Subjects -> BUSINESS AND ECONOMICS (Total: 3570 journals)
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MARKETING AND PURCHASING (116 journals)                     

Showing 1 - 105 of 105 Journals sorted alphabetically
Advances in International Marketing     Full-text available via subscription   (Followers: 6)
AMS Review     Partially Free   (Followers: 3)
Applied Marketing Analytics     Full-text available via subscription   (Followers: 4)
Arts and the Market     Hybrid Journal   (Followers: 5)
Asia Pacific Public Relations Journal     Open Access   (Followers: 1)
Atlantic Marketing Journal     Open Access   (Followers: 3)
Australasian Marketing Journal (AMJ)     Hybrid Journal   (Followers: 4)
CBR - Consumer Behavior Review     Open Access  
Cogent Business & Management     Open Access   (Followers: 2)
Consumer Psychology Review     Hybrid Journal   (Followers: 3)
Customer Needs and Solutions     Hybrid Journal   (Followers: 4)
European Journal of Management Issues     Open Access   (Followers: 1)
Expert Journal of Marketing     Open Access   (Followers: 4)
IMP Journal     Hybrid Journal  
Innovative Marketing     Open Access   (Followers: 4)
International Journal of Applied Behavioral Economics     Full-text available via subscription   (Followers: 18)
International Journal of Customer Relationship Marketing and Management     Full-text available via subscription   (Followers: 11)
International Journal of Event and Festival Management     Hybrid Journal   (Followers: 6)
International Journal of Export Marketing     Hybrid Journal   (Followers: 1)
International Journal of Industrial Marketing     Open Access   (Followers: 7)
International Journal of Internet Marketing and Advertising     Hybrid Journal   (Followers: 20)
International Journal of Islamic Marketing and Branding     Hybrid Journal   (Followers: 5)
International Journal of Leisure and Tourism Marketing     Hybrid Journal   (Followers: 15)
International Journal of Marketing Studies     Open Access   (Followers: 12)
International Journal of Online Marketing     Full-text available via subscription   (Followers: 5)
International Journal of Sport Communication     Hybrid Journal   (Followers: 6)
International Journal of Sports Marketing and Sponsorship     Hybrid Journal  
International Review of Communication and Marketing Mix : IROCAMM     Open Access   (Followers: 1)
International Review of Management and Marketing     Open Access   (Followers: 12)
Italian Journal of Marketing     Hybrid Journal  
Journal of Advertising Education     Hybrid Journal  
Journal of Brand Management     Hybrid Journal   (Followers: 12)
Journal of Brand Strategy     Full-text available via subscription   (Followers: 4)
Journal of Business Logistics     Hybrid Journal   (Followers: 8)
Journal of Business-to-Business Marketing     Hybrid Journal   (Followers: 13)
Journal of Contemporary Marketing Science     Hybrid Journal   (Followers: 1)
Journal of Credit Risk     Full-text available via subscription   (Followers: 1)
Journal of Cultural Marketing Strategy     Full-text available via subscription   (Followers: 1)
Journal of Destination Marketing & Management     Hybrid Journal  
Journal of Digital & Social Media Marketing     Full-text available via subscription   (Followers: 16)
Journal of Economics and Management Sciences     Open Access  
Journal of Education Advancement & Marketing     Full-text available via subscription   (Followers: 1)
Journal of Euromarketing     Hybrid Journal   (Followers: 3)
Journal of Fashion Marketing and Management     Hybrid Journal   (Followers: 9)
Journal of Global Fashion Marketing     Hybrid Journal   (Followers: 2)
Journal of Global Responsibility     Hybrid Journal   (Followers: 3)
Journal of Global Scholars of Marketing Science : Bridging Asia and the World     Hybrid Journal   (Followers: 1)
Journal of Historical Research in Marketing     Hybrid Journal   (Followers: 4)
Journal of Hospitality Marketing & Management     Hybrid Journal   (Followers: 8)
Journal of International Marketing Modeling     Open Access   (Followers: 1)
Journal of Islamic Marketing     Hybrid Journal   (Followers: 4)
Journal of Marketing Analytics     Hybrid Journal   (Followers: 5)
Journal of Marketing and Consumer Research     Open Access   (Followers: 6)
Journal of Marketing and HR     Open Access   (Followers: 2)
Journal of Marketing Behavior     Full-text available via subscription   (Followers: 9)
Journal of Marketing Channels     Hybrid Journal   (Followers: 5)
Journal of Marketing for Higher Education     Hybrid Journal   (Followers: 10)
Journal of Marketing Management     Hybrid Journal   (Followers: 21)
Journal of Medical Marketing     Hybrid Journal   (Followers: 12)
Journal of Personal Selling and Sales Management     Hybrid Journal   (Followers: 9)
Journal of Place Management and Development     Hybrid Journal   (Followers: 1)
Journal of Research in Interactive Marketing     Hybrid Journal   (Followers: 6)
Journal of Research in Marketing and Entrepreneurship     Hybrid Journal   (Followers: 10)
Journal of Revenue and Pricing Management     Hybrid Journal   (Followers: 4)
Journal of Social Marketing     Hybrid Journal   (Followers: 7)
Journal of the Association for Consumer Research     Full-text available via subscription   (Followers: 7)
Journal of Theoretical and Applied Electronic Commerce Research     Open Access  
Jurnal Ekonomi Manajemen     Open Access  
Jurnal Manajemen dan Pemasaran Jasa     Open Access  
Jurnal Manajemen Dayasaing     Open Access  
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management     Open Access  
Luxury : History, Culture, Consumption     Full-text available via subscription   (Followers: 2)
Luxury Research Journal     Hybrid Journal   (Followers: 2)
Management & Marketing     Open Access   (Followers: 2)
Management of Organizations: Systematic Research     Open Access  
Management Sciences. Nauki o Zarz?dzaniu     Open Access  
Marco : Márketing y Comunicación Política     Full-text available via subscription  
Marketing & Tourism Review     Open Access   (Followers: 1)
Marketing Education Review     Full-text available via subscription   (Followers: 6)
Marketing Theory     Hybrid Journal   (Followers: 15)
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan     Open Access  
Mercati & Competitività     Full-text available via subscription  
NIM Marketing Intelligence Review     Free   (Followers: 1)
Nonprofit Communications Report     Hybrid Journal   (Followers: 3)
Organicom     Open Access  
Pacific Rim Property Research Journal     Hybrid Journal  
Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias     Open Access  
Poliantea     Open Access  
Propel Journal of Applied Management     Open Access   (Followers: 3)
Public Opinion Quarterly     Hybrid Journal   (Followers: 22)
Public Relations Inquiry     Hybrid Journal   (Followers: 5)
Publicitas : Comunicación y Cultura     Open Access  
Questiones Publicitarias     Open Access  
Recherche et Applications en Marketing     Hybrid Journal   (Followers: 1)
Recherche et Applications en Marketing (English Edition)     Hybrid Journal   (Followers: 1)
Research in Electronic Commerce Frontiers     Open Access   (Followers: 1)
Research World     Hybrid Journal  
Review of Market Integration     Hybrid Journal   (Followers: 2)
Review of Marketing Research     Hybrid Journal   (Followers: 13)
Revista Eletrônica Academicus     Open Access  
Social Marketing Quarterly     Hybrid Journal   (Followers: 6)
South Asian Journal of Marketing     Open Access   (Followers: 2)
Spanish Journal of Marketing - ESIC     Open Access  
Studia Universitatis Babes-Bolyai Oeconomica     Open Access   (Followers: 2)
Universal Journal of Industrial and Business Management     Open Access  

           

Similar Journals
Journal Cover
Journal of Islamic Marketing
Journal Prestige (SJR): 0.355
Citation Impact (citeScore): 2
Number of Followers: 4  
 
Hybrid Journal Hybrid journal   * Containing 3 Open Access Open Access article(s) in this issue *
ISSN (Print) 1759-0833 - ISSN (Online) 1759-0841
Published by Emerald Homepage  [360 journals]
  • Can religiosity alter luxury and counterfeit consumption' An empirical
           study in an emerging market

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      Authors: Aya Kasber , Noha El-Bassiouny , Sara Hamed
      Abstract: The purpose of this study is to describe the effect of religiosity on luxury and counterfeit purchase intentions and to determine the role of consumer ethics in the context of counterfeit purchase intention. The conceptual framework is based on Theory of Planned Behavior (TPB). In the context of counterfeit consumption, religiosity is proposed to be an added component to the theory, while ethical consumption is proposed to mediate the relationship between religiosity and counterfeit purchase intention. In the context of luxury consumption, religiosity is proposed to precede TPB components which then affect luxury purchase intention. This is a descriptive study; this study uses a mixed-methods approach, where eight semi-structured in-depth interviews and 500 surveys were conducted and distributed to Egyptian luxury consumers. The major results suggest that religiosity and ethical consumption negatively affect counterfeit purchase intention as proposed. The results also reveal that religiosity did not necessitate a negative attitude toward luxury consumption. Religiosity was found to have a positive effect on attitudes, subjective norms and perceived behavioral control. Only subjective norms had significant effect on luxury purchase intention in the research context. This paper contributes to the TPB by adding religiosity to the theory components as well as integrating the theory of planned behavior with Consumer’s Ethics theory in the context of counterfeit consumption. The study is an attempt to compare between luxury and counterfeit purchase intention while considering the role of individual’s religiosity in these purchases.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-05-19
      DOI: 10.1108/JIMA-02-2022-0058
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Do fear and perceived knowledge of Covid-19 drive sustainable consumption
           behaviour in Muslims' The mediating role of religiosity

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      Authors: Aysha Batool , Rizwan Shabbir , Muhammad Abrar , Ahmad Raza Bilal
      Abstract: This research aims to investigate the impact of fear and perceived knowledge (PK) of Covid-19 on the sustainable consumption behaviour (SCB) of Muslim consumers and to test the mediating role of (intrinsic) religiosity. A total of 417 responses were collected during Covid-19 lockdown through an online structured survey using the snowball technique. A two-step research approach was adopted. In Study 1, an exploratory factor analysis was performed on the SCB measurement scale through SPSS. In Study 2, hypothesised associations were analysed using SmartPLS-SEM. PK of Covid-19 pandemic directly motivates SCB in Muslim consumers, whereas fear has no direct effect on any factor of SCB. Religiosity is found to be a significant driver of SCB. Indirect effects also depict that religiosity positively mediates the association between fear and SCB as well as PK and SCB. The study may guide policymakers and marketers in using the current pandemic as a tool to inspire sustainable consumption. Religious values, teachings and knowledge about the pandemics can be publicised to create awareness and induce desired behaviour to cope with adverse events and adopt sustainable consumption patterns and lifestyles among Muslim consumers. The article is the pioneer of its kind to present survey research about Covid-19 fear and PK’s impact on SCB through religiosity. It adds to the Islamic marketing literature about religiosity, coping theory, PK and fear of pandemics and their role in transitioning Muslim consumers towards SCB. Moreover, the use of partial least squares structural equation modelling in the context of Covid-19 research was extended.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-05-19
      DOI: 10.1108/JIMA-08-2021-0258
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Muslim consumers’ brand-switching behavior in Lahore and Kuala Lumpur: a
           qualitative comparative case study

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      Authors: Munazza Saeed , Zarina Waheed , Aysha Karamat Baig , Ilhaamie Abdul Ghani Azmi
      Abstract: The purpose of this qualitative comparative study was to explore the brand-switching behavior of Muslim consumers in selected cities from Pakistan and Malaysia. Data were collected through interviews which were conducted with 30 participants including universities (5), shopping malls (5) and restaurant locations (5) of each country. The constant comparative analysis was used to analyze the data. Results revealed that a demonstration of awareness of American brands, their image and perceived quality causes Muslim consumers to switch away from American brands to non-American brands. In addition, this study also showed that the certain reasons compel consumers to stay with American brands. The findings are helpful for American brands in reconsidering their strategies while segmenting the Muslim consumers as target market. This is the first paper of its kind to explore Muslim consumer brand-switching behavior by using a qualitative method.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-05-19
      DOI: 10.1108/JIMA-11-2019-0229
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Knowledge diffusion of halal food research: a main path analysis

