Subjects -> BUSINESS AND ECONOMICS (Total: 3541 journals)
    - ACCOUNTING (132 journals)
    - BANKING AND FINANCE (306 journals)
    - BUSINESS AND ECONOMICS (1229 journals)
    - CONSUMER EDUCATION AND PROTECTION (20 journals)
    - COOPERATIVES (4 journals)
    - ECONOMIC SCIENCES: GENERAL (212 journals)
    - ECONOMIC SYSTEMS, THEORIES AND HISTORY (235 journals)
    - FASHION AND CONSUMER TRENDS (20 journals)
    - HUMAN RESOURCES (103 journals)
    - INSURANCE (26 journals)
    - INTERNATIONAL COMMERCE (145 journals)
    - INTERNATIONAL DEVELOPMENT AND AID (103 journals)
    - INVESTMENTS (22 journals)
    - LABOR AND INDUSTRIAL RELATIONS (61 journals)
    - MACROECONOMICS (17 journals)
    - MANAGEMENT (595 journals)
    - MARKETING AND PURCHASING (106 journals)
    - MICROECONOMICS (23 journals)
    - PRODUCTION OF GOODS AND SERVICES (143 journals)
    - PUBLIC FINANCE, TAXATION (37 journals)
    - TRADE AND INDUSTRIAL DIRECTORIES (2 journals)

MARKETING AND PURCHASING (106 journals)                     

