Subjects -> BUSINESS AND ECONOMICS (Total: 3570 journals)
    - ACCOUNTING (132 journals)
    - BANKING AND FINANCE (306 journals)
    - BUSINESS AND ECONOMICS (1248 journals)
    - CONSUMER EDUCATION AND PROTECTION (20 journals)
    - COOPERATIVES (4 journals)
    - ECONOMIC SCIENCES: GENERAL (212 journals)
    - ECONOMIC SYSTEMS, THEORIES AND HISTORY (235 journals)
    - FASHION AND CONSUMER TRENDS (20 journals)
    - HUMAN RESOURCES (103 journals)
    - INSURANCE (26 journals)
    - INTERNATIONAL COMMERCE (145 journals)
    - INTERNATIONAL DEVELOPMENT AND AID (103 journals)
    - INVESTMENTS (22 journals)
    - LABOR AND INDUSTRIAL RELATIONS (61 journals)
    - MACROECONOMICS (17 journals)
    - MANAGEMENT (595 journals)
    - MARKETING AND PURCHASING (116 journals)
    - MICROECONOMICS (23 journals)
    - PRODUCTION OF GOODS AND SERVICES (143 journals)
    - PUBLIC FINANCE, TAXATION (37 journals)
    - TRADE AND INDUSTRIAL DIRECTORIES (2 journals)

