profitability represented by management accounting measurements ROE and ROA, and company's profitability represented by market share. I utilised multiple regression to analyse available data for Jordanian industrial firms for the ended year 2017. Unlike prior studies, I find an insignificant link between independent managers and company's profitability represented by ROE and market share. Furthermore, risk management committee has a significant relationship with ROE and market share. The originality of this study is its concern on the effect of different factors on profitability is remaining somewhat under-researched. Thus, the current research is the first of its kind that investigates risk management as a predictor variable in its link with market share.
      Keywords: independent manager; risk management committee; RMC; companies' profitability; developing countries
      Citation: International Journal of Intelligent Enterprise, Vol. 9, No. 2 (2022) pp. 244 - 257
      PubDate: 2022-04-07T23:20:50-05:00
      DOI: 10.1504/IJIE.2022.121752
      Issue No: Vol. 9, No. 2 (2022)
       
  • Role of advertising and promotional strategies in shaping consumer brand
           attitude regarding consumer durable retailers in Vietnam

    • Free pre-print version: Loading...

      Authors: Pankaj Deshwal, Ankit Kumar, Umang Soni, Roshil Verma
      Pages: 258 - 273
      Abstract: Marketing communication is changing day by day along with the changing customer touch points, buying points, preferences and stores choices. As a result of this, advertising and promotional strategies are also changing. The purpose of this paper is to find the role of advertising and promotional strategies in shaping consumer brand attitude in the area of consumer durables in Vietnam. The present paper is exploratory cum descriptive in nature. The study uses primary data collected with the help of structured questionnaire from 638 respondents. The scale development and scale validation has been done through confirmatory factor analysis and validity and reliability analysis testing respectively. Structural equation modelling has been applied to establish the relationship between advertising and promotional strategies and brand attitude. It has been found from the study that there are four constructs of advertising and promotional strategies namely advertising, sales promotion, direct marketing and word of mouth. All these constructs have significant role in shaping brand attitude. The study establishes the relationship among advertising and promotional strategies and brand attitude. Such a comprehensive relationship was not found in the extant literature in the context of consumer durable retailing.
      Keywords: advertising; promotional strategies; brand attitude; consumer goods; brand equity; retail industry; customer equity
      Citation: International Journal of Intelligent Enterprise, Vol. 9, No. 2 (2022) pp. 258 - 273
      PubDate: 2022-04-07T23:20:50-05:00
      DOI: 10.1504/IJIE.2022.121753
      Issue No: Vol. 9, No. 2 (2022)
       
 
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