Subjects -> BUSINESS AND ECONOMICS (Total: 3570 journals)
    - ACCOUNTING (132 journals)
    - BANKING AND FINANCE (306 journals)
    - BUSINESS AND ECONOMICS (1248 journals)
    - CONSUMER EDUCATION AND PROTECTION (20 journals)
    - COOPERATIVES (4 journals)
    - ECONOMIC SCIENCES: GENERAL (212 journals)
    - ECONOMIC SYSTEMS, THEORIES AND HISTORY (235 journals)
    - FASHION AND CONSUMER TRENDS (20 journals)
    - HUMAN RESOURCES (103 journals)
    - INSURANCE (26 journals)
    - INTERNATIONAL COMMERCE (145 journals)
    - INTERNATIONAL DEVELOPMENT AND AID (103 journals)
    - INVESTMENTS (22 journals)
    - LABOR AND INDUSTRIAL RELATIONS (61 journals)
    - MACROECONOMICS (17 journals)
    - MANAGEMENT (595 journals)
    - MARKETING AND PURCHASING (116 journals)
    - MICROECONOMICS (23 journals)
    - PRODUCTION OF GOODS AND SERVICES (143 journals)
    - PUBLIC FINANCE, TAXATION (37 journals)
    - TRADE AND INDUSTRIAL DIRECTORIES (2 journals)

MARKETING AND PURCHASING (116 journals)                     

