Subjects -> BUSINESS AND ECONOMICS (Total: 3841 journals)
    - ACCOUNTING (145 journals)
    - BANKING AND FINANCE (329 journals)
    - BUSINESS AND ECONOMICS (1411 journals)
    - CONSUMER EDUCATION AND PROTECTION (20 journals)
    - COOPERATIVES (4 journals)
    - ECONOMIC SCIENCES: GENERAL (232 journals)
    - ECONOMIC SYSTEMS, THEORIES AND HISTORY (255 journals)
    - FASHION AND CONSUMER TRENDS (20 journals)
    - HUMAN RESOURCES (103 journals)
    - INSURANCE (26 journals)
    - INTERNATIONAL COMMERCE (146 journals)
    - INTERNATIONAL DEVELOPMENT AND AID (103 journals)
    - INVESTMENTS (22 journals)
    - LABOR AND INDUSTRIAL RELATIONS (66 journals)
    - MACROECONOMICS (17 journals)
    - MANAGEMENT (634 journals)
    - MARKETING AND PURCHASING (116 journals)
    - MICROECONOMICS (23 journals)
    - PRODUCTION OF GOODS AND SERVICES (125 journals)
    - PUBLIC FINANCE, TAXATION (42 journals)
    - TRADE AND INDUSTRIAL DIRECTORIES (2 journals)

