JournalTOCs

International Journal of Advertising
Journal Prestige (SJR): 1.282

Citation Impact (citeScore): 2
Number of Followers: 22

Full-text available via subscription

Subscription journal
ISSN (Print) 0265-0487 - ISSN (Online) 1759-3948
Published by WARC

[1 journal]

Explaining purchase intent via expressed reasons to follow an influencer,
perceived homophily, and perceived authenticity
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Heather Shoenberger, Eunjin (Anna) Kim
  Pages: 1 - 16
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2022-05-17T06:06:19Z
  DOI: 10.1080/02650487.2022.2075636
Visual attention paid to negative comments in cause-related posts: visual
style and emotionality matter
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Alberto Badenes-Rocha, Enrique Bigne, Carla Ruiz-Mafé
  Pages: 1 - 23
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2022-05-16T10:48:56Z
  DOI: 10.1080/02650487.2022.2071394
Topical Advertising in enduring events: the role of timing and creativity
in engagement with social media brand messages during COVID-19
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Komala Mazerant, Lotte M. Willemsen, Peter Neijens, Erik van Schooten, Guda van Noort
  Pages: 1 - 22
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2022-05-16T07:36:25Z
  DOI: 10.1080/02650487.2022.2074119
Effects of physical appearance of ad endorsers featured in gay-targeted
ads, explained by endorser match-up and identification
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Javier Flores-Zamora
  Pages: 1 - 22
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2022-05-11T11:32:07Z
  DOI: 10.1080/02650487.2022.2073134
Editorial: Advertising and small businesses: the need for more research
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Charles R. Taylor
  Pages: 1 - 2
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2022-04-27T12:00:14Z
  DOI: 10.1080/02650487.2022.2067662
Effects of nostalgic messages on ad persuasiveness: a meta-analysis
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Ying Cheng, Xiaodi Yan
  Pages: 1 - 25
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2022-04-22T03:19:47Z
  DOI: 10.1080/02650487.2022.2064593
I’ve heard that brand before: the role of music recognition on
consumer choice
Open Access Article
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Manuel Anglada-Tort, Kerry Schofield, Tabitha Trahan, Daniel Müllensiefen
  Pages: 1 - 20
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2022-04-21T03:08:05Z
  DOI: 10.1080/02650487.2022.2060568
Exploring how older women want to be portrayed in advertisements
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Barbara J. Phillips
  Pages: 1 - 28
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2022-04-19T04:35:05Z
  DOI: 10.1080/02650487.2022.2061758
Green consumer segmentation: consumer motivations for purchasing
pro-environmental products
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Jinhee Lee, Eric Haley
  Pages: 1 - 25
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2022-04-15T06:27:51Z
  DOI: 10.1080/02650487.2022.2038431
Research on advertising in the metaverse: a call to action
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Charles R. Taylor
  Pages: 1 - 2
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2022-04-12T04:37:57Z
  DOI: 10.1080/02650487.2022.2058786
Are many too much' Examining the effects of multiple influencer
endorsements from a persuasion knowledge model perspective
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Nils S. Borchers, Jens Hagelstein, Johannes Beckert
  Pages: 1 - 23
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2022-04-08T02:23:04Z
  DOI: 10.1080/02650487.2022.2054163
Patient influencers’ promotion of prescription drugs on Instagram:
Effects of illness disclosure on persuasion knowledge through narrative
transportation
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Hyosun Kim
  Pages: 1 - 26
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2022-04-05T01:36:31Z
  DOI: 10.1080/02650487.2022.2054614
Finding gold at the end of the rainbowflag' Claim vagueness and
presence of emotional imagery as factors to perceive rainbowwashing
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Tim Wulf, Brigitte Naderer, Zoe Olbermann, Julian Hohner
  Pages: 1 - 21
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2022-04-05T01:23:03Z
  DOI: 10.1080/02650487.2022.2053393
The power of creative advertising: creative ads impair recall and
attitudes toward other ads
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Hyun Seung Jin, Gayle Kerr, Jaebeom Suh, Hyoje Jay Kim, Ben Sheehan
  Pages: 1 - 20
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2022-03-24T04:26:25Z
  DOI: 10.1080/02650487.2022.2045817
The effects of sponsorship disclosures, advertising knowledge, and message
involvement in sponsored influencer posts
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Guolan Yang
  Pages: 1 - 19
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2022-03-04T03:07:10Z
  DOI: 10.1080/02650487.2022.2029260
An integrated model of congruence and credibility in celebrity endorsement
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Jung-Sook Lee, Hua Chang, Lingling Zhang
  Pages: 1 - 24
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2022-02-08T03:50:21Z
  DOI: 10.1080/02650487.2021.2020563
Computerized emotional content analysis: empirical findings based on
charity social media advertisements
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Junbum Kwon, Hanyi Lin, Lichen Deng, Tanya Dellicompagni, Moon Young Kang
  Pages: 1 - 24
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2022-02-07T07:15:47Z
  DOI: 10.1080/02650487.2021.2012070
Understanding the role of construal level in time-restriction
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Hyuksoo Kim, Yunjae Cheong, Kihan Kim
  Pages: 1 - 26
