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International Journal of Innovation in the Digital Economy
Number of Followers: 5

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ISSN (Print) 1947-8305 - ISSN (Online) 1947-8313
Published by IGI Global

[147 journals]

Online Herd Behavior in Virtual Communities
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  Abstract: Previous studies on WOM have stressed the importance of peer consumer reviews in making purchase decision. When people follow the others purchase decision on the Internet, online herd behavior occurs. This paper presents three experiments that examine herd behavior in virtual communities: In experiment 1, a 2 (Volume: sales/recommendation) online experiment was conducted. Experiment 2 investigated herd effects using a 2 (Number of volume: relative/absolute)　×　2 (Number of scale: large/small) online experiment. Online experiment 3 examined herd effects using a 2 (Number of experience-sharing messages: more/fewer) × 2 (Number of recommendations: more/fewer) online experiment. These experiments involved 484 people in a Taiwanese virtual community. Results demonstrated that consumer recommendation volume causes significantly more frequent online herd behavior compared with sales volume. This study advances the literature on online herd behavior in virtual communities.
  Keywords: Global Information Technology; Computer Science & IT; Digital Divide & Developing Countries
  Citation: International Journal of Innovation in the Digital Economy (IJIDE), Volume: 13, Issue: 1 (2022) Pages: 0-0
  PubDate: 2022-01-01T05:00:00Z
  DOI: 10.4018/IJIDE.303609
  Issue No: Vol. 13, No. 1 (2022)
The Use of Management Information Systems in Learning
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  Abstract: Information systems are applied to a range of activities by organizations to improve efficiency and effectiveness. They are used in almost all industries, including manducating, health, and education. Therefore, organizations must measure and evaluate the usability of their systems to get the most value from the systems. One of the most reliable evaluation scales that can measure the usability of the systems is the System Usability Scale (SUS) which was used in this study to evaluate the usability of Blackboard at universities in Saudi Arabia. This study showed that Blackboard as LMS had a high SUS score when it was used at Saudi Universities. Indeed, the current study revealed that Blackboard could be used in teaching effectively. Furthermore, the current research findings show that students have higher SUS scores than lecturers, which means they can easily use Blackboard. It is also recommended that lecturers receive more training on Blackboard.
  Keywords: Global Information Technology; Computer Science & IT; Digital Divide & Developing Countries
  Citation: International Journal of Innovation in the Digital Economy (IJIDE), Volume: 13, Issue: 1 (2022) Pages: 0-0
  PubDate: 2022-01-01T05:00:00Z
  DOI: 10.4018/IJIDE.303610
  Issue No: Vol. 13, No. 1 (2022)
Can leadership possess virtual pair of eyes'
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  Abstract: Studies intersecting organizational networks and cross-cultural leadership research are short supplied in literature. One explanation could be underwhelming motivation to integrate research areas that historically lack consent over operational definitions and contextual applications. This study brings a third variable, e-Leadership, investigated as a moderating variable; in the process, the study lends a hand to start the process of arriving at an operational definition of e-Leadership. The lack of integration studies encouraged the buildup of this study. What makes such a discussion important is the transition to the remote workspace during Covid-19 and expecting the traditional Leadership research accountable for the gaps that were left in the rapid transition & governance of the virtual workspaces. The study is based on 18 international markets of an MNE that recently received ERP upgrades.
  Keywords: Global Information Technology; Computer Science & IT; Digital Divide & Developing Countries
  Citation: International Journal of Innovation in the Digital Economy (IJIDE), Volume: 13, Issue: 1 (2022) Pages: 0-0
  PubDate: 2022-01-01T05:00:00Z
  DOI: 10.4018/IJIDE.303608
  Issue No: Vol. 13, No. 1 (2022)
DIGITAL FINANCIAL INCLUSION; A STUDY TO FIND OUT THE ROLE OF FINANCIAL AND
DIGITAL LITERACY IN ACHIEVING IT.
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  Abstract: Digital financial inclusion is an issue which needs to be addressed in today's era. Its impact, reach and outcome were obvious at the time of corona. This paper highlights the significance of digital literacy and financial literacy and shows how the lack of these two can act as a roadblock in achieving digital financial inclusion along with demographic barriers. This paper highlights the factors relevant to achieve digital financial inclusion. For this primary data was collected from the respondents of the age group 18-60 having an education from intermediate to post graduate level coming from rural to metro regions working in an unorganized, contractual, self-job having an income base of 10000-40000. It was seen that digital and financial illiteracy varies along with education, income and regional boundaries. Financial and digital illiteracy was evident among many respondents due to lack of access, usage, aptitude and application. Proper financial training and knowledge can be a solution to this problem.
