Subjects -> BUSINESS AND ECONOMICS (Total: 3570 journals)
    - ACCOUNTING (132 journals)
    - BANKING AND FINANCE (306 journals)
    - BUSINESS AND ECONOMICS (1248 journals)
    - CONSUMER EDUCATION AND PROTECTION (20 journals)
    - COOPERATIVES (4 journals)
    - ECONOMIC SCIENCES: GENERAL (212 journals)
    - ECONOMIC SYSTEMS, THEORIES AND HISTORY (235 journals)
    - FASHION AND CONSUMER TRENDS (20 journals)
    - HUMAN RESOURCES (103 journals)
    - INSURANCE (26 journals)
    - INTERNATIONAL COMMERCE (145 journals)
    - INTERNATIONAL DEVELOPMENT AND AID (103 journals)
    - INVESTMENTS (22 journals)
    - LABOR AND INDUSTRIAL RELATIONS (61 journals)
    - MACROECONOMICS (17 journals)
    - MANAGEMENT (595 journals)
    - MARKETING AND PURCHASING (116 journals)
    - MICROECONOMICS (23 journals)
    - PRODUCTION OF GOODS AND SERVICES (143 journals)
    - PUBLIC FINANCE, TAXATION (37 journals)
    - TRADE AND INDUSTRIAL DIRECTORIES (2 journals)

MARKETING AND PURCHASING (116 journals)                     

