Subjects -> BUSINESS AND ECONOMICS (Total: 3570 journals)
    - ACCOUNTING (132 journals)
    - BANKING AND FINANCE (306 journals)
    - BUSINESS AND ECONOMICS (1248 journals)
    - CONSUMER EDUCATION AND PROTECTION (20 journals)
    - COOPERATIVES (4 journals)
    - ECONOMIC SCIENCES: GENERAL (212 journals)
    - ECONOMIC SYSTEMS, THEORIES AND HISTORY (235 journals)
    - FASHION AND CONSUMER TRENDS (20 journals)
    - HUMAN RESOURCES (103 journals)
    - INSURANCE (26 journals)
    - INTERNATIONAL COMMERCE (145 journals)
    - INTERNATIONAL DEVELOPMENT AND AID (103 journals)
    - INVESTMENTS (22 journals)
    - LABOR AND INDUSTRIAL RELATIONS (61 journals)
    - MACROECONOMICS (17 journals)
    - MANAGEMENT (595 journals)
    - MARKETING AND PURCHASING (116 journals)
    - MICROECONOMICS (23 journals)
    - PRODUCTION OF GOODS AND SERVICES (143 journals)
    - PUBLIC FINANCE, TAXATION (37 journals)
    - TRADE AND INDUSTRIAL DIRECTORIES (2 journals)

MARKETING AND PURCHASING (116 journals)                     

