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MARKETING AND PURCHASING (116 journals)                     

Showing 1 - 105 of 105 Journals sorted alphabetically
Advances in International Marketing     Full-text available via subscription   (Followers: 6)
AMS Review     Partially Free   (Followers: 3)
Applied Marketing Analytics     Full-text available via subscription   (Followers: 4)
Arts and the Market     Hybrid Journal   (Followers: 5)
Asia Pacific Public Relations Journal     Open Access   (Followers: 1)
Atlantic Marketing Journal     Open Access   (Followers: 3)
Australasian Marketing Journal (AMJ)     Hybrid Journal   (Followers: 4)
CBR - Consumer Behavior Review     Open Access  
Cogent Business & Management     Open Access   (Followers: 2)
Consumer Psychology Review     Hybrid Journal   (Followers: 3)
Customer Needs and Solutions     Hybrid Journal   (Followers: 4)
European Journal of Management Issues     Open Access   (Followers: 1)
Expert Journal of Marketing     Open Access   (Followers: 4)
IMP Journal     Hybrid Journal  
Innovative Marketing     Open Access   (Followers: 4)
International Journal of Applied Behavioral Economics     Full-text available via subscription   (Followers: 18)
International Journal of Customer Relationship Marketing and Management     Full-text available via subscription   (Followers: 11)
International Journal of Event and Festival Management     Hybrid Journal   (Followers: 6)
International Journal of Export Marketing     Hybrid Journal   (Followers: 1)
International Journal of Industrial Marketing     Open Access   (Followers: 7)
International Journal of Internet Marketing and Advertising     Hybrid Journal   (Followers: 20)
International Journal of Islamic Marketing and Branding     Hybrid Journal   (Followers: 5)
International Journal of Leisure and Tourism Marketing     Hybrid Journal   (Followers: 15)
International Journal of Marketing Studies     Open Access   (Followers: 12)
International Journal of Online Marketing     Full-text available via subscription   (Followers: 5)
International Journal of Sport Communication     Hybrid Journal   (Followers: 6)
International Journal of Sports Marketing and Sponsorship     Hybrid Journal  
International Review of Communication and Marketing Mix : IROCAMM     Open Access   (Followers: 1)
International Review of Management and Marketing     Open Access   (Followers: 12)
Italian Journal of Marketing     Hybrid Journal  
Journal of Advertising Education     Hybrid Journal  
Journal of Brand Management     Hybrid Journal   (Followers: 12)
Journal of Brand Strategy     Full-text available via subscription   (Followers: 4)
Journal of Business Logistics     Hybrid Journal   (Followers: 8)
Journal of Business-to-Business Marketing     Hybrid Journal   (Followers: 13)
Journal of Contemporary Marketing Science     Hybrid Journal   (Followers: 1)
Journal of Credit Risk     Full-text available via subscription   (Followers: 1)
Journal of Cultural Marketing Strategy     Full-text available via subscription   (Followers: 1)
Journal of Destination Marketing & Management     Hybrid Journal  
Journal of Digital & Social Media Marketing     Full-text available via subscription   (Followers: 16)
Journal of Economics and Management Sciences     Open Access  
Journal of Education Advancement & Marketing     Full-text available via subscription   (Followers: 1)
Journal of Euromarketing     Hybrid Journal   (Followers: 3)
Journal of Fashion Marketing and Management     Hybrid Journal   (Followers: 9)
Journal of Global Fashion Marketing     Hybrid Journal   (Followers: 2)
Journal of Global Responsibility     Hybrid Journal   (Followers: 3)
Journal of Global Scholars of Marketing Science : Bridging Asia and the World     Hybrid Journal   (Followers: 1)
Journal of Historical Research in Marketing     Hybrid Journal   (Followers: 4)