BUSINESS AND ECONOMICS (1248 journals)            First | 1 2 3 4 5 6 7 | Last

Showing 401 - 600 of 1566 Journals sorted alphabetically
Hak İş Uluslararası Emek ve Toplum Dergisi     Open Access  
Handbook of Environmental Economics     Full-text available via subscription   (Followers: 2)
Harput Araştırmaları Dergisi     Open Access  
Harvard Business Review     Full-text available via subscription   (Followers: 827)
Harvard Deusto Business Research     Open Access   (Followers: 6)
Hatyai Academic Journal     Open Access  
Health Economics, Policy and Law     Hybrid Journal   (Followers: 26)
High Frequency     Hybrid Journal  
Historical Materialism     Hybrid Journal   (Followers: 14)
History of Retailing and Consumption     Hybrid Journal   (Followers: 1)
HMD Praxis der Wirtschaftsinformatik     Hybrid Journal  
HOLISTICA ? Journal of Business and Public Administration     Open Access  
Homo Oeconomicus     Hybrid Journal   (Followers: 1)
Horizontes Empresariales     Open Access  
Human Resource Development Review     Hybrid Journal   (Followers: 27)
Humanistic Management Journal     Hybrid Journal  
Humanities and Social Sciences Communications     Open Access   (Followers: 4)
IBT Journal of Business Studies     Open Access  
iBusiness     Open Access   (Followers: 2)
ICSES Transactions on Image Processing and Pattern Recognition     Full-text available via subscription  
IdeAs. Idées d'Amérique     Open Access  
Identity     Hybrid Journal   (Followers: 9)
Ids Research Reports     Hybrid Journal  
Ids Working Papers     Hybrid Journal  
IEEE Industrial Electronics Magazine     Full-text available via subscription   (Followers: 123)
IIM Kozhikode Society & Management Review     Hybrid Journal   (Followers: 1)
IISE Transactions on Healthcare Systems Engineering     Hybrid Journal   (Followers: 2)
IJIBE (International Journal of Islamic Business Ethics)     Open Access  
IMA Journal of Management Mathematics     Hybrid Journal   (Followers: 1)
Indian Journal of Human Development     Hybrid Journal  
Indikator : Jurnal Ilmiah Manajemen & Bisnis     Open Access  
Indonesian Journal of Sustainability Accounting and Management     Open Access  
Industrial and Commercial Training     Hybrid Journal   (Followers: 2)
Industrial and Corporate Change     Hybrid Journal   (Followers: 12)
Industrial Law Journal     Hybrid Journal   (Followers: 29)
Industrial Relations Journal     Hybrid Journal   (Followers: 25)
Industry and Higher Education     Full-text available via subscription   (Followers: 10)
Industry and Innovation     Hybrid Journal   (Followers: 10)
Information and Organization     Hybrid Journal   (Followers: 31)
Information Economics and Policy     Hybrid Journal   (Followers: 5)
Information Systems Management     Hybrid Journal   (Followers: 10)
Information Systems Management and Innovation     Open Access   (Followers: 2)
Information Technology for Development     Hybrid Journal   (Followers: 10)
Informs Journal on Applied Analytics:     Full-text available via subscription   (Followers: 15)
INMR - Innovation & Management Review     Open Access  
INNOTEC Gestión     Open Access   (Followers: 1)
Innovar     Open Access  
Innovation Policy and the Economy     Full-text available via subscription   (Followers: 7)
Inquietud Empresarial     Open Access  
Insights into Regional Development     Open Access   (Followers: 2)
Integrated Journal of Business and Economics     Open Access  
Intereconomics     Hybrid Journal   (Followers: 1)
Interfases     Open Access  
International Advances in Economic Research     Hybrid Journal   (Followers: 6)
International Area Studies Review     Hybrid Journal   (Followers: 3)
International Business & Economics Research Journal     Open Access   (Followers: 8)
International Business Research     Open Access   (Followers: 6)
International Entrepreneurship Review     Full-text available via subscription  
International Finance     Hybrid Journal   (Followers: 26)
International Humanities and Applied Science Journal     Open Access  
International Journal for Academic Development     Hybrid Journal   (Followers: 13)
International Journal of Academic Research in Business, Arts & Science     Open Access  
International Journal of Accounting & Finance Review     Open Access  
International Journal of Accounting and Finance     Hybrid Journal   (Followers: 16)
International Journal of Advanced Statistics and IT&C for Economics and Life Sciences     Open Access  
International Journal of Advertising     Full-text available via subscription   (Followers: 22)
International Journal of Applied Business     Open Access   (Followers: 1)
International Journal of Applied Business and Information Systems     Open Access  
International Journal of Applied Decision Sciences     Hybrid Journal   (Followers: 1)
International Journal of Auditing     Hybrid Journal   (Followers: 4)
International Journal of Bank Marketing     Hybrid Journal   (Followers: 4)
International Journal of Banking, Accounting and Finance     Hybrid Journal   (Followers: 14)
International Journal of Behavioral Development     Hybrid Journal   (Followers: 5)
International Journal of Behavioural Accounting and Finance     Hybrid Journal   (Followers: 9)
International Journal of Business Administration     Open Access   (Followers: 6)
International Journal of Business and Data Analytics     Hybrid Journal   (Followers: 2)
International Journal of Business and Globalisation     Hybrid Journal   (Followers: 3)
International Journal of Business and Management     Open Access   (Followers: 13)
