Authors:Tatik Rohmawati, Senny Luckyardi Pages: 1 - 5 Abstract: The purpose of this research is to analyse the increase in product sales using social media advertising. The research was conducted using literature study method and questionnaires that distributed to sellers who used social media advertising in marketing their products. The results show that selling products on social media using advertisements can generate more sales and cunsomers. With social media advertising, sellers can choose the type of potential customers according to the product being sold. The sellers can determine the type of prospective customer based on thier age, residence, and/or hobbies to it easier for the seller to divert the sale of their product. Therefore, social media advertising helps sellers who market their products to generate more sales. PubDate: 2021-12-14 DOI: 10.21009/JOBBE.005.2.01 Issue No:Vol. 5, No. 2 (2021)
Authors:S Luckyardi, C N Albar, N N Supriatna Pages: 6 - 12 Abstract: The purpose of this research is to analyse the influence of e-advertising on consumers. The case study was conducted on culinary product by performing literature study method and questionnaires. Purposive sampling technique was used with two criteria namely age and location of residence. The questionnaires was distributed among 100 respondents with age ranging from 18 to 24 years old and resided in Bandung. The results show that advertisement in social media or e-advertisements is effective to influence consumers, this is indicated by most of respondents stated that they know the product from social media, not only conventional media. In addition, the coverage of e-advertisement exposure is very extensive. This is also supported by the fact that young adults tend to use social media and other online platforms to find information regarding product. This research contribute recommendation to integrate online means in their advertisement method. PubDate: 2021-12-15 DOI: 10.21009/JOBBE.005.2.02 Issue No:Vol. 5, No. 2 (2021)
Authors:Z N P Andeka, Berny Indrawan Pages: 13 - 19 Abstract: This study aims to analyze the role of e-commerce in business success in Coblong District. The method in this study used a qualitative analysis method with a case study model. This study used four micro-scale entrepreneurs who use e-commerce in conducting their business as research objects. The analysis process is based on the role of e-commerce in Small and Medium Enterprises (SMEs) in Coblong District. Based on the results of the study, it can be concluded that in general e-commerce has a role that can help entrepreneurs including small and medium businesses to improve their business development. These roles include the ease of communication, marketing, minimal capital, and time efficiency. The analysis also shows that the respondents still use e-commerce for the role they have. PubDate: 2021-12-16 DOI: 10.21009/JOBBE.005.2.03 Issue No:Vol. 5, No. 2 (2021)
Authors:Levia inggrit sayekti, Muhammad Taufik Pages: 20 - 31 Abstract: As a result of the Covid-19 pandemic, everyone is obliged to follow the rules New Normal, new habits, new routines, keep your distance, don't crowd and of course the effect of the Covid-19 pandemic has a big impact on entrepreneurial actors, the minimum number of buyers who come to shops or trade stalls which causes a decrease in turnover. In the New Normal Era , entrepreneurs are required to think smart and innovative so that their businesses will continue to run and not lose money, one of the solutions for the New Normal Era is to use the Marketplace Platform as a means of selling online such as Shope, Tokopedia, Bukalapak etc. The research was conducted only on women entrepreneurs in the city of Lamongan with the aim of finding Marketplace Platforms which were the most effective in increasing sales in the era New Normal. The research method was carried out by distributing questionnaires and determining the number of respondents used the snowball sampling method with a total of 100 respondents. The results show that the independent variables X1, X2, X3, X4 and X5 are effective as a Marketplace Platform in increasing sales in the New Normal Era, where f-count has a value of 11.335 at the 5% real level, and a significance value of 0.000. Whereas based on the results of the t test X2 (Shope) has a value of 0.587 or 58.7% and X3 (Tokopedia) has a value of 0.309 or 30.9% the coefficient is positive and significant, which can be stated that the variables X2 (Shope) and X3 (Tokopedia) have an effect. on the variable Y1 (Sales Level Effectiveness). PubDate: 2021-12-17 DOI: 10.21009/JOBBE.005.2.04 Issue No:Vol. 5, No. 2 (2021)
Authors:Wendra Afriana, Amanah Abdulkadir, Harry Azis Pages: 32 - 40 Abstract: This paper aims to find out the right and fast strategy in anticipating the decline in the welfare of fishermen Kamal Muara during the Covid-19 pandemic. The research used SAST, AHP, and ISM analysis methods. Based on the results of ISM processing, it shows that the most appropriate and quick strategy is to provide subsidies for fishermen's losses due to large-scale social restrictions (PSBB). Second, providing training programs for processing derivative products and training on sales digitization. Third, with digital marketing training to optimize the marketing of their fish catch while ensuring the safety of anglers at work. The government's role, in this case, is not only in budget allocation but also fosters and assists so that anglers can be adaptive to technology in every fishing activity. PubDate: 2021-12-17 DOI: 10.21009/JOBBE.005.2.05 Issue No:Vol. 5, No. 2 (2021)