Journal of Hospitality Marketing & Management     Hybrid Journal   (Followers: 8)
Journal of International Marketing Modeling     Open Access   (Followers: 1)
Journal of Islamic Marketing     Hybrid Journal   (Followers: 4)
Journal of Marketing Analytics     Hybrid Journal   (Followers: 5)
Journal of Marketing and Consumer Research     Open Access   (Followers: 6)
Journal of Marketing and HR     Open Access   (Followers: 2)
Journal of Marketing Behavior     Full-text available via subscription   (Followers: 9)
Journal of Marketing Channels     Hybrid Journal   (Followers: 5)
Journal of Marketing for Higher Education     Hybrid Journal   (Followers: 10)
Journal of Marketing Management     Hybrid Journal   (Followers: 21)
Journal of Medical Marketing     Hybrid Journal   (Followers: 12)
Journal of Personal Selling and Sales Management     Hybrid Journal   (Followers: 9)
Journal of Place Management and Development     Hybrid Journal   (Followers: 1)
Journal of Research in Interactive Marketing     Hybrid Journal   (Followers: 6)
Journal of Research in Marketing and Entrepreneurship     Hybrid Journal   (Followers: 10)
Journal of Revenue and Pricing Management     Hybrid Journal   (Followers: 4)
Journal of Social Marketing     Hybrid Journal   (Followers: 7)
Journal of the Association for Consumer Research     Full-text available via subscription   (Followers: 7)
Journal of Theoretical and Applied Electronic Commerce Research     Open Access  
Jurnal Ekonomi Manajemen     Open Access  
Jurnal Manajemen dan Pemasaran Jasa     Open Access  
Jurnal Manajemen Dayasaing     Open Access  
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management     Open Access  
Luxury : History, Culture, Consumption     Full-text available via subscription   (Followers: 2)
Luxury Research Journal     Hybrid Journal   (Followers: 2)
Management & Marketing     Open Access   (Followers: 2)
Management of Organizations: Systematic Research     Open Access  
Management Sciences. Nauki o Zarz?dzaniu     Open Access  
Marco : Márketing y Comunicación Política     Full-text available via subscription  
Marketing & Tourism Review     Open Access   (Followers: 1)
Marketing Education Review     Full-text available via subscription   (Followers: 6)
Marketing Theory     Hybrid Journal   (Followers: 15)
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan     Open Access  
Mercati & Competitività     Full-text available via subscription  
NIM Marketing Intelligence Review     Free   (Followers: 1)
Nonprofit Communications Report     Hybrid Journal   (Followers: 3)
Organicom     Open Access  
Pacific Rim Property Research Journal     Hybrid Journal  
Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias     Open Access  
Poliantea     Open Access  
Propel Journal of Applied Management     Open Access   (Followers: 3)
Public Opinion Quarterly     Hybrid Journal   (Followers: 22)
Public Relations Inquiry     Hybrid Journal   (Followers: 5)
Publicitas : Comunicación y Cultura     Open Access  
Questiones Publicitarias     Open Access  
Recherche et Applications en Marketing     Hybrid Journal   (Followers: 1)
Recherche et Applications en Marketing (English Edition)     Hybrid Journal   (Followers: 1)
Research in Electronic Commerce Frontiers     Open Access   (Followers: 1)
Research World     Hybrid Journal  
Review of Market Integration     Hybrid Journal   (Followers: 2)
Review of Marketing Research     Hybrid Journal   (Followers: 13)
Revista Eletrônica Academicus     Open Access  
Social Marketing Quarterly     Hybrid Journal   (Followers: 6)
South Asian Journal of Marketing     Open Access   (Followers: 2)
Spanish Journal of Marketing - ESIC     Open Access  
Studia Universitatis Babes-Bolyai Oeconomica     Open Access   (Followers: 2)
Universal Journal of Industrial and Business Management     Open Access  


