Subjects -> BUSINESS AND ECONOMICS (Total: 3541 journals)
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    - BANKING AND FINANCE (306 journals)
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    - CONSUMER EDUCATION AND PROTECTION (20 journals)
    - COOPERATIVES (4 journals)
    - ECONOMIC SCIENCES: GENERAL (212 journals)
    - ECONOMIC SYSTEMS, THEORIES AND HISTORY (235 journals)
    - FASHION AND CONSUMER TRENDS (20 journals)
    - HUMAN RESOURCES (103 journals)
    - INSURANCE (26 journals)
    - INTERNATIONAL COMMERCE (145 journals)
    - INTERNATIONAL DEVELOPMENT AND AID (103 journals)
    - INVESTMENTS (22 journals)
    - LABOR AND INDUSTRIAL RELATIONS (61 journals)
    - MACROECONOMICS (17 journals)
    - MANAGEMENT (595 journals)
    - MARKETING AND PURCHASING (106 journals)
    - MICROECONOMICS (23 journals)
    - PRODUCTION OF GOODS AND SERVICES (143 journals)
    - PUBLIC FINANCE, TAXATION (37 journals)
    - TRADE AND INDUSTRIAL DIRECTORIES (2 journals)

MARKETING AND PURCHASING (106 journals)                     

