Subjects -> BUSINESS AND ECONOMICS (Total: 3614 journals)
    - ACCOUNTING (132 journals)
    - BANKING AND FINANCE (306 journals)
    - BUSINESS AND ECONOMICS (1276 journals)
    - CONSUMER EDUCATION AND PROTECTION (20 journals)
    - COOPERATIVES (4 journals)
    - ECONOMIC SCIENCES: GENERAL (212 journals)
    - ECONOMIC SYSTEMS, THEORIES AND HISTORY (235 journals)
    - FASHION AND CONSUMER TRENDS (20 journals)
    - HUMAN RESOURCES (103 journals)
    - INSURANCE (26 journals)
    - INTERNATIONAL COMMERCE (145 journals)
    - INTERNATIONAL DEVELOPMENT AND AID (103 journals)
    - INVESTMENTS (22 journals)
    - LABOR AND INDUSTRIAL RELATIONS (61 journals)
    - MACROECONOMICS (17 journals)
    - MANAGEMENT (611 journals)
    - MARKETING AND PURCHASING (116 journals)
    - MICROECONOMICS (23 journals)
    - PRODUCTION OF GOODS AND SERVICES (143 journals)
    - PUBLIC FINANCE, TAXATION (37 journals)
    - TRADE AND INDUSTRIAL DIRECTORIES (2 journals)