BUSINESS AND ECONOMICS (1411 journals)                  1 2 3 4 5 6 7 8 | Last

Showing 1 - 200 of 1566 Journals sorted alphabetically
360 : Revista de Ciencias de la Gestión     Open Access   (Followers: 14)
4OR: A Quarterly Journal of Operations Research     Hybrid Journal   (Followers: 14)
Abacus     Hybrid Journal   (Followers: 21)
Accounting Forum     Hybrid Journal   (Followers: 33)
Acta Amazonica     Open Access   (Followers: 7)
Acta Commercii     Open Access   (Followers: 5)
Acta Marisiensis : Seria Oeconomica     Open Access   (Followers: 1)
Acta Oeconomica     Full-text available via subscription   (Followers: 4)
Acta Scientiarum. Human and Social Sciences     Open Access   (Followers: 11)
Acta Universitatis Danubius. Œconomica     Open Access   (Followers: 4)
Acta Universitatis Lodziensis : Folia Geographica Socio-Oeconomica     Open Access   (Followers: 2)
Acta Universitatis Nicolai Copernici Zarządzanie     Open Access   (Followers: 5)
AD-minister     Open Access   (Followers: 5)
Adam Academy : Journal of Social Sciences / Adam Akademi : Sosyal Bilimler Dergisi     Open Access   (Followers: 6)
AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan     Open Access   (Followers: 1)
Admisi dan Bisnis     Open Access   (Followers: 1)
ADR Bulletin     Open Access   (Followers: 10)
Advanced Sustainable Systems     Hybrid Journal   (Followers: 7)
Advances in Developing Human Resources     Hybrid Journal   (Followers: 35)
Advances in Economics and Business     Open Access   (Followers: 27)
Africa Journal of Management     Hybrid Journal   (Followers: 3)
African Affairs     Hybrid Journal   (Followers: 78)
African Business     Full-text available via subscription   (Followers: 6)
African Development Review     Hybrid Journal   (Followers: 46)
African Journal of Business Ethics     Open Access   (Followers: 8)
African Review of Economics and Finance     Open Access   (Followers: 8)
Afro Eurasian Studies     Open Access   (Followers: 2)
Afro-Asian Journal of Finance and Accounting     Hybrid Journal   (Followers: 9)
Agronomy     Open Access   (Followers: 18)
Akademik Yaklaşımlar Dergisi     Open Access   (Followers: 1)
Akademika : Journal of Southeast Asia Social Sciences and Humanities     Open Access   (Followers: 8)
AL-Qadisiyah Journal For Administrative and Economic sciences     Open Access   (Followers: 3)
Alphanumeric Journal : The Journal of Operations Research, Statistics, Econometrics and Management Information Systems     Open Access   (Followers: 11)
American Economic Journal : Applied Economics     Full-text available via subscription   (Followers: 279)
American Enterprise Institute     Free   (Followers: 3)
American Journal of Business     Hybrid Journal   (Followers: 23)
American Journal of Business and Management     Open Access   (Followers: 73)
American Journal of Business Education     Open Access   (Followers: 17)
American Journal of Economics and Business Administration     Open Access   (Followers: 40)
American Journal of Economics and Sociology     Hybrid Journal   (Followers: 45)
American Journal of Evaluation     Hybrid Journal   (Followers: 18)
American Journal of Finance and Accounting     Hybrid Journal   (Followers: 25)
American Journal of Health Economics     Full-text available via subscription   (Followers: 22)
American Journal of Industrial and Business Management     Open Access   (Followers: 31)
American Journal of Medical Quality     Hybrid Journal   (Followers: 13)
American Law and Economics Review     Hybrid Journal   (Followers: 33)
ANALES de la Universidad Central del Ecuador     Open Access   (Followers: 4)
Ankara University SBF Journal     Open Access   (Followers: 1)
Annales de l'Institut Henri Poincare (C) Non Linear Analysis     Full-text available via subscription   (Followers: 2)
Annals in Social Responsibility     Full-text available via subscription  
Annals of Finance     Hybrid Journal   (Followers: 37)
Annals of Operations Research     Hybrid Journal   (Followers: 12)
Annual Review of Economics     Full-text available via subscription   (Followers: 52)
Anuario Facultad de Ciencias Económicas y Empresariales     Open Access   (Followers: 2)
Applied Developmental Science     Hybrid Journal   (Followers: 4)
Applied Economics     Hybrid Journal   (Followers: 61)
Applied Economics Letters     Hybrid Journal   (Followers: 35)
Applied Financial Economics     Hybrid Journal   (Followers: 29)
Applied Mathematical Finance     Hybrid Journal   (Followers: 9)
Applied Stochastic Models in Business and Industry     Hybrid Journal   (Followers: 7)
Apuntes Universitarios     Open Access   (Followers: 1)
Arab Economic and Business Journal     Open Access   (Followers: 7)
Archives of Business Research     Open Access   (Followers: 12)
Arena Journal     Full-text available via subscription  
Argomenti. Rivista di economia, cultura e ricerca sociale     Open Access   (Followers: 4)
