Subjects -> BUSINESS AND ECONOMICS (Total: 3570 journals)
    - ACCOUNTING (132 journals)
    - BANKING AND FINANCE (306 journals)
    - BUSINESS AND ECONOMICS (1248 journals)
    - CONSUMER EDUCATION AND PROTECTION (20 journals)
    - COOPERATIVES (4 journals)
    - ECONOMIC SCIENCES: GENERAL (212 journals)
    - ECONOMIC SYSTEMS, THEORIES AND HISTORY (235 journals)
    - FASHION AND CONSUMER TRENDS (20 journals)
    - HUMAN RESOURCES (103 journals)
    - INSURANCE (26 journals)
    - INTERNATIONAL COMMERCE (145 journals)
    - INTERNATIONAL DEVELOPMENT AND AID (103 journals)
    - INVESTMENTS (22 journals)
    - LABOR AND INDUSTRIAL RELATIONS (61 journals)
    - MACROECONOMICS (17 journals)
    - MANAGEMENT (595 journals)
    - MARKETING AND PURCHASING (116 journals)
    - MICROECONOMICS (23 journals)
    - PRODUCTION OF GOODS AND SERVICES (143 journals)
    - PUBLIC FINANCE, TAXATION (37 journals)
    - TRADE AND INDUSTRIAL DIRECTORIES (2 journals)

MARKETING AND PURCHASING (116 journals)                     

Showing 1 - 105 of 105 Journals sorted alphabetically
Advances in International Marketing     Full-text available via subscription   (Followers: 6)
AMS Review     Partially Free   (Followers: 3)
Applied Marketing Analytics     Full-text available via subscription   (Followers: 4)
Arts and the Market     Hybrid Journal   (Followers: 5)
Asia Pacific Public Relations Journal     Open Access   (Followers: 1)
Atlantic Marketing Journal     Open Access   (Followers: 3)
Australasian Marketing Journal (AMJ)     Hybrid Journal   (Followers: 4)
CBR - Consumer Behavior Review     Open Access  
Cogent Business & Management     Open Access   (Followers: 2)
Consumer Psychology Review     Hybrid Journal   (Followers: 3)
Customer Needs and Solutions     Hybrid Journal   (Followers: 4)
European Journal of Management Issues     Open Access   (Followers: 1)
Expert Journal of Marketing     Open Access   (Followers: 4)
IMP Journal     Hybrid Journal  
Innovative Marketing     Open Access   (Followers: 4)
International Journal of Applied Behavioral Economics     Full-text available via subscription   (Followers: 18)
International Journal of Customer Relationship Marketing and Management     Full-text available via subscription   (Followers: 11)
International Journal of Event and Festival Management     Hybrid Journal   (Followers: 6)
International Journal of Export Marketing     Hybrid Journal   (Followers: 1)
International Journal of Industrial Marketing     Open Access   (Followers: 7)
International Journal of Internet Marketing and Advertising     Hybrid Journal   (Followers: 20)
International Journal of Islamic Marketing and Branding     Hybrid Journal   (Followers: 5)
International Journal of Leisure and Tourism Marketing     Hybrid Journal   (Followers: 15)
International Journal of Marketing Studies     Open Access   (Followers: 12)
International Journal of Online Marketing     Full-text available via subscription   (Followers: 5)
International Journal of Sport Communication     Hybrid Journal   (Followers: 6)
International Journal of Sports Marketing and Sponsorship     Hybrid Journal  
International Review of Communication and Marketing Mix : IROCAMM     Open Access   (Followers: 1)
International Review of Management and Marketing     Open Access   (Followers: 12)
Italian Journal of Marketing     Hybrid Journal  
Journal of Advertising Education     Hybrid Journal  
Journal of Brand Management     Hybrid Journal   (Followers: 12)
Journal of Brand Strategy     Full-text available via subscription   (Followers: 4)
Journal of Business Logistics     Hybrid Journal   (Followers: 8)
Journal of Business-to-Business Marketing     Hybrid Journal   (Followers: 13)
Journal of Contemporary Marketing Science     Hybrid Journal   (Followers: 1)
Journal of Credit Risk     Full-text available via subscription   (Followers: 1)
Journal of Cultural Marketing Strategy     Full-text available via subscription   (Followers: 1)
Journal of Destination Marketing & Management     Hybrid Journal  
Journal of Digital & Social Media Marketing     Full-text available via subscription   (Followers: 16)
Journal of Economics and Management Sciences     Open Access  
Journal of Education Advancement & Marketing     Full-text available via subscription   (Followers: 1)
Journal of Euromarketing     Hybrid Journal   (Followers: 3)
Journal of Fashion Marketing and Management     Hybrid Journal   (Followers: 9)
Journal of Global Fashion Marketing     Hybrid Journal   (Followers: 2)
Journal of Global Responsibility     Hybrid Journal   (Followers: 3)
Journal of Global Scholars of Marketing Science : Bridging Asia and the World     Hybrid Journal   (Followers: 1)
Journal of Historical Research in Marketing     Hybrid Journal   (Followers: 4)
Journal of Hospitality Marketing & Management     Hybrid Journal   (Followers: 8)
Journal of International Marketing Modeling     Open Access   (Followers: 1)
Journal of Islamic Marketing     Hybrid Journal   (Followers: 4)
Journal of Marketing Analytics     Hybrid Journal   (Followers: 5)
Journal of Marketing and Consumer Research     Open Access   (Followers: 6)
Journal of Marketing and HR     Open Access   (Followers: 2)
Journal of Marketing Behavior     Full-text available via subscription   (Followers: 9)
Journal of Marketing Channels     Hybrid Journal   (Followers: 5)
Journal of Marketing for Higher Education     Hybrid Journal   (Followers: 10)
Journal of Marketing Management     Hybrid Journal   (Followers: 21)
Journal of Medical Marketing     Hybrid Journal   (Followers: 12)
Journal of Personal Selling and Sales Management     Hybrid Journal   (Followers: 9)
Journal of Place Management and Development     Hybrid Journal   (Followers: 1)
Journal of Research in Interactive Marketing     Hybrid Journal   (Followers: 6)
Journal of Research in Marketing and Entrepreneurship     Hybrid Journal   (Followers: 10)
Journal of Revenue and Pricing Management     Hybrid Journal   (Followers: 4)
Journal of Social Marketing     Hybrid Journal   (Followers: 7)
Journal of the Association for Consumer Research     Full-text available via subscription   (Followers: 7)
Journal of Theoretical and Applied Electronic Commerce Research     Open Access  
Jurnal Ekonomi Manajemen     Open Access  
Jurnal Manajemen dan Pemasaran Jasa     Open Access  
Jurnal Manajemen Dayasaing     Open Access  
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management     Open Access  
Luxury : History, Culture, Consumption     Full-text available via subscription   (Followers: 2)
Luxury Research Journal     Hybrid Journal   (Followers: 2)
Management & Marketing     Open Access   (Followers: 2)
Management of Organizations: Systematic Research     Open Access  
Management Sciences. Nauki o Zarz?dzaniu     Open Access  
Marco : Márketing y Comunicación Política     Full-text available via subscription  
Marketing & Tourism Review     Open Access   (Followers: 1)
Marketing Education Review     Full-text available via subscription   (Followers: 6)
Marketing Theory     Hybrid Journal   (Followers: 15)
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan     Open Access  
Mercati & Competitività     Full-text available via subscription  
NIM Marketing Intelligence Review     Free   (Followers: 1)
Nonprofit Communications Report     Hybrid Journal   (Followers: 3)
Organicom     Open Access  
Pacific Rim Property Research Journal     Hybrid Journal  
Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias     Open Access  
Poliantea     Open Access  
Propel Journal of Applied Management     Open Access   (Followers: 3)
Public Opinion Quarterly     Hybrid Journal   (Followers: 22)
Public Relations Inquiry     Hybrid Journal   (Followers: 5)
Publicitas : Comunicación y Cultura     Open Access  
Questiones Publicitarias     Open Access  
Recherche et Applications en Marketing     Hybrid Journal   (Followers: 1)
Recherche et Applications en Marketing (English Edition)     Hybrid Journal   (Followers: 1)
Research in Electronic Commerce Frontiers     Open Access   (Followers: 1)
Research World     Hybrid Journal  
Review of Market Integration     Hybrid Journal   (Followers: 2)
Review of Marketing Research     Hybrid Journal   (Followers: 13)
Revista Eletrônica Academicus     Open Access  
Social Marketing Quarterly     Hybrid Journal   (Followers: 6)
South Asian Journal of Marketing     Open Access   (Followers: 2)
Spanish Journal of Marketing - ESIC     Open Access  
Studia Universitatis Babes-Bolyai Oeconomica     Open Access   (Followers: 2)
Universal Journal of Industrial and Business Management     Open Access  