Showing 1 - 105 of 105 Journals sorted alphabetically
Advances in International Marketing     Full-text available via subscription   (Followers: 6)
AMS Review     Partially Free   (Followers: 3)
Applied Marketing Analytics     Full-text available via subscription   (Followers: 4)
Arts and the Market     Hybrid Journal   (Followers: 5)
Asia Pacific Public Relations Journal     Open Access   (Followers: 1)
Atlantic Marketing Journal     Open Access   (Followers: 3)
Australasian Marketing Journal (AMJ)     Hybrid Journal   (Followers: 4)
CBR - Consumer Behavior Review     Open Access  
Cogent Business & Management     Open Access   (Followers: 2)
Consumer Psychology Review     Hybrid Journal   (Followers: 3)
Customer Needs and Solutions     Hybrid Journal   (Followers: 4)
European Journal of Management Issues     Open Access   (Followers: 1)
Expert Journal of Marketing     Open Access   (Followers: 4)
IMP Journal     Hybrid Journal  
Innovative Marketing     Open Access   (Followers: 4)
International Journal of Applied Behavioral Economics     Full-text available via subscription   (Followers: 18)
International Journal of Customer Relationship Marketing and Management     Full-text available via subscription   (Followers: 11)
International Journal of Event and Festival Management     Hybrid Journal   (Followers: 6)
International Journal of Export Marketing     Hybrid Journal   (Followers: 1)
International Journal of Industrial Marketing     Open Access   (Followers: 7)
International Journal of Internet Marketing and Advertising     Hybrid Journal   (Followers: 20)
International Journal of Islamic Marketing and Branding     Hybrid Journal   (Followers: 5)
International Journal of Leisure and Tourism Marketing     Hybrid Journal   (Followers: 15)
International Journal of Marketing Studies     Open Access   (Followers: 12)
International Journal of Online Marketing     Full-text available via subscription   (Followers: 5)
International Journal of Sport Communication     Hybrid Journal   (Followers: 6)
International Journal of Sports Marketing and Sponsorship     Hybrid Journal  
International Review of Communication and Marketing Mix : IROCAMM     Open Access   (Followers: 1)
International Review of Management and Marketing     Open Access   (Followers: 12)
Italian Journal of Marketing     Hybrid Journal  
Journal of Advertising Education     Hybrid Journal  
Journal of Brand Management     Hybrid Journal   (Followers: 12)
Journal of Brand Strategy     Full-text available via subscription   (Followers: 4)
Journal of Business Logistics     Hybrid Journal   (Followers: 8)
Journal of Business-to-Business Marketing     Hybrid Journal   (Followers: 13)
Journal of Contemporary Marketing Science     Hybrid Journal   (Followers: 1)
Journal of Credit Risk     Full-text available via subscription   (Followers: 1)
Journal of Cultural Marketing Strategy     Full-text available via subscription   (Followers: 1)
Journal of Destination Marketing & Management     Hybrid Journal  
Journal of Digital & Social Media Marketing     Full-text available via subscription   (Followers: 16)
Journal of Economics and Management Sciences     Open Access  
Journal of Education Advancement & Marketing     Full-text available via subscription   (Followers: 1)
Journal of Euromarketing     Hybrid Journal   (Followers: 3)
Journal of Fashion Marketing and Management     Hybrid Journal   (Followers: 9)
Journal of Global Fashion Marketing     Hybrid Journal   (Followers: 2)
Journal of Global Responsibility     Hybrid Journal   (Followers: 3)
Journal of Global Scholars of Marketing Science : Bridging Asia and the World     Hybrid Journal   (Followers: 1)
Journal of Historical Research in Marketing     Hybrid Journal   (Followers: 4)
Journal of Hospitality Marketing & Management     Hybrid Journal   (Followers: 8)
Journal of International Marketing Modeling     Open Access   (Followers: 1)
Journal of Islamic Marketing     Hybrid Journal   (Followers: 4)
Journal of Marketing Analytics     Hybrid Journal   (Followers: 5)
Journal of Marketing and Consumer Research     Open Access   (Followers: 6)
Journal of Marketing and HR     Open Access   (Followers: 2)
Journal of Marketing Behavior     Full-text available via subscription   (Followers: 9)
Journal of Marketing Channels     Hybrid Journal   (Followers: 5)
Journal of Marketing for Higher Education     Hybrid Journal   (Followers: 10)
Journal of Marketing Management     Hybrid Journal   (Followers: 21)
Journal of Medical Marketing     Hybrid Journal   (Followers: 12)
Journal of Personal Selling and Sales Management     Hybrid Journal   (Followers: 9)
Journal of Place Management and Development     Hybrid Journal   (Followers: 1)
Journal of Research in Interactive Marketing     Hybrid Journal   (Followers: 6)
Journal of Research in Marketing and Entrepreneurship     Hybrid Journal   (Followers: 10)
Journal of Revenue and Pricing Management     Hybrid Journal   (Followers: 4)
Journal of Social Marketing     Hybrid Journal   (Followers: 7)
Journal of the Association for Consumer Research     Full-text available via subscription   (Followers: 7)
Journal of Theoretical and Applied Electronic Commerce Research     Open Access  
Jurnal Ekonomi Manajemen     Open Access  
Jurnal Manajemen dan Pemasaran Jasa     Open Access  
Jurnal Manajemen Dayasaing     Open Access  
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management     Open Access  
Luxury : History, Culture, Consumption     Full-text available via subscription   (Followers: 2)
Luxury Research Journal     Hybrid Journal   (Followers: 2)
Management & Marketing     Open Access   (Followers: 2)
Management of Organizations: Systematic Research     Open Access  
Management Sciences. Nauki o Zarz?dzaniu     Open Access  
Marco : Márketing y Comunicación Política     Full-text available via subscription  
Marketing & Tourism Review     Open Access   (Followers: 1)
Marketing Education Review     Full-text available via subscription   (Followers: 6)
Marketing Theory     Hybrid Journal   (Followers: 15)
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan     Open Access  
Mercati & Competitività     Full-text available via subscription  
NIM Marketing Intelligence Review     Free   (Followers: 1)
Nonprofit Communications Report     Hybrid Journal   (Followers: 3)
Organicom     Open Access  
Pacific Rim Property Research Journal     Hybrid Journal  
Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias     Open Access  
Poliantea     Open Access  
Propel Journal of Applied Management     Open Access   (Followers: 3)
Public Opinion Quarterly     Hybrid Journal   (Followers: 22)
Public Relations Inquiry     Hybrid Journal   (Followers: 5)
Publicitas : Comunicación y Cultura     Open Access  
Questiones Publicitarias     Open Access  
Recherche et Applications en Marketing     Hybrid Journal   (Followers: 1)
Recherche et Applications en Marketing (English Edition)     Hybrid Journal   (Followers: 1)
Research in Electronic Commerce Frontiers     Open Access   (Followers: 1)
Research World     Hybrid Journal  
Review of Market Integration     Hybrid Journal   (Followers: 2)
Review of Marketing Research     Hybrid Journal   (Followers: 13)
Revista Eletrônica Academicus     Open Access  
Social Marketing Quarterly     Hybrid Journal   (Followers: 6)
South Asian Journal of Marketing     Open Access   (Followers: 2)
Spanish Journal of Marketing - ESIC     Open Access  
Studia Universitatis Babes-Bolyai Oeconomica     Open Access   (Followers: 2)
Universal Journal of Industrial and Business Management     Open Access  

