JournalTOCs

AMS Review
Number of Followers: 3

Partially Free Journal
ISSN (Print) 1869-814X - ISSN (Online) 1869-8182
Published by Springer-Verlag

[2469 journals]

Cocreating transformative value propositions with customers experiencing
vulnerability during humanitarian crises
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  Abstract: Abstract To understand the cocreation and impact of transformative value propositions (TVPs), which are designed to address vulnerabilities that customers experience because of humanitarian crises, this study applies a typology of service innovation archetypes as a domain theory to examine different ways to cocreate TVPs. The authors identify different types of customers who experience vulnerability, using a social determinants of health (SDOH) framework. Exemplary TVPs reveal how service organizations can alleviate customer vulnerabilities, in the short and long terms, and highlight a distinction between TVPs that require incremental changes to existing resource deployment versus those that require novel capabilities. This article contributes to transformative service research by establishing a value-centric model that relates the cocreation of TVPs to customers experiencing vulnerability. In turn, researchers and managers can identify the output-based, process-based, experiential, and systemic changes needed to cocreate TVPs.
  PubDate: 2022-03-22
A bridge to relevance: on the history of the Academy of Marketing
Science® (AMS)
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  Abstract: Abstract AMS has survived half a century. Originally envisioned by Harold W. Berkman, who survived nearly a full century, the association has grown in numbers and in prominence. While AMS is well-known for its two leading academic journals and for hosting well-attended annual conferences and the World Marketing Congress, relatively little has been written about AMS history. We contribute a brief history of AMS that emphasizes the organization’s missions and values. In particular, AMS, along with its publications and conferences, has been, is, and will continue to aim to represent, a bridge between the academic and practicing marketing community. Further, that bridge should be built upon quality, service, and integrity.
  PubDate: 2022-01-05
  DOI: 10.1007/s13162-021-00221-z
Re-institutionalizing marketing
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  Abstract: Abstract Hunt’s (AMS Rev, 10, 189–198, 2020) notion of the re-institutionalization of marketing as a discipline provides the background for this commentary. This forward-looking context is used to address issues the marketing discipline is facing to reconcile problems we identify. Academic marketing research has become fragmented and polarized into narrow areas that do not provide holistic contributions to knowledge. Doctoral programs are focusing less on core marketing knowledge and theory and more on methodology. This brings into question the culture of both our doctoral programs and the culture of the discipline to provide high-impact research valuable to practitioners and society, as well as the firm. An agenda for change addresses hiring practices, projects, methods, and oversight on the importance of impact. It is suggested the marketing discipline engage in the study of marketing practice to find important problems to investigate.
  PubDate: 2021-12-21
  DOI: 10.1007/s13162-021-00220-0
Market-shaping phases—a qualitative meta-analysis and conceptual
framework
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  Abstract: Abstract This study explores the potential existence of reoccurring patterns in market-shaping processes by employing a qualitative meta-analysis to analyze 79 case studies on market-shaping. Through the evidence-based synthesis of qualitative data, we extract 20 generalized market-shaping activities that inform and form the foundation of a three-phased market-shaping process. This conceptual framework divides the market-shaping process into the phases of infusion, formation and retention. By applying our conceptual framework to the qualitative dataset, we explore the presence of market-shaping phases and provide further insights into the interdependences and dynamics between multiple, simultaneously occurring, market-shaping processes. By providing a structured market-shaping process, we attempt to reduce the overall complexity of the market-shaping phenomenon and facilitate the operationalization of the phenomenon for further market-shaping research. Additionally, our conceptualization provides practitioners with a framework to analyze the market-shaping efforts of other market actors and support the design of their own market-shaping strategies.
  PubDate: 2021-12-21
  DOI: 10.1007/s13162-021-00213-z
The design and performation of markets: a discussion
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  PubDate: 2021-12-21
  DOI: 10.1007/s13162-021-00216-w
Formalizing service-dominant logic as a general theory of markets: taking
stock and moving forward
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  Abstract: Abstract Advancement of the marketing discipline requires a marketing-based, general theory of markets. However, most academic marketing is developed from normative theories of economics and direct application of psychological and sociological theories. Indigenous marketing theories about markets are rare but can increase the relevance of marketing scholarship. Although theories are never fully finalized, theoretical formalizing processes can establish a general framework for theory development on markets. The aim of this paper is to provide a conceptual base for a general theory of markets by explicating the ongoing progression toward formalization of service-dominant (S-D) logic. We outline a recursive, cocreative process of theory formalization to take stock of the status of S-D logic’s development so far—what has been done and what we know and don’t know about markets. We propose specific areas of inquiry and research directions for moving forward in developing a general theory of markets that is indigenous to marketing.
