Subjects -> BUSINESS AND ECONOMICS (Total: 3570 journals)
    - ACCOUNTING (132 journals)
    - BANKING AND FINANCE (306 journals)
    - BUSINESS AND ECONOMICS (1248 journals)
    - CONSUMER EDUCATION AND PROTECTION (20 journals)
    - COOPERATIVES (4 journals)
    - ECONOMIC SCIENCES: GENERAL (212 journals)
    - ECONOMIC SYSTEMS, THEORIES AND HISTORY (235 journals)
    - FASHION AND CONSUMER TRENDS (20 journals)
    - HUMAN RESOURCES (103 journals)
    - INSURANCE (26 journals)
    - INTERNATIONAL COMMERCE (145 journals)
    - INTERNATIONAL DEVELOPMENT AND AID (103 journals)
    - INVESTMENTS (22 journals)
    - LABOR AND INDUSTRIAL RELATIONS (61 journals)
    - MACROECONOMICS (17 journals)
    - MANAGEMENT (595 journals)
    - MARKETING AND PURCHASING (116 journals)
    - MICROECONOMICS (23 journals)
    - PRODUCTION OF GOODS AND SERVICES (143 journals)
    - PUBLIC FINANCE, TAXATION (37 journals)
    - TRADE AND INDUSTRIAL DIRECTORIES (2 journals)

MARKETING AND PURCHASING (116 journals)                     

Showing 1 - 105 of 105 Journals sorted alphabetically
Advances in International Marketing     Full-text available via subscription   (Followers: 6)
AMS Review     Partially Free   (Followers: 3)
Applied Marketing Analytics     Full-text available via subscription   (Followers: 4)
Arts and the Market     Hybrid Journal   (Followers: 5)
Asia Pacific Public Relations Journal     Open Access   (Followers: 1)
Atlantic Marketing Journal     Open Access   (Followers: 3)
Australasian Marketing Journal (AMJ)     Hybrid Journal   (Followers: 4)
CBR - Consumer Behavior Review     Open Access  
Cogent Business & Management     Open Access   (Followers: 2)
Consumer Psychology Review     Hybrid Journal   (Followers: 3)
Customer Needs and Solutions     Hybrid Journal   (Followers: 4)
European Journal of Management Issues     Open Access   (Followers: 1)
Expert Journal of Marketing     Open Access   (Followers: 4)
IMP Journal     Hybrid Journal  
Innovative Marketing     Open Access   (Followers: 4)
International Journal of Applied Behavioral Economics     Full-text available via subscription   (Followers: 18)
International Journal of Customer Relationship Marketing and Management     Full-text available via subscription   (Followers: 11)
International Journal of Event and Festival Management     Hybrid Journal   (Followers: 6)
International Journal of Export Marketing     Hybrid Journal   (Followers: 1)
International Journal of Industrial Marketing     Open Access   (Followers: 7)
International Journal of Internet Marketing and Advertising     Hybrid Journal   (Followers: 20)
International Journal of Islamic Marketing and Branding     Hybrid Journal   (Followers: 5)
International Journal of Leisure and Tourism Marketing     Hybrid Journal   (Followers: 15)
International Journal of Marketing Studies     Open Access   (Followers: 12)
International Journal of Online Marketing     Full-text available via subscription   (Followers: 5)
International Journal of Sport Communication     Hybrid Journal   (Followers: 6)
International Journal of Sports Marketing and Sponsorship     Hybrid Journal  
International Review of Communication and Marketing Mix : IROCAMM     Open Access   (Followers: 1)
International Review of Management and Marketing     Open Access   (Followers: 12)
Italian Journal of Marketing     Hybrid Journal  
Journal of Advertising Education     Hybrid Journal  
Journal of Brand Management     Hybrid Journal   (Followers: 12)
Journal of Brand Strategy     Full-text available via subscription   (Followers: 4)
Journal of Business Logistics     Hybrid Journal   (Followers: 8)
Journal of Business-to-Business Marketing     Hybrid Journal   (Followers: 13)
Journal of Contemporary Marketing Science     Hybrid Journal   (Followers: 1)
Journal of Credit Risk     Full-text available via subscription   (Followers: 1)
Journal of Cultural Marketing Strategy     Full-text available via subscription   (Followers: 1)
Journal of Destination Marketing & Management     Hybrid Journal  
Journal of Digital & Social Media Marketing     Full-text available via subscription   (Followers: 16)
Journal of Economics and Management Sciences     Open Access  
Journal of Education Advancement & Marketing     Full-text available via subscription   (Followers: 1)
Journal of Euromarketing     Hybrid Journal   (Followers: 3)
Journal of Fashion Marketing and Management     Hybrid Journal   (Followers: 9)
Journal of Global Fashion Marketing     Hybrid Journal   (Followers: 2)
Journal of Global Responsibility     Hybrid Journal   (Followers: 3)
Journal of Global Scholars of Marketing Science : Bridging Asia and the World     Hybrid Journal   (Followers: 1)
Journal of Historical Research in Marketing     Hybrid Journal   (Followers: 4)
Journal of Hospitality Marketing & Management     Hybrid Journal   (Followers: 8)
Journal of International Marketing Modeling     Open Access   (Followers: 1)
Journal of Islamic Marketing     Hybrid Journal   (Followers: 4)
Journal of Marketing Analytics     Hybrid Journal   (Followers: 5)
Journal of Marketing and Consumer Research     Open Access   (Followers: 6)
Journal of Marketing and HR     Open Access   (Followers: 2)
Journal of Marketing Behavior     Full-text available via subscription   (Followers: 9)
Journal of Marketing Channels     Hybrid Journal   (Followers: 5)
Journal of Marketing for Higher Education     Hybrid Journal   (Followers: 10)
Journal of Marketing Management     Hybrid Journal   (Followers: 21)
Journal of Medical Marketing     Hybrid Journal   (Followers: 12)
Journal of Personal Selling and Sales Management     Hybrid Journal   (Followers: 9)
Journal of Place Management and Development     Hybrid Journal   (Followers: 1)
Journal of Research in Interactive Marketing     Hybrid Journal   (Followers: 6)
Journal of Research in Marketing and Entrepreneurship     Hybrid Journal   (Followers: 10)
Journal of Revenue and Pricing Management     Hybrid Journal   (Followers: 4)
Journal of Social Marketing     Hybrid Journal   (Followers: 7)
Journal of the Association for Consumer Research     Full-text available via subscription   (Followers: 7)
Journal of Theoretical and Applied Electronic Commerce Research     Open Access  
Jurnal Ekonomi Manajemen     Open Access  
Jurnal Manajemen dan Pemasaran Jasa     Open Access  
Jurnal Manajemen Dayasaing     Open Access  
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management     Open Access  
Luxury : History, Culture, Consumption     Full-text available via subscription   (Followers: 2)
Luxury Research Journal     Hybrid Journal   (Followers: 2)
Management & Marketing     Open Access   (Followers: 2)
Management of Organizations: Systematic Research     Open Access  
Management Sciences. Nauki o Zarz?dzaniu     Open Access  
Marco : Márketing y Comunicación Política     Full-text available via subscription  
Marketing & Tourism Review     Open Access   (Followers: 1)
Marketing Education Review     Full-text available via subscription   (Followers: 6)
Marketing Theory     Hybrid Journal   (Followers: 15)
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan     Open Access  
Mercati & Competitività     Full-text available via subscription  
NIM Marketing Intelligence Review     Free   (Followers: 1)
Nonprofit Communications Report     Hybrid Journal   (Followers: 3)
Organicom     Open Access  
Pacific Rim Property Research Journal     Hybrid Journal  
Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias     Open Access  
Poliantea     Open Access  
Propel Journal of Applied Management     Open Access   (Followers: 3)
Public Opinion Quarterly     Hybrid Journal   (Followers: 22)
Public Relations Inquiry     Hybrid Journal   (Followers: 5)
Publicitas : Comunicación y Cultura     Open Access  
Questiones Publicitarias     Open Access  
Recherche et Applications en Marketing     Hybrid Journal   (Followers: 1)
Recherche et Applications en Marketing (English Edition)     Hybrid Journal   (Followers: 1)
Research in Electronic Commerce Frontiers     Open Access   (Followers: 1)
Research World     Hybrid Journal  
Review of Market Integration     Hybrid Journal   (Followers: 2)
Review of Marketing Research     Hybrid Journal   (Followers: 13)
Revista Eletrônica Academicus     Open Access  
Social Marketing Quarterly     Hybrid Journal   (Followers: 6)
South Asian Journal of Marketing     Open Access   (Followers: 1)
Spanish Journal of Marketing - ESIC     Open Access  
Studia Universitatis Babes-Bolyai Oeconomica     Open Access   (Followers: 2)
Universal Journal of Industrial and Business Management     Open Access  

