Subjects -> BUSINESS AND ECONOMICS (Total: 3570 journals)
    - ACCOUNTING (132 journals)
    - BANKING AND FINANCE (306 journals)
    - BUSINESS AND ECONOMICS (1248 journals)
    - CONSUMER EDUCATION AND PROTECTION (20 journals)
    - COOPERATIVES (4 journals)
    - ECONOMIC SCIENCES: GENERAL (212 journals)
    - ECONOMIC SYSTEMS, THEORIES AND HISTORY (235 journals)
    - FASHION AND CONSUMER TRENDS (20 journals)
    - HUMAN RESOURCES (103 journals)
    - INSURANCE (26 journals)
    - INTERNATIONAL COMMERCE (145 journals)
    - INTERNATIONAL DEVELOPMENT AND AID (103 journals)
    - INVESTMENTS (22 journals)
    - LABOR AND INDUSTRIAL RELATIONS (61 journals)
    - MACROECONOMICS (17 journals)
    - MANAGEMENT (595 journals)
    - MARKETING AND PURCHASING (116 journals)
    - MICROECONOMICS (23 journals)
    - PRODUCTION OF GOODS AND SERVICES (143 journals)
    - PUBLIC FINANCE, TAXATION (37 journals)
    - TRADE AND INDUSTRIAL DIRECTORIES (2 journals)

MARKETING AND PURCHASING (116 journals)                     

