Please help us test our new pre-print finding feature by giving the pre-print link a rating. A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors:Manisha Seth
,
Deepa Sethi
,
Lalit Kumar Yadav
,
Nishtha Malik Abstract: This study aims to analyze the impact of ethical leadership on organizational citizenship behavior and turnover intention of employees working in the financial sector, considering procedural justice as a mediator. Data was collected from 306 employees working in the financial sector (banking, insurance and mutual fund) in India. The data was collected in two phases to avoid common method bias by using standardized close-ended questionnaires. Data for this study was assessed using Smart Partial Least Square (PLS) 3. The results show that ethical leadership is significantly associated with procedural justice, organizational citizenship behavior and turnover intention. Further procedural justice acts as a mediator between ethical leadership and organizational citizenship behavior; also between ethical leadership and turnover intention. The research contribute in understanding the role of procedural justice as a mediator between ethical leadership and organizational citizenship behavior and turnover intention for the employees working in the financial sector in India. Citation:
Corporate Communications: An International Journal
PubDate:
2022-05-12
DOI: 10.1108/CCIJ-09-2021-0095 Issue No:Vol.
ahead-of-print
, No.
ahead-of-print
(2022)
Please help us test our new pre-print finding feature by giving the pre-print link a rating. A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors:Eva Hamplová
,
Václav Janeček
,
Frank Lefley Abstract: The question has been asked, “Where are the women'” explicitly looking at the public relations (PR) industry, but this is a broader issue reflected in many senior management roles, especially at the corporate board level. One of the solutions suggested is “quotas”. This paper explores the literature to identify the prominent arguments for and against representation regulations (quotas) concerning corporate board gender diversity and concisely presents the findings. The exploratory research path first focuses on a literature search using the keywords – “gender diversity”, “board structures” and “female traits” to identify the various issues concerning female members serving on corporate boards. This led to the investigation exploring if 'quotas' could play a role in increasing the number of female directors and, if so, what kind of impact this would have. When the authors discovered the paper by Place and Vardeman-Winter (2018), it was realised that a possible gap in the literature might have been identified. The focus then turned to the PR and corporate communications literature, where it was discovered that the issue of gender quotas was not explored. This paper brings together the germane literature from a wide range of disciplines. To obtain a broad perspective of the arguments, the authors conducted a review of this diverse field of literature through various databases and websites, including Scopus, Web of Science, ScienceDirect, Google Scholar, publishers' databases such as Emerald Insight, Taylor and Francis, Macmillan, Blackwell, Oxford University, etc. There are solid arguments both for and against quotas. However, many opposing views appear to be less sound than the positive ones, which allowed the authors to concur in favour of quotas and the broader adoption of female directors. It is only by identifying problems that solutions can be found – the issues concerning corporate board gender quotas relate to the perception of the arguments for and against quotas; the reality is often different. While there is a strong “business case” and “stakeholder influence” for the inclusion of women on corporate boards, some governments have put further pressure (either voluntary or mandatory) on organisations by imposing a “quota” system. At the same time, other countries are undecided on what action, if any, to take. This paper can serve as guidance to countries that have not yet implemented quotas or those looking to move from a voluntary to mandatory quotas system. In addition to that, the paper should be valuable to academics, managers, regulators, legislators and policy-makers. To the best of the authors knowledge, this is the first academic paper to present the critical arguments raised in the diverse literature on corporate board gender quotas succinctly and concisely and, therefore, adds value to the literature. It is also believed to be the first paper to address the issue of quotas in the PR and corporate communications literature. Citation:
Corporate Communications: An International Journal
PubDate:
2022-05-04
DOI: 10.1108/CCIJ-02-2022-0022 Issue No:Vol.
ahead-of-print
, No.
ahead-of-print
(2022)
Please help us test our new pre-print finding feature by giving the pre-print link a rating. A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors:
Effrosyni Georgiadou
Abstract: The purpose of this paper is to explore customer–corporate social responsibility (-CSR) expectations communicated on the corporate websites of the banking sector in the United Arab Emirates (UAE) and identify patterns based on origin, ownership structure and compliance to Sharia law. A quantitative content analysis of 28 bank corporate websites was conducted using Pérez and del Bosque's (2012) bank customers’ CSR scale which identifies five relevant dimensions of CSR: (1) customers, (2) investors, (3) employees, (4) community and (5) general interest groups, such as governments, regulatory bodies, NGOs and the media. The findings indicate that the most frequently communicated customer CSR expectations are general interest, customer- and community-oriented, with employee-related concerns being the least addressed. Global banks prioritize general concerns, regarding their legal and ethical responsibilities while domestic banks appear more customer-centric. None of the Islamic banks address their responsibility to the environment. The paper contributes to the increasing number of studies conducted on CSR communication in emerging economies, and more specifically, to the dynamic yet underexplored market of the UAE. It provides scholars and practitioners with insights into the interplay of globalization, organizational characteristics and national influence on CSR communication through corporate websites, one of the most useful tools organizations can utilize to reach their customers and the wider public. Citation:
Corporate Communications: An International Journal
PubDate:
2022-05-04
DOI: 10.1108/CCIJ-08-2021-0083 Issue No:Vol.
ahead-of-print
, No.
ahead-of-print
(2022)
Please help us test our new pre-print finding feature by giving the pre-print link a rating. A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors:Young Kim
,
Myoung-Gi Chon Abstract: The purpose of this study was to shed light on how effective environmental corporate social responsibility (CSR) communication can be achieved through persuasive communication strategies using message framing. This study conducted an online experimental study with a 2 (narrative: narrative or non-narrative) × 2 (framing: gain or loss) between-subjects design. The findings showed that environmental CSR communication using narrative framing messages is most effective in creating strong CSR associations between a company and the environmental CSR domain and sharing the company's CSR information on supportive communication and advocating for the environmental campaign. This study highlights the importance of a company's environmental CSR communication efforts using the right message format (narrative style) to increase its persuasive sequence from CSR evaluation to supportive behaviors, contributing to theoretical development in the research of environmental CSR communication. This study suggests that environmental CSR campaign managers should first formalize the company's environmental responsiveness by clearly establishing policies and practicing CSR performance that could result in a strong CSR association before asking their target publics to engage in pro-environmental activities. Citation:
Corporate Communications: An International Journal
PubDate:
2022-05-02
DOI: 10.1108/CCIJ-01-2022-0003 Issue No:Vol.
ahead-of-print
, No.