International Journal of Business and Social Research     Open Access   (Followers: 4)
International Journal of Business Communication     Hybrid Journal   (Followers: 10)
International Journal of Business Competition and Growth     Hybrid Journal   (Followers: 3)
International Journal of Business Environment     Hybrid Journal   (Followers: 3)
International Journal of Business Excellence     Hybrid Journal   (Followers: 4)
International Journal of Business Information Systems     Hybrid Journal   (Followers: 14)
International Journal of Business Innovation and Research     Hybrid Journal   (Followers: 11)
International Journal of Business Performance and Supply Chain Modelling     Hybrid Journal   (Followers: 8)
International Journal of Business Reflections     Open Access   (Followers: 2)
International Journal of Business Science and Applied Management     Open Access   (Followers: 1)
International Journal of Business, Humanities, Education and Social Sciences     Open Access   (Followers: 1)
International Journal of Community Development and Management Studies (IJCDMS)     Open Access  
International Journal of Competitiveness     Hybrid Journal   (Followers: 1)
International Journal of Computational Economics and Econometrics     Hybrid Journal   (Followers: 6)
International Journal of Corporate Social Responsibility     Open Access   (Followers: 1)
International Journal of Corporate Strategy and Social Responsibility     Hybrid Journal   (Followers: 4)
International Journal of Critical Infrastructures     Hybrid Journal   (Followers: 2)
International Journal of Cross Cultural Management     Hybrid Journal   (Followers: 7)
International Journal of Culture Tourism and Hospitality Research     Hybrid Journal   (Followers: 19)
International Journal of Data Analysis Techniques and Strategies     Hybrid Journal   (Followers: 17)
International Journal of Decision Support System Technology     Full-text available via subscription   (Followers: 1)
International Journal of Diplomacy and Economy     Hybrid Journal   (Followers: 7)
International Journal of E-Entrepreneurship and Innovation     Full-text available via subscription   (Followers: 6)
International Journal of East Asian Studies     Open Access   (Followers: 2)
International Journal of Econometrics and Financial Management     Open Access   (Followers: 4)
International Journal of Economic Policy in Emerging Economies     Hybrid Journal   (Followers: 4)
International Journal of Economic Practices and Theories     Open Access   (Followers: 5)
International Journal of Economics and Business Research     Hybrid Journal   (Followers: 4)
International Journal of Economics, Management and Accounting     Open Access   (Followers: 1)
International Journal of Electronic Business     Hybrid Journal   (Followers: 2)
International Journal of Electronic Commerce     Full-text available via subscription   (Followers: 10)
International Journal of Electronic Democracy     Hybrid Journal   (Followers: 1)
International Journal of Electronic Finance     Hybrid Journal   (Followers: 5)
International Journal of Emerging Markets     Hybrid Journal   (Followers: 3)
International Journal of Employment Studies     Full-text available via subscription   (Followers: 8)
International Journal of Enterprise Information Systems     Full-text available via subscription  
International Journal of Entrepreneurial Behaviour & Research     Hybrid Journal   (Followers: 7)
International Journal of Entrepreneurial Knowledge     Open Access   (Followers: 2)
International Journal of Entrepreneurship and Innovation     Full-text available via subscription   (Followers: 13)
International Journal of Environment and Sustainable Development     Hybrid Journal   (Followers: 17)
International Journal of Environment, Workplace and Employment     Hybrid Journal   (Followers: 7)
International Journal of Exergy     Hybrid Journal   (Followers: 2)
International Journal of Finance & Economics     Hybrid Journal   (Followers: 33)
International Journal of Financial Studies     Open Access   (Followers: 4)
International Journal of Forecasting     Hybrid Journal   (Followers: 35)
International Journal of Foresight and Innovation Policy     Hybrid Journal   (Followers: 6)
International Journal of Gender and Entrepreneurship     Hybrid Journal   (Followers: 5)
International Journal of Global Business and Competitiveness     Hybrid Journal  
International Journal of Globalisation and Small Business     Hybrid Journal   (Followers: 13)
International Journal of Green Economics     Hybrid Journal   (Followers: 6)
International Journal of Happiness and Development     Hybrid Journal   (Followers: 6)
International Journal of Industrial Organization     Hybrid Journal   (Followers: 29)
International Journal of Information and Decision Sciences     Hybrid Journal   (Followers: 10)
International Journal of Information Quality     Hybrid Journal   (Followers: 3)
International Journal of Information Systems for Crisis Response and Management     Full-text available via subscription   (Followers: 3)
International Journal of Information Technologies and Systems Approach     Full-text available via subscription  
International Journal of Innovation     Open Access   (Followers: 4)
International Journal of Innovation and Regional Development     Hybrid Journal   (Followers: 8)
International Journal of Innovation and Sustainable Development     Hybrid Journal   (Followers: 8)
International Journal of Innovation in the Digital Economy     Full-text available via subscription   (Followers: 5)
