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Jurnal Manajemen dan Pemasaran Jasa
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This is an Open Access Journal

Open Access journal
ISSN (Print) 0216-3780 - ISSN (Online) 2442-9732
Published by Universitas Trisakti

[2 journals]

Understanding consumers’ addiction to online mobile games and in apps
purchase intention: Players stickiness as the mediation
- Authors: Pantas H Silaban, Andri Dayarana K. Silalahi, Edgar Octoyuda
  Pages: 165 - 178
  Abstract: Research on consumer behavior, particularly on online mobile games, is an emerging topic that must be more deeply explored. As a relatively new topic, the approach and discussion of consumer behavior based on the online mobile games environment challenge researchers to describe it in a theoretical study. This research investigates the user's addiction to online mobile games (OMG) in apps purchase intention through a stickiness mediation variable. The samples were determined by using purposive random sampling, which consisted of gamers or people who were playing online mobile games and ever purchase a games feature. Therefore, a total of 439 responses were collected through an online survey. This research employs SmartPLS 2.0 to test both measurement and structural models. The results showed that the addiction to online mobile games influenced app purchase intention, and stickiness also mediated the relationship between addiction to online mobile games and app purchase intention. The contribution of this research emphasizing that the addiction to online mobile games had become a behavior that created stickiness and intention is also discussed in this research.
  PubDate: 2021-12-09
  DOI: 10.25105/jmpj.v14i2.9342
  Issue No: Vol. 14, No. 2 (2021)
Ethical climate as foundation for internal corporate social responsibility
and employee performance in Indonesian context during COVID-19 pandemic
- Authors: Rudy M. Ramdhan, Daniel Kisahwan, Alex Winarno, Deni Hermana
  Pages: 213 - 230
  Abstract: The research objective was to analyze the role of ethical climate as a foundation for internal Corporate Social Responsibility (CSR) and employee performance. The methodology used is a causal study to test the effect by using a survey of 400 employees Holding of state-owned defense, industry randomly selected nonmanagers. The results showed that ethical climate directs internal CSR activities as a realization of ethical awareness in the environment. Employees have an ethical responsibility to restore the goodness of the company to employees in real terms according to the company's demands in the form of optimal performance. The values, beliefs, and ethical atmosphere felt by employees are the reasons for implementing CSR. Internal CSR raises employees' awareness of the company's care and attention, which in turn increases the moral obligation to work optimally for the common good. Ethical climate is guidance for companies and individuals to be involved in collective efforts that can ensure sustainability. In conclusion, ethical climate has an influence on employee performance through CSR. The practical implication is to develop an ethical climate in the company to strengthen the company's internal CSR orientation. Its value contribution can explain the ethical climate function as a foundation for internal CSR concerning employee’s performance.
  PubDate: 2021-12-09
  DOI: 10.25105/jmpj.v14i2.9293
  Issue No: Vol. 14, No. 2 (2021)
The relationship between entrepreneurial passion, entrepreneurial self
efficacy, and entrepreneurial intention in housewives context
- Authors: Devani Laksmi Indyastuti, Lusi Suwandari, Krisnhoe Rachmi Fitrijati
  Pages: 243 - 259
  Abstract: This study examined the relationship between entrepreneurial passion, entrepreneurial self-efficacy, and entrepreneurial intention. This hypothesis proposes that entrepreneurial passion positively affects entrepreneurial intention. Furthermore, this study also hypothesizes that entrepreneurial emphasizing on entrepreneurial intention is mediated by entrepreneur self-efficacy. The present study takes a sample from housewives who run businesses in Banyumas. This study uses a convenience method for choosing 236 housewives who run businesses. This method is chosen because there is no sampling frame in this population. The results show that Entrepreneurial passion positively influences entrepreneurial intention. Entrepreneurial self-efficacy mediates the relationship between entrepreneurial passion and entrepreneurial intention.
  PubDate: 2021-12-09
  DOI: 10.25105/jmpj.v14i2.9715
  Issue No: Vol. 14, No. 2 (2021)
Quality and image: The role of satisfaction and trust as intervening
variables on loyalty of customer’s internet service providers
- Authors: Teuku Meldi Kesuma, Mukhlis Yunus, M. Ridha Siregar, Abdul Muzammil
  Pages: 282 - 299
  Abstract: Many factors can affect customer loyalty that some of them are service quality and corporate image. There are two objectives of this study. First, this study explains service quality and corporate image effects as antecedents for customer satisfaction, trust, and loyalty. Second, this study investigates the role of customer satisfaction and trust in mediating the service quality and corporate image effects on customer loyalty in the context of ISP customers. By using the purposive sampling technique, this study researched 270 ISP customers. The sample of data was statistically analyzed with the Structural Equation Modeling (SEM) and the Confirmatory Factor Analysis (CFA). This study confirmed that customer satisfaction, customer trust, and loyalty were directly affected by service quality and corporate image. Customer satisfaction and customer trust influenced customer loyalty significantly. The role of customer satisfaction and customer trust indirectly in mediating service quality and corporate image effects on customer loyalty was also confirmed by partial mediation. This study concludes by arguing that it needs to pay attention to service quality and the company’s good name levels to maintain customer loyalty.
  PubDate: 2021-12-09
  DOI: 10.25105/jmpj.v14i2.9358
  Issue No: Vol. 14, No. 2 (2021)
Positive determinants word-of-mouth of supermarket consumer in the
COVID-19 pandemic era
- Authors: Sri Vandayuli Riorini, Genesis Sembiring Depari
  Pages: 300 - 313
  Abstract: This research, which was conducted in the era of the COVID-19 pandemic, aims to analyze the influence of the dimensions of service quality, competitive prices, customer satisfaction toward the positive word-of-mouth of Supermarket customers. Questionnaires were distributed to 350 respondents as samples using the non-probability sampling method and purposive sampling technique. Meanwhile, Structural Equation Modeling (SEM) is used to analyze the data. The results of the study indicate that Reliability, Assurance, Tangibles, Empathy, Responsiveness, Competitive Price have positive and significant effects onCustomer Satisfaction, which in turn would have a positive impact on positive word-of-mouth. Of all dimensions of service quality, the most powerful factor influencing consumer satisfaction shopping in supermarkets is reliability, and the one that gives consumers the most important feeling in providing quality services is Responsiveness. For further research, it is recommended to expand the scope of research in various types of businesses, not only in supermarkets.
  PubDate: 2021-12-09
  DOI: 10.25105/jmpj.v14i2.10731
  Issue No: Vol. 14, No. 2 (2021)

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