Showing 1 - 105 of 105 Journals sorted alphabetically
Advances in International Marketing     Full-text available via subscription   (Followers: 6)
AMS Review     Partially Free   (Followers: 3)
Applied Marketing Analytics     Full-text available via subscription   (Followers: 4)
Arts and the Market     Hybrid Journal   (Followers: 5)
Asia Pacific Public Relations Journal     Open Access   (Followers: 1)
Atlantic Marketing Journal     Open Access   (Followers: 3)
Australasian Marketing Journal (AMJ)     Hybrid Journal   (Followers: 4)
CBR - Consumer Behavior Review     Open Access  
Cogent Business & Management     Open Access   (Followers: 2)
Consumer Psychology Review     Hybrid Journal   (Followers: 3)
Customer Needs and Solutions     Hybrid Journal   (Followers: 4)
European Journal of Management Issues     Open Access   (Followers: 1)
Expert Journal of Marketing     Open Access   (Followers: 4)
IMP Journal     Hybrid Journal  
Innovative Marketing     Open Access   (Followers: 4)
International Journal of Applied Behavioral Economics     Full-text available via subscription   (Followers: 18)
International Journal of Customer Relationship Marketing and Management     Full-text available via subscription   (Followers: 11)
International Journal of Event and Festival Management     Hybrid Journal   (Followers: 6)
International Journal of Export Marketing     Hybrid Journal   (Followers: 1)
International Journal of Industrial Marketing     Open Access   (Followers: 7)
International Journal of Internet Marketing and Advertising     Hybrid Journal   (Followers: 20)
International Journal of Islamic Marketing and Branding     Hybrid Journal   (Followers: 5)
International Journal of Leisure and Tourism Marketing     Hybrid Journal   (Followers: 15)
International Journal of Marketing Studies     Open Access   (Followers: 12)
International Journal of Online Marketing     Full-text available via subscription   (Followers: 5)
International Journal of Sport Communication     Hybrid Journal   (Followers: 6)
International Journal of Sports Marketing and Sponsorship     Hybrid Journal  
International Review of Communication and Marketing Mix : IROCAMM     Open Access   (Followers: 1)
International Review of Management and Marketing     Open Access   (Followers: 12)
Italian Journal of Marketing     Hybrid Journal  
Journal of Advertising Education     Hybrid Journal  
Journal of Brand Management     Hybrid Journal   (Followers: 12)
Journal of Brand Strategy     Full-text available via subscription   (Followers: 4)
Journal of Business Logistics     Hybrid Journal   (Followers: 8)
Journal of Business-to-Business Marketing     Hybrid Journal   (Followers: 13)
Journal of Contemporary Marketing Science     Hybrid Journal   (Followers: 1)
Journal of Credit Risk     Full-text available via subscription   (Followers: 1)
Journal of Cultural Marketing Strategy     Full-text available via subscription   (Followers: 1)
Journal of Destination Marketing & Management     Hybrid Journal  
Journal of Digital & Social Media Marketing     Full-text available via subscription   (Followers: 16)
Journal of Economics and Management Sciences     Open Access  
Journal of Education Advancement & Marketing     Full-text available via subscription   (Followers: 1)
Journal of Euromarketing     Hybrid Journal   (Followers: 3)
Journal of Fashion Marketing and Management     Hybrid Journal   (Followers: 9)
Journal of Global Fashion Marketing     Hybrid Journal   (Followers: 2)
Journal of Global Responsibility     Hybrid Journal   (Followers: 3)
Journal of Global Scholars of Marketing Science : Bridging Asia and the World     Hybrid Journal   (Followers: 1)
Journal of Historical Research in Marketing     Hybrid Journal   (Followers: 4)
Journal of Hospitality Marketing & Management     Hybrid Journal   (Followers: 8)
Journal of International Marketing Modeling     Open Access   (Followers: 1)
Journal of Islamic Marketing     Hybrid Journal   (Followers: 4)
Journal of Marketing Analytics     Hybrid Journal   (Followers: 5)
Journal of Marketing and Consumer Research     Open Access   (Followers: 6)
Journal of Marketing and HR     Open Access   (Followers: 2)
Journal of Marketing Behavior     Full-text available via subscription   (Followers: 9)
Journal of Marketing Channels     Hybrid Journal   (Followers: 5)
Journal of Marketing for Higher Education     Hybrid Journal   (Followers: 10)
Journal of Marketing Management     Hybrid Journal   (Followers: 21)
Journal of Medical Marketing     Hybrid Journal   (Followers: 12)
Journal of Personal Selling and Sales Management     Hybrid Journal   (Followers: 9)
Journal of Place Management and Development     Hybrid Journal   (Followers: 1)
Journal of Research in Interactive Marketing     Hybrid Journal   (Followers: 6)
Journal of Research in Marketing and Entrepreneurship     Hybrid Journal   (Followers: 10)
Journal of Revenue and Pricing Management     Hybrid Journal   (Followers: 4)
Journal of Social Marketing     Hybrid Journal   (Followers: 7)
Journal of the Association for Consumer Research     Full-text available via subscription   (Followers: 7)
Journal of Theoretical and Applied Electronic Commerce Research     Open Access  
Jurnal Ekonomi Manajemen     Open Access  
Jurnal Manajemen dan Pemasaran Jasa     Open Access  
Jurnal Manajemen Dayasaing     Open Access  
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management     Open Access  
Luxury : History, Culture, Consumption     Full-text available via subscription   (Followers: 2)
Luxury Research Journal     Hybrid Journal   (Followers: 2)
Management & Marketing     Open Access   (Followers: 2)
Management of Organizations: Systematic Research     Open Access  
Management Sciences. Nauki o Zarz?dzaniu     Open Access  
Marco : Márketing y Comunicación Política     Full-text available via subscription  
Marketing & Tourism Review     Open Access   (Followers: 1)
Marketing Education Review     Full-text available via subscription   (Followers: 6)
Marketing Theory     Hybrid Journal   (Followers: 15)
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan     Open Access  
Mercati & Competitività     Full-text available via subscription  
NIM Marketing Intelligence Review     Free   (Followers: 1)
Nonprofit Communications Report     Hybrid Journal   (Followers: 3)
Organicom     Open Access  
Pacific Rim Property Research Journal     Hybrid Journal  
Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias     Open Access  
Poliantea     Open Access  
Propel Journal of Applied Management     Open Access   (Followers: 3)
Public Opinion Quarterly     Hybrid Journal   (Followers: 22)
Public Relations Inquiry     Hybrid Journal   (Followers: 5)
Publicitas : Comunicación y Cultura     Open Access  
Questiones Publicitarias     Open Access  
Recherche et Applications en Marketing     Hybrid Journal   (Followers: 1)
Recherche et Applications en Marketing (English Edition)     Hybrid Journal   (Followers: 1)
Research in Electronic Commerce Frontiers     Open Access   (Followers: 1)
Research World     Hybrid Journal  
Review of Market Integration     Hybrid Journal   (Followers: 2)
Review of Marketing Research     Hybrid Journal   (Followers: 13)
Revista Eletrônica Academicus     Open Access  
Social Marketing Quarterly     Hybrid Journal   (Followers: 6)
South Asian Journal of Marketing     Open Access   (Followers: 2)
Spanish Journal of Marketing - ESIC     Open Access  
Studia Universitatis Babes-Bolyai Oeconomica     Open Access   (Followers: 2)
Universal Journal of Industrial and Business Management     Open Access  