ASEAN Economic Bulletin     Full-text available via subscription   (Followers: 7)
Asia Pacific Business Review     Hybrid Journal   (Followers: 9)
Asia Pacific Journal of Human Resources     Hybrid Journal   (Followers: 329)
Asia Pacific Journal of Innovation and Entrepreneurship     Open Access   (Followers: 3)
Asia Pacific Viewpoint     Hybrid Journal   (Followers: 5)
Asia-Pacific Journal of Business Administration     Hybrid Journal   (Followers: 6)
Asia-Pacific Journal of Operational Research     Hybrid Journal   (Followers: 3)
Asia-Pacific Journal of Rural Development     Hybrid Journal   (Followers: 2)
Asia-Pacific Management and Business Application     Open Access   (Followers: 3)
Asian Business Review     Open Access   (Followers: 5)
Asian Case Research Journal     Hybrid Journal   (Followers: 1)
Asian Development Review     Open Access   (Followers: 16)
Asian Economic Journal     Hybrid Journal   (Followers: 10)
Asian Economic Papers     Hybrid Journal   (Followers: 8)
Asian Economic Policy Review     Hybrid Journal   (Followers: 7)
Asian Journal of Accounting and Governance     Open Access   (Followers: 5)
Asian Journal of Business Ethics     Hybrid Journal   (Followers: 13)
Asian Journal of Economics, Business and Accounting     Open Access   (Followers: 2)
Asian Journal of Social Sciences and Management Studies     Open Access   (Followers: 9)
Asian Journal of Sustainability and Social Responsibility     Open Access   (Followers: 4)
Asian Journal of Technology Innovation     Hybrid Journal   (Followers: 7)
Asian-pacific Economic Literature     Hybrid Journal   (Followers: 9)
AStA Wirtschafts- und Sozialstatistisches Archiv     Hybrid Journal   (Followers: 5)
ATA Journal of Legal Tax Research     Hybrid Journal   (Followers: 7)
Atlantic Economic Journal     Hybrid Journal   (Followers: 13)
Australasian Journal of Regional Studies, The     Full-text available via subscription   (Followers: 1)
Australian Cottongrower, The     Full-text available via subscription   (Followers: 1)
Australian Economic Papers     Hybrid Journal   (Followers: 9)
Australian Economic Review     Hybrid Journal   (Followers: 4)
Australian Journal of Maritime and Ocean Affairs     Hybrid Journal   (Followers: 9)
Balkan Region Conference on Engineering and Business Education     Open Access   (Followers: 2)
Baltic Journal of Real Estate Economics and Construction Management     Open Access   (Followers: 6)
Banks in Insurance Report     Hybrid Journal   (Followers: 1)
BBR - Brazilian Business Review     Open Access   (Followers: 5)
Benchmarking : An International Journal     Hybrid Journal   (Followers: 9)
Benefit : Jurnal Manajemen dan Bisnis     Open Access   (Followers: 1)
Berkeley Business Law Journal     Free   (Followers: 13)
Beta : Scandinavian Journal of Business Research     Full-text available via subscription  
Bio-based and Applied Economics     Open Access   (Followers: 2)
Biodegradation     Hybrid Journal   (Followers: 2)
Biology Direct     Open Access   (Followers: 10)
BizInfo (Blace) Journal of Economics, Management and Informatics     Open Access   (Followers: 1)
Black Enterprise     Full-text available via subscription  
Board & Administrator for Administrators only     Hybrid Journal  
Boletim Técnico do Senac     Open Access  
Border Crossing : Transnational Working Papers     Open Access   (Followers: 3)
Brazilian Business Review     Open Access  
Briefings in Real Estate Finance     Hybrid Journal   (Followers: 7)
British Journal of Industrial Relations     Hybrid Journal   (Followers: 47)
Brookings Papers on Economic Activity     Open Access   (Followers: 72)
Brookings Trade Forum     Full-text available via subscription   (Followers: 4)
BRQ Business Research Quarterly     Open Access   (Followers: 3)
BU Academic Review     Open Access  
Bulletin of Economic Research     Hybrid Journal   (Followers: 20)
Bulletin of Geography. Socio-economic Series     Open Access   (Followers: 4)
Bulletin of Indonesian Economic Studies     Hybrid Journal   (Followers: 4)
Bulletin of the Dnipropetrovsk University. Series : Management of Innovations     Open Access   (Followers: 1)
Business & Entrepreneurship Journal     Open Access   (Followers: 35)
Business & Information Systems Engineering     Hybrid Journal   (Followers: 6)
Business & Society     Hybrid Journal   (Followers: 15)
Business : Theory and Practice / Verslas : Teorija ir Praktika     Open Access   (Followers: 1)
Business and Economic Research     Open Access   (Followers: 13)
Business and Management Horizons     Open Access   (Followers: 15)
Business and Management Research     Open Access   (Followers: 24)
Business and Management Studies     Open Access   (Followers: 20)
Business and Professional Communication Quarterly     Hybrid Journal   (Followers: 9)
Business and Society Review     Hybrid Journal   (Followers: 6)