           

Similar Journals
Journal Cover
Journal of Social Marketing
Journal Prestige (SJR): 0.529
Citation Impact (citeScore): 2
Number of Followers: 7  
 
Hybrid Journal Hybrid journal   * Containing 2 Open Access Open Access article(s) in this issue *
ISSN (Print) 2042-6763 - ISSN (Online) 2042-6771
Published by Emerald Homepage  [360 journals]
  • Solar rooftop adoption among Indian households: a structural equation
           modeling analysis

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      Authors: Vikas Kumar , Arun Kumar Kaushik
      Abstract: This study aims to examine factors influencing purchase intentions of households toward solar rooftops, using diffusion of innovation theory. Six dimensions from the diffusion of innovation theory have been contemplated to assess households’ purchase intentions toward solar rooftops. Primary data was collected from 863 respondents by using a purposive sampling technique from different parts of India. The study used structural equation modeling analysis to examine the data. Results confirmed that the dimensions, namely, relative advantage, compatibility, complexity, innovations and observability, positively influence households’ purchase intentions of solar rooftops, except for the trialability dimension. Data for the study is based on a purposive sampling technique that restricts the representation of the whole population. There may be variance in public perception from place to place due to demographic and psychographic differences. The present study would facilitate devising a roadmap to improve the quality of the environment. Policy planners, researchers and professionals would find the implications of this study helpful in developing critical strategies. The research practically explores households’ intention to purchase solar rooftops by filling the gap in previous literature. Findings of the study can equip firms with several advantages. Through the present study, one gets to know that developed and developing economies have similar energy usage issues. Further, it empirically examines the applicability of diffusion of innovation theory in the solar rooftops context.
      Citation: Journal of Social Marketing
      PubDate: 2022-05-10
      DOI: 10.1108/JSOCM-07-2021-0170
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • BUILD: a five-step process to develop theory-driven social marketing
           interventions