Showing 1 - 105 of 105 Journals sorted alphabetically
Advances in International Marketing     Full-text available via subscription   (Followers: 6)
AMS Review     Partially Free   (Followers: 3)
Applied Marketing Analytics     Full-text available via subscription   (Followers: 4)
Arts and the Market     Hybrid Journal   (Followers: 5)
Asia Pacific Public Relations Journal     Open Access   (Followers: 1)
Atlantic Marketing Journal     Open Access   (Followers: 3)
Australasian Marketing Journal (AMJ)     Hybrid Journal   (Followers: 4)
CBR - Consumer Behavior Review     Open Access  
Cogent Business & Management     Open Access   (Followers: 2)
Consumer Psychology Review     Hybrid Journal   (Followers: 3)
Customer Needs and Solutions     Hybrid Journal   (Followers: 4)
European Journal of Management Issues     Open Access   (Followers: 1)
Expert Journal of Marketing     Open Access   (Followers: 4)
IMP Journal     Hybrid Journal  
Innovative Marketing     Open Access   (Followers: 4)
International Journal of Applied Behavioral Economics     Full-text available via subscription   (Followers: 18)
International Journal of Customer Relationship Marketing and Management     Full-text available via subscription   (Followers: 11)
International Journal of Event and Festival Management     Hybrid Journal   (Followers: 6)
International Journal of Export Marketing     Hybrid Journal   (Followers: 1)
International Journal of Industrial Marketing     Open Access   (Followers: 7)
International Journal of Internet Marketing and Advertising     Hybrid Journal   (Followers: 20)
International Journal of Islamic Marketing and Branding     Hybrid Journal   (Followers: 5)
International Journal of Leisure and Tourism Marketing     Hybrid Journal   (Followers: 15)
International Journal of Marketing Studies     Open Access   (Followers: 12)
International Journal of Online Marketing     Full-text available via subscription   (Followers: 5)
International Journal of Sport Communication     Hybrid Journal   (Followers: 6)
International Journal of Sports Marketing and Sponsorship     Hybrid Journal  
International Review of Communication and Marketing Mix : IROCAMM     Open Access   (Followers: 1)
International Review of Management and Marketing     Open Access   (Followers: 12)
Italian Journal of Marketing     Hybrid Journal  
Journal of Advertising Education     Hybrid Journal  
Journal of Brand Management     Hybrid Journal   (Followers: 12)
Journal of Brand Strategy     Full-text available via subscription   (Followers: 4)
Journal of Business Logistics     Hybrid Journal   (Followers: 8)
Journal of Business-to-Business Marketing     Hybrid Journal   (Followers: 13)
Journal of Contemporary Marketing Science     Hybrid Journal   (Followers: 1)
Journal of Credit Risk     Full-text available via subscription   (Followers: 1)
Journal of Cultural Marketing Strategy     Full-text available via subscription   (Followers: 1)
Journal of Destination Marketing & Management     Hybrid Journal  
Journal of Digital & Social Media Marketing     Full-text available via subscription   (Followers: 16)
Journal of Economics and Management Sciences     Open Access  
Journal of Education Advancement & Marketing     Full-text available via subscription   (Followers: 1)
Journal of Euromarketing     Hybrid Journal   (Followers: 3)
Journal of Fashion Marketing and Management     Hybrid Journal   (Followers: 9)
Journal of Global Fashion Marketing     Hybrid Journal   (Followers: 2)
Journal of Global Responsibility     Hybrid Journal   (Followers: 3)
Journal of Global Scholars of Marketing Science : Bridging Asia and the World     Hybrid Journal   (Followers: 1)
Journal of Historical Research in Marketing     Hybrid Journal   (Followers: 4)
Journal of Hospitality Marketing & Management     Hybrid Journal   (Followers: 8)
Journal of International Marketing Modeling     Open Access   (Followers: 1)
Journal of Islamic Marketing     Hybrid Journal   (Followers: 4)
Journal of Marketing Analytics     Hybrid Journal   (Followers: 5)
Journal of Marketing and Consumer Research     Open Access   (Followers: 6)
Journal of Marketing and HR     Open Access   (Followers: 2)
Journal of Marketing Behavior     Full-text available via subscription   (Followers: 9)
Journal of Marketing Channels     Hybrid Journal   (Followers: 5)
Journal of Marketing for Higher Education     Hybrid Journal   (Followers: 10)
Journal of Marketing Management     Hybrid Journal   (Followers: 21)
Journal of Medical Marketing     Hybrid Journal   (Followers: 12)
Journal of Personal Selling and Sales Management     Hybrid Journal   (Followers: 9)
Journal of Place Management and Development     Hybrid Journal   (Followers: 1)
Journal of Research in Interactive Marketing     Hybrid Journal   (Followers: 6)
Journal of Research in Marketing and Entrepreneurship     Hybrid Journal   (Followers: 10)
Journal of Revenue and Pricing Management     Hybrid Journal   (Followers: 4)
Journal of Social Marketing     Hybrid Journal   (Followers: 7)
Journal of the Association for Consumer Research     Full-text available via subscription   (Followers: 7)
Journal of Theoretical and Applied Electronic Commerce Research     Open Access  
Jurnal Ekonomi Manajemen     Open Access  
Jurnal Manajemen dan Pemasaran Jasa     Open Access  
Jurnal Manajemen Dayasaing     Open Access  
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management     Open Access  
Luxury : History, Culture, Consumption     Full-text available via subscription   (Followers: 2)
Luxury Research Journal     Hybrid Journal   (Followers: 2)
Management & Marketing     Open Access   (Followers: 2)
Management of Organizations: Systematic Research     Open Access  
Management Sciences. Nauki o Zarz?dzaniu     Open Access  
Marco : Márketing y Comunicación Política     Full-text available via subscription  
Marketing & Tourism Review     Open Access   (Followers: 1)
Marketing Education Review     Full-text available via subscription   (Followers: 6)
Marketing Theory     Hybrid Journal   (Followers: 15)
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan     Open Access  
Mercati & Competitività     Full-text available via subscription  
NIM Marketing Intelligence Review     Free   (Followers: 1)
Nonprofit Communications Report     Hybrid Journal   (Followers: 3)
Organicom     Open Access  
Pacific Rim Property Research Journal     Hybrid Journal  
Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias     Open Access  
Poliantea     Open Access  
Propel Journal of Applied Management     Open Access   (Followers: 3)
Public Opinion Quarterly     Hybrid Journal   (Followers: 22)
Public Relations Inquiry     Hybrid Journal   (Followers: 5)
Publicitas : Comunicación y Cultura     Open Access  
Questiones Publicitarias     Open Access  
Recherche et Applications en Marketing     Hybrid Journal   (Followers: 1)
Recherche et Applications en Marketing (English Edition)     Hybrid Journal   (Followers: 1)
Research in Electronic Commerce Frontiers     Open Access   (Followers: 1)
Research World     Hybrid Journal  
Review of Market Integration     Hybrid Journal   (Followers: 2)
Review of Marketing Research     Hybrid Journal   (Followers: 13)
Revista Eletrônica Academicus     Open Access  
Social Marketing Quarterly     Hybrid Journal   (Followers: 6)
South Asian Journal of Marketing     Open Access   (Followers: 2)
Spanish Journal of Marketing - ESIC     Open Access  
Studia Universitatis Babes-Bolyai Oeconomica     Open Access   (Followers: 2)
Universal Journal of Industrial and Business Management     Open Access  

           

Similar Journals
Journal Cover
Luxury Research Journal
Number of Followers: 2  
 
  Hybrid Journal Hybrid journal (It can contain Open Access articles)
ISSN (Print) 2041-3831 - ISSN (Online) 2041-384X
Published by Inderscience Publishers Homepage  [451 journals]
  • Multisensory marketing in the luxury hotel industry: effects on brand
           experience and customer perceived value

    • Free pre-print version: Loading...