  Keywords: Global Information Technology; Computer Science & IT; Digital Divide & Developing Countries
  Citation: International Journal of Innovation in the Digital Economy (IJIDE), Volume: 13, Issue: 1 (2022) Pages: 0-0
  PubDate: 2022-01-01T05:00:00Z
  DOI: 10.4018/IJIDE.303611
  Issue No: Vol. 13, No. 1 (2022)
Managing New Product Development – Strategies and Initiatives
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  Abstract: Companies should embrace innovation and introduce new products to succeed in the competitive business environment. The objective of the study is to underline the importance of innovation and new product development for company growth and to analyze the different approaches adopted by companies in innovation. Companies should develop a culture of innovation. The different approaches to innovation include customer-centered innovation, team-based innovation, and systematic innovation. Companies should realize the necessity of investing more in innovation and new product development during turbulent times and to target individuals at the bottom of the pyramid with innovation. The discussions will equip both academicians and practitioners to understand the different approaches in innovation better. Practicing managers may implement effective strategies and initiatives in their organizations to do better innovation and to achieve business excellence.
  Keywords: Global Information Technology; Computer Science & IT; Digital Divide & Developing Countries
  Citation: International Journal of Innovation in the Digital Economy (IJIDE), Volume: 13, Issue: 1 (2022) Pages: 0-0
  PubDate: 2022-01-01T05:00:00Z
  DOI: 10.4018/IJIDE.303612
  Issue No: Vol. 13, No. 1 (2022)
Research on the policies respond to the rise of platform monopolies
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  Abstract: Platform enterprises operate in the platform business model, which is very different from traditional enterprises. Therefore, the legal regulation of mutual monopoly of Internet platform enterprises has become more complex. Facing the monopoly phenomenon in the platform economy market, we must have appropriate policies to deal with it and alleviate the problem of unfair resource allocation under incomplete market competition. This essay briefly analyses the corresponding policy of platform monopoly in different jurisdictions. From the antitrust experience of the United States and China, it can be concluded that preventing market monopoly is the primary goal to deal with platform monopoly. From the EU's antitrust experience, it can be supposed that preventing data monopoly is a vital goal to deal with platform monopoly. Through the combination of Anti-market monopoly and Anti-data Monopoly policies, we can appropriately deal with the platform's market monopoly, stimulate the platform's economic vitality, and create more economic value for the market.
  Keywords: Global Information Technology; Computer Science & IT; Digital Divide & Developing Countries
  Citation: International Journal of Innovation in the Digital Economy (IJIDE), Volume: 13, Issue: 1 (2022) Pages: 0-0
  PubDate: 2022-01-01T05:00:00Z
  DOI: 10.4018/IJIDE.303613
  Issue No: Vol. 13, No. 1 (2022)
The role of the digital economy in market disruption
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  Abstract: The role of the digital economy is undoubtful these days, with new digital services and technologies appearing regularly, creating new products, and digitalizing others. With the technology exploring new limits, the growth tendency of this economy is clear, and more incumbents will face serious competition, which can’t be ignored. Several of these startups have untapped markets that are not being addressed, exploring that disruption leads to more innovative solutions that will likely lead to better services for people and organizations. Those startups might, though, move up the ladder and take away the market from those incumbents; with this work, we aim to analyze the role of digital economies in market disruption through the lenses of a case study and understand to what extent that case is looking at disrupt an existing market
  Keywords: Global Information Technology; Computer Science & IT; Digital Divide & Developing Countries
  Citation: International Journal of Innovation in the Digital Economy (IJIDE), Volume: 13, Issue: 1 (2022) Pages: 0-0
  PubDate: 2022-01-01T05:00:00Z
  DOI: 10.4018/IJIDE.303614
  Issue No: Vol. 13, No. 1 (2022)
Exploring Online Shopping Adoption for Innovations in Market Development
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  Abstract: Online shopping technology is important as it helps businesses to gain value from lesser operational expenditures due to the reduced workforce and physical space. Despite its benefits, the adoption of online shopping in Africa, including Namibia, lags. Hence the main objective of this research is to investigate the challenges and issues in adopting online shopping for market growth. Adopting a qualitative approach based on the UTAUT model we determine and analyze predominant challenges and issues, examine the influence of demographic variables on online shopping, define and investigate the key success factors and propose strategies to increase the adoption of online shopping. Findings reflect that lack of security and trustworthiness in the online shopping process is a key challenge in the adoption of online shopping. Recommendations include that the government should regulate online shopping procedures to protect consumers and prevent cybercrime and businesses should offer consumer education to build trust and eliminate fear in the online shopping process.
