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Authors:
Elena Borau-Boira
,
Ana Pérez-Escoda
,
Cristina Ruiz-Poveda Vera
Abstract: The aim of this paper is to study the challenges of digital advertising from the characterization of the influencer phenomenon based on the perceptions of two different and non-consecutive generations, explored from the perspective of parasocial relationships Using a quantitative methodology design and a descriptive approach, a study is presented on a sample of 449 individuals belonging to two generational niches, generation Z (N = 227) and generation X (N = 222). For the study, characterization parameters have been defined based on existing literature, defining five-dimension conceptualization: strength, fairness, engagement, trustworthiness and social role. The results point to a different perception of the phenomenon in some aspects that allow an intergenerational portrait of the figure of the influencer to be made. The findings of the study are innovative because they were not previously available and transcend academia to serve the companies that proliferate in the representation and management of influencers, as the characterization of this figure is important for the identification of key aspects in the adjustment of products and messages offered to a certain public of a specific population niche, both for advertising companies and for media and institutions. The study reveals interesting challenges for digital advertising from the audience's perceptions about influencers, highlighting the relevance of influencers which clearly contributes to a better understanding of more efficient strategies on digital advertising. Citation:
Corporate Communications: An International Journal
PubDate:
2022-06-09
DOI: 10.1108/CCIJ-03-2022-0023 Issue No:Vol.
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(2022)
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Authors:
Araceli Castelló-Martínez
Abstract: The main objective of this study is to analyze content posted by automotive sector brands on their YouTube channels, identifying the use of a branded content format, the application of insights to creative conceptualization and the dissemination of messages related to messages' environmental commitment. A descriptive study was conducted using qualitative content analysis as the methodological approach. The sample is made up of 691 videos posted on YouTube from September 2020 to August 2021 by the ten automotive brands with the biggest advertising budgets in Spain (InfoAdex, 2021). The findings reveal a predominance of the advertorial format in content posted on YouTube by automotive sector brands, while the branded content format is less popular. Creative concepts based on insights are rare and limited to videos with an advertisement format. The theme of respect for the environment is used mainly in connection with the discourse on vehicle features and not so much as a commitment by the brand in response to consumer concerns or the changes that the automotive sector is undergoing. The originality of the study lies in the approach it takes to content posted by automotive brands on YouTube. The paper's contribution is innovative in that the study monitors posts by brands in the sample on YouTube over the course of a year, rather than just during the specific periods when these brands run advertising campaigns. Citation:
Corporate Communications: An International Journal
PubDate:
2022-05-31
DOI: 10.1108/CCIJ-02-2022-0014 Issue No:Vol.
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(2022)
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Authors:
Albert Anani-Bossman
,
Isaac Tandoh
Abstract: Much of public relations scholarship in the last three decades has been dominated by discussions about best practices. Theories developed over the years have often been based on western practices with little focus on emerging economies such as Africa. The growing call for a shift to a new system, especially from a non-western perspective has resulted in scholars examining public relations scholarship and practice in other jurisdictions, particularly in Asia. The onset of globalisation increased the scholarly discussion on public relations theorising, with culture playing a significant role in these discussions. This paper undertakes a review of the various discussions on public relations theorising due to globalisation and discusses its implications for public relations scholarship and practice in Africa. The paper approaches the issue by examining relevant literature on globalisation and societal changes, public relations theorising, and the African worldview. The paper concludes by proposing an African public relations framework that reflects the African worldview. The framework proposes that African public relations can be premised on four levels, humanist, relational, communalist, and strategic. This research is limited in the sense that the proposed framework has not been empirically tested for verification. It offers scholars the opportunity to empirically test it within the African setting. The framework presents an opportunity for practitioners to review public relations practice within the African context. The paper's originality is premised on the development of a public relations framework premised on African social values. Citation:
Corporate Communications: An International Journal
PubDate:
2022-05-31
DOI: 10.1108/CCIJ-06-2021-0064 Issue No:Vol.
