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Marketing Education Review
Number of Followers: 6

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ISSN (Print) 1052-8008 - ISSN (Online) 2153-9987
Published by Taylor and Francis

[2648 journals]

Correction
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  Pages: 1 - 1
  Abstract: .
  
  Citation: Marketing Education Review
  PubDate: 2022-08-04T08:35:46Z
  DOI: 10.1080/10528008.2022.2109860
EDITORIAL: COMPETITION AND INTERNATIONALIZATION
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  Authors: Seung Hwan (Mark) Lee
  Pages: 1 - 1
  Abstract: .
  
  Citation: Marketing Education Review
  PubDate: 2022-07-21T06:46:41Z
  DOI: 10.1080/10528008.2022.2104478
THE PUSH FOR DIGITAL
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  Authors: Seung Hwan (Mark) Lee
  Pages: 1 - 1
  Abstract: .
  
  Citation: Marketing Education Review
  PubDate: 2022-06-16T11:23:59Z
  DOI: 10.1080/10528008.2022.2089380
BIG DATA IN THE MARKETING EDUCATION PROGRAMS: EDUCATORS’ AND STUDENTS’
VIEWS AND ATTITUDES
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  Authors: Samer Elhajjar, Shaheen Borna
  Pages: 1 - 21
  Abstract: .
  
  Citation: Marketing Education Review
  PubDate: 2022-06-10T01:30:04Z
  DOI: 10.1080/10528008.2022.2082983
I WAS TOLD THERE WOULD BE NO MATH: MARKETING STUDENTS’ MISCONCEPTIONS OF
THE CAREER FIELD IMPEDE ENROLLMENT INTEREST IN QUANTITATIVE COURSES
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  Authors: Yang He, Joe F. Alexander, Atanas Nikolov, Rui Aray Chen
  Pages: 1 - 12
  Abstract: .
  
  Citation: Marketing Education Review
  PubDate: 2022-04-25T02:14:48Z
  DOI: 10.1080/10528008.2022.2067778
TEACHING CONCEPTUAL MODELS: USING DIRECT INSTRUCTION TO ENHANCE
METACOGNITION
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  Authors: Brooke Reavey, Debra Zahay
  Pages: 1 - 18
  Abstract: .
  
  Citation: Marketing Education Review
  PubDate: 2022-04-01T04:57:57Z
  DOI: 10.1080/10528008.2022.2059686
Student Experience, Career Influence, and Supply Chain Competitions: A
Mixed-Method Analysis of Students, Judges, and Alumni
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  Authors: Daniel Lynch, Nestor Arguea, Stephen A. LeMay, Scott Keller, Bob Kimball
  Pages: 1 - 13
  Abstract: .
  
  Citation: Marketing Education Review
  PubDate: 2022-03-14T05:25:34Z
  DOI: 10.1080/10528008.2022.2052323
STUDENTS’ CHARACTERISTICS AND ACADEMIC PERFORMANCE OF MARKETING
MAJORS: Evidence from Ghana
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  Authors: Theophilus Francis Gyepi-Garbrah, Alexander Kofi Preko, Juliana Akushika Andoh, George Cudjoe Agbemabiese
  Pages: 1 - 15
  Abstract: .
  
  Citation: Marketing Education Review
  PubDate: 2022-03-07T03:40:17Z
  DOI: 10.1080/10528008.2022.2047074
MEASURING RESEARCH PRODUCTIVITY OF MARKETING SCHOLARS AND MARKETING
DEPARTMENTS
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  Authors: Pallab Paul, Kausiki Mukhopadhyay
  Pages: 1 - 11
  Abstract: .
  
  Citation: Marketing Education Review
  PubDate: 2022-01-17T11:26:16Z
  DOI: 10.1080/10528008.2021.2024077
IT TAKES A VILLAGE DURING THE PANDEMIC: PREDICTORS OF STUDENTS’ COURSE
EVALUATIONS AND GRADES IN ONLINE TEAM-BASED MARKETING COURSES
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  Authors: Minjung Park, Jayoung Koo
  Pages: 1 - 10
  Abstract: .
  
  Citation: Marketing Education Review
  PubDate: 2022-01-07T11:24:02Z
  DOI: 10.1080/10528008.2021.2023577
APPLICATION OF PYTHON IN MARKETING EDUCATION: A BIG DATA ANALYTICS
PERSPECTIVE
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  Authors: Aria Teimourzadeh, Samaneh Kakavand, Benjamin Kakavand
  Pages: 1 - 16
  Abstract: .
  