           

Similar Journals
Journal Cover
International Journal of Customer Relationship Marketing and Management
Number of Followers: 11  
 
  Full-text available via subscription Subscription journal
ISSN (Print) 1947-9247 - ISSN (Online) 1947-9255
Published by IGI Global Homepage  [147 journals]
  • Patterns of Touch Screens Technology Use in Religious Tourism and
           Pilgrimage

    • Free pre-print version: Loading...

      Abstract: The purpose of this study is to examine the effective use of interactive touch-screen technology by pilgrims and the umrah performers, during the Hajj and Umrah rituals. The study relied on a media survey methodology. A questionnaire was used as a tool to collect data. A total of 400 pilgrims and Umrah performers participated in the study. The study drew from the uses and gratifications approach. Results indicated that the bulk of pilgrims and the umrah performers are active and heavy users on using the interactive touch screens technology. Moreover, the findings confirmed that there is a strong correlation between the intensity of usage of touch-screen technology by pilgrims as well as Umrah performers, and their demographic variables. More importantly, the findings revealed that touch screens’ usage increased the spread of awareness, guidance, and information among pilgrims and Umrah performers about the Hajj and Umrah rituals.
      Keywords: E-Business; Business & Management; Consumer Management
      Citation: International Journal of Customer Relationship Marketing and Management (IJCRMM), Volume: 13, Issue: 1 (2022) Pages: 0-0
      PubDate: 2022-01-01T05:00:00Z
      DOI: 10.4018/IJCRMM.300830
      Issue No: Vol. 13, No. 1 (2022)
       
