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Propel Journal of Applied Management
Number of Followers: 7

This is an Open Access Journal

Open Access journal
ISSN (Print) 2790-3028 - ISSN (Online) 2790-3036
Published by Propel Management Advisory Services

[2 journals]

Impact of Buyer & Supplier Integration on Performance of SMEs - A Case
Study of Sindh
- Authors: Dr. Saima Tabassum, Bilal Anwar, Raja Dahiya Mehtab
  Pages: 1 - 24
  Abstract: The concept of integration is nothing new and is been followed up for centuries either formally or informally. This investigation aims to identify and explore the relationship of buyer and supplier integration on the financial performance level of SMEs in the context of Sindh, Pakistan. The systematized literature review has been done to collect information for a reason to find out a relationship between these variables. It needs to be identified via an evidence-based account of the positive, negative, or significant relationship between these variables confronted by the data which has been extracted from the professionals. The research is purely based on quantitative tools and a purposive sampling method has been used for this study to analyze the impact of the variables on each other. The data is gathered from SMEs and each response represented a single SME. The gathered data is then analyzed via SPSS for all the needed statistical tests. However, the results concluded that supplier integration has a positive and highly significant relationship and impact on financial performance level whereas the buyer integration relationship with financial performance level isn’t supported and the impact remains insignificant.
  PubDate: 2021-12-31
  Issue No: Vol. 1, No. 2 (2021)
A Study of Factors Affecting the Change in Buyers’ Behavior Towards
Purchase of Gold in Pakistan
- Authors: Syed Waqar ul Hasan, Adbul Samad Maniar
  Pages: 25 - 36
  Abstract: Everywhere in the world people, under different motives, like to purchase gold or gold ornaments, especially women. Gold has occupied prestigious place in human life. Consumers buy gold for self-liking, at wedding time, sometimes for investment purpose and for many other reasons. The main purpose of conducting this research is to study the factors affecting consumer buying behavior of purchasing gold jewelry in Pakistan. The objective of the study is to get insight about the consumer buying behavior and factors influencing it, such as cultural, inflation, law and order situation, increasing competition and customer loyalty etc. The primary data was collected through questionnaire and was and analyzed using simple SPSS method. The study was restricted only to Karachi, the largest city of Pakistan and especially the area covered in this research is Clifton and Defense Housing Authority (DHA) which comes in the jurisdiction of the cantonment board Clifton (CBC). Our sample size is 200 and the technique we used is convenient sampling. Through our findings, we concluded that inflation is the main factor affecting the consumer buying behavior in purchasing gold jewelry. Gold is an expensive commodity and while purchasing it, the consumer is influenced by few other variables as well.
  PubDate: 2021-12-31
  Issue No: Vol. 1, No. 2 (2021)
Impact of Knowledge and Financial Personality Traits on Financial Behavior
– A Study of Middle-Class Families in Pakistan
- Authors: Ifra Khan, Dr. Danish Ahmed Siddique
  Pages: 37 - 57
  Abstract: Pakistan, like many other third world agrarian countries. is in the process of strengthening itself on social, political, economic and financial fronts. Role of educated individuals belonging to middle class families and their importance in this effort cannot be denied. Following the path of many other financial researchers from different parts of the world, this study is also an effort to study the financial Behavior of such individuals and to assess the impact of various cognitive and contextual factors on their Behavior. Various financial personality traits and attributes are included in the model to study their direct and mediating impact on individuals’ financial Behavior. A sample of 400 representative individuals was drawn and data was collected to assess the impact of various factors. Our results show that along with objective and subjective financial knowledge, which make a strong impact on financial Behaviors, the other financial personality traits like numeric ability, cognitive reflection, self-control and self-efficacy also very significantly impact the financial Behavior. The mediating impact of financial anxiety and financial security on the financial Behavior is also studied. Since all these variables were taken from previous studies already carried out in different parts of the world so results are more in line with those of previous studies and no significant exception was noticed except for the difference in strength and intensity of their impact.
  PubDate: 2021-12-31
  Issue No: Vol. 1, No. 2 (2021)
Packaging as A Marketing Tool to Enhance Brand Image -An Analysis of
Pakistan Consumer Market
- Authors: Ashique Iqbal
  Pages: 58 - 77
  Abstract: This research was carried out to investigate the packaging design and its role in brand creation, especially for Fast Moving Consumer Goods (FMCG) manufacturing and retailing organizations. The packaging design helps fabricate brand identity, brand recognition and brand equity that improves the marketing campaign of company’s products and facilitate its retail performance in terms of attracting consumers. This research has attempted to find out the various elements of packaging design, especially color, graphics, pictures and informational contents, which basically influence consumers in their purchase decision making. The research has used survey questionnaire as a tool for data collection. The data have been collected from the visitors of super stores. The sample was derived through self-selection from the visitors of super stores. This study has adopted quantitative method in conducting research. This research has been carried out in the premise of Karachi, Pakistan. This research also has tried out to know the impact of visual stimuli of packaging in grabbing attention of consumers, which helps consumers form a perception about a brand. The results of descriptive statistics have analyzed the collected data and generated tables with figures that represent the tendency of relationship among packaging design elements and creation of brand. The results of the study are in line with other research conducted in other countries and proves the importance of packaging design in developing consumer’s perception is significant in brand creation for the products of FMCG, in Karachi, Pakistan.
  PubDate: 2021-12-31
  Issue No: Vol. 1, No. 2 (2021)
Customer Service as A Tool to Trigger Customer Satisfaction and Loyalty at
shopping malls in Pakistan
- Authors: Dr. Muhammad Anwar, Hafsa Jamal Siddiqui
  Pages: 78 - 98
  Abstract: The objective of this research is to investigate the relationship and impact of services offered by shopping malls on customer satisfaction and loyalty towards selection of shopping malls. The research is primary in nature and data is collected from 400 customers using random sampling technique. The research is Quantitative, and explanatory based on selected variables related to services of shopping malls and the customer loyalty is evaluated. This Quantitative research used Basic Customer Services (BCS), Incentive based Customer Services (ICS), Facilitative Customer Services (FCS), Customer Services for Price (CSP), Customer Services for Children (CSC), Customer Services for Atmosphere (CSA), Information Customer services (ISC) as independent variables and Customer Services and Loyalty is dependent variable. The value of Confidence Interval 95% explicates that at probability value less than 0.05 the variables is significant and having significant relationship with customer satisfaction and loyalty. The correlation Analysis shows the direct and positive relationship of selected variables with customer’s satisfaction and loyalty and regression analysis also revealed that there is a significant impact of these variables on customer satisfaction and loyalty. The environment, informative, and services of atmosphere and entertainment facilities for children are significant predictors. The research results recommend that shopping malls should establish these facilities to attract customers and increase the sales of brand and popularity of shopping malls.
  PubDate: 2021-12-31
  Issue No: Vol. 1, No. 2 (2021)