Similar Journals
Journal Cover
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan
Number of Followers: 0  

  This is an Open Access Journal Open Access journal
ISSN (Print) 1978-2853 - ISSN (Online) 2302-8890
Published by Universitas Udayana Homepage  [62 journals]
  • Effect of Liquidity and Managerial Ownership on the Usage of Derivative
           Instruments and Company Risk

    • Authors: Henny Rahyuda, Made Reina Candradewi
      Pages: 1 - 17
      Abstract: This study aims to analyze the effect of liquidity, managerial ownership and use of derivatives on corporate risk in the Indonesian capital market, specifically manufacturing companies listed on the IDX.. This research was conducted using a quantitative approach. The population in this study are all manufacturing companies listed on the IDX. The sampling technique used was purposive sampling method. The companies included in the sample of this study are manufacturing companies that use derivative instruments and are always listed on the IDX from 2016 to 2018. A total of 12 companies can be used as final samples in this study. Based on the results of regression analysis and mediation test, it can be concluded that the managerial ownership variable has a significant positive effect on the Usage of Derivative Instruments. The variable Usage of Derivative Instruments has a significant negative effect on company risk. The Usage of Derivative Instruments is able to mediate the relationship between managerial ownership and corporate risk
      PubDate: 2022-01-27
      DOI: 10.24843/MATRIK:JMBK.2022.v16.i01.p01
  • Food Hoarding Intention during Covid-19 in Indonesia: the Role of
           Government Regulation as Moderating Variable

    • Authors: Kristiningsih Kristiningsih, Santirianingrum Soebandhi
      Pages: 19 - 35
      Abstract: The outbreak of Covid-19 in early 2020 has raised public anxiety because of the uncertainty about the impact of this outbreak. At the beginning of this outbreak, we often encountered unusual purchasing behavior. One of them is by hoarding food or buying basic needs in large quantities in anticipation of the possible impacts during the Covid-19 pandemic. Therefore, this study aims to analyze the effect of risk perception and the three components of Theory of Planned Behavior (TPB), namely: attitudes, subjective norms, and perceived behavioral control on individual intentions to hoard basic needs in order to understand individual responses to pandemic conditions. This study also adds government regulations related to Large-Scale Social Restrictions (PSBB) as a moderating variable. This study involved 194 respondents. The data obtained were then processed using the PLS-SEM method. The findings of this study indicate that food hoarding intention is influenced by risk perception and the three TPB components. Meanwhile, PSBB did not moderate the relationship between the three TPB components on food hoarding intention.
      PubDate: 2022-02-27
      DOI: 10.24843/MATRIK:JMBK.2022.v16.i01.p02
  • The Market Reaction As An Impact Of The Fed Interest Rate Decrease
           Announcement In Asian And European Areas

    • Authors: Luh Gede Sri Artini
      Pages: 37 - 45
      Abstract: Market Reaction As An Impact Of The Fed Interest Rate Decrease Announcement In Asian And European Areas   ABSTRACT The announcement of the reduction in the Fed's interest rate on July 31, 2019 is a rare event since 2008. The  Fed's rate cut will have a major impact on the global economy and conditions in the capital market.The purpose of this study is to determine whether there is a difference in the average abnormal return around the date of the announcement of the Fed's interest rate hike in Asia and the European region. The sample of this study was 18 emerging market countries' index indices in Asia and Europe with sample collection techniques using purposive sampling. This study uses One Way Anova analysis techniques and One Sample T-test. The results found that there was no difference in the average abnormal return before and after the announcement of the Fed's interest rate increase. This condition shows that markets in the two regions do not react significantly because markets in Asia and the European region are in an efficient condition in the form of half strong, where the market absorbs information quickly and is reflected in stock prices so there is no difference in the average abnormal return in both regions. The absence of a difference in the average abnormal return is also caused by the uncertainty of the global economy making investors more careful in making investment decisions.
      PubDate: 2022-02-27
      DOI: 10.24843/MATRIK:JMBK.2022.v16.i01.p03
  • Innovativeness, Risk-Taking, Proactiveness, and Firm Performance with
           Learning Organizations as Mediating Variables.