  • Investigating CSR Practice And SERVQUAL Model For Customers’ Attitudinal
           And Behavioral Loyalty In Banking Context; A Sequential Mediation Model

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      Abstract: The quality of service delivery is considered one of the most important success indicators in the banking sector. Therefore, this research aims to investigate the impact of corporate social responsibility (CSR) on the SERVQUAL model in the retail banking sector, taking into account the serial mediation of customer satisfaction and affective commitment. A sample of 313 retail banking customers was employed for the final analysis. The authors validate a measurement model using structural equation modeling (SEM). The findings of this research suggest that corporate social responsibility (CSR) has a significant relationship with SERVQUAL dimensions. Furthermore, results showed potential effects of SERVQUAL dimensions on customer satisfaction and affective commitment. Consequently, corporate social responsibility (CSR) has a strong indirect association with attitudinal and behavioral loyalty. The theoretical contributions of these results for managerial practices are also discussed.
      Keywords: E-Business; Business & Management; Consumer Management
      Citation: International Journal of Customer Relationship Marketing and Management (IJCRMM), Volume: 13, Issue: 1 (2022) Pages: 0-0
      PubDate: 2022-01-01T05:00:00Z
      DOI: 10.4018/IJCRMM.300831
      Issue No: Vol. 13, No. 1 (2022)
       
  • An Examination of Customer Relationship Management and Business
           Sustainability in Small and Medium Enterprises

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      Abstract: The aim of this paper was to investigate the impact of customer relationship management (CRM) dimensions on business sustainability in small and medium enterprises (SMEs). A quantitative research approach was employed for data collection and fulfilling the objective of this study. In particular, the data was gathered through a survey instrument from 183 employees of SMEs in Saudi Arabia. The obtained responses were analyzed using the partial least square approach (PLS-SEM). The outcomes showed that customer orientation and CRM organization have significant positive effects on business sustainability. The results also verified that CRM technology and knowledge management play important roles in affecting business sustainability. These findings confirm the importance of customer relationship management and its dimensions in enabling firms to sustain their businesses and thrive in today’s changing business environment.
      Keywords: E-Business; Business & Management; Consumer Management
      Citation: International Journal of Customer Relationship Marketing and Management (IJCRMM), Volume: 13, Issue: 1 (2022) Pages: 0-0
      PubDate: 2022-01-01T05:00:00Z
      DOI: 10.4018/IJCRMM.300832
      Issue No: Vol. 13, No. 1 (2022)
       
  • How Perceived Risk and Suspicion Moderates the Relationship between
           Information Source, eWOM, and Purchasing Decision

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      Abstract: This research aimed to examine the customer behavior in online shopping by measuring product characteristics, information sources, perceived risk, electronic Word-of-Mouth, suspicion and purchase decision with the moderation effect. The research data were collected using convenience sampling method. Respondents of 312 customers who conducted shopping online have been analysed, and research hypotheses were assessed by employing partial linear square structural equation modelling (PLS-SEM) and Hierarchy regression analysis. The study found that there is a relationship among different variables and perceived risk and suspicion moderates the relationship between information sources, electronic word-of-mouth and purchase decision. Since the issues of online shopping were still subject to further validation, this study provided an important reference for marketer to develop marketing strategies as well as the theoretical base for further empirical validation.
      Keywords: E-Business; Business & Management; Consumer Management
      Citation: International Journal of Customer Relationship Marketing and Management (IJCRMM), Volume: 13, Issue: 1 (2022) Pages: 0-0
      PubDate: 2022-01-01T05:00:00Z
      DOI: 10.4018/IJCRMM.300833
      Issue No: Vol. 13, No. 1 (2022)
       
  • Determinants of Hotels’ Brand Image A Unified Model of
           Customer-Based Brand Equity

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      Abstract: This study aims to find out the factors affecting the Brand Image of Hotels applying a Unified Model of Customer-Based Brand Equity. Additionally, it tests the moderating effect of tourism management in the relationship between the determining factors and brand image of hotels. Responses were gathered from the customers of some selected Bangladeshi hotels in four and five-star category using a multi-stage sampling procedure. The Partial Least Square Structural Equation Modeling (PLS-SEM) was used to test the hypotheses of this study. Corporate social responsibility was found to be the most significant, followed by brand superiority, brand association, brand awareness and brand resonance. It was found that the relationship between brand superiority and brand image was moderated by tourism management; the relationship between brand resonance and brand image was also found to be moderated by tourism management. The findings of this study bear implications both in theoretical and practical aspects.
      Keywords: E-Business; Business & Management; Consumer Management
      Citation: International Journal of Customer Relationship Marketing and Management (IJCRMM), Volume: 13, Issue: 1 (2022) Pages: 0-0
      PubDate: 2022-01-01T05:00:00Z
      DOI: 10.4018/IJCRMM.300834
      Issue No: Vol. 13, No. 1 (2022)
       
  • Exploring the determinants of mobile banking adoption in the context of
           Saudi Arabia.