Showing 1 - 105 of 105 Journals sorted alphabetically
Advances in International Marketing     Full-text available via subscription   (Followers: 6)
AMS Review     Partially Free   (Followers: 3)
Applied Marketing Analytics     Full-text available via subscription   (Followers: 4)
Arts and the Market     Hybrid Journal   (Followers: 5)
Asia Pacific Public Relations Journal     Open Access   (Followers: 1)
Atlantic Marketing Journal     Open Access   (Followers: 3)
Australasian Marketing Journal (AMJ)     Hybrid Journal   (Followers: 4)
CBR - Consumer Behavior Review     Open Access  
Cogent Business & Management     Open Access   (Followers: 2)
Consumer Psychology Review     Hybrid Journal   (Followers: 3)
Customer Needs and Solutions     Hybrid Journal   (Followers: 4)
European Journal of Management Issues     Open Access   (Followers: 1)
Expert Journal of Marketing     Open Access   (Followers: 4)
IMP Journal     Hybrid Journal  
Innovative Marketing     Open Access   (Followers: 4)
International Journal of Applied Behavioral Economics     Full-text available via subscription   (Followers: 18)
International Journal of Customer Relationship Marketing and Management     Full-text available via subscription   (Followers: 11)
International Journal of Event and Festival Management     Hybrid Journal   (Followers: 6)
International Journal of Export Marketing     Hybrid Journal   (Followers: 1)
International Journal of Industrial Marketing     Open Access   (Followers: 7)
International Journal of Internet Marketing and Advertising     Hybrid Journal   (Followers: 20)
International Journal of Islamic Marketing and Branding     Hybrid Journal   (Followers: 5)
International Journal of Leisure and Tourism Marketing     Hybrid Journal   (Followers: 15)
International Journal of Marketing Studies     Open Access   (Followers: 12)
International Journal of Online Marketing     Full-text available via subscription   (Followers: 5)
International Journal of Sport Communication     Hybrid Journal   (Followers: 6)
International Journal of Sports Marketing and Sponsorship     Hybrid Journal  
International Review of Communication and Marketing Mix : IROCAMM     Open Access   (Followers: 1)
International Review of Management and Marketing     Open Access   (Followers: 12)
Italian Journal of Marketing     Hybrid Journal  
Journal of Advertising Education     Hybrid Journal  
Journal of Brand Management     Hybrid Journal   (Followers: 12)
Journal of Brand Strategy     Full-text available via subscription   (Followers: 4)
Journal of Business Logistics     Hybrid Journal   (Followers: 8)
Journal of Business-to-Business Marketing     Hybrid Journal   (Followers: 13)
Journal of Contemporary Marketing Science     Hybrid Journal   (Followers: 1)
Journal of Credit Risk     Full-text available via subscription   (Followers: 1)
Journal of Cultural Marketing Strategy     Full-text available via subscription   (Followers: 1)
Journal of Destination Marketing & Management     Hybrid Journal  
Journal of Digital & Social Media Marketing     Full-text available via subscription   (Followers: 16)
Journal of Economics and Management Sciences     Open Access  
Journal of Education Advancement & Marketing     Full-text available via subscription   (Followers: 1)
Journal of Euromarketing     Hybrid Journal   (Followers: 3)
Journal of Fashion Marketing and Management     Hybrid Journal   (Followers: 9)
Journal of Global Fashion Marketing     Hybrid Journal   (Followers: 2)
Journal of Global Responsibility     Hybrid Journal   (Followers: 3)
Journal of Global Scholars of Marketing Science : Bridging Asia and the World     Hybrid Journal   (Followers: 1)
Journal of Historical Research in Marketing     Hybrid Journal   (Followers: 4)
Journal of Hospitality Marketing & Management     Hybrid Journal   (Followers: 8)
Journal of International Marketing Modeling     Open Access   (Followers: 1)
Journal of Islamic Marketing     Hybrid Journal   (Followers: 4)
Journal of Marketing Analytics     Hybrid Journal   (Followers: 5)
Journal of Marketing and Consumer Research     Open Access   (Followers: 6)
Journal of Marketing and HR     Open Access   (Followers: 2)
Journal of Marketing Behavior     Full-text available via subscription   (Followers: 9)
Journal of Marketing Channels     Hybrid Journal   (Followers: 5)
Journal of Marketing for Higher Education     Hybrid Journal   (Followers: 10)
Journal of Marketing Management     Hybrid Journal   (Followers: 21)
Journal of Medical Marketing     Hybrid Journal   (Followers: 12)
Journal of Personal Selling and Sales Management     Hybrid Journal   (Followers: 9)
Journal of Place Management and Development     Hybrid Journal   (Followers: 1)
Journal of Research in Interactive Marketing     Hybrid Journal   (Followers: 6)
Journal of Research in Marketing and Entrepreneurship     Hybrid Journal   (Followers: 10)
Journal of Revenue and Pricing Management     Hybrid Journal   (Followers: 4)
Journal of Social Marketing     Hybrid Journal   (Followers: 7)
Journal of the Association for Consumer Research     Full-text available via subscription   (Followers: 7)
Journal of Theoretical and Applied Electronic Commerce Research     Open Access  
Jurnal Ekonomi Manajemen     Open Access  
Jurnal Manajemen dan Pemasaran Jasa     Open Access  
Jurnal Manajemen Dayasaing     Open Access  
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management     Open Access  
Luxury : History, Culture, Consumption     Full-text available via subscription   (Followers: 2)
Luxury Research Journal     Hybrid Journal   (Followers: 2)
Management & Marketing     Open Access   (Followers: 2)
Management of Organizations: Systematic Research     Open Access  
Management Sciences. Nauki o Zarz?dzaniu     Open Access  
Marco : Márketing y Comunicación Política     Full-text available via subscription  
Marketing & Tourism Review     Open Access   (Followers: 1)
Marketing Education Review     Full-text available via subscription   (Followers: 6)
Marketing Theory     Hybrid Journal   (Followers: 15)
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan     Open Access  
Mercati & Competitività     Full-text available via subscription  
NIM Marketing Intelligence Review     Free   (Followers: 1)
Nonprofit Communications Report     Hybrid Journal   (Followers: 3)
Organicom     Open Access  
Pacific Rim Property Research Journal     Hybrid Journal  
Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias     Open Access  
Poliantea     Open Access  
Propel Journal of Applied Management     Open Access   (Followers: 4)
Public Opinion Quarterly     Hybrid Journal   (Followers: 22)
Public Relations Inquiry     Hybrid Journal   (Followers: 5)
Publicitas : Comunicación y Cultura     Open Access  
Questiones Publicitarias     Open Access  
Recherche et Applications en Marketing     Hybrid Journal   (Followers: 1)
Recherche et Applications en Marketing (English Edition)     Hybrid Journal   (Followers: 1)
Research in Electronic Commerce Frontiers     Open Access   (Followers: 1)
Research World     Hybrid Journal  
Review of Market Integration     Hybrid Journal   (Followers: 2)
Review of Marketing Research     Hybrid Journal   (Followers: 13)
Revista Eletrônica Academicus     Open Access  
Social Marketing Quarterly     Hybrid Journal   (Followers: 6)
South Asian Journal of Marketing     Open Access   (Followers: 3)
Spanish Journal of Marketing - ESIC     Open Access  
Studia Universitatis Babes-Bolyai Oeconomica     Open Access   (Followers: 2)
Universal Journal of Industrial and Business Management     Open Access  