Authors:Wati Aris Astuti, M A Ramayani Pages: 41 - 50 Abstract: E-commerce is one of the most important media that companies always used today. Therefore, the development of business today is very influential in e-commerce. The purpose of this research is to find out how much the influence of e-commerce media use in the business field today as a practical online promotion media for buying and selling a product. The method used in this research is a descriptive method with a qualitative approach and data collection techniques in the form of a literature study. Research informants in this study have 2 informants namely Internal Public (Employees) and External Public (Consumers). The results of this study are the importance of the development of technology and information at this time. In this case, e-commerce makes it easy for a variety of human activities which is easily done anywhere and by anyone in meeting their needs and desires. With e-commerce, entrepreneurs will also find it easier to get profits because it can increase business connections and expand global networks that spread to all circles. PubDate: 2021-12-18 DOI: 10.21009/JOBBE.005.2.06 Issue No:Vol. 5, No. 2 (2021)
Authors:T Rohmawati, H Zulkipli Pages: 51 - 56 Abstract: The purpose of this study is to analyze the habits of students in the information technology in conducting transactions either in cash or by using e-money. Questionnaire was a method used in this study by distributing selected questionnaires only to students. Analysis of the results showed that the students preferred to use e-money for transactions because it was more effective and more efficient than paying in cash. It could be also because it was influenced by their shopping habits through social media and the globalization era. On the other hand, they needed cash and relatively bigger wallet for cash payments. Consequently, e- money was preferred by students compared to cash payments. PubDate: 2021-12-18 DOI: 10.21009/JOBBE.005.2.07 Issue No:Vol. 5, No. 2 (2021)
Authors:Supriyati, S P Harahap Pages: 57 - 63 Abstract: The purpose of this research is to find out how customer satisfaction in the field of online business. The research method used was descriptive qualitative research method. A descriptive qualitative method is a method used to describe or analyze the results of the research. Website characteristics are defined as attributes that consumers consider when evaluating an online site. Website characteristics are measured using five dimensions shopping convenience, design, informative, security, communication. Online business is an important tool for consumers to find products, the purchase intention of consumers through online stores tends to be high. Consumer satisfaction is greatly influenced by the transaction process and trust. And, based on the result of the research, that ease, security, site design, informative and communication as well as features of an online business affect customer satisfaction. PubDate: 2021-12-20 DOI: 10.21009/JOBBE.005.2.08 Issue No:Vol. 5, No. 2 (2021)
Authors:Chimezie Amadi, Umaru Mustapha Zubairu, Olalekan Busra Sakariyan, Isah Imam Paiko Pages: 64 - 78 Abstract: The objective of this paper is to investigate the effects ICT has on the sustainability of Digital Entrepreneurship in Nigeria. Furthermore, this paper seeks to determine if the utilization of ICT can forecast the rate of start-ups in the Digital Entrepreneurship sector and interrogate the characteristics and inter-relationships inherent in Digital Entrepreneurship. To achieve this objective, a systematic literature review using the Systematic Quantitative Assessment Technique (SQAT) was the methodology used to review 45 DE articles published over the last decade (2012 – 2021). To provide a thorough, impartial amalgam of the reviewed articles, this paper analysed the time distribution, geographic distribution, types and data collection methods of the 45 DE articles. The review revealed that existing research has been both empirical and conceptual in equal measure with only one instance in mixed mode. The parity suggests that future researchers should endeavour to conduct more conceptual research to underpin the envisaged accelerated growth of DE. PubDate: 2021-12-20 DOI: 10.21009/JOBBE.005.2.09 Issue No:Vol. 5, No. 2 (2021)
Authors:Ranthy Pancasasti, Dian Sapitri, Evan Nur Oktavian, Adi Mulyadi, Agung Aditya Saputra Pages: 79 - 86 Abstract: This research aims to find out how the human resource planning strategy conducted by PT X Cigarette Distributor. This company is a cigarette distributor company and is the largest cigarette "brand" in Indonesia, because it is a large company so there is also a lot of labor in it. So in this study analyzed whether existing human resources are effective or not. The type of research conducted is Field Research which is descriptive analysis that is research that describes the strategy of human resource planning in an effort to improve employee performance. Data collected by interview, observation, and documentation. Data analysis techniques used qualitative descriptive analysis combined with SWOT analysis approach. The results of the study explain that in human resource planning there are several stages in the process of procuring new employees. And in carrying out its operational activities, the company considers the strengths, weaknesses; opportunities and threats that one day can benefit or harm the company. PubDate: 2021-12-24 DOI: 10.21009/JOBBE.005.2.10 Issue No:Vol. 5, No. 2 (2021)
Authors:Erma Lusia, Maria Grace Herlina Pages: 87 - 98 Abstract: The SARS-CoV-2 pandemic impacts health, the economy, and the environment (also known as COVID19). It's no secret that tourism has been hit particularly hard during the Covid-19 era. Nevertheless, many people continue to search for a tourist destination despite the covid-19 health protocol. Individuals tend to stay home during an outbreak, and large families with young children travel shorter distances than other tourist groups. Local visitors continue to be interested in TMII as a domestic tourism destination as 74 percent of visitors want to visit TMII. Analysis of TMII's amenities and ancillary services using the Rasch Model revealed the most attractive destination attributes. However, when it comes to transportation options, they are by far the least appealing. PubDate: 2021-12-24 DOI: 10.21009/JOBBE.005.2.11 Issue No:Vol. 5, No. 2 (2021)
