Subjects -> BUSINESS AND ECONOMICS (Total: 3570 journals)
    - ACCOUNTING (132 journals)
    - BANKING AND FINANCE (306 journals)
    - BUSINESS AND ECONOMICS (1248 journals)
    - CONSUMER EDUCATION AND PROTECTION (20 journals)
    - COOPERATIVES (4 journals)
    - ECONOMIC SCIENCES: GENERAL (212 journals)
    - ECONOMIC SYSTEMS, THEORIES AND HISTORY (235 journals)
    - FASHION AND CONSUMER TRENDS (20 journals)
    - HUMAN RESOURCES (103 journals)
    - INSURANCE (26 journals)
    - INTERNATIONAL COMMERCE (145 journals)
    - INTERNATIONAL DEVELOPMENT AND AID (103 journals)
    - INVESTMENTS (22 journals)
    - LABOR AND INDUSTRIAL RELATIONS (61 journals)
    - MACROECONOMICS (17 journals)
    - MANAGEMENT (595 journals)
    - MARKETING AND PURCHASING (116 journals)
    - MICROECONOMICS (23 journals)
    - PRODUCTION OF GOODS AND SERVICES (143 journals)
    - PUBLIC FINANCE, TAXATION (37 journals)
    - TRADE AND INDUSTRIAL DIRECTORIES (2 journals)