BUSINESS AND ECONOMICS (1276 journals)                  1 2 3 4 5 6 7 | Last

Showing 1 - 200 of 1566 Journals sorted alphabetically
360 : Revista de Ciencias de la Gestión     Open Access   (Followers: 1)
4OR: A Quarterly Journal of Operations Research     Hybrid Journal   (Followers: 12)
Abacus     Hybrid Journal   (Followers: 16)
Accounting Forum     Hybrid Journal   (Followers: 22)
Acta Amazonica     Open Access   (Followers: 3)
Acta Commercii     Open Access   (Followers: 3)
Acta Marisiensis : Seria Oeconomica     Open Access  
Acta Oeconomica     Full-text available via subscription   (Followers: 3)
Acta Scientiarum. Human and Social Sciences     Open Access   (Followers: 6)
Acta Universitatis Danubius. Œconomica     Open Access   (Followers: 1)
Acta Universitatis Lodziensis : Folia Geographica Socio-Oeconomica     Open Access   (Followers: 1)
Acta Universitatis Nicolai Copernici Zarządzanie     Open Access   (Followers: 4)
AD-minister     Open Access   (Followers: 3)
Adam Academy : Journal of Social Sciences / Adam Akademi : Sosyal Bilimler Dergisi     Open Access   (Followers: 3)
AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan     Open Access   (Followers: 1)
Admisi dan Bisnis     Open Access   (Followers: 1)
Advanced Sustainable Systems     Hybrid Journal   (Followers: 5)
Advances in Economics and Business     Open Access   (Followers: 21)
Africa Journal of Management     Hybrid Journal   (Followers: 2)
AfricaGrowth Agenda     Full-text available via subscription   (Followers: 3)
African Affairs     Hybrid Journal   (Followers: 67)
African Business     Full-text available via subscription   (Followers: 4)
African Development Review     Hybrid Journal   (Followers: 45)
African Journal of Business and Economic Research     Full-text available via subscription   (Followers: 6)
African Journal of Business Ethics     Open Access   (Followers: 6)
African Review of Economics and Finance     Open Access   (Followers: 8)
Afro Eurasian Studies     Open Access   (Followers: 1)
Afro-Asian Journal of Finance and Accounting     Hybrid Journal   (Followers: 5)
Afyon Kocatepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi     Open Access   (Followers: 3)
Agronomy     Open Access   (Followers: 12)
Akademik Yaklaşımlar Dergisi     Open Access   (Followers: 1)
AL-Qadisiyah Journal For Administrative and Economic sciences     Open Access   (Followers: 1)
Alphanumeric Journal : The Journal of Operations Research, Statistics, Econometrics and Management Information Systems     Open Access   (Followers: 10)
American Economic Journal : Applied Economics     Full-text available via subscription   (Followers: 212)
American Enterprise Institute     Free   (Followers: 3)
American Journal of Business     Hybrid Journal   (Followers: 20)
American Journal of Business and Management     Open Access   (Followers: 52)
American Journal of Business Education     Open Access   (Followers: 14)
American Journal of Economics and Business Administration     Open Access   (Followers: 33)
American Journal of Economics and Sociology     Hybrid Journal   (Followers: 35)
American Journal of Finance and Accounting     Hybrid Journal   (Followers: 22)
American Journal of Health Economics     Full-text available via subscription   (Followers: 18)
American Journal of Industrial and Business Management     Open Access   (Followers: 23)
American Law and Economics Review     Hybrid Journal   (Followers: 32)
ANALES de la Universidad Central del Ecuador     Open Access   (Followers: 1)
Ankara University SBF Journal     Open Access   (Followers: 1)
Annales de l'Institut Henri Poincare (C) Non Linear Analysis     Full-text available via subscription   (Followers: 2)
Annals in Social Responsibility     Full-text available via subscription  
Annals of Finance     Hybrid Journal   (Followers: 33)
Annals of Operations Research     Hybrid Journal   (Followers: 12)
Annual Review of Economics     Full-text available via subscription   (Followers: 42)
Anuario Facultad de Ciencias Económicas y Empresariales     Open Access   (Followers: 1)
Applied Developmental Science     Hybrid Journal   (Followers: 4)
Applied Economics     Hybrid Journal   (Followers: 58)
Applied Economics Letters     Hybrid Journal   (Followers: 31)
Applied Economics Quarterly     Full-text available via subscription   (Followers: 12)
Applied Financial Economics     Hybrid Journal   (Followers: 26)
Applied Mathematical Finance     Hybrid Journal   (Followers: 6)
Applied Stochastic Models in Business and Industry     Hybrid Journal   (Followers: 4)
Apuntes Universitarios     Open Access   (Followers: 1)
Arab Economic and Business Journal     Open Access   (Followers: 4)
Archives of Business Research     Open Access   (Followers: 6)
Arena Journal     Full-text available via subscription  
Argomenti. Rivista di economia, cultura e ricerca sociale     Open Access   (Followers: 4)