Authors:Muhammad Taufiq Amir Pages: 99 - 107 Abstract: Managers face various challenges and difficulties at work, especially in dealing with changes. The adverse events can be compounded when personal problems also put additional pressure on the manager. The compassionate leader can function to alleviate the stress. This study shows how leading with compassion, where leaders are sensitive to problems, feeling those difficulties, and are motivated to help. By referring to the positive organization literature, aspects, and processes of compassion in organizations are disclosed. Likewise, how compassionate leaders increase the attention and understanding, empathize with the needs of managers and their future are also explained. Furthermore, leaders can also be present in the various policies that they create. This study is useful for making leadership effective, especially in managing organizational change. PubDate: 2021-12-25 DOI: 10.21009/JOBBE.005.2.12 Issue No:Vol. 5, No. 2 (2021)
Authors:Neng Eti Setiawati Pages: 108 - 117 Abstract: Background - Currently, many companies are implementing outsourcing systems for their company's HR management. Outsourcing is a company that uses human resources from other parties (external) to carry out work activities that are usually handled by internal staff and resources. The problem that exists is because the outsourcing system affects the performance of employees at a food ingredients factory in Cilegon, where there are still high complaints from clients regarding the decline in the performance of forklift operator employees placed in their company. This shows the inaccuracy at work leads to a lack of employee motivation. Employee motivation problems can be the cause of low employee performance in a company. Purpose - The objectives of this study are (1) to determine the effect of the outsourcing system on employee performance and (2) to see the effect of work motivation on employee performance. Originality/Value - This study tested 2 hypotheses with data sources originating from respondents of outsourcing employees of PT. AMP, a division of forklift operators at the Cilegon grocery factory, analyzed the influence of the outsourcing system and work motivation on employee performance in the company. Research Limitations - information, primary and secondary data in this study were only obtained from PT. AMP Design/methodology/approach - The population and sample of this study were all outsourced employees of PT. The AMP division of forklift operators placed 30 people in a food ingredients factory in Cilegon. This study uses a quantitative approach method. The data collection technique used primary data in the form of a questionnaire. The data analysis technique of this research used the Structural Equation Modeling-Partial Least Square (SEM-PLS) method. Findings - Based on the results of the direct influence hypothesis research, it is known that the outsourcing system has a positive and significant effect on employee performance. And motivation has no significant effect on employee performance PubDate: 2021-12-25 DOI: 10.21009/JOBBE.005.2.13 Issue No:Vol. 5, No. 2 (2021)
Authors:Reinardus Dwi Prio Christianto Pages: 118 - 128 Abstract: Background - Nowadays, employee engagement is a major concern for organizational leaders around the world. Human Resources (HR) is a key element of a company that will support effective and efficient organizational governance (Christian et al., 2021). However, not all employees have the same level of engagement, factors that can affect employee commitment such as motivation, job satisfaction, leadership, diversity of co-workers, organizational culture, and others (Vinsensius et al., 2019). Purpose - This study aims to analyze: (1) the magnitude of the influence of servant leadership on employee engagement, (2) the magnitude of the influence of employee compensation on employee engagement, (3) the magnitude of the influence of servant leadership on employee job satisfaction, (4) the magnitude of the effect of employee compensation on employee engagement. employee job satisfaction, and (5) the magnitude of the influence of employee job satisfaction on employee engagement at PT Indonesia Power Suralaya Power Generation Unit. Originality/value - The novelty (originality or value) of this research is that servant leadership has no effect on employee engagement and employee compensation has no effect on employee job satisfaction. Research Limitations - The limitations of this study are only to get an idea of the perceptions of employees of PT Indonesia Power Suralaya Power Generation Unit regarding servant leadership, employee compensation, employee job satisfaction and employee engagement. Design/methodology/approach - The population in this study are employees of PT Indonesia Power Suralaya Power Generation Unit which is located at Jalan Raya PLTU Suralaya, Cilegon, Banten. The research method is quantitative using a questionnaire with a Likert scale and the sampling technique is done by simple random sampling. The number of samples used as many as 32 samples to test the hypothesis. Structural Equation Modeling was used to test the statistical significance of the path coefficients, and processed using the PLS Smart 3.2.9 program. Findings - The results showed that servant leadership and employee compensation affected job satisfaction by 64.9%, while employee engagement was influenced by 86.8%. This direct effect shows that servant leadership has no effect on employee engagement, employee compensation has a positive and significant effect on employee engagement, servant leadership has a positive and significant effect on employee job satisfaction, employee compensation has no effect on employee job satisfaction, and employee job satisfaction has a positive effect. and significant to employee engagement. PubDate: 2021-12-27 DOI: 10.21009/JOBBE.005.2.14 Issue No:Vol. 5, No. 2 (2021)
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