           

Similar Journals
Journal Cover
Management of Organizations: Systematic Research
Number of Followers: 0  

  This is an Open Access Journal Open Access journal
ISSN (Print) 1392-1142 - ISSN (Online) 2335-8750
Published by Sciendo Homepage  [370 journals]
  • Review of J. Paužuolienė and L. Šimanskienė’s monograph
           “Organizational Culture: Assessment, Formation, Change”

    • PubDate: Thu, 17 Mar 2022 00:00:00 GMT
       
  • Explaining the Impact of Financial Leverage on Firm Performance in the
           Healthcare Sector in Sri Lanka by Fixed Cost Coverage Ratio

    • Abstract: This paper finds that there is a significant negative relationship between financial leverage and firm performance in the healthcare industry in Sri Lanka. Furthermore, the fixed cost coverage by the utilization of fixed and operational assets is positively and significantly related to firm performance.
      PubDate: Thu, 17 Mar 2022 00:00:00 GMT
       
  • Work-Life Balance: Coping Strategies of Female Academics in Selected
           Universities in Ogun State in Nigeria

    • Abstract: This article examined how female academics in some selected universities in Ogun State, in Nigeria, cope with the stress of balancing their work and family life. Data was obtained using a semi-structured questionnaire. Relying on the findings of this study, a proposition was made that utilizing more coping strategies would allow female academics to achieve a balance in both their work and family life.
      PubDate: Thu, 17 Mar 2022 00:00:00 GMT
       
  • Theoretical Analysis of the Assessment of Government Expenditure Effect on
           Welfare of Society

    • Abstract: The problem addressed in this paper namely is the government expenditure effect on welfare of society. The object of research is government expenditure effect on welfare of society, whereas the aim of the paper is to analyse government expenditure effect on welfare of society in the theoretical aspect. The research deals with the analysis of theoretical interpretations of the phenomenon of welfare of society, expands the concept of welfare of society, comparison of the methods applied in practice for assessment of the level of welfare of society, and provides the summary of the theoretical link between welfare of society and government expenditure based on the previous research works in this field.
      PubDate: Thu, 17 Mar 2022 00:00:00 GMT
       
  • Motivational Background of Workaholism: A Systematic Review

    • Abstract: There are contradictory results of previous studies concerning the effect of work motivation on workaholism. Moreover, the existing reviews did not generate a comprehensive discussion around this particular theme. Therefore, this study aims to systematically review the scientific literature on the relationship between work motivation and employees’ workaholism.
      PubDate: Thu, 17 Mar 2022 00:00:00 GMT
       
  • Possibilities of Brand Content Integration into Youtube Podcasts in
           Lithuania

    • Abstract: As customers become immune to most forms of advertisement on the Internet, marketers seek new ways to get the attention of branded content. As podcast content on YouTube gains more and more users’ attention in the world and Lithuania, it raises the urge for both marketing professionals and researchers of the marketing field to analyse the possibilities of brands and its content integration in the podcasts. The problem analysed is how effectively integrate brand content into Youtube podcasts in Lithuania. Thus, the paper aims to analyse the phenomenon of brand content integration and to reveal its possibilities in You-Tube podcasts in Lithuania.
      PubDate: Thu, 17 Mar 2022 00:00:00 GMT
       
  • The Model of Emotional Appeals Application for the Advertising of Personal
           Goods