International Journal of Innovation Science     Hybrid Journal   (Followers: 9)
International Journal of Innovation Studies     Open Access   (Followers: 1)
International Journal of Innovative Technologies in Economy     Open Access  
International Journal of Intelligent Enterprise     Hybrid Journal   (Followers: 1)
International Journal of Intelligent Information and Database Systems     Hybrid Journal   (Followers: 3)
International Journal of Intercultural Relations     Hybrid Journal   (Followers: 16)
International Journal of Islamic Business and Economics     Open Access   (Followers: 1)
International Journal of Islamic Economics and Finance Studies     Open Access   (Followers: 3)
International Journal of IT/Business Alignment and Governance     Full-text available via subscription  
International Journal of Logistics Research and Applications : A Leading Journal of Supply Chain Management     Hybrid Journal   (Followers: 16)
International Journal of Management and Economics     Open Access   (Followers: 2)
International Journal of Management and Social Sciences     Full-text available via subscription   (Followers: 5)
International Journal of Management Economics and Business     Open Access   (Followers: 1)
International Journal of Management Education     Hybrid Journal   (Followers: 11)
International Journal of Management Innovation Systems     Open Access  
International Journal of Management, Economics and Social Sciences     Open Access   (Followers: 7)
International Journal of Managerial Finance     Hybrid Journal   (Followers: 4)
International Journal of Manpower     Hybrid Journal   (Followers: 3)
International Journal of Markets and Business Systems     Hybrid Journal  
International Journal of Mass Customisation     Hybrid Journal  
International Journal of Monetary Economics and Finance     Hybrid Journal   (Followers: 9)
International Journal of Multicriteria Decision Making     Hybrid Journal   (Followers: 8)
International Journal of Multinational Corporation Strategy     Hybrid Journal  
International Journal of Operational Research     Hybrid Journal   (Followers: 3)
International Journal of Organisational Behaviour     Full-text available via subscription   (Followers: 3)
International Journal of Organisational Design and Engineering     Hybrid Journal   (Followers: 3)
International Journal of Organizational Analysis     Hybrid Journal   (Followers: 4)
International Journal of Organizational and Collective Intelligence     Hybrid Journal   (Followers: 1)
International Journal of Pluralism and Economics Education     Hybrid Journal  
International Journal of Process Systems Engineering     Hybrid Journal   (Followers: 1)
International Journal of Qualitative Research in Services     Hybrid Journal   (Followers: 3)
International Journal of Research in Business and Social Science     Open Access   (Followers: 3)
International Journal of Research, Innovation and Commercialisation     Hybrid Journal  
International Journal of Selection and Assessment     Hybrid Journal   (Followers: 9)
International Journal of Servant-Leadership     Full-text available via subscription   (Followers: 2)
International Journal of Six Sigma and Competitive Advantage     Hybrid Journal   (Followers: 4)
International Journal of Social and Organizational Dynamics in IT     Full-text available via subscription   (Followers: 1)
International Journal of Social Economics     Hybrid Journal   (Followers: 7)
International Journal of Statistics & Economics     Full-text available via subscription   (Followers: 6)
International Journal of Strategic Business Alliances     Hybrid Journal   (Followers: 1)
International Journal of Strategic Decision Sciences     Full-text available via subscription   (Followers: 2)
International Journal of Strategic Information Technology and Applications     Full-text available via subscription   (Followers: 1)
International Journal of Strategic Property Management     Open Access   (Followers: 3)
International Journal of Stress Management     Full-text available via subscription   (Followers: 6)
International Journal of Supply Chain and Operations Resilience     Hybrid Journal   (Followers: 3)
International Journal of Sustainable Economy     Hybrid Journal   (Followers: 1)
International Journal of Synergy and Research     Open Access  
International Journal of System Dynamics Applications     Full-text available via subscription  
International Journal of Systems Science : Operations & Logistics     Hybrid Journal  
International Journal of Technoentrepreneurship     Hybrid Journal   (Followers: 1)
International Journal of Technology and Globalisation     Hybrid Journal   (Followers: 3)
International Journal of Technology Diffusion     Full-text available via subscription   (Followers: 1)
International Journal of the Economics of Business     Hybrid Journal   (Followers: 1)
International Journal of Training and Development     Hybrid Journal   (Followers: 11)
International Journal of Transitions and Innovation Systems     Hybrid Journal   (Followers: 1)
International Journal of Work Organisation and Emotion     Hybrid Journal   (Followers: 5)
International Letters of Social and Humanistic Sciences     Open Access  
International Research Journal of Management Science     Open Access   (Followers: 1)
International Review of Economics & Finance     Hybrid Journal   (Followers: 28)
International Review of Finance     Hybrid Journal   (Followers: 9)
International Scientific and Vocational Studies Journal     Open Access  
InternexT - Revista Eletrônica de Negócios Internacionais da ESPM     Open Access  

