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Applied Marketing Analytics
Number of Followers: 4

Full-text available via subscription

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ISSN (Print) 2054-7544 - ISSN (Online) 2054-7552
Published by Henry Stewart Publications

[17 journals]

What problem are you trying to solve'
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  Authors: Malin; Denis
  Pages: 304 - 305
  Issue No: Vol. 7, No. 4 (2022)
Revenue operations: A systems approach for turning analytics into growth
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  Authors: Diorio; Stephen, Hummel, Chris, Rogers, Bruce
  Pages: 306 - 317
  Issue No: Vol. 7, No. 4 (2022)
How much does digital advertising accelerate new product success'
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  Authors: Bertozzi; Giacomo, Bagheri, Saeed R., Graham, Brett, Knowles, Peter, Netzer, Oded, Pauwels, Koen
  Pages: 318 - 328
  Issue No: Vol. 7, No. 4 (2022)
Recommendations and personalisation: Three strategies for activating
customer behaviour analytics insights
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  Authors: Earley; Seth
  Pages: 329 - 336
  Issue No: Vol. 7, No. 4 (2022)
From captive to captivating: The new customer journey model for companies
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  Authors: Tannir; Sophia, Dupin, Michael, Austin, Manila, Stahlkopf, Christina, Iyengar, Raghu
  Pages: 337 - 344
  Issue No: Vol. 7, No. 4 (2022)
Customer-centric framework: The missing link between data and business
value
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  Authors: Martinez; Jenna
  Pages: 345 - 354
  Issue No: Vol. 7, No. 4 (2022)
Customer insights that matter
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  Authors: MacInnis; Debbie
  Pages: 355 - 361
  Issue No: Vol. 7, No. 4 (2022)
Why domain knowledge is essential for data scientists in marketing
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  Authors: Ahlemeyer-Stubbe; Andrea, Müller, Agnes
  Pages: 362 - 373
  Issue No: Vol. 7, No. 4 (2022)
Assessing the statistical significance of repeated A/B tests with
meta-analysis
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  Authors: Harman; David
  Pages: 374 - 385
  Issue No: Vol. 7, No. 4 (2022)
Analysing perceptions towards electric cars using text mining and
sentiment analysis: A case study of the newly introduced TOGG in Turkey
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  Authors: Demirer; Dilek Penpece, Büyükeke, Ahmet
  Pages: 386 - 399
  Issue No: Vol. 7, No. 4 (2022)

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