Business Economics     Hybrid Journal   (Followers: 16)
Business Ethics Quarterly     Full-text available via subscription   (Followers: 20)
Business Ethics: A European Review     Hybrid Journal   (Followers: 21)
Business Horizons     Hybrid Journal   (Followers: 12)
Business Information Review     Hybrid Journal   (Followers: 17)
Business Management Analysis Journal     Open Access   (Followers: 4)
Business Management and Strategy     Open Access   (Followers: 51)
Business Research     Open Access   (Followers: 4)
Business Review Journal     Open Access   (Followers: 1)
Business Strategy and Development     Hybrid Journal   (Followers: 2)
Business Strategy and the Environment     Hybrid Journal   (Followers: 13)
Business Strategy Review     Hybrid Journal   (Followers: 16)
Business Strategy Series     Hybrid Journal   (Followers: 8)
Business Systems & Economics     Open Access   (Followers: 2)
Business, Economics and Management Research Journal : BEMAREJ     Open Access   (Followers: 7)
Business, Management and Education     Open Access   (Followers: 22)
Business: Theory and Practice     Open Access   (Followers: 1)
Cadernos EBAPE.BR     Open Access   (Followers: 1)
Cambridge Journal of Economics     Hybrid Journal   (Followers: 81)
Cambridge Journal of Regions, Economy and Society     Hybrid Journal   (Followers: 13)
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration     Hybrid Journal   (Followers: 1)
Canadian Journal of Economics/Revue Canadienne d`Economique     Hybrid Journal   (Followers: 44)
Canadian journal of nonprofit and social economy research     Open Access   (Followers: 3)
Capitalism Nature Socialism     Hybrid Journal   (Followers: 27)
Case Studies in Business and Management     Open Access   (Followers: 15)
CBU International Conference Proceedings     Open Access   (Followers: 2)
Central European Business Review     Open Access   (Followers: 2)
Central European Journal of Operations Research     Hybrid Journal   (Followers: 5)
Central European Journal of Public Policy     Open Access   (Followers: 3)
CESifo Economic Studies     Hybrid Journal   (Followers: 24)
Chain Reaction     Full-text available via subscription  
Challenge     Full-text available via subscription   (Followers: 6)
Chandrakasem Rajabhat University Journal of Graduate School     Open Access  
China & World Economy     Hybrid Journal   (Followers: 21)
China : An International Journal     Full-text available via subscription   (Followers: 22)
China Economic Journal : The Official Journal of the China Center for Economic Research (CCER) at Peking University     Hybrid Journal   (Followers: 16)
China Economic Review     Hybrid Journal   (Followers: 16)
China Finance Review International     Hybrid Journal   (Followers: 7)
China perspectives     Open Access   (Followers: 15)
Chinese Economy     Full-text available via subscription   (Followers: 4)
Chinese Journal of Population, Resources and Environment     Open Access  
Chinese Journal of Social Science and Management     Open Access  
Christian University of Thailand Journal     Open Access  
Chulalongkorn Business Review     Open Access  
Ciência & Saúde Coletiva     Open Access   (Followers: 2)
Ciencia, Economía y Negocios     Open Access   (Followers: 1)
Circular Economy and Sustainability     Hybrid Journal   (Followers: 4)
Climate and Energy     Full-text available via subscription   (Followers: 7)
CLIO América     Open Access   (Followers: 2)
Cliometrica     Hybrid Journal   (Followers: 5)
Colombo Business Journal     Open Access  
Community Development Journal     Hybrid Journal   (Followers: 31)
Compendium : Cuadernos de Economía y Administración     Open Access   (Followers: 2)
Compensation & Benefits Review     Hybrid Journal   (Followers: 8)
Competition & Change     Hybrid Journal   (Followers: 12)
Competitive Intelligence Review     Hybrid Journal   (Followers: 3)
Competitiveness Review : An International Business Journal incorporating Journal of Global Competitiveness     Hybrid Journal   (Followers: 5)
Computational Economics     Hybrid Journal   (Followers: 11)
Computational Mathematics and Modeling     Hybrid Journal   (Followers: 9)
Computer Law & Security Review     Hybrid Journal   (Followers: 25)
Computers & Operations Research     Hybrid Journal   (Followers: 15)
Consilience : The Journal of Sustainable Development     Open Access   (Followers: 3)
Construction Innovation: Information, Process, Management     Hybrid Journal   (Followers: 17)
Consumer Behavior Studies Journal     Open Access   (Followers: 1)
Consumer Psychology Review     Hybrid Journal   (Followers: 2)
Contemporary Wales     Full-text available via subscription   (Followers: 1)
Contextus - Revista Contemporânea de Economia e Gestão     Open Access   (Followers: 1)
Continuity & Resilience Review     Hybrid Journal   (Followers: 3)