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      Authors: Yannick Van Hierden , Timo Dietrich , Sharyn Rundle-Thiele
      Abstract: In social marketing practice, there is no all-encompassing approach that guides researchers and practitioners to build theory-driven social marketing interventions. While the Co-create–Build–Engage (CBE) process offers a roadmap for marketing application, including outlining when and where social marketing’s eight benchmark principles have been applied, limited practical guidance on how and when theory should be applied is offered. This paper reports one case study demonstrating how theory was applied to deliver a theory-informed well-being behavior change intervention. This paper proposes and applies a new five-step theory-driven social marketing intervention build process (BUILD) drawn from an extensive base of social marketing research and application. Using a case study method, we showcase how the five-step process was applied to inform the design, build and implementation of a well-being behavior change intervention. This study proposes a five-step process to build theory-driven social marketing interventions called BUILD: Begin with the objective, Use theory, Initiate program design, Let’s produce and Develop the engagement plan. This study provides a step-by-step and easy-to-follow BUILD process which outlines how social marketers can apply a selected theory to inform program design and implementation. The BUILD process offers a roadmap to build theory-driven social marketing interventions that include all elements of intervention development, namely, objective-setting, theory evaluation, selection and application, producing the program and planning for program engagement. This study provides a novel five-step process to help social marketing researchers and practitioners build theory-driven social marketing interventions.
      Citation: Journal of Social Marketing
      PubDate: 2022-05-02
      DOI: 10.1108/JSOCM-11-2021-0252
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Promoting respite for carers of people with dementia: a case study of
           social marketing effectiveness in hard to reach audiences

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      Authors: Lyn Phillipson , Danika Valerie Hall , Keryn Marie Johnson , Elizabeth Cridland , Elaine Fielding , Christine Neville , Helen Hasan
      Abstract: This study aims to describe the development and approach of a theory-informed social marketing intervention that aimed to promote respite for carers of people with dementia. Despite a high need for respite, carers of people with dementia are often low users of available respite services. The reasons for this are complex, including knowledge, attitudinal, behavioural and systemic barriers. In the context of an aging population, effective strategies to support respite use by carers of people with dementia are needed. Via formative research, the authors gained an in-depth understanding of a hard-to-reach and vulnerable group (carers of people with dementia). The resulting intervention informed, persuaded and supported carers to rethink the use of respite addressing specific barriers to service use. The intervention was evaluated using a naturalistic effects model. Carers of people with dementia who were exposed to community-level campaign activities and also self-selected to take part in tailored coaching showed improvements to their respite knowledge, attitudes and self-efficacy. Intention to use respite and levels of personal gain from caring also increased. In contrast, carers only exposed to informational activities experienced negative changes to their respite beliefs and their sense of role captivity. Social marketing can be used to support carer respite knowledge, attitudes and service-use behaviours in carers of people with dementia. The case study highlights an untapped role for social marketers to work in partnership with health professionals to support improvements in aged care services. To the best of the authors’ knowledge, this is the first known social marketing intervention promoting the use of respite to carers of people with dementia. Findings demonstrate that tailored support services are most effective in helping carers navigate and use respite services.
      Citation: Journal of Social Marketing
      PubDate: 2022-04-19
      DOI: 10.1108/JSOCM-06-2021-0121
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Adoption of safe motherhood practices and the moderating role of
           facilitating conditions

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      Authors: Shashibala Rai , Saswata Narayan Biswas
      Abstract: The purpose of the study is to investigate the factors responsible for the utilisation of safe motherhood practices under the Government of India (GOI)-run maternal health programme Janani Suraksha Yojana (JSY). Data for the survey were collected from 435 expectant mothers registered under JSY from seven districts of western Uttar Pradesh, India. Based on the existing theories of behaviour change and the social marketing framework, a model of antecedents of adoption of safe motherhood practices was tested out empirically. The results suggested that controlling for demographic variables such as age, education, number of children, intention to follow safe motherhood practices, maternal health self-efficacy, attitude towards safe motherhood, life satisfaction and facilitating conditions all contributed towards the adoption of safe motherhood practices. However, facilitating conditions moderated the relationship between intention to follow safe motherhood practices and adoption of safe motherhood practices. The study focused only on maternal health, excluding child health under JSY. The study findings suggest that social marketers should focus on the individual (micro)- as well as programme (macro)-level factors to bring about systemic behaviour change. The adoption of safe motherhood practices will result in a reduction of the maternal mortality rate. This will improve the overall health of mother and child. The JSY programme is targeted at promoting safe motherhood practices among poor women in the reproductive age group from India. The adoption of safe motherhood practices will result in less maternal mortality and contribute to the well-being of the family.
      Citation: Journal of Social Marketing
      PubDate: 2022-04-12
      DOI: 10.1108/JSOCM-04-2020-0072
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • The role of social marketing theory in assessing insecticide-treated net
           usage intentions among pregnant women in Ghana