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      Authors: Abderahman Rejeb , Karim Rejeb , Suhaiza Zailani , Yasanur Kayikci
      Abstract: Halal food (HF) has received significant attention from scholars and practitioners. However, no studies have explored the distinct role played by HF literature as part of knowledge diffusion. Given the increasing number of scholarly outputs, this study aims to examine the HF development over the past decades comprehensively, including emerging topics and knowledge transmission paths and structure. This study conducted a keyword co-occurrence network analysis and main path analysis (MPA). The MPA included four types of main paths to trace the historical formation of HF based on 253 articles extracted from the Web of Science database. The findings show that: HF research revolves around several dimensions, including HF safety and trust, halal certification, HF supply chain management and attitudes towards HF purchasing, and the focus of HF research has shifted from the business perspective to the consumer perspective. In recent years, there has been a trend to explore how blockchains can benefit HF supply chains by improving traceability, transparency and consumer trust in HF. This study addresses the need to examine the knowledge diffusion paths in the HF domain. This study offers a framework to investigate the knowledge dissemination and structure, helping researchers deal with hundreds of articles effectively and increasing their understanding of the past, present and future research trends in the HF domain.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-05-17
      DOI: 10.1108/JIMA-07-2021-0229
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • The moderating role of perceived behavioral control in predicting Muslim
           tourists’ halal tourism intention: a developing country perspective

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      Authors: Nasrin Akter , Shahedul Hasan
      Abstract: Halal tourism despite its increasing contributions toward the global tourism industry, remains a nascent field of research, in particular, investigations that explore the drivers of halal tourism purchase intention of Muslim tourists are insufficient. To contribute to this end, this study aims to examine the moderating role of perceived behavioral control (PBC) on attitude, subjective norms (SN) and behavioral intention by applying the theory of planned behavior. The conceptual model is tested by using structural equation modeling based on the data collected from 306 Muslim tourists of Bangladesh. The results reveal that PBC moderates the relationship between attitude and halal tourism intention. Halal tourism intention is also influenced by attitude and PBC but not by SN. Findings of the study contributed to halal tourism literature by identifying the role of perceived autonomy and capacity on halal tourism intention and by offering an understanding of the underlying psychological drivers of halal tourism choice. This would help the marketer to design suitable halal tourism offerings to fulfill the unique needs of this less explored tourism market. To the best of the authors’ knowledge, this is perhaps the first study in the context of the Bangladesh tourism sector that focuses on customers’ halal tourism intention. The study’s findings are crucial in Islamic marketing and halal tourism.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-05-17
      DOI: 10.1108/JIMA-10-2021-0336
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Measurement and structural modelling on factors of Islamic Fintech
           adoption among millennials in Malaysia

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      Authors: Norafni @ Farlina Rahim , Mohammed Hariri Bakri , Bayu Arie Fianto , Nurazilah Zainal , Samer Ali Hussein Al Shami
      Abstract: This study aims to examine the results of structural equation modelling in applying unified theory of acceptance and use of technology in adopting Islamic Fintech among millennials in Malaysia via measurement and structural models. A total of 418 valid responses have been obtained from Malaysians who are using Islamic Fintech. Before the data is analysed into measurement and structural modelling preliminary analysis such as common method bias has been conducted. All the requirements for model fit in this study have been achieved. Four exogenous constructs are performance expectancy, effort expectancy, social influence and facilitating condition. The mediating construct is behavioural intention, whereas the endogenous variable is user adoption. All exogenous constructs show significant p-values except for effort expectancy. This study offers important implications, specifically for the digital economy that is currently making its way throughout every aspect of human life, namely, social, religious, financial transaction, entertainment and others. The impact of the digital economy can be traced through the emergence of Fintech. The adoption of Islamic Fintech is one of the least discussed areas academically, therefore, this study is considered necessary to explore the prediction of consumer behaviour in Islamic Fintech adoption as a part of the digital economy in Malaysia. This study fills the perceived gap in the existing financial technology literature by assessing Islamic financial technology adoption via measurement and structural modelling.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-05-11
      DOI: 10.1108/JIMA-09-2020-0279
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • The role of diffusion of innovation theory towards the adoption of halal
           meat supply chain

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      Authors: Ghulam Qader , Zubair Ali Shahid , Muhammad Junaid , Imran Mehboob Shaikh , Muhamamd Asif Qureshi
      Abstract: This paper aims to examine the factors that drive the exporter’s influence toward halal meat supply chain adoption by encompassing the diffusion of innovation (
      DOI ) theory in the context of Pakistan. Using
      DOI as an underpinning theory, this study evaluates halal supply chain adoption by collecting data from the members of associations from Pakistan. A total of 258 useable responses were received, and PLS-SEM was adopted using SmartPLS. The exporter’s adoption of the halal supply chain is determined not only by perceived relative advantage and perceived compatibility but also by perceived complexity, religious beliefs and awareness. Though this study has practical and managerial implications, it has few limitations. Further studies need to be conducted in other contexts as well with a larger population. There are limited studies that have tested
      DOI theory in the context of the halal meat supply chain in Pakistan. Therefore, the author extends the diffusion theory of innovation in the current work. Further, this paper will be a helpful reference guide for academicians, practitioners and researchers.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-05-06
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • COVID-19 and medical tourism intentions for Iran – a test of the risk
           perception attitude framework (RPAF)

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      Authors: Ferdos Abbaspour , Sanaz Soltani , Aaron Tham
      Abstract: This paper aims to examine whether medical tourism can be a frontrunner in terms of post-pandemic recovery for the industry A mixed-method analysis of 17 interviews and 210 questionnaires involving medical tourists to Iran was applied. Medical tourists perceived the risks posed by COVID-19 as a temporal one, and attitudes toward post pandemic visitation intentions remained strong. In addition, these tourists can mostly be classified into responsive individuals, who demonstrate not only high risk but also high efficacy levels to negotiate the threats posed by the pandemic. No gender differences were located between male and female medical tourists in terms of post-COVID-19 travel intentions to Iran. This research extends the application of the risk perception attitude framework to a medical tourism context. Furthermore, medical tourists are uncovered as another segment of crisis-resistant tourists.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-04-25
      DOI: 10.1108/JIMA-01-2022-0028
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Saddling effect of underlying contracts on sales performance: a
           multi-group analysis in the takaful industry

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      Authors: Shinaj Valangattil Shamsudheen , Ziyaad Mahomed , Aishath Muneeza
      Abstract: This study aims to examine the impact of information overload (referred to as the saddling effect in this study) of underlying contracts on the sales performance of the salesforce at takaful institutions with special reference to addressing the heterogeneous effect among distribution channels. A total of 311 samples were collected from the sales professionals of the takaful industry in Malaysia using a purposive sampling technique and the empirical analysis was conducted with the measures of model fit and bootstrapping technique using partial least square structural equation modeling and multi-group analysis. Empirical results indicate that the saddling effect of the underlying contracts is evident among salesforce and the magnitude of the impact was found to be heterogeneous between the groups of salesforces in different distribution channels. Findings recommend respective authorities of takaful institutions to intensify capacity building for their salesforce, particularly in the area of shariah knowledge and nature of underlying Islamic contracts used in the takaful products. A significant heterogeneous effect between distribution channels suggests that the actions and policy formulations should be diverse between the salesforce at different distribution channels and higher attention should be catered for the salesforce at the direct selling channel. The increased information expectation (i.e. underlying contract knowledge) on takaful salesforce and its impact on their sales performance have not been documented before. The increase in information may create a burdening effect or what is referred to in this study as the information or knowledge “saddling effect.” If a saddling effect is identified, this may be a formidable reason for the slowing growth of the takaful industry in the respective market. It is expected that the outcome of this study would assist not only to fill the gap in the literature of personnel selling in the takaful industry but also will assist the takaful institutions in formulating appropriate policies for tackling the issue of the saddling effect of underlying contracts.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-04-25
      DOI: 10.1108/JIMA-07-2021-0235
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Sustainability of religious travel and tourism: a profile deviation
           perspective

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      Authors: Ghada Talat Alhothali , Felix Mavondo , Islam Elgammal
      Abstract: In recent days, there has been an increasing interest towards achieving sustainable tourism objectives globally and specifically in Saudi Arabia. The benefits can be maximized if the government is successful in attracting current pilgrims and influence their future intention to revisit the country as tourists. Hence, the purpose of this paper is to measure pilgrims’ revisit intentions to understand more about the possibility of their potential contribution towards the Saudi tourism and hospitality industry in the evolving circumstances. This paper uses configuration theory to identify the “ideal” type of the pilgrims and compares this to the rest to establish if they differ and if that difference matters. Data were collected from 278 visitors to the Holy Mosque in Makkah, Saudi Arabia, to perform Umrah. The findings show that a large deviation from the “ideal pilgrim” is negatively related to revisiting intentions and dissemination of positive word of mouth (PWOM). The development of profiles gives a better understanding of organizations or people across several dimensions looked at holistically. Fundamental to the theory is that there are only a limited number of configurations that achieve optimal performance (however defined). The analytical approach adopted in this paper leads to achieving verbal and statistical correspondence in tests of “gestalts”. The interest is in establishing whether this difference matters to intentions to revisit and providing PWOM.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-04-25
      DOI: 10.1108/JIMA-09-2021-0312
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Promoting zakat compliance among business owners in Algeria: the mediation
           effect of compliance intention

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      Authors: Mouad Sadallah , Hijattulah Abdul-Jabbar , Saliza Abdul Aziz
      Abstract: This paper aims to explore the perception of business owners’ on zakat compliance by examining the influence of intention to pay zakat, attitude, subjective norm, perceived behavioural controls and past behaviour. A total of 575 self-administered questionnaires were distributed to active business owners in Algeria. The data were analysed using variance-based structural modelling (PLS-SEM) to examine the hypothesised relationships. The results revealed that the relationships between attitude, subjective norm and perceived behavioural controls were positive and significant with the intention to comply with zakat, which significantly influences the compliance behaviour of zakat. In a country like Algeria with a high poverty rate, the current findings would benefit authorities in understanding zakat compliance and assist zakat administration in formulating and implementing strategies to promote compliance. The present research extends the existing zakat knowledge from behavioural perspectives by using the extended theory of planned behaviour. In addition, it considers the mediating role of intention demonstrated in the zakat compliance setting.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-04-25
      DOI: 10.1108/JIMA-11-2021-0366
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Adoption of halal cosmetics: extending the theory of planned behavior with
           moderating role of halal literacy (evidence from Pakistan)

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      Authors: Muhammad Yaseen Bhutto , Myriam Ertz , Yasir Ali Soomro , Mussadiq Ali Ali Khan , Waheed Ali
      Abstract: The purpose of this study is to develop an extended theory of planned behavior (TPB) model by adding religious commitment (RC) and self-efficacy as internal variables and investigating the effect of these variables on attitudes toward halal cosmetics. In addition, this study also examined the moderating role of halal literacy in the relationships between attitudes (ATT), subjective norms (SN), perceived behavioral control (PBC) and intentions to purchase halal cosmetics. The method of data collection used was self-administered surveys with customers in two stores in Karachi, Pakistan, yielding 267 valid questionnaires. To guarantee validity and reliability, convergent and discriminant validity analyses were conducted, and structural equation modeling was advanced to assess the relationships between variables using smart partial least squares 3.0 software. The interaction moderation technique has been used to examine the moderating effect of halal literacy on the purchase intention (PI) of halal cosmetics. The results show that RC and self-efficacy both significantly impact the attitudes of Gen Y. Normative beliefs also had a significant relationship with SN. Further, ATT and SN had a significant relationship with PI of halal cosmetics, while PBC was nonsignificant. Furthermore, halal literacy is found to have a positive moderating influence on ATT and PI, and SN and PI. Finally, the moderating effect of halal literacy does not exist in the relationship between PBC and PI. Participants’ characteristics should vary for future studies, and larger sample sizes may yield different results. It is critical for managers working in the cosmetic industry to monitor Muslim consumption patterns to develop strategies to reach Muslim consumers. This study reveals the effect of RC, self-efficacy and the moderating role of halal literacy on the behavioral attitudes of a booming market sector, which can guide marketing managers in developing more effective advertising campaigns. This paper contributes to the halal consumption literature by exploring RC and self-efficacy as constructs for the very first time in the TPB model. To the best of the authors’ knowledge, this study is the first to explore the influence of halal literacy on Gen Y Pakistani Muslim consumer behavioral intention toward halal cosmetic products using the TPB model. The paper offers an extended TPB model framework that may be of interest to scholars, marketers and policymakers.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-04-21
      DOI: 10.1108/JIMA-09-2021-0295
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Online cross-religion donation during COVID-19: mediating role of empathy
           and trust