      Authors: Klaus-Peter Wiedmann, Janina Haase, Franziska Labenz, Nadine Hennigs
      Pages: 1 - 21
      Abstract: In the luxury industry, multisensory marketing as a basis for value creation and unique experiences is increasingly gaining in importance. Luxury hotels in particular may apply various sensory stimuli to stand out from competition and provide memorable stays. The study confirms all stated causal relationships between multisensory marketing, brand experience, customer perceived value, brand perception and consumer behaviour, using partial least squares structural equation modelling. The results reveal visual, acoustic and gustatory perception to be the most effective sensory drivers and financial aspects to be the most relevant value driver. The findings further show that multisensory marketing is most effective in creating experiences when linked to relevant values. Finally, brand experience and customer perceived value are most powerful in affecting consumer behaviour via a positive brand perception.
      Keywords: luxury hotel industry; luxury consumption; multisensory marketing; brand experience; customer perceived value; individual value; financial value; functional value; social value; brand perception; consumer behaviour; structural equation modelling
      Citation: Luxury Research J., Vol. 2, No. 1/2 (2021) pp. 1 - 21
      PubDate: 2021-07-16T23:20:50-05:00
      DOI: 10.1504/LRJ.2021.116271
      Issue No: Vol. 2, No. 1/2 (2021)
       
  • Quality management in the Italian luxury industry: an empirical
           investigation on cashmere

    • Free pre-print version: Loading...

      Authors: Alessandro Brun, Chiara Lideo
      Pages: 22 - 47
      Abstract: The luxury sector is characterised by several critical success factors, including 'premium quality'. Although quality management (QM) has been deeply studied in recent years, few authors explicitly addressed QM with regard to luxury industry as a whole, let alone the idiosyncrasies of Italian approach to luxury. The contribution of the present study is twofold: 1) first of all, it introduces a novel and rigorous research protocol to study the QM organisation, system and practices of companies in the luxury sector; 2) secondly, the protocol is applied to cashmere, worldwide synonymous with luxury, and a symbol of Italian excellence, to understand how Italian producers of cashmere garments are implementing QM. The research demonstrates that the cashmere luxury sector is characterised by an extremely high commitment towards quality both inside and along the supply chain, yet to some extent excellence is pursued through an informal approach to quality improvement. Managers in different fields could learn from the lessons learned in this sector and apply the best practices to their companies.
      Keywords: luxury; cashmere; quality management; supply chain; Italy
      Citation: Luxury Research J., Vol. 2, No. 1/2 (2021) pp. 22 - 47
      PubDate: 2021-07-16T23:20:50-05:00
      DOI: 10.1504/LRJ.2021.116272
      Issue No: Vol. 2, No. 1/2 (2021)
       
  • The rise of inconspicuous consumption: insight into the luxury context

    • Free pre-print version: Loading...

      Authors: Alessandro Brun, Chiara Lideo
      Pages: 48 - 69
      Abstract: Much of the early theoretical work on luxury elaborated on the socially oriented and the conspicuousness aspect of luxury consumption. More recently, researchers and practitioners have begun to challenge traditional views on conspicuous luxury consumption. Against this background, the present qualitative study sets to gain an in-depth understanding of the luxury consumer perceptions in a German context. Six prominent dimensions were identified that seem to convey how consumers perceive luxury brands: self-control and balance, discreet luxury, symbolic value of luxury, sustainable luxury, functional luxury and contemporary designs. The findings of this study illustrate the complexity of the luxury evaluation process. Participants seem to be trying to reconcile their need for self-restraint, social equality and environmental sustainability with some of the innate characteristics of luxury such as excess, conspicuousness and overindulgence. Away from generalised portraits of the conspicuous luxury consumer eager to display social status to inspire envy and to dissociate themselves from others, this article also points to the rise of inconspicuous consumption among luxury consumers.
      Keywords: luxury brand perception; inconspicuous consumption; materialism; discreet luxury; green luxury; sustainable luxury; symbolic value
      Citation: Luxury Research J., Vol. 2, No. 1/2 (2021) pp. 48 - 69
      PubDate: 2021-07-16T23:20:50-05:00
      DOI: 10.1504/LRJ.2021.116286
      Issue No: Vol. 2, No. 1/2 (2021)
       
  • Cross cultural analysis of purchasers' intention to wear a counterfeit
           luxury product in varying social situations

    • Free pre-print version: Loading...