  Keywords: Global Information Technology; Computer Science & IT; Digital Divide & Developing Countries
  Citation: International Journal of Innovation in the Digital Economy (IJIDE), Volume: 13, Issue: 1 (2022) Pages: 0-0
  PubDate: 2022-01-01T05:00:00Z
  DOI: 10.4018/IJIDE.303615
  Issue No: Vol. 13, No. 1 (2022)
Understanding Innovation in Organizations and Its Implications
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  Abstract: Organizations incorporate innovation in their processes to grow and to achieve business excellence. Although innovation is a pervasive term, it appears to be elusive because of its different explanations. Organizations should recognize three aspects of innovation to reap its benefits which include: innovation is an outcome, innovation is a process, and innovation is a mindset. The outcome emphasizes what output is sought, including product innovation, process innovation, marketing innovation, business model innovation, supply chain innovation, and organizational innovation. Innovation as a process should be organized so that the outcomes are effective. This includes an overall innovation process and a new product development process. Innovation is a mindset which employees should internalize. Innovation should be ingrained with the creation of a supportive organizational culture. It defines necessary elements, considerations, and vernacular. It allows organizations to adopt effective strategies and to take better decisions which allow them to enable innovation.
  Keywords: Global Information Technology; Computer Science & IT; Digital Divide & Developing Countries
  Citation: International Journal of Innovation in the Digital Economy (IJIDE), Volume: 13, Issue: 1 (2022) Pages: 0-0
  PubDate: 2022-01-01T05:00:00Z
  DOI: 10.4018/IJIDE.303616
  Issue No: Vol. 13, No. 1 (2022)
Meaning of new means
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  Abstract: This paper aims to explore the economic impact of mobile banking on rural Bangladesh. It also tries to detect the rural people’s perception about this new financial phenomenon. To meet the goals this study involves both quantitative and qualitative investigation. To get the quantitative data a survey was conducted by a set questionnaire where 300 people from three villages participated. In the qualitative part, semi-structured in-depth interviews of 60 mobile bank users were conducted. Applying grounded theory and hermeneutics approaches, this study finds that since the service of mobile banking is easy and fast, rural people adopted it quickly and it affects positively in the socio-economic development in rural Bangladesh. Its impact on employment creation, business, savings behavior, remittance, expenditure, and agriculture is found good. However, it is also found that the mobile banking services are helping the criminals to do illegal economic activities such as forgery.
  Keywords: Global Information Technology; Computer Science & IT; Digital Divide & Developing Countries
  Citation: International Journal of Innovation in the Digital Economy (IJIDE), Volume: 13, Issue: 1 (2022) Pages: 0-0
  PubDate: 2022-01-01T05:00:00Z
  DOI: 10.4018/IJIDE.303617
  Issue No: Vol. 13, No. 1 (2022)
IT Governance Maturity for Uganda’s Higher Institutions of Learning
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  Abstract: The daily application of Information Technology (IT) in public sector organizations and its positioning as a critical driver for economic growth require a focus on implementing IT governance. Despite the increasing application of IT, there is limited academic systematic research regarding the maturity of IT governance and process improvement in Higher Institutions of Learning (HILs). IT in HILs is highly complex, and managing complex systems of processes and platforms in HILs necessitates tools to assess and provide guidelines for integrating organizational processes. This research, therefore, evaluated the IT governance processes in HILs in Uganda and established the maturity level to ensure continuous improvement and organizational maturity. Eight HILs in Uganda were measured using 15 IT processes of the COBIT framework and rated with the generic maturity model. Data were analyzed using MS Excel. Results indicated IT governance maturity level of HILs in Uganda was at level 2 (repeatable).