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(2022)
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Authors:
Katja Anna Stadlthanner
,
Luisa Andreu
,
Xavier Font
,
Manuel Alector Ribeiro
,
Rafael Currás-Pérez
Abstract: This study examines the direct effect of outcome message frames (gain vs loss) on cause involvement and the moderating roles of consumers' corporate social responsibility (CSR) scepticism and biospheric values. Furthermore, the authors analyse (1) the effects of gain-framed messages on consumer attitudes towards an environmental cause (i.e. the use of reusable coffee cups) and towards the company promoting the cause (a coffee shop chain); (2) how consumer attitudes towards the cause affect their attitudes towards the company; and (3) how consumer attitudes towards both the cause and the company affect their behavioural intentions towards both the cause and the company. Using a 2 × 1 scenario-based, experimental design with a gain vs loss stimuli, Study 1 (n = 466) examines the moderating effects of CSR scepticism and biospheric values on the relationship between message framing and consumer cause involvement. Using gain-framed stimuli, Study 2 (n = 958) analyses the effects of cause involvement variations on attitudes and behaviours, through structural equation modelling. Gain-framed messages are more effective than loss-framed messages at increasing cause involvement in consumers. Both CSR scepticism and biospheric values moderate the relationship between gain-framed messages and cause involvement. Cause involvement enhances consumer attitudes towards both the cause and the company promoting it, while company attitudes towards a cause positively influence consumers' behavioural intentions. This study recommends that environmental CSR advertising managers should use gain-framed messages to positively influence consumer cause involvement. Citation:
Corporate Communications: An International Journal
PubDate:
2022-05-27
DOI: 10.1108/CCIJ-11-2021-0125 Issue No:Vol.
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(2022)
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Authors:
Manisha Seth
,
Deepa Sethi
,
Lalit Kumar Yadav
,
Nishtha Malik
Abstract: This study aims to analyze the impact of ethical leadership on organizational citizenship behavior and turnover intention of employees working in the financial sector, considering procedural justice as a mediator. Data was collected from 306 employees working in the financial sector (banking, insurance and mutual fund) in India. The data was collected in two phases to avoid common method bias by using standardized close-ended questionnaires. Data for this study was assessed using Smart Partial Least Square (PLS) 3. The results show that ethical leadership is significantly associated with procedural justice, organizational citizenship behavior and turnover intention. Further procedural justice acts as a mediator between ethical leadership and organizational citizenship behavior; also between ethical leadership and turnover intention. The research contribute in understanding the role of procedural justice as a mediator between ethical leadership and organizational citizenship behavior and turnover intention for the employees working in the financial sector in India. Citation:
Corporate Communications: An International Journal
PubDate:
2022-05-12
DOI: 10.1108/CCIJ-09-2021-0095 Issue No:Vol.
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(2022)
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Authors:
Eva Hamplová
,
Václav Janeček
,
Frank Lefley
Abstract: The question has been asked, “Where are the women'” explicitly looking at the public relations (PR) industry, but this is a broader issue reflected in many senior management roles, especially at the corporate board level. One of the solutions suggested is “quotas”. This paper explores the literature to identify the prominent arguments for and against representation regulations (quotas) concerning corporate board gender diversity and concisely presents the findings. The exploratory research path first focuses on a literature search using the keywords – “gender diversity”, “board structures” and “female traits” to identify the various issues concerning female members serving on corporate boards. This led to the investigation exploring if 'quotas' could play a role in increasing the number of female directors and, if so, what kind of impact this would have. When the authors discovered the paper by Place and Vardeman-Winter (2018), it was realised that a possible gap in the literature might have been identified. The focus then turned to the PR and corporate communications literature, where it was discovered that the issue of gender quotas was not explored. This paper brings together the germane literature from a wide range of disciplines. To obtain a broad perspective of the arguments, the authors conducted a review of this diverse field of literature through various databases and websites, including Scopus, Web of Science, ScienceDirect, Google Scholar, publishers' databases such as Emerald Insight, Taylor and Francis, Macmillan, Blackwell, Oxford University, etc. There are solid arguments both for and against quotas. However, many opposing views appear to be less sound than the positive ones, which allowed the authors to concur in favour of quotas and the broader adoption of female directors. It is only by identifying problems that solutions can be found – the issues concerning corporate board gender quotas relate to the perception of the arguments for and against quotas; the reality is often different. While there is a strong “business case” and “stakeholder influence” for the inclusion of women on corporate boards, some governments have put further pressure (either voluntary or mandatory) on organisations by imposing a “quota” system. At the same time, other countries are undecided on what action, if any, to take. This paper can serve as guidance to countries that have not yet implemented quotas or those looking to move from a voluntary to mandatory quotas system. In addition to that, the paper should be valuable to academics, managers, regulators, legislators and policy-makers. To the best of the authors knowledge, this is the first academic paper to present the critical arguments raised in the diverse literature on corporate board gender quotas succinctly and concisely and, therefore, adds value to the literature. It is also believed to be the first paper to address the issue of quotas in the PR and corporate communications literature. Citation:
Corporate Communications: An International Journal
PubDate:
2022-05-04
DOI: 10.1108/CCIJ-02-2022-0022 Issue No:Vol.