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      Authors: Ernest Yaw Tweneboah-Koduah , Shaman Abdulai , Isaac Sewornu Coffie , Mahmoud Abdulai Mahmoud
      Abstract: Despite the efforts to improve the usage of insecticide-treated nets (ITNs) among pregnant women in endemic malaria countries like Ghana, its usage still remains low. Therefore, this study aims to assess the intention to use ITNs and actual usage behaviour among pregnant women in Ghana using the integrated model of behaviour prediction (IMBP) and explore factors preventing its usage. A structured questionnaire was administered to 310 respondents using a convenience sampling technique, and the data were analysed using multiple regression. Exploratory data collected through an interview guide was analysed using Kvale and Brinkman’s (2015) five-step approach. The findings indicate a significantly positive association between intention to use ITN and actual usage of ITN among pregnant women in Ghana. Attitude and normative beliefs were the most significant predictors of intention to use ITNs among pregnant women. The result further shows that despite the generally positive perception of the effectiveness of the ITN in malaria prevention and positive intention to use it, its actual usage remains low because of discomfort (primarily associated with heat, irritation, heat rashes, suffocation and vomiting, size and design, reactions to ITN’s chemicals and misconceptions about ITNs causing cancer. In this study, the implications are discussed. This study applied the IMBP to ITNs usage intention among pregnant women in a developing market context and found the model to predict ITN usage intention effectively.
      Citation: Journal of Social Marketing
      PubDate: 2022-04-12
      DOI: 10.1108/JSOCM-12-2021-0270
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Is it still possible to reduce population salt intake in the absence of
           adequate national policies and regulations' A social marketing
           intervention

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      Authors: Marzeyeh Soleymani Nejad , Nastaran Keshavarz-Mohammadi , Nasrin Omidvar , Farid Zayeri
      Abstract: High salt intake is one of the most important causes of some serious health problems. This study aims to evaluate the effects of a salt intake reduction intervention based on social marketing model in Ahwaz city, Iran. This was a before-after study with a control group using social marketing approach. Two similar residential complexes were chosen and randomly assigned into intervention or control groups. One hundred and thirty women were selected in each complex. Formative research was conducted, including focus group discussions (FGDs), a survey to identify cognitive factors of salt intake and a 24-h urine test to estimate salt intake value. Based on the results of the formative research, an intervention was planned and implemented for one month in the intervention group. The postintervention assessment was conducted repeating the cognitive survey and urine test. Statistical tests, including independent T-Test and paired T-Test, were used to compare the experimental and control groups. Before the intervention mean salt intake levels were 8,574.41 and 8,282.23 mg/day in the intervention and control groups, respectively. The total mean scores of cognitive and behavioral factors were 25.32 and 26.41 out of 59 in the intervention and control groups, respectively. After the intervention in the intervention group, daily salt intake decreased significantly by 1,558.83 mg/day and mean total scores of cognitive and behavioral factors increased significantly by 10.73. Due to sodium excretion fluctuations in different days and/or different people, estimating sodium excretion based on one-day sample may have bias. Still, 24-h urine test is the most effective method to estimate population mean salt intake which is used in this study. The authors could not investigate urine sodium levels in other family members due to resource limitations. Knowing this could help us to see if similar results are achieved. Despite the lack of public policies to decrease population salt intake, interventions based on social marketing can significantly reduce salt intake. However, the long-term effect of such interventions will require further investigation.
      Citation: Journal of Social Marketing
      PubDate: 2022-04-04
      DOI: 10.1108/JSOCM-03-2021-0060
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Intention and behavior toward bringing your own shopping bags in Vietnam:
           integrating theory of planned behavior and norm activation model

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      Authors: Thi Phuong Linh Nguyen
      Abstract: The purpose of this paper is to investigate factors affecting Vietnamese consumers’ intention and behavior toward “bringing your own shopping bags” (BYOB) instead of using plastic bags based on integrating theories: theory of planned behavior (TPB) and norm activation model (NAM). The study used a combination of in-depth interviews and large-scale surveys. Data were collected from 536 Vietnamese consumers to explore the relationship among eight factors in the research model, including behavior, intention, attitude (AT), subjective norms (SN), perceived behavioral control, the ascription of responsibility, awareness of consequences and personal norm (PN). The data collected went through quantitative analysis steps, including Cronbach’s alpha reliability test, exploratory factor analysis, confirmatory factor analysis and structural equation modeling for scales and hypotheses testing by using SPSS and AMOS data analysis tools. The results show that in a developing country like Vietnam, attitude and PNs have a stronger impact on intention toward BYOB than other factors, and the study also reveals the moderate relationship between intention with actual behavior toward BYOB. The proposed hypotheses are all accepted except the hypothesis about the relationship between SN and PNs. The main limitation of this paper is that the integrative model of TPB and NAM only explains 57% of the variance of the intention toward BYOB. Based on the results of the study, the author makes some suggestions for Vietnamese state management agencies to promote BYOB. To the best of the authors’ knowledge, this study represents for the first time the application of an integrated model of TPB and NAM to learn about the intention and behavior toward BYOB.
      Citation: Journal of Social Marketing
      PubDate: 2022-03-17
      DOI: 10.1108/JSOCM-06-2021-0131
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Social marketing: ready to help revolutionise marketing education

