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Hatyai Academic Journal
Number of Followers: 0  Open Access journalISSN (Print) 1686-1868 - ISSN (Online) 2651-1614 Published by Hatyai University  [1 journal]
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- Methodological Challenges in Implementing Think-Alouds to Investigate EFL
Readers’ Comprehension Strategies
Authors: Wanpen Poomarin, Mongkolchai Tiansoodeenon, Suphannee Arsairach, Benjaporn Meeprom
Pages: 1 - 17
Abstract: This study aimed to investigate methodological challenges in using the think-aloud method to assess EFL students’ employment of reading strategies. The participants in this study consisted of 16 Thai EFL university students. Think-aloud and videotaped observations were used to collect the data. The data were analyzed by content analysis. The results of the study revealed that levels of text difficulty and topics of interest, familiarity with the think-aloud method and the observer, ability to verbalize thoughts, and cultural differences were major methodological challenges in the maximum utilization of the think-aloud method for collecting qualitative data. Based on the findings, some pedagogical implications were suggested for utilizing the think-aloud method in the English reading classroom.
PubDate: 2022-06-14
Issue No: Vol. 20, No. 1 (2022)
- The Relationship among Parental Support, Study Attitudes, and Academic
Achievement of Students in Ratanakiri Province, Cambodia
Authors: Leakhena Khon, Nopadol Nimsuwan, Kettawa Boonprakarn
Pages: 19 - 36
Abstract: This research aimed to study the relationship between parental support, their attitudes towards education, and academic achievementsat the secondary level of indigenous and Khmer students in Rattanakiri Province, Cambodia. Multiple questionnaires were used as a data collection tool. A sample of the research was 231 indigenous and Khmer students, aged between 15 and 20 years old. These groups of students were selected with a two-step sampling technique: group sampling and student sampling for data translation. Group sampling was intended to select two high schools located in Cambodia’s Rattanakhiri Province. The researcher employed the independent sample tests using a t-test to determine the differences. The Pearson coefficient analysis was used to measure the relationship between the three factors.
The results showed that the parental support and their attitudes towards academic achievements have no significant differences. There are differences in academic achievement between the two groups of students, however. The Pearson’s coercive value showed that parental support has a significantly negative correlation with student achievement. On the other hand, there is no significant correlation between attitudes towards education and academic achievement.
PubDate: 2022-06-14
Issue No: Vol. 20, No. 1 (2022)
- Trends and Influences on Phuket Diploma Students in Choosing a University
Authors: Wanwisa Noichaleam
Pages: 37 - 55
Abstract: This research had three objectives: 1) to study the inclination of diploma students living in Phuket to continue their higher education, 2) to study the factors affecting the students’ decisions to choose a tertiary institution, and 3) to suggest a management approach for higher educational institutions located in Phuket. The samples were 222 diploma students. The research tool was questionnaires. The data was analyzed using a T-test, One-Way Analysis of Variance, Pearson’s Correlation Coefficient, and Multiple Regression Analysis with the synthesis of content and summary. The results showed that 1) the students with a diploma who desire to continue their higher education are inclined to increase from the current status. This is because higher education institutions have become more interested in offering courses that meet the needs of the global economy. 2) Factors that are affecting the students’ decision in choosing a university include courses, fees, and building and location with a statistical level of significance of 0.05. The overall variation can be indicated at 49.4 per cent. 3) Suggestions: Phuket’s higher educational institutions should pay attention to courses, especially weekend courses. It should be noted that the courses offered should meet the needs of the labor market. The institutions also should develop teaching methodologies that emphasize actual Practice-Based Learning, and adjust the contents to be up-to-date and by changing situations, be it technology or social.
PubDate: 2022-06-14
Issue No: Vol. 20, No. 1 (2022)
- The Relationship Model among Transformational Leadership, Work Engagement,
and Job Performance of Head Nurses
Authors: Chutikarn Jamlongkun, Phechnoy Singchungchai, Kannikar Chatdokmaiprai
Pages: 57 - 74
Abstract: The purpose of this research was to test the structural equation model of transformational leadership, work engagement, and job performance. The samples were 269 head nurses working in general hospitals. A total of 269 head nurses were selected using Stratified Random Sampling. The research instruments were questionnaires. The questionnaires’ confidence value was evaluated using Cronbach’s Alpha and construct validity through element analysis. The background information of the respondents was analyzed using descriptive statistics. The structural equation model was employed to analyze the causal relationships. The verification of the model’s consistency was conducted relying on hypothesis and empirical data. The study revealed that both transformational leadership and work engagement of head nurses have a positive direct impact on job performance. On the other hand, change leadership along with job engagement have a statistically significant indirect impact on job performance. The structural equation model of change leadership, job engagement, and job performance is congruent with the empirical data. (P-value = 0.069, CMIN/DF = 1.49, GFI = 0.97, AGFI = 0.95, CFI= 1.00, SRMR= 0.023, RMSEA = 0.043). Seventy-eight per cent of all the variables (R2 = 0.78) can predict the job performance of head nurses. These findings suggest that administrators should adhere to developing head nurses to fulfil their roles and promote change leadership and work engagement to achieve the requirements.