Showing 1 - 106 of 106 Journals sorted alphabetically
Advances in International Marketing     Full-text available via subscription   (Followers: 6)
AMS Review     Partially Free   (Followers: 3)
Applied Marketing Analytics     Full-text available via subscription   (Followers: 4)
Arts and the Market     Hybrid Journal   (Followers: 5)
Asia Pacific Public Relations Journal     Open Access   (Followers: 1)
Atlantic Marketing Journal     Open Access   (Followers: 3)
Australasian Marketing Journal (AMJ)     Hybrid Journal   (Followers: 4)
CBR - Consumer Behavior Review     Open Access  
Cogent Business & Management     Open Access   (Followers: 2)
Consumer Psychology Review     Hybrid Journal   (Followers: 3)
Customer Needs and Solutions     Hybrid Journal   (Followers: 4)
European Journal of Management Issues     Open Access   (Followers: 1)
Expert Journal of Marketing     Open Access   (Followers: 4)
IMP Journal     Hybrid Journal  
Innovative Marketing     Open Access   (Followers: 4)
International Journal of Applied Behavioral Economics     Full-text available via subscription   (Followers: 19)
International Journal of Customer Relationship Marketing and Management     Full-text available via subscription   (Followers: 11)
International Journal of Event and Festival Management     Hybrid Journal   (Followers: 6)
International Journal of Export Marketing     Hybrid Journal   (Followers: 1)
International Journal of Industrial Marketing     Open Access   (Followers: 7)
International Journal of Internet Marketing and Advertising     Hybrid Journal   (Followers: 20)
International Journal of Islamic Marketing and Branding     Hybrid Journal   (Followers: 5)
International Journal of Leisure and Tourism Marketing     Hybrid Journal   (Followers: 15)
International Journal of Marketing Studies     Open Access   (Followers: 12)
International Journal of Online Marketing     Full-text available via subscription   (Followers: 5)
International Journal of Sport Communication     Hybrid Journal   (Followers: 6)
International Journal of Sports Marketing and Sponsorship     Hybrid Journal  
International Review of Communication and Marketing Mix : IROCAMM     Open Access   (Followers: 1)
International Review of Management and Marketing     Open Access   (Followers: 12)
Italian Journal of Marketing     Hybrid Journal  
Journal of Advertising Education     Hybrid Journal  
Journal of Brand Management     Hybrid Journal   (Followers: 12)
Journal of Brand Strategy     Full-text available via subscription   (Followers: 4)
Journal of Business Logistics     Hybrid Journal   (Followers: 8)
Journal of Business-to-Business Marketing     Hybrid Journal   (Followers: 13)
Journal of Contemporary Marketing Science     Hybrid Journal   (Followers: 1)
Journal of Credit Risk     Full-text available via subscription   (Followers: 1)
Journal of Cultural Marketing Strategy     Full-text available via subscription   (Followers: 1)
Journal of Destination Marketing & Management     Hybrid Journal  
Journal of Digital & Social Media Marketing     Full-text available via subscription   (Followers: 18)
Journal of Economics and Management Sciences     Open Access  
Journal of Education Advancement & Marketing     Full-text available via subscription   (Followers: 1)
Journal of Euromarketing     Hybrid Journal   (Followers: 3)
Journal of Fashion Marketing and Management     Hybrid Journal   (Followers: 11)
Journal of Global Fashion Marketing     Hybrid Journal   (Followers: 4)
Journal of Global Responsibility     Hybrid Journal   (Followers: 3)
Journal of Global Scholars of Marketing Science : Bridging Asia and the World     Hybrid Journal   (Followers: 1)
Journal of Historical Research in Marketing     Hybrid Journal   (Followers: 4)
Journal of Hospitality Marketing & Management     Hybrid Journal   (Followers: 8)
Journal of International Marketing Modeling     Open Access   (Followers: 1)
Journal of Islamic Marketing     Hybrid Journal   (Followers: 4)
Journal of Marketing Analytics     Hybrid Journal   (Followers: 5)
Journal of Marketing and Consumer Research     Open Access   (Followers: 6)
Journal of Marketing and HR     Open Access   (Followers: 2)
Journal of Marketing Behavior     Full-text available via subscription   (Followers: 9)
Journal of Marketing Channels     Hybrid Journal   (Followers: 5)
Journal of Marketing for Higher Education     Hybrid Journal   (Followers: 10)
Journal of Marketing Management     Hybrid Journal   (Followers: 19)
Journal of Medical Marketing     Hybrid Journal   (Followers: 10)
Journal of Personal Selling and Sales Management     Hybrid Journal   (Followers: 9)
Journal of Place Management and Development     Hybrid Journal   (Followers: 1)
Journal of Research in Interactive Marketing     Hybrid Journal   (Followers: 6)
Journal of Research in Marketing and Entrepreneurship     Hybrid Journal   (Followers: 10)
Journal of Revenue and Pricing Management     Hybrid Journal   (Followers: 4)
Journal of Social Marketing     Hybrid Journal   (Followers: 7)
Journal of the Association for Consumer Research     Full-text available via subscription   (Followers: 8)
Journal of Theoretical and Applied Electronic Commerce Research     Open Access  
Jurnal Ekonomi Manajemen     Open Access  
Jurnal Manajemen dan Pemasaran Jasa     Open Access  
Jurnal Manajemen Dayasaing     Open Access  
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management     Open Access  
Luxury : History, Culture, Consumption     Full-text available via subscription   (Followers: 2)
Luxury Research Journal     Hybrid Journal   (Followers: 2)
Management & Marketing     Open Access   (Followers: 2)
Management of Organizations: Systematic Research     Open Access  
Management Sciences. Nauki o Zarz?dzaniu     Open Access  
Marco : Márketing y Comunicación Política     Full-text available via subscription  
Marketing & Tourism Review     Open Access   (Followers: 1)
Marketing Education Review     Full-text available via subscription   (Followers: 6)
Marketing Theory     Hybrid Journal   (Followers: 15)
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan     Open Access  
Mercati & Competitività     Full-text available via subscription  
NIM Marketing Intelligence Review     Free   (Followers: 1)
Nonprofit Communications Report     Hybrid Journal   (Followers: 3)
Organicom     Open Access  
Pacific Rim Property Research Journal     Hybrid Journal  
Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias     Open Access  
Poliantea     Open Access  
Propel Journal of Applied Management     Open Access   (Followers: 7)
Public Opinion Quarterly     Hybrid Journal   (Followers: 22)
Public Relations Inquiry     Hybrid Journal   (Followers: 5)
Publicitas : Comunicación y Cultura     Open Access  
Questiones Publicitarias     Open Access  
Recherche et Applications en Marketing     Hybrid Journal   (Followers: 1)
Recherche et Applications en Marketing (English Edition)     Hybrid Journal   (Followers: 1)
Research in Electronic Commerce Frontiers     Open Access   (Followers: 1)
Research World     Hybrid Journal  
Review of Market Integration     Hybrid Journal   (Followers: 2)
Review of Marketing Research     Hybrid Journal   (Followers: 13)
Revista de Marketing y Publicidad     Open Access   (Followers: 1)
Revista Eletrônica Academicus     Open Access  
Social Marketing Quarterly     Hybrid Journal   (Followers: 6)
South Asian Journal of Marketing     Open Access   (Followers: 7)
Spanish Journal of Marketing - ESIC     Open Access  
Studia Universitatis Babes-Bolyai Oeconomica     Open Access   (Followers: 2)
Universal Journal of Industrial and Business Management     Open Access   (Followers: 1)