           

Similar Journals
Journal Cover
Journal of Marketing for Higher Education
Journal Prestige (SJR): 0.659
Citation Impact (citeScore): 1
Number of Followers: 10  
 
Hybrid Journal Hybrid journal   * Containing 6 Open Access Open Access article(s) in this issue *
ISSN (Print) 0884-1241 - ISSN (Online) 1540-7144
Published by Taylor and Francis Homepage  [2648 journals]
  • Reversing student attrition intentions using university COVID-19 response:
           a serial mediation and multi-group analysis

    • Free pre-print version: Loading...

      Authors: Oluwatobi A. Ogunmokun, Seldjan Timur, Juliet E. Ikhide
      Pages: 1 - 20
      Abstract: .

      Citation: Journal of Marketing for Higher Education
      PubDate: 2022-04-25T07:23:14Z
      DOI: 10.1080/08841241.2022.2052226
       
  • Four key variables for determining the image of higher education
           institutions: a cross-national analysis based on undergraduate students

    • Free pre-print version: Loading...

      Authors: Purificación Alcaide-Pulido, Belén Gutiérrez-Villar, Mariano Carbonero-Ruz, Helena Alves
      Pages: 1 - 19
      Abstract: .

      Citation: Journal of Marketing for Higher Education
      PubDate: 2022-04-18T09:42:12Z
      DOI: 10.1080/08841241.2022.2056671
       
  • Evaluating the influence of university ranking on the credibility and
           perceived differentiation of university brands

    • Free pre-print version: Loading...

      Authors: Önder Kethüda
      Pages: 1 - 18
      Abstract: .

      Citation: Journal of Marketing for Higher Education
      PubDate: 2022-04-12T01:17:10Z
      DOI: 10.1080/08841241.2022.2059733
       
  • University graduates’ segmentation: determinant factors

    • Free pre-print version: Loading...

      Authors: Teodoro Luque-Martínez, Luis Doña-Toledo, Nina Faraoni
      Pages: 1 - 24
      Abstract: .

      Citation: Journal of Marketing for Higher Education
      PubDate: 2022-04-06T06:56:05Z
      DOI: 10.1080/08841241.2022.2056280
       
  • The journey towards finding your favourite university. A segmentation
           study based on selection criteria

    • Free pre-print version: Loading...

      Authors: Marta Retamosa, Angel Millán, Juan A. García
      Pages: 1 - 25
      Abstract: .

      Citation: Journal of Marketing for Higher Education
      PubDate: 2022-04-04T09:15:40Z
      DOI: 10.1080/08841241.2022.2058146
       
  • Responding to a disruptive health crisis for higher education
           institutions: service quality and perceived safety effects on student
           satisfaction

    • Free pre-print version: Loading...

      Authors: Margaret L. Sheng, Abu Amar Fauzi
      Pages: 1 - 23
      Abstract: .