PubDate: 2022-06-14
Issue No: Vol. 20, No. 1 (2022)
- Roles and Functions of Families in Caring for Children with Multiple
Disabilities and the Government Support
Authors: adam neelapaijit, Warangkana Ratchatawan
Pages: 75 - 92
Abstract: This research focused on 1) the roles and functions of families in caring for children with multiple disabilities and 2) government support for such families. The first sample group was 15 families whose children had both physical and intellectual disabilities aged up to 19 years old. The children cannot help themselves and used to receive services from both public or private educational institutions and communities located in Bangkok and Chonburi provinces. The second sample group was five experts in disability issues policy or service providers for the disabled. Both sample groups were chosen by purposive sampling. A semi-structured interview form and group discussions were used to collect data. Data were analyzed using content analysis. The results of the study showed that the roles and functions of families in the past and present are divided into three areas: 1) caring for family members, 2) promoting the development of children with disabilities according to their ages and 3) management of family crises. Government support for families include five issues: 1) the rights of children with disabilities, 2) guidelines for the development of children with disabilities, 3) creating a career and earning money, 4) integration network, and 5) family expectations.
The results of the study are proposed to guide agencies working with the disabled. By the implementation of this finding, these agencies will be able to adopt a disability policy. Apart from fostering a family network of children with disabilities, they are expected to help each other in various dimensions and empower the disabled to have a better quality of life.
PubDate: 2022-06-14
Issue No: Vol. 20, No. 1 (2022)
- Women’s Leadership in Songkhla Province
Authors: Tanate Yukuntawanitchai
Pages: 93 - 110
Abstract: This study aimed to explore components and developing develop models of women’s leadership in Songkhla Province. In-depth interviews were used to collect the data. Thirty participants in this study were involved in various groups: executive committees, personnel in women empowerment funds, women development committees, and scholars in women’s studies. The findings revealed that women leaders were discovered. The second research objective was thus achieved and a model for women’s leadership in Songkhla Province was developed. This model is called “A Model to Unlock the Full Potential of Women Leaders in Songkhla Province”.
PubDate: 2022-06-14
Issue No: Vol. 20, No. 1 (2022)
- The Development of Competitive Strategy for Business Organization in
Financial Services
Authors: Poranee Loatong, Kamonthip Maichum, Surakiat Parichatnon, Kwanruan Pusaboon, Naknalin Intanupat
Pages: 111 - 129
Abstract: Competition in the financial services business is running high. A good competitive strategy is needed as an important tool to gain advantages in competition. This study aims at exploring the competitive strategy of the Kor Koe Credit Union Cooperative Limited, a financial services organization in Surin Province. The study was made by collecting data through intensive interviews of the organization’s board of directors. Then, all data was analyzed for an internal context of the organization using PRIMO-F. An analysis model was created and the business environment analyzed for a strategic plan using the TOWS Matrix technique. The indicator of success was made with the Balanced Scorecard. The study concluded that the financial services business strategies could be classified into (1) a strategy for innovation and technology development to provide smart financial services, (2) a strategy for organizational culture development to support changes in the 21st century, (3) a strategy for promoting the Kor Koe Credit Union Cooperative Limited as a learning organization, and (4) a strategy for developing the organization’s creativity and innovation for improving the quality of products and services by using 10 indicators of success after the strategy implication.
PubDate: 2022-06-14
Issue No: Vol. 20, No. 1 (2022)
- Marketing Communication Factors Affecting Tourists’ Perception of
Service of Hotel Industries in Southern Border Provinces
Authors: Kritsadee Phuangrod, Suwanat Thongsongyod
Pages: 131 - 147
Abstract: This research aimed to study tourist perception factors regarding hotel services as a marketing communication element to construct a predictive equation of the factors. The use of accidental random sampling revealed a total of 400 samples staying in hotels located in Sothern Border provinces.
The study’s predictive variables included advertising, public relations, sale promotion, personal selling, and direct marketing. A criterion variable was the tourists’ perception of the service of hotel industries. Data were collected by questionnaires. Data analysis was conducted using the Stepwise Multiple Regression and the predictive equation.
The study revealed that the influence level of the overall factors affecting marketing communication is high; e.g., advertising, public relation, sale promotion, personal selling, and direct marketing. When calculated separately, each factor is also found highly effective.
