Subjects -> BUSINESS AND ECONOMICS (Total: 3570 journals)
    - ACCOUNTING (132 journals)
    - BANKING AND FINANCE (306 journals)
    - BUSINESS AND ECONOMICS (1248 journals)
    - COOPERATIVES (4 journals)
    - ECONOMIC SCIENCES: GENERAL (212 journals)
    - HUMAN RESOURCES (103 journals)
    - INSURANCE (26 journals)
    - INTERNATIONAL COMMERCE (145 journals)
    - INVESTMENTS (22 journals)
    - MACROECONOMICS (17 journals)
    - MANAGEMENT (595 journals)
    - MARKETING AND PURCHASING (116 journals)
    - MICROECONOMICS (23 journals)
    - PUBLIC FINANCE, TAXATION (37 journals)

BUSINESS AND ECONOMICS (1248 journals)            First | 1 2 3 4 5 6 7 | Last

Showing 601 - 800 of 1566 Journals sorted alphabetically
Investigación Administrativa     Open Access  
IPPR Progressive Review     Hybrid Journal  
Issues in Economics and Business     Open Access  
IZA Journal of Labor Economics     Open Access   (Followers: 17)
J : Multidisciplinary Scientific Journal     Open Access  
Jahrbuch für Regionalwissenschaft     Hybrid Journal  
Jàmbá : Journal of Disaster Risk Studies     Open Access   (Followers: 3)
Japan and the World Economy     Hybrid Journal   (Followers: 5)
Japanese Economic Review     Hybrid Journal   (Followers: 2)
Jindal Journal of Business Research     Full-text available via subscription  
Journal cover Sustainability Management Forum / NachhaltigkeitsManagementForum     Hybrid Journal  
Journal for Art Market Studies     Open Access   (Followers: 1)
Journal for Global Business Advancement     Hybrid Journal  
Journal for International Business and Entrepreneurship Development     Hybrid Journal   (Followers: 8)
Journal of Accounting & Organizational Change     Hybrid Journal   (Followers: 3)
Journal of Accounting and Economics     Hybrid Journal   (Followers: 44)
Journal of Adult Development     Hybrid Journal   (Followers: 6)
Journal of African Business     Hybrid Journal   (Followers: 1)
Journal of African Economies     Hybrid Journal   (Followers: 19)
Journal of Aggression Maltreatment & Trauma     Hybrid Journal   (Followers: 5)
Journal of Aging & Social Policy     Hybrid Journal   (Followers: 11)
Journal of Aging Studies     Hybrid Journal   (Followers: 13)
Journal of Agricultural Economics     Hybrid Journal   (Followers: 31)
Journal of Agronomy     Open Access   (Followers: 7)
Journal of Applied and Industrial Mathematics     Hybrid Journal  
Journal of Applied Business Research     Open Access   (Followers: 3)
Journal of Applied Corporate Finance     Hybrid Journal   (Followers: 18)
Journal of Applied Econometrics     Hybrid Journal   (Followers: 55)
Journal of Applied Economics     Open Access   (Followers: 13)
Journal of ASEAN Studies     Open Access   (Followers: 1)
Journal of Asia Business Studies     Hybrid Journal   (Followers: 1)
Journal of Asia-Pacific Business     Hybrid Journal  
Journal of Asian Economics     Hybrid Journal   (Followers: 3)
Journal of Banking & Finance     Hybrid Journal   (Followers: 172)
Journal of Banking Regulation     Hybrid Journal   (Followers: 27)
Journal of Behavioral and Experimental Finance     Full-text available via subscription   (Followers: 5)
Journal of Behavioral Decision Making     Hybrid Journal   (Followers: 22)
Journal of Behavioral Finance     Hybrid Journal   (Followers: 15)
Journal of Behavioural Economics and Social Systems     Open Access   (Followers: 2)
Journal of Bioeconomics     Hybrid Journal  
Journal of Business     Open Access   (Followers: 1)
Journal of Business     Open Access  
Journal of Business & Economic Statistics     Full-text available via subscription   (Followers: 38)
Journal of Business & Economics Research     Open Access   (Followers: 2)
Journal of Business & Financial Affairs     Open Access  
Journal of Business & Technology Law     Open Access   (Followers: 2)
Journal of Business Administration : The Association of Private Higher Education Institutions of Thailand     Open Access  
Journal of Business Administration and Social Sciences Ramkhamhaeng University     Open Access  
Journal of Business Administration Research     Open Access  
Journal of Business Analytics     Hybrid Journal  
Journal of Business and Behavioural Entrepreneurship     Open Access   (Followers: 1)
Journal of Business and Finance     Open Access   (Followers: 2)
Journal of Business and Management     Open Access   (Followers: 1)
Journal of Business and Management Research     Open Access   (Followers: 1)
Journal of Business and Management Sciences     Open Access  
Journal of Business and Management Studies     Open Access  
Journal of Business and Psychology     Hybrid Journal   (Followers: 13)
Journal of Business and Social Review in Emerging Economies     Open Access  
Journal of Business and Social Sciences     Open Access  
Journal of Business and Social Sciences Research     Open Access  
Journal of Business and Technical Communication     Hybrid Journal   (Followers: 7)
Journal of Business and Technology (Dhaka)     Open Access  
Journal of Business Case Studies     Open Access   (Followers: 2)
Journal of Business Continuity & Emergency Planning     Full-text available via subscription   (Followers: 24)
Journal of Business Cycle Research     Hybrid Journal  
Journal of Business Economics     Hybrid Journal   (Followers: 6)
Journal of Business Economics and Finance     Open Access   (Followers: 3)
Journal of Business Economics and Management     Open Access   (Followers: 2)
Journal of Business Ethics     Hybrid Journal   (Followers: 56)
Journal of Business Ethics Education     Full-text available via subscription   (Followers: 4)
Journal of Business in The Digital Age     Open Access  
Journal of Business Research     Hybrid Journal   (Followers: 22)
Journal of Business Strategy     Hybrid Journal   (Followers: 7)
Journal of Business Studies     Open Access  
Journal of Business Studies Quarterly     Open Access  
Journal of Business Thought     Full-text available via subscription  
Journal of Business Venturing Insights     Hybrid Journal   (Followers: 7)
Journal of Centrum Cathedra     Open Access  
Journal of Chinese Economic and Business Studies     Hybrid Journal  
Journal of Choice Modelling     Hybrid Journal   (Followers: 2)
Journal of Cognition and Development     Hybrid Journal   (Followers: 5)
Journal of Commodity Markets     Full-text available via subscription   (Followers: 1)
Journal of Comparative Asian Development     Hybrid Journal   (Followers: 1)
Journal of Comparative Economics     Hybrid Journal   (Followers: 13)
Journal of Competition Law and Economics     Hybrid Journal   (Followers: 34)
Journal of Consumer Behaviour     Hybrid Journal   (Followers: 26)
Journal of Consumer Policy     Hybrid Journal   (Followers: 13)
Journal of Consumer Research     Full-text available via subscription   (Followers: 49)
Journal of Contemporary European Research     Open Access   (Followers: 16)
Journal of Corporate Finance     Hybrid Journal   (Followers: 42)
Journal of Creating Value     Full-text available via subscription  
Journal of Cultural Economics     Hybrid Journal   (Followers: 2)
Journal of Cultural Economy     Hybrid Journal   (Followers: 8)
Journal of Customer Behaviour     Full-text available via subscription   (Followers: 4)
Journal of Data and Information Science     Open Access   (Followers: 4)
Journal of Derivatives & Hedge Funds     Hybrid Journal   (Followers: 6)
Journal of Design, Business & Society     Hybrid Journal   (Followers: 1)
Journal of Developing Areas     Full-text available via subscription   (Followers: 5)
Journal of Development Economics     Hybrid Journal   (Followers: 114)
Journal of Development Policy and Practice     Hybrid Journal   (Followers: 3)
Journal of Development Studies     Hybrid Journal   (Followers: 51)
Journal of Developmental Entrepreneurship     Hybrid Journal   (Followers: 5)
Journal of East-West Business     Hybrid Journal  
Journal of Eastern European and Central Asian Research     Open Access   (Followers: 4)
Journal of Econometrics     Hybrid Journal   (Followers: 82)
Journal of Economic & Financial Studies     Open Access   (Followers: 3)
Journal of Economic & Social Policy     Full-text available via subscription   (Followers: 11)
Journal of Economic Behavior & Organization     Hybrid Journal   (Followers: 48)
Journal of Economic Development, Environment and People     Open Access   (Followers: 11)
Journal of Economic Dynamics and Control     Hybrid Journal   (Followers: 44)
Journal of Economic Geography     Hybrid Journal   (Followers: 28)
Journal of Economic Growth     Hybrid Journal   (Followers: 36)
Journal of Economic Inequality     Hybrid Journal   (Followers: 21)
Journal of Economic Integration     Full-text available via subscription   (Followers: 4)
Journal of Economic Interaction and Coordination     Hybrid Journal  
Journal of Economic Methodology     Hybrid Journal   (Followers: 3)
Journal of Economic Policy Reform     Hybrid Journal   (Followers: 5)
Journal of Economic Psychology     Hybrid Journal   (Followers: 20)
Journal of Economic Structures     Open Access  
Journal of Economic Studies     Hybrid Journal   (Followers: 5)
Journal of Economic Surveys     Hybrid Journal   (Followers: 23)
Journal of Economics     Hybrid Journal   (Followers: 16)
Journal of Economics & Management Strategy     Hybrid Journal   (Followers: 10)
Journal of Economics and Business     Hybrid Journal   (Followers: 15)
Journal of Economics and Financial Analysis     Open Access   (Followers: 3)
Journal of Economics and Management Sciences     Open Access  
Journal of Economics and Political Economy     Open Access   (Followers: 6)
Journal of Economics and Public Finance     Open Access   (Followers: 2)
Journal of Economics, Business, & Accountancy Ventura     Open Access  
Journal of Economics, Finance and Accounting Studies     Open Access  
Journal of Economics, Management and Trade     Open Access  
Journal of Education and Work     Hybrid Journal   (Followers: 12)
Journal of Education for Sustainable Development     Hybrid Journal   (Followers: 8)
Journal of Electronic Commerce in Organizations     Full-text available via subscription   (Followers: 1)
Journal of Empirical Finance     Hybrid Journal   (Followers: 40)
Journal of Engineering and Technology Management     Hybrid Journal   (Followers: 4)
Journal of Enterprising Culture     Hybrid Journal   (Followers: 2)
Journal of Entrepreneurship     Hybrid Journal   (Followers: 17)
Journal of Entrepreneurship and Business Innovation     Open Access   (Followers: 9)
Journal of Entrepreneurship and Innovation in Emerging Economies     Hybrid Journal   (Followers: 4)
Journal of Environment & Development     Hybrid Journal   (Followers: 5)
Journal of Ergonomics     Open Access   (Followers: 8)
Journal of European Industrial Training     Hybrid Journal   (Followers: 2)
Journal of European Integration     Hybrid Journal   (Followers: 46)
Journal of Evolutionary Economics     Hybrid Journal   (Followers: 7)
Journal of Evolutionary Studies in Business     Open Access  
Journal of Family and Economic Issues     Hybrid Journal   (Followers: 4)
Journal of Financial Crime     Hybrid Journal   (Followers: 250)
Journal of Financial Econometrics     Hybrid Journal   (Followers: 31)
Journal of Financial Intermediation     Hybrid Journal   (Followers: 47)
Journal of Financial Regulation and Compliance     Hybrid Journal   (Followers: 9)
Journal of Financial Research     Hybrid Journal   (Followers: 13)
Journal of Financial Risk Management     Open Access   (Followers: 7)
Journal of Gambling Business and Economics     Full-text available via subscription   (Followers: 2)
Journal of Global Business Review     Open Access  
Journal of Global Optimization     Hybrid Journal   (Followers: 6)
Journal of Hazardous Materials     Hybrid Journal   (Followers: 12)
Journal of Health Management     Hybrid Journal   (Followers: 10)
Journal of Health Organisation and Management     Hybrid Journal   (Followers: 29)
Journal of Housing Economics     Hybrid Journal   (Followers: 10)
Journal of Human Resource Costing & Accounting     Hybrid Journal   (Followers: 5)
Journal of Indian Business Research     Hybrid Journal  
Journal of Indonesian Economy and Business     Open Access   (Followers: 1)
Journal of Industrial Economics     Hybrid Journal   (Followers: 23)
Journal of Industrial Relations     Hybrid Journal   (Followers: 22)
Journal of Industry, Competition and Trade     Hybrid Journal   (Followers: 10)
Journal of Innovation & Knowledge     Full-text available via subscription   (Followers: 3)
Journal of Innovation in Business and Economics     Open Access   (Followers: 1)
Journal of Institutional Economics     Hybrid Journal   (Followers: 16)
Journal of Intellectual Capital     Hybrid Journal   (Followers: 1)
Journal of Intelligence Studies in Business     Open Access   (Followers: 1)
Journal of Intergenerational Relationships     Hybrid Journal   (Followers: 4)
Journal of International Business Studies     Hybrid Journal   (Followers: 48)
Journal of International Education in Business     Hybrid Journal   (Followers: 2)
Journal of International Management, Educational and Economics Perspectives     Open Access  
Journal of International Scientific Researches     Open Access  
Journal of Law and Economics     Full-text available via subscription   (Followers: 80)
Journal of Law, Economics, and Organization     Hybrid Journal   (Followers: 49)
Journal of Legal Studies     Full-text available via subscription   (Followers: 46)
Journal of Management Analytics     Hybrid Journal  
Journal of Management and Development Studies     Open Access   (Followers: 1)
Journal of Manufacturing Processes     Full-text available via subscription   (Followers: 8)
Journal of Mathematical Economics     Hybrid Journal   (Followers: 4)
Journal of Media Economics     Hybrid Journal   (Followers: 3)
Journal of Medical Economics     Hybrid Journal   (Followers: 6)
Journal of Money Laundering Control     Hybrid Journal   (Followers: 249)
Journal of Multi-Criteria Decision Analysis     Hybrid Journal   (Followers: 1)
Journal of Multinational Financial Management     Hybrid Journal   (Followers: 5)
Journal of Nepalese Business Studies     Open Access  
Journal of Neuroscience, Psychology, and Economics     Full-text available via subscription   (Followers: 10)
Journal of New Business Ventures     Full-text available via subscription  
Journal of Nonprofit Education and Leadership     Full-text available via subscription   (Followers: 10)
Journal of Open Innovation : Technology, Market, and Complexity     Open Access   (Followers: 1)
Journal of Operations and Strategic Planning     Hybrid Journal  
Journal of Organizational Behavior     Hybrid Journal   (Followers: 61)
Journal of Organizational Behavior Management     Hybrid Journal   (Followers: 18)
Journal of Organizational Computing and Electronic Commerce     Hybrid Journal   (Followers: 1)
Journal of Participation and Employee Ownership     Hybrid Journal  
Journal of Payments Strategy & Systems     Full-text available via subscription   (Followers: 4)
Journal of Peasant Studies     Hybrid Journal   (Followers: 28)

