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Marketing Education Review
Number of Followers: 7

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ISSN (Print) 1052-8008 - ISSN (Online) 2153-9987
Published by Taylor and Francis

[2652 journals]

TEACHING INNOVATION SPECIAL ISSUE (2024) – FASHION AS MARKETING
EDUCATION METAPHOR: TIMELESS PIECES AND OF-THE-SEASON MUST HAVES
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  Authors: Amy WatsonMichael Levina Harley Langdale; Jr. College of Business Administration, Valdosta State University, USAb B.I. Moody III College of Business Administration, University of Louisiana at Lafayette, USA
  Pages: 97 - 98
  Abstract: Volume 34, Issue 2, Summer 2024
  .
  
  Citation: Marketing Education Review
  PubDate: 2024-05-14T11:00:13Z
  DOI: 10.1080/10528008.2024.2345513
  Issue No: Vol. 34, No. 2 (2024)
INCREASING STUDENT ENGAGEMENT & CONTRIBUTIONS: INTRODUCING THE
SEMESTER-LONG PARTICIPATION COMPETITION
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  Authors: Priscilla PeñaJen RileyNicole Davisa College of Business; University of Rhode Island, Kingston, RI, USAb Owen School of Management, Vanderbilt University, Nashville, TN, USAc Terry College of Business, University of Georgia, Athens, GA, USA
  Pages: 99 - 106
  Abstract: Volume 34, Issue 2, Summer 2024
  .
  
  Citation: Marketing Education Review
  PubDate: 2024-04-09T10:45:39Z
  DOI: 10.1080/10528008.2024.2337345
  Issue No: Vol. 34, No. 2 (2024)
THE LINKEDIN EFFECT: BUILDING PERSONAL BRANDS, ENHANCING SELF-ESTEEM AND
JOB SEARCH BEHAVIORS FOR THE NEXT GENERATION
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  Authors: Christopher LeoTimothy HalloranCarlos ValdezIoanna MartinouLeslie ConnellJennifer Morina Department of Management; University of Central Florida, Orlando, USAb Department of Marketing, Georgia Institute of Technology, Atlanta, Georgiac Department of Psychology, New York College, University of Bolton, Athens, Greece
  Pages: 107 - 120
  Abstract: Volume 34, Issue 2, Summer 2024
  .
  
  Citation: Marketing Education Review
  PubDate: 2024-04-02T09:20:24Z
  DOI: 10.1080/10528008.2024.2336453
  Issue No: Vol. 34, No. 2 (2024)
SPIRAL PEDAGOGY: DEVELOPING A QUANTITATIVE HABIT OF MIND IN MARKETING
STUDENTS
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  Authors: Ruby A. DanielsKathryn Appenzeller KnowlesAmanda LindnerEmily Naasza Department of Management; Political Science, Texas A&M University, San Antonio, USA
  Pages: 121 - 129
  Abstract: Volume 34, Issue 2, Summer 2024
  .
  
  Citation: Marketing Education Review
  PubDate: 2024-04-10T08:57:22Z
  DOI: 10.1080/10528008.2024.2340575
  Issue No: Vol. 34, No. 2 (2024)
CAN YOU FIND THE MARKETING IN THE MUSIC' AN INTERACTIVE
CONCEPT-MATCHING ACTIVITY
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  Authors: Morgan M. BryantJen Rileya Marketing Department; Erivan K. Haub School of Business, Saint Joseph’s University, Philadelphia, PA, USAb Marketing Department, Owen Graduate School of Management, Vanderbilt University, Tennessee, USA
  Pages: 130 - 136
  Abstract: Volume 34, Issue 2, Summer 2024
  .
  
  Citation: Marketing Education Review
  PubDate: 2024-04-01T02:05:50Z
  DOI: 10.1080/10528008.2024.2337344
  Issue No: Vol. 34, No. 2 (2024)
SELL ME THIS ARTIFICIAL PEN: USING CHATGPT TO ENHANCE SALES ROLE PLAYS
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  Authors: Alex MilovicMoumita Das GyomlaiBrian SpaidRebecca Dingusa Associate Professor of Practice - Marketing; Marquette University, University of Wisconsin-Milwaukee, Milwaukee, WI, USAb School of Management Paris, Assistant Professor, Marketing, Ohio University, Athens, OH, USAc Associat e Professor of Marketing, University of Tennessee - Knoxville, Marquette University, Milwaukee, WI, USAd Associate Professor, Marketing, Kent State University, Ohio University, Athens, OH, USA
  Pages: 137 - 143
  Abstract: Volume 34, Issue 2, Summer 2024
  .
  
  Citation: Marketing Education Review
  PubDate: 2024-04-15T08:38:13Z
  DOI: 10.1080/10528008.2024.2341278
  Issue No: Vol. 34, No. 2 (2024)
DESIGNING AN INTERDISCIPLINARY COURSE: CASE STUDY OF AN INTERDISCIPLINARY
PROJECT COMBINING MARKETING RESEARCH, ENGINEERING, AND MEDIA ARTS
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  Authors: Cathleen S. JonesMarketing; Robert Morris University, Pittsburgh, PA, USA
  Pages: 144 - 152
  Abstract: Volume 34, Issue 2, Summer 2024
  .
  