  PubDate: 2021-12-21
  DOI: 10.1007/s13162-021-00214-y
The past and future of marketing theory and practice: a tribute to the
50th anniversary of the Academy of Marketing Science
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  PubDate: 2021-12-02
  DOI: 10.1007/s13162-021-00222-y
Assessing and enhancing the impact potential of marketing articles
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  Abstract: Abstract Although the impact of marketing is a recognized priority, current academic practices do not fully support this goal. A research manuscript’s likely influence is difficult to evaluate prior to publication, and audiences differ in their understandings of what “impact” means. This article develops a set of criteria for assessing and enhancing a publication’s impact potential. An article is argued to have greater influence if it changes many stakeholders’ understandings or behaviors on a relevant matter; and makes its message accessible by offering simple and clear findings and translating them into actionable implications. These drivers are operationalized as a checklist of criteria for authors, reviewers, and research supervisors who wish to evaluate and enhance a manuscript’s potential impact. This article invites scholars to further develop and promote these criteria and to participate in establishing impact evaluation as an institutionalized practice within marketing academia.
  PubDate: 2021-12-02
  DOI: 10.1007/s13162-021-00219-7
Markets and institutional fields: foundational concepts and a research
agenda
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  Abstract: Abstract We borrow the notion of field from institutional theory to think through how markets and their ‘outsides’–or at least one particular manifestation of an ‘outside’–stand in a dynamic and interactive relationship. We distinguish the field and the market in terms of issues versus exchange and identity versus position. We argue that the lack of clarity as to how fields and markets differ, relate, overlap, and are bounded, jeopardizes our ability to address important societal debates concerning the roles of markets within and across other areas of social life. It also hinders a consolidation of insights across different approaches to studying markets, even though researchers from different disciplines often address similar concerns. Key questions for which both conceptual and analytical clarity are essential include how markets and their ‘outsides’ (here: fields) intersect; whether and how diverse sets of actors interact, work, and migrate between fields and markets; and what dynamics may be observable between field and market. We provide four illustrative examples of field/market relationships and a theoretical, methodological, and empirical research agenda for future research into markets and their ‘outsides’.
  PubDate: 2021-12-01
  DOI: 10.1007/s13162-021-00199-8
On managerial relevance: reconciling the academic-practitioner divide
through market theorizing
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  Abstract: Abstract The marketing academy continues to struggle with issues of managerial relevance. We argue that, at its core, marketing’s problems with managerial relevance do not lie in diverging roles and interests between academics and practitioners, but in the distinct lenses market actors apply to view and enact market realities. Building on market performativity, we assert that concepts and theories not only depict the world ‘out there,’ but also contribute to bringing about reality when enacted. Thus, the relevance of marketing academics and their work cannot simply be addressed by changing how research is conducted (e.g., more industry engagement), but more foundationally, through a shift in what is researched and how phenomena are studied. By refocusing the discussion from managerial relevance to the relevance of theoretical work in the shaping of markets, we show that both academics and practitioners need to be more cognizant of the market conceptualizations they help to perpetuate. All market actors need to broaden their understanding of markets to incorporate stable as well as dynamic and systemic depictions of markets. Market actors, paradoxically, need to become more theoretical to be more relevant in the shaping of markets.
  PubDate: 2021-12-01
  DOI: 10.1007/s13162-021-00204-0
Market expertise at work: introducing Alvin E. Roth and Michel Callon
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  PubDate: 2021-11-17
  DOI: 10.1007/s13162-021-00217-9
Advancing marketing theory and practice: guidelines for crafting research
propositions
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  Abstract: Abstract Effective research propositions are key to advancing marketing theory and practice. However, our discipline provides little guidance on how to systematically craft impactful propositions. Consequently, scholars often refrain from including propositions in conceptual articles due to either a lack of knowledge or the confidence to do so. This proves detrimental to scholars looking to develop theory and conceptual papers. To address this challenge, our article defines research propositions and positions them within the broader set of the key building blocks of theory development. Based on an integrative framework that ties foundational premises, concepts, constructs, research propositions and hypothesis together, the article lays out four easy-to-follow actionable steps—grounding, crafting, connecting, and simplifying—that guide scholars in developing effective research propositions. Further, the article proposes four criteria, i.e., clarity, consistency, conciseness, and contribution to theory advancement and scholarly research, to assist scholars in evaluating outcomes achieved when writing research propositions. The article concludes by offering an agenda for how key stakeholders involved, i.e., Ph.D. students, early career researchers and established marketing scholars, university research program directors and promotion and tenure (P&T) committees, as well as reviewers and journal editors, can contribute to advancing knowledge and skills of crafting effective research propositions as part of the broader goal to stimulate the innovation and growth of marketing theories in our discipline.
  PubDate: 2021-11-17
  DOI: 10.1007/s13162-021-00215-x
Theorizing markets
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  PubDate: 2021-11-17
  DOI: 10.1007/s13162-021-00218-8
The methodologies of the marketing literature: mechanics, uses and craft
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  Abstract: Abstract Of the three scholastic modes with which to develop ideas and create knowledge in research: logic, empirics, and the literature, the latter is perhaps one of the least understood and studied. This paper is a first-of-its-kind delve into what the literature is, how it is used, and its impact as a foundation for theory and conceptual work in the discipline of marketing. We create a novel approach that provides a framework to understand the way literature functions in the research process and expose the hidden mechanics of how it creates and ties together various forms of meaning through what we call, citation-based reasoning. It is through this lens that we conclude with insights for how a deeper understanding of the literature can stoke continued impact in the marketing discipline, especially for theory building and conceptual development.