Showing 1 - 106 of 106 Journals sorted alphabetically
Advances in International Marketing     Full-text available via subscription   (Followers: 6)
AMS Review     Partially Free   (Followers: 3)
Applied Marketing Analytics     Full-text available via subscription   (Followers: 4)
Arts and the Market     Hybrid Journal   (Followers: 5)
Asia Pacific Public Relations Journal     Open Access   (Followers: 1)
Atlantic Marketing Journal     Open Access   (Followers: 3)
Australasian Marketing Journal (AMJ)     Hybrid Journal   (Followers: 4)
CBR - Consumer Behavior Review     Open Access  
Cogent Business & Management     Open Access   (Followers: 2)
Consumer Psychology Review     Hybrid Journal   (Followers: 3)
Customer Needs and Solutions     Hybrid Journal   (Followers: 4)
European Journal of Management Issues     Open Access   (Followers: 1)
Expert Journal of Marketing     Open Access   (Followers: 4)
IMP Journal     Hybrid Journal  
Innovative Marketing     Open Access   (Followers: 4)
International Journal of Applied Behavioral Economics     Full-text available via subscription   (Followers: 19)
International Journal of Customer Relationship Marketing and Management     Full-text available via subscription   (Followers: 11)
International Journal of Event and Festival Management     Hybrid Journal   (Followers: 6)
International Journal of Export Marketing     Hybrid Journal   (Followers: 1)
International Journal of Industrial Marketing     Open Access   (Followers: 7)
International Journal of Internet Marketing and Advertising     Hybrid Journal   (Followers: 20)
International Journal of Islamic Marketing and Branding     Hybrid Journal   (Followers: 5)
International Journal of Leisure and Tourism Marketing     Hybrid Journal   (Followers: 15)
International Journal of Marketing Studies     Open Access   (Followers: 12)
International Journal of Online Marketing     Full-text available via subscription   (Followers: 5)
International Journal of Sport Communication     Hybrid Journal   (Followers: 6)
International Journal of Sports Marketing and Sponsorship     Hybrid Journal  
International Review of Communication and Marketing Mix : IROCAMM     Open Access   (Followers: 1)
International Review of Management and Marketing     Open Access   (Followers: 12)
Italian Journal of Marketing     Hybrid Journal  
Journal of Advertising Education     Hybrid Journal  
Journal of Brand Management     Hybrid Journal   (Followers: 12)
Journal of Brand Strategy     Full-text available via subscription   (Followers: 4)
Journal of Business Logistics     Hybrid Journal   (Followers: 8)
Journal of Business-to-Business Marketing     Hybrid Journal   (Followers: 13)
Journal of Contemporary Marketing Science     Hybrid Journal   (Followers: 1)
Journal of Credit Risk     Full-text available via subscription   (Followers: 1)
Journal of Cultural Marketing Strategy     Full-text available via subscription   (Followers: 1)
Journal of Destination Marketing & Management     Hybrid Journal  
Journal of Digital & Social Media Marketing     Full-text available via subscription   (Followers: 18)
Journal of Economics and Management Sciences     Open Access  
Journal of Education Advancement & Marketing     Full-text available via subscription   (Followers: 1)
Journal of Euromarketing     Hybrid Journal   (Followers: 3)
Journal of Fashion Marketing and Management     Hybrid Journal   (Followers: 11)
Journal of Global Fashion Marketing     Hybrid Journal   (Followers: 4)
Journal of Global Responsibility     Hybrid Journal   (Followers: 3)
Journal of Global Scholars of Marketing Science : Bridging Asia and the World     Hybrid Journal   (Followers: 1)
Journal of Historical Research in Marketing     Hybrid Journal   (Followers: 4)
Journal of Hospitality Marketing & Management     Hybrid Journal   (Followers: 8)
Journal of International Marketing Modeling     Open Access   (Followers: 1)
Journal of Islamic Marketing     Hybrid Journal   (Followers: 4)
Journal of Marketing Analytics     Hybrid Journal   (Followers: 5)
Journal of Marketing and Consumer Research     Open Access   (Followers: 6)
Journal of Marketing and HR     Open Access   (Followers: 2)
Journal of Marketing Behavior     Full-text available via subscription   (Followers: 9)
Journal of Marketing Channels     Hybrid Journal   (Followers: 5)
Journal of Marketing for Higher Education     Hybrid Journal   (Followers: 10)
Journal of Marketing Management     Hybrid Journal   (Followers: 19)
Journal of Medical Marketing     Hybrid Journal   (Followers: 10)
Journal of Personal Selling and Sales Management     Hybrid Journal   (Followers: 9)
Journal of Place Management and Development     Hybrid Journal   (Followers: 1)
Journal of Research in Interactive Marketing     Hybrid Journal   (Followers: 6)
Journal of Research in Marketing and Entrepreneurship     Hybrid Journal   (Followers: 10)
Journal of Revenue and Pricing Management     Hybrid Journal   (Followers: 4)
Journal of Social Marketing     Hybrid Journal   (Followers: 7)
Journal of the Association for Consumer Research     Full-text available via subscription   (Followers: 8)
Journal of Theoretical and Applied Electronic Commerce Research     Open Access  
Jurnal Ekonomi Manajemen     Open Access  
Jurnal Manajemen dan Pemasaran Jasa     Open Access  
Jurnal Manajemen Dayasaing     Open Access  
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management     Open Access  
Luxury : History, Culture, Consumption     Full-text available via subscription   (Followers: 2)
Luxury Research Journal     Hybrid Journal   (Followers: 2)
Management & Marketing     Open Access   (Followers: 2)
Management of Organizations: Systematic Research     Open Access  
Management Sciences. Nauki o Zarz?dzaniu     Open Access  
Marco : Márketing y Comunicación Política     Full-text available via subscription  
Marketing & Tourism Review     Open Access   (Followers: 1)
Marketing Education Review     Full-text available via subscription   (Followers: 6)
Marketing Theory     Hybrid Journal   (Followers: 15)
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan     Open Access  
Mercati & Competitività     Full-text available via subscription  
NIM Marketing Intelligence Review     Free   (Followers: 1)
Nonprofit Communications Report     Hybrid Journal   (Followers: 3)
Organicom     Open Access  
Pacific Rim Property Research Journal     Hybrid Journal  
Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias     Open Access  
Poliantea     Open Access  
Propel Journal of Applied Management     Open Access   (Followers: 7)
Public Opinion Quarterly     Hybrid Journal   (Followers: 22)
Public Relations Inquiry     Hybrid Journal   (Followers: 5)
Publicitas : Comunicación y Cultura     Open Access  
Questiones Publicitarias     Open Access  
Recherche et Applications en Marketing     Hybrid Journal   (Followers: 1)
Recherche et Applications en Marketing (English Edition)     Hybrid Journal   (Followers: 1)
Research in Electronic Commerce Frontiers     Open Access   (Followers: 1)
Research World     Hybrid Journal  
Review of Market Integration     Hybrid Journal   (Followers: 2)
Review of Marketing Research     Hybrid Journal   (Followers: 13)
Revista de Marketing y Publicidad     Open Access   (Followers: 1)
Revista Eletrônica Academicus     Open Access  
Social Marketing Quarterly     Hybrid Journal   (Followers: 6)
South Asian Journal of Marketing     Open Access   (Followers: 7)
Spanish Journal of Marketing - ESIC     Open Access  
Studia Universitatis Babes-Bolyai Oeconomica     Open Access   (Followers: 2)
Universal Journal of Industrial and Business Management     Open Access   (Followers: 1)