  First | 1 2 3 4 5 6 7 | Last

Similar Journals
Journal Cover
International Journal of Advertising
Journal Prestige (SJR): 1.282
Citation Impact (citeScore): 2
Number of Followers: 22  
 
  Full-text available via subscription Subscription journal
ISSN (Print) 0265-0487 - ISSN (Online) 1759-3948
Published by WARC Homepage  [1 journal]
  • Explaining purchase intent via expressed reasons to follow an influencer,
           perceived homophily, and perceived authenticity

    • Free pre-print version: Loading...

      Authors: Heather Shoenberger, Eunjin (Anna) Kim
      Pages: 1 - 16
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-05-17T06:06:19Z
      DOI: 10.1080/02650487.2022.2075636
       
  • Visual attention paid to negative comments in cause-related posts: visual
           style and emotionality matter

    • Free pre-print version: Loading...

      Authors: Alberto Badenes-Rocha, Enrique Bigne, Carla Ruiz-Mafé
      Pages: 1 - 23
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-05-16T10:48:56Z
      DOI: 10.1080/02650487.2022.2071394
       
  • Topical Advertising in enduring events: the role of timing and creativity
           in engagement with social media brand messages during COVID-19

    • Free pre-print version: Loading...

      Authors: Komala Mazerant, Lotte M. Willemsen, Peter Neijens, Erik van Schooten, Guda van Noort
      Pages: 1 - 22
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-05-16T07:36:25Z
      DOI: 10.1080/02650487.2022.2074119
       
  • Effects of physical appearance of ad endorsers featured in gay-targeted
           ads, explained by endorser match-up and identification

    • Free pre-print version: Loading...

      Authors: Javier Flores-Zamora
      Pages: 1 - 22
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-05-11T11:32:07Z
      DOI: 10.1080/02650487.2022.2073134
       
  • Editorial: Advertising and small businesses: the need for more research

    • Free pre-print version: Loading...

      Authors: Charles R. Taylor
      Pages: 1 - 2
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-04-27T12:00:14Z
      DOI: 10.1080/02650487.2022.2067662
       
  • Effects of nostalgic messages on ad persuasiveness: a meta-analysis

    • Free pre-print version: Loading...

      Authors: Ying Cheng, Xiaodi Yan
      Pages: 1 - 25
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-04-22T03:19:47Z
      DOI: 10.1080/02650487.2022.2064593
       
  • I’ve heard that brand before: the role of music recognition on
           consumer choice

         This is an Open Access Article Open Access Article

    • Free pre-print version: Loading...

      Authors: Manuel Anglada-Tort, Kerry Schofield, Tabitha Trahan, Daniel Müllensiefen
      Pages: 1 - 20
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-04-21T03:08:05Z
      DOI: 10.1080/02650487.2022.2060568
       
  • Exploring how older women want to be portrayed in advertisements

    • Free pre-print version: Loading...

      Authors: Barbara J. Phillips
      Pages: 1 - 28
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-04-19T04:35:05Z
      DOI: 10.1080/02650487.2022.2061758
       
  • Green consumer segmentation: consumer motivations for purchasing
           pro-environmental products

    • Free pre-print version: Loading...

      Authors: Jinhee Lee, Eric Haley
      Pages: 1 - 25
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-04-15T06:27:51Z
      DOI: 10.1080/02650487.2022.2038431
       
  • Research on advertising in the metaverse: a call to action

    • Free pre-print version: Loading...

      Authors: Charles R. Taylor
      Pages: 1 - 2
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-04-12T04:37:57Z
      DOI: 10.1080/02650487.2022.2058786
       
  • Are many too much' Examining the effects of multiple influencer
           endorsements from a persuasion knowledge model perspective

    • Free pre-print version: Loading...

      Authors: Nils S. Borchers, Jens Hagelstein, Johannes Beckert
      Pages: 1 - 23
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-04-08T02:23:04Z
      DOI: 10.1080/02650487.2022.2054163
       
  • Patient influencers’ promotion of prescription drugs on Instagram:
           Effects of illness disclosure on persuasion knowledge through narrative
           transportation

    • Free pre-print version: Loading...

      Authors: Hyosun Kim
      Pages: 1 - 26
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-04-05T01:36:31Z
      DOI: 10.1080/02650487.2022.2054614
       
  • Finding gold at the end of the rainbowflag' Claim vagueness and
           presence of emotional imagery as factors to perceive rainbowwashing

    • Free pre-print version: Loading...

      Authors: Tim Wulf, Brigitte Naderer, Zoe Olbermann, Julian Hohner
      Pages: 1 - 21
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-04-05T01:23:03Z
      DOI: 10.1080/02650487.2022.2053393
       
  • The power of creative advertising: creative ads impair recall and
           attitudes toward other ads

    • Free pre-print version: Loading...

      Authors: Hyun Seung Jin, Gayle Kerr, Jaebeom Suh, Hyoje Jay Kim, Ben Sheehan
      Pages: 1 - 20
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-03-24T04:26:25Z
      DOI: 10.1080/02650487.2022.2045817
       
  • The effects of sponsorship disclosures, advertising knowledge, and message
           involvement in sponsored influencer posts

    • Free pre-print version: Loading...

      Authors: Guolan Yang
      Pages: 1 - 19
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-03-04T03:07:10Z
      DOI: 10.1080/02650487.2022.2029260
       
  • An integrated model of congruence and credibility in celebrity endorsement

    • Free pre-print version: Loading...