    • Authors: Kadarusman Kadarusman, Siti Rosyafah
      Pages: 47 - 62
      Abstract: ABSTRAK Penelitian ini bertujuan untuk menguji peran mediasi variabel learning organization terhadap pengaruh antara innovativeness, proactiveness dan risk-taking terhadap kinerja perusahaan pada UMKM Sub Bidang Fashion di Jawa Timur. Penelitian ini menggunakan pendekatan kuantitatif untuk menguji hipotesis penelitian dan pengolahan data menggunakan WarpPls 6.0. Kuesioner dibagikan pada pimpinan perusahaan sebagai representasi pengambil keputusan, dan kuesioner yang dianalisis pada penelitian ini sebanyak 140 kuesioner. Hasil penelitian menunjukan bahwa innovativeness, risk taking, proactiveness berpengaruh langsung terhadap learing organization dan firm performance. Learning organization terbukti sebagai mediasi penuh pengaruh antara innovativeness, proactiveness, risk-taking terhadap firm performance. Peningkatan dimensi entrepreneurial orientation diharapkan dapat meningkatkan kinerja perusahaan. Peningkatan dimensi entrepreneurial orientation juga dapat menjadikan organisasi selalu belajar belajar untuk beradaptasi terhadap lingkungan yang selalu berubah. Kata kunci: Innovation, Proactive, Risk-Taking, Learning, Performance  
      PubDate: 2022-02-27
      DOI: 10.24843/MATRIK:JMBK.2022.v16.i01.p04
  • Tax, Bonus Mechanism, Tunneling Incentive, Debt Covenant and Transfer
           Pricing in Multinational Companies

    • Authors: I Ketut Sujana, I Made Sadha Suardikha, Gusti Ayu Rai Surya Saraswati
      Pages: 63 - 76
      Abstract: This research is aimed to test the influence of tax, bonus mechanism, tunneling incentive and debt covenant to transfer pricing of multinational companies. The seconder data used in this research is obtained by accessing The population of this research is a manufacture company registered in Bursa Efek Indonesia (Indonesia Stock Exchange) in year of 2012-2016. The sample taking technique used is purposive sampling. The number of sample in this research is 125 observations. The data collecting method used in this research is non-participant observation method and the data analysis technique used is logistic regression. The result is tunneling incentive has a positive influence to company decision in doing the transfer pricing. Meanwhile, tax, bonus mechanism, and debt covenant do not have influence to multinational company decision in doing the transfer pricing. Keywords: tax, bonus mechanism, tunneling incentive, debt covenant, transfer pricing.
      PubDate: 2022-02-27
      DOI: 10.24843/MATRIK:JMBK.2022.v16.i01.p05
  • The Effect of Women’s Entrepreneurship Orientation and Local Wisdom on
           Capital Structure And SMEs Performance

    • Authors: Ni Luh Anik Puspa Ningsih, Ni Putu Rediatni Giri, Putu Hella Mey Artha
      Pages: 77 - 86
      Abstract: Tujuan dari penelitian ini adalah untuk menganalisis hubungan antara kewirausahaan perempuan dan nilai-nilai kearifan local dalam keputusan penggunaan hutang dan kinerja UKM di Bali. Penelitian ini mempergunakan data primer yang dikumpulkan dengan mempergunakan kuesioner dan indepth interview. Sampel penelitian terdiri dari 35 UKM dengan pemilik perempuan. Pengujian data menggunakan Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa nilai-nilai kearifan lokal yang digali dari budaya Hindu di Bali yaitu Jengah, Menyama-braya dan Dana Puniasecara signifikan mampu meningkatkan keputusan penggunaan hutang UKM tetapi tidak berdampak signifikan terhadap peningkatan kinerja UKM. Ketika pemilik UKM menggunakan hutang yang tinggi, justru menurunkan kinerja UKM. Orientasi kewirausahaan yang tinggi pada kepemilikan perempuan telah mereduksi keputusan penggunaan hutang pada struktur modal usaha, tetapi meningkatkan kinerja UKM. Penelitian ini berkontribusi pada pengembangan teori keuangan khususnya teori struktur modal, bahwa kinerja bisnis tidak hanya ditentukan oleh faktor keuangan tetapi juga faktor non finansial yaitu nilai-nilai kearifan lokal dan orientasi kewirausahaan perempuan.
      PubDate: 2022-02-27
      DOI: 10.24843/MATRIK:JMBK.2022.v16.i01.p06
  • The Mediating Effect of Knowledge Sharing on Interpersonal Trust and Job
           Satisfaction of Creative Industry in East Java

