Subjects -> BUSINESS AND ECONOMICS (Total: 3841 journals)
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    - BUSINESS AND ECONOMICS (1411 journals)
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    - ECONOMIC SCIENCES: GENERAL (232 journals)
    - ECONOMIC SYSTEMS, THEORIES AND HISTORY (255 journals)
    - FASHION AND CONSUMER TRENDS (20 journals)
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    - TRADE AND INDUSTRIAL DIRECTORIES (2 journals)

BUSINESS AND ECONOMICS (1411 journals)                  1 2 3 4 5 6 7 8 | Last

Showing 1 - 200 of 1566 Journals sorted alphabetically
360 : Revista de Ciencias de la Gestión     Open Access   (Followers: 14)
4OR: A Quarterly Journal of Operations Research     Hybrid Journal   (Followers: 14)
Abacus     Hybrid Journal   (Followers: 21)
Accounting Forum     Hybrid Journal   (Followers: 33)
Acta Amazonica     Open Access   (Followers: 7)
Acta Commercii     Open Access   (Followers: 5)
Acta Marisiensis : Seria Oeconomica     Open Access   (Followers: 1)
Acta Oeconomica     Full-text available via subscription   (Followers: 4)
Acta Scientiarum. Human and Social Sciences     Open Access   (Followers: 11)
Acta Universitatis Danubius. Œconomica     Open Access   (Followers: 4)
Acta Universitatis Lodziensis : Folia Geographica Socio-Oeconomica     Open Access   (Followers: 2)
Acta Universitatis Nicolai Copernici Zarządzanie     Open Access   (Followers: 5)
AD-minister     Open Access   (Followers: 5)
Adam Academy : Journal of Social Sciences / Adam Akademi : Sosyal Bilimler Dergisi     Open Access   (Followers: 6)
AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan     Open Access   (Followers: 1)
Admisi dan Bisnis     Open Access   (Followers: 1)
ADR Bulletin     Open Access   (Followers: 10)
Advanced Sustainable Systems     Hybrid Journal   (Followers: 8)
Advances in Developing Human Resources     Hybrid Journal   (Followers: 35)
Advances in Economics and Business     Open Access   (Followers: 27)
Africa Journal of Management     Hybrid Journal   (Followers: 3)
African Affairs     Hybrid Journal   (Followers: 78)
African Business     Full-text available via subscription   (Followers: 6)
African Development Review     Hybrid Journal   (Followers: 46)
African Journal of Business Ethics     Open Access   (Followers: 8)
African Review of Economics and Finance     Open Access   (Followers: 8)
Afro Eurasian Studies     Open Access   (Followers: 2)
Afro-Asian Journal of Finance and Accounting     Hybrid Journal   (Followers: 9)
Agronomy     Open Access   (Followers: 18)
Akademik Yaklaşımlar Dergisi     Open Access   (Followers: 1)
Akademika : Journal of Southeast Asia Social Sciences and Humanities     Open Access   (Followers: 8)
AL-Qadisiyah Journal For Administrative and Economic sciences     Open Access   (Followers: 3)
Alphanumeric Journal : The Journal of Operations Research, Statistics, Econometrics and Management Information Systems     Open Access   (Followers: 11)
American Economic Journal : Applied Economics     Full-text available via subscription   (Followers: 283)
American Enterprise Institute     Free   (Followers: 3)
American Journal of Business     Hybrid Journal   (Followers: 23)
American Journal of Business and Management     Open Access   (Followers: 73)
American Journal of Business Education     Open Access   (Followers: 16)
American Journal of Economics and Business Administration     Open Access   (Followers: 40)
American Journal of Economics and Sociology     Hybrid Journal   (Followers: 45)
American Journal of Evaluation     Hybrid Journal   (Followers: 18)
American Journal of Finance and Accounting     Hybrid Journal   (Followers: 26)
American Journal of Health Economics     Full-text available via subscription   (Followers: 22)