ASEAN Economic Bulletin     Full-text available via subscription   (Followers: 6)
Asia Pacific Business Review     Hybrid Journal   (Followers: 9)
Asia Pacific Journal of Human Resources     Hybrid Journal   (Followers: 220)
Asia Pacific Journal of Innovation and Entrepreneurship     Open Access   (Followers: 3)
Asia Pacific Viewpoint     Hybrid Journal   (Followers: 4)
Asia-Pacific Journal of Business Administration     Hybrid Journal   (Followers: 5)
Asia-Pacific Journal of Operational Research     Hybrid Journal   (Followers: 3)
Asia-Pacific Management and Business Application     Open Access   (Followers: 1)
Asian Business Review     Open Access   (Followers: 5)
Asian Case Research Journal     Hybrid Journal   (Followers: 1)
Asian Development Review     Open Access   (Followers: 12)
Asian Economic Journal     Hybrid Journal   (Followers: 9)
Asian Economic Papers     Hybrid Journal   (Followers: 8)
Asian Economic Policy Review     Hybrid Journal   (Followers: 5)
Asian Journal of Business Ethics     Hybrid Journal   (Followers: 9)
Asian Journal of Economics, Business and Accounting     Open Access  
Asian Journal of Social Sciences and Management Studies     Open Access   (Followers: 6)
Asian Journal of Sustainability and Social Responsibility     Open Access   (Followers: 2)
Asian Journal of Technology Innovation     Hybrid Journal   (Followers: 5)
Asian-pacific Economic Literature     Hybrid Journal   (Followers: 7)
AStA Wirtschafts- und Sozialstatistisches Archiv     Hybrid Journal   (Followers: 3)
Atlantic Economic Journal     Hybrid Journal   (Followers: 11)
Australasian Journal of Regional Studies, The     Full-text available via subscription   (Followers: 1)
Australian Cottongrower, The     Full-text available via subscription  
Australian Economic Papers     Hybrid Journal   (Followers: 9)
Australian Economic Review     Hybrid Journal   (Followers: 4)
Australian Journal of Maritime and Ocean Affairs     Hybrid Journal   (Followers: 7)
Balkan Region Conference on Engineering and Business Education     Open Access   (Followers: 2)
Baltic Journal of Real Estate Economics and Construction Management     Open Access   (Followers: 5)
Banks in Insurance Report     Hybrid Journal   (Followers: 1)
BBR - Brazilian Business Review     Open Access   (Followers: 4)
Benchmarking : An International Journal     Hybrid Journal   (Followers: 6)
Benefit : Jurnal Manajemen dan Bisnis     Open Access  
Berkeley Business Law Journal     Free   (Followers: 11)
Beta : Scandinavian Journal of Business Research     Full-text available via subscription  
Bio-based and Applied Economics     Open Access   (Followers: 1)
Biodegradation     Hybrid Journal   (Followers: 2)
Biology Direct     Open Access   (Followers: 9)
BizInfo (Blace) Journal of Economics, Management and Informatics     Open Access   (Followers: 1)
Black Enterprise     Full-text available via subscription  
Board & Administrator for Administrators only     Hybrid Journal  
Boletim Técnico do Senac     Open Access  
Border Crossing : Transnational Working Papers     Open Access   (Followers: 2)
Brazilian Business Review     Open Access  
Briefings in Real Estate Finance     Hybrid Journal   (Followers: 6)
British Journal of Industrial Relations     Hybrid Journal   (Followers: 45)
Brookings Papers on Economic Activity     Open Access   (Followers: 67)
Brookings Trade Forum     Full-text available via subscription   (Followers: 4)
BU Academic Review     Open Access  
Bulletin of Economic Research     Hybrid Journal   (Followers: 19)
Bulletin of Geography. Socio-economic Series     Open Access   (Followers: 4)
Bulletin of Indonesian Economic Studies     Hybrid Journal   (Followers: 4)
Bulletin of the Dnipropetrovsk University. Series : Management of Innovations     Open Access   (Followers: 1)
Business & Entrepreneurship Journal     Open Access   (Followers: 24)
Business & Information Systems Engineering     Hybrid Journal   (Followers: 5)
Business : Theory and Practice / Verslas : Teorija ir Praktika     Open Access   (Followers: 1)
Business and Economic Research     Open Access   (Followers: 8)
Business and Management Horizons     Open Access   (Followers: 9)
Business and Management Research     Open Access   (Followers: 17)
Business and Management Studies     Open Access   (Followers: 11)
Business and Society Review     Hybrid Journal   (Followers: 5)
Business Economics     Hybrid Journal   (Followers: 13)
Business Ethics Quarterly     Full-text available via subscription   (Followers: 17)
Business Ethics: A European Review     Hybrid Journal   (Followers: 20)
Business Horizons     Hybrid Journal   (Followers: 11)
Business Management Analysis Journal     Open Access   (Followers: 2)
Business Management and Strategy     Open Access   (Followers: 38)
Business Research     Open Access   (Followers: 2)