      Authors: Jung-Sook Lee, Hua Chang, Lingling Zhang
      Pages: 1 - 24
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-02-08T03:50:21Z
      DOI: 10.1080/02650487.2021.2020563
       
  • Computerized emotional content analysis: empirical findings based on
           charity social media advertisements

    • Free pre-print version: Loading...

      Authors: Junbum Kwon, Hanyi Lin, Lichen Deng, Tanya Dellicompagni, Moon Young Kang
      Pages: 1 - 24
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-02-07T07:15:47Z
      DOI: 10.1080/02650487.2021.2012070
       
  • Understanding the role of construal level in time-restriction

    • Free pre-print version: Loading...

      Authors: Hyuksoo Kim, Yunjae Cheong, Kihan Kim
      Pages: 1 - 26
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-02-06T09:27:01Z
      DOI: 10.1080/02650487.2021.2022290
       
  • Sexual ad appeals in social media: effects and influences of cultural
           difference and sexual self-schema

    • Free pre-print version: Loading...

      Authors: Hojoon Choi, Kyunga Yoo, Tom Reichert, Temple Northup
      Pages: 1 - 19
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-02-04T04:06:10Z
      DOI: 10.1080/02650487.2021.2014155
       
  • Assessing the relationship between gamified advertising and in-app
           purchases: a consumers’ benefits-based perspective

    • Free pre-print version: Loading...

      Authors: Riccardo Rialti, Raffaele Filieri, Lamberto Zollo, Saleh Bazi, Cristiano Ciappei
      Pages: 1 - 23
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-01-25T04:26:29Z
      DOI: 10.1080/02650487.2022.2025735
       
  • Female power portrayals in advertising
         This is an Open Access Article Open Access Article

    • Free pre-print version: Loading...

      Authors: Melika Kordrostami, Russell N. Laczniak
      Pages: 1 - 28
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-12-30T05:23:48Z
      DOI: 10.1080/02650487.2021.1998878
       
  • Inspire me, please! The effect of calls to action and visual executions on
           customer inspiration in Instagram communications

    • Free pre-print version: Loading...

      Authors: Itziar Oltra, Carmen Camarero, Rebeca San José Cabezudo
      Pages: 1 - 26
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-12-21T01:49:46Z
      DOI: 10.1080/02650487.2021.2014702
       
  • Differential effects of online review characteristics on innovators and
           imitators in new product adoption

    • Free pre-print version: Loading...

      Authors: Qiuli Su, Jianan Wu
      Pages: 1 - 20
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-12-20T11:19:21Z
      DOI: 10.1080/02650487.2021.2017135
       
  • When endorsers behave badly: consumer self-expression and negative meaning
           transfer

         This is an Open Access Article Open Access Article

    • Free pre-print version: Loading...

      Authors: Jovica Breberina, Paurav Shukla, Veronica Rosendo-Rios
      Pages: 1 - 25
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-12-20T11:04:03Z
      DOI: 10.1080/02650487.2021.2016267
       
  • Smiling AI agents: How anthropomorphism and broad smiles increase
           charitable giving

    • Free pre-print version: Loading...

      Authors: Tae Hyun Baek, Marat Bakpayev, Sukki Yoon, Seeun Kim
      Pages: 1 - 18
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-12-14T05:44:25Z
      DOI: 10.1080/02650487.2021.2011654
       
  • Enduring consumer beliefs about advertising and mass media: implications
           for publicity and its impact

    • Free pre-print version: Loading...

      Authors: Debra Jones Ringold
      Pages: 1 - 25
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-12-09T03:36:41Z
      DOI: 10.1080/02650487.2021.2011653
       
  • Engaging allies for better or worse: investigating the relationship
           between multiple-brand alliances and persuasion knowledge

    • Free pre-print version: Loading...

      Authors: Daniil Muravskii, Maria Smirnova, Snezhana Muravskaia
      Pages: 1 - 32
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-11-30T11:44:34Z
      DOI: 10.1080/02650487.2021.2003668
       
  • The interactive effects of moral identity and humor on advertising
           evaluations: the mediating role of disgust

    • Free pre-print version: Loading...

      Authors: Widya Paramita, Felix Septianto, Reza Ashari Nasution
      Pages: 1 - 19
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-11-09T06:22:45Z
      DOI: 10.1080/02650487.2021.1991680
       
  • Death primes in advertisements: how international advertisers can ensure
           their message is effective

    • Free pre-print version: Loading...