Stepwise multiple regression analysis revealed that factors like personal selling (X4), advertising (X1), public relations (X2), and direct marketing (X5) can predict tourists’ perceptions of the service offered by the hotels with multiple coefficient value (R) of .661, 43.70% of forecast power, and statistical significance at .01. The forecast equation in the form of raw score can be written as follows:
Y = 1.722 + 0.322 X4 + 0.228 X1 - 0.101 X2 + 0.141 X5
PubDate: 2022-06-14
Issue No: Vol. 20, No. 1 (2022)
- The Effects of Taxpayer Requirements, Good Governance, and Technology
Innovation on the Service Performance of the Revenue Department, Ministry
of Finance
Authors: Aukkarawit Robkob, Kesinee Muenthaisong
Pages: 149 - 165
Abstract: This study aims to study the relationship and effects of taxpayers’ requests, good governance, and technology innovation on customer service effectiveness of the Revenue Department, Ministry of Finance. The samples were 969 units of the revenue offices. They were randomly selected using computer-assisted instruction of the Krejcie and Morgan table and proportioned into 278 units. The stratified random sampling was done with 95% confidence. Among the questionnaires distributed, only 156 completed questionnaires were returned (56.11 percent). Each question’s discrimination, reliability, and correctness were checked before the distribution. The statistical methods used for data analysis included descriptive statistics with mean, standard deviation, correlation coefficient, and multiple regression analysis. The findings reveal that taxpayers’ requests, good governance, and technology innovation have a positive effect on customer service effectiveness. This study provides guidelines to for the Revenue Department for concerning friendly services, quick response to taxpayers, and customer prioritization. The Revenue Department could continue providing good governance and promoting promote technology innovation to attain taxpayers’ higher level of satisfaction and customer service effectiveness in the future.
PubDate: 2022-06-14
Issue No: Vol. 20, No. 1 (2022)
- Influence of Integrated Reporting on Financial Performance: Evidence from
Companies Listed on the Stock Exchange of Thailand
Authors: Jittima Wichianrak, Nantikarn Prasopsook, Muttanachai Suttipun
Pages: 167 - 182
Abstract: This study aimed 1) to investigate the extent, level, and trend of integrated reporting in the annual reports of companies listed on the Stock Exchange of Thailand from 2016 to 2018, and 2) to test the influence of integrated reporting on the corporate financial performance of the listed companies. The samples were 200 companies listed on the Stock Exchange of Thailand. Descriptive analysis, correlation analysis, and multiple regression were used to analyze the data. The results showed that the level and trend of integrated reporting of Thai listed companies were increasing during the period being studied. The most common issue of integrated reporting was financial capital followed by intellectual capital, social capital, human capital, manufactured capital, and environmental capital. Moreover, there was a positive significant influence on the reporting of manufactured capital, intellectual capital, size of the company, and type of auditor on corporate financial performance. The contribution of this study is to provide information to companies for gaining good financial performance and to investors and other stakeholders for decision-making about the companies listed on the Stock Exchange of Thailand.
PubDate: 2022-06-14
Issue No: Vol. 20, No. 1 (2022)
- The Relationship Model among Strategic Leadership, Innovation Management,
and Organizational Performance of Private Universities in Thailand
Authors: Anuthida Prasertsak, Suree Kanjanawong, Phaisarn Jantarungsri
Pages: 183 - 200
Abstract: The purpose of this correlational descriptive research was to examine the causal relationship model of strategic leadership with innovation management and organizational performance of private universities in Thailand. The conceptual framework of this research was synthesized from organizational performance involving strategic leadership and innovation management. A descriptive research methodology was employed in the study to find the relationships.
The samples were 358 administrators of Thailand’s private universities selected by the simple sampling method. A 5-rating scale questionnaire was used as a research tool. The reliability of the questionnaire was checked with an alpha coefficient of 0.91. Statistics used to analyze data include frequency, percentage, average, and standard deviation. Structural equation modelling was analyzed through path analysis. The research findings revealed that the relationship model among strategic leadership, innovation management, and organizational performance of private universities was matched with the empirical data (= 308.38, df = 259, p-value = 0.19,
= 0.77, p-value < 0.05), and has a direct influence on the performance of the university (
The research indicates that strategic leadership and innovation management are important factors for organizational performance. Thus, to efficiently administer the university’s courses, it is suggested that, administrators should have strategic leadership skills, bring in or produce innovation, and create more desirable learning management which will eventually lead to better organizational performance.
PubDate: 2022-06-14
Issue No: Vol. 20, No. 1 (2022)
- The Production Capability of the Mold Industry of Small and Medium
Enterprises in Thailand 4.0
Authors: Thanit Janthawiset, Sanit Sirivisitkul, Kietchai Veerayannon
Pages: 201 - 219
Abstract: The production capability of the Thai mold industry at present is progressing and developing continually. Mostly, it is small and medium enterprises. For Thailand, it is important to focus on Industry 4.0 to drive the development process of different kinds of products, making the country competitive in the market, and able to cover all the demands needed. However, Thailand’s adaptation to Industry 4.0 requires a focus on human resources, labor skills, and technology. Although Thailand has a reputation for producing a strong industrial supply, the result of an in-depth analysis of industrial development revealed that the country still has a shortage of skilled workers and technicians. Therefore, Thailand’s mold industry should focus on human resource development, investment capital, integration of modern technology with the production process, as well as proper management, for its efficiency and competitiveness in the mold manufacturing industry.
PubDate: 2022-06-14
Issue No: Vol. 20, No. 1 (2022)