American Journal of Industrial and Business Management     Open Access   (Followers: 31)
American Journal of Medical Quality     Hybrid Journal   (Followers: 13)
American Law and Economics Review     Hybrid Journal   (Followers: 33)
ANALES de la Universidad Central del Ecuador     Open Access   (Followers: 4)
Ankara University SBF Journal     Open Access   (Followers: 1)
Annales de l'Institut Henri Poincare (C) Non Linear Analysis     Full-text available via subscription   (Followers: 2)
Annals in Social Responsibility     Full-text available via subscription  
Annals of Finance     Hybrid Journal   (Followers: 37)
Annals of Operations Research     Hybrid Journal   (Followers: 12)
Annual Review of Economics     Full-text available via subscription   (Followers: 52)
Anuario Facultad de Ciencias Económicas y Empresariales     Open Access   (Followers: 2)
Applied Developmental Science     Hybrid Journal   (Followers: 4)
Applied Economics     Hybrid Journal   (Followers: 63)
Applied Economics Letters     Hybrid Journal   (Followers: 35)
Applied Financial Economics     Hybrid Journal   (Followers: 29)
Applied Mathematical Finance     Hybrid Journal   (Followers: 9)
Applied Stochastic Models in Business and Industry     Hybrid Journal   (Followers: 7)
Apuntes Universitarios     Open Access   (Followers: 1)
Arab Economic and Business Journal     Open Access   (Followers: 7)
Archives of Business Research     Open Access   (Followers: 12)
Arena Journal     Full-text available via subscription  
Argomenti. Rivista di economia, cultura e ricerca sociale     Open Access   (Followers: 4)
ASEAN Economic Bulletin     Full-text available via subscription   (Followers: 7)
Asia Pacific Business Review     Hybrid Journal   (Followers: 9)
Asia Pacific Journal of Human Resources     Hybrid Journal   (Followers: 331)
Asia Pacific Journal of Innovation and Entrepreneurship     Open Access   (Followers: 3)
Asia Pacific Viewpoint     Hybrid Journal   (Followers: 5)
Asia-Pacific Journal of Business Administration     Hybrid Journal   (Followers: 6)
Asia-Pacific Journal of Operational Research     Hybrid Journal   (Followers: 3)
Asia-Pacific Journal of Rural Development     Hybrid Journal   (Followers: 2)
Asia-Pacific Management and Business Application     Open Access   (Followers: 3)
Asian Business Review     Open Access   (Followers: 5)
Asian Case Research Journal     Hybrid Journal   (Followers: 1)
Asian Development Review     Open Access   (Followers: 16)
Asian Economic Journal     Hybrid Journal   (Followers: 10)
Asian Economic Papers     Hybrid Journal   (Followers: 8)
Asian Economic Policy Review     Hybrid Journal   (Followers: 7)
Asian Journal of Accounting and Governance     Open Access   (Followers: 5)
Asian Journal of Business Ethics     Hybrid Journal   (Followers: 13)
Asian Journal of Economics, Business and Accounting     Open Access   (Followers: 2)
Asian Journal of Social Sciences and Management Studies     Open Access   (Followers: 9)
Asian Journal of Sustainability and Social Responsibility     Open Access   (Followers: 4)
Asian Journal of Technology Innovation     Hybrid Journal   (Followers: 7)
Asian-pacific Economic Literature     Hybrid Journal   (Followers: 9)
AStA Wirtschafts- und Sozialstatistisches Archiv     Hybrid Journal   (Followers: 5)
ATA Journal of Legal Tax Research     Hybrid Journal   (Followers: 7)
Atlantic Economic Journal     Hybrid Journal   (Followers: 13)
Australasian Journal of Regional Studies, The     Full-text available via subscription   (Followers: 1)
Australian Cottongrower, The     Full-text available via subscription   (Followers: 1)
Australian Economic Papers     Hybrid Journal   (Followers: 9)
Australian Economic Review     Hybrid Journal   (Followers: 4)