    • Authors: Noerchoidah ., Mochamad Mochklas, Ratih Indriyani, Bisma Arianto
      Pages: 87 - 98
      Abstract: The purpose of this study is to analyze the implication of multivariate relationship among interpersonal trust, knowledge sharing and job satisfaction in creative industry in East Java. This research uses 168 employees as respondents in order to test hypothesis. Data are processed using Partial Least Square (PLS) model. Empirical analysis shows that there are positive and significant relationships between interpersonal trust and knowledge sharing, knowledge sharing toward job satisfaction, also between interpersonal trust and job satisfaction. Furthermore, the result of this study shows that knowledge sharing acts positively as mediating variable between interpersonal trust and job satisfaction
      PubDate: 2022-02-27
      DOI: 10.24843/MATRIK:JMBK.2022.v16.i01.p07
  • An Overview of Impulse Purchase Behavior on F-Commerce Platform in
           Sumatera, Indonesia

    • Authors: Fadilla Riska Rahayu, Rina Suthia Hayu, Effed Darta Hadi
      Pages: 99 - 114
      Abstract: This study aims to examine the effect of f-commerce browsing and f-commerce usage intensity of f-commerce impulse purchase mediated by urge to purchase on users of the Facebook. The data was collected from 197 respondents who had made impulsive purchases using the Facebook. The data collection technique used a questionnaire that was distributed online through social media. The research measurement in this questionnaire consists of 16 questions to the respondent. Data analysis in this study used SEM-AMOS to see the relationship between variables. the research showed that; (1) f-commerce browsing has a positive effect on f-commerce impulse purchase; (2) f-commerce usage intensity has a positive    effect on f-commerce impulse purchase; (3) f-commerce browsing has a positive effect on urge to purchase; (4) f-commerce usage intensity has a positive effect on f-commerce urge to purchase; (5) urge to purchase has a positive effect on f-commerce impulse purchase; (6) urge to purchase mediates the effect of f-commerce browsing on f-commerce impulse purchase; (7) urge to purchase mediates the f-commerce usage intensity on f-commerce impulse purchases.
      PubDate: 2022-03-27
      DOI: 10.24843/MATRIK:JMBK.2022.v16.i01.p08
  • International Quality Certification and Firms’ Innovation Performance in
           Bali, Lampung, and South Sulawesi

    • Authors: Budi Harsanto, Egi Arvian Firmansyah
      Pages: 115 - 125
      Abstract: Tujuan dari studi ini adalah untuk menganalisa perbedaan antara performa inovasi perusahaan yang memiliki dan tidak memiliki sertifikasi kualitas internasional di Bali, Lampung, dan Sulawesi Selatan. Ketiganya adalah tiga provinsi di luar pulau Jawa yang tercakup dalam Enterprise Survey gelombang terakhir di Indonesia (Bank Dunia, 2015). Ada 288 perusahaan di tiga provinsi tersebut yang menjadi partisipan dalam survey. Data hasil survey dianalisa menggunakan statistik deskriptif, uji chi-square (dengan Yates’ continuity correction dan Fisher’s Exact Test) serta uji Mann-Whitney U. Hasil analisa menunjukkan bahwa hanya 9,7 persen perusahaan memiliki sertifikasi kualitas internasional sebagai cerminan standar kualitas mereka. Uji chi-square memperlihatkan bahwa perbedaan signifikan tampak pada tipe inovasi proses dan organisasi, sementara inovasi produk tidak signifikan. Bila dihubungkan dengan kendala, uji Mann-Whitney mengungkapkan bahwa kendala-kendala yang dihadapi perusahaan dengan dan tanpa sertifikasi tidak signifikan secara statistik. Berbeda dengan studi terdahulu yang dominan menganalisa dampak sertifikasi terhadap performa operasional, penjualan, atau finansial, studi ini memberikan fokus kepada performa inovasi dengan data empiris unik berkonteks tiga provinsi di Indonesia yang berlokasi di luar pulau Jawa.
      PubDate: 2022-02-27
      DOI: 10.24843/MATRIK:JMBK.2022.v16.i01.p09
  • Influence of Empowering Leadership to Employee Performance of Bank in
           Indonesia: Mediating Role of Trust in Manager