      Citation: Journal of Marketing for Higher Education
      PubDate: 2022-04-04T09:13:45Z
      DOI: 10.1080/08841241.2022.2056282
       
  • User-generated and brand-generated content as indicators of university
           brand personality and business strategy

    • Free pre-print version: Loading...

      Authors: Hande Karadağ, Petek Tosun, Büşra Ayan
      Pages: 1 - 23
      Abstract: .

      Citation: Journal of Marketing for Higher Education
      PubDate: 2022-04-04T05:49:47Z
      DOI: 10.1080/08841241.2022.2056281
       
  • Role of internal marketing in Australian higher education sector: age,
           gender and job level as moderators

    • Free pre-print version: Loading...

      Authors: Sidrah Asif, Johra Kayeser Fatima, Raechel Johns
      Pages: 1 - 18
      Abstract: .

      Citation: Journal of Marketing for Higher Education
      PubDate: 2022-03-23T07:33:52Z
      DOI: 10.1080/08841241.2022.2049951
       
  • What role does the brand play' Measuring the impact of customer-based
           brand equity on the selection of MBA programs at Dutch business schools

    • Free pre-print version: Loading...

      Authors: Nadine Walter, Omid Asgari, Thomas Cleff
      Pages: 1 - 23
      Abstract: .

      Citation: Journal of Marketing for Higher Education
      PubDate: 2022-03-17T07:33:38Z
      DOI: 10.1080/08841241.2022.2048430
       
  • Systemic shock, cultural differences, and customer satisfaction: lessons
           from student perceptions in shift to non-classroom education during
           initial phases of pandemic

    • Free pre-print version: Loading...

      Authors: F. Robert Buchanan, Saju Jose, Nilesh Khare
      Pages: 1 - 20
      Abstract: .

      Citation: Journal of Marketing for Higher Education
      PubDate: 2022-03-16T07:02:27Z
      DOI: 10.1080/08841241.2022.2042760
       
  • A multi-stakeholder perspective of relationship marketing in higher
           education institutions

         This is an Open Access Article Open Access Article

    • Free pre-print version: Loading...

      Authors: Varsha Jain, Emmanuel Mogaji, Himani Sharma, Anantha S. Babbili
      Pages: 1 - 19
      Abstract: .

      Citation: Journal of Marketing for Higher Education
      PubDate: 2022-03-16T04:23:03Z
      DOI: 10.1080/08841241.2022.2034201
       
  • Are university ranking and popularity related' An analysis of 500
           universities in Google Trends and the QS ranking in 2012-2020

    • Free pre-print version: Loading...

      Authors: Krzysztof Rybiński, Andrzej Wodecki
      Pages: 1 - 18
      Abstract: .

      Citation: Journal of Marketing for Higher Education
      PubDate: 2022-03-13T07:49:16Z
      DOI: 10.1080/08841241.2022.2049952
       
  • Choosing a Higher Education destination: Marketing of where, why and
           how'

    • Free pre-print version: Loading...

      Authors: Ayşe Collins, Hasan Şimşek, Aygil Takır
      Pages: 1 - 22
      Abstract: .

      Citation: Journal of Marketing for Higher Education
      PubDate: 2022-03-13T06:05:31Z
      DOI: 10.1080/08841241.2022.2048431
       
  • China’s higher education branding: Study in China as an emerging
           national brand

    • Free pre-print version: Loading...

      Authors: Min Hong, Ian Hardy
      Pages: 1 - 21
      Abstract: .

      Citation: Journal of Marketing for Higher Education
      PubDate: 2022-02-27T06:20:01Z
      DOI: 10.1080/08841241.2022.2042761
       
  • The impact of COVID-19 on marketing for higher education institutions in
           developing countries: the case of Lebanon

    • Free pre-print version: Loading...

      Authors: Samer Elhajjar, Laurent Yacoub
      Pages: 1 - 20
      Abstract: .