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Journal of Business and Management
Number of Followers: 1  

  This is an Open Access Journal Open Access journal
ISSN (Print) 2252-3898 - ISSN (Online) 2252-3308
Published by Institut Teknologi Bandung Homepage  [12 journals]
  • Understanding The Impact of Service Recovery Strategies Towards Service
           Recovery Satisfaction and Customer Loyalty: A Case of IndiHome Internet
           Service Provider

    • Authors: Muhammad Fauzan Naufal Yusran, Annisa Rahmani Qastharin
      Abstract: IndiHome is one of internet service providers in Indonesia. Despite the increasing number of
      users, IndiHome experience service failure in serving their customers. To understand the impact of service recovery strategies towards service recovery satisfaction and customer loyalty, IndiHome have to performed service recovery. Quantitative method is used to gain the information in order to identify the relationship between service recovery strategies towards service recovery satisfaction and customer loyalty. The primary data is gathered from 230 respondents with several criteria. The results shows that compensation is the only strategies that affects both service recovery satisfaction and customer loyalty, and the other just affect service recovery satisfaction. Also, IndiHome have to implement some strategies of service recovery to particular type of respondents based on what type of service recovery strategies that the customers tend to be more focused or concerned in order to gain back their satisfaction and maintain their loyalty. Therefore, the objective of this research is completed. Keywords: Problem Solving, Explanation, Compensation, Follow Up, Service Recovery Strategies, Service Recovery Satisfaction, Customer Loyalty.
      Issue No: Vol. 10

    • Authors: Purita Suri, Liane Okdinawati
      Abstract: Ever since the Covid-19 pandemic began in 2019, the demand of import and the supply of export decreases and it affect the performance of the freight forwarding industry. The pandemic also accustoms people to limit physical interactions with the use of technology and the acceleration of information exchange. Hence to adapt with the current situation, companies must optimize their information system through evaluations. Therefore, this research is conducted to evaluate the information system of PT. Jatidiri Trans located in Jakarta, according to the perspective of users based on the DeLone and McLean Information system Success Model (D&M Model) (2003). The data collection of the research was obtained through a five likert questionnaire (5 indicates strongly agree and 1 indicates strongly disagree) which contains of six interrelated IS success variables; System Quality, Information Quality, Service Quality, Use, User Satisfaction, and Net Impact. The data were distributed to 24 users of the information system. The relationship of the obtained data was analyzed by using Partial Least Square Structural Equation Modelling (PLS-SEM). The output of this research validates the D&M model based on four significant hypotheses, namely Information Quality affects Use, Service Quality affects User Satisfaction, Use affects Net Impact, and User Satisfaction affects the Net Impact.