           

Similar Journals
Journal Cover
Journal of Marketing Behavior
Number of Followers: 9  
 
  Full-text available via subscription Subscription journal
ISSN (Print) 2326-568X - ISSN (Online) 2326-5698
Published by Now Publishers Inc Homepage  [28 journals]
  • Adaptivity in Decision-Making Strategies across Age: Process Insights and
           Implications

    • Free pre-print version: Loading...

      Abstract: AbstractIndividuals increasingly face important decisions much later into their life. However, little is known about how aging systematically impacts the quality of these decisions, particularly in middle-aged older individuals between the ages of 45 and 65 relative to younger adults between the ages of 18 and 35. Across two independent studies using a risky-choice task, we found that younger adults preferred options that maximized the overall probability of winning while middle-aged older adults preferred options that maximized the largest gain. Critically, younger adults adapted their decision strategies to systematic changes in trial types, while middle-aged older adults were influenced by task-irrelevant factors like presentation format. Strikingly, these aging effects did not generalize to an annuity task in the second study, where middle-aged older adults demonstrated greater levels of deliberation and lesser susceptibility to task-irrelevant factors when choosing between annuities. Converging process data obtained using eye tracking corroborated these findings. These findings demonstrate that age-related changes in decision strategies across contexts may not always be optimal. This has important implications for generalizing the effects of age across tasks and for the development of interventions that facilitate better decision-making.Suggested CitationVinod Venkatraman and Sangsuk Yoon (2020), "Adaptivity in Decision-Making Strategies across Age: Process Insights and Implications", Journal of Marketing Behavior: Vol. 4: No. 2-4, pp 103-132. http://dx.doi.org/10.1561/107.00000067
      PubDate: Mon, 21 Dec 2020 00:00:00 +010
       
  • How Consumption Vocabulary Directs Product Discussions: The Guiding
           Influence of Feature Labels on Consumers' Communication and Learning about
           Products in Online Communities

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      Abstract: AbstractMarketing research has long recognized the relevance of consumption vocabulary to consumers' individual perception and preference formation. Little research, however, has investigated how such vocabulary might guide interpersonal product discussions and, hence, the diffusion of information. This paper reports a longitudinal field experiment in which we arranged 40 online discussion groups about a concept car that each lasted three weeks. We show that providing a specific vocabulary for certain product features encourages communication about those features, yet lessens communication about other product aspects during discussions. Consequently, the vocabulary also affects which product features are recalled after discussions. Our results support the notion that these effects of vocabulary are not consciously reflected upon and arise mainly from consumers' increased ability to verbally refer to features as opposed to increased feature salience.Suggested CitationPhilipp Scharfenberger, Jan R. Landwehr, Claire I. Tsai, Jenny L. Zimmermann, Andreas Herrmann and Ann L. McGill (2020), "How Consumption Vocabulary Directs Product Discussions: The Guiding Influence of Feature Labels on Consumers' Communication and Learning about Products in Online Communities", Journal of Marketing Behavior: Vol. 4: No. 2-4, pp 173-202. http://dx.doi.org/10.1561/107.00000070
      PubDate: Mon, 21 Dec 2020 00:00:00 +010
       