ahead-of-print
(2022)
Please help us test our new pre-print finding feature by giving the pre-print link a rating. A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors:
Jacek Barlik
Abstract: The purpose of this paper is to find out whether public relations (PR) students feel ready and adequately prepared for their future jobs and how they cope with the reputational and ethical issues of the public relations industry, also during the pandemic. Survey research among public relations students in Poland was conducted twice, in 2019 and 2021, to explore their opinions on the applicability of public relations studies, career prospects for PR students in the industry and their approach to perennial reputational problems of PR. The 2021 survey also looked into challenges for the public relations education created by the pandemic, including lack of students' direct interactions with teachers and prevalence of online instruction methods. The study shows that most public relations students feel confident about their career choices and appreciate their level of preparedness at PR schools for real-life assignments in the public relations industry. In addition, students are aware of the ethical and reputational issues of their chosen trade, and they tend to advocate for the field among friends and families and even rectify widespread misconceptions about PR. The role of public relations during the COVID-19 pandemic – according to respondents – has grown significantly, thus creating new, exciting opportunities for public relations professionals, though not necessarily for PR students or graduates. This paper contributes to research on public relations education, its effectiveness, widely discussed reputational and ethical issues plaguing the field, relationships of educators and students with the PR industry and the role of PR students as advocates for their trade. Citation:
Corporate Communications: An International Journal
PubDate:
2022-04-29
DOI: 10.1108/CCIJ-01-2022-0001 Issue No:Vol.
ahead-of-print
, No.
ahead-of-print
(2022)
Please help us test our new pre-print finding feature by giving the pre-print link a rating. A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors:
Duli Shi
Abstract: Drawing on the elaboration likelihood model, this study aims to examine how employee volunteer program (EVP) type, corporate visual identity, and issue involvement affect external publics' attributions of EVPs and attitudes toward the company. A 2 (EVP type: skills-based vs. not-skills-based) × 2 (salience of corporate visual identity: high vs. low) randomized experiment was conducted with 157 participants from Amazon's Mechanical Turk. A fictitious company and its EVP messages were created to control for the company's existing reputation and participants' past experiences with the company. Participants responded positively toward EVP messages regardless of the EVP type. However, salient corporate visual identity significantly aroused participants' more attributed firm-serving motives, which led to more negative attitudes toward the company. Next, issue involvement presented its value in EVP communication as highly involved participants displayed favorable attributions of EVPs and positive attitudes toward the company. This study approaches EVPs as an important CSR practice and expands the discussion on strategic CSR communication by uncovering the roles of central and peripheral cues in public responses to EVP messages. Moreover, the findings highlight the importance of fostering and enhancing publics' issue involvement in achieving successful EVP communication. Citation:
Corporate Communications: An International Journal
PubDate:
2022-04-26
DOI: 10.1108/CCIJ-05-2021-0061 Issue No:Vol.
ahead-of-print
, No.
ahead-of-print
(2022)
Please help us test our new pre-print finding feature by giving the pre-print link a rating. A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors:Jesper Falkheimer
,
Mats Heide
,
Charlotte Simonsson
,
Rickard Andersson Abstract: This study aims, first, to explore and analyze if and how organizational members’ professions or occupations influence perceptions of internal crisis communication. The second, related, aim is to discuss the role of internal communication in creating a strong organizational identity during a prolonged crisis such as the Covid-19 pandemic. This study is mainly conceptual but uses quantitative data from a survey conducted in a health-care organization in late 2020 to illustrate the theoretical reasoning. The results show that the administrative groups perceive factors in the internal crisis communication more favorably than the professional groups. The study suggests that organizational members perceive internal crisis communication differently depending on which intra-organizational group they belong to. This further points to the absence of a “rally-around-the-flag” effect and highlights the importance of working proactively with professionals and in internal crisis communication. This study highlights the role of professionals in crisis communication, which is an aspect that so far has been ignored. The internal professionalization processes and an intriguing power struggle between professions have obvious consequences for crisis communication. As shown in the overview of earlier research on internal communication, leadership and professional organizations, the prerequisites for creating an increased organizational unity among coworkers are challenging. The idea that a crisis may, as in certain political situations in society, create a “rally-around-the-flag” effect is still relevant, even if the case study is an example of how this did not happen. Citation:
Corporate Communications: An International Journal
PubDate:
2022-04-25
DOI: 10.1108/CCIJ-02-2022-0007 Issue No:Vol.
ahead-of-print
, No.
ahead-of-print
(2022)
Please help us test our new pre-print finding feature by giving the pre-print link a rating. A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors:George Nel
,
Roelof Baard Abstract: The aim of this study was threefold: to examine companies' e-mail handling performance, to ascertain whether companies' view corporate websites and respond to e-mail requests as mutually exclusive or complementary, and finally to gauge the strategic importance of retail investors. The findings are based on an analysis of the corporate websites and e-mail handling performance of the 77 smallest companies listed on a South African stock exchange. A “mystery investor” approach was employed to measure companies' e-mail handling performance in terms of responsiveness, timeliness and relevance of responses. A disclosure score was calculated for each company based on a content analysis of corporate websites. The opportunity for improvement exists, as evidenced in the fact that only 53% of companies responded to an e-mail request from a retail investor. The results suggest that corporate websites and the e-mail functionality are not used in isolation but as complementary. Although the results suggest that companies neglect retail investors, companies that provided a dedicated investor relations (IR) contact address prioritised both their corporate websites aimed to a wide range of stakeholders, as well as responding to an e-mail request received from a retail investor. This study contributes to research on the association between one-way and two-way communication channels, aimed at retail investors. It is the first study to explore these relationships using data from the smallest companies listed on the stock exchange of an emerging economy. Citation:
Corporate Communications: An International Journal
PubDate:
2022-04-21
DOI: 10.1108/CCIJ-08-2021-0086 Issue No:Vol.
ahead-of-print
, No.