      Keywords: Information System Evaluation, PLS-SEM, IS Success Model
      Issue No: Vol. 10
  • Analyzing and Redesigning the Recruitment and Selection Process at AIESEC

    • Authors: Muhamad Ilham Noer Fauzi, Aria Bayu Pangestu
      Abstract: AIESEC Bandung is a non-profit organization run by youth in a volunteer system to develop the leadership skills of young people in Bandung Raya. Currently, AIESEC Bandung is experiencing problems with its members, indicated by the decline in performance and the low level of member retention. After conducting initial data collection by doing interviews with AIESEC Bandung is LCVP as a key informant and by doing observation as a member at AIESEC Bandung, it was found that recruitment and selection are factors that play a role in member performance and retention rates. Therefore, conducting further research on the recruitment and selection process is expected to help AIESEC Bandung improve member performance and increase retention rates by knowing the cause of bad recruitment and selection processes. In carrying out a more in-depth investigation, the interview process with the respondents from four current members and four ex-member AIESEC Bandung, and document analysis were carried out to provide a broader picture of the root cause, assisted by the data contained in the related documents. This research succeeded in finding problems in recruitment, especially problems in job descriptions. Then managed to find problems in the selection, especially problem in the interview part. Thus, this research will provide recommendations for the recruitment and selection process for AIESEC Bandung.

      Keywords: Non-Profit Organization, Recruitment and Selection Evaluation, Volunteer Member Performance, Volunteer Member Perception
      Issue No: Vol. 10
  • Understanding The Digital Readiness Level of Young Milennials in Bandung

    • Authors: Hutahaean Andina Putri Melinda Gamaliel, John Welly
      Abstract: The digital era created a new gap in the middle of the economic process in the company. This gap makes the company is still confusing to manage the talent whether managing and developing the talent based on their skills or re-skilling to the digital skills. The main actor on this era is young millennials people who in 10-24 years old and ready to join in the workforce. By using a quantitative approach with questionnaire method and descriptive analysis, the researcher would be measuring the readiness level of young millennials. The researcher was limited the scope and do this research in Bandung City. The researcher also used a framework from DQ Institute as a main framework on this research which is Digital-Intelligence-Quotient. Using this research method and framework, the researcher has already defined that most of respondents have ready to face the digital era and mastered in the future workforce competency, it could be seen from the result isthe young millennials have high scores in every level which is around 70% - 86%. Meanwhile, there are still young millennials that has a low score. Therefore, the young millennials should create a right strategy to increase their future workforce competency and become an individual that wise, competent, and future-ready digital citizens who successfully use, control, and create technology to enhance humanity.
      Keyword: Digital Readiness, Future Workforce Competency, and Young Millennials
      Issue No: Vol. 10

    • Authors: Onasis Christina Naibaho, Henndy Ginting
      Abstract: Employees are the vital aspect in supporting the business with duties and responsibilities in developing business. However, one of the things that are often forgotten by the workplace is the importance of maintaining psychosocial conditions, such as letting them work like machines with excessive workloads and with various pressures to achieve business goals in the workplace. We first identify the psychosocial conditions experienced by employees at work using the short version of COPSOQ III. In this instrument, there are six domains with 23 factors. Meanwhile, employee performance is measured by the concept of Robbins (2006), which has indicators of quality, quantity, effectiveness, work commitment, punctuality, and independence. This research uses a quantitative method with 181 respondents taken randomly from Indonesian employees who work in a company or an agency. This study confirmed that all psychosocial domains had a significant influence (p < 0.05) on employee performance, and 16 factors contained in these domains directly correlated to performance. These findings suggested the business community and workplace pay attention to these six domains or, more specifically, to the 16 correlated factors because influences give to employee performance.

      Keywords: psychosocial, employees, COPSOQ III, employee performance
      Issue No: Vol. 10
  • Determinants of Islamic Banking Profitability in Indonesia

    • Authors: Sabila Hikmatul A'la, Asep Darmansyah
      Abstract: Any economic growth and stability mostly depend on its banking sector. However, the ROA of conventional banks in Indonesia always higher than Islamic banks in the previous 5 years period. This research focuses on finding the internal-bank factors that may affect the profitability of Islamic banks in Indonesia. Internal-bank factors as independent variables that tested in this research are bank size (SIZE), Capital Adequacy Ratio (CAR), Liquidity of Assets (LIQ), Operational Efficiency (BOPO), Gearing Ratio (GR), Non-Performing Financing (NPF), and Financing to Deposit Ratio (FDR). Return on Asset (ROA) used as dependent variable which represent profitability of banks. The data samples have passed the classical assumption test and continued with multiple linear regression. The result shows that partially SIZE and BOPO give a negative significant effect on ROA. CAR, LIQ, GR gives a positive significant influence on ROA. NPF and FDR have no effect on profitability of Islamic banks in Indonesia. The simultaneously significant effect is given by SIZE, CAR, LIQ, BOPO, GR, NPF, and FDR on the ROA of Islamic banks in Indonesia. Keywords: Bank size, Capital Adequacy Ratio, Liquidity of Assets, Operational Efficiency, Gearing Ratio, Non-Performing Financing, Financing to Deposit Ratio, Return on Asset.
      Issue No: Vol. 10
  • Estimating the Equity Value of PT Smartfren Telecom Tbk. Using Discounted
           Cash Flow and Relative Valuation

    • Authors: Farhan Ramadhan Bazargan, Ana Noveria
      Abstract: The development of technology has changed the telecommunications industry, both globally and domestically, so that telecommunications companies have benefited as internet service providers where currently the internet has become a primary need for the community. PT Smartfren Telecom Tbk (FREN) is one of the leading telecommunications service providers in Indonesia which is part of the Sinar Mas group. As a telecommunications company, FREN should benefit from developments in the telecommunications industry, however, that development if telecommunication industry is not in line with the company's profit. Whereas FREN has an increasing trend in revenue from 2015 to 2020 with a CAGR of 21%. This study aims to analyze the intrinsic value of FREN’s equity and compare with the market price and industry multiples. The valuation method used in this study are discounted cash flow (DCF) with a free cash flow to firm model and relative valuation with EV/EBITDA. Based on the results of the calculation, the market price of FREN's shares is considered too high where the intrinsic value of FREN ranges from Rp51 to Rp78 which is lower than the closing price (July 16, 2021) which is Rp112

      Keywords: telecommunications, DCF valuation, intrinsic value, overvalued, relative valuation
      Issue No: Vol. 10

    • Authors: Rivanny Deva Safitri, Aurik Gustomo
      Abstract: Performance appraisal can be defined as one of the strategic approaches that will help a company to achieve the objective through improving the performance of the human capital that the company owns. In real practice, it has been considered as the most difficult process and most problematic HR areas for the parties involved. It indeed has been a challenge for many companies, but its program can be run in a more effective way if the management is able to fit practice, goals, and the strategy in utilizing it. In this research, an example of challenges in performance appraisal occurred in one of the biggest government entities, BPJS Ketenagakerjaan. A research conducted in which it aims to explore the performance appraisal system and the weaknesses in it. The data was collected through an in-depth interview with the Human Capital Department and the employee as users. The collected data were processed using Qualitative Coding and Analysis upon the interview result in order to understand and generate the findings. From the study, it has been indicated that in the components adopted by the company through the system, several practices have shown ineffectiveness. The issue is placed in the realization of individual appraisal data specifically in KPI measurement where all employees in the certain department have similar appraisal results. As a result, the HR function of performance appraisal that the company has can not be utilized properly. Hence, as a recommendation, BPJS Ketenagakerjaan needs to improve the performance appraisal system which focuses on fairness among employees and company’s succession cohesively through improving the cascading target process and appraisal method adjustment.
       Keywords : Performance Appraisal, Employee Performance, Key Performance Indicator, BPJS
      Issue No: Vol. 10
  • The Impact of Young Women Imagery on Advertisement Towards Purchase
           Intention of Pocari Sweat