        1 2 3 4 5 6 7 8 | Last

Similar Journals
Journal Cover
BU Academic Review
Number of Followers: 0  

  This is an Open Access Journal Open Access journal
ISSN (Online) 2651-0952
Published by Bangkok University Homepage  [2 journals]
  • The Moderating Effect of Locus of Control on the Relationship between
           Perceived Poor Business Performance and Superstitious Behaviors of Thai
           Entrepreneurs

    • Authors: Peerayuth Charoensukmongkol
      Pages: 1 - 17
      Abstract:               This research aims to explore the contributions of entrepreneurs’ locus of control and the influence of perceived poor business performance prior to business closedown, to examine whether these personal characteristics and situational characteristics might associate with the degree of superstitious behaviors of Thai entrepreneurs.  A sample of 120 entrepreneurs who recently closed down their businesses in less than one month was obtained using the snowball sampling technique. The results from partial least squares structure equation modeling shows that the degree of superstitious behaviors of Thai entrepreneurs tends to relate significantly to their level of external and internal locus of control.  Moreover, the moderating effect analysis reveals that whether perceived poor business performance positively associates with superstitious behaviors tends to depend strongly on the locus of control of entrepreneurs. 
      PubDate: 2019-06-24
      Issue No: Vol. 18, No. 1 (2019)
       
  • Online Shopping with a Smartphone by Songkhla’s Consumers: Attitudes
           towards Usability, Perceived Usefulness and Perceived Ease of Use

    • Authors: Narueban Yamaqupta
      Pages: 18 - 33
      Abstract: The purpose of this research is to study the effect of perceived usefulness and perceived ease of use on attitudes toward the usability of online purchasing via smartphone (M-commerce) in the context of Songkhla’s consumers. It is a quantitative research study using both offline and online questionnaires. A total of 384 subjects was derived using Cochran’s sample size formula. The data analysis is based on Partial Least Square Structural Equation Modeling (PLS-SEM)  The results demonstrated that the perceived usefulness and perceived ease of use significantly influenced the attitudes towards the usability of smartphones for online shopping with an explanation power of 63.10% (Coefficient of Determination: R2 =.631), that is, perceived usefulness influenced the attitudes towards the usability of smartphone for online shopping (β=.359, t=3.566**, p=.000) at a 99% confidence level. The perceived ease of use influenced on the attitudes towards usability of smartphone for online shopping (β= 0.494, t=4.785**, p=.000) at a 99% confidence level.
      PubDate: 2019-06-24
      Issue No: Vol. 18, No. 1 (2019)
       
  • The The Development of Community Model Based on Sufficiency Economy and
           Local Wisdom to Promote Community Creative Tourism in Nong Khai Province

    • Authors: Wongtheera Suvannin, Surachet Sowkietrung
      Pages: 34 - 49
      Abstract:             This research aims to 1) study life style and the concrete application of Sufficiency Economy of communities in Nong Khai province, 2) study conserving, learning, and transferring of local wisdom of communities in Nong Khai province, 3) study how to integrate knowledge of Sufficiency Economy and local wisdom of communities in Nong Khai province with creative tourism activities, 4) conduct experimentally creative tourism activities in communities model based on Sufficiency Economy and local wisdom, and 5) share the knowledge from experimental creative tourism activities in communities’ model based on Sufficiency Economy and local wisdom and present the developed prototype model for other communities. The key informants of this research were 75 participants selected purposively and consisting of chairman of Community Economic Learning Center, committee of Community Economic Learning Center, village philosophers and tourists. The tools to collect the data were in depth interview, focus group and try-out conduct of creative tourism activities in two communities based on Sufficiency Economy. The methods used to analyze the data were analyzation, interpretation, and conclusion. The descriptive technique was used to present this research.           The result revealed that 1) the lifestyle of both villagers for farming was more of integrated farming. People in each village still strictly followed the old tradition of the village because their strong leader brought them to adopt Sufficiency Economy in daily life. 2) The conservation of local wisdom began from all sides in the village due to the awareness of local wisdom value in each category. Moreover, knowledge transfer was consistent at all levels. 3) The sufficiency economy and local wisdom of community model could integrate effectively with creative tourism due to 6 potential factors such as human capital in village, raw materials, geographic location, cultural traditions, the village's natural attractions, and the availability of homestay management. 4) Lifestyle in accordance with the principles of economic philosophy and local wisdom could be elevated to creative tourism activities significantly. 5) Developmental models focused on encouraging later generations to be aware of the importance of Sufficiency Economy and local wisdom.
      PubDate: 2019-06-24
      Issue No: Vol. 18, No. 1 (2019)
       