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2022-02-06T09:27:01Z
  DOI: 10.1080/02650487.2021.2022290
Sexual ad appeals in social media: effects and influences of cultural
difference and sexual self-schema
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Hojoon Choi, Kyunga Yoo, Tom Reichert, Temple Northup
  Pages: 1 - 19
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2022-02-04T04:06:10Z
  DOI: 10.1080/02650487.2021.2014155
Assessing the relationship between gamified advertising and in-app
purchases: a consumers’ benefits-based perspective
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Riccardo Rialti, Raffaele Filieri, Lamberto Zollo, Saleh Bazi, Cristiano Ciappei
  Pages: 1 - 23
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2022-01-25T04:26:29Z
  DOI: 10.1080/02650487.2022.2025735
Female power portrayals in advertising
Open Access Article
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Melika Kordrostami, Russell N. Laczniak
  Pages: 1 - 28
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2021-12-30T05:23:48Z
  DOI: 10.1080/02650487.2021.1998878
Inspire me, please! The effect of calls to action and visual executions on
customer inspiration in Instagram communications
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Itziar Oltra, Carmen Camarero, Rebeca San José Cabezudo
  Pages: 1 - 26
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2021-12-21T01:49:46Z
  DOI: 10.1080/02650487.2021.2014702
Differential effects of online review characteristics on innovators and
imitators in new product adoption
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Qiuli Su, Jianan Wu
  Pages: 1 - 20
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2021-12-20T11:19:21Z
  DOI: 10.1080/02650487.2021.2017135
When endorsers behave badly: consumer self-expression and negative meaning
transfer
Open Access Article
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Jovica Breberina, Paurav Shukla, Veronica Rosendo-Rios
  Pages: 1 - 25
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2021-12-20T11:04:03Z
  DOI: 10.1080/02650487.2021.2016267
Smiling AI agents: How anthropomorphism and broad smiles increase
charitable giving
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Tae Hyun Baek, Marat Bakpayev, Sukki Yoon, Seeun Kim
  Pages: 1 - 18
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2021-12-14T05:44:25Z
  DOI: 10.1080/02650487.2021.2011654
Enduring consumer beliefs about advertising and mass media: implications
for publicity and its impact
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Debra Jones Ringold
  Pages: 1 - 25
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2021-12-09T03:36:41Z
  DOI: 10.1080/02650487.2021.2011653
Engaging allies for better or worse: investigating the relationship
between multiple-brand alliances and persuasion knowledge
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Daniil Muravskii, Maria Smirnova, Snezhana Muravskaia
  Pages: 1 - 32
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2021-11-30T11:44:34Z
  DOI: 10.1080/02650487.2021.2003668
The interactive effects of moral identity and humor on advertising
evaluations: the mediating role of disgust
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Widya Paramita, Felix Septianto, Reza Ashari Nasution
  Pages: 1 - 19
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2021-11-09T06:22:45Z
  DOI: 10.1080/02650487.2021.1991680
Death primes in advertisements: how international advertisers can ensure
their message is effective
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Elizabeth A. Minton, Heejung Park, Nathalie Spielmann
  Pages: 1 - 34
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2021-10-20T05:22:35Z
  DOI: 10.1080/02650487.2021.1979787
#Instafame: exploring the endorsement effectiveness of influencers
compared to celebrities
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Jan-Frederik Gräve, Fabian Bartsch
  Pages: 1 - 31
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2021-10-19T02:14:06Z
  DOI: 10.1080/02650487.2021.1987041
Understanding online users by segmenting their search keywords: empirical
analysis from online auto insurance search advertising
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Sunghoon Kim, Moon Young Kang
  Pages: 1 - 18
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2021-10-15T10:28:51Z
  DOI: 10.1080/02650487.2021.1988392
Exploring the functional distinction between Hindu religiosity and
spirituality in direct and indirect domestic violence prevention PSAs: a
study of bystander intervention in the era of COVID-19
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Sidharth Muralidharan, Sanjukta Pookulangara
  Pages: 1 - 22
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2021-10-08T10:56:40Z
  DOI: 10.1080/02650487.2021.1988219
Sponsored consumer-generated advertising in the digital era: what prompts
individuals to generate video ads, and what creative strategies do they
adopt'
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Jesús Martínez-Navarro, Enrique Bigné
  Pages: 1 - 32
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2021-09-10T03:54:28Z
  DOI: 10.1080/02650487.2021.1972586
The effects of mobile phone use motives on the intention to use
location-based advertising: the mediating role of media affinity and
perceived trust and risk
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: A-Reum Jung, Jun Heo
  Pages: 1 - 18
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2021-09-08T03:26:49Z
  DOI: 10.1080/02650487.2021.1974204
Modeling and evaluating the effectiveness of AR advertising and the
moderating role of personality traits
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Rodrigo Uribe, Rafael Labra, Enrique Manzur
  Pages: 1 - 28
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2021-08-24T05:16:32Z
  DOI: 10.1080/02650487.2021.1908784
Social media advertising endorsement: the role of endorser type, message
appeal and brand familiarity
