Authors:Talles Brugni Abstract: Dear readers, We are proud to announce our newest Associate Editor, that will certainly add even more value to the current team. Prof. Dra. Liliane Furtado holds a PhD from Getúlio Vargas Foundation (FGV/EBAPE) and she is Associate professor at Federal University of Rio de Janeiro, RJ, Brazil. Liliane, welcome to BBR. We are glad to have you as part of our editorial team. We also present to our readers the volume 19, nº 3 of 2022 of the Brazilian Business Review. An issue with several topics that discuss Innovation and technology transfer, supply chain integration, consumer trust and brands, industry competition, and validation of Organizational Structure Scale. We hope you enjoy it! The first paper of the issue presents an evaluation, based on the Resource Orchestration Theory, on the dimensions that compose the supply chain integration - SCI and their impact on the performance of companies’ operational processes. In this regard, Oliveira and Gonzalez applied a questionnaire in Brazilian companies of different sectors and found, after applying structural equation modeling, that SCI is a multidimensional construct composed by the constructs synchronized planning, strategic partnership, operational coordination, and information integration, that have a complementary and interdependent relation in addition to having a significant and considerable impact on the operational performance of companies. Our second paper evaluates the impacts and the results of the innovation and technology transfer process (ITT) in Brazilian manufacturers in the electric energy sector. To achieve this goal, Lima, Lins and Andrade analyzed, through t-tests, data from a questionnaire with specialists of Brazilian industries involved in the projects. Their findings indicated that the Brazilian industries have not a model to assess the projects and their respective impacts caused by it, and then the proposed methodology can overcome this gap and it can be used effectively in a practical manner. Next, Silva, Pereira, Fonseca and Iquiapaza analyze the impact of market competition on the performance persistence of equity mutual funds in Brazil. The authors used a sample of free portfolio equity investment funds from 2010 to 2019 and their main results point to the existence of performance persistence for Brazilian free portfolio equity funds, in addition to a positive and statistically significant relationship between the level of competition and the performance of funds, indicating that funds with greater performance persistence tend to maintain this persistence even in the face of greater industry competition. Our fourth paper is on the effects of brand and online reviews on consumer trust and purchase intentions in developing countries. In this material, Maia, Lunardi, Dolci and Añaña discuss the case of the Brazilian online travel agencies by conducting a 2 x 2 factorial design experimente. They compare well-known and lesser-known brands with the presence (or not) of online reviews. The authors indicate that brand equity is the primary driver of trust, although online reviews are very important to consumers of lesser-known brands. The findings also signal qualified antecedents of trust that drive consumer’s purchase intention, providing useful information for start-ups, small businesses, and larger and well-known companies to set up their e-commerce strategies. The next paper aims to validate a scale of organizational structure components (SOSC). To this do so, Trigueiro-Fernandes, Cavalcanti, Bila and Añez conducted a survey in 26 public and private organizational units and ran Confirmatory Factor Analysis to assess the SOSC model properties and whether they fit the theory, from the latent components identified in the exploratory study by Trigueiro-Fernandes (2014). Their results show that the scale has acceptable goodness of fit, allowing us to infer that the structure is the means by which the interactions between people and processes are organized and as coordination mechanisms for achieving the organizational mission are identified. Closing the issue, Sousa, Borchardt, Alves and Nogueira present an approach on the theory of innovation in services and aims to propose, via case study with two hospitals in the northeastern region of Brazil, a set of guidelines to support management during the implementation of innovations in hospital organizations. The collected data were treated with content analysis techniques with the aid of the Atlas.ti software. In this regard, authors built a set of guidelines signalling that, to implement innovations, the hospital must arouse to the need to innovate, learn to innovate, reconfigure the environment, implement innovations and monitor results. The paper adds academic contributions by exploring the theory of innovation and associating it with the service sector. It presents managerial contributions by proposing a set of guidelines for the implementation of innovations in hospital organizations. I hope you enjoy our selection of papers. Good reading to all! Talles Vianna Brugni – Editor-in-Chief – https://orcid.org/0000-0002-9025-9440 PubDate: Sun, 01 May 2022 00:00:00 +000
Authors:Rinaldo Oliveira; Inayara Gonzalez Abstract: The research evaluated the dimensions that compose the supply chain integration - SCI and their impact on the performance of companies’ operational processes. SCI was evaluated based on the Resource Orchestration Theory, and the performance was measured in the level of business processes of the Supply Chain Operation Reference (SCOR) model. A quantitative approach was used, and a questionnaire was applied in Brazilian companies of different sectors. The data were analyzed using structural equation modeling, and the results confirmed the premise that SCI is a multidimensional construct composed by the constructs synchronized planning, strategic partnership, operational coordination and information integration, that have a complementary and interdependent relation. Moreover, SCI has a significant and considerable impact on the operational performance, supporting the assumption that this effect should be examined in the level of business processes, where first-order results are frequently observed. PubDate: Sun, 01 May 2022 00:00:00 +000
