Subjects -> BUSINESS AND ECONOMICS (Total: 3570 journals)
    - ACCOUNTING (132 journals)
    - BANKING AND FINANCE (306 journals)
    - BUSINESS AND ECONOMICS (1248 journals)
    - CONSUMER EDUCATION AND PROTECTION (20 journals)
    - COOPERATIVES (4 journals)
    - ECONOMIC SCIENCES: GENERAL (212 journals)
    - ECONOMIC SYSTEMS, THEORIES AND HISTORY (235 journals)
    - FASHION AND CONSUMER TRENDS (20 journals)
    - HUMAN RESOURCES (103 journals)
    - INSURANCE (26 journals)
    - INTERNATIONAL COMMERCE (145 journals)
    - INTERNATIONAL DEVELOPMENT AND AID (103 journals)
    - INVESTMENTS (22 journals)
    - LABOR AND INDUSTRIAL RELATIONS (61 journals)
    - MACROECONOMICS (17 journals)
    - MANAGEMENT (595 journals)
    - MARKETING AND PURCHASING (116 journals)
    - MICROECONOMICS (23 journals)
    - PRODUCTION OF GOODS AND SERVICES (143 journals)
    - PUBLIC FINANCE, TAXATION (37 journals)
    - TRADE AND INDUSTRIAL DIRECTORIES (2 journals)

MARKETING AND PURCHASING (116 journals)                     

Showing 1 - 105 of 105 Journals sorted alphabetically
Advances in International Marketing     Full-text available via subscription   (Followers: 6)
AMS Review     Partially Free   (Followers: 3)
Applied Marketing Analytics     Full-text available via subscription   (Followers: 4)
Arts and the Market     Hybrid Journal   (Followers: 5)
Asia Pacific Public Relations Journal     Open Access   (Followers: 1)
Atlantic Marketing Journal     Open Access   (Followers: 3)
Australasian Marketing Journal (AMJ)     Hybrid Journal   (Followers: 4)
CBR - Consumer Behavior Review     Open Access  
Cogent Business & Management     Open Access   (Followers: 2)
Consumer Psychology Review     Hybrid Journal   (Followers: 3)
Customer Needs and Solutions     Hybrid Journal   (Followers: 4)
European Journal of Management Issues     Open Access   (Followers: 1)
Expert Journal of Marketing     Open Access   (Followers: 4)
IMP Journal     Hybrid Journal  
Innovative Marketing     Open Access   (Followers: 4)
International Journal of Applied Behavioral Economics     Full-text available via subscription   (Followers: 18)
International Journal of Customer Relationship Marketing and Management     Full-text available via subscription   (Followers: 11)
International Journal of Event and Festival Management     Hybrid Journal   (Followers: 6)
International Journal of Export Marketing     Hybrid Journal   (Followers: 1)
International Journal of Industrial Marketing     Open Access   (Followers: 7)
International Journal of Internet Marketing and Advertising     Hybrid Journal   (Followers: 20)
International Journal of Islamic Marketing and Branding     Hybrid Journal   (Followers: 5)
International Journal of Leisure and Tourism Marketing     Hybrid Journal   (Followers: 15)
International Journal of Marketing Studies     Open Access   (Followers: 12)
International Journal of Online Marketing     Full-text available via subscription   (Followers: 5)
International Journal of Sport Communication     Hybrid Journal   (Followers: 6)
International Journal of Sports Marketing and Sponsorship     Hybrid Journal  
International Review of Communication and Marketing Mix : IROCAMM     Open Access   (Followers: 1)
International Review of Management and Marketing     Open Access   (Followers: 12)
Italian Journal of Marketing     Hybrid Journal  
Journal of Advertising Education     Hybrid Journal  
Journal of Brand Management     Hybrid Journal   (Followers: 12)
Journal of Brand Strategy     Full-text available via subscription   (Followers: 4)
Journal of Business Logistics     Hybrid Journal   (Followers: 8)
Journal of Business-to-Business Marketing     Hybrid Journal   (Followers: 13)
Journal of Contemporary Marketing Science     Hybrid Journal   (Followers: 1)
Journal of Credit Risk     Full-text available via subscription   (Followers: 1)
Journal of Cultural Marketing Strategy     Full-text available via subscription   (Followers: 1)
Journal of Destination Marketing & Management     Hybrid Journal  
Journal of Digital & Social Media Marketing     Full-text available via subscription   (Followers: 16)
Journal of Economics and Management Sciences     Open Access  
Journal of Education Advancement & Marketing     Full-text available via subscription   (Followers: 1)
Journal of Euromarketing     Hybrid Journal   (Followers: 3)
Journal of Fashion Marketing and Management     Hybrid Journal   (Followers: 9)
Journal of Global Fashion Marketing     Hybrid Journal   (Followers: 2)
Journal of Global Responsibility     Hybrid Journal   (Followers: 3)
Journal of Global Scholars of Marketing Science : Bridging Asia and the World     Hybrid Journal   (Followers: 1)
Journal of Historical Research in Marketing     Hybrid Journal   (Followers: 4)
Journal of Hospitality Marketing & Management     Hybrid Journal   (Followers: 8)
Journal of International Marketing Modeling     Open Access   (Followers: 1)
Journal of Islamic Marketing     Hybrid Journal   (Followers: 4)
Journal of Marketing Analytics     Hybrid Journal   (Followers: 5)
Journal of Marketing and Consumer Research     Open Access   (Followers: 6)
Journal of Marketing and HR     Open Access   (Followers: 2)
Journal of Marketing Behavior     Full-text available via subscription   (Followers: 9)
Journal of Marketing Channels     Hybrid Journal   (Followers: 5)
Journal of Marketing for Higher Education     Hybrid Journal   (Followers: 10)
Journal of Marketing Management     Hybrid Journal   (Followers: 21)
Journal of Medical Marketing     Hybrid Journal   (Followers: 12)
Journal of Personal Selling and Sales Management     Hybrid Journal   (Followers: 9)
Journal of Place Management and Development     Hybrid Journal   (Followers: 1)
Journal of Research in Interactive Marketing     Hybrid Journal   (Followers: 6)
Journal of Research in Marketing and Entrepreneurship     Hybrid Journal   (Followers: 10)
Journal of Revenue and Pricing Management     Hybrid Journal   (Followers: 4)
Journal of Social Marketing     Hybrid Journal   (Followers: 7)
Journal of the Association for Consumer Research     Full-text available via subscription   (Followers: 7)
Journal of Theoretical and Applied Electronic Commerce Research     Open Access  
Jurnal Ekonomi Manajemen     Open Access  
Jurnal Manajemen dan Pemasaran Jasa     Open Access  
Jurnal Manajemen Dayasaing     Open Access  
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management     Open Access  
Luxury : History, Culture, Consumption     Full-text available via subscription   (Followers: 2)
Luxury Research Journal     Hybrid Journal   (Followers: 2)
Management & Marketing     Open Access   (Followers: 2)
Management of Organizations: Systematic Research     Open Access  
Management Sciences. Nauki o Zarz?dzaniu     Open Access  
Marco : Márketing y Comunicación Política     Full-text available via subscription  
Marketing & Tourism Review     Open Access   (Followers: 1)
Marketing Education Review     Full-text available via subscription   (Followers: 6)
Marketing Theory     Hybrid Journal   (Followers: 15)
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan     Open Access  
Mercati & Competitività     Full-text available via subscription  
NIM Marketing Intelligence Review     Free   (Followers: 1)
Nonprofit Communications Report     Hybrid Journal   (Followers: 3)
Organicom     Open Access  
Pacific Rim Property Research Journal     Hybrid Journal  
Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias     Open Access  
Poliantea     Open Access  
Propel Journal of Applied Management     Open Access   (Followers: 3)
Public Opinion Quarterly     Hybrid Journal   (Followers: 22)
Public Relations Inquiry     Hybrid Journal   (Followers: 5)
Publicitas : Comunicación y Cultura     Open Access  
Questiones Publicitarias     Open Access  
Recherche et Applications en Marketing     Hybrid Journal   (Followers: 1)
Recherche et Applications en Marketing (English Edition)     Hybrid Journal   (Followers: 1)
Research in Electronic Commerce Frontiers     Open Access   (Followers: 1)
Research World     Hybrid Journal  
Review of Market Integration     Hybrid Journal   (Followers: 2)
Review of Marketing Research     Hybrid Journal   (Followers: 13)
Revista Eletrônica Academicus     Open Access  
Social Marketing Quarterly     Hybrid Journal   (Followers: 6)
South Asian Journal of Marketing     Open Access   (Followers: 2)
Spanish Journal of Marketing - ESIC     Open Access  
Studia Universitatis Babes-Bolyai Oeconomica     Open Access   (Followers: 2)
Universal Journal of Industrial and Business Management     Open Access  

           

Similar Journals
Journal Cover
Journal of Fashion Marketing and Management
Journal Prestige (SJR): 0.608
Citation Impact (citeScore): 2
Number of Followers: 9  
 
Hybrid Journal Hybrid journal   * Containing 2 Open Access Open Access article(s) in this issue *
ISSN (Print) 1361-2026 - ISSN (Online) 1758-7433
Published by Emerald Homepage  [360 journals]
  • Futurizing luxury: an activity-centric model of phygital luxury
           experiences

    • Free pre-print version: Loading...