      Citation: Journal of Marketing for Higher Education
      PubDate: 2022-02-24T07:40:32Z
      DOI: 10.1080/08841241.2022.2042759
       
  • Like father like son: the role of similar-education parents in their
           children’s university choice

         This is an Open Access Article Open Access Article

    • Free pre-print version: Loading...

      Authors: Ahmed Eldegwy, Tamer H. Elsharnouby, Wael Kortam
      Pages: 1 - 20
      Abstract: .

      Citation: Journal of Marketing for Higher Education
      PubDate: 2022-02-06T09:10:39Z
      DOI: 10.1080/08841241.2021.2018087
       
  • An application of the net promoter score in higher education

    • Free pre-print version: Loading...

      Authors: Ali Kara, Alma Mintu-Wimsatt, John E. Spillan
      Pages: 1 - 24
      Abstract: .

      Citation: Journal of Marketing for Higher Education
      PubDate: 2022-01-07T09:54:25Z
      DOI: 10.1080/08841241.2021.2018088
       
  • College choice & the consumer: the impact of gender on higher
           education enrollment

    • Free pre-print version: Loading...

      Authors: Jessica Syed, Ane Turner Johnson, Sarah Ferguson
      Pages: 1 - 21
      Abstract: .

      Citation: Journal of Marketing for Higher Education
      PubDate: 2022-01-06T08:35:34Z
      DOI: 10.1080/08841241.2021.2006851
       
  • Post Browne Review: a reflective analysis of marketisation dilemmas of
           senior managers in English universities

         This is an Open Access Article Open Access Article

    • Free pre-print version: Loading...

      Authors: Kuldeep Singh Banwait, Charles Hancock
      Pages: 1 - 18
      Abstract: .

      Citation: Journal of Marketing for Higher Education
      PubDate: 2021-12-03T06:08:22Z
      DOI: 10.1080/08841241.2021.2006853
       
  • Understanding the relationships between B2C and C2C value co-creation in
           the universities: the mediating role of brand awareness

    • Free pre-print version: Loading...

      Authors: Long Hoang Le, Son Cong Bui, Giang Huong Duong, Yung-Chie Chang
      Pages: 1 - 21
      Abstract: .

      Citation: Journal of Marketing for Higher Education
      PubDate: 2021-12-03T05:41:47Z
      DOI: 10.1080/08841241.2021.2006852
       
  • Corporate branding of academic institutions: semiotic communication of
           logos and names

    • Free pre-print version: Loading...

      Authors: Ying Qi Wu, Cecilia Yin Mei Cheong
      Pages: 1 - 23
      Abstract: .

      Citation: Journal of Marketing for Higher Education
      PubDate: 2021-11-22T07:28:00Z
      DOI: 10.1080/08841241.2021.1989544
       
  • Does forced-shift to online learning affect university brand image in
           South Korea' Role of perceived harm and international students’
           learning engagement

    • Free pre-print version: Loading...

      Authors: Umer Zaman, Murat Aktan, Hasnan Baber, Shahid Nawaz
      Pages: 1 - 25
      Abstract: .

      Citation: Journal of Marketing for Higher Education
      PubDate: 2021-11-12T07:40:09Z
      DOI: 10.1080/08841241.2021.1998285
       
  • Role of social media technologies and customer relationship management
           capabilities 2.0 in creating customer loyalty and university reputation

    • Free pre-print version: Loading...

      Authors: Syed Asim Shah, Muhammad Haroon Shoukat, Muhammad Shakil Ahmad, Bilal Khan
      Pages: 1 - 24
      Abstract: .

      Citation: Journal of Marketing for Higher Education
      PubDate: 2021-10-28T06:56:16Z
      DOI: 10.1080/08841241.2021.1991072
       
  • You are what you communicate: on the relationships among university brand
           personality, identification, student participation, and citizenship
           behaviour

         This is an Open Access Article Open Access Article

    • Free pre-print version: Loading...

      Authors: Fahmida Naheen, Tamer H. Elsharnouby
      Pages: 1 - 22
      Abstract: .