    • Authors: Irham Alifa Muhammad, Nila Armelia Windasari
      Abstract: Advertisement has been important to share companies’ values and perceptions. Though the portrayal of women in advertising is often shown with common fundamental characteristics. Indonesia’s relatively conservative views on gender, and Pocari Sweat’s often use of women as the dominant character, there is the incentive for Pocari Sweat to re-evaluate the effectiveness of their ads. This study aims to understand how women-dominated advertisement could influence male and female customer’s purchase intention of Pocari Sweat. To achieve these objectives this research incorporates the Stimulus-organism-response model (SOR) as a base framework. Questionnaires are distributed through an online form and received 168 responses from respondents aged 14-50 years old living in Indonesia. Through descriptive analysis and PLS-SEM, this research showed that customers perceive the advertisement to be well made. Males are not affected by the ads as much as females emotionally, and self-congruency for female respondents will have an effect to their purchase intention. This research could provide insights to marketers to be aware of which factors that significantly affect customer purchase intention of male and females. Moreover, demonstrate the significance of self-congruence as a factor to test the effect on purchase intention for low-involvement beverage products such as Pocari Sweat.

      Keywords: Advertisement, Purchase Intention, Women Imagery, Perception towards Women, Self-congruence
      Issue No: Vol. 10
  • Brand Storytelling and It’s Influence Towards Building Consumer-Brand
           Identification, Brand Attitude, and Purchase Intention in Cosmetics: A
           Case Study in A Local Skincare Brand

    • Authors: Giva Athalla, Ira Fachira
      Abstract: With the ever-growing advancements and significance of technology in today’s generation of consumer and ease of access to millions of brands, brands use a story to distinguish themselves. Cosmetic brands in particular are known to use storytelling to attract their consumers as it caters to their psychological needs—their own definitions and perceptions of beauty—making it personal to the consumers. Using digital storytelling, brands can defy conventional sense of storytelling by using different stimuluses such as videos which, if broken down, is essentially a collection of images, sounds and even texts. This study aims to explore how these brands use Brand Story to build their audiences to gain favorable Brand Attitude, Consumer-Brand Identification and Purchase Intention. Using an experimental approach studying how a cosmetic brand (Skin Game) affects their audience by using a video to tell their story. The results indicate brand story has a significant positive influence on brand attitude as well as brand attitude towards purchase intention. However, this study did not identify a significant influence of brand story and brand attitude towards consumer-brand identification. The results of this study share insights and are expected to make a contribution in theoretical and practical implications in digital storytelling for cosmetic brands.

      Keywords: Cosmetics, Digital Storytelling, Brand Story, Consumer-Brand Identity, Brand Attitude, Purchase Intention
      Issue No: Vol. 10
  • The Effect of Happiness at Work Towards Internal Branding Mechanism: A
           Case Study on Kita Berkisah

    • Authors: Aulia Fitrianti Rahayu, Henndy Ginting
      Abstract: Kita Berkisah is mental health care organization that provides e-counselling session, peer support group, and online talks. Since it has been established for a year, in order to keep growing, they feels the need to continuously provide the best service for individuals who need a safe space for healing both customers and the people inside. To help customers find positive vibes, they also need to ensure the employee initiate brand aligned behaviour through internal branding mechanism (IBM). This study objectively find the influence of the employee’s positive feelings from the constructs of happiness at work (HAW) towards brand understanding and brand commitment in IBM. A quantitative survey was conducted among 52 employees. The result indicate happiness at work has a positive and significant influence to both brand understanding and commitment. It further shows that work engagement as one of the construct of HAW has the most significant influence towards brand understanding and commitment. This study implies that Kita Berkisah could firstly focus on building work engagement to develop employee’s brand aligned behaviour. HAW is expected to be explored to improve IBM for academic and management implications.

      Keywords: Happiness at Work (HAW); Internal Branding Mechanism (IBM); Brand Understanding; Brand Commitment.
      Issue No: Vol. 10

    • Authors: Dimas Randy Tirtoajie, Aria Bayu Pangestu
      Abstract: AIESEC Lille is a non-profit organization managed by Gen Z members to develop leadership skills to young people in Lille, France. Currently, the organization is experiencing issues regarding the members leaving and the overall activities being run in the organization. After conducting further assessments, it was found that AIESEC Lille had issues about the organization’s job design. The job design is one of the important aspects of the HR process, being the overall blueprint on how each task is given and completed. The job design can impact not just the organization’s well-being, but also the employees’ motivation, hence problems occur when employees are unmotivated in completing their work which can suspend the organization’s activities. The aim of this research is to analyze the current job design of AIESEC Lille and propose insights to help solve this problem, one of them by the approach of gamification. Throughout this study, an interview process was conducted followed by benchmarking to provide insights regarding the gamified job design. This research successfully pointed out the main problems within the job design, hence this research will provide further recommendations for the job design to be created in AIESEC Lille.

      Keywords: Job design, Gamification Approach, Gen Z
      Issue No: Vol. 10
  • The Influence of TikTok Information Quality Towards Destination Image
           Formation in Greater Bandung

    • Authors: Muhammad Alif Fairuz Abadi, Annisa Rahmani Qastharin
      Abstract: Covid-19 pandemic affects tourism sectors, especially for Greater Bandung, which is a national strategic destination. Improving destination image is an essential strategy for tourism recovery strategy given the perceived belief and overall understanding of a tourist destination in the destination's image. This research will determine the role of TikTok content quality towards destination image formation in Greater Bandung. Primary research data was carried out using an online survey method related to variable information quality and destination image formation. This research was carried out from May to July 2021 with 219 respondents. Data analysis was performed using the SmartPLS 3.0 application by the PLS-SEM data analysis approach. The result was that interestingness was positively correlated with both cognitive image and affective image. In contrast, relevancy was positively correlated with the cognitive image. This study will contribute to improving the Greater Bandung destination image hence increasing tourist intents to visit Greater Bandung and thus contributing as a post-Covid-19 pandemic tourism recovery plan.

      Keywords: Covid-19, Destination Image, Greater Bandung, Information Quality, TikTok, Tourism
      Issue No: Vol. 10

    • Authors: Anjas Irwansyah, Yuanita Handayati
      Abstract: Quality is one of the key successes of company to meet customer demand. Quality management is the internal process and one of its parts is Quality Control as main point in this research. The object research is PT Genta Trikarya as one of the many guitar assembly industries in Indonesia. Currently the implementation of QC at each stage of the business process has a lack of optimality or poor performance especially for three QCs that produced the most defects would be more concerned, which led to a significant increase in number of defects from 2019 to 2020. To overcome the problem, the suitable methodology is Six Sigma Methodology as the problem solving and continuous improvement process. Therefore, this research aims to minimize number of defects. The data collected by using qualitative data approach through semi-structured interview and observation as primary data, and report as secondary data, for the informants are Quality Manager and Polish QC Staff. The data were analysed by using DMAIC approach which consists of Define, Measure, Analyse, Improve, and Control. For QCs’ poor performance need to be trained to create better performance for next processes as one of the most important proposed solutions. This research can be said useful especially for PT Genta Trikarya as the object research.