ahead-of-print
(2022)
Please help us test our new pre-print finding feature by giving the pre-print link a rating. A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors:Rong Wang
,
Amy O'Connor Abstract: This study aims to investigate the complex relationship between corporate–nonprofit partnership characteristics (type, duration and source of communication); attitude toward the corporation (pretest and posttest); partnership evaluation; and stakeholders' willingness to engage in anti-corporate behaviors when a corporation behaves irresponsibly and negatively impacts an individual's community. The three partnership characteristics are evaluated, individually and collectively, to discern which, if any, characteristics protect or buffer a corporation from stakeholders' engagement in negative communication behaviors when controlling for how stakeholders evaluate the partnership and the corporation. The study used an online experiment with 970 participants who were randomly assigned to a 2 × 2 × 3 × 2 factorial design. Contrary to some previous research findings, this study found that individuals who evaluate either the corporation or the partnership favorably are more likely to engage in anti-corporate behaviors. Neither the partnership type nor communication source provides a buffering effect. The only partnership characteristic to generate a buffering effect was duration and that only occurred if the partnership lasted three years. This study concludes that when corporate social responsibility (CSR) and corporate social irresponsibility (CSI) co-occur, an amplification rather than mollifies stakeholders' willingness to enact anti-corporate communication behaviors in instances of CSI. This study advances scholarly understanding of CSR and CSI as in-tandem concepts and practices. The findings challenge previous claims that corporate–nonprofit partnerships can buffer corporations from negative events. In contrast, we find that partnerships are limited in their ability to reduce stakeholders' willingness to engage in anti-corporate behaviors in instances of CSR. It also answers calls that CSR research should use non-fictitious companies to increase ecological validity of the study design. Citation:
Corporate Communications: An International Journal
PubDate:
2022-04-12
DOI: 10.1108/CCIJ-06-2021-0066 Issue No:Vol.
ahead-of-print
, No.
ahead-of-print
(2022)
Please help us test our new pre-print finding feature by giving the pre-print link a rating. A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors:Holly Overton
,
Anli Xiao Abstract: This study examines how congruent moral conviction between an individual and a company impacts organization-public relationships (OPR). Using arguments from the Attribution Theory, this study also examines how individuals' perceptions of company motives impact the quality of the OPR. This study offers new understanding of what drives individuals' supporting behaviors regarding a company's advocacy efforts and how individual and company ethics contribute to OPR. This study conducts an online survey (N = 267) to examine the role of moral conviction as a predictor of OPR in the context of corporate social advocacy (CSA). Four types of attributions are examined as a mediating variable. Results indicate that moral congruency between an individual and an organization directly leads to stronger trust and power balance and that moral conviction positively predicts all four OPR dimensions through values-driven attributions. This study is novel in its inclusion of the moral conviction variable examined in a CSA context, as the role of ethics, or ethical applications, has not been widely examined in this body of literature. Citation:
Corporate Communications: An International Journal
PubDate:
2022-04-12
DOI: 10.1108/CCIJ-12-2021-0138 Issue No:Vol.
ahead-of-print
, No.
ahead-of-print
(2022)
Please help us test our new pre-print finding feature by giving the pre-print link a rating. A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors:Anthony L. Fulmore
,
Julia A. Fulmore
,
Enoch K. Asare Abstract: The theory of planned behavior was used as a guiding framework to explore how undergraduate business students, employed full-time, perceived the influence of their first class in business ethics on ethical awareness and ethical behavior in the workplace. In this qualitative study, the perceived influence of ethics education on ethical awareness and ethical behavior in the workplace was explored. The sample consisted of eight concurrently employed undergraduate business students at a university in the Southwestern US. Inductive analysis of primary data collected in the study suggests that ethics education increased ethical awareness. The increased desire to correct unethical behavior is another step toward ethical behavior. However, the participants in the current study did not report an increase in actual ethical behavior despite their increased ethical awareness and intent. Ethical awareness is only one component in the multidimensional process of ethical decision-making, and the increase in ethical awareness alone may not increase ethical behavior. Instead, attitude toward ethical behavior and perceived behavioral control needs to be considered as well. The literature indicates that ethics education increases awareness of ethical norms and cognitive moral development. However, the question remains about how ethics education transfers to ethical behavior at the workplace. This study sought to investigate this question. Citation:
Corporate Communications: An International Journal
PubDate:
2022-04-01
DOI: 10.1108/CCIJ-07-2021-0079 Issue No:Vol.
ahead-of-print
, No.
ahead-of-print
(2022)
Please help us test our new pre-print finding feature by giving the pre-print link a rating. A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors:
Yeunjae Lee
Abstract: This study aims to examine the relationship between leaders' personality traits and their internal communication practices from the leaders' and the followers' perspectives. The effectiveness of leader communication on the followers' perceived relational quality with their organization is also tested. Two survey studies in the United States were conducted focusing on leaders' and followers' perspectives on communication practices, respectively. Results of Study 1 showed that leaders' self-reported extraversion, conscientiousness, agreeableness, emotional stability and openness to experience are all significantly and positively associated with their symmetrical and transparent communication practices. From the followers' perspective (Study 2), extraversion and agreeableness positively influenced symmetrical leader communication, while agreeableness and conscientiousness were positively related to transparent leader communication. Both symmetrical and transparent leader communication enhanced the followers' perceived relationship quality with their organization. The current study is among the first attempts to incorporate the trait theory of leadership in understanding organizational leaders' effective and ethical communication practices with their followers. Citation:
Corporate Communications: An International Journal
PubDate:
2022-03-01
DOI: 10.1108/CCIJ-10-2021-0118 Issue No:Vol.
ahead-of-print
, No.
ahead-of-print
(2022)
Please help us test our new pre-print finding feature by giving the pre-print link a rating. A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors:Juan Meng
,
Solyee Kim
,
Bryan Reber Abstract: This study is motivated to investigate the ethical challenges facing public relations professionals in today's digital communication environment. Specifically, the authors focused the research on the new ethical challenges in digital practice, the resources relied on when encountering ethical challenges and public relations professionals' efforts in seeking trainings on communication ethics. An international online survey was designed and conducted in Canada and the USA. The final sample includes 1,046 respondents working full time in the profession of public relations and communication. In addition, the authors prespecified several demographic quotas in sampling design in order to recruit a more representative sample. The research found nearly 60% of surveyed professionals reported that they faced ethical challenges in their day-to-day work, and there is a wide range of ethical challenges in digital practices. Results also revealed that professionals use various resources to deal with ethical issues. Those resources include ethical codes of practice of professional associations, ethical guidelines of their organizations and their personal values and beliefs. As common as experiencing ethical challenges, over 85% of surveyed professionals reported that they have participated in communication ethics training. However, only 30% of participants indicated that their ethics training took place in the past year. The research provides solid evidence that the digital communication environment generates more ethical challenges, while it creates new ways of delivering content in corporate communications. Professional associations and organizations shall dedicate efforts in providing timely ethics training to PR professionals at all levels of leadership within and beyond corporate communications. Citation:
Corporate Communications: An International Journal
PubDate:
2022-03-01
DOI: 10.1108/CCIJ-11-2021-0128 Issue No:Vol.