  • A Study of the Relationship between Attitudes of Thai Managers and Thai
           Employees at Practitioner Level toward Entering a New Culture and Social
           Support Affecting Job Satisfaction under Human Capital Mobility in ASEAN

    • Authors: Suthinan Pomsuwan, Rosechongporn Komolsevin
      Pages: 50 - 65
      Abstract:             This research aims to study the attitudes toward entering a new culture and social support affecting job satisfaction under human capital mobility in ASEAN among supervisory employees and employees at practitioner level, as well as to explore the differences in the said attitudes between supervisory employees and employees at practitioner level. A close-ended questionnaire was used for data collection while Cronbach's Alpha Analysis test was used in evaluating reliability of the questionnaire, and the reliability value was 0.887. Questionnaires were distributed to a sample of 400 respondents including supervisory employees and employees at practitioner level of selected multinational companies. With the statistical significance level of 0.05, the study results are as follows: Attitudes toward entering a new culture and social support of supervisory employees and of employees at practitioner level have an influence on attitudes toward job satisfaction under human capital mobility in ASEAN. Different attitudes toward social support between supervisory employees and practitioner-level employees have different effects on their attitudes toward job satisfaction under human capital mobility in ASEAN. Different attitudes toward entering a new culture and social support between male and female supervisory employees have different effects on attitudes toward job satisfaction under human capital mobility in ASEAN. However, the said effect was not found between male and female employees at practitioner level. 
      PubDate: 2019-06-24
      Issue No: Vol. 18, No. 1 (2019)
       
  • A Creation of Fashion Lifestyle Multi-brand through Thai Cultural DNA for
           Generation M

    • Authors: Thanotai Mongkolsin, Patcha Utiswannakul
      Pages: 66 - 83
      Abstract:             Fashion lifestyle multi-brand business is gaining tremendous popularity from Generation M consumers (Millennials Generation or Generation Y), which is the most purchasing power consumer group currently. They also are the first generation to receive training from the class about eco-friendly and sustainability concepts. As a result, this generation always gives the priority to choose products under eco-friendly and sustainability concepts first. In addition, the current market is moving into the 4.0 era, an era in which adding value to product is far greater than focusing only on increasing product cost. It is related to the government's policy regarding Thailand 4.0, which is a model to drive Thailand to stability, wealth and sustainability, consisting of 3 important pillars. One of them is the cultural pillar with creative industries, culture and high value-added services. The said pillar will use the elements of 5 cultural DNA of Thai people in order to lead to the 5 F model, and one of which is Fashion industry. As a result, this research is intended to be a guideline to create a fashion lifestyle multi-brand identity through Thai cultural DNA for Generation M. The research methodology is mixed research, which is quantitative and qualitative research. The quantitative research methods were used to collect information about Generation M consumers to know the way of lifestyle, issues of interest, behaviour, personality and patterns of buying decision in fashion lifestyle product. The qualitative research methods were used to collect information about Thai cultural DNA concepts, fashion styles, and fashion design elements. The validity of the questionnaires was examined by using IOC scores of 0.921 and 0.941, while the confidence coefficient or Cronbach’s Alpha equals 0.72. The result of this research revealed the guidelines for creating fashion lifestyle multi-brand identity through 5 Thai cultural DNA concepts for Generation M. As a result, 5 brand identity can be created according to 5 fashion styles namely Fun, Flexible, Friendly, Flavouring and Fulfilling which related to Rave style, Multifunctional style, Hippie style, Rockabilly style and Outdoorsy style respectively. This approach can also be used as a guideline for designing fashion lifestyle products.
      PubDate: 2019-06-24
      Issue No: Vol. 18, No. 1 (2019)
       