      Keywords: Quality Management, Quality Control, Six Sigma Methodology, DMAIC, Defects
      Issue No: Vol. 10

    • Authors: Wasingatun Nikmah, Nurrani Kusumawati
      Abstract: Digital or social media advertising is becoming trends in the world recently. The intense competition in industry is getting bigger, companies compete to get customer attention by creating advertisement that most of them have similar message. Therefore, in social media people see advertising as annoying things that will be skipped. One of the solutions is storytelling advertising which is have persuasive effect to influence consumer though storyline. So, this study aims to identify the behavior of the video storytelling advertisement audience in digital media especially social media where in the previous research shows that the story plays with consumer emotions and also influences consumer attitude and perception toward an object. Also, uses a quantitative approach through online questionnaires as tools to collect the the total sample use in this study is 419 samples. The results show that storytelling advertising can eliminate the negative emotions and generate more favorable emotional responses such as warm feelings compared with factual advertising. Humor and stories about daily life with meaningful messages are the type of storytelling advertising that get the most attention from viewers.
      Keywords: Video Storytelling advertisement, Behavior, Digital media, Customer emotion, Quantitative
      Issue No: Vol. 10

    • Authors: Beatrice Amabella Utari, Prawira Fajarindra Belgiawan
      Abstract: Tourism is one of the most important economic activities and was planned to be the core economy of Indonesia. During this COVID-19 pandemic, the period of self-isolation and other restrictions changed the tourists’ travel behavior and made tourism be the most affected industry. Government wanted to focus on the five of Indonesia's super-priority destinations; Borobudur, Labuan Bajo, Mandalika, Likupang, and Lake Toba, to recover the loss, but on the implementation, the ministry is not focused on the travel demand. This research aims to explore factors that affect Indonesian domestic tourists while choosing the five super-priority destinations during this COVID-19 and propose a recommendation to the tourism stakeholders. Using the choice modelling analysis, Mandalika government protocols, transportation cost, travel time; Labuan Bajo and Borobudur health and hygiene; and Borobudur destination image significantly influence tourist’s choice. The Health Enthusiast, Sports and Culture Person, and Nature-lover characteristics influence tourists in choosing destinations besides Lake Toba. The Social and Explorer characteristics influence them in choosing Lake Toba. Thus, the government should maintain periodic management controls of Cleanliness, Health, Safety, Environment Sustainability (CHSE) protocols and collaborate with tourism service providers to promote the five of Indonesia's super-priority destinations rooted in tourists' interest and safety guarantees.

      Keywords: Tourism, Choice Modelling, Destination Choice, Indonesia’s Super-Priority Destination
      Issue No: Vol. 10
  • Influence of Promotion Mix on Consumer Purchase Intention Towards Umrah
           and Hajj Travel Agency Service (Study Case of Haromain Mubarok Tour and

    • Authors: Faricha Ernestin Billah, Prawira Fajarindra Belgiawan
      Abstract: Indonesian SMEs are on the rise, streak from 52 million in 2010 and expected to reach 65 million by 2020. Umrah and hajj travel agency is one of examples, since Indonesia has the largest Muslim population and always been ranked as top 10 countries sending the most umrah and hajj pilgrims with 988 existing agencies. Ironically, SMEs still face marketing problems especially in promotion area. Therefore, it is important to identify the potential market and understand the influence of promotion mix tools towards purchase intention. Research is done in Bandung through questionnaire with 205 respondents and analyzed using multilinear regression. It is discovered that advertising, personal selling, and sales promotion have the strongest influence, while public relations and direct marketing are the weakest. Additionally, people aged 22 up to '56 years old with monthly income IDR '1.000.000 up to '10.000.000 regardless their gender, education, occupation, and umrah or hajj experience are indeed a potential market. Hence, it is suggested to approach the potential market using advertising, personal selling, and sales promotion in order to increase their intention to purchase umrah and hajj travel service. But the strategy needs to be adjusted to fit in every segment of the potential market.

      Keywords: Consumer Purchase Intention, Indonesian SMEs, Marketing Strategy, Promotion Mix, Umrah and Hajj Travel Service
      Issue No: Vol. 10
  • Determining Performance Factors of The Salesman Using Nvivo: Case Study of
           PT. So Good Food Bandung

    • Authors: Meliana Aulia Dewi, Aurik Gustomo
      Abstract: The Food and Beverage industry gives a significant contribution to the national economy. JAPFA is the biggest agriculture food company in Indonesia, while PT. So Good Food Bandung is a local distributor of JAPFA products. This research intends to determine the performance factors of salesman in PT. So Good Food Bandung the case study of unreached sales target by analyzing the current skills development, the caused of salesman low skills, and generate a recommendation to increase skills development. This research used a qualitative approach and Nvivo to generated coding. The result indicates the category of a high performance standard that shows the behavior of Vocal about Career Aspiration, Exude Passion and Positivity, Eager to Develop New Skills, Behave as a Company Ambassador, Aware of Responsibility. Meanwhile, the low performance standard shows the behavior of Lack of New Improvement, Lack of Motivation, Lack of Communication Skills, Constantly Complain, each of the interview participants will generate the score of coding based on that behavior. The finding of this research is expected to give a recommendation for a training program as a tool to increase skills development by considering the result of this research.

      Keywords: Performance Factors, Salesman, Nvivo, Training Program, Skill Development

      Issue No: Vol. 10
  • Analyzing Factors Influencing In-Game Purchase Intention of Virtual Items:
           Case Study of PlayerUnknown’s Battleground Mobile (PUBG-M)

    • Authors: Regita Briliana, Annisa Rahmani Qastharin
      Abstract: PlayerUnknown’s Battleground Mobile (PUBG-M) is the highest-earning battle royale game in the world. Their revenue mostly come from China and United States. Indonesia are a potential market for PUBG-M. This study aims to know factors influencing Indonesian users’ PUBG-M in-game purchase intention and examine loyalty towards the game relationships to factors that could influence in-game purchase intention. A quantitative survey were conducted among 338 respondents who have purchased PUBG-M virtual items and using Partial-Least Square (PLS) - Structural Equation Modeling (SEM) to analyze relationships between variables and purchase intention. The result indicates that game satisfaction, loyalty towards the game, social relationships and self-image, good price, character competencies and playfulness significantly influences in- game purchase intention. This study also finds that loyalty towards the game mediates factors influence in-game purchase intention. Game developers should enhance users’ satisfaction and loyalty, as well as playfulness and character competencies, while also increasing user’s social value and lowering the in-game purchase price. This findings could assist PUBG-M game developers a better approach in determining which marketing strategy to implement in order to increase game profitability and seize opportunities in Indonesia by considering Indonesian users’ purchase intention.

      Keywords: Purchase Intention; In-Game Purchase; Virtual Items; Indonesia; PUBG-M; Loyalty towards the Game.
      Issue No: Vol. 10

    • Authors: Rafiz Juliansyah, John Welly
      Abstract: The year 2020 is the 7th time a population census has been carried out by the Central Statistics Agency. The presence of the COVID-19 pandemic in Indonesia at the beginning of 2020 caused several problems that disturbed the progress of the population census. Based on literature study, this research will apply McKinsey's 7s theory to diagnose and identify this shift. The general model of planned change by Thomas G. Cumming and Christopher G. Worley is the basic model of the process and methodology of this research. To measure the level of effectiveness of the shift that has occurred, the author will make a comparison with the objective of implementing the 2020 Population Census itself. The results are BPS Prov. Kep. Bangka Belitung made major adjustments to the indicators of strategy, staffing, system and structure. Not too many big changes were made to the style indicator, and only minor changes to the skill indicator. As for the shared value indicator, no adjustments were made.
      Keywords: Population Census, Covid-19 Pandemic, Organizational Model, 7s Mckinsey, planned change
      Issue No: Vol. 10
  • Build A Strong Brand Image in Waste Management Social Enterprises

    • Authors: Tiara Alunan Dhita, Bambang Rudito
      Abstract: Social enterprises of waste management have been growing rapidly overtime. During the pandemic, this sector has become one of the resilient businesses where enterprises should be able to attract attention and become on top of mind with a good perception for customers. Moreover, there is currently no single company that has a strong waste management brand image. This study aims to identify the factors to build brand image, identify most significant factors which affect the improvement of brand image, and provide recommendations on how companies should build strong brand image. The data collection was carried out using a quantitative approach and purposive sampling technique with a total of 101 respondents. PLS-SEM is used to process data and analyze the relationship between variables. In addition, a qualitative approach through semi-structured interviews with 3 informants was conducted to validate data and develop recommendations. The results showed that aspects of brand behavior and attitudes and brand associations had a significant effect on the formation of the brand image of waste management social enterprises, while the other three aspects such as brand identity, brand personality, and brand competence and benefits did not show a significant effect. This study recommends waste management social enterprises can implement carrying out certain live acts, spreading positive state of mind, conducting social interaction, and holding collective acts to build brand image.
       Keywords: Waste Management Social Enterprises, Brand Image, Quantitative Approach, PLS-SEM,
      Qualitative Approach
      Issue No: Vol. 10
  • Understanding Generational Perceptions: The Influence of Free Service
           towards Premium Service Purchase Intention in OMS Platform