           

Similar Journals
Journal Cover
Recherche et Applications en Marketing (English Edition)
Journal Prestige (SJR): 0.231
Citation Impact (citeScore): 1
Number of Followers: 1  
 
  Hybrid Journal Hybrid journal (It can contain Open Access articles)
ISSN (Online) 2051-5707
Published by Sage Publications Homepage  [1174 journals]
  • The historical approach to marketing and consumption: Contributions and
           research programmes

    • Free pre-print version: Loading...

      Authors: Helene Gorge, Anthony Galluzzo
      Abstract: Recherche et Applications en Marketing (English Edition), Ahead of Print.
      The historical approach is too rarely used in our discipline, while it offers many advantages for marketing and consumer research. In particular, the historical approach offers the following contributions: (1) to grasp the density and discontinuities of consumption phenomena, which is necessary for the mobilisation of certain theoretical perspectives; (2) to challenge new theoretical proposals and instituted chronologies and (3) to feed managerial thought through the historicising of marketing and consumption issues and strategies. Based on these reflections and a review of the work in our discipline, we propose research programmes that deserve to be developed and enriched by the historical approach.
      Citation: Recherche et Applications en Marketing (English Edition)
      PubDate: 2022-04-26T01:01:30Z
      DOI: 10.1177/20515707221077517
       
  • Understanding consumer practices in response to high cost of living

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      Authors: Gaëlle Pothin, Hajer Bachouche, Christèle Camelis, Ouidade Sabri
      Abstract: Recherche et Applications en Marketing (English Edition), Ahead of Print.
      The objective of this article is twofold: (1) to develop a better understanding of “high cost of living” by a clear definition of the concept and (2) to report on the different adaptive strategies developed by individuals in reaction. Relying on a triangulation of three data collections from Reunionese consumers (12 exploratory interviews, a netnography, and 14 interviews with photo-elicitation), this study shows that the perception of high cost of living is at the origin of a feeling of loss of power (i.e. disempowerment). To regain control over their consumption, consumers develop adaptive strategies to live with and/or fight against high cost of living. This regaining of power or re-empowerment occurs both at the individual and collective levels (community, collaborative, or societal).
      Citation: Recherche et Applications en Marketing (English Edition)
      PubDate: 2022-03-08T11:20:10Z
      DOI: 10.1177/20515707211061469
       
  • No pain, no gain! The uncertainty-to-win effect on customer experience
           quality through gamified interaction

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      Authors: Thomas Leclercq
      Abstract: Recherche et Applications en Marketing (English Edition), Ahead of Print.
      Offering customers a high-quality experience has become critical for companies. Scholars have therefore emphasized the opportunity to use gamification. However, despite the increasing popularity of such an approach, prior studies report mixed results. This research aims to reconcile these findings by identifying under which conditions gamification leads to a better experience. Drawing on uncertainty-resolution theory, we examine how uncertainty-to-win affects customer experience quality. The results from six studies, combining a field study and experiments, demonstrate the benefits of uncertainty-to-win for customer experience quality. We find that the uncertainty-to-win effect persists even after people are informed of a win/lose decision. Moreover, we highlight that losing the contest stresses the uncertainty-to-win effect, and consequently counter the harmful effect of loss. Conversely, we suggest that reward value mitigates the positive impact of uncertainty-to-win by focusing customers’ attention on a prize instead of on their experience. Our findings move the literature forward by underscoring how uncertainty-to-win is a condition that explains gamification’s ability to deliver a high-quality experience.
      Citation: Recherche et Applications en Marketing (English Edition)
      PubDate: 2022-03-01T01:03:47Z
      DOI: 10.1177/20515707221078210
       
  • Moderating effects of trait curiosity and self-efficacy in the effect of
           the online virtual booth on specific curiosity and behavioral intention