      Citation: Journal of Marketing for Higher Education
      PubDate: 2021-10-26T05:57:34Z
      DOI: 10.1080/08841241.2021.1992814
       
  • The application of an innovative model to measure university brand image.
           Differences between English, Spanish and Portuguese undergraduate students
           

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      Authors: Purificación Alcaide-Pulido, Helen O’Sullivan, Chris Chapleo
      Pages: 1 - 18
      Abstract: .

      Citation: Journal of Marketing for Higher Education
      PubDate: 2021-10-21T11:36:38Z
      DOI: 10.1080/08841241.2021.1977450
       
  • A comparative analysis of institutional commitment: are business students
           different'

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      Authors: Leslie J. Wardley, John Nadeau, Charles H. Bélanger
      Pages: 1 - 21
      Abstract: .

      Citation: Journal of Marketing for Higher Education
      PubDate: 2021-10-10T07:34:11Z
      DOI: 10.1080/08841241.2021.1977449
       
  • Student satisfaction: the role of expectations in mitigating the pain of
           paying fees

         This is an Open Access Article Open Access Article

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      Authors: Jashim Khan, Jane Hemsley-Brown
      Pages: 1 - 23
      Abstract: .

      Citation: Journal of Marketing for Higher Education
      PubDate: 2021-10-10T06:50:12Z
      DOI: 10.1080/08841241.2021.1973646
       
  • Determinants of learner-centric brand equity for online universities in
           Gulf countries

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      Authors: Syed Aziz Anwar, M. Sadiq Sohail, Ahmed Ankit, Meera Al-Marri
      Pages: 1 - 20
      Abstract: .

      Citation: Journal of Marketing for Higher Education
      PubDate: 2021-10-03T09:56:04Z
      DOI: 10.1080/08841241.2021.1983689
       
  • Loyalty to higher education institutions and the relationship with
           reputation: an integrated model with multi-stakeholder approach

    • Free pre-print version: Loading...

      Authors: Francisco J. García-Rodríguez, Desiderio Gutiérrez-Taño
      Pages: 1 - 23
      Abstract: .

      Citation: Journal of Marketing for Higher Education
      PubDate: 2021-09-28T06:50:15Z
      DOI: 10.1080/08841241.2021.1975185
       
  • The role of university switching costs, perceived service quality,
           perceived university image and student satisfaction in shaping student
           loyalty

    • Free pre-print version: Loading...

      Authors: Mazhar Ali, Huma Amir, Masood Ahmed
      Pages: 1 - 22
      Abstract: .

      Citation: Journal of Marketing for Higher Education
      PubDate: 2021-09-19T02:28:49Z
      DOI: 10.1080/08841241.2021.1975184
       
  • The educational placebo effect: branding higher education benefits student
           learning

    • Free pre-print version: Loading...

      Authors: Sina Esteky, S. H. Kalati
      Pages: 1 - 16
      Abstract: .

      Citation: Journal of Marketing for Higher Education
      PubDate: 2021-09-11T01:35:53Z
      DOI: 10.1080/08841241.2021.1975186
       
  • Corporate social responsibility and brand loyalty in private higher
           education: mediation assessment of brand reputation and trust

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      Authors: S. Mostafa Rasoolimanesh, Poh Ling Tan, Mehran Nejati, Azadeh Shafaei
      Pages: 1 - 22
      Abstract: .

      Citation: Journal of Marketing for Higher Education
      PubDate: 2021-09-06T08:43:44Z
      DOI: 10.1080/08841241.2021.1973645
       
  • Higher education institution choice intention model: mediation effect of
           attitude

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      Authors: Kevser Tasel-Jurkovic, İpek Altinbasak-Farina
      Pages: 1 - 20
      Abstract: .

      Citation: Journal of Marketing for Higher Education
      PubDate: 2021-08-27T08:32:32Z
      DOI: 10.1080/08841241.2021.1969489
       
  • Marketing of higher education institutes through the creation of positive
           learning experiences – analyzing the role of teachers’ caring
           behaviors

    • Free pre-print version: Loading...