ahead-of-print
, No.
ahead-of-print
(2022)
Please help us test our new pre-print finding feature by giving the pre-print link a rating. A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors:Ghazi Zouari
,
Kawther Dhifi Abstract: Within the theoretical framework of corporate governance, the article aims to examine the impact of ownership structure on the level of disclosure of financial and non-financial information in integrated reporting (IR), and the effect is sensitive to national legal systems. Regressions on panel data are used to study the impact of ownership structure on IR. The present empirical study was based on a sample of 431 European firms belonging to common or civil law for the period spanning 2012 and 2019. The results of the linear regressions corroborate the existence of relationships between the ownership concentration, institutional ownership as well as managerial ownership and IR. The study have limitations as follows: the role of the ownership structure studied here, the model should incorporate other internal and external control mechanisms to represent reality more fully. The mechanisms include board characteristics, financial market, labor market, the goods and services market, etc. that affect managerial latitude and, therefore, the adoption of IR. Finally, the authors will consider future theoretical and empirical improvement. For example, it would be interesting to extend the theoretical framework to the contributions of cognitive governance and to empirically examine the modeling with a larger sample of firms, including an international comparison. The study provides evidence as to the disclosure of IR and ownership structure. The originality/value chapter highlights the global need for a generally accepted set of standards for sustainability and IR practices. Citation:
Corporate Communications: An International Journal
PubDate:
2022-02-08
DOI: 10.1108/CCIJ-05-2021-0057 Issue No:Vol.
ahead-of-print
, No.
ahead-of-print
(2022)
Please help us test our new pre-print finding feature by giving the pre-print link a rating. A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors:Simone Splendiani
,
Antonella Capriello Abstract: The objective of this exploratory research is to investigate the role of Twitter in crisis communication by analysing all the earthquake-related messages from local public authorities in four Italian regions (Abruzzo, Lazio, Marche and Umbria) during the seismic sequence that began on 24th August 2016 and finished at the end of January 2017. The study is based on a manual data collection of earthquake-related tweets. Founded on a theoretical framework, the data analysis has been developed both through textual analysis and in-depth interpretation by two researchers to catalogue the messages according to identified categories. It emerges that the affected Italian regions used Twitter only for information coverage without offering a complete and detailed picture of the disaster. Most of the tweets concerned daily statements by politicians or regional administrators engaged in crisis management, while an accurate selection of the topics and messages to be launched does not emerge, with significant implications on the effectiveness of the tweeting activity itself. This paper aims to contribute to the literature on crisis communication and social media during a natural disaster, highlighting the criticalities shown by the Italian case studies. The originality of this study relates to the comparative examination of Twitter activities for four regional government bodies involved in the 2016 Italian earthquake. Citation:
Corporate Communications: An International Journal
PubDate:
2022-02-01
DOI: 10.1108/CCIJ-03-2021-0036 Issue No:Vol.
ahead-of-print
, No.
ahead-of-print
(2022)
Please help us test our new pre-print finding feature by giving the pre-print link a rating. A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors:Ana Cuic Tankovic
,
Dragan Benazić
,
Jelena Kapeš Abstract: The purpose of this paper is to empirically investigate the corporate image as a high-order construct in the hospitality industry. Therefore, it includes an important part of all the agents that contribute to the formation of this corporate image: the clients, the employees and the hotel management. In order to better conceptualize and understand the dimensions of corporate image in the hospitality industry, a theoretical systematization and analysis of the literature on corporate image definitions and validated scales to date are presented. The primary research is based on a questionnaire survey that emerged from the theoretical model. The collected data were tested using confirmatory factor analysis and covariance-based structural equation modelling (CB-SEM). Results indicate that corporate image is a high-order construct that includes the dimensions of symbols from servicescape, employees' behaviour, perception of the organization, perception of the management, perception of the service and perception of the hotel. The application of this paper will enable new research in the corporate marketing literature, while the presented multidimensional approach will support future empirical research on corporate image in hospitality. The paper contributes to theory by conceptualizing the corporate image as high-order construct. It provides evidence of corporate image multidimensionality, comprising six dimensions. Moreover, the findings provide an insight for practitioners to better understand how to manage hotel image. Citation:
Corporate Communications: An International Journal
PubDate:
2022-01-25
DOI: 10.1108/CCIJ-12-2021-0131 Issue No:Vol.
ahead-of-print
, No.
ahead-of-print
(2022)
Please help us test our new pre-print finding feature by giving the pre-print link a rating. A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors:Thomas Koch
,
Nora Denner Abstract: Previous research assumes that informal communication may be highly relevant for organizations, but little is known about its actual relevance for employees or its functions and effects. The article aims to examine functions, types and effects of informal communication in organizations. Research on internal communication usually focuses on formal strategic communication with or among employees. Informal communication between employees in organizations has received far less attention, although a great deal of communication in organizations is informal. Therefore, the present study analyses informal communication in organizations. The authors conducted a quantitative online survey of employees working for different organizations in Germany. The authors show that five types of employee can be differentiated regarding their informal communication behavior: the chatterer, the focuser, the strategist, the small-talker and the networker. Moreover, the study demonstrates that informal communication significantly increases employees' perceptions of being informed, as well as their affective commitment, both of which increase job satisfaction. Finally, results show that informal communication does not decrease employees' productivity, but instead helps them to carry out their jobs more effectively. Although previous studies indicate that a large part of the communication among employees within an organization is informal, research has rarely dealt with this phenomenon, instead focusing especially on formal communication. This is one of the first papers that focuses on informal communication among employees using quantitative survey data. Citation:
Corporate Communications: An International Journal
PubDate:
2022-01-20
DOI: 10.1108/CCIJ-08-2021-0087 Issue No:Vol.
ahead-of-print
, No.
ahead-of-print
(2022)
Please help us test our new pre-print finding feature by giving the pre-print link a rating. A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors:Lisa Dalla-Pria
,
Isabel Rodríguez-de-Dios Abstract: When communicating CSR initiatives on social media, companies need to choose the appropriate source and type of messages. Over the last few years, influencers have emerged as a relevant endorser for CSR messages, but there is a lack of research investigating their effectiveness. Hence, the purpose of the study is to analyze how the type of source and message framing on social media influence message credibility, corporate reputation (CR) and word-of-mouth (WOM). An online experiment with 2 (source: influencer vs corporate) × 2 (CSR frame motives: values-driven vs performance-driven) between-subject design was conducted among 200 participants. Results showed that the type of source does not affect message credibility or CR but a corporate source generates more WOM. Moreover, values-driven motives increase CR and generate more WOM. However, the type of frame motives does not impact message credibility. The current paper tests the effect of framing and source when communicating CSR on social media. The paper shows that overall an effective CSR communication should be posted by a corporate source and framed by values-driven motives. Hence, the study contributes to the contemporary literature regarding CSR communication and provides practical implications for companies. Citation:
Corporate Communications: An International Journal
PubDate:
2022-01-18
DOI: 10.1108/CCIJ-09-2021-0097 Issue No:Vol.