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      Authors: Marie Beck
      Abstract: Recherche et Applications en Marketing (English Edition), Ahead of Print.
      This research contributes to our understanding of the effects of an online virtual fitting room (VFR) on specific (situational) curiosity and consumer behavioral intentions by highlighting the moderating effects of trait curiosity – the tendency to be naturally curious – and self-efficacy. The experiment shows that individuals with a high level of curiosity are more likely to buy in-store in the case of a traditional website experience versus the VFR. No difference is noted for less curious individuals. At the same time, highly inquisitive individuals who perceive themselves as having low efficacy for the task have weaker intentions to buy on the website, while those with high perceived self-efficacy have stronger intentions to do so. The results highlight the relevance of trait curiosity and the importance of defining it more precisely in marketing, along with self-efficacy.
      Citation: Recherche et Applications en Marketing (English Edition)
      PubDate: 2022-02-12T11:59:38Z
      DOI: 10.1177/20515707211056468
       
  • Internationalization and transformation of the research landscape: Some
           avenues to apprehend significant challenges for RAM

    • Free pre-print version: Loading...

      Authors: Laurent Bertrandias
      First page: 2
      Abstract: Recherche et Applications en Marketing (English Edition), Ahead of Print.

      Citation: Recherche et Applications en Marketing (English Edition)
      PubDate: 2022-03-01T12:56:45Z
      DOI: 10.1177/20515707221078209
       
  • Visual design and online shopping experiences: When expertise allows
           consumers to refocus on website attractiveness

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      Authors: Florence Jeannot, Eline Jongmans, Maud Dampérat
      First page: 59
      Abstract: Recherche et Applications en Marketing (English Edition), Ahead of Print.
      To improve consumers’ online shopping experiences, companies invest in the visual design of their websites. Although some studies show that visual design positively influences consumer reactions, other studies do not confirm that influence. This research is aimed at exploring those contrasting findings by investigating two boundary variables (website use and user expertise) that delimit the scope of the positive influence of visual design on consumer intentions towards using and recommending e-commerce websites. Two preliminary studies (Study A and Study B) investigate the level at which visual design is mentally construed. The two main studies (Study 1 and Study 2) test our research hypotheses. Study 1 results reveal that visual design exerts different effects on individuals’ intentions depending on when the site is evaluated (before vs after use). Study 2 provides greater insight into the role of visual design after the actual use of the website by considering the moderating role of user expertise. Those findings lead to concrete recommendations about how e-retailers can create more engaging experiences.
      Citation: Recherche et Applications en Marketing (English Edition)
      PubDate: 2022-05-02T11:29:42Z
      DOI: 10.1177/20515707221087627
       
  • The vulnerability of consumers with disabilities: The benefits of taking
           time into account

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      Authors: Anthony Beudaert, Jean-Philippe Nau
      Pages: 2 - 23
      Abstract: Recherche et Applications en Marketing (English Edition), Volume 36, Issue 4, Page 2-23, December 2021.
      In a society faced with rapid social acceleration, time is a central issue for consumers, especially when they are disabled. This qualitative research therefore proposes to study the way in which time contributes to the vulnerability of these particular consumers. To do this, we consider consumers as being caught up in different embedded, stratified temporalities that need to be synchronised. The analysis of 51 interviews conducted with people with motor or hearing impairments reveals a vulnerability fuelled by problematic individual temporal experiences and by a lack of synchronisation with the time of others and/or with the time of society. These findings contribute to the literature by shedding light on the complex articulation between individual, interpersonal and structural factors at the origin of vulnerability. Managerial recommendations are then formulated in order to help consumers reappropriate their time.
      Citation: Recherche et Applications en Marketing (English Edition)
      PubDate: 2021-04-19T09:34:47Z
      DOI: 10.1177/2051570721995625
      Issue No: Vol. 36, No. 4 (2021)
       