  • Understanding Planning for Unplanned Purchases: Antecedents and
           Exploitation of In-Store Slack

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      Abstract: AbstractIn-store slack is the portion of the mental budget that is reserved for unplanned purchases. In this paper, the study of et al. (2010a,b) on the existence and exploitation of in-store slack is replicated and extended through the investigation of in-store slack in varying store formats and with regard to different product categories, confirming the existence of in-store slack and demonstrating its context-dependent size and utilization.Suggested CitationPaul Marx, Gunnar Mau, Florentine Frentz and Hanna Schramm-Klein (2020), "Understanding Planning for Unplanned Purchases: Antecedents and Exploitation of In-Store Slack", Journal of Marketing Behavior: Vol. 4: No. 2-4, pp 203-211. http://dx.doi.org/10.1561/107.00000064
      PubDate: Mon, 21 Dec 2020 00:00:00 +010
       
  • Dual Entitlement Revisited: Cultural Differences in Asymmetric Pricing

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      Abstract: AbstractAsymmetric pricing is less prevalent, and perceived as less fair, in collectivist (vs. individualist) cultures because it violates communal norms (Chen et al. 2018). We replicate this cultural difference by directly measuring managers' asymmetric pricing decisions and by priming self-construal among individual consumers as well as using country as a proxy for culture. In addition, we identify tactics that managers can employ to mitigate consumer unfairness perceptions. Together, these findings replicate, generalize, and extend the results in Chen et al. (2018), thereby shedding light on the generalizability of the principle of dual entitlement (Kahneman et al. 1986a, 1986b), a cornerstone of behavioral pricing.Suggested CitationHaipeng (Allan) Chen, Lisa E. Bolton, Sharon Ng and Dian Wang (2020), "Dual Entitlement Revisited: Cultural Differences in Asymmetric Pricing", Journal of Marketing Behavior: Vol. 4: No. 2-4, pp 213-225. http://dx.doi.org/10.1561/107.00000065
      PubDate: Mon, 21 Dec 2020 00:00:00 +010
       
  • Women's Luxury Products as Signals to Other Women

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      Abstract: AbstractWe present two preregistered replications of the paper by Wang and Griskevicius (2014), which reported that women flaunt luxury products to signal their partners' devotion, thereby guarding their relationships from rivals. In Study 1, which was a conceptual replication with real luxury brands, we did not observe an effect of luxury products on partner devotion but found that women assumed that male partners contribute financial resources to women's luxury possessions. In Study 2, which was a direct replication with designer products, we observed a small-sized effect in the opposite direction, such that perceived partner devotion increased when women used nondesigner products. Similar to Study 1, perceived partner contribution to possessions was higher for designer products.Suggested CitationBurak Tunca and Evrim Yanar (2020), "Women's Luxury Products as Signals to Other Women", Journal of Marketing Behavior: Vol. 4: No. 2-4, pp 227-238. http://dx.doi.org/10.1561/107.00000066
      PubDate: Mon, 21 Dec 2020 00:00:00 +010
       
  • Cause-Company Fit in Cause-Related Marketing Campaigns and Consumer
           Outcomes: A Replication and Extension Using Field Data