  PubDate: 2021-11-08
  DOI: 10.1007/s13162-021-00210-2
Toward an integrative theory of marketing
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  Abstract: Abstract Many scholars have observed that the marketing discipline has become too fragmented and myopic, straying away from its core managerial marketing issues. To some, the complex discipline-transgressing phenomena are knowledge-producing, while for others, it is the discipline's problem of an identity crisis. This article argues that continuities and discontinuities of theoretical and methodological processes result from the contextual forces that continuously create new perspectives, paradigms, and schools of thought. Many traditional schools of marketing thought have either become obsolete or metamorphosized into new schools of thought. It has led to several theoretical advances that promise to develop into a general theory of marketing. However, none have grown into a full-blown integrative theory of marketing to tie in the various subdisciplines of marketing. We present an overall framework of marketing that could become the basis for developing an integrative theory of marketing with views relating to the core marketing processes and how the evolving contextual forces interactively impact them.
  PubDate: 2021-11-02
  DOI: 10.1007/s13162-021-00211-1
Market-shaping: navigating multiple theoretical perspectives
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  Abstract: Abstract There is an increasing managerial and scholarly interest in the agential efforts of firms, consumers, public actors, and various collectives to influence market formation and transformation. Determining the essence of market-shaping requires an understanding of who is engaged in the shaping, what is being shaped, and how the shaping efforts are performed. To support making more informed choices about which theories to use when examining this phenomenon, we provide an overview of seven theoretical perspectives, illuminating their conceptual underpinnings and relative strengths. Building on this, we discuss how these perspectives can be used to examine market-shaping, highlighting its typical variations. The paper concludes by a call for greater explicitness, compatibility and parsimony when choosing theoretical perspectives for market-shaping research, and by identifying avenues for further research.
  PubDate: 2021-10-27
  DOI: 10.1007/s13162-021-00209-9
Managing creatively-inspired brands: a commentary and research direction
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  Abstract: Abstract In their conversation, Professor Gregory Carpenter, the Harold T. Martin Professor of Marketing at Northwestern, and Xavier Barlier, head of marketing in the US for Champagne Louis Roederer, discuss challenges managers face in keeping luxury brands relevant. The topics raised throughout the interview give rise to numerous interesting research questions on creatively inspired-brands.
  PubDate: 2021-10-26
  DOI: 10.1007/s13162-021-00206-y
Legendary luxury brands: inventing the future by reaching to the past
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  Abstract: Abstract Unlike many other brands, luxury brands can enjoy remarkably enduring success. This paper presents an interview with a senior executive responsible for marketing Maison Louis Roederer’s champagnes, including the legendary Cristal, in the United States for the last 20 years. We explore the differences between luxury and mass-market brands, the role of creative vision, how brands remain relevant through innovation while remaining faithful to their history, and how luxury brands create passionate buyers who seek to be a part of the brand, not simply consumers of the brand. We conclude with a discussion of the implications for market orientation, understanding consumers as fans, and other future research topics.
  PubDate: 2021-10-26
  DOI: 10.1007/s13162-021-00207-x
Innovation and the theory of fields
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  Abstract: Abstract Innovation does not just involve the creation of new products, but also includes the need for new kinds of processes and organizations. Field theory can help us understand why some innovations are more piecemeal and others more revolutionary. It explicitly links innovation to the process of the emergence, adjustment, and transformation of markets (conceived of as fields). To illustrate this perspective, the case of the transition in the U.S. from a mortgage market dominated by savings and loan banks to the emergence of mortgage securitization dominated by the government sponsored enterprises and the largest private banks, is explicated. Field theory helps us understand the logic of this transition and the myriad players and innovations that helped produce a large part of what we consider to be modern finance. The case also shows the limits of economic theories of financial innovation and the sociology of finance. I end with a discussion of how field theory can inform subsequent research on innovation.
  PubDate: 2021-07-21
  DOI: 10.1007/s13162-021-00202-2
‘Spatio-market practices’: conceptualising the always spatial
dimensions of market making practices
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  Abstract: Abstract Socio-material conceptualisations of markets suggest that they are spatial formations. Yet, the everyday practical and spatial dimensions of market making have received little explicit attention. We thus introduce the concept of spatio-market practices, drawing on key ideas in market studies and spatial theory. We argue that examining spatio-market practices (and thus the spatial dimensions of markets) promises to provide fresh insight regarding what it takes to realise markets, their uneven distribution, and what and whom markets are (and are not) designed to serve. To demonstrate what the concept calls for, supports and promises, we take Humphreys’ (2010) influential paper as a starting point and draw on other secondary sources in order to articulate an alternative and spatially-oriented account of the growth and legitimacy of the American casino gambling market. This paper, in turn, contributes a subtle and yet incisive shift in thinking, which supports a more explicit means of exploring markets as spatial formations.
  PubDate: 2021-07-10
  DOI: 10.1007/s13162-021-00203-1