Australian Journal of Maritime and Ocean Affairs     Hybrid Journal   (Followers: 9)
Balkan Region Conference on Engineering and Business Education     Open Access   (Followers: 2)
Baltic Journal of Real Estate Economics and Construction Management     Open Access   (Followers: 6)
Banks in Insurance Report     Hybrid Journal   (Followers: 1)
BBR - Brazilian Business Review     Open Access   (Followers: 5)
Benchmarking : An International Journal     Hybrid Journal   (Followers: 9)
Benefit : Jurnal Manajemen dan Bisnis     Open Access   (Followers: 1)
Berkeley Business Law Journal     Free   (Followers: 13)
Beta : Scandinavian Journal of Business Research     Full-text available via subscription  
Bio-based and Applied Economics     Open Access   (Followers: 2)
Biodegradation     Hybrid Journal   (Followers: 2)
Biology Direct     Open Access   (Followers: 10)
BizInfo (Blace) Journal of Economics, Management and Informatics     Open Access   (Followers: 1)
Black Enterprise     Full-text available via subscription  
Board & Administrator for Administrators only     Hybrid Journal  
Boletim Técnico do Senac     Open Access  
Border Crossing : Transnational Working Papers     Open Access   (Followers: 3)
Brazilian Business Review     Open Access  
Briefings in Real Estate Finance     Hybrid Journal   (Followers: 7)
British Journal of Industrial Relations     Hybrid Journal   (Followers: 47)
Brookings Papers on Economic Activity     Open Access   (Followers: 72)
Brookings Trade Forum     Full-text available via subscription   (Followers: 4)
BRQ Business Research Quarterly     Open Access   (Followers: 3)
BU Academic Review     Open Access  
Bulletin of Economic Research     Hybrid Journal   (Followers: 20)
Bulletin of Geography. Socio-economic Series     Open Access   (Followers: 4)
Bulletin of Indonesian Economic Studies     Hybrid Journal   (Followers: 4)
Bulletin of the Dnipropetrovsk University. Series : Management of Innovations     Open Access   (Followers: 1)
Business & Entrepreneurship Journal     Open Access   (Followers: 35)
Business & Information Systems Engineering     Hybrid Journal   (Followers: 6)
Business & Society     Hybrid Journal   (Followers: 15)
Business : Theory and Practice / Verslas : Teorija ir Praktika     Open Access   (Followers: 1)
Business and Economic Research     Open Access   (Followers: 13)
Business and Management Horizons     Open Access   (Followers: 15)
Business and Management Research     Open Access   (Followers: 24)
Business and Management Studies     Open Access   (Followers: 20)
Business and Professional Communication Quarterly     Hybrid Journal   (Followers: 9)
Business and Society Review     Hybrid Journal   (Followers: 6)
Business Economics     Hybrid Journal   (Followers: 16)
Business Ethics Quarterly     Full-text available via subscription   (Followers: 20)
Business Ethics: A European Review     Hybrid Journal   (Followers: 21)
Business Horizons     Hybrid Journal   (Followers: 12)
Business Information Review     Hybrid Journal   (Followers: 17)
Business Management Analysis Journal     Open Access   (Followers: 4)
Business Management and Strategy     Open Access   (Followers: 51)
Business Research     Open Access   (Followers: 4)
Business Review Journal     Open Access   (Followers: 1)
Business Strategy and Development     Hybrid Journal   (Followers: 2)
Business Strategy and the Environment     Hybrid Journal   (Followers: 13)
Business Strategy Review     Hybrid Journal   (Followers: 16)
Business Strategy Series     Hybrid Journal   (Followers: 8)
Business Systems & Economics     Open Access   (Followers: 2)
Business, Economics and Management Research Journal : BEMAREJ     Open Access   (Followers: 7)
Business, Management and Education     Open Access   (Followers: 22)