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      Authors: Hendy Mustiko Aji , Istyakara Muslichah
      Abstract: Most donation-related studies have extensively examined in-group donation behavior, but it is difficult to find similar studies that consider donations to out-group members. This study aims to understand online cross-religion donation during COVID-19 in Indonesia. The online questionnaire is distributed using the purposive and snowball sampling technique. From July to August 2021, 753 respondents are obtained, comprising Muslims, Catholics, Christians, Hindus, Buddhists and Confucian. This study found that online cross-religion dona tion is strongly influenced by the social presence, trust in fundraiser and empathy. Interestingly, this study also reveals a partial mediation effect of trust in fundraiser and empathy in the relationship between social presence and online cross-religion donation. Future studies are encouraged to investigate and explore how care for others may affect online prosocial behavior. This study provides two theoretical contributions. First, this study empirically evinced that charitable donation is blind to religious belief. Second, it promotes the mediating role of empathy and trust in fundraisers to improve online cross-religion donation.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-04-15
      DOI: 10.1108/JIMA-09-2021-0316
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • An empirical investigation of Islamic marketing ethics and convergence
           marketing as key factors in the improvement of Islamic banks performance

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      Authors: Edi Suandi , Herri Herri , Yulihasri Yulihasri , Syafrizal Syafrizal
      Abstract: This paper aims to investigate the influence of Islamic marketing ethics and convergence marketing on competitive advantage and bank performance. This study is based on a survey of 204 Indonesian branch managers from the Islamic banking industry. Results were produced with the partial least square approach. Results revealed that Islamic marketing ethics and convergence marketing have sufficient confidence to have significant influences on competitive advantage, producing a positive association with a competitive advantage. However, Islamic marketing ethics and convergence marketing did not influence bank performance directly. Competitive advantage positively mediated the relationship. Furthermore, organizational digital literacy did not moderate the relationship between convergence marketing and bank performance. This study contributes to the conceptualization of convergence marketing and the identification of its effects on competitive advantage and bank performance. The identification of convergence marketing in this dissertation contains dimensions of mobile, security, foreign currency, holistic and interactivity as different aspects from the steps of Islamic banks to digitize their services to the internet in a single application. The results also indicate that convergence marketing does not have a direct effect on bank performance but has an indirect effect through competitive advantage. Convergence marketing must first create a bank advantage over its competitors to have a good effect on bank performance. This study offers many opportunities for Islamic bank marketers to improve performance. Many Islamic banks currently do not implement Islamic marketing ethics consistently and thoroughly. The results of this study encourage Islamic banks by showing that the more intensive and consistent they are in implementing Islamic marketing ethics, the better their competitive advantage and the higher the performance. This effort can be done in various ways, such as offering tariffs/ratios of services transparently to customers, not exaggerating the benefits of the products offered to distort customer expectations, building brands that can strengthen customer confidence in Islamic banks and only offering products and services with high-quality standards. This study uses a sample of Islamic banking so that it is still limited to certain types of banks. Future research needs to conduct model testing in different contexts such as conventional banking. In addition, further research needs to use the capabilities or capabilities of bank IT as a moderator in the effect of convergence marketing on bank performance. Future research also needs to control for more variables and use a scale that is more complex than the binary scale (for example, the percentage of share ownership or territory in the scope of the province or district/city). This research views the Islamic bank competitiveness through the lenses of Islamic ethical theory and convergence marketing theory.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-04-08
      DOI: 10.1108/JIMA-07-2021-0225
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Supply chain integration and halal frozen meat product returns

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      Authors: Yudi Fernando , Muhamad Fairuz Ahmad Jasmi , Ika Sari Wahyuni-TD , Fineke Mergeresa , Kamarul Azman Khamis , A. Fakhrorazi , Rusdi Omar
      Abstract: Halal frozen meat product returns are major challenges in the halal frozen meat supply chain because of the sheer volume and processing costs of returns. The purpose of this paper is to investigate the effect of integrated halal supply chain (IHSC) strategies on effective product returns with halal logistics (HL) as an interceding variable. This paper used the cross-sectional technique to select samples from a population that revolved around the halal food industry in Malaysia. Data collected from halal service providers who handle halal frozen meat product returns provided insightful findings. The findings of this paper indicate that the IHSC dimensions, such as interactive fairness, procedural fairness and service coverage, are positively associated with effective product returns. It also shows that HL plays a mediating role between the IHSC and effective product returns. From a practical viewpoint, this paper suggests that an effective return service system can be designed to emphasise the category of interactive and flexible justice services through refunds or product replacement, depending on customer's demand. The result of this paper provides insights into how logistics service provider managers effectively and efficiently handle the halal supply chain network when involving product returns.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-04-07
      DOI: 10.1108/JIMA-05-2021-0144
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • AI-enabled technologies to assist Muslim tourists in Halal-friendly
           tourism

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      Authors: Mohamed Battour , Khalid Mady , Mohamed Salaheldeen , Mohamed Elsotouhy , Israa Elbendary , Erhan Boğan
      Abstract: This paper aims to present a theoretical account of the connection between artificial intelligence (AI) enabled technologies and Muslim-friendly tourism experiences (MFTX) using the customer experience (CX) theory, reference group theory and theory of tourism consumption systems. A model research design is adopted to build a theoretical framework that predicts relationships between constructs. Critical assessment in tourism and AI literature is used to explore AI-enabled technologies in Halal-friendly tourism. The findings of this paper have conceptualised the CX theory for Muslim travellers satisfying their religious needs in Halal-friendly tourism by suggesting a new construct called the MFTX. It also offered a theoretical model for using AI-enabled technologies to improve the MFTX. This study provides a new theoretical model for using AI-enabled technologies to improve the MFTX. This paper is also expected to provide suggestions for tourism operators and service providers to cater to Muslim tourists’ needs using AI technologies.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-03-31
      DOI: 10.1108/JIMA-01-2022-0001
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Factors influencing green purchase behavior among millennials: the
           moderating role of religious values

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      Authors: Muhammad Asif Qureshi , Asadullah Khaskheli , Jawaid Ahmed Qureshi , Syed Ali Raza , Komal Akram Khan
      Abstract: An individual’s standard of living is profoundly affected by industrialization and technology’s continuous revolution. At present, the environment is uncontrollable and global warming is increasing. Therefore, there is a need to protect the earth immediately as the lives of all creatures are at risk. The purpose of this paper is to determine the factors related to green purchase behavior (GPB) by incorporating religious values (RGV) as a moderator. Moreover, the moderating role of RGV has been incorporated so that the importance of RGV in the life of millennials can be examined. Smart partial least square (PLS) has been used for data analysis, and PLS-structural equation modeling has been used to assess measurement and structural models. The findings reveal that environmental concern, environmental knowledge and green perceived value positively and significantly affect attitude and subjective norm (SN). Moreover, attitudes toward the purchase of green products and SNs also show a positive and significant relationship with green purchase intention (GPI). In addition, GPI is also positively and significantly associated with GPB. However, green brand knowledge portrays a positive but insignificant relationship with attitude and SN. Finally, RGV does not strengthen the relationship between intention and behavior. Religion is a strong predictor of individual behavior as people are emotionally connected with Islam’s teachings. Therefore, the study provides a unique contribution by adding RGV as a moderator in the model of TRA. Also, the authors targeted the specific generation, i.e. millennials, so that millennials’ behavior can be identified as it covers Pakistan’s large population. Also, millennials are the people who are more involved in decision-making.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-03-31
      DOI: 10.1108/JIMA-06-2020-0174
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Impact of corporate image on customer loyalty of Islamic banks: the role
           of religiosity, collectivism, sight cues and CSR

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      Authors: Ejaz Aslam , Muhammad Saleem Ashraf , Anam Iqbal
      Abstract: The prime objective of this study is to examine the impact of sight cues and corporate social responsibility (CSR) activities of the Islamic banks on loyalty by improving the corporate image (CI) of the Islamic banks. This study also examines the mediating effect of a CI along with moderating impact of religion and collectivism on loyalty. The data were obtained through the purposive sampling method by distributing questionnaires among the customers of Islamic banks. A total of 550 questionnaires were surveyed from six full-fledged commercial Islamic banks and eight Islamic windows of the commercial bank in Pakistan using variance-based structural equation modelling (partial least squares) to test the hypothesis. The results of the study reflected that sight cues and CSR activities have a significant impact on CI and keeping the customer’s loyalty. Additionally, religion and collectivism also moderate the relationship between CI and loyalty. From a managerial perspective, the study finding exhibits the significant effect, both directly and indirectly, of religiosity on the loyalty intention of the customers of Islamic banks. Hence, persuading the client that the bank is in complete compliance with (Shariah) will forestall their clients switching to another bank. This study is unique in its nature because it revealed the factors that lead to customer loyalty towards Islamic banks. The study found sight cues and CSR are the new indicators used to build CIs of Islamic banks.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-03-31
      DOI: 10.1108/JIMA-09-2021-0314
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Examining revisit intention from the basic foundation of Islam: the role
           of halal destination attributes and perceived value

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      Authors: Ali Mursid
      Abstract: The rapid development of Muslim travelers traveling to halal destinations stimulated this study to elucidate revisit intention based on the fundamental aspects of Muslim behavior, namely, Islamic belief and practice. First, the purpose of this study is to shed light on how Islamic belief affects the Islamic practice of Muslim travelers. Second, it verifies the effects of Islamic practice on halal destination attributes and destination attractiveness. Third, this study also identifies halal destination attributes that affect destination attractiveness, functional value and emotional value. Fourth, it further explores the effects of destination attractiveness on both functional value and emotional value. Finally, this study examines how both functional value and emotional value affect revisit intention. The respondents of this study are Muslim travelers who visited one of the four favorite halal destinations in Indonesia from 2019 to 2020. Using purposive sampling methods, this study successfully collected responses from 317 respondents, and then the data were analyzed using structural equation modeling. The results of this study demonstrate, first, Islamic belief positively and significantly affects Islamic practice. Second, Islamic practice positively and significantly impacts halal destination attributes and destination attractiveness. Third, halal destination attributes positively and significantly affect destination attractiveness, as well as both functional value and emotional value. Fourth, destination attractiveness positively and significantly impacts both functional value and emotional value. Finally, this study that found only emotional value positively and significantly impacts revisit intention, while functional value does not successfully increase revisit intention. This study contributes to the crucial aspects of Muslim travelers’ behavior based on the fundamental of Islamic teaching include Islamic belief and practice. Moreover, this framework also contributes to the explain Muslim travelers revisit intention to halal destination using the means-ends theory.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-03-30
      DOI: 10.1108/JIMA-07-2021-0232
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Consumer purchase of halal certified product: a quantitative systematic
           literature review

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      Authors: Muhammad Ashraf Fauzi
      Abstract: This study aims to review relevant studies concerning consumer purchase of halal-certified products. A total of 35 studies related to the consumer purchasing behavior of halal-certified products in top-tier journals have been identified according to the recommended systematic literature review methodology. A systematic literature review approach was implemented to examine, summarize and finally interpret the relevant research stream pertaining to consumer purchase of halal-certified products. There are five research streams extracted from this systematic review, halal study context, theories adapted, covariance-based-structural equation modeling (SEM) vs partial least square-SEM, Muslim vs nonMuslim consumer and role of religiosity. Despite the growing interest in the quantitative approach in consumer purchase behavior in halal-certified products, scholars in halal consumer studies must have a greater extent of work. These include incorporating diverse theories in the framework, an advanced SEM approach, and relevant determinants to capture consumer purchasing of halal-certified products in the highly anticipated and profitable Muslim market. Findings would help researchers in halal studies to consider and contemplate critical issues, according to the research stream presented in this review. To the best of the authors’ knowledge, this study is the first review of quantitative studies on consumer purchases of halal-certified products.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-03-30
      DOI: 10.1108/JIMA-09-2021-0299
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • What drives Muslims to boycott French brands' The moderating role of
           brand judgement and counterargument

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      Authors: Shofiya Yusri Salma , Hendy Mustiko Aji
      Abstract: This study aims to investigate some factors that might drive Muslims in Indonesia to get involved in a French brands boycott movement by examining the moderating role of brand judgment and counterargument. An online survey has been conducted to 1,063 respondents from all over Indonesia. The respondents are selected using the purposive sampling technique. The model is assessed using covariance-based structural equation modeling, which includes the assessment of measurement and structural model. An interaction moderation technique is applied to examine the effect of moderators on the structural model. This study shows that the French brand boycott is strongly affected by consumer animosity, perceived efficacy and subjective norms. Moreover, this study also found that the effect of animosity on boycott intention is dampened by brand judgment and counterargument. First, multinational companies are advised to be careful in creating a campaign. They should avoid sensitive words or the use of specific figures or places highly respected by Muslims. A sensitive campaign might spread hatred, and it is directly connected with the boycott movement based on history. Second, it is pivotal for multinational companies to focus more on product or brand values instead of controversial issues. Finally, multinational companies are also advised to strengthen brand love. When brand love is strong, it is difficult for them to stop patronizing the brand or even switch to other brands. Prior studies’ findings are still inconclusive in explaining some factors that lead to the success of a boycott call-to-action. Therefore, this study contributes to boycott literature by revealing the importance of brand judgment and counterargument to moderate consumer animosity and boycott intention link.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-03-29
      DOI: 10.1108/JIMA-04-2021-0128
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Predicting purchase behaviour of Indonesian and French Muslim consumers:
           insights from a multi-group analysis