BUSINESS AND ECONOMICS (1248 journals)                  1 2 3 4 5 6 7 | Last

Showing 1 - 200 of 1566 Journals sorted alphabetically
360 : Revista de Ciencias de la Gestión     Open Access   (Followers: 2)
4OR: A Quarterly Journal of Operations Research     Hybrid Journal   (Followers: 13)
Abacus     Hybrid Journal   (Followers: 16)
Accounting Forum     Hybrid Journal   (Followers: 22)
Acta Commercii     Open Access   (Followers: 3)
Acta Marisiensis : Seria Oeconomica     Open Access  
Acta Oeconomica     Full-text available via subscription   (Followers: 3)
Acta Scientiarum. Human and Social Sciences     Open Access   (Followers: 6)
Acta Universitatis Danubius. Œconomica     Open Access   (Followers: 1)
Acta Universitatis Lodziensis : Folia Geographica Socio-Oeconomica     Open Access   (Followers: 1)
Acta Universitatis Nicolai Copernici Zarządzanie     Open Access   (Followers: 4)
AD-minister     Open Access   (Followers: 3)
Adam Academy : Journal of Social Sciences / Adam Akademi : Sosyal Bilimler Dergisi     Open Access   (Followers: 3)
AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan     Open Access   (Followers: 1)
Admisi dan Bisnis     Open Access   (Followers: 1)
Advanced Sustainable Systems     Hybrid Journal   (Followers: 7)
Advances in Developing Human Resources     Hybrid Journal   (Followers: 26)
Advances in Economics and Business     Open Access   (Followers: 21)
Africa Journal of Management     Hybrid Journal   (Followers: 2)
AfricaGrowth Agenda     Full-text available via subscription   (Followers: 3)
African Affairs     Hybrid Journal   (Followers: 68)
African Business     Full-text available via subscription   (Followers: 3)
African Development Review     Hybrid Journal   (Followers: 45)
African Journal of Business and Economic Research     Full-text available via subscription   (Followers: 6)
African Journal of Business Ethics     Open Access   (Followers: 7)
African Review of Economics and Finance     Open Access   (Followers: 7)
Afro Eurasian Studies     Open Access   (Followers: 1)
Afro-Asian Journal of Finance and Accounting     Hybrid Journal   (Followers: 5)
Afyon Kocatepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi     Open Access   (Followers: 3)
Agronomy     Open Access   (Followers: 12)
Akademik Yaklaşımlar Dergisi     Open Access   (Followers: 1)
AL-Qadisiyah Journal For Administrative and Economic sciences     Open Access   (Followers: 2)
Alphanumeric Journal : The Journal of Operations Research, Statistics, Econometrics and Management Information Systems     Open Access   (Followers: 9)
American Economic Journal : Applied Economics     Full-text available via subscription   (Followers: 215)
American Enterprise Institute     Free   (Followers: 3)
American Journal of Business     Hybrid Journal   (Followers: 20)
American Journal of Business and Management     Open Access   (Followers: 51)
American Journal of Business Education     Open Access   (Followers: 14)
American Journal of Economics and Business Administration     Open Access   (Followers: 34)
American Journal of Economics and Sociology     Hybrid Journal   (Followers: 36)
American Journal of Evaluation     Hybrid Journal   (Followers: 16)
American Journal of Finance and Accounting     Hybrid Journal   (Followers: 22)
American Journal of Health Economics     Full-text available via subscription   (Followers: 19)
American Journal of Industrial and Business Management     Open Access   (Followers: 24)
American Journal of Medical Quality     Hybrid Journal   (Followers: 15)
American Law and Economics Review     Hybrid Journal   (Followers: 32)
ANALES de la Universidad Central del Ecuador     Open Access   (Followers: 1)
Ankara University SBF Journal     Open Access   (Followers: 1)
Annals in Social Responsibility     Full-text available via subscription  
Annals of Finance     Hybrid Journal   (Followers: 33)
Annals of Operations Research     Hybrid Journal   (Followers: 14)
Annual Review of Economics     Full-text available via subscription   (Followers: 44)
Anuario Facultad de Ciencias Económicas y Empresariales     Open Access   (Followers: 1)
Applied Developmental Science     Hybrid Journal   (Followers: 4)
Applied Economics     Hybrid Journal   (Followers: 58)
Applied Economics Letters     Hybrid Journal   (Followers: 31)
Applied Economics Quarterly     Full-text available via subscription   (Followers: 12)
Applied Financial Economics     Hybrid Journal   (Followers: 26)
Applied Mathematical Finance     Hybrid Journal   (Followers: 7)
Applied Stochastic Models in Business and Industry     Hybrid Journal   (Followers: 4)
Apuntes Universitarios     Open Access   (Followers: 1)
Arab Economic and Business Journal     Open Access   (Followers: 3)
Archives of Business Research     Open Access   (Followers: 5)
Arena Journal     Full-text available via subscription   (Followers: 1)
Argomenti. Rivista di economia, cultura e ricerca sociale     Open Access   (Followers: 4)
ASEAN Economic Bulletin     Full-text available via subscription   (Followers: 7)
Asia Pacific Business Review     Hybrid Journal   (Followers: 9)
Asia Pacific Journal of Human Resources     Hybrid Journal   (Followers: 208)
Asia Pacific Journal of Innovation and Entrepreneurship     Open Access   (Followers: 3)
Asia Pacific Viewpoint     Hybrid Journal   (Followers: 4)
Asia-Pacific Journal of Business Administration     Hybrid Journal   (Followers: 6)
Asia-Pacific Journal of Operational Research     Hybrid Journal   (Followers: 3)
Asia-Pacific Journal of Rural Development     Hybrid Journal   (Followers: 2)
Asia-Pacific Management and Business Application     Open Access   (Followers: 1)
Asian Case Research Journal     Hybrid Journal   (Followers: 1)
Asian Development Review     Open Access   (Followers: 13)
Asian Economic Journal     Hybrid Journal   (Followers: 10)
Asian Economic Papers     Hybrid Journal   (Followers: 8)
Asian Economic Policy Review     Hybrid Journal   (Followers: 5)
Asian Journal of Business Ethics     Hybrid Journal   (Followers: 9)
Asian Journal of Economics, Business and Accounting     Open Access  
Asian Journal of Social Sciences and Management Studies     Open Access   (Followers: 6)
Asian Journal of Sustainability and Social Responsibility     Open Access   (Followers: 2)
Asian Journal of Technology Innovation     Hybrid Journal   (Followers: 5)
Asian-pacific Economic Literature     Hybrid Journal   (Followers: 8)
AStA Wirtschafts- und Sozialstatistisches Archiv     Hybrid Journal   (Followers: 3)
Atlantic Economic Journal     Hybrid Journal   (Followers: 11)
Australasian Journal of Regional Studies, The     Full-text available via subscription   (Followers: 1)
Australian Cottongrower, The     Full-text available via subscription  
Australian Economic Papers     Hybrid Journal   (Followers: 10)
Australian Economic Review     Hybrid Journal   (Followers: 4)
Australian Journal of Maritime and Ocean Affairs     Hybrid Journal   (Followers: 7)
Baltic Journal of Real Estate Economics and Construction Management     Open Access   (Followers: 5)
Banks in Insurance Report     Hybrid Journal   (Followers: 1)
BBR - Brazilian Business Review     Open Access   (Followers: 3)
Benchmarking : An International Journal     Hybrid Journal   (Followers: 7)