           

Similar Journals
Journal Cover
Journal of Advertising Education
Number of Followers: 0  
 
  Hybrid Journal Hybrid journal (It can contain Open Access articles)
ISSN (Print) 1098-0482 - ISSN (Online) 2516-1873
Published by Sage Publications Homepage  [1174 journals]
  • Editor’s Letter: The Good Stuff in Back

    • Free pre-print version: Loading...

      First page: 5
      Abstract: Journal of Advertising Education, Ahead of Print.

      Citation: Journal of Advertising Education
      PubDate: 2022-04-04T01:22:50Z
      DOI: 10.1177/10980482221092270
       
  • The Student-Run Agency Experience: The Role of Agency Culture in Student
           Engagement

    • Free pre-print version: Loading...

      Authors: Mark A. Rademacher
      First page: 6
      Abstract: Journal of Advertising Education, Ahead of Print.
      Research on student-run communication agencies (SRAs) documents significant learning outcomes, benefits for job placement, and career success. Research, however, rarely investigates cultural aspects of the agency experience. This study employed in-depth interviews with agency student leaders and advisors to explore the influence of agency culture on positive student experiences and agency success. Informants described the importance of collaborative and supportive cultures in achieving agency goals and the role of agency-based friendships in creating positive student experiences and increased student retention. Yet they also noted agencies attracted a relatively homogenous group of students and, consequently, acknowledged the need for increased diversity, equity, and inclusion (DEI) initiatives.
      Citation: Journal of Advertising Education
      PubDate: 2022-01-27T08:37:57Z
      DOI: 10.1177/10980482211072298
       
  • Teaching about the Evolving Agency Relationships between Project Managers,
           Creative and Account Service

    • Free pre-print version: Loading...

      Authors: Robyn Blakeman, Maureen Taylor
      First page: 19
      Abstract: Journal of Advertising Education, Ahead of Print.
      Students in advertising have always been taught about the big four positions of research, media, account management, and creative. However, other positions should be considered as the field evolves. To better understand evolving agency relationships with creative and account service teams, we interviewed 16 advertising professionals about a fifth career option, project management. This article outlines the tasks, knowledge bases, and roles of project managers based on the industry literature and interviews. We offer advertising educators insights into how to discuss the expanded role of project management as a viable option for students’ long-term careers in advertising.
      Citation: Journal of Advertising Education
      PubDate: 2022-01-27T08:40:55Z
      DOI: 10.1177/10980482211072295
       
  • A Classroom Assignment for Sparking Discussion on the Role of Gender in
           Employee Compensation Decisions

    • Free pre-print version: Loading...