  • Organization Structure Format, Human Resource Management, Technology and
           Management that Enables Selling Products of Pracharat Schools

    • Authors: Atchima Supachariyawat, Surat Supitchayangul, Taksaya Sangayotin
      Pages: 84 - 97
      Abstract:      This research had the objectives to 1) specify organizational structure, 2) specify human resource management, 3) specify technology format used, and 4) specify management format used in Pracharat schools which enabled selling of school products. This qualitative research was conducted using Delphi technique from four key informants groups, the tools used were open-ended questionnaires and a 5-level rating scale questionnaire. The statistics used were median and interquartile range (IQR) and the finding was confirmed by using focus group.         From the research, it was found that the format of organization structure, human resource management, technology and management that would enable selling of Pracharat school products were as follows. The organizational structure of a Pracharat school was a combination between functional organization and staff organization structures where a school director, as the organization’s chief executive, selected teachers to become a manager of each section from their volunteering, expertise in the products, and basic business knowledge. The section manager teachers would then select and assign participating students into their section. Compensation for working team was distributed from the sales of the products. The operation management included implementing the working system and know-hows passing from generation to generation. The schools also organized knowledge sharing workshops from instructors with experiences and expertise in particular area together with on-the-job training programs. The technologies used in production process were categorized following five OTOP products. Most are not complex with a focus on safety. Product branding and design involved programs including Microsoft Words, Microsoft PowerPoint, Adobe Photoshop. Customer database collecting and searching were conducted by using Microsoft Excel. Online information registration was also added using iCloud and Google Form. Regarding product advertisement and Customer Relationship Management, the school’s Facebook Fanpage, parent and school networking Line groups were created. The advertising strategy also includes printed brochure and local radio ad. The material sourcing management starts from growing or making important materials required for the products in the schools before extending to source from within the community. The schools also connected with other Pracharat schools in the network for materials exchange. Regarding production and manpower planning, students from all school years could apply to join with compensation as an incentive. For any big volume order, the schools would coordinate with the community to assist in the production line. Regarding marketing and sales planning, the schools looked for many sales channels as well as seeking for collaborations with other organizations. These included increasing sales channels using online social media and organizing events together with Pracharat schools network in other regions. The schools has conducted home accounting and product list (for accounting and inventory) records.
      PubDate: 2019-06-24
      Issue No: Vol. 18, No. 1 (2019)
       
  • Entrepreneurial Intent and Orientation Developments in Thai Students under
           an Entrepreneurship Curriculum

    • Authors: Arthon Prompatanapak
      Pages: 98 - 113
      Abstract:             This study’s purpose was to examine the impact of years of studying in Bangkok University’s School of Entrepreneurship (BUSEM), gender and family business background (FB) on students’ entrepreneurial intent (EI) and entrepreneurial orientation (EO) with hypotheses that EI and EO scores were impacted by differences in FB, Gender and Years of studies (Year) in BUSEM program.  Five hundred and fifty (out of seven hundred and fifty) BUSEM students were accidentally selected to participate in this survey. The questionnaire was administered to 550 students (out of 750).   Data analysis of this research included mean, standard deviation, and 3-way MANOVA. The results showed that 73% of the sampling came from family business ownership background.  Trading is the main source of their FB income.  Seventy-five percent of those businesses belong to their father side.  Most students’ household income per month is over 100,000 baht/month.  The first year students had the highest EI and EO scores followed by the second, third, and fourth year students.  This research showed that EI and EO scores were significantly affected by the combination of Years of study, Gender and the FB ownership of students.  The interaction between Gender and Year significantly affected the EO score of female students with family business ownership.  Among female students with FB, years of study impacted their EI and EO scores.  Specifically, the first year female students with FB had significantly higher EI scores than the third and fourth years. They also had significantly higher EO scores than the second year female students with FB.  At the same time, female students without FB, Year of studies significantly impacted the EI scores.  The first year female students without FB had significantly higher EI scores than second, third, and fourth year female students without FB.  However, neither Years of study nor FB ownership impacted the EI and EO scores of male students.      
      PubDate: 2019-06-25
      Issue No: Vol. 18, No. 1 (2019)
       