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Haiyun Zhu, Mikyoung Kim, Yung Kyun Choi
  Pages: 1 - 22
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2021-08-19T11:39:12Z
  DOI: 10.1080/02650487.2021.1966963
The effects of customer consumption goals on artificial intelligence
driven recommendation agents: evidence from Stitch Fix
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Juran Kim, Seungmook Kang, Joonheui Bae
  Pages: 1 - 20
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2021-08-12T06:11:41Z
  DOI: 10.1080/02650487.2021.1963098
Message and media: the future of advertising research and practice in a
digital environment
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Scott Koslow, David W. Stewart
  Pages: 1 - 23
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2021-07-27T05:38:46Z
  DOI: 10.1080/02650487.2021.1954804
Bots vs. humans: how schema congruity, contingency-based interactivity,
and sympathy influence consumer perceptions and patronage intentions
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Chen Lou, Hyunjin Kang, Caleb H. Tse
  Pages: 1 - 30
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2021-07-21T12:47:15Z
  DOI: 10.1080/02650487.2021.1951510
Priming movie product placements: New insights from a Cross-National case
study
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Siva K. Balasubramanian, Giacomo Gistri
  Pages: 1 - 30
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2021-07-13T11:27:12Z
  DOI: 10.1080/02650487.2021.1930349
What drives CSR communication effectiveness on social media' A
process-based theoretical framework and research agenda
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Paula Fernández, Patrick Hartmann, Vanessa Apaolaza
  Pages: 1 - 29
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2021-07-12T08:15:21Z
  DOI: 10.1080/02650487.2021.1947016
The unintended effects of health information base rates on health risk
estimates and behavioral intentions
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Christopher L. Newman, Saim Kashmiri
  Pages: 1 - 26
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2021-07-12T08:13:23Z
  DOI: 10.1080/02650487.2021.1947009
Meaning transfer in celebrity endorsement and co-branding: meaning
valence, association type, and brand awareness
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Shiyun Tian, Weiting Tao, Cheng Hong, Wan-Hsiu Sunny Tsai
  Pages: 1 - 21
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2021-07-09T06:19:21Z
  DOI: 10.1080/02650487.2021.1940059
Interdependent self-construal and number of Twitter followers: consumer
responses to alcohol industry corporate social responsibility (CSR)
campaign on Twitter
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Jinho Joo, Yoon-Joo Lee, Hye Jin Yoon
  Pages: 1 - 26
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2021-06-04T07:55:26Z
  DOI: 10.1080/02650487.2021.1933802
Α path to our heart: Visual metaphors and “white” space in
advertising aesthetic pleasure
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Kostoula Margariti, Leonidas Hatzithomas, Christina Boutsouki, Yorgos Zotos
  Pages: 1 - 40
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2021-06-01T07:06:24Z
  DOI: 10.1080/02650487.2021.1914446
Understanding Twitter conversations about artificial intelligence in
advertising based on natural language processing
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Linwan Wu, Naa Amponsah Dodoo, Taylor Jing Wen, Li Ke
  Pages: 1 - 18
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2021-05-08T01:21:40Z
  DOI: 10.1080/02650487.2021.1920218
When verbal metaphors become more persuasive: the interplay between goal
orientation of ad claims and metaphor
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Hongmin Ahn, Mark Yi-Cheon Yim, Yongjun Sung
  Pages: 1 - 22
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2021-04-14T05:31:40Z
  DOI: 10.1080/02650487.2021.1900502
Commercial audience retention of television programs: measurement and
prediction
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Lianlian Song, Yang Shi, Geoffrey Kwok Fai Tso
  Pages: 1 - 27
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2021-04-04T06:05:20Z
  DOI: 10.1080/02650487.2021.1906541
Blurring luxury: the mediating role of self-gifting in consumer acceptance
of phygital shopping experiences
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Charles Aaron Lawry
  Pages: 1 - 27
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2021-03-29T07:17:25Z
  DOI: 10.1080/02650487.2021.1903742
Managerial and organizational perspectives on online–offline integration
within integrated marketing communication: toward a holistic conceptual
framework
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Maria Vernuccio, Ludovica Cesareo, Alberto Pastore, Philip J. Kitchen
  Pages: 1 - 22
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2021-03-28T07:33:50Z
  DOI: 10.1080/02650487.2021.1897432
Digital advertising policy acceptance by out-of-home advertising firms: a
combination of TAM and TOE framework
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Jaesoo Cho, Yongseok Cheon, Jong Woo Jun, Sangwon Lee
  Pages: 1 - 19
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2021-03-17T04:51:27Z
  DOI: 10.1080/02650487.2021.1888562
Keeping up with influencers: exploring the impact of social presence and
parasocial interactions on Instagram
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Hyosun Kim
  Pages: 1 - 21
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2021-03-16T04:25:27Z
  DOI: 10.1080/02650487.2021.1886477
Influence for social good: exploring the roles of influencer identity and
comment section in Instagram-based LGBTQ-centric corporate social
responsibility advertising
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Minjie Li
  Pages: 1 - 38
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2021-03-08T08:18:58Z
  DOI: 10.1080/02650487.2021.1884399