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      Abstract: Rapid advances in mobile technologies and innovations have made mobile banking progressively significant in mobile business and monetary administrations. Our study used TAM and perceived risk as a theoretical base to develop a conceptual model that can explain the main factors affecting users intentions to adopt mobile banking in Saudi Arabia context. SEM/AMOS techniques were used to analyse the data collected from mobile banking users. the results indicated that perceived relative advantages, perceived ease of use, perceived compatibility have a significant positive effect on attitude towards mobile banking adoption, while perceived risk has a negative effect on intention to adopt. Furthermore, attitude has a significant influence on intentions to adopt mobile banking. The study offers meaningful implications to theory and practice.
      Keywords: E-Business; Business & Management; Consumer Management
      Citation: International Journal of Customer Relationship Marketing and Management (IJCRMM), Volume: 13, Issue: 1 (2022) Pages: 0-0
      PubDate: 2022-01-01T05:00:00Z
      DOI: 10.4018/IJCRMM.2022010109
      Issue No: Vol. 13, No. 1 (2022)
       
  • Mobile Application for Tourism

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      Abstract: The current study developed a proposed mobile app for tourism companies in Egypt and tested its usability. A survey from a group of 53 respondents was conducted based on the mobile app features which were developed by tourists. The proposed mobile app was then tested by using usability measurement framework which was used to test the usability of the app interface and to ensure that this app meets user requirements. Three main usability metrics were employed in this study; effectiveness, efficiency and satisfaction. This study contributes to the current Mobile tourism and Mobile apps literature and offers useful information for ministry of tourism, software companies, mobile application developers and, of course, mobile device users in addition to entrepreneurs, policy makers, practitioners, researchers and educators through providing a clearer view and deep understanding for the issues related to the adoption of tourism-related new mobile phone application in Egypt.
      Keywords: E-Business; Business & Management; Consumer Management
      Citation: International Journal of Customer Relationship Marketing and Management (IJCRMM), Volume: 13, Issue: 1 (2022) Pages: 0-0
      PubDate: 2022-01-01T05:00:00Z
      DOI: 10.4018/IJCRMM.290415
      Issue No: Vol. 13, No. 1 (2022)
       
  • The Rising Veto Power of the Checkbook

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      Authors: Eldegwy; Ahmed, Elsharnouby, Tamer H., Kortam, Wael
      Pages: 1 - 22
      Abstract: This study drew on different streams in the literature to theorize a power shift in favor of parents in the post Covid-19 era. We investigated the impact of parents’ campus site visits on university enrollment decisions by empirically testing a model that draws on concepts from service marketing and sociology and links university enrollment to parents’ evaluative and intentional constructs. Data were obtained from 339 parents of final-year high school students immediately after their campus site visits and analyzed using structural equation modelling. The results indicate that antecedents of parent university satisfaction include human encounters, university reputation, and physical setting. Satisfaction was found to drive intention to advocate to children and brand preference. These two outcomes affected enrollment. The results offer important theoretical contributions to the field of higher education marketing and present managerial implications for university administrators in their quest to augment student recruitment processes.
      Keywords: E-Business; Business & Management; Consumer Management
      Citation: International Journal of Customer Relationship Marketing and Management (IJCRMM), Volume: 13, Issue: 1 (2022) Pages: 1-22
      PubDate: 2022-01-01T05:00:00Z
      DOI: 10.4018/IJCRMM.302913
      Issue No: Vol. 13, No. 1 (2022)
       
  • Studying the Drivers of Consumer Behavioural Engagement With Social Media
           Brand-Related Content

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      Authors: Ebrahim; Reham Shawky
      Pages: 1 - 24
      Abstract: The actual behavioural engagement of consumers with social media brand-related content is measured by three activities; consumption, contribution and creation. This type of engagement is considered the true practical indicator of the success of brand presence on social media. The study aims to uncover the drivers of consumer behavioural engagement identified by the key characteristics of social media context. Accordingly, quality dimensions and perceived usefulness of the brand hosting media channel are adopted from the IT use and acceptance models. Data is collected using self-administrated questionnaire from a sample of 366 respondents in the UK. Structural Equation Modeling-V.26 was used to analyse the data. The results support the significant role of cognitive absorption in explaining how perceptions of social media quality dimensions are shaped to motivate consumer engagement behaviour. The findings enrich the extant literature of consumer engagement; additionally, several practical insights can be drawn related to the design of social media marketing strategy.
      Keywords: E-Business; Business & Management; Consumer Management
      Citation: International Journal of Customer Relationship Marketing and Management (IJCRMM), Volume: 13, Issue: 1 (2022) Pages: 1-24
      PubDate: 2022-01-01T05:00:00Z
      DOI: 10.4018/IJCRMM.2022010106
      Issue No: Vol. 13, No. 1 (2022)
       
  • An Exploration of the Effect of Customer Relationship Management on
           Organizational Performance in the Banking Sector

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      Authors: Hanaysha; Jalal Rajeh, Mehmood, Khawaja Khalid
      Pages: 1 - 16
      Abstract: The main objective of this paper is to test the linkages among customer relationship management (CRM) practices and organizational performance in Palestinian banking sector. This research relies on an online survey which was designed for gathering the data from several employees who serve in banking sector. A total of 223 responses were considered valid for data analysis using SPSS and partial least square approach (PLS-SEM). Overall, the findings verified that customer orientation and CRM organization have significant positive effects on organizational performance. The outcomes also confirmed that CRM technology and knowledge management play important roles in affecting organizational performance. These findings reveal that the current business environment requires organizations to continuously monitor and manage customer relationships effectively for achieving their long range objectives and responding to emerging challenges.
      Keywords: E-Business; Business & Management; Consumer Management
      Citation: International Journal of Customer Relationship Marketing and Management (IJCRMM), Volume: 13, Issue: 1 (2022) Pages: 1-16
      PubDate: 2022-01-01T05:00:00Z
      DOI: 10.4018/IJCRMM.2022010101
      Issue No: Vol. 13, No. 1 (2022)
       