Business: Theory and Practice     Open Access   (Followers: 1)
Cadernos EBAPE.BR     Open Access   (Followers: 1)
Cambridge Journal of Economics     Hybrid Journal   (Followers: 81)
Cambridge Journal of Regions, Economy and Society     Hybrid Journal   (Followers: 13)
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration     Hybrid Journal   (Followers: 1)
Canadian Journal of Economics/Revue Canadienne d`Economique     Hybrid Journal   (Followers: 44)
Canadian journal of nonprofit and social economy research     Open Access   (Followers: 3)
Capitalism Nature Socialism     Hybrid Journal   (Followers: 27)
Case Studies in Business and Management     Open Access   (Followers: 15)
CBU International Conference Proceedings     Open Access   (Followers: 2)
Central European Business Review     Open Access   (Followers: 2)
Central European Journal of Operations Research     Hybrid Journal   (Followers: 5)
Central European Journal of Public Policy     Open Access   (Followers: 3)
CESifo Economic Studies     Hybrid Journal   (Followers: 24)
Chain Reaction     Full-text available via subscription  
Challenge     Full-text available via subscription   (Followers: 6)
Chandrakasem Rajabhat University Journal of Graduate School     Open Access  
China & World Economy     Hybrid Journal   (Followers: 21)
China : An International Journal     Full-text available via subscription   (Followers: 22)
China Economic Journal : The Official Journal of the China Center for Economic Research (CCER) at Peking University     Hybrid Journal   (Followers: 16)
China Economic Review     Hybrid Journal   (Followers: 16)
China Finance Review International     Hybrid Journal   (Followers: 7)
China perspectives     Open Access   (Followers: 15)
Chinese Economy     Full-text available via subscription   (Followers: 4)
Chinese Journal of Population, Resources and Environment     Open Access  
Chinese Journal of Social Science and Management     Open Access  
Christian University of Thailand Journal     Open Access  
Chulalongkorn Business Review     Open Access  
Ciência & Saúde Coletiva     Open Access   (Followers: 2)
Ciencia, Economía y Negocios     Open Access   (Followers: 1)
Circular Economy and Sustainability     Hybrid Journal   (Followers: 4)
Climate and Energy     Full-text available via subscription   (Followers: 7)
CLIO América     Open Access   (Followers: 2)
Cliometrica     Hybrid Journal   (Followers: 5)
Colombo Business Journal     Open Access  
Community Development Journal     Hybrid Journal   (Followers: 31)
Compendium : Cuadernos de Economía y Administración     Open Access   (Followers: 2)
Compensation & Benefits Review     Hybrid Journal   (Followers: 8)
Competition & Change     Hybrid Journal   (Followers: 12)
Competitive Intelligence Review     Hybrid Journal   (Followers: 3)
Competitiveness Review : An International Business Journal incorporating Journal of Global Competitiveness     Hybrid Journal   (Followers: 5)
Computational Economics     Hybrid Journal   (Followers: 11)
Computational Mathematics and Modeling     Hybrid Journal   (Followers: 9)
Computer Law & Security Review     Hybrid Journal   (Followers: 26)
Computers & Operations Research     Hybrid Journal   (Followers: 15)
Consilience : The Journal of Sustainable Development     Open Access   (Followers: 3)
Construction Innovation: Information, Process, Management     Hybrid Journal   (Followers: 17)
Consumer Behavior Studies Journal     Open Access   (Followers: 1)
Consumer Psychology Review     Hybrid Journal   (Followers: 2)
Contemporary Wales     Full-text available via subscription   (Followers: 1)
Contextus - Revista Contemporânea de Economia e Gestão     Open Access   (Followers: 1)
Continuity & Resilience Review     Hybrid Journal   (Followers: 3)