    • Authors: Juliansyah Noor, Datep Purwa Saputra
      Pages: 127 - 140
      Abstract: This article purposes to investigate the role of trust in manager in influences empowering leadership to employee performance. Drawing on a sample of 217 bank employees in Indonesia, path analysis was employed to analyze data. Firstly, the finds of a path analysis expressed that the influence of empowering leadership has a positive on trust in manager and employee performance. Furthermore, the study examined the mediating influence of trust in manager between empowering leadership and employee performance. The study shows that empowering leadership is not useable to culture of Western only, but it also suitable in Indonesian culture. The study's limitations are the data have been collected from banking employees. This can cause common method bias. In the banking case, empowering leadership can increase employee performance through trust in manager. Training should be prepared for banks leaders with a particular train on simplifying the behaviors of empowering in them. The study on investigating the influence of empowering leadership on employee performance via trust in manager as a mediator variable is very limited.
      PubDate: 2022-02-27
      DOI: 10.24843/MATRIK:JMBK.2022.v16.i01.p10
  • The Linkage of Salt Farmer’s Financial Literacy with Salt’s
           Productivity, Capital, Price and Market Access

    • Authors: Didin SE. Fatihudin, Musriha ., Wiwi Wikanta, Hammadi Fauzi, Nurul Maulidiah, Iis Holisin, M. A. Firmansyah, Ikbar Luqyana, N. Evi Kartika
      Pages: 141 - 150
      Abstract: This research is to analyze the linkage of financial literacy of salt farmers to people's salt production with land, volume, capital sources, market access. Financial literacy is the ability of farmers in understanding various types of financial products/services from the financial industry and able to use. The production of people's salt business (Kugar) has an important contribution to indonesia's national salt production. The quality of people's salt has not been able to meet domestic demand, especially industrial salt. That's what drives salt imports. Research object 7(seven)locations in Cirebon-West Java. Kapetakan, Suranenggala, Gunungjati, Mundu, Losari, Pangenan and Gebang. This region was chosen because it represents the highest salt products in West Java. Descriptive methods, expalanatory, pusposive sampling techniques. Interview and using secondary data from the Marine and Fisheries Service, Central Bureau of Statistics, people's salt business group (kugar), Ministry of Industry and Trade. The results of the study; Financial literacy is still very low. Productivity is also low. 2019 highest disposable salt production 136,695ton, down 2020 only 2,670.78ton. Production costs borrowed by financiers (collectors) from Rp500,000 to Rp1,000,000 with a revenue sharing system. The selling price of salt from farmers to financiers is below the market price between Rp250/kg, Rp300/kg is the highest Rp500/kg. Price of salt from financier to industry Rp1,200/kg, Rp1,500/kg to Rp2,000/kg. Price, market access and capital, salt farmers depend on financiers. Weak financial literacy understanding. The profit of salt is enough for the cost of living. Limited asset deposits in gold, cows, motorcycles. 74 percent of workers. It doesn't have a financial services product. Only know the cooperative and the loan from the collector.
      PubDate: 2022-02-27
      DOI: 10.24843/MATRIK:JMBK.2022.v16.i01.p11
  • Antecedent Online Marketing Success Bali SMES New Normal Covid-19 Era