      Authors: Elizabeth A. Minton, Heejung Park, Nathalie Spielmann
      Pages: 1 - 34
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-10-20T05:22:35Z
      DOI: 10.1080/02650487.2021.1979787
       
  • #Instafame: exploring the endorsement effectiveness of influencers
           compared to celebrities

    • Free pre-print version: Loading...

      Authors: Jan-Frederik Gräve, Fabian Bartsch
      Pages: 1 - 31
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-10-19T02:14:06Z
      DOI: 10.1080/02650487.2021.1987041
       
  • Understanding online users by segmenting their search keywords: empirical
           analysis from online auto insurance search advertising

    • Free pre-print version: Loading...

      Authors: Sunghoon Kim, Moon Young Kang
      Pages: 1 - 18
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-10-15T10:28:51Z
      DOI: 10.1080/02650487.2021.1988392
       
  • Exploring the functional distinction between Hindu religiosity and
           spirituality in direct and indirect domestic violence prevention PSAs: a
           study of bystander intervention in the era of COVID-19

    • Free pre-print version: Loading...

      Authors: Sidharth Muralidharan, Sanjukta Pookulangara
      Pages: 1 - 22
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-10-08T10:56:40Z
      DOI: 10.1080/02650487.2021.1988219
       
  • Sponsored consumer-generated advertising in the digital era: what prompts
           individuals to generate video ads, and what creative strategies do they
           adopt'

    • Free pre-print version: Loading...

      Authors: Jesús Martínez-Navarro, Enrique Bigné
      Pages: 1 - 32
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-09-10T03:54:28Z
      DOI: 10.1080/02650487.2021.1972586
       
  • The effects of mobile phone use motives on the intention to use
           location-based advertising: the mediating role of media affinity and
           perceived trust and risk

    • Free pre-print version: Loading...

      Authors: A-Reum Jung, Jun Heo
      Pages: 1 - 18
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-09-08T03:26:49Z
      DOI: 10.1080/02650487.2021.1974204
       
  • Modeling and evaluating the effectiveness of AR advertising and the
           moderating role of personality traits

    • Free pre-print version: Loading...

      Authors: Rodrigo Uribe, Rafael Labra, Enrique Manzur
      Pages: 1 - 28
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-08-24T05:16:32Z
      DOI: 10.1080/02650487.2021.1908784
       
  • Social media advertising endorsement: the role of endorser type, message
           appeal and brand familiarity

    • Free pre-print version: Loading...

      Authors: Haiyun Zhu, Mikyoung Kim, Yung Kyun Choi
      Pages: 1 - 22
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-08-19T11:39:12Z
      DOI: 10.1080/02650487.2021.1966963
       
  • The effects of customer consumption goals on artificial intelligence
           driven recommendation agents: evidence from Stitch Fix

    • Free pre-print version: Loading...

      Authors: Juran Kim, Seungmook Kang, Joonheui Bae
      Pages: 1 - 20
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-08-12T06:11:41Z
      DOI: 10.1080/02650487.2021.1963098
       
  • Message and media: the future of advertising research and practice in a
           digital environment

    • Free pre-print version: Loading...

      Authors: Scott Koslow, David W. Stewart
      Pages: 1 - 23
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-07-27T05:38:46Z
      DOI: 10.1080/02650487.2021.1954804
       
  • Bots vs. humans: how schema congruity, contingency-based interactivity,
           and sympathy influence consumer perceptions and patronage intentions

    • Free pre-print version: Loading...

      Authors: Chen Lou, Hyunjin Kang, Caleb H. Tse
      Pages: 1 - 30
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-07-21T12:47:15Z
      DOI: 10.1080/02650487.2021.1951510
       
  • Priming movie product placements: New insights from a Cross-National case
           study

    • Free pre-print version: Loading...

      Authors: Siva K. Balasubramanian, Giacomo Gistri
      Pages: 1 - 30
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-07-13T11:27:12Z
      DOI: 10.1080/02650487.2021.1930349
       
  • What drives CSR communication effectiveness on social media' A
           process-based theoretical framework and research agenda

    • Free pre-print version: Loading...

      Authors: Paula Fernández, Patrick Hartmann, Vanessa Apaolaza
      Pages: 1 - 29
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-07-12T08:15:21Z
      DOI: 10.1080/02650487.2021.1947016
       
  • The unintended effects of health information base rates on health risk
           estimates and behavioral intentions

    • Free pre-print version: Loading...