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Authors:
Effrosyni Georgiadou
Abstract: The purpose of this paper is to explore customer–corporate social responsibility (-CSR) expectations communicated on the corporate websites of the banking sector in the United Arab Emirates (UAE) and identify patterns based on origin, ownership structure and compliance to Sharia law. A quantitative content analysis of 28 bank corporate websites was conducted using Pérez and del Bosque's (2012) bank customers’ CSR scale which identifies five relevant dimensions of CSR: (1) customers, (2) investors, (3) employees, (4) community and (5) general interest groups, such as governments, regulatory bodies, NGOs and the media. The findings indicate that the most frequently communicated customer CSR expectations are general interest, customer- and community-oriented, with employee-related concerns being the least addressed. Global banks prioritize general concerns, regarding their legal and ethical responsibilities while domestic banks appear more customer-centric. None of the Islamic banks address their responsibility to the environment. The paper contributes to the increasing number of studies conducted on CSR communication in emerging economies, and more specifically, to the dynamic yet underexplored market of the UAE. It provides scholars and practitioners with insights into the interplay of globalization, organizational characteristics and national influence on CSR communication through corporate websites, one of the most useful tools organizations can utilize to reach their customers and the wider public. Citation:
Corporate Communications: An International Journal
PubDate:
2022-05-04
DOI: 10.1108/CCIJ-08-2021-0083 Issue No:Vol.
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Authors:
Young Kim
,
Myoung-Gi Chon
Abstract: The purpose of this study was to shed light on how effective environmental corporate social responsibility (CSR) communication can be achieved through persuasive communication strategies using message framing. This study conducted an online experimental study with a 2 (narrative: narrative or non-narrative) × 2 (framing: gain or loss) between-subjects design. The findings showed that environmental CSR communication using narrative framing messages is most effective in creating strong CSR associations between a company and the environmental CSR domain and sharing the company's CSR information on supportive communication and advocating for the environmental campaign. This study highlights the importance of a company's environmental CSR communication efforts using the right message format (narrative style) to increase its persuasive sequence from CSR evaluation to supportive behaviors, contributing to theoretical development in the research of environmental CSR communication. This study suggests that environmental CSR campaign managers should first formalize the company's environmental responsiveness by clearly establishing policies and practicing CSR performance that could result in a strong CSR association before asking their target publics to engage in pro-environmental activities. Citation:
Corporate Communications: An International Journal
PubDate:
2022-05-02
DOI: 10.1108/CCIJ-01-2022-0003 Issue No:Vol.
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, No.
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Authors:
Jacek Barlik
Abstract: The purpose of this paper is to find out whether public relations (PR) students feel ready and adequately prepared for their future jobs and how they cope with the reputational and ethical issues of the public relations industry, also during the pandemic. Survey research among public relations students in Poland was conducted twice, in 2019 and 2021, to explore their opinions on the applicability of public relations studies, career prospects for PR students in the industry and their approach to perennial reputational problems of PR. The 2021 survey also looked into challenges for the public relations education created by the pandemic, including lack of students' direct interactions with teachers and prevalence of online instruction methods. The study shows that most public relations students feel confident about their career choices and appreciate their level of preparedness at PR schools for real-life assignments in the public relations industry. In addition, students are aware of the ethical and reputational issues of their chosen trade, and they tend to advocate for the field among friends and families and even rectify widespread misconceptions about PR. The role of public relations during the COVID-19 pandemic – according to respondents – has grown significantly, thus creating new, exciting opportunities for public relations professionals, though not necessarily for PR students or graduates. This paper contributes to research on public relations education, its effectiveness, widely discussed reputational and ethical issues plaguing the field, relationships of educators and students with the PR industry and the role of PR students as advocates for their trade. Citation:
Corporate Communications: An International Journal
PubDate:
2022-04-29
DOI: 10.1108/CCIJ-01-2022-0001 Issue No:Vol.
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, No.