  Keywords: Global Information Technology; Computer Science & IT; Digital Divide & Developing Countries
  Citation: International Journal of Innovation in the Digital Economy (IJIDE), Volume: 13, Issue: 1 (2022) Pages: 0-0
  PubDate: 2022-01-01T05:00:00Z
  DOI: 10.4018/IJIDE.302079
  Issue No: Vol. 13, No. 1 (2022)
Formulation of Digitization Impact Index (DII)
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  Authors: Roy; Debasish
  Pages: 1 - 34
  Abstract: This research paper is aimed at formulation of Digitization Impact Index (DII) based on five major dimensions, i.e., Share of Information and Communications Technology (ICT) goods in trade (SICT), Per capita Income Growth Rate (PCIGR), Labor Participation Growth Rate (LPGR), Share of Research and Development Expenditure to Income (RDI), and The Digital Economy and Society Index ® (DESI) respectively across 6 sample European countries for the time period of 10 years (2009 – 2018) (Base Year = 2008; DII = 100) by two methods to evaluate and analyze the impact of digitization especially in the perspective of two extremely important macroeconomic factors related to growth of per capita GDP and employment generation among the working population since the era of digitization is synonymous to economic growth and opening of new vistas of employment regardless of geographical locations.
  Keywords: Global Information Technology; Computer Science & IT; Digital Divide & Developing Countries
  Citation: International Journal of Innovation in the Digital Economy (IJIDE), Volume: 13, Issue: 1 (2022) Pages: 1-34
  PubDate: 2022-01-01T05:00:00Z
  DOI: 10.4018/IJIDE.292628
  Issue No: Vol. 13, No. 1 (2022)
ICT Adoption Implications for SME Innovation and Augmentation
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  Authors: Baporikar; Neeta
  Pages: 1 - 20
  Abstract: The adoption of information communication technology (ICT) by small and medium enterprises (SMEs) plays a critical role in their development, growth, and expansion. To achieve a competitive advantage, an enterprise needs to have the resources and capabilities to operate efficiently. The fast improvement of ICT is rapidly shifting the conventional way of performance in all facets of SMEs. Today, all kinds of establishments are accepting the implementation and usage of ICT to advance administrative efficiency, outputs, and improved communication for strengthening their competitiveness. SMEs need to opt speedily for the adoption of ICT to support their strategy, performance, and development. Adopting a mixed research approach, with an exploratory sequential mixed design, the study focus is on the factors influencing ICT acceptance and adoption implications for SME augmentation. Findings reveal that SMEs face challenges in ICT adoption due to a lack of resources. Hence, there is a need for investing in advanced technology to augment SME innovation and growth through ICT adoption.
  Keywords: Global Information Technology; Computer Science & IT; Digital Divide & Developing Countries
  Citation: International Journal of Innovation in the Digital Economy (IJIDE), Volume: 13, Issue: 1 (2022) Pages: 1-20
  PubDate: 2022-01-01T05:00:00Z
  DOI: 10.4018/ijide.292488
  Issue No: Vol. 13, No. 1 (2022)
Digital Economy and Cybersecurity in Nigeria
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  Authors: Ukwuoma; Henry Chima, Williams, Ifeanyi Solomon, Choji, Ibrahim Dinju
  Pages: 1 - 11
  Abstract: The COVID-19 pandemic has resulted in the urgent need for the Nigerian Government to embrace digital economy at all cost. Countries with digitised economy have been able to easily adopt to the challenges that the pandemic has brought, such as eLearning for the education sector and e-business for the business sector. Although, this innovation comes along with a lot of cyber-attacks by cybercriminals resulting for the need to establish adequate cybersecurity measures. Nigeria has gravely felt the impact of the COVID-19, businesses have been shut, countries have shut their borders, thus making it impossible for Nigerian Government/Businesses to access other country's products most especially China. The paper reviews the digital economy of some developed nations and their cybersecurity measures to sustain this innovation. The study further highlights how digital economy has contributed to the Gross Domestic product of most Nations, thus serving a means of diversification for most nations.