        1 2 3 4 5 6 7 8 | Last

Similar Journals
Journal Cover
Chinese Journal of Social Science and Management
Number of Followers: 0  

  This is an Open Access Journal Open Access journal
ISSN (Online) 2586-8535
Published by Panyapiwat Institute of Management Homepage  [2 journals]
  • A HISTORICAL EXAMINATION ON SYNTACTIC FUNCTION OF TRANSITIVE SEPARABLE
           WORDS “DANXIN” AND ITS PRESENTATION IN TEACHING MATERIAL

    • Authors: Caijun Lin
      Pages: 1 - 13
      Abstract: Based on ancient Chinese and modern Chinese corpus of Peking University, we made a historical
      examination on syntactic functions of transitive separable words “danxin”. The study found that the
      separable words “danxin” can take objects and frequency of use is higher from Ming dynasty to modern
      times, and its syntactic function expand continuously. Furthermore, after investigated twenty sets of
      Teaching Chinese as a Foreign Language (TCFL) textbook at elementary and intermediate level, we found
      the presentation of separable words “danxin” in each textbook is different and its shortcomings are
      obvious. In view of the teaching Chinese as a foreign language, we put forward the corresponding
      suggestions on how to deal with the separable words in TCFL textbooks.
      PubDate: 2018-12-31
      Issue No: Vol. 2, No. 2 (2018)
       
  • A CONTRASTIVE ANALYSIS OF CHINESE AND THAI QUANTIFIERS “张” AND
           “แผ่น [PʰƐːN21]” IN THE PERSPECTIVE OF COGNITIVE METONYMY
           BASED ON COGNITIVE METONYMY

    • Authors: Bunsikan Tangpakorn
      Pages: 14 - 23
      Abstract: Metonymy is a basic cognitive way of recognizing things, and based on the cognitive ability of
      human language, we can make things relevant, so that a thing can be replaced by another using on
      metonomy in the appropriate context. In this paper, the quantifier term “Zhang” in Chinese and
      “แผ่น [pʰɛːn21]” in Thai were analyzed. The study mainly discuss the significant impact of the concept
      of metonymy cognitive form for quantifiers “Zhang” and “แผ่น [pʰɛːn21]” to choose collocation noun,
      and obtain the similarities and differences between them and the reasons behind them.
      PubDate: 2018-12-31
      Issue No: Vol. 2, No. 2 (2018)
       
  • THE INFLUENCE OF SKILLED TALENTS IN HIGHER VOCATIONAL COLLEGES UNDER THE
           COOPERATION BETWEEN UNIVERSITIES AND ENTERPRISES ON EMPLOYMENT ABILITY:
           BASED ON THE INTERMEDIARY ROLE OF PSYCHOLOGICAL CAPITAL

    • Authors: Yi He
      Pages: 24 - 37
      Abstract: College-enterprise cooperative education is highly valued as an important way to cultivate
      skilled talents in higher vocational colleges. How to enhance the employment capacity of skilled personnel'
      What are the influencing facters' These problems are still lack of quantitative research. Three hundred
      and six vocational students participating in the college enterprise cooperative education, from five national
      demonstration or backbone higher vocational colleges in Guangxi province, was selected as the research
      subject in this study. The study focused on the influence of the individual psychological capital in
      college-enterprise cooperation and employment ability in intermediary effect, and mainly adopted
      mechanism that enhances multiple regression analysis and structural equation to explore college-enterprise
      cooperation higher vocational students employability. The research results provide new path choices and
      ideas for colleges and enterprises to enhance the psychological capital and employability of vocational
      students.
      PubDate: 2018-12-31
      Issue No: Vol. 2, No. 2 (2018)
       
  • RESEARCH ON MENCIUS’S “SQUARE FIELDS SYSTEM” THOUGHT BASED ON
           PEOPLE’S LIVELIHOOD

    • Authors: Wei Meng
      Pages: 38 - 54
      Abstract:  文化是一个民族区别与其他民族的重要标志, 一个民族的传统文化被弱化或被抛弃, 则会
      直接导致民族稳定的共同心理素质被弱化, 最终加速民族的消亡。 全面复兴中国传统文化是建立
      文化自信和实现文化繁荣的重要途径, 是实现中华民族伟大复兴的必要条件。 孟子思想是中华民
      族的共同财富, 对中国历史有深远的影响, 如何正确解读和应用孟子思想对传统文化复兴具有重
      要意义。 研究中采用了定性研究、 文献分析、 逻辑推理、 概念分析和历史唯物主义、 唯物辩证法
      等研究方法, 对被学术界标注 “复古” 标签的孟子 “井田制” 思想进行重新阐释, 揭示了孟子的
      “井田制” 思想的本质是基于保民、 安邦、 通过 “八夫共井” 模式对生产要素进行整合, 进而恢
      复和促进生产力发展的土地国有制思想。 该思想对解决中国现代面临因 “城镇化” 等原因造成
      的土地抛荒问题和宅基地闲置问题具有一定参考作用。 中国政府在农村土地改革中采用的坚持集
      体所有权, 落实农户承包权, 放活土地经营权的 “三权分置” 改革, 是孟子 “保民” 和整合生产
      要素、 恢复生产的 “民生” 思想在实践中得到应用的具体表现形式。
      PubDate: 2018-12-31
      Issue No: Vol. 2, No. 2 (2018)
       