  • The Guidelines for Human Resource Development of the Revenue Department
           Consistent with National Development towards Thailand 4.0

    • Authors: Rungnapha Saruang, Taksaya Sangayothin
      Pages: 114 - 131
      Abstract:           The objective is of research were as following: 1) to find the current characteristics, the goals of personnel development and the level of personnel development gap, and 2) to find the guidelines for human resource development of the Revenue Department consistent with national development towards Thailand 4.0. This study used a mixed methodology research: in-depth interview to find out the features, attribute characteristics and the target features; and a questionnaire was used in the quantitative research to survey the current features of personnel of the Revenue Department and their expected qualification. Finally, in consistent with the results generated form focus group interview, the research found that human resource developments is in line with national development towards Thailand 4.0, and that included the development of skills, knowledge, capabilities, social responsibility, identity and digital technology. The survey found the highest level of priority needs index (PNI) in social responsibility, while knowledge, identities, skills, capability and digital technology have the lowest PNI value. The results of the focus group interview were consistent with human resources development of the Revenue Department guidelines. The approach should consider prioritizing the critical or urgent work in the context of the area, and may also design personnel development by creating a framework for the development of skills, knowledge, and capabilities at the same time. The application of human resource development tools should be designed to be appropriate for the personnel development of the Revenue Department.
      PubDate: 2019-06-25
      Issue No: Vol. 18, No. 1 (2019)
       
  • Value Co-Creation and Relationship Management Strategies in Online Social
           media

    • Authors: Chutima Kessadayurat
      Pages: 132 - 147
      Abstract:             Without doubt, nowadays, once a business enterprise would like to develop any innovations and/or services for their customers, they have to listen meaningfully to their customers. Database from consumer insights allows managers and/or strategic communicators to develop effective marketing strategy. In order to gain this specific consumer’s insightful database, and their willingness to share their valued experiences is very important. The concept of “Value co-creation” is widely discussed and applied from the professional area. It explains the importance of co-creation process in obtaining the shared valued between the business and consumers. A well-designed content will increase the business opportunity to success of their business. However, from the academic approach, especially the communication area, the study of the “Value co-creation” concepts is not widely studied.  Unlike in the old days, with the advent of social media, the nature of communication in order to gain consumer’s feedback is changing accordingly. The purposes of this research are (1) to understand the value co-creation process between organization/company and its customer, and (2) to identify relationship management strategies between organization and customers on social media by employing in-depth Interview method with strategic digital communicators. Taxonomy analysis was employed during qualitative data analysis. The result was corresponding to IEPAR Model concept and relationship management strategies. 
      PubDate: 2019-06-25
      Issue No: Vol. 18, No. 1 (2019)
       
  • Evidence from the Survey of Post-Retirement Employment Decisions

    • Authors: Pisut Kulthanavit, Nongnuch Soonthornchawakan
      Pages: 148 - 164
      Abstract: This research studied the supply of old-age labor (more than 50 years old) and the demand for old-age labor. We conducted a field survey by interviewing workers and employers in 3 sectors: the manufacturing sector, the wholesale-retail trade sector, and the hotel-restaurant sector. We also interviewed representatives from related organizations. The survey result indicated that most old-age workers wanted to continue working and most employers wanted to hire them. Some workers wanted to continue working at their current workplace and some wanted to set up their own business. However, the employers wanted to hire old-age workers for some positions. Thus, the government should implement the incentives to motivate the employers to hire the old-age workers and the incentives for the old-age workers to continue working after their retirement.
      PubDate: 2019-06-25
      Issue No: Vol. 18, No. 1 (2019)
       
 
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