      Authors: Charles Aaron Lawry
      Abstract: The purpose of this study is to examine how phygital luxury experiences can be generated from mobile-mediated service activities while enabling luxury apparel shoppers to attain status goals and hedonic goals. Phygital luxury experiences are defined in this context as shopping experiences that blend the participative and immersive components of mobile and ubiquitous media with physical luxury servicescapes. This conceptual research draws on activity theory from the field of human-computer interaction to produce an activity-centric model of phygital luxury experiences. By drawing on activity theory, the authors develop research propositions and build a conceptual model. The conceptual model probes how phygital luxury experiences can be generated from mobile-mediated service activities that enable luxury apparel shoppers to attain status goals and hedonic goals. In turn, service activities are proposed to meld with luxury shopping goals when mobile devices allow luxury apparel shoppers to participate in community-, rules-, and labor-based service activities. First, the conceptual model demonstrates that social validation and personalization are status and hedonic drivers for community-based service activities (e.g. content-sharing and multiplatform storytelling). Second, special privileges and new comforts are status and hedonic drivers for rules-based service activities (e.g. engaging in pseudo-webrooming, pseudo-showrooming, and seamless and on-demand resources). Third, know-how and domination are status and hedonic drivers for labor-based service activities (e.g. adopting self-service technologies and smart or intelligent displays). This conceptual model contributes to the well-documented need for research on interactive luxury strategies and luxury retail innovation. Overall, these service activities provide luxury brands and shoppers new opportunities for building elite communities, bending store rules, and altering the division of labor within physical stores. At the same time, this model shows that exclusivity and allure of luxury consumption can be reproduced through luxury apparel shoppers’ embodied interactions with salespeople and relevant audiences in connected store environments.
      Citation: Journal of Fashion Marketing and Management
      PubDate: 2022-05-17
      DOI: 10.1108/JFMM-05-2021-0125
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Designing for circularity: sustainable pathways for Australian fashion
           small to medium enterprises

    • Free pre-print version: Loading...

      Authors: Lisa Westover Piller
      Abstract: Australians consume twice the global average of textiles and are deeply engaged in a linear take/make/waste fashion model. Furthermore the Australian fashion sector has some unique supply chain complications of geographical distances, sparse population and fragmentation in processing and manufacturing. This research aims to examine how Australian fashion small to medium enterprises (SMEs) are overcoming these challenges to run fashion businesses built around core principles of product stewardship (PS) and circularity. SMEs make up 88% of the Australian apparel manufacturing sector. This qualitative exploratory study included in-depth interviews with three Australian fashion SMEs engaged in circular design practice, and a focus group of 10 Western Australian fashion advocates of sustainability. Analytic coding and analysis of the data developed eight distinct themes. This study examines the barriers to circular economy (CE) that exist in the Australian fashion sector, and maps the practice of Australian SMEs with circular business models in overcoming these barriers. In CE innovation, Australian SMEs may have an advantage over larger fashion companies with more unwieldy structures. Employing design-thinking strategies, Australian SMEs with a foundation of PS and circular purpose are creating new systems of viable closed-loop business models and design processes. The themes from this research contribute to the limited literature on circular innovation examples that link CE theory with practice in the fashion sector. The model for circularity maps the practice of three SMEs built around core principles of PS and circularity in overcoming the barriers to CE in an Australian context, and may be used as a visual tool in education and understanding.
      Citation: Journal of Fashion Marketing and Management
      PubDate: 2022-05-17
      DOI: 10.1108/JFMM-09-2021-0220
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Investigating webrooming behavior: a case of Indian luxury consumers

    • Free pre-print version: Loading...

      Authors: Amit Shankar , Sheetal Jain
      Abstract: The purpose of the current study is to examine why luxury consumers webroom. The study further examines the intervening effects of social norms, age, and gender. A cross-sectional data from 374 Indian luxury consumers was collected using questionnaire surveys. Confirmatory factor analysis, covariance-based structural equation modeling and PROCESS macro were used to analyze the data. Findings suggest that perceived usefulness of searching online, sales-staff assistance, socialization, and need for touch have significant positive effect on attitude toward webrooming. The moderation effect findings suggest that subjective norm significantly moderates the association between attitude toward webrooming and webrooming intention. Practically, the findings are likely to aid luxury marketers in designing effective channel strategies to maximize their reach via both offline and online channel. This study provides several contributions to the luxury marketing and retailing literature by examining luxury consumers' webrooming intention.
      Citation: Journal of Fashion Marketing and Management
      PubDate: 2022-05-11
      DOI: 10.1108/JFMM-09-2021-0227
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Small-series supply network configuration priorities and challenges in the
           EU textile and apparel industry

         This is an Open Access Article Open Access Article

    • Free pre-print version: Loading...

      Authors: Sara Harper , Rudrajeet Pal
      Abstract: Technology and market pressures are encouraging localized and small-series production in customer-driven industries. The purpose of this paper is to explore and understand the supply chain-, product- and process-design factors for small-series production in EU’s textile and apparel industry, to understand configuration decisions, priorities and challenges. An interview study was undertaken with ten companies that represent diverse small-series production models and value chain roles. Interview data was analysed to identify supply network configuration characteristics, decision priorities and challenges. Three small-series production models emerged from the analysis, differing with respect to adoption of process postponement and customization. The findings confirm and extend past research regarding diverse decision priorities and product, process, supply chain structure/relationship configurations. Challenges identified relate to planning (priorities) and implementation (configuration). Whereas competence availability and digital technology challenges are common, several difficulties are linked to production model like tensions related to priorities and small volumes, which are not found with customization. Future research can make comparisons with other industry and location contexts; adopt dynamic approaches to distinguish between design and reconfiguration processes; and address indicated paradoxical-tensions. The study findings can provide guidance for companies regarding identification of priorities and management of (planning/implementation) challenges impacting small-series production in T&A. The paper brings a configuration perspective at the supply chain level to the problem of small-series production implementation, which demands holistic and context-specific understanding.
      Citation: Journal of Fashion Marketing and Management
      PubDate: 2022-05-10
      DOI: 10.1108/JFMM-07-2021-0173
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • The interaction of clothing design factors: how to attract consumers'
           visual attention and enhance emotional experience

    • Free pre-print version: Loading...

      Authors: Xiaohong Mo , Xian Yang , Bin Hu
      Abstract: This paper aims to study consumers’ visual attention and emotional experience with clothing design factors and their combinations from the perspective of cognition and emotion and propose an interaction phenomenon to evaluate the combined effect of clothing factors to better guide online clothing design and sales. An eye movement physiology experiment was conducted, 33 participants screened by questionnaires were invited for this experiment. Hypotheses of visual attention were verified by the FIRST_FIXATION_TIME indicator, DWELL_TIME indicator and FIXATION_COUNT indicator. Hypotheses of emotional experience were verified by the PUPIL_SIZE indicator. First, on the product list page, it is better to use only the three factors of clothing and a small number of stimulating factors. Second, when the stimulus is consistent with the cognitive task performed by the consumer, the efficiency of the task and the consumer's user experience will be improved. Third, the positive interaction phenomenon of clothing design factors and their combinations could significantly attract consumers' visual attention and improve their emotional experience. This work argues consumer interest and emotional experience with online clothing can be expressed through eye movement physiological indicators, and the concept of interaction was proposed to evaluate the design and display of online clothing. This paper conducted interaction research on online clothing design factors and their combinations from the perspective of cognition and emotion, which provided an objective quantitative method for online clothing designers and online clothing retailers.
      Citation: Journal of Fashion Marketing and Management
      PubDate: 2022-04-28
      DOI: 10.1108/JFMM-10-2021-0269
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Maturity model toll to diagnose Industry 4.0 in the clothing industry

    • Free pre-print version: Loading...

      Authors: Ana Julia Dal Forno , Walakis Vieira Bataglini , Fernanda Steffens , Antonio Augusto Ulson de Souza
      Abstract: The purpose of this paper is to present a diagnostic instrument of the maturity of Industry 4.0 technologies adapted to the textile and clothing sector and constructed based on the technological references that support this industrial evolution process. The proposed methodology began with the systematic literature review using the SciMAT software and then a questionnaire was developed with 49 questions divided into 5 categories – demography, technologies, strategy, digital skills and benefits of the deployment. The application in 19 different sectors and 72 people in a textile industry showed this sector is still traditional. The diagnosis results pointed that the level of implementation of Industry 4.0 is considered the first level, later advancing in this order to levels of connectivity, visibility, predictability and adaptability of the processes. Only in one company was applied the developed instrument, in this case study, a factory that makes children's and adult clothing items located in Santa Catarina, Brazil. Through the use of this assessment instrument, it is possible to perform an internal benchmarking at the company detecting the strong and weak points, as well as involve a multidisciplinary collaborator team. The comparisons and improvements may be carried out per dimension or sector, which motivates the constant application and assessment of improvements. The instrument to diagnose the maturity of Industry 4.0 technologies in the textile and clothing sector is considered an effective tool for application in a single company or to have its use expanded in a new piece of research to the entire industrial textile segment. The developed diagnostic tool may be used for both the internal assessment of the company and its placement relative to its competitors, involving several companies from the same sector. It is possible to know about what level of Industry 4.0 maturity the company is and after benchmarking by others and improve.
      Citation: Journal of Fashion Marketing and Management
      PubDate: 2022-04-19
      DOI: 10.1108/JFMM-09-2021-0241
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Critical determinants and firm performance of sustainable technology
           adoption in the apparel industry: the stakeholder approach

    • Free pre-print version: Loading...

      Authors: Md Aynul Hoque , Rajah Rasiah , Fumitaka Furuoka , Sameer Kumar
      Abstract: This study examines the factors of sustainable technology adoption (STA) in the Bangladeshi’s apparel industry and its impact on the environmental performance and other firm performances. Mainly, this study adopts stakeholder theory and hypothesizes necessary conditions to examine different stakeholders’ roles to facilitate STA and ameliorate firm performances such as environmental, financial and competitive advantages. It is an empirical study which collected 240 responses from Bangladeshi apparel firms. Garment factories were considered as the unit of analysis. Customer pressure, top management, competition among firms and government support significantly and positively impact STA. Surprisingly, regulatory pressure has no significant impact on the Bangladeshi’s apparel industry, which contradicts most existing literature in the field. The findings show that sustainable technology brings increased simultaneously enhances environmental outcomes and enhances financial performances and competitive advantage. This study fills up the voids that exist in the STA literature in the clothing industry in the clothing industry’s STA literature. Specifically, western buyers have more influence than regulatory pressure to adopt sustainable technology and sustainable manufacturing for the Bangladeshi garments industry. Moreover, it proposes that sustainable technology can enhance firms’ competitive advantage in selling their products in the West besides environmental-friendly apparel manufacturers.
      Citation: Journal of Fashion Marketing and Management
      PubDate: 2022-03-25
      DOI: 10.1108/JFMM-06-2021-0147
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • How mobile augmented reality digitally transforms the retail sector:
           examining trust in augmented reality apps and online/offline store
           patronage intention

    • Free pre-print version: Loading...