Benefit : Jurnal Manajemen dan Bisnis     Open Access  
Berkeley Business Law Journal     Free   (Followers: 11)
Beta : Scandinavian Journal of Business Research     Full-text available via subscription  
Bio-based and Applied Economics     Open Access   (Followers: 1)
Biodegradation     Hybrid Journal   (Followers: 2)
Biology Direct     Open Access   (Followers: 9)
BizInfo (Blace) Journal of Economics, Management and Informatics     Open Access   (Followers: 1)
Black Enterprise     Full-text available via subscription  
Board & Administrator for Administrators only     Hybrid Journal  
Boletim Técnico do Senac     Open Access  
Border Crossing : Transnational Working Papers     Open Access   (Followers: 2)
Brazilian Business Review     Open Access  
Briefings in Real Estate Finance     Hybrid Journal   (Followers: 7)
British Journal of Industrial Relations     Hybrid Journal   (Followers: 48)
Brookings Papers on Economic Activity     Open Access   (Followers: 68)
Brookings Trade Forum     Full-text available via subscription   (Followers: 4)
BRQ Business Research Quarterly     Open Access   (Followers: 2)
BU Academic Review     Open Access  
Bulletin of Economic Research     Hybrid Journal   (Followers: 19)
Bulletin of Geography. Socio-economic Series     Open Access   (Followers: 3)
Bulletin of Indonesian Economic Studies     Hybrid Journal   (Followers: 5)
Bulletin of the Dnipropetrovsk University. Series : Management of Innovations     Open Access   (Followers: 1)
Business & Entrepreneurship Journal     Open Access   (Followers: 24)
Business & Information Systems Engineering     Hybrid Journal   (Followers: 5)
Business & Society     Hybrid Journal   (Followers: 14)
Business : Theory and Practice / Verslas : Teorija ir Praktika     Open Access   (Followers: 1)
Business and Economic Research     Open Access   (Followers: 8)
Business and Management Horizons     Open Access   (Followers: 9)
Business and Management Research     Open Access   (Followers: 17)
Business and Management Studies     Open Access   (Followers: 11)
Business and Professional Communication Quarterly     Hybrid Journal   (Followers: 8)
Business and Society Review     Hybrid Journal   (Followers: 5)
Business Economics     Hybrid Journal   (Followers: 14)
Business Ethics Quarterly     Full-text available via subscription   (Followers: 18)
Business Ethics: A European Review     Hybrid Journal   (Followers: 20)
Business Horizons     Hybrid Journal   (Followers: 11)
Business Information Review     Hybrid Journal   (Followers: 15)
Business Management Analysis Journal     Open Access   (Followers: 3)
Business Management and Strategy     Open Access   (Followers: 38)
Business Research     Open Access   (Followers: 2)
Business Review Journal     Open Access   (Followers: 1)
Business Strategy and Development     Hybrid Journal  
Business Strategy and the Environment     Hybrid Journal   (Followers: 11)
Business Strategy Review     Hybrid Journal   (Followers: 12)
Business Strategy Series     Hybrid Journal   (Followers: 6)
Business, Economics and Management Research Journal : BEMAREJ     Open Access   (Followers: 4)
Business: Theory and Practice     Open Access   (Followers: 1)
Cambridge Journal of Economics     Hybrid Journal   (Followers: 77)
Cambridge Journal of Regions, Economy and Society     Hybrid Journal   (Followers: 11)
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration     Hybrid Journal   (Followers: 1)
Canadian Journal of Economics/Revue Canadienne d`Economique     Hybrid Journal   (Followers: 43)
Canadian journal of nonprofit and social economy research     Open Access   (Followers: 3)
Capitalism Nature Socialism     Hybrid Journal   (Followers: 21)
Case Studies in Business and Management     Open Access   (Followers: 11)
Central European Business Review     Open Access   (Followers: 2)
Central European Journal of Operations Research     Hybrid Journal   (Followers: 5)
Central European Journal of Public Policy     Open Access   (Followers: 3)
CESifo Economic Studies     Hybrid Journal   (Followers: 23)
Chain Reaction     Full-text available via subscription  
Challenge     Full-text available via subscription   (Followers: 6)
Chandrakasem Rajabhat University Journal of Graduate School     Open Access  
China & World Economy     Hybrid Journal   (Followers: 13)
China : An International Journal     Full-text available via subscription   (Followers: 20)
China Economic Journal : The Official Journal of the China Center for Economic Research (CCER) at Peking University     Hybrid Journal   (Followers: 14)
China Economic Review     Hybrid Journal   (Followers: 14)
China Finance Review International     Hybrid Journal   (Followers: 4)
China perspectives     Open Access   (Followers: 12)
Chinese Economy     Full-text available via subscription   (Followers: 3)
Chinese Journal of Population, Resources and Environment     Open Access  
Chinese Journal of Social Science and Management     Open Access  
Christian University of Thailand Journal     Open Access  
Chulalongkorn Business Review     Open Access  
Ciencia, Economía y Negocios     Open Access  
Circular Economy and Sustainability     Hybrid Journal   (Followers: 1)
Cleaner and Responsible Consumption     Open Access  
Cleaner Logistics and Supply Chain     Open Access   (Followers: 1)
Climate and Energy     Full-text available via subscription   (Followers: 6)
CLIO América     Open Access   (Followers: 2)
Cliometrica     Hybrid Journal   (Followers: 4)
Colombo Business Journal     Open Access  
Community Development Journal     Hybrid Journal   (Followers: 24)
Compendium : Cuadernos de Economía y Administración     Open Access  
Compensation & Benefits Review     Hybrid Journal   (Followers: 6)
Competition & Change     Hybrid Journal   (Followers: 12)
Competitive Intelligence Review     Hybrid Journal   (Followers: 4)
Competitiveness Review : An International Business Journal incorporating Journal of Global Competitiveness     Hybrid Journal  
Computational Economics     Hybrid Journal   (Followers: 12)
Computational Mathematics and Modeling     Hybrid Journal   (Followers: 8)
Computer Law & Security Review     Hybrid Journal   (Followers: 23)
Computers & Operations Research     Hybrid Journal   (Followers: 14)
Consilience : The Journal of Sustainable Development     Open Access   (Followers: 2)
Construction Innovation: Information, Process, Management     Hybrid Journal   (Followers: 14)
Consumer Behavior Studies Journal     Open Access   (Followers: 2)
Consumer Psychology Review     Hybrid Journal   (Followers: 3)
Contemporary Wales     Full-text available via subscription   (Followers: 1)
Contextus - Revista Contemporânea de Economia e Gestão     Open Access   (Followers: 1)
Continuity & Resilience Review     Hybrid Journal   (Followers: 1)
Contributions to Political Economy     Hybrid Journal   (Followers: 9)
Corporate Communications An International Journal     Hybrid Journal   (Followers: 5)
Corporate Philanthropy Report     Hybrid Journal   (Followers: 2)
Corporate Reputation Review     Hybrid Journal   (Followers: 4)
Creative and Knowledge Society     Open Access   (Followers: 9)
Creative Industries Journal     Hybrid Journal   (Followers: 8)
Cuadernos de Administración (Universidad del Valle)     Open Access   (Followers: 1)