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(2022)
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Authors:
Duli Shi
Abstract: Drawing on the elaboration likelihood model, this study aims to examine how employee volunteer program (EVP) type, corporate visual identity, and issue involvement affect external publics' attributions of EVPs and attitudes toward the company. A 2 (EVP type: skills-based vs. not-skills-based) × 2 (salience of corporate visual identity: high vs. low) randomized experiment was conducted with 157 participants from Amazon's Mechanical Turk. A fictitious company and its EVP messages were created to control for the company's existing reputation and participants' past experiences with the company. Participants responded positively toward EVP messages regardless of the EVP type. However, salient corporate visual identity significantly aroused participants' more attributed firm-serving motives, which led to more negative attitudes toward the company. Next, issue involvement presented its value in EVP communication as highly involved participants displayed favorable attributions of EVPs and positive attitudes toward the company. This study approaches EVPs as an important CSR practice and expands the discussion on strategic CSR communication by uncovering the roles of central and peripheral cues in public responses to EVP messages. Moreover, the findings highlight the importance of fostering and enhancing publics' issue involvement in achieving successful EVP communication. Citation:
Corporate Communications: An International Journal
PubDate:
2022-04-26
DOI: 10.1108/CCIJ-05-2021-0061 Issue No:Vol.
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Authors:
Jesper Falkheimer
,
Mats Heide
,
Charlotte Simonsson
,
Rickard Andersson
Abstract: This study aims, first, to explore and analyze if and how organizational members’ professions or occupations influence perceptions of internal crisis communication. The second, related, aim is to discuss the role of internal communication in creating a strong organizational identity during a prolonged crisis such as the Covid-19 pandemic. This study is mainly conceptual but uses quantitative data from a survey conducted in a health-care organization in late 2020 to illustrate the theoretical reasoning. The results show that the administrative groups perceive factors in the internal crisis communication more favorably than the professional groups. The study suggests that organizational members perceive internal crisis communication differently depending on which intra-organizational group they belong to. This further points to the absence of a “rally-around-the-flag” effect and highlights the importance of working proactively with professionals and in internal crisis communication. This study highlights the role of professionals in crisis communication, which is an aspect that so far has been ignored. The internal professionalization processes and an intriguing power struggle between professions have obvious consequences for crisis communication. As shown in the overview of earlier research on internal communication, leadership and professional organizations, the prerequisites for creating an increased organizational unity among coworkers are challenging. The idea that a crisis may, as in certain political situations in society, create a “rally-around-the-flag” effect is still relevant, even if the case study is an example of how this did not happen. Citation:
Corporate Communications: An International Journal
PubDate:
2022-04-25
DOI: 10.1108/CCIJ-02-2022-0007 Issue No:Vol.
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, No.
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(2022)
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Authors:
George Nel
,
Roelof Baard
Abstract: The aim of this study was threefold: to examine companies' e-mail handling performance, to ascertain whether companies' view corporate websites and respond to e-mail requests as mutually exclusive or complementary, and finally to gauge the strategic importance of retail investors. The findings are based on an analysis of the corporate websites and e-mail handling performance of the 77 smallest companies listed on a South African stock exchange. A “mystery investor” approach was employed to measure companies' e-mail handling performance in terms of responsiveness, timeliness and relevance of responses. A disclosure score was calculated for each company based on a content analysis of corporate websites. The opportunity for improvement exists, as evidenced in the fact that only 53% of companies responded to an e-mail request from a retail investor. The results suggest that corporate websites and the e-mail functionality are not used in isolation but as complementary. Although the results suggest that companies neglect retail investors, companies that provided a dedicated investor relations (IR) contact address prioritised both their corporate websites aimed to a wide range of stakeholders, as well as responding to an e-mail request received from a retail investor. This study contributes to research on the association between one-way and two-way communication channels, aimed at retail investors. It is the first study to explore these relationships using data from the smallest companies listed on the stock exchange of an emerging economy. Citation:
Corporate Communications: An International Journal
PubDate:
2022-04-21
DOI: 10.1108/CCIJ-08-2021-0086 Issue No:Vol.
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, No.