  • A Moderation and Mediation Model of Social Media Marketing and Brand
           Loyalty Among Smartphone Users in Egypt

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      Authors: Hilal; Omnia A.
      Pages: 1 - 21
      Abstract: Social media are being extensively used as a platform to conduct marketing and advertising activities (Shwetha et al., 2020). However, there is always a challenge in how organizations can figure out the results of social media marketing (Costa et al., 2018). Therefore, this study aimed to study the effect of social media marketing on brand loyalty among smartphone users in Egypt, moreover, to identify the effect of some demographics and psychographics on this relationship. A cluster sample consisting of 502 smartphone users have been surveyed using a questionnaire that has been designed and validated. Ex-Post Facto design was employed to achieve the research objectives. Multi group analysis and path analysis were employed to test research hypotheses. Results showed that social media marketing significantly affects brand loyalty, moreover, smartphone users’ age and education significantly affect this relationship. Finally, smartphone users’ psychographics significantly affected this relationship.
      Keywords: E-Business; Business & Management; Consumer Management
      Citation: International Journal of Customer Relationship Marketing and Management (IJCRMM), Volume: 13, Issue: 1 (2022) Pages: 1-21
      PubDate: 2022-01-01T05:00:00Z
      DOI: 10.4018/IJCRMM.2022010102
      Issue No: Vol. 13, No. 1 (2022)
       
  • Antecedents and Consequences of Job Embeddedness in the Egyptian
           Hospitality Context

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      Authors: Aboul-Dahab; Sameh Abd-elMaksoud
      Pages: 1 - 15
      Abstract: Although there are a growing body of studies on the influence of job embeddedness on turnover intention, few researches have been conducted on the drivers and outcomes of job embeddedness. Thus, this paper seeks to examine the drivers and outcomes of job embeddedness in the Egyptian hotels context. Data were collected from employees in the Egyptian hotels. Structural equation modelling was used to analyse the data. The results indicated that organisational support, employee advocacy, organisational rewards, and procedural justice are key drivers of job embeddedness. Furthermore, job embeddedness is related to organisational commitment and turnover intention. This study provides implications for the hospitality industry.
      Keywords: E-Business; Business & Management; Consumer Management
      Citation: International Journal of Customer Relationship Marketing and Management (IJCRMM), Volume: 13, Issue: 1 (2022) Pages: 1-15
      PubDate: 2022-01-01T05:00:00Z
      DOI: 10.4018/IJCRMM.2022010103
      Issue No: Vol. 13, No. 1 (2022)
       
  • Entrepreneurial Leadership and Creativity in Projects

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      Authors: Sayyam; Alam, Shah, Syed Mohsin Ali, Adil, Muhammad, Rashid, Muhammad Haroon Ur
      Pages: 1 - 14
      Abstract: This paper aims to investigate the relationship between entrepreneurial leadership (EL) and creativity in projects. Additionally, the study also examine the mediating effect of innovative work behavior (IWB) and the moderating role of entrepreneurial self-efficacy (ESE). Employing a questionnaire survey, the researcher collected 210 responses. Multiple regression were used to analyze the data. the results of the study demonstrates a positive relationship between EL and creativity in projects. Furthermore, IWB partially mediate the relationship between EL and creativity in projects. the results also suggest that ESE moderates the relationship between EL and IWB. Theoretical and practical implications of the current study were highlighted at the end of the paper.
      Keywords: E-Business; Business & Management; Consumer Management
      Citation: International Journal of Customer Relationship Marketing and Management (IJCRMM), Volume: 13, Issue: 1 (2022) Pages: 1-14
      PubDate: 2022-01-01T05:00:00Z
      DOI: 10.4018/IJCRMM.2022010104
      Issue No: Vol. 13, No. 1 (2022)
       
  • Understanding Factors Affecting Smart Classroom Adoption

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      Authors: Alzaidi; Maram Saeed
      Pages: 1 - 13
      Abstract: This study sheds light on the role of technological factors (i.e., perceived usefulness, perceived enjoyment, and compatibility), and knowledge sharing between teachers and students in predicting smart classroom adoption in the context of higher education in Saudi Arabia. We selected a sample of 285 instructors from 6 universities in Saudi Arabia. Structural equation modelling was utilised to analyse the data and test the suggested hypotheses. The results indicated that technological factors (i.e., perceived usefulness, perceived enjoyment, and compatibility) have a significant influence on intention to adopt smart classroom. Furthermore, knowledge sharing plays a significant role in predicting smart classroom adoption. The results offer meaningful implications for practice and theory.
      Keywords: E-Business; Business & Management; Consumer Management
      Citation: International Journal of Customer Relationship Marketing and Management (IJCRMM), Volume: 13, Issue: 1 (2022) Pages: 1-13
      PubDate: 2022-01-01T05:00:00Z
      DOI: 10.4018/IJCRMM.2022010105
      Issue No: Vol. 13, No. 1 (2022)
       