Business Review Journal     Open Access   (Followers: 1)
Business Strategy and Development     Hybrid Journal  
Business Strategy and the Environment     Hybrid Journal   (Followers: 11)
Business Strategy Review     Hybrid Journal   (Followers: 12)
Business Strategy Series     Hybrid Journal   (Followers: 6)
Business Systems & Economics     Open Access   (Followers: 2)
Business, Economics and Management Research Journal : BEMAREJ     Open Access   (Followers: 4)
Business, Management and Education     Open Access   (Followers: 17)
Business: Theory and Practice     Open Access   (Followers: 1)
Cambridge Journal of Economics     Hybrid Journal   (Followers: 75)
Cambridge Journal of Regions, Economy and Society     Hybrid Journal   (Followers: 11)
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration     Hybrid Journal   (Followers: 1)
Canadian Journal of Economics/Revue Canadienne d`Economique     Hybrid Journal   (Followers: 42)
Canadian journal of nonprofit and social economy research     Open Access   (Followers: 3)
Capitalism Nature Socialism     Hybrid Journal   (Followers: 20)
Case Studies in Business and Management     Open Access   (Followers: 11)
Central European Business Review     Open Access   (Followers: 2)
Central European Journal of Operations Research     Hybrid Journal   (Followers: 5)
Central European Journal of Public Policy     Open Access   (Followers: 3)
CESifo Economic Studies     Hybrid Journal   (Followers: 22)
Chain Reaction     Full-text available via subscription  
Challenge     Full-text available via subscription   (Followers: 6)
Chandrakasem Rajabhat University Journal of Graduate School     Open Access  
China & World Economy     Hybrid Journal   (Followers: 13)
China : An International Journal     Full-text available via subscription   (Followers: 19)
China Economic Journal : The Official Journal of the China Center for Economic Research (CCER) at Peking University     Hybrid Journal   (Followers: 13)
China Economic Review     Hybrid Journal   (Followers: 14)
China Finance Review International     Hybrid Journal   (Followers: 4)
China perspectives     Open Access   (Followers: 12)
Chinese Economy     Full-text available via subscription   (Followers: 3)
Chinese Journal of Population, Resources and Environment     Open Access  
Chinese Journal of Social Science and Management     Open Access  
Christian University of Thailand Journal     Open Access  
Chulalongkorn Business Review     Open Access  
Ciencia, Economía y Negocios     Open Access  
Circular Economy and Sustainability     Hybrid Journal  
Cleaner and Responsible Consumption     Open Access   (Followers: 4)
Cleaner Logistics and Supply Chain     Open Access   (Followers: 5)
Climate and Energy     Full-text available via subscription   (Followers: 5)
CLIO América     Open Access   (Followers: 2)
Cliometrica     Hybrid Journal   (Followers: 4)
Colombo Business Journal     Open Access  
Community Development Journal     Hybrid Journal   (Followers: 24)
Compendium : Cuadernos de Economía y Administración     Open Access  
Competitive Intelligence Review     Hybrid Journal   (Followers: 4)
Competitiveness Review : An International Business Journal incorporating Journal of Global Competitiveness     Hybrid Journal  
Computational Economics     Hybrid Journal   (Followers: 11)
Computational Mathematics and Modeling     Hybrid Journal   (Followers: 8)
Computer Law & Security Review     Hybrid Journal   (Followers: 22)
Computers & Operations Research     Hybrid Journal   (Followers: 13)
Consilience : The Journal of Sustainable Development     Open Access   (Followers: 2)
Construction Innovation: Information, Process, Management     Hybrid Journal   (Followers: 14)
Consumer Behavior Studies Journal     Open Access   (Followers: 1)
Consumer Psychology Review     Hybrid Journal   (Followers: 2)
Contemporary Wales     Full-text available via subscription   (Followers: 1)
Contextus - Revista Contemporânea de Economia e Gestão     Open Access   (Followers: 1)
Continuity & Resilience Review     Hybrid Journal   (Followers: 1)
Contributions to Political Economy     Hybrid Journal   (Followers: 9)
Corporate Communications An International Journal     Hybrid Journal   (Followers: 5)
Corporate Philanthropy Report     Hybrid Journal   (Followers: 2)
Corporate Reputation Review     Hybrid Journal   (Followers: 4)
Creative and Knowledge Society     Open Access   (Followers: 9)
Creative Industries Journal     Hybrid Journal   (Followers: 8)
Cuadernos de Administración (Universidad del Valle)     Open Access   (Followers: 1)
Cuadernos de Economía     Open Access   (Followers: 1)
Cuadernos de Economia - Latin American Journal of Economics     Open Access   (Followers: 2)
Cuadernos de Estudios Empresariales     Open Access   (Followers: 1)
Cuadernos Latinoamericanos de Administración     Open Access  