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(2022)
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Authors:
Rong Wang
,
Amy O'Connor
Abstract: This study aims to investigate the complex relationship between corporate–nonprofit partnership characteristics (type, duration and source of communication); attitude toward the corporation (pretest and posttest); partnership evaluation; and stakeholders' willingness to engage in anti-corporate behaviors when a corporation behaves irresponsibly and negatively impacts an individual's community. The three partnership characteristics are evaluated, individually and collectively, to discern which, if any, characteristics protect or buffer a corporation from stakeholders' engagement in negative communication behaviors when controlling for how stakeholders evaluate the partnership and the corporation. The study used an online experiment with 970 participants who were randomly assigned to a 2 × 2 × 3 × 2 factorial design. Contrary to some previous research findings, this study found that individuals who evaluate either the corporation or the partnership favorably are more likely to engage in anti-corporate behaviors. Neither the partnership type nor communication source provides a buffering effect. The only partnership characteristic to generate a buffering effect was duration and that only occurred if the partnership lasted three years. This study concludes that when corporate social responsibility (CSR) and corporate social irresponsibility (CSI) co-occur, an amplification rather than mollifies stakeholders' willingness to enact anti-corporate communication behaviors in instances of CSI. This study advances scholarly understanding of CSR and CSI as in-tandem concepts and practices. The findings challenge previous claims that corporate–nonprofit partnerships can buffer corporations from negative events. In contrast, we find that partnerships are limited in their ability to reduce stakeholders' willingness to engage in anti-corporate behaviors in instances of CSR. It also answers calls that CSR research should use non-fictitious companies to increase ecological validity of the study design. Citation:
Corporate Communications: An International Journal
PubDate:
2022-04-12
DOI: 10.1108/CCIJ-06-2021-0066 Issue No:Vol.
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, No.
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Authors:
Holly Overton
,
Anli Xiao
Abstract: This study examines how congruent moral conviction between an individual and a company impacts organization-public relationships (OPR). Using arguments from the Attribution Theory, this study also examines how individuals' perceptions of company motives impact the quality of the OPR. This study offers new understanding of what drives individuals' supporting behaviors regarding a company's advocacy efforts and how individual and company ethics contribute to OPR. This study conducts an online survey (N = 267) to examine the role of moral conviction as a predictor of OPR in the context of corporate social advocacy (CSA). Four types of attributions are examined as a mediating variable. Results indicate that moral congruency between an individual and an organization directly leads to stronger trust and power balance and that moral conviction positively predicts all four OPR dimensions through values-driven attributions. This study is novel in its inclusion of the moral conviction variable examined in a CSA context, as the role of ethics, or ethical applications, has not been widely examined in this body of literature. Citation:
Corporate Communications: An International Journal
PubDate:
2022-04-12
DOI: 10.1108/CCIJ-12-2021-0138 Issue No:Vol.
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(2022)
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Authors:
Anthony L. Fulmore
,
Julia A. Fulmore
,
Enoch K. Asare
Abstract: The theory of planned behavior was used as a guiding framework to explore how undergraduate business students, employed full-time, perceived the influence of their first class in business ethics on ethical awareness and ethical behavior in the workplace. In this qualitative study, the perceived influence of ethics education on ethical awareness and ethical behavior in the workplace was explored. The sample consisted of eight concurrently employed undergraduate business students at a university in the Southwestern US. Inductive analysis of primary data collected in the study suggests that ethics education increased ethical awareness. The increased desire to correct unethical behavior is another step toward ethical behavior. However, the participants in the current study did not report an increase in actual ethical behavior despite their increased ethical awareness and intent. Ethical awareness is only one component in the multidimensional process of ethical decision-making, and the increase in ethical awareness alone may not increase ethical behavior. Instead, attitude toward ethical behavior and perceived behavioral control needs to be considered as well. The literature indicates that ethics education increases awareness of ethical norms and cognitive moral development. However, the question remains about how ethics education transfers to ethical behavior at the workplace. This study sought to investigate this question. Citation:
Corporate Communications: An International Journal
PubDate:
2022-04-01
DOI: 10.1108/CCIJ-07-2021-0079 Issue No:Vol.
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, No.