  Keywords: Global Information Technology; Computer Science & IT; Digital Divide & Developing Countries
  Citation: International Journal of Innovation in the Digital Economy (IJIDE), Volume: 13, Issue: 1 (2022) Pages: 1-11
  PubDate: 2022-01-01T05:00:00Z
  DOI: 10.4018/IJIDE.292489
  Issue No: Vol. 13, No. 1 (2022)
The Effects of Facebook on Use Intention
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  Authors: Chen; Yi Fen, Hsieh, Ya Chi, Kuslina, Boedi Hartadi
  Pages: 1 - 15
  Abstract: Given the changes of time and advances in technology, cyberspace communities have gradually become the platform of content and information integration. Internet users enhances their interpersonal relationships and establish themselves multiple identities on the Internet in order to gain a sense of self-fulfilling achievement. This research applies questionnaires to collect data and targets Facebook users. The result shows four primary factors that exert positive influences on Facebook users’ Internet relationships and motivations, namely, self-disclosure, interpersonal needs, entertainment and leisure, and societal impact. This research can become a useful reference for future studies and Internet businesses on how users’ motivations can strengthen the versatility of the Internet community in self-disclosure, interpersonal needs, entertainment and leisure, and interpersonal relationship, in order to draw up strategies on promoting users’ motivation and loyalty
  Keywords: Global Information Technology; Computer Science & IT; Digital Divide & Developing Countries
  Citation: International Journal of Innovation in the Digital Economy (IJIDE), Volume: 13, Issue: 1 (2022) Pages: 1-15
  PubDate: 2022-01-01T05:00:00Z
  DOI: 10.4018/IJIDE.292490
  Issue No: Vol. 13, No. 1 (2022)
Open Data Influence on Digital Governance
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  Authors: Zine; Hocine, Medkour, Kheir Eddine, Zemmouchi-Ghomari, Leila, Ghomari, Abdessamed Réda
  Pages: 1 - 11
  Abstract: Data is becoming a powerful tool for both businesses and governments. Data can be public, open, government, and even linked. In several countries, including the United States, England, and France, open data has made it possible to open digitized public data explicitly to the general public. These data help strengthen relations between governments, businesses and citizens through greater transparency and the possibility of using them in several areas, including digital governance. The purpose of this work is to study open data influence on digital governance across four dimensions applied to some case studies related to several activity sectors, all to enhance its use.
  Keywords: Global Information Technology; Computer Science & IT; Digital Divide & Developing Countries
  Citation: International Journal of Innovation in the Digital Economy (IJIDE), Volume: 13, Issue: 1 (2022) Pages: 1-11
  PubDate: 2022-01-01T05:00:00Z
  DOI: 10.4018/IJIDE.292491
  Issue No: Vol. 13, No. 1 (2022)
Strategic Importance of Humorous Advertisement on Consumer Purchase
Decisions
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  Authors: Agwu; Edwin
  Pages: 1 - 18
  Abstract: Humour as an advertisement appeal informs and guides customers’ on the important decisions they make before the purchase of various goods and services. Humour is majorly used to sell products. The inclusion of humors in advertisements in both the print and electronic media has become a must for various product advertisements in most organizations. Humours it is believed attracts customers to the products being showcased. Furthermore, the use of celebrities in humours has also added colours as such well-known figures often endear such products to the customers and gives it a lasting remembrance and ease of reference and recall in many circles. Audiences in different cultures respond differently to humour and possesses different behaviour in purchases.
  Keywords: Global Information Technology; Computer Science & IT; Digital Divide & Developing Countries
  Citation: International Journal of Innovation in the Digital Economy (IJIDE), Volume: 13, Issue: 1 (2022) Pages: 1-18
  PubDate: 2022-01-01T05:00:00Z
  DOI: 10.4018/IJIDE.292492
  Issue No: Vol. 13, No. 1 (2022)
How Will Electronic Word of Mouth Affect Consumer Purchase Intention'
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  Authors: Chen; Yi-Fen, Wei, Cheng-Ho, Hsieh, Jui-Feng, Hsieh, Chang-Lung
  Pages: 1 - 16
  Abstract: Electronic word-of-mouth passing on the Internet gradually becomes a major channel of information exchange among consumers. This study used a questionnaire survey to verify the hypothesis. A 2 (the level of language abstraction: abstract level or concrete level) × 2 (product attitude: positive or negative) × 2 (information framing: positive or negative) experimental design is conducted. This study used online experimental method and ANOVA to collect and analyze 286 questionnaires. The experiment results demonstrated that language description has an impact on credibility and purchase intention. Product attitude has an impact on credibility, but no significant influence on purchase intention. And the credibility has a positive influence on purchase intention. Finally, the conclusion presents implications, limitations, and directions for future research.