        1 2 3 4 5 6 7 | Last

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Business Management Analysis Journal
Number of Followers: 2  

  This is an Open Access Journal Open Access journal
ISSN (Print) 2623-0690 - ISSN (Online) 2655-3813
Published by Universitas Muria Kudus Homepage  [14 journals]
  • Perceptions of Local Tourists, Attitudes and Willingness to Visit Local
           Destinations: A Destination Image Case

    • Authors: Eugine Tafadzwa Maziriri, Kamantha Govender, Tinashe Chuchu
      Pages: 121 - 444
      Abstract: The paper made use of predictor variables to highlight relationships in tourism, these are: perceptions of local residents towards tourists and destination image; to identify how these predictors are relative to the mediator variable, attitudes of local residents towards tourists; which then led to the outcome variable, tourist’s willingness to visit a destination. Respondents were selected by means of non-probability sampling. A conceptualised model was developed to measure the variables adapted to the research study. The researcher conducted field research at The University of Witwatersrand, which included 270 respondents, currently registered at the university. The data set was analysed by employing SPSS and Amos 24 through Structural Equation Modelling (SEM).  The results of the research confirmed that the attitudes of local residents had a stronger relationship than the perceptions of local residents towards tourists; influencing tourists’ willingness to visit a destination. This implies that tourists will visit a destination based on how they are treated by local residents, instead of how local residents perceive tourists.
      PubDate: 2021-10-31
      DOI: 10.24176/bmaj.v4i2.6175
      Issue No: Vol. 4, No. 2 (2021)
       
  • Pengaruh Work Life Balance Terhadap Kepuasan Kerja Karyawan Milenial
           Perusahaan Startup di Jakarta

    • Authors: Hanisa Putri Pratama, Iwan Kresna Setiadi
      Pages: 145 - 159
      Abstract: This research is a quantitative study to determine the influence of work-life balance on employee satisfaction of the millennial employee’s generation in Jakarta. The population of this study are the people who works at Startup company in Jakarta. This study used sample size of 100 respondents, with non-probability purposive sampling. Multivariate regression method is used to analyze the data. Data was collected by distributing online questionnaires. The tool used to analyze the data is SmartPLS 3.0. The results of this study indicate that  Work Interference with personal life, personal life interference with work, work life enhancement, personal life enhancement has an effect on employee satisfaction. Through this research, it is hoped that startup companies can take advantage of work-life balance policies to increase job satisfaction.
      Penelitian ini merupakan penelitian kuantitatif dengan tujuan untuk mengetahui pengaruh work-life balance (keseimbangan kehidupan kerja) terhadap kepuasan kerja karyawan milenial perusahaan startup di Jakarta. Populasi dalam penelitian ini adalah karyawan yang bekerja pada perusahaan startup di Jakarta. Sampel yang digunakan yaitu sebanyak 100 responden, yang dipilih dengan metode non-probability purposive sampling. Regresi multivariate digunakan untuk menganalisis data. Pengumpulan data dilakukan dengan menyebarkan kuesioner secara online. Program yang digunakan untuk menganalisis data adalah SmartPLS 3.0. Penelitian ini menunjukkan bahwa Work Interference with Personal Life; Personal Life Interference with Work, Work Life Enhancement, Personal Life Enhancement berpengaruh terhadap kepuasan kerja. Melalui penelitian ini diharapkan agar perusahaan startup dapat memanfaatkan kebijakan work-life balance untuk peningkatan kepuasan kerja.

      PubDate: 2021-10-31
      DOI: 10.24176/bmaj.v4i2.6602
      Issue No: Vol. 4, No. 2 (2021)
       
  • Pengaruh Struktur Aktiva dan Profitabilitas Terhadap Struktur Modal
           (Penelitian Pada PT. Unilever Indonesia, Tbk)