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      Authors: Fiona Harris
      Abstract: This paper aims to explore ways through which social marketing could help to revolutionise marketing education and argues that this change is needed now. The world is confronting a variety of serious challenges, including a global pandemic, an urgent climate emergency and overdue social transformations. Social marketing, with its far-sightedness, holistic systems thinking and genuine concern for the well-being of society and the environment, is ideally positioned to step forward to help accelerate the transformation of marketing education for the next generation of marketers. This paper is conceptual and is informed by the literature on social marketing over its 50 years history, supplemented by the wider marketing literature. A SWOT analysis is used to analyse the proposed transformation of marketing education. Six strengths are proposed by which social marketing can help to revolutionise marketing education, identified under the acronym COHERE: collaboration with a diversity of disciplines and stakeholders; openness to sharing knowledge, experience and detailed case studies; a holistic approach with a longer time horizon; engaging authentically with the social good; research that breaks new ground in theory and practice; and ethics embedded at its core. The opportunities to help revolutionise marketing education offered through these strengths are explored, the weaknesses and threats acknowledged and the implications for marketing and social marketing analysed. This paper proposes how (through the six identified strengths) and when (now) social marketing can help revolutionise marketing education, by adopting a dual lens of social and commercial marketing.
      Citation: Journal of Social Marketing
      PubDate: 2022-03-04
      DOI: 10.1108/JSOCM-07-2021-0154
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Can social cognitive theory explain breakfast frequency in workplace
           institutional feeding populations'

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      Authors: Jessica A. Harris , Julia Carins , Sharyn Rundle-Thiele , Patricia David
      Abstract: The purpose of this study is to respond to calls to increase levels of theory application and extend understanding beyond individuals ensuring social and structural environmental considerations are taken into account. Social cognitive theory (SCT) was applied across two settings to examine its potential to explain breakfast eating frequency. A cross-sectional survey was conducted in two institutional feeding populations [military (n = 314) and mining (n = 235)]. Participants reported key SCT constructs including breakfast eating behaviour (self-efficacy, skills, practice), cognitive aspects (knowledge, attitude, expectations) and their perceptions regarding environmental constructs (access, social norms, influence). These were measured and analysed through SPSS and structural equation modelling (SEM). Results indicated that 71% males and 90% females in the military do not eat breakfast at work, and in the mining, 23% males and 24% of females do not eat breakfast at work. Furthermore, SEM modelling found only a satisfactory fit for SCT as operationalised in this study. Within the models, behavioural aspects of self-efficacy, skills and practice were significant influences on breakfast eating. Cognitive influences and perceptions of environmental influences exerted little to no effect on breakfast eating. Study results indicate that SCT, as measured in this study using a selection of environment, cognitive and behavioural constructs, does not offer sufficient explanatory potential to explain breakfast eating behaviour. The value of this paper is to deliver a complete application of Social Cognitive Theory, ensuring multiple constructs are measured to examine the explanatory behaviour of breakfast eating frequency in workplace institutional settings.
      Citation: Journal of Social Marketing
      PubDate: 2022-03-04
      DOI: 10.1108/JSOCM-09-2021-0214
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Social marketing at 50: Towards an epistemological expansion of the
           discipline to embrace diversity. A Viewpoint

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      Authors: Erik Cateriano-Arévalo , Saud Alrakhayes , Liz Foote , Tamanna Hussain , Krystle Lai , Lucy Nyundo
      Abstract: This study aims to mark the 50th anniversary of social marketing as an innovative social change discipline; this viewpoint reviews “epistemological diversity” within social marketing and calls for its incorporation in the expansion of the discipline. Cognisant of the visible (e.g., gender, age, race) and invisible (e.g., epistemology, experience, socioeconomic status) dimensions of diversity, this viewpoint focuses on one invisible dimension of diversity – epistemology. Using secondary data, an epistemological review of social marketing is undertaken by selecting five aspects that serve as potential indicators: professional associations, global conferences, education and training, research and publication and practice. Several recommendations are made to expand epistemological diversity in social marketing. The epistemological review of diversity within social marketing reveals disparities between the Global North and South. These disparities are due to varying opportunities for participation in associations, conferences, education and training, and research and publication. In addition, there exist “hidden” social change practitioners who implement programmes in the Global South that are consistent with social marketing practice, but continue to be unchronicled and unheralded. For many years, social marketing scholars and practitioners have been working to expand the boundaries of the discipline, with a focus on theory and application. Although the authors acknowledge that diversity and equity are inherently central to this discipline, epistemological diversity, specifically as linked to the geographies of the Global South, has been largely overlooked. Our viewpoint nudges the social marketing community into including epistemological diversity in the ongoing discourse around broadening and deepening the discipline of social marketing.
      Citation: Journal of Social Marketing
      PubDate: 2022-02-21
      DOI: 10.1108/JSOCM-09-2021-0223
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Social marketing AS pedagogy