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      Abstract: AbstractThis paper conceptually replicates and extends papers on cause-company fit in cause-related marketing (CM) campaigns and its impact on consumer outcomes, such as Ellen et al. (2006) and Becker-Olsen et al. (2006), through perceived motives. Our results support this relationship using data from actual consumers involved in a CM campaign and finds that consumer cause involvement and general knowledge of the company's corporate social responsibility (CSR) activities strengthens that relationship.Suggested CitationRegina V. Frey Cordes, Meike Eilert, Denise Demisch and Tomás Bayón (2020), "Cause-Company Fit in Cause-Related Marketing Campaigns and Consumer Outcomes: A Replication and Extension Using Field Data", Journal of Marketing Behavior: Vol. 4: No. 2-4, pp 239-248. http://dx.doi.org/10.1561/107.00000068
      PubDate: Mon, 21 Dec 2020 00:00:00 +010
       
  • The Long versus Short of It: The Last Consumer Experience

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      Abstract: AbstractCheckout is the final point in a shopping trip and is perceived to capturethe sum total of the shopping experience. However, in this paper wesuggest that receipt length can play a significant role in determining thelevel of satisfaction with the shopping trip. Keeping everything constant,we predict that consumers would be more satisfied when they receive alonger than shorter receipt. Past research indicates that individuals inferelements of themselves by observing their behavior in different situations.In our context we suggest that length of a receipt, a task-uninformativefeature, can trigger thoughts about effort expended while shopping.Consumers use receipt length to infer that they are being rewarded fortheir shopping effort. If commensurate, decision or physical, effort wasexpended then a long receipt can be perceived as tangible recognition forthe effort invested. Across five studies we demonstrate what we refer toas the receipt-effect and test for the underlying effort-based explanation.We conducted studies in controlled settings and a field setting at a busyrestaurant, which provide insight into marketing strategist.Suggested CitationTamara Masters (2020), "The Long versus Short of It: The Last Consumer Experience", Journal of Marketing Behavior: Vol. 4: No. . http://dx.doi.org/10.1561/107.00000069
      PubDate: Sat, 31 Oct 2020 00:00:00 +010
       
  • Machines and Artificial Intelligence

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      Abstract: AbstractThe machine has become the Other against which we compare ourselves. Aided by artificial intelligence, computers and robots are starting to surpass humans in the physical, linguistic, and intellectual skills that we once thought defined us as the dominant species. One response by science and technology has been to attempt to enhance humans as cyborgs who are able to keep up with our machine Others. More extreme responses are envisioned by transhumanists who anticipate that we will become a near-immortal transhuman species, even if it means transferring our consciousness to a robot or computer.At the same time, some are working on Distributed Autonomous Organizations (DAOs) that are run by autonomous software, cryptocurrencies, and smart contracts. DAOs and increasingly autonomous robots raise additional questions of whether these entities can become legal non-human persons who might have rights and responsibilities similar to human beings and corporations. This prospect raises further issues about who or what controls the global economy and what will be the fate of humans in various occupations. The paper concludes with a consideration of the implications of these developments for consumer research.Suggested CitationRussell Belk (2019), "Machines and Artificial Intelligence", Journal of Marketing Behavior: Vol. 4: No. 1, pp 11-30. http://dx.doi.org/10.1561/107.00000058
      PubDate: Tue, 26 Mar 2019 00:00:00 +010
       
  • Be Careful What You Wish For: Unintended Consequences of Increasing
           Reliance on Technology

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      Abstract: AbstractBelk describes many important risks that increased reliance on technology poses for our society and economy. In this commentary, we focus on the concrete risks that such reliance may pose to individual consumers on a daily basis. Such risks include technology addiction, decreased willingness to struggle, impaired childhood development, decreased connection to nature, diminished sense of competence and free will, and degradation of automated skills. We also discuss potential approaches for alleviating some of these risks, including mindfulness training and humane technology design. We conclude with a broader discussion of the distinction between human and machine and balancing the costs and benefits of technologies which blur that distinction.Suggested CitationNoah Castelo and Donald R. Lehmann (2019), "Be Careful What You Wish For: Unintended Consequences of Increasing Reliance on Technology", Journal of Marketing Behavior: Vol. 4: No. 1, pp 31-42. http://dx.doi.org/10.1561/107.00000059
      PubDate: Tue, 26 Mar 2019 00:00:00 +010
       