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Authors:
Yeunjae Lee
Abstract: This study aims to examine the relationship between leaders' personality traits and their internal communication practices from the leaders' and the followers' perspectives. The effectiveness of leader communication on the followers' perceived relational quality with their organization is also tested. Two survey studies in the United States were conducted focusing on leaders' and followers' perspectives on communication practices, respectively. Results of Study 1 showed that leaders' self-reported extraversion, conscientiousness, agreeableness, emotional stability and openness to experience are all significantly and positively associated with their symmetrical and transparent communication practices. From the followers' perspective (Study 2), extraversion and agreeableness positively influenced symmetrical leader communication, while agreeableness and conscientiousness were positively related to transparent leader communication. Both symmetrical and transparent leader communication enhanced the followers' perceived relationship quality with their organization. The current study is among the first attempts to incorporate the trait theory of leadership in understanding organizational leaders' effective and ethical communication practices with their followers. Citation:
Corporate Communications: An International Journal
PubDate:
2022-03-01
DOI: 10.1108/CCIJ-10-2021-0118 Issue No:Vol.
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Authors:
Juan Meng
,
Solyee Kim
,
Bryan Reber
Abstract: This study is motivated to investigate the ethical challenges facing public relations professionals in today's digital communication environment. Specifically, the authors focused the research on the new ethical challenges in digital practice, the resources relied on when encountering ethical challenges and public relations professionals' efforts in seeking trainings on communication ethics. An international online survey was designed and conducted in Canada and the USA. The final sample includes 1,046 respondents working full time in the profession of public relations and communication. In addition, the authors prespecified several demographic quotas in sampling design in order to recruit a more representative sample. The research found nearly 60% of surveyed professionals reported that they faced ethical challenges in their day-to-day work, and there is a wide range of ethical challenges in digital practices. Results also revealed that professionals use various resources to deal with ethical issues. Those resources include ethical codes of practice of professional associations, ethical guidelines of their organizations and their personal values and beliefs. As common as experiencing ethical challenges, over 85% of surveyed professionals reported that they have participated in communication ethics training. However, only 30% of participants indicated that their ethics training took place in the past year. The research provides solid evidence that the digital communication environment generates more ethical challenges, while it creates new ways of delivering content in corporate communications. Professional associations and organizations shall dedicate efforts in providing timely ethics training to PR professionals at all levels of leadership within and beyond corporate communications. Citation:
Corporate Communications: An International Journal
PubDate:
2022-03-01
DOI: 10.1108/CCIJ-11-2021-0128 Issue No:Vol.
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Authors:
Ghazi Zouari
,
Kawther Dhifi
Abstract: Within the theoretical framework of corporate governance, the article aims to examine the impact of ownership structure on the level of disclosure of financial and non-financial information in integrated reporting (IR), and the effect is sensitive to national legal systems. Regressions on panel data are used to study the impact of ownership structure on IR. The present empirical study was based on a sample of 431 European firms belonging to common or civil law for the period spanning 2012 and 2019. The results of the linear regressions corroborate the existence of relationships between the ownership concentration, institutional ownership as well as managerial ownership and IR. The study have limitations as follows: the role of the ownership structure studied here, the model should incorporate other internal and external control mechanisms to represent reality more fully. The mechanisms include board characteristics, financial market, labor market, the goods and services market, etc. that affect managerial latitude and, therefore, the adoption of IR. Finally, the authors will consider future theoretical and empirical improvement. For example, it would be interesting to extend the theoretical framework to the contributions of cognitive governance and to empirically examine the modeling with a larger sample of firms, including an international comparison. The study provides evidence as to the disclosure of IR and ownership structure. The originality/value chapter highlights the global need for a generally accepted set of standards for sustainability and IR practices. Citation:
Corporate Communications: An International Journal
PubDate:
2022-02-08
DOI: 10.1108/CCIJ-05-2021-0057 Issue No:Vol.
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Authors:
Simone Splendiani
,
Antonella Capriello
Abstract: The objective of this exploratory research is to investigate the role of Twitter in crisis communication by analysing all the earthquake-related messages from local public authorities in four Italian regions (Abruzzo, Lazio, Marche and Umbria) during the seismic sequence that began on 24th August 2016 and finished at the end of January 2017. The study is based on a manual data collection of earthquake-related tweets. Founded on a theoretical framework, the data analysis has been developed both through textual analysis and in-depth interpretation by two researchers to catalogue the messages according to identified categories. It emerges that the affected Italian regions used Twitter only for information coverage without offering a complete and detailed picture of the disaster. Most of the tweets concerned daily statements by politicians or regional administrators engaged in crisis management, while an accurate selection of the topics and messages to be launched does not emerge, with significant implications on the effectiveness of the tweeting activity itself. This paper aims to contribute to the literature on crisis communication and social media during a natural disaster, highlighting the criticalities shown by the Italian case studies. The originality of this study relates to the comparative examination of Twitter activities for four regional government bodies involved in the 2016 Italian earthquake. Citation:
Corporate Communications: An International Journal
PubDate:
2022-02-01
DOI: 10.1108/CCIJ-03-2021-0036 Issue No:Vol.