  • Psychological distance as a working tool for managers

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      Authors: Mohamed Didi Alaoui, Véronique Cova
      Pages: 43 - 69
      Abstract: Recherche et Applications en Marketing (English Edition), Volume 36, Issue 4, Page 43-69, December 2021.
      This article presents a synthesis of research that has drawn on the concept of psychological distance around questions related to prosocial consumer behavior, digitalization of consumption, and marketing practices. Our study is based on a meta-synthesis of 584 articles from psychology and marketing journals. It consolidates and validates the knowledge of the concept of psychological distance in these different marketing themes. It also shows how psychological distance can be used by managers to improve consumer responses. Managers can act directly on distance by reducing or increasing it to take advantage of the benefits of psychological proximity or remoteness. They can also adjust the variables of the marketing mix according to the psychological distance experienced by the consumer in order to make information processing more fluent and, ultimately, to improve the consumer’s responses.
      Citation: Recherche et Applications en Marketing (English Edition)
      PubDate: 2021-06-19T07:40:34Z
      DOI: 10.1177/20515707211022169
      Issue No: Vol. 36, No. 4 (2021)
       
  • The case for research on the marketing–finance interface: A
           commentary

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      Authors: Jérémy Morvan, Marine Le Gall-Ely
      Pages: 70 - 78
      Abstract: Recherche et Applications en Marketing (English Edition), Volume 36, Issue 4, Page 70-78, December 2021.
      The aim of this article is to comment on the proposals set out by Hanssens in his article ‘The case for research on the marketing–finance interface’. For each insight, we present the main aspects of finance theory and discuss the scope as well as the possible research avenues. We think it would be interesting to conduct research on the investor figure. Indeed, although marketing easily considers the consumer as an actor subject to biases, and who acts within the framework of a limited rationality, finance still struggles to define the investor as an economic actor subject to individual and collective biases.
      Citation: Recherche et Applications en Marketing (English Edition)
      PubDate: 2021-02-25T04:46:00Z
      DOI: 10.1177/2051570721991327
      Issue No: Vol. 36, No. 4 (2021)
       
  • Recherche et Applications en Marketing at the heart of changes in the
           world of research

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      Authors: Nil Özçağlar-Toulouse
      Pages: 79 - 87
      Abstract: Recherche et Applications en Marketing (English Edition), Volume 36, Issue 4, Page 79-87, December 2021.
      This article presents a non-exhaustive overview of recent changes in the academic environment of the journal Recherche et Applications en Marketing. In what follows I successively discuss the changes in higher education and research, the issue of journal ranking, and the shift in open science. These three areas of change raise questions about the future of Recherche et Applications en Marketing, the answers to which lie with its entire community.
      Citation: Recherche et Applications en Marketing (English Edition)
      PubDate: 2021-09-02T01:24:23Z
      DOI: 10.1177/20515707211022117
      Issue No: Vol. 36, No. 4 (2021)
       
  • Principles, methods, contributions, and limitations of design science
           research in marketing: Illustrative application to customer journey
           management

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      Authors: Florence Jacob, Virginie Pez, Pierre Volle
      Abstract: Recherche et Applications en Marketing (English Edition), Ahead of Print.
      The purpose of this article is to present the principles, application methods, contributions, and limitations of the design science research methodology (DSRM), a research strategy based on design science research (DSR). After presenting the principles of DSRM, we show how to use this method by applying it to the problem of customer journey management. We make practical recommendations for applying the method, and discuss its contributions and limitations. By presenting a method that meets the requirements of both rigor and relevance, this article contributes to the renewal of research methods used in our discipline.
      Citation: Recherche et Applications en Marketing (English Edition)
      PubDate: 2021-08-28T12:25:55Z
      DOI: 10.1177/20515707211032537
       
  • What being an owner can also mean: A socio-anthropological study on the
           development of a forgotten relationship to objects

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      Authors: Isabelle Dabadie, Philippe Robert-Demontrond
      First page: 7
      Abstract: Recherche et Applications en Marketing (English Edition), Ahead of Print.
      In a context of ecological crisis, new economic models have developed based on the replacement of ownership by access. While they have been studied at length, the very idea of ownership, which is supposed to be abandoned in this process, has rarely been questioned. This is the aim of our research, which investigates the meanings of the concept of ownership for consumers. A socio-anthropological investigation and an ethnographic study on various sharing systems (for houses, boats and clothes) reveals the development of a relationship to ownership, which differs from the one that prevails in the society. In this paradigm, which questions possessive individualism, the owner appears as the ‘custodian’ of his possessions. The identification of his expectations opens managerial and societal perspectives to build the offers that will enable him to fulfil this role.
      Citation: Recherche et Applications en Marketing (English Edition)
      PubDate: 2021-07-19T12:08:27Z
      DOI: 10.1177/20515707211014436
       