    • Abstract: The aim of the article is to create a practically applicable model of the use of emotional appeals for the advertising of personal goods. The theoretical part of the article reviews the use of emotional appeals in advertising and their classification, presents the categories of personal goods. During the expert interview, it was determined which emotional appeals were most appropriate for the advertising of personal goods. Based on the results of the content analysis and questionnaire survey, the main emotional appeals that encourage consumers to purchase the advertised product have been identified; the strength of the emotions caused by the advertisement must be determined and the main elements of the advertisement that form the emotional appeal must be named. Based on the results of the research, a model of the use of emotional appeals for the advertising of personal goods was developed, distinguishing the recommended emotional appeals, emotional strength and advertising elements.
      PubDate: Thu, 17 Mar 2022 00:00:00 GMT
       
  • Regionalization Measurement Methods’ Comparative Analysis

    • Abstract: Regionalization denotes certain sub-systems, which appear to be present in the apparently globalized world. The research aim is to compare regionalization measurement methods, used in prior research. Results reveal that the most common gravity equations method could be improved by adding weighted network measures in order to capture the complexity of the researched phenomena.
      PubDate: Thu, 17 Mar 2022 00:00:00 GMT
       
  • Research on the Market Demand for Organization and Community Management
           Professionals

    • Abstract: The article defines the scope of professional activity of organization and community management specialists, distinguishes the most significant professional and general competencies, as well as foresees the targeted need for them in the labour market. Findings of the research revealed a great demand for such professionals, as 84.2 percent of the research participants indicated that such specialists were perceived as a necessity. They also stated that the need for such specialists would continue to grow. Their skills and abilities would enable establishment of organizations and communities, initiation and management of changes in the existing organizations. Excellent analytical, cost management and fundraising abilities, knowledge of marketing and communication would make professionals of organization and community management marketable not only in the Lithuanian, but also in the foreign markets.
      PubDate: Thu, 17 Mar 2022 00:00:00 GMT
       
  • The View of Customers Towards the Usage of Cause-Related Marketing to
           Build Good Corporate Reputation

    • Abstract: This paper analyses the usage of cause-related marketing to build good corporate reputation by empirically evaluating and comparing it from the view of customers. After conceptualization of theoretical insights on the use of cause-related marketing, while building good corporate reputation, there are presented research results from the point of view of customers on cause-related marketing to build good corporate reputation.
      PubDate: Fri, 08 Oct 2021 00:00:00 GMT
       
  • Challenges of Remote Leadership in a Digitalized Working World 4.0

    • Abstract: The digital transformation of industry is driving the advance of agile work structures and, in particular, home office working. This article examines the question of what effect the physical distance of employees from the company has on its productivity and innovation potential, and what challenges are posed to a remote leadership.
      PubDate: Fri, 08 Oct 2021 00:00:00 GMT
       
  • The Theoretical Quadruple Helix Model for Digital Inclusion Increase

    • Abstract: The aim of this paper is to conceptualize the theoretical quadruple helix model in the field of digital inclusion. It explores the literature on digital inclusion issues, stakeholder’s roles and investigates the main features of the quadruple helix model and its application possibilities in the digital inclusion context. Building on the findings of this literature review, the theoretical quadruple helix model for digital inclusion is proposed. This paper contributes to the literature on digital inclusion and lays a conceptual basis for further theoretical and empirical research in this field.
      PubDate: Fri, 08 Oct 2021 00:00:00 GMT
       
  • Application of Complexity Theory to Organizational Career Management
           System’s Development

    • Abstract: The paper aims to highlight the relevance of complexity theory application to organizational career management processes and systems. This perspective enables to reveal and analyse the employees’ career management challenges faced by organizations in the context of high complexity. The study shows that organizations strive for a flexible and adaptable workforce while employees seek to increase their employability and competitiveness in organizations and in the labour market. Consequently, the role of current organizations in the context of complexity in employees’ career management is to help them to sustain and grow their career potential thereby strengthening their own competitive advantage.
      PubDate: Fri, 08 Oct 2021 00:00:00 GMT
       
  • A Systematic Review of the Factors Determining Workaholism: The Role of an
           Organisation