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      Authors: Ann-Marie Kennedy , Ekant Veer , Joya Ananda Kemper
      Abstract: This study aims to share the use of social marketing as pedagogy and provide a transformative social marketing pedagogy for social marketing educators. By this, the authors mean the same principles used by social marketers to improve the well-being of a person or group are used as a pedagogic tool to bolster students’ learning and understanding of social marketing. In the described course, students are asked to choose one area of their lives to try and change using concepts taught to them in class. They are then asked to reflect on their personal change journey and apply it to others in the form of a social marketing plan. The authors share a conceptual journey using social marketing as pedagogy following the evolution of a marketing for behavioural change undergraduate course. Benchmark criteria for social marketing are used to discuss and conceptualise a transformative social marketing pedagogy. The authors take a reflexive approach to explore course development, motivations, assumptions and activities to expand on their approach. Social marketing as pedagogy suggests that behaviour change is not just taught through course content but also embedded throughout the course as a learning tool and outcome. A social marketing course can encourage individual behaviour change by asking students to critically reflect on their own behaviour change journey to fully experience and understand the underpinnings and implications for social marketing. In this way, the authors adopt transformative learning as the outcome of social marketing AS pedagogy. The authors suggest through experiential learning, including active learning and reflexivity, students are able to change their frame of reference or how they interpret the world around them, in regard to complex social issues, which may encourage behaviour change. As social marketers, the authors must reflect not only on what they teach students (Kelly, 2013) but also on how they teach them. Previous literature has not provided any unique pedagogy for how to teach social marketing. This article provides the first pedagogy for social marketing education – the Transformative social marketing pedagogy which views social marketing AS pedagogy. The authors present the value of experiential learning as a three-pronged approach incorporating Interpretive Experiences, Transformative Experiences and developing Praxis, which includes elements of feeding forward and authentic assessment. This approach provides a unique contribution to the area by providing a pedagogical approach that goes beyond mere knowledge acquisition to transformative learning.
      Citation: Journal of Social Marketing
      PubDate: 2022-02-14
      DOI: 10.1108/JSOCM-08-2021-0192
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Examining 50 years of social marketing through a bibliometric and science
           mapping analysis

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      Authors: Jessica Salgado Sequeiros , Arturo Molina-Collado , Mar Gómez-Rico , Debra Basil
      Abstract: Through a bibliometric analysis and scientific mapping, this study aims to examine research in the field of social marketing over the past 50 years and to propose a future research agenda. A bibliometric analysis based on keyword co-occurrences is used to analyze 1,492 social marketing articles published from 1971 to 2020. The articles were extracted from the Web of Science and Scopus databases. SciMAT software was used, which provides a strategic diagram of topics, clusters, networks and relationships, allowing for the identification and assessment of relational connections among social marketing topics. The results show that advertising, fear and children were some of the driving themes of social marketing over the past 50 years. In addition, the analysis identifies four promising areas for future research: consumption, intervention, strategy and analytical perspectives. This analysis can serve as a reference guide for future research in the field of social marketing. This study focused on quantitative analysis. An in-depth qualitative analysis would be a valuable future extension. This research offers a unique systematic analysis of the progression of social marketing scholarship and provides a guide for future research related to social marketing. Importantly, this work suggests crucial issues that have not yet been sufficiently developed.
      Citation: Journal of Social Marketing
      PubDate: 2022-02-10
      DOI: 10.1108/JSOCM-06-2021-0145
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Exploring the drivers of energetic seniors’ social reengagement
           intention: evidence from China’s Pearl River Delta region

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      Authors: Chiou-Fong Wei , Jing Yu , Gwo-Hau Ding , Kai-Ting Wei
      Abstract: After retirement, energetic seniors still can contribute to social development. This paper aims to explore the structural relationship between energetic seniors’ social reengagement intention (SRI) and its five drivers. The antecedents of energetic seniors’ SRI were identified through extensive literature (including social marketing) review and focus group interviews. Data was collected from Pearl River Delta region of Guangdong Province, China. The proposed model was tested using partial least squares structural equation modeling with a community-based valid sample size of 750 energetic seniors (ages 60+). Results indicate that energetic seniors’ SRI is directly determined by their perceived social value and knowledge sharing intention, which are, in turn, directly determined by their individual social capital, social achievement motivation and perceived social risk. To the best of the authors’ knowledge, this is the first study to provide a new approach toward reengagement social development for energetic seniors. The discussion provides implications and managerial new insights for research and practice of population aging.
      Citation: Journal of Social Marketing
      PubDate: 2022-02-22
      DOI: 10.1108/JSOCM-01-2021-0003
      Issue No: Vol. 12 , No. 2 (2022)
       
  • Addressing food waste with a socio-cultural approach to social marketing
         This is an Open Access Article Open Access Article

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      Authors: Ulla-Maija Sutinen
      Abstract: The paper aims to elucidate the potential of a socio-cultural approach to social marketing. Drawing on a practice-theoretical understanding of change, the paper discusses how a socio-cultural approach can inform social marketing and enhance the possibilities of the field to address complex, multifaceted issues that require changes beyond the individual. While the paper is conceptual in nature, it uses an illustrative example of food waste as the basis for an investigation of what a socio-cultural approach, rooted in practice-theoretical understanding of change, means for social marketing. The paper is conceptual in nature but highlights new opportunities for social marketing connected to a socio-cultural approach foregrounding practice changes. The paper introduces potential roles that social marketers can adopt to initiate and support practice changes in the context of food waste. The paper emphasises the importance of focussing on the socio-culture and practices connected to the issue in question, both when scoping for insight and when developing the ways to address it. By integrating a practice-theoretical understanding of change, social marketing and food waste literature, the paper offers novel insights about the potential of adopting a socio-cultural approach to social marketing. The paper discusses a socio-cultural approach to social marketing in context, emphasising the roles social marketers can play in practice changes.
      Citation: Journal of Social Marketing
      PubDate: 2022-02-17
      DOI: 10.1108/JSOCM-12-2020-0246
      Issue No: Vol. 12 , No. 2 (2022)
       