      Authors: Monica Khanna, Isaac Jacob, Anjali Chopra
      Pages: 1 - 20
      Abstract: .

      Citation: Journal of Marketing for Higher Education
      PubDate: 2021-08-22T06:45:43Z
      DOI: 10.1080/08841241.2021.1966158
       
  • Innovation in educational marketing: a study applied to Brazilian private
           higher education institutions

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      Authors: Fernanda Edileuza Riccomini, Claudia Brito Silva Cirani, Samara de Carvalho Pedro, Daniela Menezes Garzaro, Kambou Sie Kevin
      Pages: 1 - 21
      Abstract: .

      Citation: Journal of Marketing for Higher Education
      PubDate: 2021-08-17T09:02:36Z
      DOI: 10.1080/08841241.2021.1966157
       
  • Cultural exploration as an antecedent of students’ intention to attend
           university events: an extension of the theory of reasoned action

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      Authors: Ayman Harb, Aahed Khliefat, Yahya A. Alzghoul, Deborah Fowler, Nael Sarhan, Khalid Eyoun
      Pages: 1 - 23
      Abstract: .

      Citation: Journal of Marketing for Higher Education
      PubDate: 2021-08-01T06:17:50Z
      DOI: 10.1080/08841241.2021.1958125
       
  • Measuring COVID-19’s impact on international HE students and
           

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      Authors: Steven Greenland, Muhammad Saleem, Roopali Misra, Bhanu Bhatia
      Pages: 1 - 28
      Abstract: .

      Citation: Journal of Marketing for Higher Education
      PubDate: 2021-07-22T07:41:45Z
      DOI: 10.1080/08841241.2021.1949660
       
  • Customer service quality, emotional brand attachment and customer
           citizenship behaviors: findings from an emerging higher education market

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      Authors: Khurram Sharif, Mouna Sidi Lemine
      Pages: 1 - 26
      Abstract: .

      Citation: Journal of Marketing for Higher Education
      PubDate: 2021-07-11T06:27:55Z
      DOI: 10.1080/08841241.2021.1949659
       
  • Antecedents and consequences of students’ attitudes towards
           internationally accredited business schools: a signalling theory
           perspective

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      Authors: Muhammad Mohsin Butt, Jeroen Huisman, Dildar Hussain, Muhammad Alam, Muslim Amin
      Pages: 1 - 17
      Abstract: .

      Citation: Journal of Marketing for Higher Education
      PubDate: 2021-06-22T08:42:16Z
      DOI: 10.1080/08841241.2021.1942388
       
  • Antecedents and consequences of brand citizenship behavior in private
           higher education institutions

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      Authors: Kamran Khan, Irfan Hameed, Syed Karamatullah Hussainy
      Pages: 1 - 22
      Abstract: .

      Citation: Journal of Marketing for Higher Education
      PubDate: 2021-06-13T08:48:03Z
      DOI: 10.1080/08841241.2021.1927934
       
  • Identification and emotional attachment in higher education: antecedents
           and consequences

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      Authors: Mehmet Özer, Alper Özer, Akın Koçak
      Pages: 1 - 25
      Abstract: .

      Citation: Journal of Marketing for Higher Education
      PubDate: 2021-06-10T04:27:11Z
      DOI: 10.1080/08841241.2021.1936744
       
  • Commitment of key internal stakeholders during internationalization:
           challenges of an emerging market culture

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      Authors: Natalia V. Volkova, Maria S. Plakhotnik
      Pages: 1 - 19
      Abstract: .

      Citation: Journal of Marketing for Higher Education
      PubDate: 2021-06-03T03:05:44Z
      DOI: 10.1080/08841241.2021.1933672
       
  • What affects university image and students’ supportive attitudes:
           the 4Q Model

    • Free pre-print version: Loading...

      Authors: Ismail Erkan, Sevtap Unal, Fulya Acikgoz
      Pages: 1 - 18
      Abstract: .

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