Authors:Rodrigo Lima; Romulo Lins, Alexandre Andrade Abstract: This study aims to identify and evaluate the impacts and the results of the innovation and technology transfer process (ITT) in Brazilian manufacturers in the electric energy sector. For this purpose, first, the actions to assess ITT were described, in sequence, the factors involved in it were identified and the critical points were diagnosed. From the previous factors properly determined, then a quantitative research methodology for assessing ITT impacts, which uses data from a questionnaire with specialists of Brazilian industries involved in the projects, was applied. Afterward, a sequence of T-tests is carried out to validate the hypotheses established, by using the survey’s results. The results indicated that the Brazilian industries have not a model to assess the projects and their respective impacts caused by it, and then the proposed methodology can overcome this gap and it can be used effectively in a practical manner. PubDate: Sun, 01 May 2022 00:00:00 +000
Authors:Sabrina Silva; Leticia Pereira, Simone Fonseca, Robert Iquiapaza Abstract: The Brazilian mutual fund industry, despite having a high increase in net worth, is concentrated around a few large administrators. Therefore, it is worth questioning the extent to which this level of concentration can affect the performance delivered to the shareholders, as greater concentration implies less competition. In this way, this research aimed to analyze the impact of market competition on the performance persistence of equity mutual funds in Brazil. Using a sample of free portfolio equity investment funds from 2010 to 2019, the main results point to the existence of performance persistence for Brazilian free portfolio equity funds. Furthermore, they pointed out a positive and statistically significant relationship between the level of competition and the performance of funds, as well as in the interaction between competition and performance persistence. Consequently, indicating that, funds with greater performance persistence tend to maintain this persistence even in the face of greater industry competition. PubDate: Sun, 01 May 2022 00:00:00 +000
Authors:Cláudia Maia; Guilherme Lunardi, Décio Dolci, Edar Añaña Abstract: Intensive use of social media has helped online travel agencies (OTAs) to identify what things consumers find more relevant when planning their vacations online. Several online companies have emerged and started competing with well-established players in this market. However, unlike in developed countries, where online tourism seems to have already reached maturity, in emerging countries - such as Brazil - the e-market is still tiny, but with great potential. In this study, we analyze the effects of brand and online reviews on consumer trust and purchase intention for OTAs in Brazil. We conducted a 2 x 2 factorial design experiment comparing well-known and lesser-known brands with the presence (or not) of online reviews. Our results indicate that brand equity is the primary driver of trust, although online reviews are very important to consumers of lesser-known brands. We also confirmed qualified antecedents of trust that drive consumer’s purchase intention. The study provides useful information for start-ups, small businesses, and larger and well-known companies to set up their e-commerce strategies. PubDate: Sun, 01 May 2022 00:00:00 +000
Authors:Leandro Trigueiro-Fernandes; Joyce Cavalcanti, Marcelo Bila, Miguel Moreno Añez Abstract: This study aims to proposed and validate a scale of organizational structure components (SOSC) from the latent components identified in the exploratory study by Trigueiro-Fernandes (2014), inspired by the design parameters of Mintzberg (2012). The survey was conducted in 26 public and private organizational units. Confirmatory Factor Analysis was employed to assess the SOSC model properties and whether they fit the theory. The results show that the scale has acceptable goodness of fit, verifiable through adjustment indexes such as χ²/df, RMSEA, CFI, TLI, and SRMR, as well as composite reliability, convergent and discriminant validity tests. The identified organizational structure components were formalization, communication, decentralization, training and internalization, departmentalization, and hierarchy. The results allow us to infer that the structure is the means by which the interactions between people and processes are organized and as coordination mechanisms for achieving the organizational mission are identified. PubDate: Sun, 01 May 2022 00:00:00 +000
Authors:Josiano Sousa; Miriam Borchardth, Murilo Alves, Edithe Nogueira Abstract: This article presents an approach on the theory of innovation in services and aims to propose a set of guidelines to support management during the implementation of innovations in hospital organizations. A case study was carried out with two hospitals in the northeastern region of Brazil to seek an answer to the following research question: What guidelines can be proposed to support management during the process of implementing innovations in hospital organizations' The collected data were treated with content analysis techniques with the aid of the Atlas.ti software. As a result, it was possible to structure a set of guidelines composed of five stages, capable of supporting the management team during the process of implementing innovations in hospital organizations. The proposed guidelines indicate that to implement innovations, the hospital must arouse to the need to innovate, learn to innovate, reconfigure the environment, implement innovations and monitor results. The article adds academic contributions by exploring the theory of innovation and associating it with the service sector. It presents managerial contributions by proposing a set of guidelines for the implementation of innovations in hospital organizations. Finally, the article presents its limitations and recommendations for future research. PubDate: Sun, 01 May 2022 00:00:00 +000
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