ahead-of-print
, No.
ahead-of-print
(2022)
Please help us test our new pre-print finding feature by giving the pre-print link a rating. A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors:Fatai Olawale Ismail
,
Joseph Adepoju Tejumaiye Abstract: The purpose of this study is to deconstruct the term “tribalism” for its application to foster context and industry-based corporate social responsibility (CSR) communication system in Nigeria. This research used both the qualitative and quantitative research methods of data collection; it is an in-depth survey with multiple data collection settings. (1) There is a pattern of CSR communication across the three industries sampled. (2) CSR across three industrial sectors is much about “donation” and “gift”. (3) CSR functions are now in a stand-alone corporate communication department. (4) CSR communication lacks the participatory mechanism to really involve the host communities' concerns. (5) Across the four organizations, CSR communication is often as financial or annual reports. (6) There is a general feeling and understanding that CSR and corporate communication in corporate organizations in n Nigeria require a more participatory mechanism. (7) CSR policy in Nigeria is till much of legal enforcement and efforts to have a national CSR commission has gone beyond legislation process. This research was only able to collect data from four selected organizations representing just three industrial sectors (freight-forward, banking/finance and insurance) in Nigeria. There was no external funding to capture more organizations. The first implication of the findings of this study is that, for the practice of CSR and communication by corporate organizations in Nigeria, the system is much a top-down and non-participatory. This means host communities and other stakeholders do not have considerable participation in the organization's CSR and communication process. The companies in this study select or budget for CSR interventions they consider valuable to communities in most cases. This pattern of CSR operation cuts across the four selected organizations in this study. Thus, it could be argued that this pattern is an industrial/national phenomenon because all the respondents indicated that their organizations operate CSR based on what other related companies do in Nigeria. Second, the fact that CSR and communication by corporate organizations in Nigeria are regulatory influenced means many organizations may try to evade CSR activities by not budgeting for it. Meanwhile, in this study, deconstructing the evolutionary perspective which sees tribe as a primitive form of organization and relation characterized by the absence of a centralized collaborative system, it is argued that tribalism can catalyze systemic participation and oneness. In line with this perspective, tribal corporate organizations in Nigeria would model an alliance for CSR and communication system on proximity of operational context, that is, Nigeria. Being part of a tribe, corporate organizations as against the public ones will represent an identity reference for social corporate communication in Nigeria. Despite the theoretical problematic issues raised by the notion of tribe, it is deconstructed in this study to define modes of social organization, and it reflects native perceptions of a changing collective identity. Thus, it is also argued in this study, that there will be an increase in works on tribalism in organization communication and CSR in Nigeria as emerging business and global market will continue to shape the operation environment. Citation:
Corporate Communications: An International Journal
PubDate:
2021-12-21
DOI: 10.1108/CCIJ-03-2021-0028 Issue No:Vol.
ahead-of-print
, No.
ahead-of-print
(2021)
Please help us test our new pre-print finding feature by giving the pre-print link a rating. A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors:Kleopatra Konstantoulaki
,
Ioannis Rizomyliotis
,
Yifei Cao
,
Ioannis Christodoulou Abstract: This study aims to explore the effect of social media engagement on the determinants of behavioural intention. Specifically, the authors empirically research the three behavioural intention determinants, namely, attitude, subjective norms and perceived behavioural control (PBC), and confirm their effect on students' intention to enrol on a university online programme. A conclusive research analysis is followed, and a moderation analysis is conducted to test the hypotheses of the model. Empirical evidence from 201 students in the UK higher education is used and a structural equation modelling approach is followed. The findings suggest a significant effect of social media engagement on attitude, subjective norms and PBC. The latter three are confirmed as determinants of the intention to enrol on a university online programme. Mindfulness is found to positively moderate the effect of the three determinants on behavioural intention. This study advances knowledge pertaining to the theory of planned behaviour (TPB) by highlighting the effect of social media engagement on the determinants of the intention to enrol on a university online programme. Additionally, the moderating role of mindfulness is also tested with regards to its effect on the relationship between behavioural intentions and its determinants. Citation:
Corporate Communications: An International Journal
PubDate:
2021-11-18
DOI: 10.1108/CCIJ-07-2021-0081 Issue No:Vol.
ahead-of-print
, No.
ahead-of-print
(2021)
Please help us test our new pre-print finding feature by giving the pre-print link a rating. A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors:Magnus Kristian Gregersen
,
Trine Susanne Johansen Abstract: The aim is to review and discuss main conceptualizations, themes and assumptions within organizational-level visual identity (VI) in order to identify potential avenues of theoretical advancement of VI as an independent construct. An integrative review approach offers a structured, nuanced perspective on the concept by synthesizing extant literature through an iterative, critical and qualitative process. The synthesis identifies three overlapping terms [corporate visual identity (CVI), visual brand identity (VBI) and VI] and two main themes (visual consistency and authenticity). The dominant assumptions underpinning consistency and authenticity are challenged by alternative understandings, which provide a platform for perceiving visual consistency and authenticity in new ways. The review offers an overview of organizational-level VI that helps define the concept as well as critical reflections which open up for additional research avenues that may develop it and point to potential areas for exploration. The review provides practitioners with a platform for discussing how to approach visual identities with regards to consistency and authenticity. The review contributes with a synthesis of VI literature covering 50 years. It offers a structured presentation of and critical discussion on the underlying, dominant assumptions. By challenging these dominant assumptions, a palette of future research opportunities, with potentials to nuance and develop the concept as a unique construct, are presented. Citation:
Corporate Communications: An International Journal
PubDate:
2021-11-09
DOI: 10.1108/CCIJ-06-2021-0068 Issue No:Vol.
ahead-of-print
, No.