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      Authors: Farah Syahida Firdaus , Ridho Bramulya Ikhsan , Yudi Fernando
      Abstract: This paper aims to model Muslim consumers' purchase behaviour that predicts the impacts of behavioural factors of spirituality, emotional value, image, trust and satisfaction on Halal-labelled food products. The model was used among Muslim consumers in Indonesia and France. A survey was conducted among Indonesian and French Muslim consumers who had bought Halal-labelled food products. The model was examined using Partial Least Squares Structural Equation Modeling (PLS-SEM) with multi-group analysis (PLS-MGA) to test specific differences between sample groups. All proposed hypotheses were accepted, except for the trust in purchasing behaviour. It was not significantly different in the two sample groups. The linkage from image to purchasing behaviour was not significantly related to the French sample group, and emotional value did not influence Halal-labelled food product purchase behaviour in the Indonesian sample group. The MGA results found a significant difference in spirituality, emotional value image and trust among Indonesian and French Muslim consumers. The guarantee of Halal food through a Halal label can fulfil the spirituality of Muslim consumers in carrying out Allah’s (SWT) command to consume Halal food, creating a product image, trust, satisfaction and emotional value that encourages positive buying behaviour. The finding shows that Muslim spirituality has extended the Islamic marketing literature to predict Muslim consumer behaviour. The company can emphasise in advertisements that the Halal-certified logo reflects the quality of products. To the best of the authors’ knowledge, this research is among the early study empirically confirming that spirituality and emotional value are critical domains to predict purchase behaviour between two different groups of Indonesian and French Muslim consumers.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-03-10
      DOI: 10.1108/JIMA-05-2021-0169
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Religious affiliation and religiosity: do Islamic appeals in advertising
           lead to higher purchase intentions among Muslim consumers in Dubai'

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      Authors: Catherine Nickerson , Effrosyni Georgiadou , Anup Menon Nandialath
      Abstract: The purpose of this study was to investigate whether including an Islamic appeal in a culture-neutral product advertisement has a positive effect on consumer attitudes to the advertisement leading to higher purchase intentions while considering religious affiliation and religiosity as moderating factors of the relationship. Conditional process analysis was applied to examine the mediation of the relationship between ad version and purchase intention through attitude to the advertisement as well as the moderating role of religious affiliation and religiosity among 819 consumers within the Dubai market. The analysis in this paper revealed that including an Islamic appeal in an advertisement does not have a positive effect on attitude to the advertisement or purchase intention, neither for Muslim consumers in general nor for Muslim consumers with high levels of religiosity. Conversely, including an Islamic appeal has a significant negative effect on the purchase intentions of Christian consumers within the Dubai market, as well as on those consumers who did not state their religious affiliation. Marketers should reconsider the use of Islamic appeals in product advertising, especially in relation to the promotion of culture-free products within diverse expatriate populations such as that represented by the Emirate of Dubai. This study sheds light on the underexplored role of religious affiliation and religiosity in relationship to consumer behavior within the field of Islamic marketing in a major retail hub in the Middle East.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-03-10
      DOI: 10.1108/JIMA-10-2021-0332
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Halal tourism as a strategic option for South Korean tourism

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      Authors: Ajeng Puspa Marlinda , Faris Al-Fadhat , Bambang Cipto , Hasse Jubba
      Abstract: This study aims to investigate the opinion of a group of informants in Seoul – South Korea’s foremost destination – on the possibility of developing a halal tourism policy that is closer to the wishes of Muslim customers, which is also in line with Islamic principles. This research investigated the perceptions of 17 key informants. The data was conducted through interview about the possibility of developing an industry that is more in line with the lifestyle of Muslim tourists and more in line with halal criteria. This study shows that the idea is quite attractive, especially among Seoul tourism industry players and even the South Korean Government itself. Although the potential for halal tourism is recognized, its development is currently divided into three groups, namely, groups that support the development of the policy, groups that reject and groups who do not care about it. The research in this paper shows further developments from the studies that have been conducted in Djerba, Tunisia, that halal tourism carried out in Seoul, South Korea, has become a priority for the government through agencies/institutions/communities related to the halal industry.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-03-08
      DOI: 10.1108/JIMA-03-2021-0074
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Firms’ commitment to Halal standard practices in the food sector: impact
           of knowledge and attitude

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      Authors: Nurul Hudani Md Nawi , Puteri Hayati Megat Ahmad , Habibie Ibrahim , Norazah Mohd Suki
      Abstract: The purpose of this study is to examine the effect of knowledge and attitude on firms’ commitment to Halal standard practices in a developing nation’s food sector. Additionally, the moderating effect of gender on this association is explored. The partial least squares-structural equation modelling (PLS-SEM) technique is used to analyse the results of a self-administered questionnaire completed by 200 internal Halal executive officers of multinational corporations and small and medium enterprises in a developing nation’s food sector. The empirical findings reflect the significant role of attitude in influencing firms’ commitment to Halal standard compliance in the food sector and thereby contribute towards improving organisational performance. In more detail, male respondents were more likely than female respondents to have a favourable attitude toward Halal standards in the food industry. Additionally, a positive attitude can influence how employees are judged on their adherence to Halal standard processes. This encouraging outcome is the result of joint efforts by all government agencies, statutory bodies and private organisations involved in Halal practices. Halal food producers should engender greater commitment to Halal standard practices within the buyer–supplier relationship due to the crucial nature of Halal concerns in food production. They should place a premium on strategic planning to safeguard the integrity of Halal food for consumption. This study considerably advances the existing body of knowledge by applying the consumer decision model to explain the relationships between knowledge, attitude and firms’ commitment to Halal standard practices in the food industry of a developing nation, with gender serving as a moderating variable. The empirical findings addressed the research gap by offering noteworthy insight into a subject that has received minimal attention in prior studies.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-03-08
      DOI: 10.1108/JIMA-10-2021-0333
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Buying US products and services: religiosity, animosity, and ethnocentrism
           of young consumers

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      Authors: Sadiq , Muhammad Salman Ahmad
      Abstract: The aim of this empirical study is to examine how religiosity, animosity and ethnocentrism interact to influence judgment about US products and purchase actions of young consumers in a conservative Islamic country like Pakistan. Many studies have been conducted before in progressive Islamic countries such as Malaysia, Jordan, Turkey and Tunisia but not in conservative Islamic countries like Pakistan. A validated questionnaire derived from literature is used for data collection. Data were collected from 381 college students in four provincial capital cities of Pakistan (Karachi, Lahore, Quetta and Peshawar). Structural equation modeling is used to test the framework. This study reveals key significant cause and effect relationships like consumers religiosity on foreign product judgment, consumers animosity on foreign product judgment, consumers religiosity on ethnocentric tendencies of consumers, consumers ethnocentric tendencies on foreign product judgment and foreign product judgment on purchase action of consumers. This study attempts to add value to the existing literature on consumer behavior, especially the role of religiosity, animosity and ethnocentrism in young consumers. This study is the first of its kind on examining religiosity, animosity and ethnocentrism among young consumers in Pakistan. To the best of the authors’ knowledge, this study will guide the marketing managers to formulate appropriate strategies when targeting young consumers, especially when they decide to boycott US products.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-03-02
      DOI: 10.1108/JIMA-08-2021-0263
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Antecedents of giving charitable donations (Sadaqah) during the COVID-19
           pandemic: does Islamic religiosity matter'

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      Authors: Youssef Chetioui , Harit Satt , Hind Lebdaoui , Maria Baijou , Sara Dassouli , Sara Katona
      Abstract: This paper aims to identify the antecedents of giving charitable donations (Sadaqah) during the pandemic in a majority-Muslim country. This paper proposes and tests a theoretical framework in which attitude toward giving donations mediates the effects of perceived behavioral control, subjective norms and past behavior on giving charitable donations (Sadaqah). The authors also investigate the mediating effect of attitude toward giving donations and the moderating effect of Islamic religiosity in an emerging nation characterized by the dominance of the Islamic doctrine. Gender, age and income have been examined as control variables. Survey data from a sample of 377 respondents from Morocco were analyzed to test the hypotheses using structural equation modeling. The results indicate that past behavior, subjective norms, attitude toward giving donations and intention to donate are key predictors of giving charitable donation during the COVID-19 pandemic. This paper also confirms the mediating effect of attitude toward giving donations, e.g. subjective norms trigger positive attitude toward giving donations, which increases respondents’ donation frequency. The results also suggest a significant moderating effect of Islamic religiosity, e.g. individuals who feel themselves as highly religious are more likely to develop a favorable attitude toward giving donations and are therefore more likely to donate during the pandemic. The findings suggest practical and social implications for both academics and practitioners. As attitude, subjective norm, past behavior and intention are found to significantly influence giving charitable donations (Sadaqah), fundraising organizations should give serious attention on these factors to improve individuals’ charitable giving (Sadaqah). Such organizations should also consider the use of faith-based messages and religious morals when planning their advertising campaigns in majority-Muslim markets. Although preliminary studies have already attempted to provide knowledge about the factors influencing giving donations among both Muslims and nonMuslims, potential antecedents of giving donations (Sadaqah) during the COVID-19 pandemic have not been considered and are yet to be empirically investigated. This paper provides new perceptions on factors influencing giving donations on a majority-Muslim majority country where no zakat institution operates. Such findings can be useful for both academicians, fundraising organizations and policymakers in Morocco to promote charitable actions and boost its socio-economic affects.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-03-02
      DOI: 10.1108/JIMA-09-2021-0296
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Optimized distribution of halal products using tabu search

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      Authors: Dwi Agustina Kurniawati , Asfin Handoko , Rajesh Piplani , Rianna Rosdiahti
      Abstract: This paper aims to optimize the halal product distribution by minimizing the transportation cost while ensuring halal integrity of the product. The problem is considered as a capacitated vehicle routing problem (CVRP), based on the assumption that two different types of vehicles are used for distribution: vehicles dedicated for halal product distribution and vehicles dedicated for nonhalal products distribution. The problem is modeled as an integer linear program (ILP), termed CVRP-halal and nonhalal products distribution (CVRP-HNPD). It is solved using tabu-search (TS)-based algorithm and is suitable for application to real-life sized halal product distribution. Two approaches are used in solving the problem: exact approach (integer-linear program) and approximate approach (TS). First, the problem is modeled as ILP and solved using CPLEX Solver. To solve life-sized problems, a TS-based algorithm is developed and run using MATLAB. The experiments on numerical data and life-sized instances validate the proposed model and algorithm and show that cost-minimizing routes for HNPD are developed while ensuring the halal integrity of the products. The proposed model and algorithm are suitable as decision support tools for managers responsible for distribution of halal products as they facilitate the development of minimum cost distribution routes for halal and nonhalal products while maintaining the integrity of halal products. The model and algorithm provide a low transportation cost strategy at the operational level of halal products distribution while fulfilling the halal logistics requirement. To the best of the author’s knowledge, this is the first study that specifically deals with the CVRP of halal products distribution by proposing CVRP-HNPD model and TS-CVRP-HNPD algorithm. The proposed model and algorithm ensure the integrity of halal products along the distribution chain, from the warehouse (distribution center) to the retailer, while achieving lowest transportation cost.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-02-24
      DOI: 10.1108/JIMA-05-2020-0143
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Is halal universal' The impact of self-expressive value on halal brand
           personality, brand tribalism, and loyalty: case of Islamic hospitals

