Authors:Kadunci - Kadunci; Tuti - Hartati Abstract: Many companies successfully do product development through structured steps and act according to: technology-push and market-pull. Product development is one of the most important and must be done by a company to ensure a product is accepted by consumers. This research’s goal is to understand product development strategy of Batik Ciwaringin from Cirebon District.Data collection in this research is using interview and observation. Key interviewee is Koperasi Serba Usaha (KSU) Anugerah Batik Ciwaringin, batik artisan, and employee of Corporate Social Responsibility (CSR) PT Indocement Tunggal Perkasa, Tbk. (PT ITP). The research is using qualitative analysis as methodology.The research found that product development strategy of Batik Ciwaringin is Batik design development and diversify product line. External factor such as CSR PT ITP also contributed to encourage an effective product development and patent 5 Batik Ciwaringin design. The design patent is Pecutan, Gribingan, Rajeg Wesi, Yusupan and Manggaran. The next step in product development is creating an icon or unique value on Pecutan design in each Batik Ciwaringin design. Also, Batik Ciwaringin is consistently developing handmade and using natural coloring . The product itself follow strict protocol on the definition of Batik by refusing printing method PubDate: Sun, 09 Apr 2023 15:18:13 +070
Authors:Yusuf - Sutiyoso; Dody - Setyadi, Sugiyanta - Sugiyanta Abstract: This study aimed to determine the influence of organizational commitment and organizational climate on turnover intention of employees at PT Nusatovel Semarang Head Office. The methods that used for data collection in this study were interviews and questionnaires. The scale that used in the questionnaires is agree disagree scale with 10 scale points. The sample that used in this study was 69 employees of PT Nusatovel Semarang Head Office. Used multiple linear regression techniques for analyzing the data, it indicated that organizational commitment and organizational climate had a negative and significant influence on turnover intention. organizational commitment and organizational climate had 42.4% contribution to turnover intention, that means every 42.4% of turnover intention was explained by organizational commitment and organizational climate, while 57.6% was explained by other factors which were not observed in this study PubDate: Sun, 09 Apr 2023 15:18:12 +070
Authors:Muhammad Iqbal Fauzan; Karnowahadi - Karnowahadi, Paniya - Paniya Abstract: This research aims to identify the influence of export price, domestic sales and Dollar’s exchange rate on Turpentine’s export volume in KBM Industri Hasil Hutan Bukan Kayu Jawa Tengah during 2018-2021. This research was using secondary data during 2018-2021 which obtained by collecting data from KBM Industri Hasil Hutan Bukan Kayu Jawa Tengah and Bank Indonesia. The data was tested with multiplier linear regression analysis technique. F test results indicates that export price, domestic sales and Dollar’s exchange rate simultaneously have a positive and significant influence on Turpentine’s export volume. T test results indicates that export price positively and significantly influence Turpentine’s export volume. Instead, domestic sales and Dollar’s exchange rate have a negative and insignificant influence on Turpentin’s export volume PubDate: Sun, 09 Apr 2023 15:18:11 +070
Authors:Annisa Budi Utami; Mellasanti - Ayuwardani Abstract: The easier the culinary business is, the more competition it has to face, including the bakery culinary business. The tight competition between these business actors continues to try hard to retain consumers and get new consumers to buy their products. Along with the increasingly intense competition, it has led to purchasing decision behavior made by consumers. The purpose of this study was to analyze the effect of product quality and brand image on purchasing decisions, both simultaneously and partially. The research sample was 78 respondents selected using purposive sampling technique. This study uses the Purposive Sampling method with 78 respondents as the sample. The data collection methods used are interviews, questionnaires and literature studies. The results showed that partially the product quality variable had a significant effect on purchasing decisions and brand image had a significant effect on purchasing decisions. The result of the calculation of the coefficient of determination between the variables of product quality and brand image on purchasing decisions is 0.645, this means that product quality and brand image have an influence of 64.5% on purchasing decisions, the remaining 35.5% is determined by other variables not examined PubDate: Sun, 09 Apr 2023 15:18:09 +070
Authors:Arva’ni Za’imil Ashiya; Sugiyanta - Sugiyanta, Suwardi - Suwardi Abstract: This study aims to determine the motivation and work stress on the performance of employees of PT. PLN (Persero) UPT Semarang. Data collection methods used are through interviews, questionnaires and literature study. The number of samples in this study were 77 employees with the census method. The analytical method used is the validity and reliability test, classical assumption test, multiple linear regression test, t test, F test and the coefficient of determination test. The results showed that partially motivation and work stress have a significant positive effect on employee performance. Simultaneously, motivation and work stress have a significant effect on employee performance. Motivation has the greatest influence in improving employee performance PubDate: Sun, 09 Apr 2023 15:18:08 +070