  • REVISION OF CHINESE STAFF ORGANIZATIONAL COMMITMENT QUESTIONNAIRE

    • Authors: Zhenyu Chen
      Pages: 55 - 68
      Abstract: The purpose of this research was to explore the structure of staff’s organizational commitment
      in the context of Chinese culture and to revise Chinese Organizational Commitment Questionnaire
      (COCQ). Based on the Chinese staff organizational commitment structure theory of Ling Wenquan and
      analysis of 25 employee interviews by sandplay we designed the draft of COCQ which is consisted of
      58 items on the 10-factor structure of Chinese staff organization commitment. We used exploratory
      factor analysis (482 participants) to change the COCQ (58 items) and confirmatory factor analysis
      (367 participants) to verify the COCQ (34 items) Exploratory factor analysis revealed and confirmed the
      10 factor structure of organizational commitment in the context of Chinese culture. Confirmatory factor
      analysis supported a 34-item, 10-factor structure of the COCQ. In addition, the COCQ were internally
      consistent. The fitting degree of the COCQ is at an acceptable level, the questionnaire has a good
      discriminant validity, and the aggregate validity of the dimensions of the questionnaire is relatively high.
      The COCQ updated the sources and types of commitments in the Chinese staff organizational commitment
      structure theory of Ling Wenquan to develop a 10-dimensional scale; the COCQ was a measurement tool
      with good reliability and validity
      PubDate: 2018-12-31
      Issue No: Vol. 2, No. 2 (2018)
       
  • RESEARCH ON THE RELATIONSHIP BETWEEN OWNERSHIP STRUCTURE AND CORPORATE
           PERFORMANCE OF CHINESE GROWTH ENTERPRISE MARKET LISTED COMPANIES BASED ON
           THE MEDIATING EFFECT OF GOVERNANCE BEHAVIOR

    • Authors: Tao Wu, Guihua Lu
      Pages: 69 - 79
      Abstract: In order to study the relationship between ownership structure and company performance under
      the special circumstances of Chinese GEM listed companies, and to explain the contradictory research
      results between the past literature ownership structure and company performance, this paper is different
      from the traditional research path from structure to performance. Drawing on the research paradigm of
      structural behavioral performance of industrial economics (SCP paradigm), the paper analyzes the panel
      data of Chinese GEM listed companies from 2010 to 2015 by using the longitudinal method. The study
      found that based on the SCP paradigm, the relationship between ownership structure and company
      performance is not simple and direct. It is transmitted between the two through governance behavior.
      Governance behavior plays a partial intermediary role between governance structure and governance
      performance. Research has made a little exploratory research to open the structure to the “black box” of
      performance enriching the application of corporate governance theory.
      PubDate: 2018-12-31
      Issue No: Vol. 2, No. 2 (2018)
       
  • DISCUSSION ON THE SITUATION AND REFLECTION OF CHINESE VOCABULARY TEACHING
           IN THAI UNIVERSITIES

    • Authors: Pimporn Wattanakamolkul
      Pages: 80 - 91
      Abstract: The purpose of research aimed to study the problems of teaching Chinese vocabulary in Thai
      universities. The results showed that 1. The teachers pay more attention to teaching Chinese vocabulary;
      2. Teachers lack the teaching method in Chinese vocabulary especially in the lesson plan; 3. Existing
      Chinese Vocabulary teaching methods of Chinese teachers in Thai universities are revealed; 4. Problems
      in learning and teaching Chinese vocabulary are as follows: the lecturers lack knowledge in choosing the
      vocabulary and teaching method. Moreover, word are misused. The results of the research will be used
      to develop the teaching method in the future.
      PubDate: 2018-12-31
      Issue No: Vol. 2, No. 2 (2018)
       