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      Authors: Hendy Mustiko Aji , Istyakara Muslichah
      Abstract: The purpose of this study is to examine the antecedents and consequences of halal brand personality in the hospital industry by comparing Muslim and non-Muslim Islamic hospital visitors. Online questionnaires were distributed to 113 Muslim and 100 non-Muslim Islamic hospital visitors using a purposive proportional sampling technique. The structural equation modelling (SEM) method was used, which is appropriate for complex model testing. SEM was used for both the second-order model and multigroup analysis to compare Muslim and non-Muslim visitors. Self-expressive value was significantly affected by halal brand personality. Self-expressive value was a direct antecedent of brand tribalism, which affects brand loyalty. Brand tribalism positively affected brand loyalty. No differences between Muslim and non-Muslim visitors were found, indicating that halal is a universal concept, particularly in the hospital brand personality context. Islamic hospital marketing managers should empower visitors to build strong brand advocacy. These strategies may lead to new hospital visitors and can be achieved by creating user-generated content distributed via social media. User-generated content is a powerful form of brand advocacy, as non-customers do not view it as marketing. This study provides insightful empirical contributions to brand literature by showing that halal is a universal and inclusive concept, relatively accepted by consumers regardless of their religious background. This study also offers managerial insights for hospital policymakers in developing strategic programs to strengthen Islamic hospitals' halal brand personalities.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-02-24
      DOI: 10.1108/JIMA-10-2021-0327
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Understanding farmers’ decision-making to use Islamic finance through
           the lens of theory of planned behavior

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      Authors: Ali Abid , Shang Jie
      Abstract: This study aims to determine the non-economic factors that probably influence the Pakistani farmers to use Islamic finance for agricultural production. This paper analyzes the other religiosity and familial leadership constructs in the standard theory of planned behavior (TPB) model from the Islamic banking perspective. Data were collected from 233 farmers using snowball sampling techniques and partial least square structural equation modeling used for data analysis. An additional qualitative analysis was conducted of seven respondents through semi-structured interviews to deepen into knowledge about Islamic banking. The findings demonstrate that attitude, subjective norms, religiosity and familial leadership to use Islamic banking among the farmers play a primary motivating role in manipulating their behavioral intentions to use it. However, PBC negatively affected the behavior of farmers to use Islamic banking. This study highlights the importance of emotional attachment between the farmers and Islamic financial products according to Shariah law. Therefore, Islamic banks need effective strategies for the development of innovative products in the agricultural sector according to the Shariah principle. The research contributes to the area of Islamic banking, demonstrating that “familial leadership” significantly influences an individual’s behavior toward decision-making to use Islamic finance.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-02-16
      DOI: 10.1108/JIMA-10-2020-0324
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Effect of destination competitiveness attributes on tourists’ intention
           to visit halal tourism destination in Indonesia

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      Authors: Yuliani Dwi Lestari , Faridatus Saidah , Aghnia Nadhira Aliya Putri
      Abstract: This paper aims to explore the effect of three destination competitiveness attributes: core resources and attractors, supporting factors and destination management on the tourist perceived behavioral control, perceived value, trust and tourists’ intention to visit halal tourism destination in Indonesia. Quantitative data is collected by conducting an online survey. Using data from 244 Muslim respondents in Indonesia, this study applies a partial least square-structural equation modeling to test and estimate relationships among variables. The results show that perceived behavioral control, perceived value and trust directly influences the intention to visit halal tourism. Subsequently, supporting factors also directly affect the intention to visit halal tourism, whereas the other attributes of destination competitiveness that is core resources and attractors and destination management have an indirect relationship or act as mediating variable to the intention. Destination management performs as a driving force of intention to visit halal tourism through the three variables, namely, perceived behavioral control, perceived value and trust. Meanwhile, core resources and attractors only have an indirect relationship through trust. There are limitations of the data collection, the respondent of the survey in this study is Muslim tourist, for wider range of region the study should also be conduct not only for Muslim respondent but also non-Muslim respondent to get comprehensive data of halal tourism market in Indonesia. This study provides insights to the government and stakeholders about domestic tourist intentions toward halal tourism destinations. This study also makes some recommendations for elements that can be used to increase tourist acknowledgement of halal tourism, acquire the domestic tourist market and increase state revenue through halal tourism. This study has substantial implications; halal tourism in Indonesia has a promising economic future. The tourism industry is not only intended to increase government revenue but has also contributed to environmental sustainability. The study reveals the significance of destination management in halal tourism. Hence, to make Indonesia a leading country in halal tourism, Indonesia needs to fulfill the tourism destination competitiveness among others to implement sustainable tourism and enhance the infrastructure, promotion, services and environmental aspects. This study offers a framework model related to halal tourism focus on destination competitiveness as part of the knowledge contributions. Besides, the findings of the study can be the references for the stakeholders to take any strategic decision with regards to attract tourists’ intention to visit halal tourism destinations.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-02-10
      DOI: 10.1108/JIMA-12-2020-0368
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Antecedents and outcomes of memorable halal food experiences of non-Muslim
           tourists

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      Authors: Erose Sthapit , Peter Björk , Senthilkumaran Piramanayagam , Dafnis N. Coudounaris
      Abstract: This study aims to examine the underlying antecedents of memorable halal food experiences by considering how specific internal factors of non-Muslim tourists – novelty seeking, authenticity and sensory appeal – combine with external factors in a restaurant setting – togetherness, experience co-creation and substantive staging of the servicescape – to effect memorable halal food experiences. The study also examined the relationship between memorable halal food experiences and place attachment. During the first week of August 2021, an online survey was used for data collection and shared on Amazon Mechanical Turk (Mturk) as well as sent to non-Muslim people known to the authors to have had halal food experiences in a tourism setting. A total of 293 valid responses were obtained. The results revealed that novelty seeking, authenticity, experience co-creation, substantive staging of the servicescape, togetherness and sensory appeal influence memorable halal food experiences. Furthermore, these experiences positively impact place attachment. This is one of the first studies to explore non-Muslim tourists’ memorable halal food experiences.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-02-08
      DOI: 10.1108/JIMA-08-2021-0271
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Qur’anic wisdom and the sustainability mind-set: deciphering the
           relationship

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      Authors: Noha El-Bassiouny , Yasmin Anwar Abdou , Dina El-Bassiouny , Ahmad Jamal , Jonathan Wilson
      Abstract: This paper aims to examine practical wisdom from the Islamic religion elaborating on how it pertains to the sustainability mind-set. The purpose is to assess whether the Islamic and sustainability mind-sets coincide and if so, how they do. The first two chapters of the Holy Qur’an were divided into parts based on the divisions in the exegesis by Abu Bakr Al-Jaza’eri. Next, a qualitative content analysis of the main sustainability themes in these chapters was conducted. The first stage of the content analysis involved the collection of Qur’anic verses related to the sustainability concepts. Following that, inductive interpretive analysis was conducted in the second stage of the content analysis, where key sustainability lessons within the agreed upon Qur’anic verses were extracted. The empirical study reported in this paper reveals 10 lessons from the examined Qur’anic text that pertain to the sustainability mind-set. Each of these lessons appears to foretell the wisdom behind the sustainability mind-set. This study contributes to the literature on sustainability and Islam in two ways. First, the analysis results in key lessons relating to sustainability, the majority of which were not covered in existing literature. Second, the research takes a holistic approach to finding commonalities between the sustainability mind-set and the Islamic mind-set, instead of focusing on a specific aspect of sustainability such as the environment.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-02-04
      DOI: 10.1108/JIMA-07-2021-0227
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Does religious knowledge level affect brand association and purchase
           intention of luxury cars' Case of the Lexus cars in Indonesia

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      Authors: Ririn Tri Ratnasari , Anniza Citra Prajasari , Salina Kassim
      Abstract: This study aims to analyze the role of religious knowledge level in influencing customers’ brand association and purchase intention of luxury cars by focusing on the Indonesian context and taking the Lexus brand as a case in point. A sample of 159 respondents was taken from a population of Muslim consumers who live in Java province, Indonesia, and who have not had Lexus luxury car but have had other cars before. Using a quantitative research approach on primary data collected in several cities in Indonesia, the study adopts the partial least square as a method of analysis. The study shows that brand association positively and significantly influences Muslim consumers’ attitudes on luxury cars, in this case, the Lexus brand. More importantly, the level of religious knowledge among Muslim consumers is shown to significantly weaken the influence of consumer attitudes toward purchase intention on luxury cars. The study also shows that brand association has a significant influence on Muslim consumers’ purchase intention on luxury cars. This study only explores the consumers’ perceptions based on their income levels. Further details of the consumers when making purchases of the luxury cars are not being considered; this includes who the decision-maker is, gender and education level. There are several important implications that come from this study, especially on the risk of after-sales that will be experienced by luxury car owners, in this case, the Lexus brand. Luxury car manufacturers should show and highlight different characters in representing each variant or each type, to be more reflective of the intention and personalities of consumers who purchase luxury cars and not only to show the impression of owning the luxury cars. There are also social implications of this research where although middle- and high-income consumers do not always intend to buy luxury cars due to the role of religiosity that directs the Muslim consumers to evaluate whether it is really necessary to buy the luxury cars. There has been a gap in the literature in assessing the role of religious knowledge level in affecting brand association as well as purchase intention, especially from a quantitative research approach and particularly focusing on the Indonesian context. This study including in responsible consumption as a good customer, which is one of Sustainable Development Goals items.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-02-03
      DOI: 10.1108/JIMA-01-2020-0004
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Do young Muslim choose differently' Identifying consumer behavior in
           industry

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      Authors: Mohamad Rahmawan Arifin , Bayu Sindhu Raharja , Arif Nugroho
      Abstract: With a substantial Muslim population in the world, Indonesia has economic potential in halal products’ consumption. However, as new products develop, halal products need a specific marketing strategy since the consumers of this industry have unique characteristics. This study aims to examine consumer behavior toward halal products by examining how content quality, religious consciousness and brand awareness affect consumer buying behavior and consumer loyalty. This research uses a quantitative approach by surveying 1,429 young Muslim students in Indonesia. This research uses a structural equation model analysis to prove the relationship among the variables of this study. The results revealed that religious consciousness and content quality have a direct positive significant influence on consumer buying behavior. The indirect significant effect is also exhibited by brand awareness as a mediating variable. This paper also found empirical evidence that consumer buying behavior has a significant positive relationship with consumer loyalty. Besides, the significant positive relationship between consumer buying behavior and consumer loyalty is moderated by consumers’ gender. This study is restricted in young Muslim community from Islamic universities in Yogyakarta and Central Java, Indonesia. Besides that, this research is further restricted regarding the involved variables that is tested in proposed model. This concerns the involvement of content quality, religious consciousness, brand awareness, consumer buying behavior and consumer loyalty. The result would give an insight to marketing practitioners on formulating marketing strategy to attract much consumers on purchasing halal products and then expanding their business. This study further profound that religious-based products’ consumers have seem characteristics to conventional-based products, they need to be induced through rational approaches of appropriate content marketing strategy. This study gives an empirical proof to extended of stimuli-organism-respond model, which is held by many scholars as the primary theory in spelling out the consumer behavior. To the best of the authors’ knowledge, this research is the first study that attempts the using of such theory to capture the consumer behavior in halal industry. Besides, this study further serves a breakthrough on how does content marketing determine young Muslim consumers’ behavior.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-02-01
      DOI: 10.1108/JIMA-02-2021-0049
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Traceability technology, halal logistics brand and logistics performance:
           religious beliefs and beyond

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      Authors: Yudi Fernando , Ika Sari Wahyuni-TD , Ahmed Zainul Abideen , Fineke Mergeresa
      Abstract: The purpose of this study is to investigate the impact of Halal traceability technology usage on Halal logistics performance with a Halal logistics brand as a mediator. An online survey was conducted to gather responses from logistics service providers (LSPs), including strategic logistics units (manufacturing/brand owners) in Malaysia, which offer Halal logistics services. Halal traceability technology system and Halal traceability training are two critical domains to strengthen market recognition of Halal logistics brand for LSPs. The study found that the Halal logistics brand played a mediating role in connecting the usage of Halal traceability technology and logistics performance. The logistics industry needs to focus on Halal logistics services as a unique proposition. The ability of LSPs to build a Halal logistics brand thru traceability technology had created positive impressions for clients. LSPs must consistently engage in Halal training and remain technologically alert to build Halal brand value. Halal-based strategic branding will assist an LSP to stand out among its competitors. Even though Halal branding has been studied widely, little attention has been given to how the usage of Halal traceability technology can improve Halal logistics branding and logistics operational performance. The result suggests that LSPs need to build a Halal logistics brand and design a proper logistics business strategy to target Sharia compliance-oriented consumers.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-02-01
      DOI: 10.1108/JIMA-06-2020-0183
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Promoting as a product of Islamic finance to fund social causes for
           well-being of the underprivileged: evidence from Bangladesh