    • Authors: Hana Aiko Andryani, Rendra Chaerudin
      Abstract: The Online Music Streaming (OMS) platform is one of the biggest contributors towards music industry’s revenue. However, the revenue stream of OMS platform is limited into two sources; premium service and paid advertisements. Most of the users are using the free service of the platform and they are spread between three consecutive generations; generation X, Y, and Z. This research purpose is to (1) identify the difference in how each generation’s age and behavior affect their perceptions towards the free OMS platform; (2) determining its impact towards the intention to convert into premium user. This research involved 402 respondents from Indonesia and is analyzed using the SEM-PLS method. The results show that only generation X has different influence towards their perceptions on OMS platform. Generation Y and Z has significant influence towards their perceived usefulness, perceived enjoyment, and perceived trust. However, the perceived usefulness is the only perception that has significant impact towards their purchase intention. Meanwhile, generation X was found to have insignificant influence towards their perceived trust and none of the perceptions have a significant influence towards their purchase intention of premium service in OMS platform. This research is expected to benefits the OMS Industry and future studies.
       Keywords : Consumer Perception, Digital Platform, Generational Cohorts, Music Streaming, Partial
      Linear Regression, Purchase Intention.
      Issue No: Vol. 10

    • Authors: Syifa Azzahra, Budi Permadi Iskandar
      Abstract: The increasing demand and supply of conventional skincare products have caused severe damage towards the environment. The environmental damage caused by conventional skincare products have driven both producers and consumers to shift their interest towards a more sustainable and eco-friendly option which is green skincare. It is important that consumers start shifting from conventional skincare to green skincare. However, the problem consumers are still reluctant to entirely shift from conventional skincare to green skincare due to their misconception that green skincare cannot outperform conventional skincare in terms of its functionality and benefits to the skin. In order to convince consumers that green skincare can perform as well as or even better than conventional skincare, this study will conduct an analysis regarding the comparison of both products. The objective of this research is to analyse the relevance of product price, product reviews, and product benefits in shifting consumers’ behavior to use green skincare cleansers over conventional skincare cleansers. The Multiple Linear Regression (MLR) will be used to process the quantitative survey data of 200 samples.
       Keywords: Green Skincare, Conventional Skincare, Cleanser, Shifting Factors, Consumer Usage,
      Multiple Linear Regression
      Issue No: Vol. 10
  • Proposed Design of Practical Approach in Implementation of Operations
           Focus, Case Study in PT. X

    • Authors: D'lora Barada Wahab, Dermawan Wibisono
      Abstract: In 2020, Indonesia had experience in increasing the number of internet users up to 73,7% of the total population, which had been increased 25.5 million users from the previous years. This phenomenon, coupled with the current pandemic situation, has become one of the key factors from the rapid growth of the e-commerce industry. PT. X is one of the e-commerce based in Indonesia which provides a platform to connect farmers and producers by distributing food products to customers. Currently, PT. X has not yet implemented the Malcolm Baldrige National Quality Award in managing its product quality. Therefore, it needs to be explored the capabilities to manage quality on production processes. This research is presented a qualitative method in which in processing data collection, this research using an interview process with the COO of PT. X. The questions asked are based on the 2021-2022 Baldrige Excellence Builder, which focuses only on criteria number 6, operations focus. The answer was assessed using the Baldrige Scoring Guideline. Based on the results of interviews, data interpretation, and data assessment using the MBNQA framework, it is founded that PT. X's current operation performance is still low. The score gain is 46,75 points out of 85 points. As consequence, several improvements are needed so the company can improve its performance and increase the score to become World Class Company based on the Malcolm Baldrige National Quality Award, including designing and implementing an effective and systematic approach that is fully responsive to its multiple company requirements for the work process and operational effectiveness, the method used in future should address the work process and operational effectiveness with the company's operating environment that is well integrated with the current and future organizational needs, and improve the evaluation and improvement systems and the organizational learning through fact-based innovation.
      Issue No: Vol. 10
  • Forecasting Method Analysis of Tin Ingots Company in Indonesia. Case
           Study: PT. Timah Tbk

    • Authors: Fauzan Madani, Akbar Adhi Utama
      Abstract: Mineral mining is performed globally, and mineral demand is continually growing in accordance with human necessities. Especially for Tin, the global tin market to grow at a CAGR of 0.81% during the period 2017-2021. PT. TIMAH Tbk, a state-owned company, operates the official tin mine on Bangka and Belitung Islands. The number of tin ingots is produced based on the RKAP or the planning master for PT. Timah Tbk. This research aims to get the well-performing forecasting method to make the estimation of tin ingots sales.

      After analyzing the target and realization from 2009-2020, there several error between them with the specification MAD 7,291, MSD 123,983,550, and MAPE 18.1%. This error indicates that the target and realization have 18.1% different. In this research, there are several methods used to get the better forecasting method with lowest error. The methods conducted are based on (Nahmias & Olsen, 2015) time-series method analysis and causal method. The time-series analysis used are 4-Year Moving Average, Single Exponential Smoothing, Holt’s Model, and Winter’s Model. Furthermore, the causal method used are exercised by Support Vector Machine (SVM). The demand data used are based on sales of refined tins (tin ingots) from 2009-2020.

      The result shows that SVM method or causal method has become the forecasting method with lowest forecast error with detail MAD 3,084, MSD 29,360,790, and MAPE 8.9%. This forecasting method is performing well because the factors used that affect the demand of tin in Indonesia have theoretically passed the correlation test (Safitri, 2004).

      Keywords: Forecasting method analysis, tins company, PT. Timah Tbk.
      Issue No: Vol. 10
  • Analyzing Factors Determining Clothing Interest and Purchase Intention
           Towards Everyday Pajamas Fashion Products

    • Authors: Ilham Muharam, Annisa Rahmani Qastharin
      Abstract: The trend of Everyday pajamas has recently become popular in the fashion world. Along with the growth of the trend, there are a large number of brands and also numerous everyday pajamas products within the market. This situation shows that there is high competition within the market of everyday pajamas, which could make business experience a reduction in its profits. Facing this situation, brands need to understand consumer’s clothing interest and purchase intention concept to develop marketing strategies to further help brands being competitive referring to the current competition within the industry. This research aims to identify factors influencing clothing interest and purchase intention in everyday pajamas products. To analyze the data result from 215 respondents, the writer uses Partial Least Square Structural Equation Modelling (PLS-SEM) with SmartPLS tool. The result finds that Attitude and Perceived behavioral control positively and significantly influence purchase intention towards everyday pajamas fashion products. Attitude within this research has become the most influencing factor towards everyday pajamas. On the other hand, need for uniqueness, WOM, brand image, and perceived quality become the factors that influence clothing interest. The findings of this research are expected to give insightful information for brands and for future study.

      Keywords: Everyday Pajamas, Competition, Clothing Interest, Purchase Intention, PLS-SEM
      Issue No: Vol. 10
  • Analysis Effectiveness Performance Appraisal On Improving Performance in
           Koperasi Asrama Mahasiswa ITB

    • Authors: Holil Asmi, Aria Bayu Pangestu
      Abstract: Performance appraisal is an important component in the human resource management
      process, the performance appraisal program serves to monitor employee performance, motivate
      members and increase organizational morale. In the Koperasi Asrama Mahasiswa ITB, the
      performance appraisal of employees in the economic division cannot increase the productivity and
      performance of employees. Performance appraisal currently does not have formal procedures and clear
      criteria for assessing member performance. So that organizations face problems where many
      performance programs fail, and members are not responsible. Therefore, this study was conducted to
      determine the effectiveness, determine the factors that cause ineffective performance appraisals in the
      economic division of the Koperasi Asrama Mahasiswa ITB, and how to improve it. This study uses a
      narrative method and relates the stories the researcher heard through interviews and studying current
      performance appraisal activities. The results of the effectiveness will show what factors influence the
      current performance appraisal and will show how the effectiveness of the performance appraisal in the
      Koperasi Asrama Mahasiswa ITB is. This study recommends the organization in making
      improvements that must be made to improve the system as an increase in the effectiveness of the
      organization&#39;s assessment.
      Keywords: Economic division, Effectiveness, Performance Appraisal, Student Dormitory
      Issue No: Vol. 10