  • Digital platforms and speed-based competition: The case of secondhand
           clothing

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      Authors: Elodie Juge, Anissa Pomiès, Isabelle Collin-Lachaud
      First page: 36
      Abstract: Recherche et Applications en Marketing (English Edition), Ahead of Print.
      Recent research studies have explored what digital platforms do as well as the behaviour they generate among users. This article builds on the existing literature by studying how P2P digital platforms are speeding up market activities and how this acceleration is shaping inter-user relationships. A qualitative ethnographic study was conducted on the secondhand clothing market from 2013 to 2020. Drawing on social acceleration theory, we show how the affordances of digital platforms encourage an acceleration in the pace of life, an acceleration in the renewal of items owned, and a technical acceleration across multiple domains. These accelerations are inciting speed-based competition between users, who must now be more responsive, more trend-conscious, and more savvy than others. The platforms also constitute a particular digital space that invites us to rethink the notion of alienation in various forms, specifically spatial and temporal alienation. In addition to these theoretical contributions, this research offers societal insights that will help users become more aware of the scale of their sped-up activities on digital platforms.
      Citation: Recherche et Applications en Marketing (English Edition)
      PubDate: 2021-08-27T12:24:22Z
      DOI: 10.1177/20515707211028551
       
  • Statistically significant' Let us recognize that estimates of tested
           effects are uncertain

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      Authors: Alain Bultez, Christian Derbaix, Jean-Luc Herrmann
      First page: 82
      Abstract: Recherche et Applications en Marketing (English Edition), Ahead of Print.
      Haven’t all of us dreamt of concluding that our results be statistically significant, that is, characterized by a p-value lying below an arbitrary threshold, most often [math]' In this article, we, first, deplore that p has been largely misunderstood, and that its misinterpretation has entailed a fallacious dichotomization and an understatement of the uncertainty prevailing about the effect tested. Next, we introduce and explain a brand-new – direct – measure of the plausibility of the effect under study. Then, we illustrate the relevance of this indicator by revisiting a recently published marketing research case. We also insist on the necessity to contextualize it, using complementary credibility intervals graphically contrasted. Beyond making researchers aware of the exact meaning of test-related probabilities, the delineated approach invites them to formulate their inferences with prudence and modesty acknowledging how uncertain these are.
      Citation: Recherche et Applications en Marketing (English Edition)
      PubDate: 2021-10-29T10:20:02Z
      DOI: 10.1177/20515707211040743
       
  • Demystifying consumer digital cocreated value: Social presence
           theory-informed framework and propositions

    • Free pre-print version: Loading...

      Authors: Linda D Hollebeek, Moira K Clark, Keith Macky
      Pages: 24 - 42
      Abstract: Recherche et Applications en Marketing (English Edition), Volume 36, Issue 4, Page 24-42, December 2021.
      While cocreation research proliferates, existing studies fail to isolate its manifestation through digital (vs non-digital) platforms. Moreover, extant research predominantly explores the cocreation process (vs its outcome of cocreated value), which therefore merits further scrutiny, particularly in the digital context. Based on these gaps, we explore consumer digital cocreated value (CDCV), which reflects the consumer-perceived value that arises by interacting, collaborating, or communicating with or through digital platforms (touch-points). We classify digital platforms as (1) human-to-human platforms (H2HPs; for example, social media), and (2) human-to-machine platforms (H2MPs), which comprise the sub-types of (a) robotic process automation-based platforms (e.g. call centers) and (b) machine/deep learning-based platforms (e.g. service robots). We next compose a social presence theory-informed framework that explores the effect of perceived platform intimacy and immediacy on CDCV for our proposed platforms. We formalize the framework’s associations by developing a set of Propositions, and conclude by discussing important implications that arise from this research.
      Citation: Recherche et Applications en Marketing (English Edition)
      PubDate: 2020-11-25T08:53:08Z
      DOI: 10.1177/2051570720961986
      Issue No: Vol. 36, No. 4 (2020)
       
 
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