      Authors: Damion Waymer, Gerald Waters
      First page: 35
      Abstract: Journal of Advertising Education, Ahead of Print.
      The following teaching brief outlines ways for advertising and public relations educators to discuss gender pay equity in the classroom. We know that educators are asked to teach about matters of diversity; yet many faculty members do not have adequate resources to do so. Faculty can rely on data and reports, but there are few hands-on activities that allow students to directly wrestle with gender pay disparity. The following activity centers on a hypothetical scenario in which we ask students to allocate pay bonuses to employees based on performance, time on the job, and other work-related factors. Over multiple semesters, we found that students consistently award smaller percentages of the bonus pool to employees with names commonly associated with females. Thus, this exercise provides a helpful way to enlighten students about implicit bias and gender pay equity in the professions of advertising and public relations.
      Citation: Journal of Advertising Education
      PubDate: 2022-02-11T09:14:00Z
      DOI: 10.1177/10980482211063636
       
  • A Team-Teaching Approach to Advertising Campaigns Capstone Course

    • Free pre-print version: Loading...

      Authors: Juliana Fernandes, Lincoln Lu, Sarai Nunez
      First page: 47
      Abstract: Journal of Advertising Education, Ahead of Print.
      Undergraduate advertising campaigns courses are known for their integration of knowledge, application of different skills, and group work. This capstone class partners with a real-world client and may be considered the last professional experience in an educational setting before students graduate. Using a multi-methods approach, this study describes a team-teaching method developed by advertising campaigns instructors at a mid-size private university in Florida, gauges students’ perceptions on several learning dimensions, and maps out how this course is taught in American universities.
      Citation: Journal of Advertising Education
      PubDate: 2022-01-27T08:39:02Z
      DOI: 10.1177/10980482211072296
       
  • Find, Pin, Discuss: Incorporating Pinterest to Foster Community and
           Collaboration in Online Advertising Classes

    • Free pre-print version: Loading...

      Authors: Heidi E. Huntington
      First page: 64
      Abstract: Journal of Advertising Education, Ahead of Print.
      Visual bookmarking app Pinterest, known for its aspirational and consumptive qualities of users' “pinning” work, has recently made concerted forays into the online advertising and marketing space. At the same time, its visual and collaborative qualities offer unique potential for application in pedagogy. This paper describes a pedagogical assessment study examining a Pinterest-based discussion board series. Results suggest Pinterest enhances students’ sense of learning through contributing to enjoyment, sense of community, and perceived collaborative learning. These results support the utility of Pinterest-oriented discussions to foster collaboration and learning in online digital advertising and media courses.
      Citation: Journal of Advertising Education
      PubDate: 2022-03-31T01:11:27Z
      DOI: 10.1177/10980482221091239
       
  • Call for editor(s) of the Journal of Advertising Education

    • Free pre-print version: Loading...

      First page: 74
      Abstract: Journal of Advertising Education, Ahead of Print.

      Citation: Journal of Advertising Education
      PubDate: 2022-04-05T01:23:33Z
      DOI: 10.1177/10980482221092271
       
  • Book Review of “Hidden Persuasion”: 33 Psychological Influence
           Techniques in Advertising

    • Free pre-print version: Loading...

      Authors: Sung Eun Park
      Abstract: Journal of Advertising Education, Ahead of Print.
      “Hidden Persuasion”: 33 psychological influence techniques in advertising by Andrews, van Leeuwen, and van Baaren has demonstrated that the book has great insight to offer. Its potential audience ranges from the public who can learn hidden advertising techniques to undergraduate students interested in learning more about the techniques from actual campaigns. The book is full of real examples and principles that were written interestingly and cohesively. Its layout and guideline to use the book in a different setting make the book unique and worth reading. Even with some room for improvement, the authors did a great job of making the book enjoyable and educational for various audiences.
      Citation: Journal of Advertising Education
      PubDate: 2021-12-09T10:49:31Z
      DOI: 10.1177/10980482211040457
       
  • Special Issue in Cases in International and Multicultural Advertising

    • Free pre-print version: Loading...