      Authors: Ju-Young M. Kang , Jae-Eun Kim , Ji Young Lee , Shu Hwa Lin
      Abstract: The purpose of the study was to identify (1) whether aspects of expectancy-value judgments (EVJ) of uses and gratifications, such as novelty, fashion/status, sociability and relaxation, influenced trust in augmented reality (AR) apps; (2) whether trust in AR apps influenced usage intention toward AR apps and online/offline store patronage intention and (3) the moderating effect of consumer self-determination. Mobile users (n = 630) were drawn from a USA market research company. The proposed model was tested by structural equation modeling with maximum likelihood estimation. The study found that trust in AR apps was a determinant of usage intention toward AR apps and online/offline store patronage intention. Novelty and fashion/status for EVJs of uses and gratifications affected trust in AR apps. Sociability for EVJs of uses and gratifications negatively affected trust in AR apps. Users' self-determination moderated the influence of users' trust in AR apps on usage intention toward AR apps and online/offline store patronage intention. First, the study elaborates on the impacts of the underlying aspects of an EVJ model of uses and gratifications regarding AR apps on trust in AR apps and EVJ model's influence on usage intention toward AR apps and online/offline store patronage intention. Second, the results of the study suggest useful strategies involved in the development of consumer-driven AR apps that satisfy users' needs and desires.
      Citation: Journal of Fashion Marketing and Management
      PubDate: 2022-03-15
      DOI: 10.1108/JFMM-12-2020-0273
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • When fashion meets crowdfunding: exploring sustainable and innovative
           features of online campaigns

         This is an Open Access Article Open Access Article

    • Free pre-print version: Loading...

      Authors: Carolina Dalla Chiesa , Alina Pavlova , Mariangela Lavanga , Nadiya Pysana
      Abstract: This paper analyses the factors that make fashion-product crowdfunding campaigns successful. The authors argue that crowdfunding is an innovative and functional way of bringing new fashion items to the market. The purpose of this paper is to answer the question whether product innovation, lifecycle and sustainability have a positive effect on the success of fashion crowdfunding campaigns. The findings highlight that the success of the fashion crowdfunding campaigns depends on creators' adherence to the values of the platform which they use to raise capital. A total of 300 fashion crowdfunding projects running between the 17th of October and the 15th of December 2017 were collected from Kickstarter – the world's largest crowdfunding platform based on reward-based all-or-nothing model. Two-step binomial logistic regression was used to analyse the data. The model predicted a significant increase in the odds of success for the fashion items crowdfunded during the first-time production, and innovative and environmentally sustainable products with a higher price range of rewards. In line with previous literature, regression analyses predicted a significant effect of the control variables of goal amount (negative) and the number of rewards (positive). Contrary to previous studies, neither the presence of a video nor the campaign length predicted success. The novel findings of this study contribute to the literature by providing an analysis of success factors of fashion items on crowdfunding platforms. The results show that innovative, environmentally sustainable and higher-priced products produced by early-stage ventures are better welcomed by the audiences.
      Citation: Journal of Fashion Marketing and Management
      PubDate: 2022-03-02
      DOI: 10.1108/JFMM-03-2021-0068
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Whole body shapes and fit problems among overweight and obese men in the
           United States

    • Free pre-print version: Loading...

      Authors: Eonyou Shin , Elahe Saeidi
      Abstract: The purpose of this study was to explore body shapes among overweight and obese men and examine fit issues based on the current ASTM sizing standards related to the categorized body shapes. The SizeUSA data and the additional data extracted using the ImageTwin (TC2-19) software were used. To categorize body shapes, principal component (PC) analysis with varimax rotation, hierarchical cluster analysis for an elbow method and K-mean cluster analysis were employed. Comparing the categorized body shapes and ASTM sizing charts, a cross-tabulation was performed to test associations between fit analyses for top and bottom for the body shape groups. Furthermore, an analysis of variance and pairwise comparison were performed to identify differences in mean values of size drops between two body parts across the different body shape groups. Using a three-dimensional (3D) body scanning technology and 3D virtual avatars, three body shapes for overweight and obese men emerged: Rectangle-curvy, bottom hourglass-hip tilt and top hourglass-straight shapes. Further, overweight and obese male consumers are not likely to find a perfect fit from apparel companies who developed their sizing charts based on the men's and big men's ASTM standards. Notably, the big men's ASTM sizing standard did not work for most overweight and obese men the United States. Despite the notable increase in the US population that is overweight and obese, most overweight and obese men have had fit problems due to the differences in their body shapes as compared to the standardized body shape used in the current sizing system. The results of this study suggest apparel companies who are targeting overweight and obese male consumers in the United States updating their sizing systems in order to solve fit problems.
      Citation: Journal of Fashion Marketing and Management
      PubDate: 2022-02-25
      DOI: 10.1108/JFMM-02-2021-0039
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Evaluating retail efficiency using DEA and AHP: a case in the Turkish
           apparel retail industry

    • Free pre-print version: Loading...

      Authors: Nazan Okur , Tolga Ercan
      Abstract: The purpose of this study is to propose a comprehensive efficiency evaluation approach to measure the efficiency of the retailers and to determine the relative importance of a wide variety of apparel retail-specific factors that support efficiency. The first stage of the proposed approach is the measurement of the relative efficiency of the apparel retailers by using data envelopment analysis (DEA) for identifying the best practice frontier and determination of the improvement ratios. The second stage is the prioritization of the factors that are important in the apparel retail efficiency using analytical hierarchy process (AHP). The findings of the study revealed that the quantitative criteria to be considered for efficiency through input minimization and output maximization were “number of employees” and “profit before tax,” respectively, however, focusing on output maximization was found to be more critical. In addition, it was seen that the most important qualitative components of efficiency were satisfied customers, qualified staff and branding. The managerial actors in the apparel retail industry can be alerted for new strategic actions to adopt best practices or take precautions for future inefficiencies with the help of the results obtained. The customized hierarchical structure allows determining the priority areas that need to be focused on for increasing the performance of apparel retailers. In this study, DEA and AHP were combined to build a comprehensive efficiency evaluation approach in the apparel retail industry for the first time in the literature. Thus, both qualitative and quantitative variables that are important in apparel retail efficiency were put forward and evaluated. The originality of the hierarchical structure in AHP was its customization to the apparel retail industry.
      Citation: Journal of Fashion Marketing and Management
      PubDate: 2022-02-11
      DOI: 10.1108/JFMM-06-2021-0154
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Fashion entrepreneurial self-efficacy: development and validation of a
           domain-specific scale

    • Free pre-print version: Loading...

      Authors: Chunmin Lang , Chuanlan Liu
      Abstract: The purpose of this research is to develop a multidimensional measurement of fashion domain entrepreneurial self-efficacy (FDESE) based on which fashion entrepreneurs will be able to better develop strategies to gain and sustain success in their business development. The research is crucial to advocate fashion entrepreneurship and will provide direction for fashion business incubation services. This research included three stages with mixed qualitative and quantitative approaches: conceptualizing construct definition and specifying domain(s) to generate initial items, scale purification and scale validation. This study started with reviewing the literature and individual interviews among 19 fashion entrepreneurs, which generated 72 initial items. An online survey was then conducted with individuals who are running or have the intention to run fashion businesses, yielding 249 useable samples for scale purification, which generated 21 items for the validation phase. Lastly, another online survey was administered to individuals who are currently running fashion businesses which resulted in 258 valid responses included for scale validation. A measure of FDESE that is both reliable and valid was developed, including 21 items across four distinct dimensions: passion for fashion business (five items), marketing and branding (seven items), financial management (five items) and creativity (four items). This study is the first attempt to develop practical scales measuring self-efficacy that focus on fashion domain entrepreneurship. The newly developed FDESE scale indicates that entrepreneurship not only involves marketing skills, financial knowledge, creativity, leadership, and proactivity but also requires passion and persistence.
      Citation: Journal of Fashion Marketing and Management
      PubDate: 2022-02-07
      DOI: 10.1108/JFMM-05-2021-0111
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Can a connection with the indigenous cultural values encourage sustainable
           apparel consumption'

    • Free pre-print version: Loading...

      Authors: Swagata Chakraborty , Amrut Sadachar
      Abstract: The authors investigated the role of cultural (i.e. traditional and religious) values in predicting the relationships between the attitudes toward the environment and slow fashion and the purchase intention for sustainable apparel. An online survey was conducted in Amazon Mechanical Turk with the millennials of the US (n = 317). The data were analyzed through structural equation modeling (SEM). The connection with indigenous cultural values in terms of the (1) traditional values positively influenced attitudes toward the environment and slow fashion; (2) religious values positively influenced attitude toward slow fashion but did not influence attitude toward the environment. (3) Both attitudes towards environment and slow fashion positively influenced purchase intention for sustainable apparel. (4) The connection with cultural values did not influence purchase intention toward sustainable apparel directly; however, (5) attitude toward slow fashion mediated the relationship between connection with cultural values and purchase intention for sustainable apparel both in terms of traditional and religious values, and (6) attitude toward the environment mediated the relationship between connection with traditional values and purchase intention for sustainable apparel. Instead of focusing only on pro-environmental messages, marketers should use culture-specific cues to evoke favorable attitudinal and behavioral responses toward sustainable apparel. Advertisement cues of sustainable apparel imbuing the target market's cultural values could help in protecting culturally significant elements of nature in the long-term by evoking positive attitudes toward the environment and slow fashion and encouraging purchase intention for sustainable apparel in the short-term. The authors indicated the importance of indigenous cultural values in shaping favorable attitudes toward the environment and slow fashion and purchase intention for sustainable apparel.
      Citation: Journal of Fashion Marketing and Management
      PubDate: 2022-02-02
      DOI: 10.1108/JFMM-07-2021-0191
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • The role of access-based apparel in processes of consumer identity
           construction

    • Free pre-print version: Loading...