    • Abstract: The results of the studies that examine the link between organizational aspects and employees’ workaholism are scattered and far from consistent. Therefore, the principal purpose of the current paper is to systematically review the scientific literature on the relationship between organizational factors and employees’ workaholism.
      PubDate: Fri, 08 Oct 2021 00:00:00 GMT
       
  • Dealing with Not-Knowing in Inbound Open Innovation: A High-Tech
           Innovation Case

    • Abstract: Knowledge and innovation are two inseparable topics in the literature on knowledge management or innovation. Most often, when scholars write about knowledge management, they refer to innovation as the key objective. Some argue that using the knowledge available beyond a firm’s boundaries (open innovation) leads to increased innovativeness, while others talk of the knowledge-creating firm. However, current literature provides us with limited insights on how the innovation team deals with externally developed knowledge or how it comes into the innovation creation process. Managing teamwork innovation endeavours in technology development is challenging since the outcome is often uncertain as well as inputs along that path. This paper attempts to open the backbox of open innovation and suggests that innovating teams entwine externally developed knowledge through the process of dealing with not-knowing.
      PubDate: Fri, 08 Oct 2021 00:00:00 GMT
       
  • Process Management and Robotic Process Automation: The Insights from
           Systematic Literature Review

    • Abstract: During the Fourth Industrial Revolution, the digital transformation revolutionised both individual organisations and entire industries. One such advanced technology is Robotic Process Automation (RPA). However, organisations do not always make the progress by using the RPA to increase the efficiency of their business processes. The scientific sources lack the synthesis of Process Management (PM) and RPA and insights into their interrelationship. This article aims to fill the gap in the systematic analysis of interrelations between PM and RPA from a managerial perspective by identifying less researched areas and formulating insights and recommendations for future research.
      PubDate: Fri, 08 Oct 2021 00:00:00 GMT
       
  • Happiness at Work: Evidence of Young People’s Expectations from
           Lithuania

    • Abstract: The article aims to: 1) assess young people’s general perception of happiness at work; 2) identify their most important features of happiness at work; 3) highlight the impact of demographic factors on expectations. The results of the study revealed that the most important features of happiness for young people in Lithuania are as follows: communication with colleagues, independence in achieving one’s goals and matching the organizational activities with the employees’ values; whereas demographic factors do not affect the expectations of happiness at work.
      PubDate: Fri, 08 Oct 2021 00:00:00 GMT
       
  • Assessment of the Impact of Experience Marketing Dimensions on City
           Loyalty

    • Abstract: The article aims to identify the importance of experience marketing dimensions for city residents’ and visitors’ loyalty. The theoretical part of this article analyses the concepts of experience and city marketing, city customers and their importance to the city, and distinguishes the main dimensions of experience marketing in the city. During the quantitative research, the impact of experience marketing dimensions on the loyalty of Kaunas city residents and visitors was determined. Also, using regression analysis the relation between the evaluation of experience marketing dimensions of Kaunas city residents and visitors and the behavioural and attitudinal loyalty was established.
      PubDate: Fri, 29 Jan 2021 00:00:00 GMT
       
  • Continuity or Change' Leaders’ Values in the Baltic Countries
           over Time

    • Abstract: Both scientists and practitioners acknowledge leadership as a key predictor of success in organizations. Leaders’ values could be a significant criterion for the analysis of changes in leadership recently. This study aims to investigate changes in leaders’ values over time among Baltic countries. The results of the European Social Survey (ESS) showed that leaders’ values did not significantly change over time (from 2008 to 2016). However, the expression of values significantly differed between leaders of different countries.
      PubDate: Fri, 29 Jan 2021 00:00:00 GMT
       
  • Psychological Capital (PsyCap) Resources and its Relations with Creative
           Self-efficacy in Entrepreneurship Students

    • Abstract: This study aims to analyse Psychological Capital (PsyCap) and creative self-efficacy of students participating in the entrepreneurship program. The theory of the paper analyses the development and significance of concepts. Quantitative research focuses on finding out the levels of PsyCap and creative self-efficacy, comparing PsyCap data to a representative sample, comparing all results with the current job status and their entrepreneurial intentions.
      PubDate: Fri, 29 Jan 2021 00:00:00 GMT
       
 
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