  Keywords: Global Information Technology; Computer Science & IT; Digital Divide & Developing Countries
  Citation: International Journal of Innovation in the Digital Economy (IJIDE), Volume: 13, Issue: 1 (2022) Pages: 1-16
  PubDate: 2022-01-01T05:00:00Z
  DOI: 10.4018/IJIDE.292494
  Issue No: Vol. 13, No. 1 (2022)
“Digital Natives” Redemption Intention of M-Coupons
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  Authors: Huang; Wenyan, Gooi, Leong-Mow
  Pages: 1 - 18
  Abstract: Mobile coupon technology is no longer new technology for a consumer to adopt. This article aims to explore key factors affecting the intention to redeem m-coupons for customers who are familiar with mobile phone technology during the COVID-19 situation. A sample of 581 consumers was collected using an online questionnaire from Jan to April 2021 in Hangzhou, the first internet and smart city of China. Data were analyzed using partial least squares structural equation modeling (PLS-SEM) in Smart PLS 3.0 software. Results show m-coupon attitude and m-coupon proneness, are positively affected by past behavior while negatively affected by using distance, which has a positive relationship with m-coupon redemption intention. While perceived risk is no longer an influential factor. Marketers and merchants can provide more suitable strategies as small-scale, regional mobile coupons for precision marketing and coupons can be bundled with different brands for sale.
  Keywords: Global Information Technology; Computer Science & IT; Digital Divide & Developing Countries
  Citation: International Journal of Innovation in the Digital Economy (IJIDE), Volume: 13, Issue: 1 (2022) Pages: 1-18
  PubDate: 2022-01-01T05:00:00Z
  DOI: 10.4018/IJIDE.292493
  Issue No: Vol. 13, No. 1 (2022)
Development of Innovation and Digital Fluency in the HEI Curriculum as an
IR4.0 Enabler
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  Authors: Bashir; Muhammad Nauman, Iqbal, Sameera, Yusof, Kamaludin Mohamad
  Pages: 1 - 10
  Abstract: The Industrial Revolution 4.0(IR4.0) has changed the world in various fields including education. The technological advancements and digital environment offer the power to transform the teaching and learning process in higher educational institutes (HEIs). This involves the state-of-the-art infrastructure developments using the technology as open education resources and innovative curriculum to enhance the student learning experiences. This involves the development of student and staff digital literacy skills and the development of collaborative communication tools through the curriculum too. This paper, argues the necessary knowledge, skills, and efforts that are needed to develop such a new teaching and learning environment in HEIs as an extension to conventional tools and analyzes their impact. The empirical research of this work discusses the development of abilities, skills, and curricula using information communication technologies (ICTs) in HEIs. Sharing innovative practices and enabling the curriculum to train students and staff on digital skills can realize IR4.0.
  Keywords: Global Information Technology; Computer Science & IT; Digital Divide & Developing Countries
  Citation: International Journal of Innovation in the Digital Economy (IJIDE), Volume: 13, Issue: 1 (2022) Pages: 1-10
  PubDate: 2022-01-01T05:00:00Z
  DOI: 10.4018/IJIDE.292008
  Issue No: Vol. 13, No. 1 (2022)
ERP Software and Practicing Auditors
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  Authors: Thottoli, Mohammed Muneerali, Thomas K. V
  Pages: 1 - 13
  Abstract: The purpose of the study is to find out Information Technology challenges facing by practicing auditors using measurement variables used in the Unified Theory of Acceptance and Use of Technology (UTAUT) model. This research study has adopted the sequential mixed method research in which the exploratory qualitative study is conducted with the qualified practicing auditors across Kerala to identify various Enterprise Resource Planning (ERP) software using in their audit firms. The results of this exploratory study are then empirically tested with the 321 respondents from qualified practicing-auditor accountants in Kerala using Structural Equation Modelling-Partial Least Squares (SEM-PLS). The findings reveal that there is a significant and positive relationship between variables used in the UTAUT model with practicing auditors. Thus, the results suggest that all the four constructs from UTAUT (performance expectancy, effort expectancy, social influence, and facilitating conditions) seem to be predominantly significant factors influencing practicing auditors.