  • The Rational Irrationality of Auction Fever: Evidence from Amazon.com Gift
           Cards, Consumer Products on eBay, and the Behavioral Laboratory

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      Abstract: AbstractThere is a growing body of research in the social sciences on auction fever, an irrational behavior where individuals bid more for an item at auction than it is worth to them. While research in behavioral economics, organizational behavior, and consumer behavior examine different antecedents and mechanisms of auction fever, an understudied area is the impact of financial stakes on the tendency to catch auction fever. The few empirical auction studies that include financial stakes leave a confusion gap to be filled. Navigating the limitations in these previous studies and drawing on political economy's rational irrationality theory, we predict that auction fever will be less likely to occur as the financial stakes of the auction increases. We test this general prediction by replication and triangulating two field studies with an experiment in the behavioral laboratory. We find that people are less likely to catch auction fever when bidding for Amazon.com gift cards, consumer products sold on eBay, and laboratory items as the financial stakes of those items increase. Theoretical and managerial implications about the burgeoning literature about auction fever and competitive decision making are discussed.Suggested CitationMatthew W. McCarter and Abel M. Winn (2019), "The Rational Irrationality of Auction Fever: Evidence from Amazon.com Gift Cards, Consumer Products on eBay, and the Behavioral Laboratory", Journal of Marketing Behavior: Vol. 4: No. 1, pp 57-101. http://dx.doi.org/10.1561/107.00000063
      PubDate: Tue, 26 Mar 2019 00:00:00 +010
       
  • The Theorist as an Endangered Species'

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      Abstract: AbstractMachines (algorithms) are becoming ever more capable of the robust detection of complex patterns, as well as automating the estimation of causal effects through randomization. Do these developments devalue theories' I argue that theory (and theorists) will continue to be most useful when data are scarce, or when even the contours of what is the "right data" are unknown. Where data are sufficient for algorithms to make useful predictions or isolate causal effects even without any causal understanding, theorists may still be useful primarily to explain and justify to fellow humans (for instance in law courts), and because we derive satisfaction from explanations. Both, however, may be transient phenomena.Suggested CitationPhanish Puranam (2019), "The Theorist as an Endangered Species'", Journal of Marketing Behavior: Vol. 4: No. 1, pp 43-48. http://dx.doi.org/10.1561/107.00000060
      PubDate: Tue, 26 Mar 2019 00:00:00 +010
       
  • Self, Theory, and AI

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      Abstract: AbstractSuggested CitationRussell Belk (2019), "Self, Theory, and AI", Journal of Marketing Behavior: Vol. 4: No. 1, pp 49-56. http://dx.doi.org/10.1561/107.00000061
      PubDate: Tue, 26 Mar 2019 00:00:00 +010
       
  • From the Editor: A Manifesto for Research on Automation in Marketing and
           Consumer Behavior

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      Abstract: AbstractSuggested CitationKlaus Wertenbroch (2019), "From the Editor: A Manifesto for Research on Automation in Marketing and Consumer Behavior", Journal of Marketing Behavior: Vol. 4: No. 1, pp 1-10. http://dx.doi.org/10.1561/107.00000062
      PubDate: Tue, 26 Mar 2019 00:00:00 +010
       
  • Private Disclosure; Public Exposure: An Exploratory Consideration of
           Gender Asymmetries in Adolescent Sexting

