JournalTOCs

INMR - Innovation & Management Review
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This is an Open Access Journal

Open Access journal
ISSN (Print) 1809-2039
Published by Universidade de São Paulo

[46 journals]

Wearable technologies in the fashion value ecosystem: a conceptual model
- Authors: Rosiane Serrano, Larissa Fortunati, Daniel Pacheco Lacerda
  Pages: 90 - 105
  Abstract: Purpose – The fashion sector is complex. It involves multiple actors with distinct and potentially conflicting interests, forming a value ecosystem. Thus, knowing the interested parties and belonging to the fashion sector may be a means to promote technological innovation, such as products with wearables. The purpose of this paper to identify the participants of the fashion ecosystem from the perspective of wearable technologies and develop a conceptual model. Design/methodology/approach – The present work aims to identify the participants (actors) and develop a conceptual model of the fashion ecosystem from the perspective of wearable technologies. The systematic literature review is the recommended method to qualitatively analyze documents and identify the interested parties (actors) in the fashion sector in order to design the proposed conceptual model. Findings – From the studies, the conceptual model of the fashion value ecosystem was designed, and the wearable product was considered its core business. The studies identified addressed ecosystems of fashion value in general but not specific to wearable products and their relations with other complementary industries. Research limitations/implications – The model was designed using secondary data only. Its validation is relevant through interviews with experts. Originality/value – In terms of relevance, when conducting a systematic literature review, there were no studies that included wearable technologies in the fashion ecosystems discussed and their relations with other industries. The topic of wearables is an emerging subject that needs further research aiming to insert this technology in productive sectors.
  PubDate: 2022-04-27
  DOI: 10.1108/INMR-02-2020-0020
  Issue No: Vol. 19, No. 2 (2022)
Cross-cutting best practices for new product development (NPD) in
turbulent environments: the effects of integration and co-creation
- Authors: Mateus Panizzon, Gabriel Vidor, Maria Emília Camargo
  Pages: 106 - 122
  Abstract: Purpose – Continuous understanding of the best practices associated with new product development is a constant research opportunity to advance knowledge in the field, as far as changes in the business environment and the increasing turbulence level in different market segments create and reposition the importance of practices over time. Design/methodology/approach – Based on a systematic review, the study aimed to analyze the 100 most relevant articles published in international journals on new product development (NDP), identifying new patterns on the best practices for new product development and the types of relationship involved in NPD. Findings – Among the several practices observed in the literature, the analysis point to a larger group of studies that converge on the identification of a positive and significant relationship in integration – simultaneously – between supplier, company, customers and strategic alliances and the performance of NPD. Research limitations/implications – These results support integration as a cross-cutting and structural best practice for NPD, as long as it is constituted as a capacity, mainly applied in highly turbulent environments. This approach supported the proposition of a new framework. Practical implications – Organizations will be able to implement the proposed framework to NPD strategy in order to prioritize resources in best practices, aiming to increase the performance of new product development. Social implications – The adoption of integration and co-creation practices for the development of new products expands the possibilities of economic and social development, based on the involvement of the actors in this network. Originality/value – This model had not yet been proposed in the literature, filling a gap in the agenda for future studies.
  PubDate: 2022-04-27
  DOI: 10.1108/INMR-04-2020-0053
  Issue No: Vol. 19, No. 2 (2022)
The process of opening innovation networks: open innovation at Embrapa
Florestas
- Authors: Filipe Carvalho Vieira, Leandro R.C. Bonfim, Aline Cristina da Cruz
  Pages: 123 - 139
  Abstract: Purpose – The purpose of this paper is to map the process of opening an innovation network in the context of the Brazilian agroforestry sector. Design/methodology/approach – Qualitative case study of the open innovation network Embrapa Florestas (17 semi-structured interviews, observation and documentary data). Social network analysis (SNA) of the open innovation network from primary data is available at Embrapa Florestas’ system. Findings – Three primary triggers to the opening process of Embrapa Florestas’ innovation network were identified. The process starts with an innovation network with closed network characteristics. The process of opening the innovation network is motivated by a restructuring in its source of fundraising (trigger 1), by the change in strategic orientation toward the internationalization