      Authors: Niklas Sörum , Marcus Gianneschi
      Abstract: The aim of the study is to analyse negotiations about ownership and style in access-based apparel related to processes of identity construction. The study applies a qualitative and interpretative method and relies on semi-structured depth interviews and focus group interviews with clothing library users as the main data source. The conceptual context of this paper is that of consumer culture theory approaches to consumer identity construction and the role of object ownership in consumer identity projects. The empirical analysis highlights how processes of consumer identity construction related to symbolic values of clothing and self-possession mechanisms related to ownership are negotiated in encounters with access-based types of fashion consumption with effects on potential consumer adoption of access-based forms of consumption. The findings are structured in six analytical themes. There are several aspects of this research which are of relevance to the sustainability agenda and which have societal implications. Identity has been identified, in previous research, as a key conceptual tool for exploring, predicting and deepening the understanding of pro-environmental and sustainable behaviours. As such, if the aim is to strengthen the commitment of societies to environmental and sustainable behaviours, then this will require greater knowledge of consumers' identities and meaning-making processes. This is a challenge, not least in terms of recognizing the barriers identified in this study as relating to issues of consumer identity construction. This study reveals multiple possibilities as well as barriers for implementing collaborative apparel consumption schemes in a fashion and apparel context. Some of the barriers might be explained by clothing's emotional character and close relationship to identity formation. Furthermore, the participants questioned whether access and renting services could substitute the meanings of owning. In conclusion, the authors argue that clothing may be a challenging type of goods to integrate in liquid forms of consumption and findings point out complexities amongst fashion-conscious consumers regarding meaning and identity values of collaborative apparel consumption. Theoretical contributions of an interpretative consumer identity approach for understanding barriers as well as possibilities for consumer adoption of access-based fashion are developed in the concluding sections of the article.
      Citation: Journal of Fashion Marketing and Management
      PubDate: 2022-02-01
      DOI: 10.1108/JFMM-03-2021-0062
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Why are style subscriptions popular with Gen-Y men' An implicit theory
           perspective

    • Free pre-print version: Loading...

      Authors: Jihyun Sung , Veena Chattaraman
      Abstract: The primary purpose of this study was to investigate Gen-Y men's implicit beliefs, perceptions of their appearance and apparel styling, degree of fashion involvement, novelty seeking behavior and attitudes/intention toward the new style subscription box retail model. An online survey was used to collect data from adult men who were born between 1977 and 1994 residing in the USA. For data analyses, SPSS and AMOS were utilized for preliminary analysis and hypotheses testing with the structural equation modeling approach. The findings of this research demonstrated that Gen-Y men's appearance management behaviors are guided by their innate mindsets or implicit theories, which further influenced their perceptions toward fashion and style subscriptions. Although Gen-Y men's degree of fashion involvement did not have a significant influence on their attitudes, this study found that their novelty seeking behavior positively influenced their attitudes and thus their intention to use style subscription box retail. To the researchers' knowledge, this study is the first to explore the role of innate mindsets among male consumers in the Gen-Y group in the context of style subscription box retail. Therefore, the findings of the research will add theoretically grounded insights by linking the research area of the style subscription box retail and implicit theory appearance, as well as provide marketing strategies for style subscription box retailers.
      Citation: Journal of Fashion Marketing and Management
      PubDate: 2022-01-17
      DOI: 10.1108/JFMM-03-2021-0064
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Theory of planned behavior, ethics and intention of conscious consumption
           in Slow Fashion Consumption

    • Free pre-print version: Loading...

      Authors: Jordana Soares de Lira , Marconi Freitas da Costa
      Abstract: This study seeks to investigate the influence of the theory of planned behavior (TPB), of the conscious consumption intention and of the consumer ethical considerations, on Slow Fashion Consumption in the region known as Agreste Pernambucano, in Brazil, which is known for being an apparel manufacturing area. To achieve this purpose, descriptive quantitative research using non-probabilistic sampling was conducted. Data were collected through an online survey and distributed through the snowball technique. The sample consists of 486 respondents and relies on structural equation modeling for data analysis. The results highlight that the Slow Fashion Consumption, in the scope of Local Productive Arrangement (LPA) of clothing manufacturing in the Agreste region, is influenced by the intention of conscious consumption, the ethical considerations in consumer behavior and the perceived behavioral control. Moreover, the results highlight the role of the influence of subjective norms both in the attitudes of consumers and the intention of conscious consumption. The primary contribution of this study is to demonstrate that perceived behavioral control is positively associated with Slow Fashion Consumption, which, in turn, shows that respondents believe they have control over their sustainable actions.
      Citation: Journal of Fashion Marketing and Management
      PubDate: 2022-01-10
      DOI: 10.1108/JFMM-03-2021-0071
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Consumer's transition to online clothing buying during the COVID-19
           pandemic: exploration through protection motivation theory and consumer
           well-being

    • Free pre-print version: Loading...

      Authors: Ivana Kursan Milaković , Dario Miocevic
      Abstract: By drawing on protection motivation theory, this study explores consumers' motivation to engage in adaptive behaviour envisioned through a transition from offline to online clothing purchasing during the COVID-19 pandemic. Additionally, this paper explores the conditioning effects of consumer resilience and satisfaction with retailers' assistive intent through the consumer well-being framework. A total of 363 useable surveys were obtained from Croatian consumers. Data were analysed with confirmatory factor analysis and structural equation modelling. Coping appraisal positively impacts adaptive behaviour by increasing online clothing purchase intention, while threat appraisal has no direct effect on adaptive behaviour. The relationship between threat appraisal and adaptive behaviour is negatively moderated by consumer resilience and satisfaction with the retailer's assistive intent. Limitations include the convenience sampling method and data collection at one point as well as the focus on consumers from one country. This study provides a blueprint for designing marketing actions that retail managers should consider to respond to a crisis effectively while maintaining satisfactory buying experiences during health crises and other challenging events. Given the unique research context, i.e. the COVID-19 pandemic, this study is one of the few and the first in Croatia to unfold the importance of protection motivation theory in providing a greater understanding of consumer's adaptive behaviour (transition from offline to online) in online clothing retail channels during the period of the global health-related crisis. Benefits from understanding consumers' coping and threat appraisal mechanisms while addressing their buying needs in adverse circumstances are revealed. In addition, the theoretical implications regarding the conditional effects of consumer resilience and consumer satisfaction with retailers' assistive intent during a pandemic are also provided.
      Citation: Journal of Fashion Marketing and Management
      PubDate: 2022-01-07
      DOI: 10.1108/JFMM-04-2021-0105
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Relationship between personality traits and consumer rationality regarding
           the intention to purchase collaborative fashion

    • Free pre-print version: Loading...

      Authors: Patrícia de Oliveira Campos , Cristiane Salomé Ribeiro Costa , Marconi Freitas da Costa
      Abstract: The study aims to identify the antecedents of consumers' collaborative fashion purchase intention by analysing innovativeness, self-confidence and consumer spending self-control variables as antecedents. A descriptive quantitative research was performed to verify the influence of such variables based on data collected through an online survey and analysed by structural equation modelling (SEM), which resulted in a final sample of 230 valid respondents. The main findings include innovativeness as a strong antecedent of intention to consume collaborative fashion. However, self-confidence and consumer spending self-control are not related to adopting this consumption format, suggesting that collaborative fashion can promote reverse effects by stimulating excessive consumption. The results can assist companies of collaborative fashion to enhance their strategies to attract consumers looking for creative reuse of items, for example, by offering repair, revitalisation services and promoting meetings to share tips on how to reuse items creatively. Companies can also improve communication campaigns by focussing on the product itself, rather than price, which seems to be more effective in the context of collaborative fashion consumption. The study is amongst the first to analyse the influence of consumers' personality traits towards collaborative fashion consumption and provide the scope with findings on the interrelationship between personality traits and consumer rationality, which can broaden the understanding about the potential rebound effects in this context.
      Citation: Journal of Fashion Marketing and Management
      PubDate: 2022-01-06
      DOI: 10.1108/JFMM-02-2021-0049
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Fashion designers' attitude-behaviour inconsistencies towards a
           sustainable business model: a neutralisation theory perspective

    • Free pre-print version: Loading...

      Authors: Asphat Muposhi , Brighton Nyagadza , Chengedzai Mafini
      Abstract: Fashion designers in South Africa remain ambivalent in embracing sustainable fashion. This study examines the role of neutralisation techniques on attitude towards sustainable fashion. The study was conducted in South Africa, an emerging market known for water scarcity and pollution emanating from the textile industry. A structured questionnaire was used to collect cross-sectional data from a sample of 590 fashion designers using a web-based online survey. Study constructs were drawn from the neutralisation theory and theory of planned behaviour. Standard multiple regression analysis results identified denial of injury, appeal to higher loyalties and external locus of control as the major rationalisation techniques influencing South African designers' negative attitudes towards sustainable fashion. Research was conducted in South Africa where the concept of sustainable fashion is still at developmental stages. The generalisation of the study findings may be enhanced by extending the study to other markets with a fully developed market for sustainable fashion. The study results underscore the necessity of reducing social, structural and institutional barriers associated with the adoption of sustainable fashion. This study provides input towards efforts to develop attitude change strategies to stimulate designers to embrace sustainable fashion. The research study contributes to theory, practice and future research.
      Citation: Journal of Fashion Marketing and Management
      PubDate: 2021-12-24
      DOI: 10.1108/JFMM-05-2021-0128
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Body shapes and apparel fit for overweight and obese women in the US: the
           implications of current sizing system

    • Free pre-print version: Loading...