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, No.
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Authors:
Ana Cuic Tankovic
,
Dragan Benazić
,
Jelena Kapeš
Abstract: The purpose of this paper is to empirically investigate the corporate image as a high-order construct in the hospitality industry. Therefore, it includes an important part of all the agents that contribute to the formation of this corporate image: the clients, the employees and the hotel management. In order to better conceptualize and understand the dimensions of corporate image in the hospitality industry, a theoretical systematization and analysis of the literature on corporate image definitions and validated scales to date are presented. The primary research is based on a questionnaire survey that emerged from the theoretical model. The collected data were tested using confirmatory factor analysis and covariance-based structural equation modelling (CB-SEM). Results indicate that corporate image is a high-order construct that includes the dimensions of symbols from servicescape, employees' behaviour, perception of the organization, perception of the management, perception of the service and perception of the hotel. The application of this paper will enable new research in the corporate marketing literature, while the presented multidimensional approach will support future empirical research on corporate image in hospitality. The paper contributes to theory by conceptualizing the corporate image as high-order construct. It provides evidence of corporate image multidimensionality, comprising six dimensions. Moreover, the findings provide an insight for practitioners to better understand how to manage hotel image. Citation:
Corporate Communications: An International Journal
PubDate:
2022-01-25
DOI: 10.1108/CCIJ-12-2021-0131 Issue No:Vol.
ahead-of-print
, No.
ahead-of-print
(2022)
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Authors:
Thomas Koch
,
Nora Denner
Abstract: Previous research assumes that informal communication may be highly relevant for organizations, but little is known about its actual relevance for employees or its functions and effects. The article aims to examine functions, types and effects of informal communication in organizations. Research on internal communication usually focuses on formal strategic communication with or among employees. Informal communication between employees in organizations has received far less attention, although a great deal of communication in organizations is informal. Therefore, the present study analyses informal communication in organizations. The authors conducted a quantitative online survey of employees working for different organizations in Germany. The authors show that five types of employee can be differentiated regarding their informal communication behavior: the chatterer, the focuser, the strategist, the small-talker and the networker. Moreover, the study demonstrates that informal communication significantly increases employees' perceptions of being informed, as well as their affective commitment, both of which increase job satisfaction. Finally, results show that informal communication does not decrease employees' productivity, but instead helps them to carry out their jobs more effectively. Although previous studies indicate that a large part of the communication among employees within an organization is informal, research has rarely dealt with this phenomenon, instead focusing especially on formal communication. This is one of the first papers that focuses on informal communication among employees using quantitative survey data. Citation:
Corporate Communications: An International Journal
PubDate:
2022-01-20
DOI: 10.1108/CCIJ-08-2021-0087 Issue No:Vol.
ahead-of-print
, No.
ahead-of-print
(2022)
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Authors:
Lisa Dalla-Pria
,
Isabel Rodríguez-de-Dios
Abstract: When communicating CSR initiatives on social media, companies need to choose the appropriate source and type of messages. Over the last few years, influencers have emerged as a relevant endorser for CSR messages, but there is a lack of research investigating their effectiveness. Hence, the purpose of the study is to analyze how the type of source and message framing on social media influence message credibility, corporate reputation (CR) and word-of-mouth (WOM). An online experiment with 2 (source: influencer vs corporate) × 2 (CSR frame motives: values-driven vs performance-driven) between-subject design was conducted among 200 participants. Results showed that the type of source does not affect message credibility or CR but a corporate source generates more WOM. Moreover, values-driven motives increase CR and generate more WOM. However, the type of frame motives does not impact message credibility. The current paper tests the effect of framing and source when communicating CSR on social media. The paper shows that overall an effective CSR communication should be posted by a corporate source and framed by values-driven motives. Hence, the study contributes to the contemporary literature regarding CSR communication and provides practical implications for companies. Citation:
Corporate Communications: An International Journal
PubDate:
2022-01-18
DOI: 10.1108/CCIJ-09-2021-0097 Issue No:Vol.
ahead-of-print
, No.
ahead-of-print
(2022)
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