  Citation: Marketing Education Review
  PubDate: 2024-04-02T10:12:06Z
  DOI: 10.1080/10528008.2024.2337922
  Issue No: Vol. 34, No. 2 (2024)
UNLOCKING STUDENT CREATIVITY WITH LEGO® SERIOUS PLAY: A CASE STUDY FROM
THE GRADUATE MARKETING CLASSROOM
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  Authors: Caitlin FerreiraJeandri RobertsonLeyland PittSarah Lord Fergusona Graduate School of Business; University of Cape Town, Cape Town, South Africab Department of Social Sciences, Technology Arts, Industrial Marketing, Luleå University of Technology, Luleå, Swedenc School of Management Studies, Marketing Section, University of Cape Town, Cape Town, South Africad Beedie School of Business, Simon Fraser University, Vancouver, Canada
  Pages: 153 - 163
  Abstract: Volume 34, Issue 2, Summer 2024
  .
  
  Citation: Marketing Education Review
  PubDate: 2024-04-09T01:33:44Z
  DOI: 10.1080/10528008.2024.2337926
  Issue No: Vol. 34, No. 2 (2024)
LEARNING IN SPACE – USING SCIENCE FICTION PODCASTS IN AND OUT OF THE
MARKETING CLASSROOM
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  Authors: Moritz M. BottsDepartment of Business Administration; Turkish-German University, Istanbul, Türkiye
  Pages: 164 - 171
  Abstract: Volume 34, Issue 2, Summer 2024
  .
  
  Citation: Marketing Education Review
  PubDate: 2024-04-01T01:07:42Z
  DOI: 10.1080/10528008.2024.2336466
  Issue No: Vol. 34, No. 2 (2024)
DEVELOPING WHAT CAN’T BE TAUGHT: CREATING AN EFFECTIVE PORTFOLIO OF
STUDENT OUTCOMES THROUGH A STUDENT-RUN DIGITAL MARKETING AGENCY
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  Authors: Thomas W. GruenNeil B. NimanJennifer R. ChagnonPeter T. Paul College of Business; Economics, University of New Hampshire, Durham, USA
  Pages: 1 - 15
  Abstract: .
  
  Citation: Marketing Education Review
  PubDate: 2024-04-15T08:46:14Z
  DOI: 10.1080/10528008.2024.2342007
STUDENT ENGAGEMENT AND CLASS SATISFACTION IN AN UNDERGRADUATE MARKETING
COURSE: A 5-YEAR LONGITUDINAL STUDY
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  Authors: Qin SunDavid S AckermanNing FuDepartment of Marketing; David Nazarian College of Business Economics, California State University, Northridge, CA, United States
  Pages: 1 - 12
  Abstract: .
  
  Citation: Marketing Education Review
  PubDate: 2024-03-31T01:24:15Z
  DOI: 10.1080/10528008.2024.2336467
Learning Styles in the Flipped Classroom
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  Authors: Kelly MooreGeorgiana CraciunDepartment of Marketing; Palumbo Donahue School of Business, Duquesne University, Pittsburgh, PA, USA
  Pages: 1 - 14
  Abstract: .
  
  Citation: Marketing Education Review
  PubDate: 2024-02-19T04:08:10Z
  DOI: 10.1080/10528008.2024.2319742
THE PACKAGING MOCKUP PROJECT: AN EXPERIENTIAL LEARNING EXPERIENCE OF USING
PHOTOSHOP IN A BRANDING CLASS
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  Authors: Rita N. ToDepartment of Marketing; Computer Information Systems, Tarleton State University, Stephenville, TX, USA
  Pages: 1 - 9
  Abstract: .
  
  Citation: Marketing Education Review
  PubDate: 2024-02-11T05:20:19Z
  DOI: 10.1080/10528008.2024.2315576
“ENHANCING LEARNING POTENTIAL: INVESTIGATING MARKETING STUDENTS’
BEHAVIORAL INTENTIONS TO ADOPT CHATGPT”
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  Authors: Anmol GulatiHarish SainiSultan SinghVinod Kumara M.M. Institute of Management; Maharishi Markandeshwar (Deemed to be University), Mullana-Ambala, Indiab Mittal School of Business, Lovely Professional University, Phagwara, India
  Pages: 1 - 34
  Abstract: .
  
  Citation: Marketing Education Review
  PubDate: 2024-01-02T08:29:44Z
  DOI: 10.1080/10528008.2023.2300139
PROMOTING EXPERIENTIAL LEARNING IN A SERVICES MARKETING CLASS THROUGH THE
INTEGRATION OF SERVICE DESIGN
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  Authors: Tomasz MiaskiewiczKatz School of Business; Fort Lewis College, Durango, CO, USA
  Pages: 1 - 11
  Abstract: .
  
  Citation: Marketing Education Review
  PubDate: 2023-12-27T08:36:18Z
  DOI: 10.1080/10528008.2023.2297212

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