    • Authors: Hani Olivia, Heni Hirawati
      Pages: 160 - 173
      Abstract: The capital structure is a comparison between debts and equity for company funding. Factors that can affect the capital structure include the asset structure and profitability. The purpose of this research was to obtain empirical evidence on the influence of asset structure and profitability on the capital structure. The object of the research was PT Unilever Indonesia Tbk as it is a multinational company so it is predicted to have smaller probability of loss. This research used an associative quantitative approach with multiple linear regression analysis tools. Data used for this study is taken from the annual financial report of PT Unilever Indonesia Tbk period of 2008-2019. Based on the results of data analysis in this study came the conclusion that the asset structure and profitability have a major influence on the capital structure. Struktur modal adalah perbandingan penggunaan antara hutang dengan ekuitas untuk pendanaan sebuah perusahaan. Faktor-faktor yang dapat memengaruhi struktur modal antara lain struktur aktiva dan profitabilitas. Tujuan dari penelitian ini adalah untuk mendapatkan bukti empiris mengenai pengaruh struktur aktiva dan profitabilitas terhadap struktur modal pada PT Unilever Indonesia Tbk. Objek penelitian dilakukan pada PT Unilever Indonesia Tbk karena merupakan perusahaan multinasional sehingga diprediksi bahwa kecil kemungkinan mengalami kerugian. Penelitian ini dilakukan menggunakan pendekatan kuantitatif asosiatif dengan alat analisis regresi linier berganda. Data yang digunakan berupa laporan keuangan tahunan PT Unilever Indonesia Tbk periode tahun 2008-2019. Berdasarkan hasil analisis data dalam penelitian ini diperoleh kesimpulan bahwa struktur aktiva dan profitabilitas mempunyai pengaruh yang besar dalam struktur Modal.
      PubDate: 2021-10-31
      DOI: 10.24176/bmaj.v4i2.6425
      Issue No: Vol. 4, No. 2 (2021)
       
  • Pengaruh Makro Ekonomi dan Mikro Ekonomi Terhadap Profitabilitas Pada BPR
           Syariah di Indonesia

    • Authors: Yulvista Galuh Kirana, Diyah Santi Hariyani, Putri Oktovita Sari
      Pages: 174 - 186
      Abstract: Financial performance is a proof of success obtained by a bank in carrying out its business activities. The purpose of this study is to empirically examine the effect of inflation, interest rates, CAR, FDR, NPF, BOPO on profitability. By using purposive sampling, there were eight Islamic People's Financing Banks (BPRS) registered with the OJK in 2017-2020 chosen to be the sample of this study. The secondary data in this study is derived from the financial data of the BPRS in the KAP publication reports and other information and profit and loss publication reports that are already available at the Financial Services Authority (OJK) and Bank Indonesia (BI). The data analysis method used multiple linear regression using SPSS Statistics 23.0. The results of the study through the t-test showed that inflation, interest rates, CAR, and NPF had no effect on profitability, while FDR and BOPO had a significant effect on profitability at BPRS. The distribution of BPRS financing is the most important thing where the main task of a bank is to collect and distribute funds. Infinancial managing bank must prioritize the principle of prudence in order to avoid bad loans.


      Kinerja keuangan adalah sebuah bukti keberhasilan yang diperoleh oleh suatu perbankan dalam menjalankan kegiatan usahanya. Tujuan penelitian untuk menguji secara empiris pengaruh inflasi, suku bunga, KPMM, FDR, NPF, BOPO terhadap profitabilitas. Dengan teknik pengambilan purposive sampling diperoleh delapan Bank Pembiayaan Rakyat Syariah yang terdaftar di OJK tahun 2017-2020 sebagai sampel. Data sekunder dalam penelitian diperoleh dari data keuangan BPRS pada laporan publikasi KAP dan informasi lain serta laporan publikasi laba rugi yang sudah tersedia pada Otoritas Jasa Keuangan dan Bank Indonesia. Metode analisis data menggunakan regresi linier berganda menggunakan SPSS Statistik 23.0. Hasil penelitian melalui uji t menunjukkan bahwa inflasi, suku bunga, KPMM, dan NPF tidak berpengaruh terhadap profitabilitas, sedangkan FDR dan BOPO berpengaruh signifikan terhadap profitabilitas pada BPRS. Penyaluran pembiayaan BPRS merupakan hal paling utama di mana tugas utama dari sebuah perbankan adalah menghimpun dan menyalurkan dana. Perbankan dalam mengelola pembiayaan harus mengutamakan prinsip kehati-hatian agar tidak terjadi kredit macet.
      PubDate: 2021-10-31
      DOI: 10.24176/bmaj.v4i2.6642
      Issue No: Vol. 4, No. 2 (2021)
       