      Authors: Eonyou Shin , Elahe Saeidi
      Abstract: The purpose of this study was to categorize the whole body shapes of overweight and obese females in the US and examine apparel fit based on the current ASTM sizing standards related to the body shapes categorized. Body scan data from 2,672 subjects were used. To categorize their whole body shapes using 97 body measurements, principal component analysis with varimax rotation, a hierarchical cluster analysis and K-means cluster analysis were used. To compare the ASTM sizing standards for plus sizes (curvy and straight) and missy sizes (curvy and straight), five body parts (bust, under bust, waist, top hip, hip) using the formula for fit tolerance (measurement plus half of the interval) were compared with the ASTM sizing standards to determine the size appropriate for each body part. Five whole body shapes among overweight and obese females in the US were categorized: Rectangle-curvy; parallelogram-moderately curvy; parallelogram-hip tilt; inverted trapezoid-moderately curvy and inverted trapezoid-hip tilt. When the body measurements in each body shape were compared with the current ASTM sizing systems for both misses and plus sizes, four-fifths or more of overweight and obese female adults in the US would find it difficult to obtain a perfect fit for both tops and bottoms. Identifying whole body shapes among overweight and obese women in the US contributes significantly, as it will help apparel companies that target the markets of larger women develop a new sizing system. This study is the first attempt to analyze fit by comparing the ASTM sizing charts with body measurements in each body shape group. Further, the study contributes to the body-related literature by filling gaps in missing whole BS categories among overweight and obese females.
      Citation: Journal of Fashion Marketing and Management
      PubDate: 2021-12-22
      DOI: 10.1108/JFMM-09-2020-0213
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Social and environmental concerns within ethical fashion: general consumer
           cognitions, attitudes and behaviours

    • Free pre-print version: Loading...

      Authors: Andrea Pérez , Jesús Collado , Matthew T. Liu
      Abstract: Although interest in sustainability within the fashion apparel industry has increased over the last decade, ethical fashion remains a minority trend due to low consumer awareness and consumption behaviour. The aim of the paper is to explore empirically the relationships between general consumer support for ethical fashion, buying intention and willingness to pay, focussing on the effect that consumer concern and knowledge and beliefs have on these variables. Data were collected from 450 general consumers in Spain, who are not specifically dedicated buyers of fashion apparel goods. Responses were collected with a structured questionnaire that included multi-item scales to measure all the variables of the causal model. After corroborating the reliability and validity of the measurement scales with confirmatory factor analysis (CFA), 11 research hypotheses were explored using a structural equation modelling (SEM) approach. The findings demonstrate that whilst beliefs are not predictors of consumer support for either social or environmental issues, concern and knowledge are antecedents of consumer social and environmental support, which determine general support for ethical fashion, intention to buy and willingness to pay. Consumer social support has a slightly higher impact on consumer support for ethical fashion, intention to buy and willingness to pay than environmental support. The purpose of the paper is to contribute to the literature by empirically comparing general consumer perceptions, attitudes and behaviours towards the social and environmental dimensions of ethical fashion. In doing so, the authors aim at shedding light on the complex concept of ethical fashion and how general consumers understand it. The findings suggest that promoting educational marketing especially focussed on environmental issues is necessary to raise consumer awareness, knowledge and ethical consumption.
      Citation: Journal of Fashion Marketing and Management
      PubDate: 2021-12-17
      DOI: 10.1108/JFMM-04-2021-0088
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Antecedents and consequences of experiential value in fashion retailing: a
           study on Indian consumers

    • Free pre-print version: Loading...

      Authors: Geetika Varshneya
      Abstract: Customer's experiential value is influenced by external as well as internal factors. This study was an effort to explore the impacts of two relevant internal factors (lifestyle and involvement) and one important external factor (atmospherics) on experiential value. Further, it investigates the influence of experiential value on two pertinent outcomes (customer satisfaction and positive word of mouth). A survey-based questionnaire was used to collect the data (n = 354) from fashion retail shoppers in NCR region in India and was analysed using structural equation modelling. The results revealed that positive influence of atmospherics, involvement and lifestyle on experiential value dimensions. Subsequently, the study showed experiential value influences customer satisfaction, which further leads to positive word of mouth. The study was carried out in fashion retail stores in National Capital Region in India. Therefore, further investigation is required for generalising the results. Theoretical and managerial contributions of the study are further discussed in the paper. Arguably, this paper is an initial attempt to explore the antecedents and consequences of experiential value in the context of fashion retailing.
      Citation: Journal of Fashion Marketing and Management
      PubDate: 2021-12-13
      DOI: 10.1108/JFMM-06-2020-0113
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Measurement invariance of the modified brand luxury index scale across
           gender, age and countries

    • Free pre-print version: Loading...

      Authors: Shubin Yu , Liselot Hudders
      Abstract: Many instruments have been developed to measure the perceived luxuriousness of brands, but one of the most frequently used scales is the “brand luxury index” (BLI) from Vigneron and Johnson (2004) that distinguishes between high- and low-luxury brands. Despite its popularity and widespread use in academic research, the scale's psychometric properties and equivalence across cultures have been questioned. Recently, modified versions of the scale have been developed to strengthen the quality of the measurement. However, the performance and the measurement invariance of the modified version have not yet been investigated. The current paper aims to test the model fit of the modified BLI scale and the measurement invariance across gender, age and country groups using nine datasets from a total of three different countries. This paper conducts a multi-group CFA to examine the measurement invariance of the BLI scale. Nine datasets were used in this study. The data were collected across three countries, the United States (5 datasets), China (2 datasets) and India (2 datasets) from 2016 to 2018. The results of this analysis suggest that the modified BLI scale has an acceptable model fit and can be interpreted equivalently across gender and age groups. Metric invariance was found among the US, China and India. However, scalar measurement invariance was established only across two countries: the US and India. A follow-up analysis shows that partial scalar invariance can be established across the US, China and India when removing constraints on the parameters of three items: exclusive, precious and sophisticated. This study is the first study to test the model fit of the modified BLI scale. The findings of this paper contribute to both the academia and industry. The authors recommend scholars and marketers to use a modified 19-item BLI scale to measure the perceived luxuriousness of brands in future research. First, the modified BLI scale tested in the current study offers very good performance with model fit values of a quality that has rarely been seen in prior research. The original scale of Vigneron and Johnson (2004) has been criticized for its poor model fit (Christodoulides et al., 2009). The modified scale of Doss and Robinson (2013) also has problems with the fit value. Second, the modified 19-item scale also shows adequate measurement invariance across different gender, age and countries. For scholars and marketers, the establishment of the metric invariance of the modified 19-item BLI scale implies that the scale can be used across gender, age and countries (the US, China and India) if the purpose of the study is to understand the relationship between some variables and perceived luxuriousness of a brand.
      Citation: Journal of Fashion Marketing and Management
      PubDate: 2021-12-10
      DOI: 10.1108/JFMM-10-2020-0235
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Why suppliers struggle to deliver defect-free products to buyers: a
           buyer–supplier dyadic perspective

    • Free pre-print version: Loading...

      Authors: Imranul Hoque
      Abstract: This study explores the challenges of garment suppliers in delivering defect-free products to their buyers and how buyers play a role in overcoming the challenges. Following a qualitative research approach and a multiple case study method, quantitative and qualitative data were collected from the four garment suppliers and buyer's representatives. Both quantitative and qualitative data analysis techniques were applied to understand the challenges in delivering defect-free products. The study findings show that garment suppliers' main challenges in delivering defect-free products are unsystematic quality control, informal root cause analysis, limited education and training facilities, dearth of a learning culture, limited quality control capability, lack of cross-functional team, inadequate modern technologies, workers' resistance to change and poor performance evaluation. Moreover, this study demonstrates how buyers can enhance their support to suppliers to receive defect-free products. Whereas the garment industry has more than four thousand suppliers, this study considers only four suppliers. Therefore, the generalisability of the study may be questioned. Furthermore, as this study considers only a single sewing line in each factory, future studies could incorporate more lines for a holistic understanding. The findings of this study could help the managers of supplier firms understand how to tackle the hurdles of defect-free garment production and give buyers a guideline about what role they need to play to receive defect-free garments from suppliers. For the first time, this study presents how garment suppliers and their lead buyers play significant roles in satisfying end consumers' demand by overcoming the challenges of defect-free garment production.
      Citation: Journal of Fashion Marketing and Management
      PubDate: 2021-12-07
      DOI: 10.1108/JFMM-05-2021-0129
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Supplier management by distributing orders among new and existing
           suppliers: the methodology and its application to a fast fashion company

    • Free pre-print version: Loading...

      Authors: Betul Acar Alagoz , Murat Caner Testik , Derya Dinler
      Abstract: This study aims to create a reliable, collaborative and sustainable business environment with suppliers of a company for providing high-quality and low-cost products on time. A supplier management system that sustains existing suppliers by sharing work based on systematic performance evaluation while developing the supplier base with potential suppliers is proposed. Built on quantitative approaches, supplier management functions are integrated in the designed system. A quantitative strengths, weaknesses, opportunities and threats (SWOT) analysis is adapted for evaluating potential suppliers. A multi-objective integer linear programming (ILP) model is developed for the distribution of orders among selected potential and existing suppliers. A performance evaluation scheme based on an exponentially weighted moving average (EWMA) is proposed to evaluate and monitor suppliers' performance over time. Proposed system develops a supplier base by methodically selecting and approving new suppliers, and a sustainable relationship with both new and existing suppliers is established based on performance over time. Decisions on retaining or removing suppliers from the base are objectively made by quantitative evaluations. Orders are fairly distributed among suppliers under the constraints imposed by the management. Dependence on a certain set of suppliers and its associated risks are reduced while agility in offering goods is enabled. Business processes for selecting new suppliers, distributing orders among all suppliers, evaluating and monitoring performance over time are quantitatively integrated to add value in operational decision-making. The proposed system is original in the holistic approach for managing and sustaining multiple suppliers of a company based on performance.
      Citation: Journal of Fashion Marketing and Management
      PubDate: 2021-12-01
      DOI: 10.1108/JFMM-04-2021-0080
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • A study of consumers’ pre-purchase evaluation of apparel products in
           Ethiopia

    • Free pre-print version: Loading...

      Authors: Berihun Bizuneh , Shalemu Sharew Hailemariam , Selam Tsegaye
      Abstract: The purpose of this paper is to explore pre-purchase apparel evaluation cues and examine the effect of demographic variables empirically in the context of a developing country. The initiation for the study was driven by the absence of such prior research and supplemented by the big market opportunity for clothing products in the country under investigation. A self-administered online survey was used for data collection. Demographic questions, 23 apparel measurement items composed of 17 product-based and 6 sustainability-based items, and an open-ended question were included in the questionnaire. Factor analysis was used for dimension reduction and one-way multivariate analysis of variance (MANOVA) for hypotheses testing. Garment fit, design features, colour, fabric type and seasonality are the five important characteristics most Ethiopian consumers consider while buying apparel products. Factor analysis resulted in five important factors used for pre-purchase apparel evaluation amongst which the design and extrinsic cue is found to be the most important. Environmental factors in the apparel industry got higher emphasis than social factors. While age and educational background made differences in apparel evaluation, gender did not show a significant difference. The paper provides a founding insight in exploring apparel evaluation cues by considering product- and sustainability-based cues in a developing country context. It also examines the effect of three demographic variables which are rarely studied in such combination.
      Citation: Journal of Fashion Marketing and Management
      PubDate: 2021-11-30
      DOI: 10.1108/JFMM-08-2020-0162
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Consumer interpretations of fashion sustainability terminology
           communicated through labelling

    • Free pre-print version: Loading...