  • Improving theory use in social marketing: the TITE four-step theory
           application process

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      Authors: Taylor Jade Willmott , Sharyn Rundle-Thiele
      Abstract: Theory remains underused in social marketing despite many potential benefits that may arise if theory is concretely and consistently applied. In response to ongoing calls for standardised frameworks and methods, this study aims to present a four-step theory application process with the aim of supporting improved theory use across the entire social marketing process. The role and importance of theory application in behaviour change is outlined alongside an integrative review and critical analysis of theory application in social marketing. To address key challenges impeding rigorous theory use, the theory selection, iterative schematisation, theory testing and explicit reporting of theory use (TITE) four-step theory application process is proposed. Evidence-based guidance, current best practice examples, and a worked example are provided to illustrate how the TITE process may be initially followed. Low levels and poor quality of theory use suggest social marketing researchers and practitioners need further support in rigorously applying theories across the life of an intervention. The TITE process leverages the known benefits of theory use and capitalises on the reciprocal relationship that may be enacted between theory selection, iterative schematisation, theory testing and explicit reporting of theory use. The TITE process delivers a standardised framework that aims to stimulate rigorous theory application and explicit reporting of theory use in social marketing. Clear theory application and reporting will permit a more fine-grained understanding of intervention effectiveness to be established by shifting away from a simple dichotomous view of effectiveness (success or failure) to unpacking the “active ingredients” contributing to observed outcomes. The evidence-based guidance and best practice examples provided for each step of the TITE process will increase the accessibility and usability of theory among practitioners. With time the TITE process will support practitioners by delivering a robust theory base that can be reliably followed to further extend on social marketing’s effectiveness. This paper draws on interdisciplinary methods and resources to propose a standardised framework – the TITE process – designed to support rigorous theory application and explicit reporting of theory use in social marketing. Refinement, uptake and widespread implementation of the TITE process will improve theory use and support the creation of a shared language, thereby advancing social marketing’s cumulative knowledge base over time.
      Citation: Journal of Social Marketing
      PubDate: 2022-02-11
      DOI: 10.1108/JSOCM-05-2021-0117
      Issue No: Vol. 12 , No. 2 (2022)
       
  • A social marketing strategy to promote preconception care: development of
           the Woke Women strategy

         This is an Open Access Article Open Access Article

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      Authors: Veronique Y.F. Maas , Lyne M.G. Blanchette , Wencke van Amstel , Arie Franx , Marjolein Poels , Maria P.H. Koster
      Abstract: Exposure to unhealthy lifestyle behaviours before pregnancy affects the health of mothers and their (unborn) children. A social marketing strategy could empower prospective parents to actively prepare for pregnancy through preconception care (PCC). This study aims to describe the development of a PCC social marketing strategy based on the eight-point benchmark criteria for effective social marketing and to clarify the concept of using social marketing for health promotion purposes. An extensive literature search was carried out regarding the needs of the target population and PCC behavioural goals, leading to the development of a bottom-up, ambassador-driven, communication concept. In-depth insights of all benchmarks were analysed and incorporated during the development process of a new PCC social marketing strategy, with a special focus on the application of the “Health Belief Model” (Benchmark 3) and “the Four-P framework” (Benchmark 8). Evidence-based preconceptional health information is our product, for a low price as the information is freely attainable, promoting a message of overall women‘s health and online or through a consult with a health-care provider as the appropriate place. This formative research resulted in the development of the Woke Women® strategy, empowering women to actively prepare for pregnancy. Developing a social marketing strategy to enhance actively preparing for pregnancy shows potential to encourage prospective parents to adopt healthier preconceptional lifestyle behaviours and can therefore improve the health of future generations.
      Citation: Journal of Social Marketing
      PubDate: 2022-02-08
      DOI: 10.1108/JSOCM-07-2021-0151
      Issue No: Vol. 12 , No. 2 (2022)
       
  • Genetic nutrition programmes – disappointment or empowered health'
           Exploring consumer engagement to understand social health change

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      Authors: Denise Maria Conroy , Amy Errmann , Jenny Young , Ilaisaane M.E. Fifita
      Abstract: This research aims to gain insight into how consumers interact with a commercially available genetic nutrition programme, DNAfit, to explore health change via an intervention. Focus groups were conducted between June and October 2019, pre-, during- and post-intervention, with a total sample of 14 younger (aged 25–44 years) and 14 mature (aged 45–65 years) cohorts from New Zealand. Qualitative thematic analysis was completed with the help of NVivo software. Younger participants in this study engaged less overall with DNAfit, felt the service did not match their lifestyles and did not encourage their believability of genetic personalised nutrition (GPN). In contrast, mature participants had positive engagement with GPN, as their motivation to use the service fit with their motivation for longevity. Overall, social uptake in health changes based on GPN is likely to depend on life stage. This paper adds to limited social marketing research, which seeks novel avenues to explore how consumers engage with GPN technologies to drive social change, assisting social marketers on how to more effectively deliver health programmes that allow consumer-driven interaction to build health capabilities.
      Citation: Journal of Social Marketing
      PubDate: 2022-01-14
      DOI: 10.1108/JSOCM-04-2021-0077
      Issue No: Vol. 12 , No. 2 (2022)
       