      Authors: Christopher L. Newman, Saim Kashmiri
      Pages: 1 - 26
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-07-12T08:13:23Z
      DOI: 10.1080/02650487.2021.1947009
       
  • Meaning transfer in celebrity endorsement and co-branding: meaning
           valence, association type, and brand awareness

    • Free pre-print version: Loading...

      Authors: Shiyun Tian, Weiting Tao, Cheng Hong, Wan-Hsiu Sunny Tsai
      Pages: 1 - 21
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-07-09T06:19:21Z
      DOI: 10.1080/02650487.2021.1940059
       
  • Interdependent self-construal and number of Twitter followers: consumer
           responses to alcohol industry corporate social responsibility (CSR)
           campaign on Twitter

    • Free pre-print version: Loading...

      Authors: Jinho Joo, Yoon-Joo Lee, Hye Jin Yoon
      Pages: 1 - 26
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-06-04T07:55:26Z
      DOI: 10.1080/02650487.2021.1933802
       
  • Α path to our heart: Visual metaphors and “white” space in
           advertising aesthetic pleasure

    • Free pre-print version: Loading...

      Authors: Kostoula Margariti, Leonidas Hatzithomas, Christina Boutsouki, Yorgos Zotos
      Pages: 1 - 40
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-06-01T07:06:24Z
      DOI: 10.1080/02650487.2021.1914446
       
  • Understanding Twitter conversations about artificial intelligence in
           advertising based on natural language processing

    • Free pre-print version: Loading...

      Authors: Linwan Wu, Naa Amponsah Dodoo, Taylor Jing Wen, Li Ke
      Pages: 1 - 18
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-05-08T01:21:40Z
      DOI: 10.1080/02650487.2021.1920218
       
  • When verbal metaphors become more persuasive: the interplay between goal
           orientation of ad claims and metaphor

    • Free pre-print version: Loading...

      Authors: Hongmin Ahn, Mark Yi-Cheon Yim, Yongjun Sung
      Pages: 1 - 22
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-04-14T05:31:40Z
      DOI: 10.1080/02650487.2021.1900502
       
  • Commercial audience retention of television programs: measurement and
           prediction

    • Free pre-print version: Loading...

      Authors: Lianlian Song, Yang Shi, Geoffrey Kwok Fai Tso
      Pages: 1 - 27
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-04-04T06:05:20Z
      DOI: 10.1080/02650487.2021.1906541
       
  • Blurring luxury: the mediating role of self-gifting in consumer acceptance
           of phygital shopping experiences

    • Free pre-print version: Loading...

      Authors: Charles Aaron Lawry
      Pages: 1 - 27
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-03-29T07:17:25Z
      DOI: 10.1080/02650487.2021.1903742
       
  • Managerial and organizational perspectives on online–offline integration
           within integrated marketing communication: toward a holistic conceptual
           framework

    • Free pre-print version: Loading...

      Authors: Maria Vernuccio, Ludovica Cesareo, Alberto Pastore, Philip J. Kitchen
      Pages: 1 - 22
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-03-28T07:33:50Z
      DOI: 10.1080/02650487.2021.1897432
       
  • Digital advertising policy acceptance by out-of-home advertising firms: a
           combination of TAM and TOE framework

    • Free pre-print version: Loading...

      Authors: Jaesoo Cho, Yongseok Cheon, Jong Woo Jun, Sangwon Lee
      Pages: 1 - 19
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-03-17T04:51:27Z
      DOI: 10.1080/02650487.2021.1888562
       
  • Keeping up with influencers: exploring the impact of social presence and
           parasocial interactions on Instagram

    • Free pre-print version: Loading...

      Authors: Hyosun Kim
      Pages: 1 - 21
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-03-16T04:25:27Z
      DOI: 10.1080/02650487.2021.1886477
       
  • Influence for social good: exploring the roles of influencer identity and
           comment section in Instagram-based LGBTQ-centric corporate social
           responsibility advertising

    • Free pre-print version: Loading...

      Authors: Minjie Li
      Pages: 1 - 38
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-03-08T08:18:58Z
      DOI: 10.1080/02650487.2021.1884399
       
 
JournalTOCs
School of Mathematical and Computer Sciences
Heriot-Watt University
Edinburgh, EH14 4AS, UK
Email: journaltocs@hw.ac.uk
Tel: +00 44 (0)131 4513762
 


Your IP address: 3.238.180.255
 
Home (Search)
API
About JournalTOCs
News (blog, publications)
JournalTOCs on Twitter   JournalTOCs on Facebook

JournalTOCs © 2009-