      Authors: Elaine L. Ritch
      Abstract: The purpose of this research is to examine how consumers interpret and understand sustainable fashion production and how this informs their fashion consumption practice. The research adopts an interpretivist approach with in-depth interviews with 28 participants. Sampling criterion sought consumers already engaged with sustainable production – professionally working mothers – to explore how their sustainability knowledge was evaluated for sustainable fashion claims. Garment labels that descripted facets of sustainable production were introduced to encourage discourse of sustainable fashion knowledge. The findings illustrate that sustainable fashion production is not understood and efforts to apply sustainability concepts were often misunderstood which led to scepticism for higher pricing and marketing claims. Despite this, there was concern for the wider implications of sustainability. Limitations include the small sample from one geographical area (Edinburgh), despite the richness of the data collected. The research offers practical advice for fashion marketers to educate consumers through effective communication strategies how sustainable fashion concepts improve consumer concerns surrounding fashion production. The research indicates increased concern for fashion sustainability, something that fashion retailers should be mindful of. There has been little research examining consumer interpretation of sustainable fashion terminology, and this research adds to understanding how sustainability is evaluated within fashion production.
      Citation: Journal of Fashion Marketing and Management
      PubDate: 2021-11-23
      DOI: 10.1108/JFMM-03-2021-0075
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • As cheap as humanly possible: why consumers care less about worker welfare

    • Free pre-print version: Loading...

      Authors: Tara Stringer , Alice Ruth Payne , Gary Mortimer
      Abstract: Worker welfare and modern slavery within the fashion industry remain a key supply chain challenge for many retailers, consumers, governments and advocacy groups. Yet, despite publicised worker-welfare violations, many fashion retailers continue to post record sales and profits, indicating that consumer concern does not always translate at the cash register. Research has shown that worker welfare is a less salient area of concern for fashion consumers, and the aim of this research is to investigate the reasons why this may be the case. Due to the exploratory nature of the research, a qualitative methodology was deemed the most appropriate. Twenty-one semi-structured interviews were conducted with Australian fast-fashion consumers to investigate the underlying reasons worker-welfare violations are less likely to elicit pro-social consumer behavioural change and are a less salient area of concern. This study found that consumers perceive worker-welfare concerns at both a proximal and cultural distance to themselves, and therefore struggle to connect with the issues associated with modern slavery. Additionally, there was an underlying social consensus that exploitative practices are an accepted part of the fast-fashion supply chain to ensure the continuation of low-cost clothing. Despite an underlying awareness of exploitative practices and acknowledgement that modern slavery is ethically wrong, other consumer values often influenced purchase behaviour and the level of concern expressed towards garment workers. This is the first study to apply psychological distance in a fast-fashion context to better understand consumer perceptions towards modern slavery. Responding to calls for further research into ethical consumption of apparel, this study develops an in-depth understanding of the reasons why worker welfare is a less salient area of concern for fast-fashion consumers. Extending on current literature, this study qualitatively investigates consumer sentiment towards worker welfare, identifying the greatest barriers to consumers' levels of concern. In addition to a theoretical contribution to the fashion, ethics and business literature, this article provides key insight to guide practice.
      Citation: Journal of Fashion Marketing and Management
      PubDate: 2021-11-22
      DOI: 10.1108/JFMM-06-2021-0158
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Executive decision-making in fashion retail: a phenomenological
           exploration of resources and strategies

    • Free pre-print version: Loading...

      Authors: Danielle Sponder Testa , Elena E. Karpova
      Abstract: Decision-makers must be well-informed to successfully impact the future of the business. The purpose of this study was to explore experiences of US fashion retail executives when making business decisions to understand what resources and strategies are utilized within the decision-making process. Additionally, the role of academic research within executive decision-making process was explored. This study utilized a phenomenological approach to understand the experiences of fashion retail executives when engaging in business decision-making. Fifteen US fashion retail executives participated in the study. Data were collected through in-depth individual interviews and thematically coded to gain a holistic perspective of the decision-making process within the fashion retail industry. As the result of the data analysis and interpretation, three topical areas emerged:: “Incredible Amounts of Information,” “Industry Specific Academic Research” and “Have a Clear Road Map.” The findings suggested that while the facts gleaned from internal and external data are of great importance to fashion professionals, insights gathered from social media are equally influential within the decision-making process. The authors identified five major strategies utilized consistently by fashion retail executives regardless of the type of business they represented: collaboration, adaptability, speed, gut instinct and creativity. The results are important to fashion retail companies for improving internal decision-making processes. The identified resources and strategies of the decision-making process can be incorporated into fashion program curricula and considered as learning outcomes when preparing future industry professionals. Limited studies have explored the decision-making process specific to the fashion retail environment, an uncertain and ever-changing industry. Further, the study shed light on the opportunity for academic research use in fashion retail decision-making and contributes to the literature by developing a fashion retail decision-making model.
      Citation: Journal of Fashion Marketing and Management
      PubDate: 2021-11-15
      DOI: 10.1108/JFMM-08-2020-0169
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Influence of celebrities and online communities on Indian consumers' green
           clothing involvement and purchase behavior

    • Free pre-print version: Loading...

      Authors: Arpita Khare , Amrut Sadachar , Swagata Chakraborty
      Abstract: The study examined the role of collective self-esteem (CSE), online communities, green attitudes and the influence of celebrities on green clothing involvement and consequently its impact on green clothing purchase behavior of Indian consumers. A mix of convenience and random sampling was used for data collection via an online survey. The sample (n = 403) comprised consumers having awareness about green clothing. Structural equation modeling (SEM) was used for analysis. Online communities, green attitudes and influence of celebrities predicted green clothing involvement and in turn their purchase behavior. CSE had no impact on consumers' green clothing involvement. The findings can help green apparel manufacturers and designers to use celebrities and online communities to educate and promote the benefits of green clothing. Social media can be employed to share experiences and engage consumers about green clothing. Since online networking sites are gaining predominance in influencing behavior, the study extends the earlier research on social influence by examining its role along with celebrities and CSE on green apparel involvement and purchase. The study combines celebrities, online communities and collective identity influences (offline and online) in predicting green clothing purchase in India.
      Citation: Journal of Fashion Marketing and Management
      PubDate: 2021-10-06
      DOI: 10.1108/JFMM-02-2021-0033
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Apparel shopping styles of Ghanaian female young adults

    • Free pre-print version: Loading...

      Authors: Dora Appiadu , Mercy Kuma-Kpobee , Efua Vandyck
      Abstract: The purpose of the study was to identify the apparel shopping styles of Ghanaian female young adults and to assess the applicability of the consumer styles inventory (CSI) within the Ghanaian context. A multistage random sampling technique was used to select 405 Ghanaian female undergraduate students aged 18–25 years from the University of Ghana. The CSI was used to collect data and these were analyzed using principal component analysis. The results showed that the subjects adopted multiple shopping styles when scouting for stores and selecting apparel for managing their appearance. Seven of the CSI dimensions were confirmed (perfectionism, brand consciousness, novelty-fashion consciousness, confused by over-choice, impulsive carelessness, recreational hedonism and habitual brand loyalty). A new shopping style, indifference shopping orientation was identified. Market segmentation, product development and marketing strategies should be tailored to the shopping styles of female young consumers in Ghana. This study, for the first time, uses the consumer characteristic approach and the CSI to identify the apparel decision-making styles of young adult female Ghanaians. This fulfils the need for the study of shopping styles, which is vital for producers and marketers to enable them to make informed decisions to meet specific needs and expectations of these cohorts of consumers.
      Citation: Journal of Fashion Marketing and Management
      PubDate: 2021-09-10
      DOI: 10.1108/JFMM-09-2020-0187
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Past, present and future of luxury brands: a review and bibliometric
           analysis

    • Free pre-print version: Loading...

      Authors: Rehan Husain , Taab Ahmad Samad , Yusra Qamar
      Abstract: This study aims to identify the present research trends and streamline future research possibilities in luxury brands by a systematic review of the existing literature. A portfolio of 552 articles published between 1996 and 2020 in the luxury brands domain is collected from the Scopus database and analyzed using an integrated approach comprising bibliometric and content analyses. A comprehensive review of the available literature was done by identifying emerging topics, keywords and research themes. The study's findings indicate that the luxury brand is an exponentially growing theme; seven representative research clusters are identified and analyzed. This study enriches the literature of luxury brand by presenting a holistic view of the academic literature using an integrated research methodology comprising bibliometric and content analysis techniques.
      Citation: Journal of Fashion Marketing and Management
      PubDate: 2021-08-27
      DOI: 10.1108/JFMM-02-2021-0046
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Who are social media influencers for luxury fashion consumption of the
           Chinese Gen Z' Categorisation and empirical examination

    • Free pre-print version: Loading...

      Authors: Yan Sun , Rachel Wang , Dongmei Cao , Rouyi Lee
      Abstract: Social media influencers (SMIs) play an increasingly important role in influencing youth and their shopping behaviours in digital marketing. Research has examined various but fragmented SMIs, which cause inconsistency in empirical results. This research seeks to categorise the most popular SMIs in luxury fashion and examine their distinctive effects on Gen Z consumption in China. The authors categorise SMIs into four groups based on two dimensions, i.e. network interactivity vs social connectedness. Drawing on the social network theory, the authors develop the research model. A sample of 400 survey data is collected and analysed using the PLS-SEM technique. The empirical results suggest that among the four popular SMIs groups, the effects of celebrities, opinion leaders and friends and peers on luxury fashion consumption of Gen Z are statistically significant while that of advertisers are insignificant; that friends and peers have the most substantial effect among the others. The study contributes to understanding SMIs and consumer behaviour in digital emerging markets. By categorising SMIs, this study reconciles inconsistencies in the concept. This study contributes to a better understanding of SMIs and their roles in the digital marketing of luxury fashion consumption.
      Citation: Journal of Fashion Marketing and Management
      PubDate: 2021-08-23
      DOI: 10.1108/JFMM-07-2020-0132
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • The impact of communication on consumer knowledge of environmentally
           sustainable apparel

    • Free pre-print version: Loading...