        1 2 3 4 5 6 7 | Last

Similar Journals
Journal Cover
Bulletin of the Dnipropetrovsk University. Series : Management of Innovations
Number of Followers: 1  

  This is an Open Access Journal Open Access journal
ISSN (Print) 2409-7101 - ISSN (Online) 2414-956X
Published by Dnipropetrovsk National University of Railway Transport Homepage  [6 journals]
  • Watching the Watchmen: Assessment-Biases in Waiting List Prioritization
           for the Delivery of Mental Health Services

    • Authors: Fabian Kreiseder, Moritz Mosenhauer
      Pages: 3 - 16
      Abstract: Purpose: While the demand for mental health services increases, supply often stagnates. Providing treatment to those most in need is an important factor in its efficient distribution. We propose and conduct a statistical procedure for detecting rater-biases in patient prioritization tools. Design / Method / Approach: We gather real-life data from 266 illness severity assessments in an Austrian publicly funded mental health service provider, including a rich set of covariates. To ensure robustness, we merge this data with determinants of mental health and assessment identified by previous research, such as weather or seasonal indicators. Findings: We find statistically significant effects of rater-biases. These effects are robust to a large array of controls. Practical Implications: A back-of-the-envelope calculation reveals that the identified rater effects can translate to large changes in the waiting times for patients. Misspecified treatment allocations may lead to worsened symptoms and potentially fatal outcomes. Originality / Value: Although a growing literature focuses on patient prioritization tools, many articles study these in synthetic contexts using “vignettes”. In comparison, our study adds external validity by considering real-life treatments in the field. Research Limitations / Future Research: This study can be used as a starting point for deeper, causally focused studies. Disclaimer: In accordance with publisher policies and our ethical obligations as researchers, we report that one of the authors is employed at a company that may be affected by the research reported in the enclosed paper. We have disclosed those interests fully. Paper type: Empirical
      PubDate: 2022-03-03
      DOI: 10.15421/192201
      Issue No: Vol. 30, No. 1 (2022)
       