    • Authors: Ni Wayan Ekawati, Gede Bayu Rahanatha, Ni Ketut Seminari, Ni Wayan Sitiari
      Pages: 141 - 150
      Abstract: ABSTRACT New normal Covid-19 situation, causing a change of human behavior which tends to limit physical contact. Marketing strategy by utilizing social media is quite effective to apply. Social media seems to be a particular engagement in life. The study aims to explain the effect of social media marketing engagement,  e–WOM,  and online purchases on online marketing success and explain the role of e-WOM engagement and online purchasing as a mediating relationship between social media marketing engagement on online marketing success. The study is conducted on Small and Medium Enterprises (SMEs) in Bali that utilizes social media in promoting their products, using a sample of 210 respondents. The results of the analysis are expected to be used as consideration by producers and marketers, to be able to compete in the new normal era of Covid-19. For the government, expected to be an input in policymaking that encourages the pace of Bali's economic growth in the new normal era of Covid-19. The development of the model that becomes the output of this research is a research model related to the development of research variables. There has been no research that has developed a relationship model of social media marketing engagement, e-WOM engagement, online purchases on online marketing success for SMEs in Bali who have implemented marketing by utilizing social media technology. Thus, it is essential to explore the role of technology in developing SMEs in Bali, and it is necessary to conduct more specific research on the relevant variables in implementing a sustainable SMEs marketing strategy. Keyword: Social media e-WOM, online purchases and online marketing success
      PubDate: 2022-02-27
      DOI: 10.24843/MATRIK:JMBK.2022.v16.i01.p12
  • The Influence of Brand Associations and Perceived Quality on Purchase
           Intention: Study at Cibaduyut Shoe Industry Center

    • Authors: Anny Nurbasari, R Gegha Para Kamanda
      Pages: 165 - 177
      Abstract: ABSTRACT The growing negative public view of Cibaduyut's pros to the production of imported brands, KW, and bootleg as well as shoes offered by local brands is of low quality, expensive, and has not provided benefits. The purpose of the study was to determine the effect of brand associations and quality impressions on people's buying interest in Cibaduyut shoes and local brands. The research method uses the PLS-SEM analysis approach with the help of the SmartPLS 3.0 program. The results show that most local shoe brands are difficult to identify because the average brand colors have similarities, namely black and white, and the durability of the shoes is prioritized because, as various consumers who have bought Cibaduyut shoes and local brands say, they are easily damaged. Consumers will have a good first impression of the brand when shoes have designs that represent themselves or can be called timeless and become the pleasure of users before they buy and get information from previous consumers. It can be concluded that brand associations and quality impressions have a significant effect on consumer buying interest with a very strong correlation.
      PubDate: 2022-02-27
      DOI: 10.24843/MATRIK:JMBK.2022.v16.i01.p13
  • Does Risk Taking Behavior Drive MSME Innovation During Covid-19

    • Authors: Gesti Memarista, Olivia Wijaya, Tiffany Cahyadi, Melissa Afandi
      Pages: 179 - 193
      Abstract: The study will contribute to the understanding of risk-taking behavior effect on the MSMEs innovation since the risk-taking behavior is the tendency of business owners for engaging in decisions that may have the potential to be dangerous to their business, especially for the family business to do some innovations nowadays, in the pandemic Covid-19 era. For the family business, the appropriate level of return that the business owner will obtain compensates their risk-taking behavior. These researchers used samples that consist of 307 MSMEs owners that categorized as the family business in Indonesia as the respondents by distributing online questionnaires. Furthermore, this paper also used control variables, such as the number of family members involved, generation level, founder-CEO duality, and business capital. This study used binary logistic regression for the analytical model. The results show that the business owner's risk-taking behavior, number of family members involved, generation level, founder-CEO duality, and business capital significantly influence MSMEs innovation in Indonesia.  
      PubDate: 2022-04-21
      DOI: 10.24843/MATRIK:JMBK.2022.v16.i01.p14
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