  • How CSR Activities Affect Student Attitudinal and Behavioral Loyalty in
           the Lebanese Educational Sector'

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      Authors: Mostafa; Rania B., Hamieh, Leila
      Pages: 1 - 17
      Abstract: The success of any organization is settled on its ability of initiating, sustaining, and retaining a good customer relationship based on loyalty. Corporate Social Responsibility (CSR) turned out to be considered as an efficient marketing tool. However, the impact of CSR on loyalty is still uncultivated. The present paper investigates the influence of CSR activities on both loyalty constructs: attitudinal loyalty as well as behavioral loyalty. Based on a sample of 203 Lebanese students, results revealed a considerable effect of ethical, legal and philanthropy social responsibility on both attitudinal and behavioral loyalty. Conversely, the effect of economic responsibility on attitudinal and behavioral loyalty was insignificant.
      Keywords: E-Business; Business & Management; Consumer Management
      Citation: International Journal of Customer Relationship Marketing and Management (IJCRMM), Volume: 13, Issue: 1 (2022) Pages: 1-17
      PubDate: 2022-01-01T05:00:00Z
      DOI: 10.4018/IJCRMM.290416
      Issue No: Vol. 13, No. 1 (2022)
       
  • Search and Compare Drives Satisfaction

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      Authors: Verma; Pranay
      Pages: 1 - 20
      Abstract: Ability to easily search and then compare items is an advantage that online platforms have over bricks and mortar formats. In such an intensely competitive airline market, this paper investigates if this exploration experience satisfies the traveler during air ticket booking, by applying the stimulus organism response model. An empirical study is used to test the proposed model by applying the structural equation modeling and interaction effects. The model describes the extent by which traveler’s repurchase intention is influenced by four important factors – search and compare assortment satisfaction, social influence and overall satisfaction. The paper extends the satisfaction to online repatronage intention and customer loyalty. This empirical study also establishes that the relationships are moderated due to civil status and ticketing number of platforms used by the customers.
      Keywords: E-Business; Business & Management; Consumer Management
      Citation: International Journal of Customer Relationship Marketing and Management (IJCRMM), Volume: 13, Issue: 1 (2022) Pages: 1-20
      PubDate: 2022-01-01T05:00:00Z
      DOI: 10.4018/IJCRMM.290417
      Issue No: Vol. 13, No. 1 (2022)
       
  • Do Materialistic Consumers Buy More During the COVID-19 Pandemic'

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      Authors: Toh; Seong-Yuen, Yuan, Siew-Wai, Kaur, Ranita
      Pages: 1 - 18
      Abstract: This study investigates the mediated moderating relationship of self-concept clarity, materialism, and social consumption motivation in the context of Covid-19 pandemic based on the terror management theory. The findings suggest that Malaysian consumers have high self-concept clarity about their materialistic orientation. This materialistic orientation may be of hedonistic-utilitarian nature that is internally directed for self-satisfaction and not exclusively directed externally in material consumption to portray an image to others. Furthermore, this study posits that cultural factors like collectivism and uncertainty avoidance delimits the applicability of terror management theory in Malaysia, suggesting that the development of the theory draw heavily from Western ideology of individualism not directly relevant in the Asian context. Finally, this study offers an understanding of the self-concept clarity from the Asian context, addressing the the appeal by Dunlop (2017) to investigate the construct of self-concept clarity particularly in non-Western context.
      Keywords: E-Business; Business & Management; Consumer Management
      Citation: International Journal of Customer Relationship Marketing and Management (IJCRMM), Volume: 13, Issue: 1 (2022) Pages: 1-18
      PubDate: 2022-01-01T05:00:00Z
      DOI: 10.4018/IJCRMM.289203
      Issue No: Vol. 13, No. 1 (2022)
       
  • Customer Satisfaction and Loyalty for Online Food Service Providers in
           Jharkhand State

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      Authors: Sinha; Anand Prasad, Srivastava, Praveen, Asthana, Ashok Kumar, Srivastava, Sanjiv Kumar, Nag, Aditi K.
      Pages: 1 - 23
      Abstract: In the food sector, customer have been voting by their feet since ages. However, due to the technological changes clubbed with present COVID-19 pandemic, the trend has changed rapidly. Customers are confined to their home and technology has emerged as the only saviour. Increase in the number of downloads of food ordering app is an indication of both popularity of this app and helplessness of the present age customer. With restricted movement, they have these apps to either get the food delivered at their doorstep or take away with pre-orders. Hence, it becomes imperative for the app designer and food service provider to brainstorm and develop an app which can focus on the customer ease rather than forcing their design and interface to the customer. In this backdrop, the present study is a novel attempt which primarily focuses on the relationship between app quality and customer satisfaction.
      Keywords: E-Business; Business & Management; Consumer Management
      Citation: International Journal of Customer Relationship Marketing and Management (IJCRMM), Volume: 13, Issue: 1 (2022) Pages: 1-23
      PubDate: 2022-01-01T05:00:00Z
      DOI: 10.4018/IJCRMM.289204
      Issue No: Vol. 13, No. 1 (2022)
       