  Citation: Marketing Education Review
  PubDate: 2022-01-04T07:07:46Z
  DOI: 10.1080/10528008.2021.2021374
BLOCKCHAIN: A NON-TECHNICAL PRIMER FOR MARKETING ACADEMICS
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  Authors: Mohan Menon, Ashraf Mady
  Pages: 186 - 204
  Abstract: Volume 32, Issue 3, Fall 2022, Page 186-204
  .
  
  Citation: Marketing Education Review
  PubDate: 2021-07-02T05:11:09Z
  DOI: 10.1080/10528008.2021.1943445
  Issue No: Vol. 32, No. 3 (2021)
AN INTEGRATED MODEL OF DIGITAL MARKETING CURRICULUM DESIGN
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  Authors: Debra Zahay, Wesley A. Pollitte, Brooke Reavey, Antonio Alvarado
  Pages: 205 - 223
  Abstract: Volume 32, Issue 3, Fall 2022, Page 205-223
  .
  
  Citation: Marketing Education Review
  PubDate: 2021-09-06T01:10:59Z
  DOI: 10.1080/10528008.2021.1947856
  Issue No: Vol. 32, No. 3 (2021)
IT’S ABOUT ENJOYING THE VIRTUAL EXPERIENCE: THE ROLE OF ENJOYMENT AND
ENGAGEMENT IN THE ADOPTION OF VIRTUAL REALITY IN MARKETING EDUCATION
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  Authors: Gerardo J. Moreira, Cuauhtemoc Luna-Nevarez, Enda McGovern
  Pages: 224 - 239
  Abstract: Volume 32, Issue 3, Fall 2022, Page 224-239
  .
  
  Citation: Marketing Education Review
  PubDate: 2021-08-26T10:51:36Z
  DOI: 10.1080/10528008.2021.1965486
  Issue No: Vol. 32, No. 3 (2021)
FACULTY ONLINE COMPETENCE AND STUDENT AFFECTIVE ENGAGEMENT IN ONLINE
LEARNING
Open Access Article
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  Authors: Melika Kordrostami, Victoria Seitz
  Pages: 240 - 254
  Abstract: Volume 32, Issue 3, Fall 2022, Page 240-254
  .
  
  Citation: Marketing Education Review
  PubDate: 2021-08-26T10:51:39Z
  DOI: 10.1080/10528008.2021.1965891
  Issue No: Vol. 32, No. 3 (2021)
UNIQUE APPLICATION OF SALES-ORIENTATION CUSTOMER-ORIENTATION (SOCO) SCALE
AS A BEHAVIORAL ASSESSMENT TOOL TO PREDICT FUTURE ORIENTATION OF STUDENTS:
A STUDY
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  Authors: Tarun Kushwaha, Arpit Loya, Prayatna Jain, Deepti Bajpai Kukrety
  Pages: 265 - 279
  Abstract: Volume 32, Issue 3, Fall 2022, Page 265-279
  .
  
  Citation: Marketing Education Review
  PubDate: 2021-06-29T06:25:10Z
  DOI: 10.1080/10528008.2021.1937227
  Issue No: Vol. 32, No. 3 (2021)
BUSINESS STUDENTS’ LEARNING MOTIVATIONS AND IMPLICATIONS FOR SUSTAINABLE
IMPLEMENTATIONS OF AT-HOME INTERNATIONALIZED PROGRAMS: QUALITATIVE
EVIDENCE FROM VIETNAM
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  Authors: Tran Le Huu Nghia, Giang Hoang, Phuong Quyen Vo
  Pages: 1 - 13
  Abstract: .
  
  Citation: Marketing Education Review
  PubDate: 2021-12-04T05:24:07Z
  DOI: 10.1080/10528008.2021.2012701
THE GAME OF STORES: SIMULATING RETAIL SITE SELECTION AND PROFITABILITY
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  Authors: Rik Paul, Abhilash Ponnam, Shantanu Shanker Bagchi
  Pages: 1 - 16
  Abstract: .
  
  Citation: Marketing Education Review
  PubDate: 2021-11-18T11:53:23Z
  DOI: 10.1080/10528008.2021.2001347