    • Authors: Ursula Diantika Parapat, Achmad Fajar Hendarman
      Abstract: The Industrial Revolution is evolving again into the fourth industrial revolution known as Industry 4.0 where in this stage there is a combination between communication of technology, processor, software, sensor, to create information and value for the current manufacturing processes; hence, the style of thinking of the employees have to be relevant with the required kills to keep up with system modification. To face the advancement of industry 4.0, human resource such as digital mindset are essential. Current and future workforces that involved new environment and challenge require not only digital skill sets but also a digital mindset to ensure effective use of existing and emerging technology and information systems. As a company that has vision to become a financial institution that excels in services and performance in a sustainable manner, Bank BNI, which is a state-owned bank (BUMN) that established in 1946, definitely needs to keep improving the human resource’s quality to be able to serve relevantly with the current condition. This research aims to identify the readiness of Industry 4.0 in Bank BNI Majalaya employees and to identify the relationship between Digital Mindset and Industry 4.0 readiness

      Keywords: Industry 4.0 Readiness, Human Capital Readiness, Digital Mindset

      Issue No: Vol. 10
  • Assessment of Employee Acceptance Towards Learning Management System Used
           Case Study From PT. Amerta Indah Otsuka

    • Authors: Ribka Megawati Margaretha, Aria Bayu Pangestu
      Abstract: In order to increase employee performance and compete in the fast-growing FMCG business sector, PT Amerta Indah Otsuka needs a learning system called Learning System Management for upskilling and reskilling as well as establishing a growth mindset. To get to the present phenomenon, this research was undertaken first by interviewing PT Amerta Indah Otsuka's Head of Talent Development, and then by administering an online survey questionnaire to employees at the company's head office. The relationship between performance expectancy, effort expectancy and social influence on the behavioral intention to use LMS by employees of PT Amerta Indah Otsuka were the variables that would be evaluated in this study. According to the findings, two independent variables, namely performance expectancy and social influence, influence the behavioral intention of employees of PT Amerta Indah Otsuka to utilize the LMS. In addition, based on the findings, the variable that has a strong influence in influencing behavioral intention is social influence.
      Keywords : Learning Management System (LMS); PT Amerta Indah Otsuka; Partial Least Square-Structural Equation Model (PLS-SEM); Quantitative; Online Survey

      Issue No: Vol. 10
  • Designing a Competency-Based Recruitment Plan for Human Resource Manager
           in PT. Produksi Dari Hati

    • Authors: Rizka Amaliya Mutaqin, Adita Pritasari
      Abstract: Recruitment plan is the planning of a process aimed at selecting the best candidate for a job/position. Competency-based human resource management is a coherent and interrelated set of human resource management practices in all its areas: from the individual entering the organization, through effective functioning, development, until leaving the organization. PT Produksi Dari Hati (PT PDH) is a startup company in Indonesia that has been engaged in the film and creative industries since 2019. The company aims to expand its business and recruit new talents to help the company achieve these goals. This study aims to define the core, functional, and managerial competencies in accordance with the company's strategic objectives as initial capital for designing HR policies and practices. The results of these processes will be used as basic data in making recruitment plans for HR managers in PT PDH. This study uses a competency-based recruitment plan for HR managers. The research data was collected using triangular data as the main method, which was obtained from document analysis, literature review, and interviews with the Co-Founder of the company. Data were analyzed using Spencer's theory as a guide to determine competencies, references to the world economic forum competency classification as a guide to current competencies, and Gary Dessler's theory as a reference for creating recruitment plans. The result of this research is the soft competencies dictionary (core, functional, managerial competencies) for PT Produksi Dari Hati, and hard competencies, job analysis and recruitment plans for HR manager in PT PDH.

      Keywords: Recruitment Plan, Competency-Based Human Resource Management, Startup Company, HR Manager
      Issue No: Vol. 10

    • Authors: Pridya Equita Millianda, Nila Armelia Windasari
      Abstract: Wattpad is an online website and application designed to publish new user-generated stories for novice authors, which aims at creating social networks around stories for both amateurs and established writers. Wattpad helps aspiring authors find audiences, but it also offers original content to conventional book publishers, advertisers, and film and TV producers, in addition to providing them with real-time insights on the stories and subjects audiences find exciting (Steiner, A, 2017). Since Wattpad's popularity skyrocketed in Indonesia around 2011, the fiction shelves in bookstores in Indonesia are now dominated by books adapted from Wattpad. However, despite the fact that there are a significant number of Wattpad novels in the bookshelf, there rarely is a journal that discusses the relationship between the usage of Wattpad by readers, and their intentions to buy printed Wattpad books, especially in Indonesia. Therefore, this research aims to fill the existing gap. A quantitative survey was conducted among 325 respondents who have used the Wattpad app for at least the last 6 months to meet the objective of the research. As a result, after analyzing both genders of the respondent separately, it is indicated that for females, author familiarity, customer engagement, and perceived value is significantly correlated to consumer purchase intention. It was also found that perceived value is correlated to the
      story idea and customer engagement, while the engagement itself could occur depending on how interesting the story ideas, author familiarity, author’s promotion, as well as vote for vote and comment for comment activities. However, the perspective of the male respondent remains unclear because of the limitation of the number of respondents.

      Keywords: Wattpad Indonesia; Online writing and reading platform; Customer Engagement; Perceived Value; Purchase Intention
      Issue No: Vol. 10
  • TikTok Influence on Generation-Z Purchase Intention towards Offline
           F&B Businesses in Indonesia

    • Authors: Renalta Tarigan, Atik Aprianingsih
      Abstract: Covid-19, the acceleration of technology and booming applications like TikTok opens up opportunities for businesses. It is important for them to understand the influential factors in TikTok so marketing strategies can be conducted as effectively and efficiently as possible. This research focuses on businesses in the Food & Beverages sector which is a large sector in Indonesia that is believed to be immune to the pandemic and is even predicted to develop rapidly along with technology advancement. This study adopted the Buyer Behavior theory by Howard and Sheth as the base theory. A 7-Point Likert Scale online questionnaire filled out by 199 respondents from Generation-Z who use TikTok everyday and have purchased culinary products that appear on TikTok at least once. The analysis was carried out using Structural Equation Modeling through the statistical application of SPSS and AMOS. This study found that Informational Based Content and E-WOM had a significant effect on Brand Attitude and Purchase Intention. Meanwhile, Recreational Based Content and Involvement with a Brand only have a significant effect on Brand Attitude. This study also found that Brand Attitude has proven significant to be a mediating variable.

      Keyword: TikTok; Purchase Intention; Generation-Z; Structural Equation Modeling; Food and Beverages Business
      Issue No: Vol. 10
  • How can Au Gré Du Vin Increase Its Brand Awareness and Develop An
           Impactful Social Media Strategy'

    • Authors: Nadira Alifanda Awaloedin, Catherine Archambault, Fikri Hadiansyah
      Abstract: In the era of digitalization and with the occurrence of the pandemic, social media have become a crucial piece of a business marketing strategy as it eases companies to connect with their target customers, increase awareness, and boost their leads and sales. Due to the change of ownership and the impact of the pandemic, Au Gré Du Vin, a cellar specialist in natural and organic wines from Languedoc-Roussillon & Southwest in France, struggles to persistently stay relevant and show their unique selling proposition online specifically on Instagram, Facebook, and its official website. These three platforms have different objectives. Thus, must be utilised according to the features available and show alignment in aesthetic, content, and values to highlight brand identity and USP. Leading to a research question of “How can Au Gré Du Vin Increase Its Brand Awareness and Develop An Impactful Social Media Strategy'” as this research leverages a qualitative approach using both primary and secondary data collection processes.
      Keywords: Marketing, Social Media, Brand Awareness, Strategy, Wines, France.
      Issue No: Vol. 10
  • The Influence of Environmental Awareness on Purchase Intention in Buying
           Green FMCG Product

    • Authors: Hanifah Khairunnisa, Nurrani Kusumawati
      Abstract: Environmental conditions getting worse, but, FMCG industry in Indonesia, is contributing to environmental damage because the majority of plastic waste is produced by FMCG producers. Whereas most people are aware of environmental issues and value more for brands that care about the environment. In order to satisfy the consumers which impacts the brand or company sustainability, it is necessary to understand the consumer’s behavior through the consumer’s purchase intention. Therefore, this research aims to identify green FMCG consumer behavior and to identify the role of environmental awareness on consumer purchase intentions towards green FMCG products. This research uses a quantitative approach through an online questionnaire survey, analyzed using descriptive analysis and PLS-SEM. This research focuses on FMCG consumers who have environmental awareness, are interested in green products, and are domiciled in JABODETABEK or Bandung Raya. The result indicates that consumers get information from stores and social media, buy the products in the store, and snacks as their most frequently purchased product. The role of environmental awareness is to influences purchase intention indirectly through Attitudes, Subjective Norms, and Perceived Behavioral Control.