of its network activities (trigger 2) and by opening the black box of its innovation with greater proximity to the productive sector and partner universities (trigger 3). Comparing the pre-opening and post-opening networks (open innovation network), sociometric data allows us to verify that the opening of the innovation network presents better density, clustering and centrality indexes for the network as a whole and for the Embrapa Florestas specifically. Originality/value – This is one of the first studies that aims to investigate the transition from a closed innovation network to an open innovation network by a public research institute. It may also be considered innovative because it presents practical and managerial relevance – in addition to contributions to public policy makers – which allows for improvements in the development of innovation and technology in the country’s strategic sectors.
  PubDate: 2022-04-27
  DOI: 10.1108/INMR-05-2020-0057
  Issue No: Vol. 19, No. 2 (2022)
Social business and social innovation: the Brazilian experience
- Authors: Graziella Maria Comini, Rosa Maria Fischer, Edison Quirino D’Amario
  Pages: 140 - 155
  Abstract: Purpose – The aim of this article is to contribute to the field of social businesses, particularly considering the dimension of social innovation. Design/methodology/approach – The authors adopted a qualitative approach, whose purpose is to gather in-depth insights into a problem to understand its contextual elements and interrelations. The authors used an exploratory descriptive design and a multiple case study, which allows the identification of similarities and differences in the research subjects. They developed a scale that enables the classification of the operation logic of the social businesses analyzed. Findings – It became evident that social businesses present a few differences in their modus operandi: those based on a social logic are more concerned with the generation of socio-environmental value, however with small-scale innovation; in contrast, social business guided by a market logic do not intend to generate socioenvironmental value in different dimensions and are more concerned with the wider range of their innovations. Research limitations/implications – This research analyzed social businesses from a founder and manager perspective and did not comprise all stakeholders. The purpose of this study was not to measure the effective impact generated by innovation, but to understand its potential to generate socioenvironmental value. Practical implications – The generation of socio-environmental value and the strategies to expand practices of social innovation are associated with the operation logic of social business. Originality/value – The created scale allowed the classification of social businesses in terms of operation logic (greater emphasis on market or social aspects) and proposes a few dimensions to evaluate a socioenvironmental innovation.
  PubDate: 2022-04-27
  DOI: 10.1108/INMR-06-2020-0081
  Issue No: Vol. 19, No. 2 (2022)
Junior enterprise and entrepreneurial behavior in Brazil
- Authors: Gustavo Hermínio Salati Marcondes de Moraes, Edson Sadao Iizuka, Anne Kathleen Lopes da Rocha, Amanda Mecchi Diaféria
  Pages: 156 - 172
  Abstract: Purpose – The purpose of this paper is to analyze what is the influence of the junior enterprise environment on the entrepreneurial profile and intention of university students and what is the difference in the entrepreneurial behavior between students who participated and students who did not participate in junior enterprises. Design/methodology/approach – A quantitative approach based on multivariate data analysis using confirmatory factor analysis and structural equation modeling was applied to a sample of 549 respondents. Findings – Participation in junior enterprises influences the development of the students’ entrepreneurial profile more than their entrepreneurial intention. This study presents which behavioral characteristics are mostly developed with participation in a junior enterprise. Research limitations/implications – The questionnaire with perception conditions and self-assessment indicators; data collection by a single cross-sectional research design; the scope of the research, which did not use a probabilistic sampling. Practical implications – Practical implications are to assist higher education institutions in having a more accurate understanding of the role of junior enterprises in stimulating university entrepreneurship. To implement an effective entrepreneurial education, stimulating junior companies can be a fundamental action for the HEIs, and this is valid for courses in all areas. Entrepreneurial education in a practical context, as in the case of a junior company, can increase entrepreneurial intention. Originality/value – This research fills a research gap on the uncertainty of the effectiveness of entrepreneurial education in developing the entrepreneurial behavior and entrepreneurial intention of students, at least when considering the junior company as part of entrepreneurial education in the university context, presenting a robust quantitative methodology and a large sample in a developing country.
  PubDate: 2022-04-27
  DOI: 10.1108/INMR-09-2020-0119
  Issue No: Vol. 19, No. 2 (2022)