      Authors: Juliana Fernandes, Craig Davis
      First page: 69
      Abstract: Journal of Advertising Education, Ahead of Print.

      Citation: Journal of Advertising Education
      PubDate: 2021-09-21T05:20:46Z
      DOI: 10.1177/10980482211047913
       
  • Baladna Goes Global

    • Free pre-print version: Loading...

      Authors: Ilhem Allagui
      First page: 71
      Abstract: Journal of Advertising Education, Ahead of Print.
      Baladna is a dairy company in Qatar. It has thrived despite an ongoing political and economic blockade, helping the country to become self-sufficient in terms of its dairy needs. In a short time and with substantial investment, the brand became a market leader. Baladna’s growth plan banks on globalization, but the marketing director and the VP of marketing disagree on the strategy: one argues for standardization and the other for adaptation. The case study discusses brand name issues as well as brand identity approaches in the context of a multicultural environment.
      Citation: Journal of Advertising Education
      PubDate: 2021-10-07T10:58:28Z
      DOI: 10.1177/10980482211040507
       
  • Write Your Own Luck Campaign: Pentel’s Successful Advertising Strategy
           Based on Superstitious Beliefs in Thailand

    • Free pre-print version: Loading...

      Authors: Punjaporn Chinchanachokchai, Sydney Chinchanachokchai
      First page: 96
      Abstract: Journal of Advertising Education, Ahead of Print.
      The Pentel case study exhibits a success case of a global firm’s ability to incorporate cultural-specific values into an advertising campaign. Pentel used superstitious beliefs in the Thai culture to create the Write Your Own Luck campaign. The company launched a limited pen collection designed to be carried as lucky charms. Each pen version represented a unique type of luck it brought to its user. The campaign targeted Thai teens who were heavy users of social media. The campaign was launched through offline and online channels and received significant attention and awareness from the target audience. This case study represents a campaign that incorporates cultural beliefs and values of local consumers into an effective advertising campaign. The company achieved its goal of raising brand awareness and online engagement among the target audience.
      Citation: Journal of Advertising Education
      PubDate: 2021-10-08T03:23:42Z
      DOI: 10.1177/10980482211042520
       
  • Targeting Young Viewers to Watch Traditional Television

    • Free pre-print version: Loading...

      Authors: Elliot Lum, Luisa Martinez, Marcia Soling
      First page: 121
      Abstract: Journal of Advertising Education, Ahead of Print.
      Univision is a brand well-known to Hispanic viewers, but with fragmentation and so many choices within the media landscape, they had to break through the noise effectively. The challenge for Univision was to attract a younger demographic (18–34 year-olds) of loyal viewers to consume Spanish language programming by packaging the use of music and reggaeton in a new telenovela which would showcase premium content that appealed to audiences of all ages. They identified digital, social, radio, and out-of-home platforms consumed by these potential viewers to deliver content and awareness to bring the idea to life. The results exceeded all programming and sales estimates, grew the timeslot’s ratings, and brought in a younger audience than any 8 pm telenovela.
      Citation: Journal of Advertising Education
      PubDate: 2021-09-20T09:59:37Z
      DOI: 10.1177/10980482211040501
       
  • Pedagogical Note

    • Free pre-print version: Loading...

      Authors: George L. Whaley
      First page: 131
      Abstract: Journal of Advertising Education, Ahead of Print.

      Citation: Journal of Advertising Education
      PubDate: 2021-10-06T09:05:05Z
      DOI: 10.1177/10980482211046311
       
  • AAA Resources for Multicultural and International Advertising Teaching and
           Research

    • Free pre-print version: Loading...

      Authors: Michelle R. Nelson
      First page: 146
      Abstract: Journal of Advertising Education, Ahead of Print.

      Citation: Journal of Advertising Education
      PubDate: 2021-09-28T04:36:55Z
      DOI: 10.1177/10980482211045117
       
 
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