      Authors: Jitong Li , Karen K. Leonas
      Abstract: This study aims to investigate consumer knowledge of environmentally sustainable apparel (ESA) and examine the impact of communication on consumer knowledge of ESA. This study employed a quantitative survey focused on Millennial and Generation Z consumers. Two communication methods, hangtags and product webpages, were involved. First, two instruments were established to measure consumers’ objective and subjective knowledge of ESA. Second, two questionnaires were developed to collect participants’ knowledge before and after reading hangtags or product webpages. There were 385 useable responses. It was found that participants’ knowledge about waste and cotton production’s water issues was less than their knowledge of other subjects and did not increase after reading the related information on hangtags or webpages. Participants’ subjective knowledge was significantly higher than their objective knowledge after communication. The positive effects of communicating with consumers via hangtags and webpages on consumers’ subjective knowledge were confirmed. Additionally, the ESA information provided via hangtags was more effective than webpages in improving consumers’ objective knowledge. This study makes up for the deficiency in the literature. It provides in-depth insights on consumers’ knowledge of ESA by investigating consumer knowledge before and after communication based on consumer knowledge structure. The textile and apparel industry can use this study’s findings to improve communication with consumers and aid in sustainable product distribution.
      Citation: Journal of Fashion Marketing and Management
      PubDate: 2021-08-20
      DOI: 10.1108/JFMM-02-2021-0034
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • A triple-trickle theory for sustainable fashion adoption: the rise of a
           luxury trend

    • Free pre-print version: Loading...

      Authors: Iris Mohr , Leonora Fuxman , Ali B. Mahmoud
      Abstract: This article critically synthesizes the literature on sustainable fashion, the movement behind it and plausible fashion adoption theories. Then, to build on those studies, developing a new theory about adopting sustainable fashion – mainly among millennials and Generation Z who are behind forwarding and adopting this fashion trend – is sought after. This is a theory-synthesized conceptual article that presents a literature-informed new theoretical structure pronouncing sustainable fashion adoption and its rise as a new luxury trend. That included explicating and unraveling the conceptual foundations and construction elements that different viewpoints use to articulate the trend under investigation and the searches for a common basis to construct a new and improved conceptual framework. This study introduces the triple-trickle theory that incorporates the role of media and technology to organize and understand the diffusion of sustainable fashion and identify paths for future trickle-effects on fashion research. Even though this has the benefit of offering a vast array of views and evidence that offers an adequate problem inspection, further studies providing empirical evidence are needed to establish the external validity of the theory derived from this research. This theory can be applied to develop targeted practices to understand the diffusion and adoption of sustainable fashion and further practitioners’ understanding of product positioning, target marketing, marketing strategy and luxury opportunities in general. Though interest in sustainable fashion has increased among consumers, no theory or model exists to explain its adoption. Therefore, the triple-trickle theory is proposed and aimed to be a more relevant framework to offer a theoretical premise for future empirical investigations of sustainable fashion adoption.
      Citation: Journal of Fashion Marketing and Management
      PubDate: 2021-08-19
      DOI: 10.1108/JFMM-03-2021-0060
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Investigating the role of regulatory focus in apparel attribute
           prioritization

    • Free pre-print version: Loading...

      Authors: Jonghan Hyun
      Abstract: The purpose of this study is to utilize consumers' regulatory focus as a segmentation variable to understand how and why consumers shift their tendency to prioritize certain apparel attributes. Six hypotheses are developed and then tested via two experiments. Self-administered online questionnaire is used to collect data from a total of 1,178 participants recruited via Amazon Mechanical Turk. The collected data is analyzed using series of Chi-square tests and ANOVAs. Results show that promotion-focused (prevention-focused)) consumers are not only more likely to prioritize apparel attributes that ensure the attainment of satisfaction (avoidance of dissatisfaction) but also attach higher monetary value to apparel products bearing such attributes. Previous studies of apparel attribute prioritization utilized static segmentation variables such as age or gender despite the dynamic nature of attribute prioritization tendency. This study extends the literature by demonstrating the significance of consumers' regulatory focus – a dynamic segmentation variable that has not been studied in the current context.
      Citation: Journal of Fashion Marketing and Management
      PubDate: 2021-08-10
      DOI: 10.1108/JFMM-09-2020-0183
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Organisational form and performance in fashion retailing

    • Free pre-print version: Loading...

      Authors: Pericles Ramón Mejía-Vásquez , Roberto Sánchez-Gómez , Sheila Serafim da Silva , Luis Vázquez-Suárez
      Abstract: This research seeks to discover how the organisational form (franchising vs vertical integration) of 384 fashion stores belonging to a Spanish franchise chain influences unit-level performance measured through three key indicators commonly used in the retail literature: sales per square metre, sales per employee and service quality scores. The authors have analysed this research question using bivariate and multivariate analyses, with a panel dataset that includes quarterly establishment-level data covering the period from January 2018 to December 2019. The aggregated data initially reveal weaker outcomes among franchised establishments. However, after controlling for other variables related to the fashion stores and their local markets, the authors have found that franchised establishments record higher sales both per square metre and per employee than vertically integrated stores. The findings also reveal that franchised establishments record lower service quality scores than their company-owned counterparts. Nothing has been published on the differences between franchising and company ownership in terms of establishment-level performance in fashion retailing.
      Citation: Journal of Fashion Marketing and Management
      PubDate: 2021-08-17
      DOI: 10.1108/JFMM-03-2021-0056
      Issue No: Vol. 26 , No. 3 (2021)
       
  • Webrooming or showrooming, that is the question: explaining omnichannel
           behavioural intention through the technology acceptance model and
           exploratory behaviour

    • Free pre-print version: Loading...

      Authors: Angel Herrero-Crespo , Nuria Viejo-Fernández , Jesús Collado-Agudo , María José Sanzo Pérez
      Abstract: This paper evaluates how the intention to develop webrooming or showrooming behaviour is affected by both the perceived usefulness and the perceived ease-of-use, as well as by the consumer's personal predisposition to exploratory information seeking and acquisition. The fashion retailing environment is more omni-channel than ever before. The two predominant omni-channel behaviours are webrooming and showrooming. Taking as its basis the technology acceptance model (TAM) and the concept of exploratory consumer behaviour. The results obtained from a sample of 847 apparel shoppers (462 webroomers and 385 showroomers) show that the higher perception of the usefulness and ease-of-use of omni-channel buying processes, the higher the intention to develop both webrooming and showrooming behaviours. Additionally, the perceived ease-of-use exerts an additional indirect effect on the intention of developing these omni-channel behaviours through perceived usefulness. Finally, exploratory information seeking and acquisition have a relevant influence on webrooming intentions, but not on showrooming. The authors’ research contributes to the literature on consumer behaviour in the fashion sector by testing a model to explain the intentions of individuals to adopt webrooming and showrooming, incorporating different psychographic variables linked to the use of ICT and the development of an exploratory consumer behaviour.
      Citation: Journal of Fashion Marketing and Management
      PubDate: 2021-07-30
      DOI: 10.1108/JFMM-05-2020-0091
      Issue No: Vol. 26 , No. 3 (2021)
       
  • CSR ads matter to luxury fashion brands: a construal level approach to
           understand Gen Z consumers' eWOM on social media

    • Free pre-print version: Loading...

      Authors: Song-yi Youn , Eunjoo Cho
      Abstract: The purpose of this study is to examine the interaction effect of perceived psychological distance toward the luxury brand and construal level of the CSR ad content on young consumers' perceptions toward the CSR ad (i.e. ad-brand congruency and perceived trust on CSR ad). This study also investigates the mediation effects of ad-brand congruency and trust on electronic word-of-mouth (eWOM) intention on social media. A two (low vs great psychological distance) by two (low vs high construal level) between-subjects experimental study is conducted with samples of social media users (n = 570) in the United States. Participants were randomly assigned to view one of the four CSR ads and instructed to respond to questions in the survey. The proposed hypotheses are tested using moderated serial mediation. The interaction between psychological distance and construal level significantly influences ad-brand congruency. When participants view detailed information content (i.e. low construal level) with an accessible luxury brand (i.e. low psychological distance) in the CSR ad, they are more likely to perceive the ad is congruent with the brand compared to the CSR ad with abstract information content. There is no difference in ad-brand congruency for the aspiration luxury brand according to different content (i.e. low vs great construal level). Importantly, however, for both brands, the results reveal dual roles of the ad-brand congruency which increases eWOM intention directly and indirectly through trust. Findings confirm serial mediation effects of ad-brand congruency and CSR trust on the eWOM intention on social media. By uncovering the interaction effect of psychological distance and construal level on ad-brand congruency, this study implicates how luxury fashion brands need to differently create CSR ad content. Our findings confirm dual ways of information processing that lead to positive engagement (i.e. eWOM) on social media, particularly among young consumers.
      Citation: Journal of Fashion Marketing and Management
      PubDate: 2021-07-29
      DOI: 10.1108/JFMM-12-2020-0269
      Issue No: Vol. 26 , No. 3 (2021)
       
  • Fashion forecasting: an overview from material culture to industry

    • Free pre-print version: Loading...