ahead-of-print
(2021)
Please help us test our new pre-print finding feature by giving the pre-print link a rating. A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors:Soo-Yeon Kim
,
Jeong-Hyeon Lee Abstract: This study aims to explore consumers' perceptions of stealing thunder and to investigate significant factors for maximizing its effect. This study used a mixed-methods approach. First, qualitative responses from 286 Korean participants were collected and analyzed (Study 1). Second, the experiment employed a randomized 2 (crisis communication timing: stealing thunder vs thunder) × 2 (transparent vs nontransparent communication) × 2 (follow-up actions: good vs poor) between-subjects experimental design with 426 Korean participants to investigate and confirm the results of Study 1. Qualitative data showed that the participants' evaluation of corporations' stealing thunder strategy is complicated. Some do not perceive corporate use of stealing thunder at face value, but rather view it as yet another hopeless, selfish and irresponsible crisis communication strategy, distrusting it based on strong cynicism toward all corporations. An experiment confirmed that stealing thunder was significantly more effective in eliciting consumers' ethical judgment (EJ) and word-of-mouth (WOM) on corporations than the thunder strategy. Significant two-way interaction effects between crisis timing and follow-up actions showed that the stealing thunder strategy should be accompanied by follow-up actions to increase consumers' credibility and WOM intentions. This study investigated how consumers evaluate stealing thunder by adopting both a qualitative and quantitative approach to explore how they make meaning out of this phenomenon. Citation:
Corporate Communications: An International Journal
PubDate:
2021-11-04
DOI: 10.1108/CCIJ-04-2021-0047 Issue No:Vol.
ahead-of-print
, No.
ahead-of-print
(2021)
Please help us test our new pre-print finding feature by giving the pre-print link a rating. A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors:Yvette M. Sterbenk
,
Jamie Ward
,
Regina Luttrell
,
Summer Shelton Abstract: This study explores the framing of messages delivered by 105 Fortune 500 companies across 21 sectors in June 2020 in response to three social justice issues that took prominence that month in the United States: racial inequity, immigration laws and LGBTQ rights. Researchers compiled a list of the top five companies in each sector on the 2020 Fortune 500 list, with a resulting list of N = 21 sectors and N = 105 companies. A database of corporate statements was compiled along with a comprehensive list of recurring themes. Quantitative framing analysis was used to examine each corporate statement. Seventy percent of the companies examined made statements about the issue of racial injustice, 58% about LGBTQ issues and only 6% about immigration policy. Coders identified the most frequent message type coded on each social justice issue: racial inequity –“Working Together”; immigration policy – “Celebration”; LGBTQ rights – “Celebration.” This study relied on a quantitative analysis of themes, but it did not analyze the specific language or media used. Further examination of rhetorical choices could uncover additional meanings in the messages. Companies are increasingly called upon to speak out on controversial issues. This can be challenging for communicators who are deciding how to respond. This study sheds light on the common frames used in corporate statements. No studies to date have adopted a content analysis approach to assess the content of corporate activist statements. Examining the messages is important because, as more companies become increasingly vocal about social issues, stakeholders utilize this information to judge the sincerity of both the company and the message. Citation:
Corporate Communications: An International Journal
PubDate:
2021-11-02
DOI: 10.1108/CCIJ-09-2021-0106 Issue No:Vol.
27
, No.
2
(2021)
Please help us test our new pre-print finding feature by giving the pre-print link a rating. A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors:Yukyung Lee
,
Carolyn A. Lin Abstract: This study examined whether marketing an apparel product via an advertisement with a sustainability vs a conventional message would affect consumer perception of the brand's CSR image and their attitude toward the brand. An online experiment via a posttest-only between-group design with random assignment was administered with a college student sample from a large northeastern university in the US. Exposure to an advertisement with a sustainability message had a direct effect on the brand's CSR image, which mediated the relationship between advertisement exposure and (1) perceived brand innovativeness and (2) consumer-brand identification. CSR image positively predicted brand innovativeness, consumer-brand identification and attitude toward the brand. Prior attitude toward sustainable apparel was a significant moderator between advertisement exposure and (1) CSR image and (2) consumer-brand identification. This study is among the first to test the effects of apparel advertising with a sustainability message on the relationship between consumer and the brand. Study findings contribute to industry knowledge by elucidating the potential effects of an apparel ad with a sustainability message on a brand's CSR image and innovativeness as well as consumer identification with and attitude toward the brand. Citation:
Corporate Communications: An International Journal
PubDate:
2021-10-19
DOI: 10.1108/CCIJ-05-2021-0051 Issue No:Vol.
27
, No.
2
(2021)
Please help us test our new pre-print finding feature by giving the pre-print link a rating. A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors:Peerayuth Charoensukmongkol
,
Pornprom Suthatorn Abstract: This research investigates whether and how the quality of vertical communication implemented by airline industry management can reduce perceived job insecurity of flight attendants during the coronavirus disease 2019 (COVID-19) pandemic. The sample of this research covers 322 flight attendants from five domestic airlines based in Thailand. An online questionnaire survey was used for data collection, and a partial least squares structural equation model was used for data analysis. The results support the negative association between the quality of vertical communication and perceived job insecurity; moreover, this association is partially mediated by perceived role ambiguity. When considering the moderating effect of perceived organizational support on the direct linkage between the quality of vertical communication and perceived job insecurity, the quality of vertical communication only has a negative association with perceived job insecurity among employees who exhibit high levels of perceived organizational support. For those who exhibit low levels of perceived organizational support, the quality of vertical communication does not have a negative association with perceived job insecurity. This study advances prior communication research by showing that in order for communication to effectively lessen the perceived job insecurity of employees, it needs to be backed by high-quality organizational support. Citation:
Corporate Communications: An International Journal
PubDate:
2021-10-18
DOI: 10.1108/CCIJ-07-2021-0080 Issue No:Vol.
27
, No.