Authors:Bayu Setyo Nugroho; Ardhana Shofwan Firdaus, Nandaniko Pamade W, Nicky Visha Varma, Novi Rara Amiyati, Taufik - Rohman Abstract: Technological advances and developments have helped many entrepreneurs to improve their businesses. Business processes that were originally carried out manually have been replaced by computerized-based automated management. One application of technology in the business world is the use of ERP software. Many companies use ERP software to integrate data between departments. One company that implements ERP software is CV Dext Jaya Sentosa. Implementation of ERP software at this company includes the process of supplying goods from vendors, recording cashiers, and managing customers. The ERP software used is Odoo with the modules used namely Purchase, Point of Sale (POS), and Customer Relationship Management (CRM). Odoo was chosen for this implementation because this software is open source and free to use but with certain conditions. The application of Odoo begins with planning the company's needs, which is then carried out by making a system design. All results of implementing Odoo in this company are then determined by comparing the activities before and after the use of this software. The application of the Purchase Management, Point of Sales, and CRM modules is able to meet the business needs of CV Dext Jaya Sentosa. PubDate: Sun, 09 Apr 2023 15:18:06 +070
Authors:Rara Ririn Budi Utaminingtyas; Taviyastuti - Taviyastuti, Nur - Rini, Rustono - Rustono, Fatchun - Hasyim Abstract: Politeknik Negeri Semarang conducts online-based communication through web media types: www.polines.ac.id, twitter:@polinesofficial, facebook: Polines Official, instagram: PolinesOfficial, youtube: PolinesOfficial. Politeknik Negeri semarang applies Cyber Public Relations as a means of communication performance. Cyber public relations is an application of ICT (Information and Communication Technologies) tools for the purposes of Public Relations. The purpose of this study was to determine the effect of the effectiveness of communication and the application of cyber PR on the image formation of the Politeknik Negeri Semarang. The sample used in this study was 121 students, lecturers, education staff, as well as the general public outside the campus. Data collection using observation, and questionnaires with Differential Semantic scale. The result of the regression analysis is the value of F = 45,634 with Sig 0.000<0,05 . This means that the implementation of Cyber Public Relations and Communication Effectiveness simultaneously have a significant effect on the Image of Polines. The coefficient of determination is 0.691. This means that the application of Cyber PR and Communication Effectiveness has an effect on the imageof Polines by 69.1%, the remaining 30,9% is influenced by other variables not examined. The implementation of Cyber Public Relations through Online Publications, through the use social media partially has no significant effect on the image ofPolines.. The implementation of Cyber Public Relations through the Online Community Level partially has a significant effect on the image of Polines. Assessment of the Effectiveness of Cyber PR Communication through the Level of Information Capture (exposure) partially has a significant effect on the image of Polines. Assessment of Cyber PR Communication Effectiveness through the level of attention (attention),, through the level of understandingha (comprehensive), partially has no significant effect on the image of Polines. PubDate: Sun, 09 Apr 2023 15:18:04 +070
Authors:Isnaini - Nurkhayati; Azizah - Azizaha Abstract: This study aims to look at the effectiveness of paid advertising on digital platforms that are currently commonly used by SMEs. Micro, small and medium enterprises (SMEs) are a business sector that has an important role in economic growth in Indonesia in general and in the city of Semarang in particular. Currently, SME actors have started to look at digital platforms as a marketing tool. So that consumers are familiar with the products sold by SMEs, intensive promotions need to be carried out. Placing advertisements on various digital platforms is important so that the product can be recognized by the wider community. Currently various digital platforms such as social media and marketplaces offer various types of paid advertising. Many SMEs are already interested in these various paid advertising features and are starting to use them to boost sales of their products. This study uses primary and secondary databases. The primary data used is obtained through direct observation in the field while running the business as well as information from the internal parties involved. Meanwhile, secondary data is obtained from the results of literature or documents from the internet, especially digital platform algorithms. Data collection was carried out using interview techniques with internal parties who made graphical observations of digital platform traffic data, as well as by implementing discussions with SMEs. For data from observations that were made indirectly, obtained through reports and analysis of advertisements on digital platforms used. brand awareness. All SMEs that carry out paid advertisements on digital media experience an increase in product sales, although the level of increase is not significant enough and is not always directly proportional to the funds spent and the duration of the advertisement. PubDate: Sun, 09 Apr 2023 15:18:02 +070
Open Access journal
[1 journal]