      Keywords: Environmental Awareness, Purchase Intention, Green Products, FMCG
      Issue No: Vol. 10
  • The Role of Modern Football Industry on a Nation's Economy

    • Authors: Ahmad Muzhaffar, Nur Budi Mulyono
      Abstract: Football is not just a game of sports, in the modern era football has evolved into something that people referred to as the football industry. The importance of the football industry on a country’s economy is indeed becoming a discussion among scholars, on how huge is the impact of football on the economy. Economy growth has factors that contribute to its increase and one of the aspects that contribute to a nation’s economy is the sports industry, especially football. This research paper will provide information on the empirical study of the relation between economic growth of some samples of European countries and football industries in each of those countries. The data were all taken before the pandemic of COVID-19. The COVID-19 worldwide pandemic has been a major problem for the world’s economy. The football industry has changed its format since then, the way the world enjoys football has been shifted. Therefore, it is worth mentioning that this research study does not show any of the major changes that happened in the pandemic circumstances in European countries as well as the European Super League initiation.

      Keywords: Sports Event, Modern Football Industry, European Economy
      Issue No: Vol. 10
  • Exploring Factors Driving Experiential Loyalty In Third-Wave Coffee Shop
           Saya Kopi Nuansa

    • Authors: Naufal Ahmad Ghiffary, Fitri Aprilianty
      Abstract: In this pandemic era, many third-wave coffee shops struggle to survive and compete in the market, and one of them is Saya Kopi Nuansa. According to previous studies, improving experiential loyalty can help businesses to compete in the market, as it boosts profits and reduces marketing cost. This research aims to identify the factors driving experiential loyalty in Saya Kopi Nuansa, and examine the influence of experiential quality, experiential satisfaction, perceived value, and experiential trust in the experiential loyalty of Saya Kopi Nuansa customers. This study use quantitative approach through questionnaire-based surveys. The target population was Saya Kopi Nuansa instagram followers, and the sampling technique is purposive sampling. Moreover, preliminary research (semi-structured interviews) were conducted to gain deeper understanding of experiential quality dimensions. The collected data is analyzed using the PLS-SEM method. As for the result, the significant factors influencing experiential loyalty are affective quality, physical environment quality, and outcome quality through experiential quality, perceived value, experiential trust, and experiential satisfaction as mediators. The finding is intended to help Saya Kopi Nuansa to build effective strategies to gain experiential loyalty, and subsequently, compete in the market.

      Keywords: Affective quality, experiential loyalty, experiential quality, Saya Kopi Nuansa, third-wave coffee shop

      Issue No: Vol. 10
  • An Analysis of the Online Learning Experience and Its Effect on Stress in
           Management Students of SBM ITB Batch 2021

    • Authors: Lumban Tobing Amanda Manuella, Nur Arief Rahmatsyah Putranto
      Abstract: The Covid-19 pandemic has spread across the globe and is one of the reasons for limiting human activities, one of which is schooling. One of the nations impacted by the Covid-19 pandemic is Indonesia. The Indonesian Ministry of Education and Culture published a policy addressing teaching and learning activities for all levels of education, starting with early childhood education and ending with universities, which must take out online teaching and learning activities by March 2020. The use of online learning activities is definitely not simple since it is something new, and, of course, there are benefits and drawbacks as well as difficulties that emerge in its implementation. This research will look at the experiences of SBM ITB management students from the class of 2021 and how they affect student stress. The findings of this research were obtained via a qualitative method. Gadzella's Student-Life Stress Inventory was used in this study. In conclusion, there are three degrees of stress: mild, moderate, and severe. Mild stress is the most frequent. This study found that students only experienced mild to moderate stress. Interactions (frustration), academic load (pressure), the environment (changes) and infrastructure (frustration) are all stressors. Students' physiological and emotional reactions to stress are distinct. They experience backaches, aches, and tired eyes. They are lonely, mentally tired, bored, and depressed. The data analysis presented showed both positive and negative aspects of online learning. It reduces physical fatigue, improves understanding of the material, is more flexible, and costs less. Online learning has a negative psychological and physical effect on students. Keywords: Online Learning, Stress, Stressor
      Issue No: Vol. 10
  • Mapping Business Model Strategy Based-On Motivation of People to
           Participating in Sharing Economy

    • Authors: Wahyu Zuhri, Mustika Sufiati Purwanegara
      Abstract: The sharing economy is a growing concept that has a massive and positive impact on society, but it is still below the traditional economy. This study is purposed mapping of sharing economy companies in Indonesia and international, and also to identify how their revenue stream, channel, and customer relationship strategy of pioneer sharing economy companies in response to motivation theory as an effort to provide literature and references for other existing or potential sharing economies, so that is expected to accelerate the development of the sharing economy. This research uses a qualitative approach and secondary data collected from previous research, company website, and articles. In this research, sharing economy companies determination is conducted by sort list of companies collected from the article based on requirements or indicators of sharing economy and pioneer sharing economy companies determination conduct use Alexa traffic and Simillarweb by comparing their rank as an indication of success in encouraging people to participate. Revenue stream assessment by looking at their revenue stream type and their monetization strategy. Channel and customer relationships assess by looking at their website using indicators of motivation (Economy Benefit, convenience, Sustainability, Sense of belonging, and Trust) to see the initiative. As the result of this research, 1. List of sharing economy companies in Indonesia and internationally divided into six sectors (finance, space, transportation, services, food, & goods) but in Indonesia, there is no company engaged in the food sector that meets the definition of the entire sharing economy. 2) List of revenue stream model strategies and monetizing strategies of sharing economy companies. In terms of revenue stream model strategy, it is found that the pattern is that companies charge commission fees to providers and assign transaction fees to users. 3)mapping website companies initiative as one of channel and customer relationship strategy in response to motivation theory, it is found the pattern in each sector and in general, it’s pattern means all companies have the initiative in some indicators. This research can be a standard or reference of other existing or potential sharing economy companies in determining business model strategy as an effort to accelerate the development of the sharing economy.
      Issue No: Vol. 10

    • Authors: Faza Verdana, Yunieta Anny Nainggolan
      Abstract: Abstract: Covid-19 pandemic has led the share-taxi industry into a precarious state. According to the previous studies, household financial management is one of the important factors to determine the economic welfare of a household finance condition. The objective of this research is to identify the determinants of household financial management of the share-taxi driver’s wife. The data of this research gathered from the questionnaire referred to (DEFINIT, SEADI and OJK, 2013) for basic financial literacy as well as Bank Indonesia (2013) for household financial management. The questionnaires are filled by 103 respondents and analyzed with multilinear regression. The result of this research showed that the basic financial literacy level of share-taxi driver's wife is still low and the household financial management of share-taxi driver's wife is categorized as medium. Moreover, monthly income and basic financial literacy has a positive and significant effect towards household financial management.

      Keywords: Covid-19 Pandemic, Household Financial Management, Basic Financial Literacy, Demographics Profile, Share-Taxi Driver’s Wife, Multilinear Regression
      Issue No: Vol. 10
  • The Influence of Promotional Mix on Muslim Fashion Brand Towads Consumer
           Buying Decisions: Case of L.tru

    • Authors: Bianca Ardila Fahrani, Annisa Rahmani Qastharin
      Abstract: As a country with the largest muslim population in the world, The development of Muslim fashion in Indonesia has increased tremendously in the last few years. This is an excellent opportunity for businesses engaged in the fashion industry, yet it has become more difficult and challenging for businesses to compete. L.tru is one of the pioneers of muslim fashion industry in Indonesia that has been running for 15 years. In order to compete and achieve the company's sales target, L.tru implements the promotional mix that consists of advertising, sales promotion, personal selling, public relation, and direct marketing. This research aims to identify the influence of each element of promotional mix on consumer buying decisions in L.tru and give recommendations that can be implemented by L.tru. The data was collected by spreading the questionnaire and analyzed by PLS-SEM. The result shows that sales promotion, direct marketing, and public relations are significantly affecting consumer buying decisions and advertising has a positive but not significant influence on consumer buying decisions. On the other hand, personal selling has no influence on consumer buying decisions in L.tru.

      Keywords: Promotion mix, advertising, sales promotion, personal selling, public relations, direct marketing, consumer buying decisions

      Issue No: Vol. 10
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Heriot-Watt University
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