  • Exploring the Determinants of Mobile Banking Adoption in the Context of
           Saudi Arabia

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      Authors: Alzaidi; Maram Saeed
      Pages: 1 - 16
      Abstract: Rapid advances in mobile technologies and innovations have made mobile banking progressively significant in mobile business and monetary administrations. Our study used TAM and perceived risk as a theoretical base to develop a conceptual model that can explain the main factors affecting users intentions to adopt mobile banking in Saudi Arabia context. SEM/AMOS techniques were used to analyse the data collected from mobile banking users. the results indicated that perceived relative advantages, perceived ease of use, perceived compatibility have a significant positive effect on attitude towards mobile banking adoption, while perceived risk has a negative effect on intention to adopt. Furthermore, attitude has a significant influence on intentions to adopt mobile banking. The study offers meaningful implications to theory and practice.
      Keywords: E-Business; Business & Management; Consumer Management
      Citation: International Journal of Customer Relationship Marketing and Management (IJCRMM), Volume: 13, Issue: 1 (2022) Pages: 1-16
      PubDate: 2022-01-01T05:00:00Z
      DOI: 10.4018/IJCRMM.289206
      Issue No: Vol. 13, No. 1 (2022)
       
  • The Role of Responsive Leadership in Meeting Customer Needs During Crises

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      Authors: Abdelaziz; Hamdy Ahmed, Elsheikh, Mohammed Abdelraouf
      Pages: 1 - 18
      Abstract: This case study conducted to investigate the impact of a responsive leadership approach in meeting customers' needs in a higher education institution in the UAE during the COVID-19 pandemic. For this purpose, a mixed-method model has been used. The data has been collected from a convenient sample working and studying at Al Qasimia University Language Center, in fall 2020. This result indicates that the provided responsive leadership support during COVID-19 was effective and helped in motivating learners and customers to keep learning and making progress greater than what was shown before COVID-19, during the face-to-face teaching and physical assessment. Although the qualitative and quantitative results in this case study revealed a significant impact of responsive leadership approach on customers’ progress, there is still a need to conduct other researches to develop and validate a responsive leadership inventory to facilitate measuring of responsive leadership attributes in a large scale sample and/or population.
      Keywords: E-Business; Business & Management; Consumer Management
      Citation: International Journal of Customer Relationship Marketing and Management (IJCRMM), Volume: 13, Issue: 1 (2022) Pages: 1-18
      PubDate: 2022-01-01T05:00:00Z
      DOI: 10.4018/IJCRMM.289207
      Issue No: Vol. 13, No. 1 (2022)
       
  • User Antecedents, CRM Implementation, and Impact on Customer Outcomes in
           the Jordanian Service Industry

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      Authors: Abbad; Muneer M., Magboul, Ibrahim Hussien Musa, Jaber, Faten, Alrawabdeh, Wasfi
      Pages: 1 - 24
      Abstract: The implementation of Customer Relationship Management (CRM) has become increasingly important to scholars and practitioners over the last two decades. This study examined the relationships between user antecedents, CRM implementation, and customer outcomes. Its aims were to identify CRM user antecedents, explore the impact of these antecedents on CRM implementation, and examine the connection between CRM implementation and customer outcomes: loyalty, retention, and satisfaction. A quantitative method was employed consisting of a structured questionnaire. A total of 290 completed questionnaires were returned and analyzed with structural equation modelling techniques. The results indicated there were significant positive relationships between four out of five antecedents and CRM implementation; however, an impact of user involvement was not supported by the data. CRM implementation was also found to positively affect all three customer’s outcomes: loyalty, retention, and satisfaction. These findings are of practical and theoretical value to practitioners, customers, and policy makers
      Keywords: E-Business; Business & Management; Consumer Management
      Citation: International Journal of Customer Relationship Marketing and Management (IJCRMM), Volume: 13, Issue: 1 (2022) Pages: 1-24
      PubDate: 2022-01-01T05:00:00Z
      DOI: 10.4018/IJCRMM.289208
      Issue No: Vol. 13, No. 1 (2022)
       
  • Understanding Factors Affecting E-Government Adoption in Saudi Arabia

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      Authors: Almamy; Ahmed Saiedalameen M.
      Pages: 1 - 15
      Abstract: This study developed an integrated model to examine the main factors affecting e-government services adoption in Saudi Arabia context. We extended the UTAUT model to explore factors affecting Saudi Arabia citizens to use e-government services. Data were collected from 1290 citizen and analysed using AMOS. The results indicated that all the variables of UTAUT model have a significant effect on intentions to use e-government services. The results also indicated that perceived awareness and self-efficacy have a significant effect on behavioural intentions. Moreover, religiosity moderates the link between perceived awareness, attitudes, self-efficacy, and behavioural intentions. Our study demonstrated the implications and future research directions.
      Keywords: E-Business; Business & Management; Consumer Management
      Citation: International Journal of Customer Relationship Marketing and Management (IJCRMM), Volume: 13, Issue: 1 (2022) Pages: 1-15
      PubDate: 2022-01-01T05:00:00Z
      DOI: 10.4018/IJCRMM.289209
      Issue No: Vol. 13, No. 1 (2022)
       
  • Examining Retailing Sustainability in the QR Code-Enabled Mobile Payments
           Context During the COVID-19 Pandemic