2
(2021)
Please help us test our new pre-print finding feature by giving the pre-print link a rating. A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors:Yeonsoo Kim
,
Nandini Bhalla Abstract: The study aims to examine the effects of proactive vs passive environmental corporate social responsibility (CSR) in the context of small and medium size enterprises (SMEs), factoring in the moderating effects of price and the mediating effects of company–consumer identification(C-C identification) on consumer responses. An experiment with general consumer samples was conducted. A randomized 2 (CSR levels: proactive CSR vs passive CSR) × 2 (price as a CSR trade-off: higher price vs lower price) full factorial design was used. The study findings revealed that proactive environmental CSR not only engendered more positive C-C identification but also resulted in more favorable consumer attitudes, stronger supportive communication intent and purchase intent. In addition, when a company demonstrates proactive CSR, consumers' C-C identification is generally positive irrespective of price differences, and in turn, more positive reactions follow. When a company takes a passive approach and offers lower prices, respondents showed significantly less positive C-C identification, and less favorable responses. This indicates that passive environmental CSR programs can potentially backfire, especially when combined with lower prices. This study also shows the important mediating impact of C-C identification on consumer responses. This study is one of the few to explore consumer perceptions of and reactions toward the food industry's environmental CSR programs by degree of CSR involvement and price differences in the context of SMEs. This study's findings provide useful information to SME managers and public relations practitioners who work closely with SMEs, allowing them to make informed strategic decisions, especially when they evaluate the extent of their company's commitment to environmentally proactive CSR practices and its communication to consumers. Citation:
Corporate Communications: An International Journal
PubDate:
2021-10-14
DOI: 10.1108/CCIJ-02-2021-0019 Issue No:Vol.
27
, No.
2
(2021)
Please help us test our new pre-print finding feature by giving the pre-print link a rating. A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors:Hyojung Park
,
Soo-Yeon Kim Abstract: This study conceptualizes participatory corporate social responsibility (CSR) as a consumer empowerment strategy and examines the effect of participatory CSR on consumer responses in a social media setting. This study uses a 2 (type of CSR campaign) × 4 (tone of consumer comments) between-subjects experimental design. The sample comprises college students and nonstudent participants recruited from Amazon Mechanical Turk. Data indicate that the participatory CSR program leads to higher levels of perceived self-efficacy and social worth, which subsequently results in stronger intentions to spread positive word of mouth about the company’s CSR efforts. The findings suggest that participatory CSR has the power to boost a company’s reputation as an “admired” company through consumer empowerment. This study advances the scholarship of CSR by explicating participatory CSR communication as a consumer empowerment strategy and providing empirical evidence for the effect of participatory CSR on public responses. The overall findings support the notion that CSR communication as an important function of public relations can generate public engagement with the organization and further co-create meaning with publics for mutual benefit. Citation:
Corporate Communications: An International Journal
PubDate:
2021-09-28
DOI: 10.1108/CCIJ-02-2021-0025 Issue No:Vol.
27
, No.
2
(2021)
Please help us test our new pre-print finding feature by giving the pre-print link a rating. A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors:Seong-Yuen Toh
,
Shehnaz Tehseen
,
Ali B. Mahmoud
,
Jason Cheok
,
Nicholas Grigoriou
,
John Opute Abstract: This study highlights the instrumental role of the mission statement as a tool used by managers to shape value congruence to achieve enhanced employee performance levels. A variance-based structural equation modelling was used to analyse the data obtained from a sample of 123 managers working in private organisations in Malaysia. The management sensemaking approach is useful in mission statement research. Managers' involvement in clarifying the mission statement to various firm stakeholders, especially employees, is the strongest predictor of value congruency between employees and the firm, leading to improved levels of employee behavioural performance. Managers can influence value congruency through two processes: (1) guiding and shaping employees' values and (2) adapting the mission statement's contents. Future studies can consider the impact of managerial role modelling on employees' value alignment with the firm in longitudinal studies. Other aspects of alignment offer further research opportunities, for example, HR policy alignment and alignment of marketing and operation strategies with the mission statement. Managers should move beyond treating the mission statement as a management tool. Instead, it is a firm philosophy that reflects managers' words and deeds and exemplifies their philosophical ideals. Despite three decades of research into the relationship between the mission statement and performance, the results have been mixed. Therefore, this study adopts a sensemaking approach to research the mission-performance relationship underpinned by the resource-based view (RBV) theory. Citation:
Corporate Communications: An International Journal
PubDate:
2021-09-21
DOI: 10.1108/CCIJ-03-2021-0031 Issue No:Vol.
27
, No.
2
(2021)
Please help us test our new pre-print finding feature by giving the pre-print link a rating. A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors:
Olaf Hoffjann
Abstract: Ambiguity has become a central concept in strategic communication research in recent years. This paper addresses three central deficits in the research to date. First, clarity-focused approaches and ambiguity-focused approaches are in opposition to each other, resulting in an exaggeration of the advantages and opportunities of the respective favored perspective and affording the opposing position little justification at best. Second, research on strategic ambiguity is by and large limited to the organizational perspective and has little interest in societal change. Third, there has been barely any research into concrete practices of strategic ambiguity and these practices have never been systematized. The research questions will be answered on the basis of the “Theory of Social Systems” (TSS) by Niklas Luhmann, which can be attributed to the “Communication Constitutes Organization” (CCO) perspective. This perspective seems appropriate because the important concepts of communication and decision making play a central role in the TSS. Strategic communication oscillates between clarity and ambiguity in order to defuse the dilemma and paradox. The re-entry of the distinction is a second-order observation and, thus, reveals the blind spots of clarity- and ambiguity-focused approaches. On this basis, a systematic approach is developed that encompasses various different dimensions of strategic clarity and ambiguity. The paper focuses on the oscillation between strategic ambiguity and strategic clarity, making clear that the aim is not simply to substitute a new dominance of ambiguity for the clarity that has dominated textbooks thus far. Instead, it is a matter of reflective management of the distinction between strategic ambiguity and strategic clarity. The systematization of the practices of strategic ambiguity and strategic clarity can ultimately be used as a toolbox for the concrete application of strategic ambiguity and strategic clarity. Overcoming the dualism of clarity-focused and ambiguity-focused approaches makes it possible, first, to explore the situational use of strategic clarity and strategic ambiguity. Second, the societal theoretical perspective shows the way in which organizations respond with strategic ambiguity to the increase in social contradictions without, however, being able to abandon strategic clarity. Third, using the systematic approach to the dimensions presented here, these practices can be described and examined in context. Citation:
Corporate Communications: An International Journal
PubDate:
2021-09-10
DOI: 10.1108/CCIJ-03-2021-0037 Issue No:Vol.
27
, No.