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      Authors: Nazamul Hoque
      Abstract: This study aims to look into the scope of exploring and promoting business zakah for the enhancement of the well-being of the underprivileged in society. This is mainly a qualitative research conducted using both primary and secondary data. Primary data have been collected from 34 business entrepreneurs in Bangladesh through semi-structured in-depth interviews. The secondary data have been collected from annual reports with a view to calculating business zakah of five business enterprises for providing an indicative picture of prospective volume of business zakah in Bangladesh. Finally, collected qualitative data have been analyzed thematically following the due procedures with a view to addressing the research questions. The findings reveal that around thirty five percent of sample entrepreneurs have used business zakah fund for fully and partially financing their social projects. It also reveals that on average annual business zakah fund amounts to nearly 144m BDT (around US$1.7m) per business enterprise. These findings bear clear witness that business zakah has extensive scope and promising prospect to be an instrument of financing social projects aimed at ensuring social well-being of the disadvantaged. The findings of this research can be used as a guide to promote business zakah to finance social programs aimed at ensuring the well-being of the underprivileged of all societies particularly of Muslim countries representing one-fourth of the world population. Exploring and promoting business zakah as an initiative of broadening the base of zakah is an innovative move and net addition to the literature of Islamic finance. It contributes greatly to the poverty alleviation movement in the sense that Muslim business entrepreneurs will now find their business zakah fund readily available to finance their social projects aimed at ensuring well-being of the impoverished.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-01-31
      DOI: 10.1108/JIMA-10-2021-0337
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Determinants to adopt conventional and Islamic banking: evidence from
           Indonesia

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      Authors: Junaidi Junaidi , Suhardi M. Anwar , Roslina Alam , Niniek F. Lantara , Ready Wicaksono
      Abstract: This paper aims to investigate how extrinsic and intrinsic religiosity influences the mediator variables, such as consumers’ brand image and materialism in the Indonesian banking sector (e.g. conventional and Islamic). It also examines how mediators influence consumers’ preferences. The sample consists of 575 bank consumers. The experiment method was used to test the research hypotheses through three studies. The empirical results indicate that religiosity positively affects consumers' decision-making process, precisely when bank products are based on Islamic principles. Furthermore, consumers' brand image and materialism partially mediate religiosity and consumers’ preferences. This study was limited to Indonesian bank consumers. Therefore, future study is needed to analyze cross-region. Bank managers and regulators need to enhance Islamic banks' products and services and the varying principle between conventional banks. They also need to enlighten consumers from the perspective of business and religiosity. This study contributes to consumers’ behavior literature and the decision-making process of developing and testing a model of religious determinants of consumer preference toward bank products.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-01-28
      DOI: 10.1108/JIMA-03-2021-0067
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Innovations in entrepreneurial marketing dimensions: evidence of Halal
           food SMES in Ghana

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      Authors: Wisdom Apedo Deku , Jiuhe Wang , Narain Das
      Abstract: Small and medium enterprises (SMEs) do not need only traditional marketing strategies in the dynamic business environment of the manufacturing sector. Entrepreneurial marketing dimension (EMD) is an alternative marketing approach for SMEs. Therefore, this paper aims to investigate whether EMD innovation has a positive and significant effect on SMEs performance on Ghanaian Halal food and beverages. Correlative descriptive research method was used and 432 questionnaires with five-point Likert scale were distributed among owners-managers of manufacturing sectors of Ghanaian Halal food and beverages SMEs producers were chosen by a simple random sampling method. Structural equations modelling structural equations modelling techniques was used to analyse data. The result of data analysis indicates a positive and significant effect of EMD on manufacturing SMEs performances of Halal food. Nevertheless, the effect of EMD on the production performance of the aforementioned companies is confirmed positive. The findings also show that production performances of Halal food SMEs result in their financial performance. The study’s sample is limited to Halal food SMEs manufacturing in Ghana. More research can be done investigating this relationship from different sectors and in Islamic and non-Islamic countries. This research implies that Halal food SMEs manufacturing producers in a country is imperative in Muslim-minority countries. This study gives a benchmark for the non-Muslim-majority countries which endeavour to embark on the Halal SMEs manufacturing food. Muslim-minority countries that envision to succeed in the global Halal market could emulate Ghana’s approach in branding itself as a recognised non-Muslim-majority country in producing Halal foods. This can be done by implementing innovative, proactive, opportunist, risk-taking and customer-oriented initiatives to achieve better market and innovative performances and higher profits. This paper fills a knowledge gap by presenting the first comprehensive overview of Halal food SMEs manufacturing performance research that enhances the ongoing discussion in hospitality, entrepreneurship and marketing fields in Islamic and non-Islamic contexts.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-01-21
      DOI: 10.1108/JIMA-03-2021-0098
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Segmenting Umrah performers based on outcomes behaviors: a cluster
           analysis perspective

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      Authors: Islam Elgammal , Ghada Talat Alhothali , Annarita Sorrentino
      Abstract: Umrah is a religious ritual that takes place inside the Holy Mosque in Makkah. Umrah can be performed any time during the year; however, performing Umrah in the month of Ramadan is much rewarded. Although the kingdom of Saudi Arabia is hosting this event each year, studies that focus on exploring the Holy Mosque visitor segments are scarce. This study aims to explore and describe the marketing segments of Umrah performers relative to their Umrah experience inside the Holy Mosque of Makkah. Most specifically, this study aims to explore segments of Umrah performers based on their perception of servicescape, hedonic and convenience value and the visitors’ outcome behaviors [i.e. intention to revisit and positive word of mouth (PWOM)]. Mixed-method techniques of data collection [i.e. self-administered questionnaires (n = 278) and short discussions (n = 10)] were used. Cluster analysis is used for data analysis. The findings revealed four clusters of Umrah performers: real, occasional, rational and passionate performers. This study is a first attempt to target pilgrims based on their experience with the servicescape during the organized religious event; despite its exploratory nature, it reveals interesting insights that will be useful for managers and scholars. Although the study helps to enrich the existing knowledge on visitors’ experience and proposes some implications for practitioners, it does have some limitations. First, convenience sampling was used, and hence the findings cannot be generalized. Second, the limited period of observation did not allow the authors to provide a complete picture of the pilgrims’ behavior; for this reason, the study findings partially describe the phenomenon. Another limitation is related to the difficulty of approaching respondents from Asia or South East Asia although they constitute a significant percentage of the total Umrah performers every year; this is because of the language barrier as data was collected from only English and Arabic speakers. Hence, to overcome these limitations, it is suggested that future studies could be expanded to target Asian respondents and perhaps other nationalities; and could be undertaken in other religious contexts. Moreover, an interesting future study could be carried out to compare the same model during other religious events. Added to that, another growing area of research could be approached by researchers, such as the impact of pilgrims sharing their experiences on influencing E-PWOM. The findings reveal several implications for policymakers and stakeholders. The segmentation of Umrah performers assists destination managers, policymakers and local firms involved in managing this mass event to identify effective marketing decision-makers, business strategies and policymakers to satisfy the needs of these visitors (Disegna et al., 2011). Particularly, the identification of the key characteristics of these visitors can help destination marketers to develop a marketing mix that suits the needs of each cluster (Smith et al., 2014). Despite that the performers’ main motivation is the religious purpose, marketing strategists can attract the attention of these visitors to visit other religious, cultural and heritage sites in the country. Encouraging the visit to other tourist spots in Saudi has several impacts on nourishing the economy and the community. Tourism in Saudi could encourage entrepreneurs to start new ventures to satisfy the need of visitors to the country. Small-medium enterprises could benefit from tourism as they could target market niches in which leader companies are not serving. For instance, hand-made souvenirs are one of these industries that could grow to satisfy the need of visitors. The results contribute to the literature of event segmentation by identifying visitors’ profiles to rarely investigated destinations. The findings reveal several implications for policymakers and stakeholders.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-01-18
      DOI: 10.1108/JIMA-01-2021-0004
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Determinants of Muslim consumers’ halal cosmetics repurchase intention:
           an emerging market’s perspective

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      Authors: Shadma Shahid , Mohammad Ashraf Parray , George Thomas , Rahela Farooqi , Jamid Ul Islam
      Abstract: Due to a staggering growth rate in the recent past, halal products have attained a significant attention of marketers across countries. However, marketing practitioners seek to have detailed understanding of what drives consumers of different demographics towards this product category so as to better market and position themselves in the competitive landscape. Correspondingly, this study aims to provide insights into the Muslim women consumers’ halal cosmetics purchase behaviour and examines the variables (and their interplay) when purchasing such products. The data for the study were collected through a self-administered questionnaire from 371 Muslim respondents from India. The data were analysed through structural equation modelling using AMOS 22.0 SEM software. The findings of this study reveal that religious knowledge, religious commitment and halal certification(s) affect consumers’ actual purchase behaviour of halal cosmetics, which subsequently drives their repurchase intention. The findings further reveal a non-significant effect of religious orientation with both the actual purchase behaviour and repurchase intention towards halal cosmetics. Additionally, actual purchase behaviour of halal cosmetics is found to positively affect customers’ repurchase intentions. Despite the recent growth of overall beauty industry, this particular segment of halal cosmetics has a huge potential given the phenomenal preference that Muslim consumers have shown in such niche. Therefore, this paper contributes towards examining the key factors influencing consumers purchase behaviour towards halal cosmetics in India that can be capitalized on.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-01-17
      DOI: 10.1108/JIMA-08-2021-0265
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • The perception of success in the halal market: developing a halal
           entrepreneurship success scale

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      Authors: Mohamed Salaheldeen , Mohamed Battour , Muhamad Azrin Nazri , Ummi Salwa Ahmad Bustamam , Azreen Jihan Che Mohd Hashim
      Abstract: The purpose of this paper is to examine how Halal entrepreneurs perceive success and accordingly develop a novel scale to measure Halal entrepreneurship success. A sequential mixed methodology was used to develop the Halal entrepreneurship success scale (HESS). The qualitative phase began with a literature review to gain insights into (Halal) entrepreneurship success and identify gaps. Ten respondents were then interviewed to understand how they perceive success. The scale items were then generated based on insights from the literature and the interview findings. The quantitative phase was carried out in two cycles. In the first cycle, a questionnaire was developed and pilot data were collected from a representative sample of 100 respondents. In the second cycle, the revised scale was tested on 300 respondents to confirm its final items and dimensions. Exploratory factor analysis and confirmatory factor analysis were used in the quantitative phase. The final HESS scale contains 24 items divided into four dimensions: Islamic success (seven items), economic success (six items), social success (five items) and environmental success (six items). This scale is perhaps the first to measure entrepreneurial success in its association with religion. It is expected to be a useful contribution to entrepreneurship theory and the Halal industry. The paper presents a foundation for future works on how to define the measures of success of Halal entrepreneurs.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-01-11
      DOI: 10.1108/JIMA-10-2021-0341
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Between awareness of halal food products and awareness of halal-certified
           food products

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      Authors: Hardius Usman , Chairy Chairy , Nucke Widowati Kusumo Projo
      Abstract: The purpose of this study are: to study the difference between halal awareness and halal certified awareness, and the relationship between the two variables; to study the differences in knowledge about halal and halal certified, as well as their relationship with halal awareness and halal certified awareness; and to build and test research models regarding factors that affect certified halal awareness. The target population is Muslims who live in Indonesia and are 18 years old or more. The self-administered survey method is carried out based on a purposive sampling technique. The authors collect data from 428 Muslim respondents in Indonesia through an online survey. This study applies the partial least square–structural equation model to examine causal relationships and test hypotheses. This study reveals several results: halal awareness is a different concept from halal-certified awareness; knowledge of halal is a different concept from knowledge of halal certificates; awareness is an outcome of knowledge, but knowledge is not an outcome of awareness; halal awareness has a significant effect on halal-certified awareness; knowledge about halal certificates has a significant effect on halal-certified awareness, but knowledge about halal does not have a significant effect; knowledge of halal certificates is not influenced by knowledge of halal and halal awareness; and exposure and religious commitment have a significant role in increasing knowledge and awareness. Research that explores the difference between halal awareness and halal certified awareness, and Muslim knowledge about halal and halal certified, especially in the context of halal-certified food, is still very limited in the literature provided, if not unavailable. Furthermore, this study also builds and tests research models regarding the factors that affect certified halal awareness, which is limited or may not have been found in the literature.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-12-30
      DOI: 10.1108/JIMA-07-2021-0233
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Healthcare quality for Muslims: TCCM and TSR frameworks analyses