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      Authors: Alamoudi; Hawazen
      Pages: 1 - 22
      Abstract: The COVID-19 has influenced customers' purchasing behavior, especially the acceptability of mobile payments based on quick response (QR) codes. Sustainability is key for retail to thrive. In this context, customer acceptance of QR code–enabled m-payments needs further improvement. This study examines the critical antecedents affecting QR code–enabled m-payments acceptance intention, with the aim of determining why customers must accept QR codes. The Mobile Technology Acceptance Model was modified, as we examined ease of use, usefulness, transaction convenience, transaction speed, attitudes, optimism, and personal innovativeness to investigate customers’ adoption of mobile shopping in grocery stores using questionnaire survey data of 351 respondents. Most constructs in the model influence shoppers’ intentions for accepting QR code–enabled m-payments. Consumers are more likely to use mobile shopping channels if the system is simple and easy to use. A validated model would be an invaluable guide for researchers during the creation and improvement of QR code–enabled m-payments studies.
      Keywords: E-Business; Business & Management; Consumer Management
      Citation: International Journal of Customer Relationship Marketing and Management (IJCRMM), Volume: 13, Issue: 1 (2022) Pages: 1-22
      PubDate: 2022-01-01T05:00:00Z
      DOI: 10.4018/IJCRMM.289210
      Issue No: Vol. 13, No. 1 (2022)
       
  • A Mixed-Method Approach to Examining the Drivers and Outcomes of Citizen
           Trust Towards E-Government

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      Authors: Almamy; Ahmed Saiedalameen M., Mishra, Atul, Chowdhury, Dababrata
      Pages: 1 - 27
      Abstract: This study investigates the antecedents and consequences of trust in e-government websites in Saudi Arabia. FSQCA and Structural equation modelling were used to analyse data collected from 504 participants. The findings indicate that our unified framework possesses some predictive ability regarding citizens' intentions to use e-government services, which was superior to existing theories. The findings indicate that (1) there is no sole factor that sufficiently motivates citizens to use e-government services; (2) three distinct settings of citizens' intention drivers are probable to lead in a significant level of citizens intending to use e-government services; and (3) Uncertainty avoidance has a moderating effect on citizens’, intention to use e-government services. The theoretical and practical implications were demonstrated.
      Keywords: E-Business; Business & Management; Consumer Management
      Citation: International Journal of Customer Relationship Marketing and Management (IJCRMM), Volume: 13, Issue: 1 (2022) Pages: 1-27
      PubDate: 2022-01-01T05:00:00Z
      DOI: 10.4018/IJCRMM.289211
      Issue No: Vol. 13, No. 1 (2022)
       
  • The Role of Brand and Fan Personalities in Building Fan-Brand
           Relationships

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      Authors: Mosaad; Mohamed, AbouAish, Ehab, Elsharnouby, Mohamed H.
      Pages: 1 - 21
      Abstract: Football fans are consumers with special relationship with their favourite teams. Consumer-brand relationship is unique and ultimate in football context. However, the absence of these relationships is mainly due to a lack of communication and interaction. This research aims to investigate the impact of brand personality and fan personality on fan- brand relationships. Mixed methods were conducted that employed in-depth personal interviews with football professionals and fans to gain better insights regarding consumer-brand relationships and to develop a conceptual framework and research hypotheses. Then, a quantitative phase has been followed to test these hypotheses. 471 valid questionnaires were collected through a non-probability convenience sampling technique from Egyptian football fans. The findings have shown that brand personality and fan personality have a positive impact on each of interdependence, commitment, partner quality, self-connection, nostalgic attachment, intimacy as consumer-brand relationship dimensions in the football context.
      Keywords: E-Business; Business & Management; Consumer Management
      Citation: International Journal of Customer Relationship Marketing and Management (IJCRMM), Volume: 13, Issue: 1 (2022) Pages: 1-21
      PubDate: 2022-01-01T05:00:00Z
      DOI: 10.4018/IJCRMM.289212
      Issue No: Vol. 13, No. 1 (2022)
       
  • Social Media User-Influencer Congruity

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      Authors: Tafheem; Nida, El-Gohary, Hatem, Sobh, Rana
      Pages: 1 - 26
      Abstract: This paper explores and inspects the effect of user-influencer congruence on social media platforms para-social relationships and consumer brand engagement (COBRA). In addition, the paper inspects the influence of para-social relationships on consumers brand in addition to the influence of social media platform type in moderating the effect of personality on para-social relationships and COBRA. A conceptual framework is developed to demonstrate the proposed relationships. Data was collected using online questionnaires, with 180 valid responses. The results suggest that user-influencer personality congruence is a salient predictor of para-social relationships and COBRA and that para-social relationship(s) have a substantial impact on customer brand engagement. Nevertheless, the results also indicated that social media platform type do not influence the relationship between congruity and para-social relationships or COBRA.
      Keywords: E-Business; Business & Management; Consumer Management
      Citation: International Journal of Customer Relationship Marketing and Management (IJCRMM), Volume: 13, Issue: 1 (2022) Pages: 1-26
      PubDate: 2022-01-01T05:00:00Z
      DOI: 10.4018/IJCRMM.289213
      Issue No: Vol. 13, No. 1 (2022)
       
 
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