      Authors: George Miaoulis Jr., Ivan M. Manev, Martina M. Rauch, Kelly G. Kimball
      Pages: 70 - 85
      Abstract: Recent research regarding counterfeit luxury products has focused primarily on the motivations for consumption. However, there is little research regarding consumers' actual occasions of use of counterfeit luxury goods. We conducted a cross-cultural exploratory study among 432 millennial women in the US and Europe to examine 12 social contexts where millennial women wear a counterfeit fashion purse. The findings provide new insights toward: 1) understanding the consumption of counterfeit luxury fashion wear; 2) understanding the incidence of product usage as social importance increases; 3) exploring cross-cultural differences; 4) outlining the implications for luxury brands.
      Keywords: luxury products; counterfeit products; fashion brands; occasions of use
      Citation: Luxury Research J., Vol. 2, No. 1/2 (2021) pp. 70 - 85
      PubDate: 2021-07-16T23:20:50-05:00
      DOI: 10.1504/LRJ.2021.116287
      Issue No: Vol. 2, No. 1/2 (2021)
       
  • Segmentation proposal of counterfeit luxury consumers regarding the
           purchase intention

    • Free pre-print version: Loading...

      Authors: Sahar Farhat, Amel Chaabouni
      Pages: 86 - 98
      Abstract: Nowadays, both academic and professional have proven with early statistics the frustrating degree of damage caused by counterfeit luxury products. So, this study aims to specify the consumers counterfeit luxury purchase intention in function of their sociodemographic characteristics. An empirical survey was adopted using online surveys posted on luxury brands virtual communities, which allowed having 245 respondents from different nationalities. The results of the counterfeit luxury purchase intention classification and the chi-square analysis showed that intention is a relevant segmentation criterion and the consumers' education level is able to specify their purchase intention. These findings allowed us to provide luxury brands managers with constructive recommendations.
      Keywords: counterfeiting; purchase intention; sociodemographic characteristics
      Citation: Luxury Research J., Vol. 2, No. 1/2 (2021) pp. 86 - 98
      PubDate: 2021-07-16T23:20:50-05:00
      DOI: 10.1504/LRJ.2021.116288
      Issue No: Vol. 2, No. 1/2 (2021)
       
  • Growing luxury brands by increasing the price: does the Veblen effect
           exist?

    • Free pre-print version: Loading...

      Authors: Martin Fassnacht, Jil-Marie Dahm
      Pages: 99 - 139
      Abstract: The growth of the global luxury market is mostly attributed with volume effects, which risks luxury brands' rarity and dilutes their desirability. The Veblen effect, i.e., when an increase in price leads to an increase in demand, is thus the ideal opportunity to strike a balance between growth and rarity. Although it is a widely known price phenomenon, research has neglected the Veblen effect over the past decades. The present article empirically analyses its existence through eight experiments and determines which intrinsic and extrinsic luxury purchase motivation(s) drive(s) the Veblen effect across different luxury product categories. The authors derive that the Veblen effect exists, yet it varies between hard and soft luxury goods whether intrinsic or extrinsic purchase motivations dominate respectively. This article attempts to start the discussion about the Veblen effect again for luxury academics and managers because it is an invaluable future growth opportunity for luxury brands.
      Keywords: Veblen effect; luxury pricing; price increase; demand; willingness to buy; WTB; luxury purchase motivation; luxury brand management; luxury goods; purchase decision; hedonist; perfectionist; snob; bandwagon
      Citation: Luxury Research J., Vol. 2, No. 1/2 (2021) pp. 99 - 139
      PubDate: 2021-07-16T23:20:50-05:00
      DOI: 10.1504/LRJ.2021.116292
      Issue No: Vol. 2, No. 1/2 (2021)
       
  • Are luxury and fashion opposite concepts? A cross-country
           empirical analysis

    • Free pre-print version: Loading...

      Authors: Jean-Noël Kapferer, Pierre Valette-Florence
      Pages: 140 - 159
      Abstract: The term 'luxury fashion' is used to refer to a specific segment within the fashion category, but the intrinsic meanings of the words 'luxury' and 'fashion' have little in common. Although both luxury and fashion aim to ignite distinction and desire, they have opposite relationships with temporality. Moreover, the management of fashion brands differs fundamentally from the management of luxury brands. But how do consumers perceive these concepts? Do they perceive them as opposites? The authors analyse consumers' perceptions of 60 high-end brands from various sectors and across six countries (USA, China, Japan, Brazil, Germany, and France) to find that perceptions of products as luxury brands contribute positively to their desirability, whereas (with the exception of China) perceptions of products as fashion brands negatively affect their desirability. This study shows that luxury brands should be managed cautiously; if they become too fashionable, their pricing and desirability may be jeopardised over time.
      Keywords: luxury; fashion; cross cultural; business model; dream; China
      Citation: Luxury Research J., Vol. 2, No. 1/2 (2021) pp. 140 - 159
      PubDate: 2021-07-16T23:20:50-05:00
      DOI: 10.1504/LRJ.2021.116296
      Issue No: Vol. 2, No. 1/2 (2021)
       
 
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