  • STUDY OF THE EFFECT OF RELATIONAL CAPITAL ON THE STABILITY OF INDUSTRIAL
           TECHNOLOGY INNOVATION STRATEGIC ALLIANCE: THE PERSPECTIVE OF FAIRNESS
           PERCEPTION

    • Authors: Lixian Guo, Yunlong Duan
      Pages: 92 - 106
      Abstract: In recent years, the industrial technology innovation strategic alliance has developed rapidly in
      China, but there are generally problems such as low stability and low operating efficiency. How to improve
      the stability of industrial technology innovation strategic alliance is an urgent problem to be solved. Based
      on the background of innovation-driven development strategy in China, this paper explores the influence
      of relational capital on the stability of industrial technology innovation strategic alliance and the adjustment
      effect of fairness perception in this relationship through questionnaires and statistical analysis. Results
      are as follows: Relational capital has a positive effect on the stability of industrial technology innovation
      strategic alliance. Fairness perception plays a regulatory role in the relationship between relational capital
      and the stability of industrial technology innovation strategic alliance. The research results can not only
      help to expand the field of alliance stability research, but also provide a reference for improving the
      stability management level of industrial technology innovation strategic alliance.
      PubDate: 2018-12-31
      Issue No: Vol. 2, No. 2 (2018)
       
  • THE STUDY OF CHINESE LANGUAGE SERVICE: A CASE STUDY OF TERMINAL 21
           SHOPPING MALL

    • Authors: Wichita Chotchaipattarapong
      Pages: 107 - 123
      Abstract: The purposes of this research are to investigate the use of Chinese in the shopping mall at
      Terminal 21, understand the problems in communication between Chinese tourists and employees, Study
      the needs of Chinese language for Chinese tourist service in shopping mall. And therefore to provide
      suggestions and solution for future improvement.
      The results of the questionnaire survey are as follows: 1. Eighty percent of salesperson cannot
      communicate in Chinese with Chinese tourists, while twenty percent of salesperson can communicate in
      Chinese with Chinese tourists, but not fluent. The reason is that they did not learn Chinese. 2. There are
      little Chinese signages in the shopping mall.3. Chinese voice reminders 4. In social media such as
      Facebook or Instagram, the site also has not Chinese information. So, Chinese tourists cannot receive that
      information about mall activities and promotion.
      The solve the problems there should be Chinese training for the salesperson to provide salesperson
      with basic Chinese knowledge, so salespeople can communicate with tourist in Chinese.
      PubDate: 2018-12-31
      Issue No: Vol. 2, No. 2 (2018)
       
  • MARKETING STRATEGY IMPLEMENTATION OF ONLINE HANDBAG STORE ON E–COMMERCE
           PLATFORM – A COMPARATIVE CASE STUDY OF SELECTED FOUR HANDBAG COMPANIES

    • Authors: Meng Xia, Pak Thaldumrong
      Pages: 124 - 135
      Abstract: After years of development, the business activities of China’s handbag industry are now being
      conducted through online. This platform does not only reduce the time required for circulation of commodities,
      but also the operation cost. With more sophisticate of the online platforms and increasing
      number of competitors, the study aimed to find out how a shop is performing as opposed to other three
      handbag shops and what the problems are that A Shop is facing strategically, and provide some practical
      solutions. Based on the literature, to evaluate online handbag shop, the study proposed five evaluation
      aspects comprising of 1) website design, 2) product quality, 3) network security and payment method,
      4) logistics and distribution, 5) consumer complaint and after-sale service. They were implemented by
      four online handbag shops (i.e. X, Y, Z, A) that operating on Alibaba platform. The results reveal that,
      X shop obtains the highest ranking on product quality while X, Y, Z, and A Shop score equally on payment
      methods, logistics and distribution. A Shop must increase its product variety, detail the product function
      and photo image, improve the visual quality.
      PubDate: 2018-12-31
      Issue No: Vol. 2, No. 2 (2018)
       
 
JournalTOCs
School of Mathematical and Computer Sciences
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