  • Strategy for Improving Crowdfunding Investments in Startup Business

    • Authors: Yanti Pasmawati, Alva Edy Tontowi, Budi Hartono, Titis Wijayanto
      First page: 17
      Abstract: Purpose: This research was conducted to analyze the extent to which online customer reviews (OCRs) can stimulate investment backers as a strategy to increase crowdfunding investment. Design / Method / Approach: This research is quantitative. Natural language processing (NLP) processes review text documents based on linguistic study, a lexicon-based method is used for sentiment analysis classification based on polarity score (pros and cons), while Multiple linear regression forms a model or relationship between online customer reviews and crowdfunding investments. OCRs consisting of numeric and text features were collected from one hundred technology products (3D printing, drones, cameras, wearables) on Kickstarter.com. Findings: The study results show that, in addition to positive reviews, the number of comments and the number of sentiment reviews can increase consumer interest in investing in technology products on the crowdfunding platform. Moreover, positive reviews have the most positive effect on crowdfunding investments. Practical Implications: The study results are expected to be used for startup business, especially technology products as a strategy to increase funding investment on a reward-based crowdfunding platform. Startups can take advantage of online customer reviews as one of important factors in stimulating potential backers and backers to invest. Social implications: The strategy of utilizing online customer reviews can be used especially for technology product-based startup business to get funding support as a resource in completing a product development stage. Originality / Value: The novelty of this research is that it focuses on a technological product development stage, product campaigns on a reward-based crowdfunding platform, considering online customer reviews through sentimental (online reviews) and numerical characteristics (number of comments, number of sentiment reviews) simultaneously as a strategy to increase investment. Research Limitations / Future Research: This study has some limitations as it used only online customer reviews as an attribute that affects crowdfunding investment. Future research is expected to explore online customer reviews to determine important attributes (unique words) as consideration for strategies to increase crowdfunding investment. Paper type: Empirical
      PubDate: 2022-03-04
      DOI: 10.15421/192202
      Issue No: Vol. 30, No. 1 (2022)
       
  • Managerial Competencies and Firm Performance in the Furniture
           Manufacturing Sector in Kenya

    • Authors: Jane Were
      First page: 25
      Abstract: Purpose: The study sought to examine the contribution of managerial competencies with indicators namely leadership, employee development, decision making, succession planning and governance on the performance of the furniture manufacturing sector with firm size and firm age as moderating variable. Design/Method/Approach:  The study adopted a descriptive and explanatory research design of which a sample of 280 licensed firms was randomly selected. Structured questionnaires were distributed to the managers and a factor analysis was used to reduce the number of variables and establish the underlying constructs while analysis of moments of structures was applied to develop theory. Findings: The study found that managerial competencies and firm performance had a positive and statistically significant contribution. The moderating effect of firm size and age on firm performance was found negative predicting that the variable has no moderating influence on the firm performance. Theoretical implications: This study concluded that to enhance firm’s performance measured in terms of profitability and growth there is need to manage and sustain firm performance based on leadership, employee development, decision-making succession planning and governance to create competitive advantage through effective strategy implementation process. Practical implications: This study will not only add value to the existing body of knowledge in strategic management practice but by pointing out that when implementing strategy, CEOs and senior managers should consider these factors in order to improve firm performance. Originality/Value: This study is unique in the sense that it provides an expansion of the conceptualization of managerial competencies framework. Research limitations/Future research: The study findings were solely based on the views of managers/owners and therefore, the results are prone to manager’s bias. Thus, more studies should incorporate other stakeholders namely consumers, suppliers and dealers. The study was only based on furniture manufacturing firms in eight counties and therefore, generalizability of the finding could be limited to only the eight Counties. Thus, more studies should be carried out to include other Counties making the study more national. Paper type – Empirical    
      PubDate: 2022-03-10
      DOI: 10.15421/192203
      Issue No: Vol. 30, No. 1 (2022)
       