  • Analisis Pengaruh Keberhasilan Diri, Toleransi Akan Risiko, dan Kebebasan
           Dalam Bekerja Terhadap Motivasi Berwirausaha (Studi Kasus Pada Mahasiswa
           Jurusan Manajemen Universitas Tidar)

    • Authors: Hanifah Sausan Nida, Hanung Eka Atmaja
      Pages: 187 - 199
      Abstract: This study aims to identify and analyze the effect of self-efficacy, risk tolerance, and freedom at work on entrepreneurial motivation in students of the Management Department Universitas Tidar. This study uses primary data obtained directly from the object of research through a questionnaire. The primary data was then processed using SPS through the T test, and F test. The results of the F test showed that self-efficacy, risk tolerance, and freedom at work had a significant simultaneous effect on entrepreneurial motivation. The test results based on the ANOVA test or the F statistical test show an F value of 23,964 with a probability of 0.000 meaning that the independent variables can explain together the dependent variable. Penelitian ini bertujuan untuk mengidenfitikasi dan menganalisis pengaruh keberhasilan diri, toleransi akan risiko, dan kebebasan dalam bekerja terhadap motivasi berwirausaha pada mahasiswa Jurusan Manajemen Universitas Tidar. Penelitian ini menggunakan data primer yang diperoleh langsung dari objek penelitian melalui kuisioner. Data primer kemudian diolah menggunakan SPSS yaitu melalui uji asumsi klasik, uji T, dan uji F. Hasil uji F menunjukkan bahwa keberhasilan diri, toleransi akan risiko, dan kebebasan dalam bekerja berpengaruh signifikan secara simultan terhadap motivasi berwirausaha. Hasil pengujian berdasarkan uji ANOVA atau uji statistik F menunjukkan nilai F sebesar 23,964 dengan probabilitas sebesar 0,000 artinya bahwa variabel bebas dapat menjelaskan secara bersama-sama terhadap variabel terikat.
      PubDate: 2021-10-31
      DOI: 10.24176/bmaj.v4i2.6784
      Issue No: Vol. 4, No. 2 (2021)
       
  • Analisis Pengaruh Promosi, Harga, dan Citra Merek terhadap Keputusan
           Pembelian pada Situs E-commerce Zalora di Jakarta

    • Authors: Reni Ernawati, Anastasia Bernadin Dwi, Jenji Gunaedi Argo
      Pages: 200 - 218
      Abstract: This research is using quantitative study that aims to determine the effect of promotion, price, and brand image on purchasing decisions on the Zalora e-commerce site in Jakarta. The population in this study are Zalora users in Jakarta with a sample of 75 respondents using the non-probability sampling method with purposive sampling technique. Hypothesis testing in this study uses Partial Least Square (PLS) analysis tool and a significance level of 5%. The results of this study are the promotion has a significant effect on purchasing decisions, price has no significant effect on purchasing decisions, brand image has a significant effect on purchasing decisions.


      Penelitian ini merupakan penelitian kuantitatif yang bertujuan untuk mengetahui pengaruh promosi, harga, dan citra merek terhadap keputusan pembelian pada situs e-commerce Zalora di Jakarta. Populasi dalam penelitian ini yaitu pengguna Zalora di Jakarta dengan sampel yang diambil sebanyak 75 responden menggunakan metode non-probability sampling dengan teknik purposive sampling. Pengujian hipotesis dalam penelitian ini menggunakan alat analisis Partial Least Square (PLS) dan tingkat signifikansi 5%. Hasil penelitian ini diperoleh (promosi berpengaruh signifikan terhadap keputusan pembelian, harga tidak berpengaruh signifikan terhadap keputusan pembelian, citra merek berpengaruh signifikan terhadap keputusan pembelian.
      PubDate: 2021-10-31
      DOI: 10.24176/bmaj.v4i2.6663
      Issue No: Vol. 4, No. 2 (2021)
       
 
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