  • Young adult drug interventions: a social marketing systematic review and
           research agenda

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      Authors: Aimee Riedel , Rory Mulcahy , Amanda Beatson , Byron Keating
      Abstract: This paper aims to report on the first comprehensive, social marketing systematic review of interventions targeting illicit drug use by young adults. A total of 3,169 papers were screened, with 20 relevant empirical studies meeting the eligibility criteria for the systematic review. These were analysed according to Andreasen’s (2002) and NSMC’s (2006) social marketing benchmarks. The findings provide evidence regarding the efficacy of behavioural and clinical interventions targeting individuals and groups, including motivational, life skills training, cognitive behavioural therapy, comprehensive health and social risk assessments and buprenorphine treatment interventions. Further, results evidence that there is yet to be an intervention which has implemented the full marketing mix, and limited studies have used the social marketing benchmarks of exchange and competition. To the best of the authors’ knowledge, this study is the first to conduct a comprehensive systematic review and provide key recommendations outlining the potential for social marketing to support the improved uptake and efficacy of interventions. A research agenda is also put forward to direct future social marketing scholarship in the area of young adult drug interventions.
      Citation: Journal of Social Marketing
      PubDate: 2022-01-14
      DOI: 10.1108/JSOCM-08-2021-0188
      Issue No: Vol. 12 , No. 2 (2022)
       
  • Social marketing benchmark criteria use in health behaviour change
           interventions in pacific islands populations: a systematic review

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      Authors: Sarah T. Ryan , Katharina Elisabeth Kariippanon , Anthony D. Okely , Rebecca M. Stanley , Gade Waqa , Melanie Randle
      Abstract: Social marketing has been widely used to effectively and voluntarily change behaviours worldwide. The social marketing benchmark criteria offer a framework to apply this approach. This paper aims to examine the extent of use and predictors of success of social marketing benchmark criteria in changing the health behaviours of Pacific Islands populations. A systematic review of studies designed to change health behaviours among Pacific Islands populations. Studies were assessed against the social marketing benchmark criteria to determine the extent to which the reported intervention used a social marketing approach; and whether the use of the social marketing benchmark criteria led to more effective interventions. In total, 22 studies were included. In total, 13 were conducted within the Pacific Islands and 9 were aimed at Pacific Islands populations living in America, New Zealand or Hawaii. The most common criteria used were behaviour change, insight and customer orientation. Theory criterion was least commonly used. There was no clear indication of which criterion or combination of criteria, resulted in more effective interventions. Further empirical evaluations of social marketing interventions within the Pacific Islands context are required to appropriately assess effective predictors of success for this population group. Studies of social marketing interventions targeting non-Pacific Islands populations in non-Pacific Island countries and territories may have limited applicability to Pacific Islanders living in Pacific Island countries and territories. While similar studies have been conducted, this is the first study to review all behaviour change interventions by applying a social marketing lens in the Pacific Islands. While globally this may have been reviewed, the Pacific Islands has a unique context that needs to be considered, rather than assuming a one size fits all approach. This study offers a comprehensive overview of existing health behaviour change interventions in the Pacific Islands and a call to action to move social marketing forward within the Pacific Islands.
      Citation: Journal of Social Marketing
      PubDate: 2021-12-30
      DOI: 10.1108/JSOCM-05-2021-0114
      Issue No: Vol. 12 , No. 2 (2021)
       
  • Prosocial native advertising on social media: effects of ad-context
           congruence, ad position and ad type

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      Authors: Yan Huang , Hye Jin Yoon
      Abstract: Social media have become an increasingly important venue for prosocial campaigns. Competing for the public’s attention in the digital space is an ongoing challenge. This study aims to test the influence of ad-context congruence, ad position and ad type (i.e. public service advertising [PSA] vs cause-related brand [CRB] advertising) on the effectiveness of prosocial native advertising on social media. Two experiments were conducted on different social media platforms (i.e. Twitter and Instagram) with varied prosocial issues (i.e. healthy eating and environmental sustainability). Experiment 1 indicated that the congruence between prosocial native ads and social media feeds elicited greater ad involvement and a more favorable ad attitude, regardless of ad position. Experiment 2 revealed that such an impact was contingent on whether the prosocial native ad was a public service ad or a CRB ad. The positive influence of ad-context congruence was pronounced among public service ads but was not observed among CRB ads. Perceived ad involvement mediated the interaction effects between ad-context congruence and ad type on ad attitude and behavioral intention. The study extends ad-context congruence research to the context of prosocial native advertising on social media. Moreover, it identifies ad type as a boundary condition for the congruence effects and reveals that increased ad involvement is the mechanism underlying the positive effect of congruent PSA.
      Citation: Journal of Social Marketing
      PubDate: 2021-11-17
      DOI: 10.1108/JSOCM-05-2021-0105
      Issue No: Vol. 12 , No. 2 (2021)
       
  • Journal of Social Marketing

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