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      Abstract: AbstractOur study explores gender differences with respect to the widespread phenomenon of adolescent sexting. We first present an 18-month long case study conducted with a family whose adolescent daughter had engaged in sexting behavior. We then describe the results from two surveys conducted with college underclassmen. Consistent with the case study, the descriptive data emerging from our exploratory studies suggest that significant gender asymmetries emerge for adolescent sexters. Specifically, survey responses revealed that females (vs. males) were more likely to create (i.e., send) sexted content, while males (vs. females) were more likely to distribute (i.e., share) sexted content with others. In addition, consistent with sexual double standards, females were more likely to experience negative outcomes from sexting than males. We conclude with specific educational and policy recommendations, and a call for additional explorations of this and other related phenomena by those conducting research in the areas of gender differences, communications technology, and/or risky adolescent consumption.Suggested CitationRobin L. Soster and Wendy Attaya Boland (2019), "Private Disclosure; Public Exposure: An Exploratory Consideration of Gender Asymmetries in Adolescent Sexting", Journal of Marketing Behavior: Vol. 3: No. 4, pp 263-292. http://dx.doi.org/10.1561/107.00000056
      PubDate: Tue, 29 Jan 2019 00:00:00 +010
       
  • Does Counterfeiting Benefit or Harm Original Products' A Meta-analytic
           Investigation

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      Abstract: AbstractDoes the counterfeiting of branded products benefit or harm the original products' As prior research does not converge to a single answer to this question, this study undertakes a meta-analysis of previous research that accumulates 460 effect sizes from 108 independent studies. The meta-analytic results show that experience with counterfeit products makes buyers more likely to purchase counterfeits than the genuine article. Hence, we conclude that counterfeiting likely harms rather than benefits genuine products. With an eye to reducing the negative impact of counterfeits, the meta-analysis also analyzes how marketing activities can reduce the number of purchase experiences consumers have with counterfeit products. The findings have implications for brand managers and manufacturers regarding how to combat counterfeiting. Rather than focusing on reducing the opportunities available to consumers to purchase counterfeit products, marketers should instead provide consumers with more opportunities to try, rent, or otherwise experience original brands. Furthermore, the findings show that by raising consumers' awareness of the lower quality of counterfeit products and by adjusting the price advantage of counterfeit products, companies can considerably reduce counterfeit purchasing behavior. Emphasizing brand image or the importance of the unique attributes of the genuine product, on the other hand, plays only a minor role in reducing the purchase of counterfeit.Suggested CitationMartin Eisend and Farid Tarrahi (2019), "Does Counterfeiting Benefit or Harm Original Products' A Meta-analytic Investigation", Journal of Marketing Behavior: Vol. 3: No. 4, pp 293-333. http://dx.doi.org/10.1561/107.00000057
      PubDate: Tue, 29 Jan 2019 00:00:00 +010
       
  • Referral Programs and Customer Value: Insights from the Telecommunications
           Services Industry

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      Abstract: AbstractSchmitt et al. (2011) (SSV) compare contribution margin, churn, and customer value of bank customers acquired through a referral reward program to those of non-referred customers. This article replicates their study with a product that is less complex and risky. Consistent with SSV, referred customers churn less, but in contrast to SSV, they exhibit smaller contribution margins than non-referred customers. New customers referred via email have a lower customer value than non-referred new customers.Suggested CitationHeike M. Wolters and Karen Gedenk (2019), "Referral Programs and Customer Value: Insights from the Telecommunications Services Industry", Journal of Marketing Behavior: Vol. 3: No. 4, pp 335-353. http://dx.doi.org/10.1561/107.00000054
      PubDate: Tue, 29 Jan 2019 00:00:00 +010
       
  • Conspicuous Consumption of Time: A Replication

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      Abstract: AbstractThe focus of conspicuous consumption is shifting from luxury goods to time. In a series of studies in America and Italy, Bellezza et al. (2017) explored how conspicuous busyness and lack of leisure time influence perceived status. We replicate their findings in Germany and extend their research by considering conspicuous leisure on Facebook. We find that leisure activities like travel, cultural events, and dining out lead to even higher perceived status than busyness at work.Suggested CitationLisa Carola Holthoff and Carolin Scheiben (2019), "Conspicuous Consumption of Time: A Replication", Journal of Marketing Behavior: Vol. 3: No. 4, pp 355-362. http://dx.doi.org/10.1561/107.00000055
      PubDate: Tue, 29 Jan 2019 00:00:00 +010
       
 
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