2
(2021)
Please help us test our new pre-print finding feature by giving the pre-print link a rating. A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors:Yan Qu
,
Adam J. Saffer
,
Daniel Riffe Abstract: Consumer engagement has become a critical component to many brands' relationship and promotional efforts. Empirical studies have documented the psychological elements that can drive consumers to engage with brands. However, there is a knowledge gap regarding how consumer engagement is influenced by the social environment consumers are embedded in. Taking an egocentric network approach, this study explores the social network factors that affect different dimensions of consumers' online engagement behaviors with a brand. An online survey with an egocentric network design was employed, and 263 completed responses were collected from college students in US. The dimensionality of consumer engagement was validated using exploratory factor analysis. The hypotheses were tested through three sets of hierarchical regression models. The results suggest that consumer engagement with a brand was partially shaped by the attributes of consumers' brand discussion networks that emerge from their conversations about a brand with others in everyday life. Specifically, the size, heterogeneity, and density to consumers' discussion networks were associated with certain engagement behaviors. This study introduces a novel type of network method known as egocentric network analysis to explore and investigate the social network antecedents to consumer engagement behavior. It advances the conception of consumer engagement as a dynamic process influencing and is influenced by consumers' social interactions rather than merely a product of their psychological mechanisms. The study contributes to a social network approach to examining and conceptualizing consumer engagement. Citation:
Corporate Communications: An International Journal
PubDate:
2021-09-06
DOI: 10.1108/CCIJ-04-2021-0046 Issue No:Vol.
27
, No.
2
(2021)
Please help us test our new pre-print finding feature by giving the pre-print link a rating. A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors:Ejae Lee
,
Minjeong Kang
,
Young Kim
,
Sung-Un Yang Abstract: This paper aims to investigate how employee–organization relationship (EOR) outcomes – types and qualities – are interrelated and how employees' perceptions of types (exchange and communal EORs) and qualities (trust, satisfaction, commitment, and control mutuality) play a role in their evaluations of symmetrical internal communication (SIC) and employee job engagement (EJE). This study conducted an online survey of full-time employees (N = 804) from major US industries. This study performed a confirmatory factor analysis to check the validity and reliability of the measurement model using latent variables and then conducted structural equation modeling. The findings demonstrate that employees' perceptions of both exchange and communal EORs are associated with each of the four EOR qualities. The results also show that only communal EORs have a significant relationship with perceived SIC and that employees' perceptions about one of the EOR quality indicator, satisfaction with an organization, has a significant association with their perceived EJE. This study contributes to relationship management theory within the internal context by examining the interrelationship between each of the EOR types and qualities that are perceived by employees. This paper also suggests the practical importance of developing not only communal but also exchange EORs to enhance EOR quality. Additionally, the results imply that SIC programs could help to enhance employees' perceptions of communal EORs and employees could be engaged in their workplace when they are satisfied with their organizations. Citation:
Corporate Communications: An International Journal
PubDate:
2021-09-03
DOI: 10.1108/CCIJ-12-2020-0167 Issue No:Vol.
27
, No.
2
(2021)
Please help us test our new pre-print finding feature by giving the pre-print link a rating. A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors:Juan Meng
,
Bruce K. Berger Abstract: As an important group of internal stakeholders, communication professionals carry the responsibilities to communicate with multiple groups of audience and foster trusted and satisfied relationships, both internally and externally. However, while busy with taking care of various stakeholders, the trust–satisfaction perception of communication professionals is underrated. Therefore, this paper aims to shift the investigation of the trust–satisfaction relationship from general employees to this unique group of communicators. By incorporating three key factors in an institutional environment (i.e. job engagement, leadership performance and organizational culture and support), the authors further investigate the moderated mediating effects of those factors on the trust–satisfaction relationship. A national online survey of communication professionals working and living in the USA was designed to test the trust–satisfaction relationship. Surveyed communication professionals were asked to evaluate their own perceptions on various institutional factors. A conceptual moderated multiple-mediation structural model was proposed and tested to identify the impact of a complicated institutional environment on the perceived trust–satisfaction relationship. Results confirmed a strong positive impact of trust in organization on communication professionals' perceived job satisfaction. Results also confirmed the mediating effects of job engagement and communication leaders' performance on such a trust–satisfaction relationship. The authors' moderated mediation analysis indicated the important role of organizational culture in this complicated institutional environment and its indirect impact on the trust–satisfaction relationship. The research explored several important factors within a complicated institutional environment and their potential impact on trust–satisfaction relationship. More significantly, the authors focused on one unique group of internal stakeholders, communication professionals, by analyzing how these institutional factors affect their very own perceptions. Even though communication professionals carry the responsibilities of acting as the communication and strategy facilitators on behalf of their organization, their perceptions on trust and satisfaction are equally important and deserve more attention. Results of our research promote the understanding of the complicated mechanisms within corporate communication for an enhanced trust–satisfaction relationship between communication professionals and their organization. Citation:
Corporate Communications: An International Journal
PubDate:
2021-09-02
DOI: 10.1108/CCIJ-03-2021-0030 Issue No:Vol.
27
, No.
2
(2021)
Please help us test our new pre-print finding feature by giving the pre-print link a rating. A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors:Virginia Harrison
,
Michail Vafeiadis
,
Pratiti Diddi
,
Jeff Conlin Abstract: While research has shown that corporate social responsibility (CSR) can enhance a company's reputation, less is known about the effects of CSR communication on nonprofits. Hence, the current study seeks to understand how corporate reputation, message credibility and message source may impact consumers' attitudinal and behavioral intentions toward nonprofits. A 2 (corporate reputation: low vs high) × 2 (CSR communication source: newspaper blog vs nonprofit blog) between-subjects online experiment was conducted. Real-world corporations (Toyota and Volkswagen) and a nonprofit (World Wildlife Fund) were chosen based on a pretest. Nonprofit reputation increased after reading a CSR message, especially when it involved a partnership with a low-reputation corporation. Nevertheless, CSR partnerships with high-reputation corporations evoked higher volunteer intentions. Message credibility mediated the relationship between corporate reputation and nonprofit reputation. When the communication source was the nonprofit and the partnership involved a high-reputation corporation, positive evaluations of nonprofit likeability and competence resulted. Nonprofit communication managers should understand the merit of communicating CSR partnerships with their constituents, regardless of medium. Additionally, the choice of a corporate partner is important for certain nonprofit outcomes. Lastly, message credibility is another important factor that should be considered. The study bridges literature in communications that typically examines CSR by focusing on its effects on corporate outcomes with literature in nonprofit management that looks at nonprofit outcome measures. This study demonstrated that nonprofit–corporate alliances can also influence nonprofit reputation and donation/volunteer intentions based on the reputation of the corporate partner. Citation:
Corporate Communications: An International Journal
PubDate:
2021-08-17
DOI: 10.1108/CCIJ-02-2021-0020 Issue No:Vol.
27
, No.
2
(2021)
Please help us test our new pre-print finding feature by giving the pre-print link a rating. A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Hybrid journal (It can contain Open Access articles)
[360 journals]