  Keywords: Global Information Technology; Computer Science & IT; Digital Divide & Developing Countries
  Citation: International Journal of Innovation in the Digital Economy (IJIDE), Volume: 13, Issue: 1 (2022) Pages: 1-13
  PubDate: 2022-01-01T05:00:00Z
  DOI: 10.4018/IJIDE.292009
  Issue No: Vol. 13, No. 1 (2022)
Perceived Usefulness and Ease of Use of Artificial Intelligence on
Marketing Innovation
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  Authors: Sadriwala; Maruf Fatima, Sadriwala, Kaneez Fatima
  Pages: 1 - 10
  Abstract: Marketers may have several objectives including the increase in market share, profitability, sustainability, green behavior and above all innovation. Many observers believe that for innovation, Artificial Intelligence (AI) and Machine Learning (ML) capabilities play a vital role in developing general-purpose technologies which impact the economy and society at large. The present study examines the influence of perceived usefulness and Ease of use of artificial intelligence on marketing innovation. The base model underlying this research is Technology acceptance Model (Davis, 1989). Partial Least Squares (PLS) has been used to establish the relationship among variables. A cross-sectional empirical evidence has been collected. The results indicate that there is a significant positive relationship between perceived usefulness of artificial intelligence and marketing innovation. Therefore, we recommend marketers and producers to give due attention to overall marketing innovation and artificial intelligence generated information for sustainability.
  Keywords: Global Information Technology; Computer Science & IT; Digital Divide & Developing Countries
  Citation: International Journal of Innovation in the Digital Economy (IJIDE), Volume: 13, Issue: 1 (2022) Pages: 1-10
  PubDate: 2022-01-01T05:00:00Z
  DOI: 10.4018/IJIDE.292010
  Issue No: Vol. 13, No. 1 (2022)
Designing an IoT Framework to Improve Student Assessment Performance in
the Oman Educational Portal
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  Authors: Alrashdi; Said Mohammed, Elshaiekh, Nour-Eldin Mohammed
  Pages: 1 - 12
  Abstract: The Internet of Things is one of the revaluation technologies trends over the world and many of academic situation, institutions, and schools. The idea of IOT maintains the connection of non-amount things linked together and provide technical support to do multi tasks in global system to communicate with others. In Oman, educational portal system, despite the use of various technologies, there is lacks in the use of the Internet of Things technology as one of the latest evaluation tools worldwide used. By analyzing the data for the same students during 4 educational years for the basic subjects that the student learns in the school, we found that there is a difference in the performance percentage, which decreases in varying proportions. In mathematics there is a decrease in the level of student performance. For example, students who obtained an A-grade, decreased from 15% during the 2016-2017 academic year to 9% during the 2019-2020 academic year.
  Keywords: Global Information Technology; Computer Science & IT; Digital Divide & Developing Countries
  Citation: International Journal of Innovation in the Digital Economy (IJIDE), Volume: 13, Issue: 1 (2022) Pages: 1-12
  PubDate: 2022-01-01T05:00:00Z
  DOI: 10.4018/IJIDE.292011
  Issue No: Vol. 13, No. 1 (2022)
Influence of Promotional Formats on Online Consumer Purchase Intention
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  Authors: Chen; Yi-Fen, Chen, Ching-Hsiu, Lai, Jing-Sian
  Pages: 1 - 21
  Abstract: The rising popularity of online shopping, scholars to investigate how different promotional formats motivates online purchasing intention, and decisions. This study adopts the extant literature to investigate the effects of consumer value perceptions, product type, and brand familiarity on online purchasing intention through two experimental designs. Experiment Ⅰ manipulates 2(promotional formats: bonus pack/price discount)×2(consumer value perceptions: utilitarian value/hedonic value). Experiment Ⅱ manipulates 2(promotional formats: bonus pack/price discount)×2(product type: search product/experience product). Experiment Ⅲ manipulates the influence of 2(promotional formats: bonus pack/price discount) × 2(brand familiarity: high/low) on the purchasing intention. This study found that utilitarian consumer prefers price discounts, while hedonic consumer prefers a bonus pack. Further, the search for products with price discounts increases the purchase intention. This study offers promotion strategies for firms to stimulate online consumer purchase intention.
  Keywords: Global Information Technology; Computer Science & IT; Digital Divide & Developing Countries
  Citation: International Journal of Innovation in the Digital Economy (IJIDE), Volume: 13, Issue: 1 (2022) Pages: 1-21
  PubDate: 2022-01-01T05:00:00Z
  DOI: 10.4018/IJIDE.292495
  Issue No: Vol. 13, No. 1 (2022)