      Authors: Clarice Carvalho Garcia
      Abstract: Although writings in the fashion forecasting field often mention the connections between industry and culture, it still requires further clarifications in a context of uncertainty, fast pace changes and a high volume of information. This paper aims to explore fashion as a material culture to discuss forecasting roles in different stages of dialogue between culture and industry. This paper explores the cultural aspects of fashion to discuss multiple roles of forecasting and its implications in the fashion system from a multidimensional perspective that interlaces culture and industry in contemporary contexts through a literature review in fashion forecasting and material culture. Recent nonacademic articles were also reviewed in order to highlight fresh perspectives in the field. The literature review demonstrates that there are two main lines of reasoning in trend forecasting. First, trend forecasting as a cultural and predictive practice focused on understanding emerging shifts in the culture and translating them to the industry. The second approach considers trend forecasting as a strategic and curatorial practice that not merely predicts consumer's behaviors and preferences but intentionally acts as a filter of all the available possibilities curating and narrowing them down to organize the market around assertive information reducing financial losses risk. This article proposes an integration between the two perspectives – from culture to industry – in a contemporary context where consumers' tastes and preferences have become increasingly diverse, and early diffusion theories can no longer explain fashion spread. Further investigations of contemporary and potential future trend forecasting roles and aspects could benefit from in-depth interviews and focus groups with industry experts, consumers and academics. The paper intends to approximate theoretical reflections of fashion as a material culture to the current industry context. It contributes to the studies of fashion forecasting, providing an overview of its development, roles and objectives, both from the industrial and material culture perspectives, which culminates in a framework that summarizes its intricate mechanisms.
      Citation: Journal of Fashion Marketing and Management
      PubDate: 2021-07-27
      DOI: 10.1108/JFMM-11-2020-0241
      Issue No: Vol. 26 , No. 3 (2021)
       
  • The future of maternity wear: Generation Z's expectations of dressing for
           pregnancy

    • Free pre-print version: Loading...

      Authors: Elizabeth Anne Weigle , Laura McAndrews
      Abstract: The purpose of this paper is to investigate Generation Z's physical expectations of being pregnant and their outlook for maternity wear shopping. Females in this cohort (n = 207) participated in an online survey that included questions about perceptions of pregnancy, physical self-concept and forecasted shopping behaviors. Results indicated that this group is concerned with physical changes of pregnancy and expect to treat each area of the body in a different way. Women's expected physical concerns of pregnancy predict how much they anticipate accentuating their pregnant body. Gen Z anticipates wearing loose maternity garments and they envision a thoughtful, in-store shopping experience for styles that are equally fashionable and comfortable, such as dresses. This study should be extended to future generational cohorts like Generation Alpha, along with Gen Z outside of the United States and women in the United States who are non-white. Further studies should take a longitudinal approach to gauge changes in this cohort's expectations as they progress through pregnancy. This paper provides maternity wear retail brands and designers a foundation for product development and marketing geared toward this large cohort. The study is the first to inquire about Gen Z's outlook on pregnancy, specifically their envisioned changes to each body area and the role of maternity garments to fulfill needs and concerns.
      Citation: Journal of Fashion Marketing and Management
      PubDate: 2021-07-27
      DOI: 10.1108/JFMM-11-2020-0244
      Issue No: Vol. 26 , No. 3 (2021)
       
  • The influence of fashion blogger credibility, engagement and homophily on
           intentions to buy and e-WOM. Results of a binational study

    • Free pre-print version: Loading...

      Authors: Giada Mainolfi , Donata Tania Vergura
      Abstract: The study aims to contribute to the knowledge on the role of the fashion bloggers in the product adoption process in both advanced and emerging markets. Specifically, the study investigates the impact of credibility, engagement and homophily on intentions to buy fashion products recommended by the blogger. The empirical research builds on an online survey with a sample of 402 consumers (189 Italian and 213 Taiwanese). The proposed model was tested through structural equation modeling. Results showed that homophily and the fashion blogger credibility positively influenced the engagement within the blog. Moreover, perceived similarity with the other blog's followers (homophily) and a higher engagement with the blog both translated in a stronger intention to buy the sponsored products and to spread a positive word-of-mouth about the fashion blogger. The study has practical implications since it identifies strategic suggestions for both companies that create partnerships with famous fashion bloggers and bloggers who have turned their diary-style websites into a business. The study contributes to a better understanding of the influence exerted by blog engagement on intentions to follow blogger's recommendations. The study also examines credibility and homophily as antecedents of engagement, which have not been extensively researched in the past with respect to blogs.
      Citation: Journal of Fashion Marketing and Management
      PubDate: 2021-07-26
      DOI: 10.1108/JFMM-03-2020-0050
      Issue No: Vol. 26 , No. 3 (2021)
       
  • The role of customer brand engagement in the use of Instagram as a “shop
           window” for fashion-industry social commerce

    • Free pre-print version: Loading...

      Authors: Aida Molina-Prados , Francisco Muñoz-Leiva , M. Belén Prados-Peña
      Abstract: The purpose of this paper is to analyze how fashion consumers behave when they make purchases using social media platforms – specifically, Instagram. In particular, the work examines the role played by consumer–brand involvement and self–brand connection (SBC) as predictors of customer brand engagement (CBE). In this paper, social commerce-adoption is modeled, using three variables: customer engagement, SBC and fashion-consumer brand-involvement. Using a personal online survey, data on social media users classified as millennials and Generation Z were collected. The model is analyzed using structural equation modeling (SEM). Consumer involvement in fashion has a positive effect on cognitive processing and activation, but not on affection. SBC has a positive effect on all three analyzed dimensions. Finally, gender is found to exert a moderating effect on the relationship between the “CBE activation” dimension and brand loyalty. The research was conducted during the lockdown imposed due to the COVID-19 pandemic, which may have influenced the responses. Other limitations and potential lines of research for the future are presented at the end of the paper. Some of the results of this study can directly inform the social media strategies of fashion companies that use Instagram as a channel of communication with their customers. They can also contribute to incentivizing co-created content and increasing consumption among both men and women. The present study contributes to addressing the scarcity of studies dealing with CBE and social commerce in the fashion sector and, in particular, fashion-consumer behavior on social media (specifically, Instagram).
      Citation: Journal of Fashion Marketing and Management
      PubDate: 2021-07-23
      DOI: 10.1108/JFMM-12-2020-0275
      Issue No: Vol. 26 , No. 3 (2021)
       
  • To be or not to be sustainable in an emerging market' Conjoint
           analysis of customers' behavior in purchasing denim jeans

    • Free pre-print version: Loading...

      Authors: Mônica Cavalcanti Sá de Abreu , Fabiana Nogueira Holanda Ferreira , João Felipe Barbosa Araripe Silva
      Abstract: This paper aims to investigate to what extent sustainable and nonsustainable attributes can be used to characterize different clusters of consumers in an emerging market, where economic conditions can increase the relevance of price. Consumers seem reluctant to engage frequently in pro-sustainable behavior, mainly for financial reasons. However, purchasing decisions can be understood as a multidimensional process. The authors conducted quantitative and descriptive research employing a choice-based conjoint/hierarchical Bayes (CBC/HB) experiment in malls in a low-income city in northeast Brazil with 1,287 potential buyers of denim jeans. The conjoint analysis therefore collected data on preferences in the course of actual decision-making. The authors then took the individual part-utility from each respondent and ran a cluster analysis to identify similar groups in the sample. The classification and regression tree (CART) method was used to determine the relationship between the conjoint attributes and the sociodemographic characteristics. The data demonstrate that buying decisions constitute a complex process of interplay between many different factors, often involving trade-offs between a wide variety of nonsustainable and sustainable attributes. The survey confirmed that price is still of paramount importance when it comes to consumer choices. The authors also found that sustainable attributes played a relatively more significant role than brand or origin of production. The authors identify notable differences between groups of consumers in the “pro-sustainable” and “non-pro-sustainable” clusters and different levels of importance regarding the sociodemographic characteristics. Although price emerged as the most significant attribute, the research also demonstrates that there is a market in Brazil for products and practices based on a genuine commitment to the natural environment and social issues. The findings suggest that marketing managers and policymakers should consider different combinations of concerns over sustainability with product attributes and include sociodemographic variables rather than considering the textile market as uniform or thinking that there is no space for sustainability in fashion.
      Citation: Journal of Fashion Marketing and Management
      PubDate: 2021-07-22
      DOI: 10.1108/JFMM-05-2020-0097
      Issue No: Vol. 26 , No. 3 (2021)
       
  • Fashion bloggers' discourse on brands under corporate crisis: a
           netnographic research in Portugal

    • Free pre-print version: Loading...

      Authors: Beatriz Casais , Lucilene Ribeiro Gomes
      Abstract: This paper focuses on the analysis of fashion blog activity regarding brands under corporate crisis situations and discusses how these opinion leaders may be agents of corporate crisis management. The authors analyzed four influential Portuguese fashion blogs regarding eight fashion brands that had experienced a corporate crisis situation. In total, five of the selected brands were mentioned in 2.846 posts of blog content, whose discourse was deeply analyzed. The absence of express reference to brand crisis suggests that fashion bloggers tend to ignore these crisis events or divert the readers' attention to the brands' more positive aspects. This result opens the discussion whether fashion bloggers downplay corporate crisis in brand equity or whether it expresses strategies of brand crisis communication through digital influencers. Though social media may be a source of negative word-of-mouth, social media influencers have been considered important partners of corporate crisis communication in particularly challenging times. Many studies have focused on the role of social media influencers in crisis management, but there was a dearth of research on the specific case of blogs. This study contributes to the understanding of fashion bloggers as agents of brand communication, particularly regarding crisis management and their role on brand activation and positive electronic word-of-mouth, even under crisis situations. This contribution paves the way for future research on whether this is a spontaneous phenomenon or the reflection of possible partnerships between companies and fashion bloggers for the management of corporate crisis situations in the context of fashion brands.
      Citation: Journal of Fashion Marketing and Management
      PubDate: 2021-06-25
      DOI: 10.1108/JFMM-09-2020-0206
      Issue No: Vol. 26 , No. 3 (2021)
       
  • Journal of Fashion Marketing and Management

    • Free pre-print version: Loading...

       
 
JournalTOCs
School of Mathematical and Computer Sciences
Heriot-Watt University
Edinburgh, EH14 4AS, UK
Email: journaltocs@hw.ac.uk
Tel: +00 44 (0)131 4513762
 


Your IP address: 3.238.94.194
 
Home (Search)
API
About JournalTOCs
News (blog, publications)
JournalTOCs on Twitter   JournalTOCs on Facebook

JournalTOCs © 2009-