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      Authors: Shahidul Islam , Nazlida Muhamad , Vai Shiem Leong
      Abstract: Transformative service research (TSR) has received considerable attention from researchers and marketers in recent years and becomes a research priority in health care. In response, this paper adapts the TSR entities and wellbeing framework to systematically review healthcare quality research on Muslim consumers. The purpose of this paper is to identify research gaps and provide directions for future research, aligning healthcare studies with the TSR framework. The authors of this paper reviewed empirical papers in healthcare quality research on Muslim patients between the years 2000 and 2020. The recorded journal articles were synthesized using insights from the TSR framework. Several literature gaps were identified and future research directions were provided using the TCCM framework, in which T stands for theory, C for context, C for characteristics and M for methodology. This paper finds studies that encompass several domains of the TSR framework including cultural and religious dimensions, service interaction and customer engagement dimensions and customer service wellbeing. Findings also reveal subject matters related to the TSR framework, which receive less attention in the healthcare literature. A number of potential avenues for theoretical extension in health care are also discussed. The implications of this paper are highly relevant to Muslim healthcare consumers, the healthcare system and society in general. The findings suggest inspiring changes in the healthcare ecosystem that yields a greater quality of life (health and wellbeing) for individuals and their respective communities. This paper advances the current state of healthcare research by identifying and organizing components of TSR entities and wellbeing framework, using Muslim patients as the context. It enhances some pioneering approaches within the domain of TSR and quality dynamics and provides a holistic perspective as guidance and systematic thinking to further advancement in the field of services marketing and Islamic marketing.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-12-30
      DOI: 10.1108/JIMA-11-2020-0352
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Intention to consume halal pharmaceutical products: evidence from
           Indonesia

         This is an Open Access Article Open Access Article

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      Authors: Rahmatina Awaliah Kasri , Abdillah Ahsan , Dono Widiatmoko , Sri Rahayu Hijrah Hati
      Abstract: Despite the importance of pharmaceutical products in everyday life, particularly after the coronavirus outbreak in early 2020, only a few studies have attempted to analyse consumer behaviour with regard to halal pharmaceutical products. Therefore, this study aims to investigate the factors influencing purchase intention for halal pharmaceutical products among Indonesian Muslims. This study uses a theory of planned behaviour approach, in which religiosity and knowledge of halal product variables are added to attitude, subjective norms and perceived behavioural control variables. Primary data were collected from 225 Indonesian Muslims in Jakarta, the capital city of Indonesia and analysed using structural equation modelling. The study found that the intention to purchase halal pharmaceutical products is positively affected by attitude, religiosity, knowledge of halal products and perceived behavioural control. However, the influence of the subjective norm variable was found to be insignificant in this study. It is possible to improve the empirical model by including more explanatory variables and investigating the mediating effect of the variables. The study could also be scaled up to reach more respondents in different regions and countries. These additional aspects would provide better insights into the behaviour of consumers when considering halal pharmaceutical products. The findings suggest the importance of designing and implementing appropriate strategies and campaigns to enhance knowledge of halal products, of positive attitudes and of better resources/opportunities to consume halal pharmaceutical products. The industry needs to highlight its products’ halal and tayyib aspects through proper branding and promotion strategies. The government and other stakeholders could also implement education campaigns to increase halal products and halal literacy knowledge. These are ultimately expected to enhance the effectiveness of halal regulations and meet Muslim consumer expectations in the country. Despite the importance of halal pharmaceutical products, this area has received limited attention in the academic literature. Thus, this study attempts to elaborate on consumer behaviour in this niche area.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-12-28
      DOI: 10.1108/JIMA-06-2021-0192
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Impact of COVID-19 on the drivers of cash-based online transactions and
           consumer behaviour: evidence from a Muslim market

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      Authors: Falak Khan , Saad Ateeq , Momin Ali , Nouman Butt
      Abstract: Pakistan is predominantly a cash-based economy, with consumers showing several traits ranging from low confidence on the electronic commerce security, poor access to banking, absence of widespread awareness of e-payments and other religious and psychological barriers to adopting alternatives to cash. This study aims to examine e-payment modes in Pakistan with respect to their impact on supplier and consumer behaviour before and during the pandemic times. The research follows a qualitative approach. Focus groups and interviews are conducted to carry out an in-depth analysis of consumer and supplier behaviour. The findings show that customers are not satisfied with the current e-commerce system in Pakistan, whereas though producers prefer prepayments, they are forced to rely on cash on delivery. However, due to the recent COVID-19 outbreak, consumers are going cashless to avoid physical cash and observe safety protocols. To convert this temporary and enforced patronage of online transactions into a long-term and sustainable one, massive marketing and a combined effort from the government, private bodies and financial institutions is required. The study was conducted using online interviews which has the drawback of connection issues, delays and lags in the connectivity, and hence may lead to miss important gestures for data analysis. This research can be of benefit to online consumers and the supplier side of the online retail industry, by providing them with insight into the various factors that affect consumer behaviour towards e-commerce payment options. An understanding of the behavioural motivators of consumers will allow e-retailers in developing more marketing strategies that are effective, to improve the satisfaction level of their customers and contribute to the development of Pakistan’s e-commerce sector into a globally competitive one.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-11-24
      DOI: 10.1108/JIMA-09-2020-0265
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Opentable as a marketing strategy for modern Muslim funeral product in
           Indonesia

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      Authors: Witanti Prihatiningsih , Ninis Agustini Damayani , Asep Suryana , Susie Perbawasari
      Abstract: The Opentable strategy is considered a taboo because of its ability to take advantage of peoples’ grief. Therefore, this study aims to explore the Opentable (Exhibition) as a marketing strategy for modern Muslim funeral products, considered a luxury by most people in Indonesia. This is a qualitative research with a phenomenological approach used to collect data from six Memorial Advisors (MAs) through interviews. The result showed that the Opentable strategy was carried out to introduce the concept of a modern Muslim funeral home and its products. Furthermore, MA does not encourage sales during Opentable, rather, it uses the process to obtain complete data from potential customers. This research serves as a guidance for MA and other similar professions to socialize products uncommon or considered taboo in society. It also provides a repertory of new marketing strategies, especially for targeted and uncommon products. To the best of the knowledge, this is the first research to explore Opentable (Exhibition) as a marketing strategy for modern Muslim funeral products in Indonesia. Therefore, future research is needed on other marketing strategies.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-11-23
      DOI: 10.1108/JIMA-02-2021-0053
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Does the country’s religion affect the financial performance of
           conventional and Islamic banks' Comparative study in the international
           framework

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      Authors: Achraf Haddad
      Abstract: The purpose of this study is to compare the impact of religion on the financial performance of conventional and Islamic banks in the framework of stakeholders’ theory. Few studies have focused on studying the impact of religion on banking performance. Although religion represents an external governance mechanism for financial institutions, by using the generalized method of moments (GMM), this topic constitutes a research opportunity. The already modeled variables are collected from 76 countries located on 5 continents. The data were collected from DATASTREAM, banks’ annual reports, WIKIPEDIA and World Bank. It concerns 210 banks of each type during the period (2010–2020). The author retained that religion negatively affects the financial performance of both conventional and Islamic banks. More specifically, results showed that religion affected the liquidity and solvency of two bank types. It also affected conventional banks’ profitability and efficiency of conventional banks. I summarized the theoretical contribution in the integration of a new original governance category to enhance its presence with impacts directly affecting the banks’ financial performance. Empirically, the study can be seen as a compass for all stakeholders to consider environmental, behavioral and doctrinal factors in studying the financial performance evolution and to become more competitive in the banking market. Although conventional banks located in developed countries are different from those existing in emerging countries and Islamic banks located in developed countries are different from those existing in emerging countries, I carried out a diversified study in the global context. Referring to the comparative literature review between conventional and Islamic banks, the study was the first conditional research that compared the impacts of religion on the financial performance of conventional and Islamic banks.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-11-23
      DOI: 10.1108/JIMA-03-2021-0088
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Understanding non-Muslims’ reluctance to halal food: a systematic
           review

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      Authors: Mohd Anuar Ramli , Muhamad Afiq Abd Razak , Mohamad Hasif Jaafar
      Abstract: To tap into the global market, it is important to evaluate and predict the trends of the acceptance of non-Muslims towards halal food products. This review paper aimed to evaluate the evidence relating to the potential barriers to the acceptance of halal food among non-Muslim consumers. The authors searched ScienceDirect, Scopus, Emerald and JSTOR databases. The search for the studies was performed without restrictions by using the terms “Non-Muslim” OR “Jews” OR “Christian” OR “Hindu” OR “Buddha” AND “halal” OR “halalan toyyiban” OR “sharia compliance” AND “food” OR “dietary” AND “perception” OR “opinion” OR “attitude” OR “barrier”. Quantitative studies were included, and the quality of the studies was assessed with the Crowe Critical Appraisal Tool. Two themes were identified to be the potential barriers in the acceptance of halal food among non-Muslim consumers. There were two major factors: weak intention (negative attitude, perceived low behavioural control and perceived low subjective norms) and lack of food safety awareness, whereas the minor factors were as follows: perceived low food quality, halal logo/brand, lack of halal awareness, religious belief, animal welfare, consumer motive, low confidence level, lack of proper marketing/promotion, bad cognitive dissonance, bad food assurance and poor product judgement. By realising these potential barriers, it will benefit many parties including stakeholders and the food industry to improve their strategy to expand the halal market, especially for non-Muslims. Based on the findings, the authors believe that while research towards halal needs to continue and improve its basis in theory and design, researchers and food marketers can be confident that intention of purchasing halal food products can be increased by securing the aspect of attitude, subjective norms, perceived behavioural control as well as food safety awareness. Based on the identification of these potential barriers, this review hopes to further explain effective methods of communication for conveying halal concept in different parts of the countries.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-11-18
      DOI: 10.1108/JIMA-05-2021-0134
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Mediating role of attitude in halal cosmetics purchase intention: an ELM
           perspective

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      Authors: Anubha
      Abstract: The purpose of this study is to examine the role of attitude as a mediator in exploring the Halal cosmetics purchase intention of Indian Muslim women. Various drivers of electronic word of mouth (eWOM) (quality, quantity, consistency and quantity) have been tested as antecedents of purchase intention through the lenses of the elaboration likelihood model (ELM). The positivist paradigm approach has been used to test the proposed mediation model using structural equation modelling. Responses of 313 Indian Muslim women who read reviews shared on various social media platforms before making any halal cosmetics purchase intention have been used for the final analysis. Mediation was tested using bootstrapping. The findings of the study revealed that attitude towards halal cosmetics mediates the relationships of various drivers of eWOM with halal cosmetics purchase intention. However, it was observed that this mediation was partial in the context of eWOM quality, eWOM valence and eWOM consistency. Furthermore, for eWOM quantity, the mediation effect was full as the direct impact of eWOM quality on halal cosmetics purchase intention was not significant but its indirect impact on the latter via attitude was found to be significant. This study adds to the marketing communication literature, especially in the context of eWOM. The study also validates ELM theory in explaining the attitude that shapes the halal cosmetics purchase intention, thus the current study enriches the ELM literature. The current study offers several implications for halal cosmetics marketers. It offers various suggestions to them on how to capitalize on eWOM as it influences Indian Muslim women’s purchasing intention for halal cosmetics by shaping their attitude towards such cosmetics favourably. With reference to halal cosmetics, the current study offers a new perspective by examining the purchasing intention for such cosmetics based on various drivers of eWOM. The attitude towards halal cosmetics as a mediator has helped in better explaining the purchase intention for halal cosmetics.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-11-04
      DOI: 10.1108/JIMA-04-2021-0112
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Challenges to obtain halal certification among restaurants in northeast
           Thailand

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      Authors: Wannasiri Wannasupchue , Siti Fatimah Mohamad , Farah Adibah Che Ishak , Ungku Fatimah Ungku Zainal Abidin
      Abstract: This study aims to explore the challenges of getting halal certification for restaurants in north-eastern Thailand. Qualitative research approach was adopted to analyse the collected data. The research procedures and the interview questions were examined by the Ethics Committee for Research involving human subjects. In total, 10 restaurant owners were interviewed. Then, the interviews were transcribed, coded and grouped by using thematic analysis while the ATLAS ti. software was used for qualitative data analysis. The theme was finalised by three intercoder agreements. The three challenges of obtaining halal certification among restaurants in north-eastern Thailand were the complicated process of getting halal certification, lack of restaurant owner commitment and high halal certification fee. The number of halal-certified restaurants are limited. Some restaurants refused to renew halal status but their information is still displayed on the halal authority website. Not only the number of restaurants but also time-limited. Further, a quantitative phase for prioritising was suggested. The study can be beneficial to the halal authority and business holders as the two main stakeholders. The findings can be used to plan or develop halal strategies to increase the quality of halal restaurants. As informants mentioned common challenges, the findings could be applied as guidelines for a new business holder keen on halal implementation. This research demonstrated the challenges of halal certification in a non-Muslim country, focussing on the north-eastern region of Thailand. The findings will add value to a potential business area. Therefore, the highlighted challenges could provide a novelty and be useful for Muslim marketing.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-11-04
      DOI: 10.1108/JIMA-04-2021-0124
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Empowerment of SME’s sustainability in halal cosmetics’ ecosystem by
           diagnosing growth constraints