  • Determining Competitive Advantages of Insurance Companies in Ukraine

    • Authors: Valentina Volkova, Valentina Oglih, Aleksii Shapovalov, Yuriy Gurtovoy
      First page: 36
      Abstract: Purpose: The study aims to analyze and determine the competitive advantages of insurance companies in Ukraine in order to increase their competitiveness on the basis of economic and mathematical modeling. Approach/Findings: Detailed analysis of performance indicators of the leading insurance companies in Ukraine was carried out. Based on economic and mathematical modeling, their competitive advantages were calculated. Factors that most significantly affect the competitiveness of an insurance company were determined. Originality/Value: The study includes a holistic and systematic approach to determining the competitive advantages of insurance companies in the Ukrainian market based on factor analysis of their performance. This study provides additional opportunities for strategic management of a company. The proposed approach can be the basis for implementing simulation experiments of an insurance company to determine the most significant indicators of its work to increase competitiveness. Practical Implications: Model calculations, carried out in the work, made it possible to determine the position and opportunities of companies in the Ukrainian insurance market, factors that increase the competitiveness of insurance companies, as well as directions for improving their development strategies. Research Limitations/Future Research: Research prospects are associated with further improvement of indicators that are system-forming in determining competitive advantages of insurance companies in Ukraine. Paper type: Empirical
      PubDate: 2022-02-02
      DOI: 10.15421/192204
      Issue No: Vol. 30, No. 1 (2022)
       
  • The Impact of Digital Transformation on the Satisfaction of Tax
           Administration Users in Morocco during the Covid-19 Pandemic: An Empirical
           Study

    • Authors: Imad Ait Lhassan, Oumayma Bedraoui, Otmane Akhannich
      First page: 48
      Abstract: Purpose: The objective of any change in public administrations is to improve their management system to provide a better service to the citizen user. This is how policy makers defend their political agendas. However, the effectiveness of the digital transformation of public services is not limited to the promulgation of laws but to their impact on the satisfaction of users of public administration and its perception by the public agent and the citizen. The objective of this article is to analyze the impact of digital transformation on the satisfaction of users of public administration, and more particularly of tax administration. Design / Method / Approach: This is an empirical study with a quantitative approach using a questionnaire administered to 107 taxpayers. We analyzed data through the structural equation method with SmartPls software to study the relationship between five sub-variables of digital transformation and user satisfaction. Originality / Value: The results show a significantly positive relationship between three sub-variables of digital transformation and user satisfaction: perceived ease of use, perceived usefulness, and website design. Research Limitations / Future Research: In addition, public administrations need to stay abreast of current trends in service digitalization. The success of the digitization of the administration is conditioned by the commitment and involvement of all stakeholders. This is with the view to providing quality services in real-time, thus meeting users' expectations. Paper type: Empirical
      PubDate: 2022-03-21
      DOI: 10.15421/192205
      Issue No: Vol. 30, No. 1 (2022)
       
  • The Effect of Thematic Store Atmosphere on Impulse Buying Behavior
           Mediated by Affection and Impulse Buying Tendency

    • Authors: Vanessa Natalisa Palilingan, Ananda Sabil Hussein, Sri Palupi Prabandari
      First page: 58
      Abstract: Purpose: This study focuses on identifying aspects that can influence the behavior of consumers who make purchases at thematic cafes in Malang. This study uses a thematic store atmosphere as an independent variable, impulse buying behavior as a dependent variable, as well as positive emotion and impulse buying tendency as mediating variables. Design / Method / Approach: Quantitative approaches and explanatory research are used in this study. The respondents in this study were consumers who had visited the thematic cafe in Malang city, and a purposive sampling technique with a total sample of 200 respondents was used to determine the number of samples. The data collection method used a questionnaire, and the data were analyzed by PLS-SEM. Findings: The findings of this study indicate that the thematic store atmosphere does not have a significant effect on impulse buying behavior. Meanwhile, positive emotion and impulse buying tendency were able to perfectly mediate the relationship between the thematic store atmosphere and impulse buying behavior. Practical Implications: A thematic cafe with an atmosphere designed according to the concept of a theme that is carried out very well can produce feelings of pleasure, excitement or comfort so that consumers feel like exploring or enjoying the atmosphere of the cafe so as to encourage unplanned purchases. Originality / Value: The thematic store atmosphere is based on the thematic cafe trend in the city of Malang. The researcher also tries to make this research more comprehensive by examining the relationship between an impulse buying tendency and positive emotion both of which are mediating variables. Paper type: Empirical
      PubDate: 2022-03-25
      DOI: 10.15421/192206
      Issue No: Vol. 30, No. 1 (2022)
       
 
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