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      Authors: Adlin Masood , Aisyah Zaidi
      Abstract: This study aims to identify and examine the growth constraints of the halal cosmetics ecosystem in which SMEs are operating in, with special focus on the situation in Malaysia. The study adopted a qualitative methodology consisting of a systematic literature review and interviews with selected consumers and policymakers. The instruments were developed based on cybernetics and a systems-based approach, which allows for the understanding of the dynamics of growth variables in the halal cosmetics ecosystem. Based on data gathered, their relationships were mapped and major growth constraints were identified. Cybernetics and systems approach coupled with growth diagnostics framework has enabled identification of comprehensive growth constraint variables for halal cosmetics ecosystem and mapping of growth constraints (variables) in a relationships network. The study found that the enforcement activities of the National Pharmaceutical Research Agency (Cosmetics Unit) directly affect five growth constraints and is associated with three other growth constraint variables; subsequently the most binding growth constraint. The relationship network derived from the mapping of the growth constraints indicated that changes in the behaviour of any element will affect the overall operations of the ecosystem. While the cosmetics industry is large and varied, this study is centred on halal colour cosmetics only. The growth constraint variables studied are those chosen by researchers and other growth constraints could be studied to guide policymakers. Future research can revolve around other halal cosmetics business sectors; impact of IR4.0 technology, COVID-19 pandemic impact; crisis and risk management issues, in the halal cosmetics industry. The results derived from the cybernetics analysis affirms the “outside-in” marketing perspective, thus stakeholders should continuously monitor changes in the halal cosmetics ecosystem to ensure to ensure sustainability and profitability. Small and medium enterprises (SMEs) and policymakers can initiate pre-emptive actions by conducting simulations of various situations on the halal ecosystem. Enabled to simulate the effect of changes to the halal cosmetics ecosystem, stakeholders are able to take intervention initiatives, safeguard accessibility to halal cosmetics and make the halal cosmetics industry sustainable. To the best of the authors’ knowledge, this is the first comprehensive research to identify the growth constraints of the halal cosmetics industry in Malaysia that focusses on three groups of stakeholders (consumers, SMEs and government institutions) concurrently. The growth constraints relationship network of the halal cosmetics ecosystem can be further used to simulate the impact of changes within the system.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-11-04
      DOI: 10.1108/JIMA-12-2020-0371
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • How do religiosity and acculturation to the global consumer culture drive
           the perceived value of luxury' A study in Kuwait

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      Authors: Nermain Al-Issa , Nathalie Dens
      Abstract: This study aims to understand the impact of religiosity and acculturation to the global consumer culture (AGCC) on Muslims’ perception of luxury values. Prior results on the effect of religion/religiosity on luxury consumption and purchase intentions are inconsistent. Then, while AGCC is argued to affect consumers’ perceptions of luxury values, research in this area is scarce. Based on an online questionnaire with 300 Kuwaiti respondents recruited from a paid consumer panel, the authors explore the relations between religiosity and AGGC on the one hand and luxury values on the other through linear regressions. Religiosity enhances the perceived extended self, perfectionism, materialistic and sustainable value of luxury. AGCC enhances Muslims’ perception of all luxury values under study. Globalized Muslims mainly perceive luxury as means of self-identification. The study is the first, to the knowledge, to investigate the impact of religiosity and AGCC on Muslims’ perception of luxury values. The authors propose an integrative set of luxury values that reflect both the social and personal value of luxury. The study focuses on Muslims in Kuwait; a potential luxury market that is under-investigated.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-10-24
      DOI: 10.1108/JIMA-03-2021-0080
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Meat consumers and Islamic scholars’ understanding of humane slaughter,
           and effects of pre-slaughter stunning on meat purchasing decisions in
           Ghana

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      Authors: Richard Badu , Moses Teye , Richard Kwasi Bannor , Fuseini Awal
      Abstract: This paper aims to seek the understanding and opinion of meat consumers and Islamic scholars in Ghana, on preslaughter stunning of livestock, and its effects on meat patronage by consumers. A total of 170 meat consumers and 19 Islamic Scholars were interviewed to examine their perception and levels of understanding of pre-slaughter stunning of livestock, and whether stunning had any influence on their meat purchasing decisions. Descriptive statistics and Probit regression model were used to analyse the data obtained. It was observed that majority (94.4%) of the meat consumers had no idea on what pre-slaughter stunning of livestock entails. However, 32.7% concurred that stunning is capable of reducing the pain associated with neck cutting of slaughter animals. Evidence from the Probit analysis suggested that variables such as age, marital status, religion, source of meat, product label and Muslims’ religiosity negatively influenced the willingness to consume meat from animals stunned prior to slaughter. In contrast, variables such as gender, knowledge on stunning, beef as the preferred meat, pain reduction and knowledge on stunning, positively influenced the willingness to consume same. The level of education and knowledge on pre-stunning is associated with the acceptance of pre-slaughter stunning of livestock among Islamic Scholars Even though the study is Islamic oriented, majority of the respondents except the Islamic scholars were non-Muslims. Given this, the implications of the study have been differentiated for both Muslims and non-Muslims. The findings present an opportunity for researchers, retailers and Islamic scholars to increase education around different slaughter technologies so that consumers can understand these methods to make informed purchasing decisions. Higher educational institutions such as agriculture and veterinary schools can also use the findings to develop future modules around animal welfare. The research can also inform governments, non-governmental organisations and retailers in the formulation of future policies on animal welfare. Further research is also needed to investigate the welfare aspects of slaughter with and without stunning and how to address any lapses in animal welfare. From animal welfare standpoint, the results may be interpreted to imply that consumers’ purchasing decisions are not based on animal welfare indices. From halal perspective, it implies that Muslims are consuming products that may have been slaughtered using stunning techniques that contravene the rules of halal slaughter. Despite the popularity of pre-slaughter stunning and relative literature in the industrialised world, it appears to be less researched in developing countries like Ghana. Besides, there is a lack of consensus among Islamic jurists in interpreting Islamic scriptures on pre-stunning. Nevertheless, there is a paucity of studies on the reasons apart from the interpretation of Islamic scriptures, which influences Islamic scholars' stance on pre-stunning in Ghana.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-10-23
      DOI: 10.1108/JIMA-02-2021-0041
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Exploring pro-environmental behavior in Azerbaijan: an extended
           value-belief-norm approach

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      Authors: Ulkar Trautwein , Javid Babazade , Stefan Trautwein , Jörg Lindenmeier
      Abstract: This paper aims to explore pro-environmental behavior (PEB) in Azerbaijan. Therefore, the authors used value-belief-norm (VBN) theory, extended by the construct of social norms (SN), as a basis. Data were collected by establishing a link within various social media platforms. The final sample consisted of 407 respondents. The authors analyzed four dimensions of PEB using higher-order structural equations. The authors also examined both direct and (serial) indirect effects for cross-cultural validation of the extended VBN theory. The authors were able to confirm the VBN theory in its entirety. However, SN, which are influential in collectivistic and Sunni-majority states, do not contribute significantly to explaining PEB in predominantly Shiite Azerbaijan. The authors could not establish a direct effect of SN on PEB within this study. However, the authors observed an indirect “values-beliefs-norms-behavior” effect. The different (partly abbreviated) effect channels of the four tested value antecedents provide interesting insights for marketing research. Based on the results, it seems crucial to make Muslim consumers aware of the negative outcomes of their consumption behavior and to emphasize individual responsibility. However, SN may not need to be addressed depending on cultural and/or religious values. The authors examined PEB in Azerbaijan by testing the serial mediation effects in the VBN model. Further, the authors tested the influence of SN within the framework of the original VBN theory, contributing to a better understanding of the possibility of integrating components of the theory of planned behavior.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-10-23
      DOI: 10.1108/JIMA-03-2021-0082
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Effects of intrinsic and extrinsic religiosity on value-expressive and
           social-adjustive attitude functions towards product

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      Authors: Sinan Çavuşoĝlu , Bülent Demirağ , Yakup Durmaz , Gökhan Tutuş
      Abstract: This research aims to find out whether intrinsic and extrinsic religiosity affect product attitude functions (value-expressive, social-adjustive). The population of the research consists of Muslim consumers in Turkey and Christian consumers in Portugal. Using the convenience sampling method, the data was obtained from 800 questionnaire forms which consist of 400 forms filled by Muslim consumers in Turkey and 400 forms filled by Christian consumers in Portugal. Smart PLS 3 (Partial Least Squares) statistical program was used to test hypotheses. Results of the analyses show that the intrinsic religiosity of Muslim Consumers living in Turkey and Christian consumers living in Portugal negatively affects the value-expressive and social adjustive attitude. Extrinsic religiosity, on the other hand, has been found to have a positive effect on the functions of value-expressive and social-adjustive attitudes within the consumers of both countries. There are studies on religiosity and consumer attitudes in the Turkish literature (Kurtoglu and Çiçek, 2013; Uyar et al., 2020; Demirag et al., 2020). Religiosity dimensions (intrinsic/extrinsic religiosity); however, have been neglected in the Turkish literature. This study provides a detailed evaluation of the effect of these dimensions on the dependent variable. Additionally, this study emphasizes the relational aspect of attitude dependent variable and religiosity dimensions by approaching it through the context of value-expressive and social-adjustive attitude. Thus, it is aimed to help practitioners and the literature gain a different perspective by referring to the attitude functions whose foundations were laid in the studies of Smith et al. (1956), Katz (1960) and strengthened in studies like Wilcox et al. (2009). By comparing two different religions, the study results are analyzed in the context of different regions and cultures. This comparison can be beneficial both for local and international investors as religious and cultural factors play an important role in local and cultural investment decisions. The results of this study are thought to contribute to the consumer behavior literature and to public authorities in terms of evaluating the level of religiosity. In addition, this study can have practical results for the practitioners in both Portugal and Turkey.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-10-18
      DOI: 10.1108/JIMA-02-2021-0045
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Islamic banking and customer satisfaction in Pakistan: evidence from
           internal and external customers

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      Authors: Syed Tehseen Jawaid , Aamir Hussain Siddiqui , Rabia Kanwal , Hareem Fatima
      Abstract: This study aims to find the determinants of internal and external customer satisfaction of Islamic banks of Pakistan through service quality indicators that are assurance, reliance, empathy, tangibility, responsiveness. Compliance has also been added as a determinant of customer satisfaction. In this study, customers are divided into two groups, internal customers are those who are an employee in the Islamic bank and also an account holder. While external customers are account holders only in Islamic banks of Pakistan. In this study, a quantitative research approach is used for analyzing the behavior of internal and external customers of Islamic banks in Pakistan. The instrument which is used to analyze the study’s data, is a structured five-point Likert-scale questionnaire. The structural model was analyzed with the help of the partial least squares structural equation modeling approach. This study concluded that internal customers of Islamic banking are well aware and have full information and their level of satisfaction is positive toward the bank’s services. While external customers feel satisfied while using the Islamic banking services in Pakistan. Service quality indicators are positively and significantly related to customer satisfaction in the external customer model. On the other hand, some of the indicators are not showing a significant impact on the internal customer multi-group analysis shows a difference of coefficients are insignificant between internal and external customers. This study helps policymakers, to understand the behavior of internal and external customers of Islamic banking in Pakistan for creating favorable policies for an interest-free banking service. This research study provides an analysis of the customer satisfaction of Islamic banks in Pakistan by dividing Islamic bank customers into two groups (internal and external customers). The purpose for dividing Islamic bank customers into two groups is that this study wants to highlight that external customer’s perception is the same as internal customers or not' Before this study, it is difficult to find single research on this topic, whereas only one study is find-out on the factors that affect internet banking adoption among internal and external customers.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-10-15
      DOI: 10.1108/JIMA-09-2020-0297
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Beyond the triple bottom line: Prosperity, People, Planet, and Prophet in
           Islamic banking

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      Authors: M. Luthfi Hamidi , Andrew C. Worthington
      Abstract: This paper aims to extend the existing triple bottom line framework (Prosperity, People and Planet [so-called 3Ps]) with a new dimension, namely, Prophet, to reflect Islamic values (the now 4Ps) for banks seeking compliance with Islamic religious principles. This study conducts a survey of 504 Islamic bank stakeholders across six provinces in Indonesia and use regression analysis to test the applicability of the 4Ps. This paper further examines their application in two large Islamic banks in Indonesia and Malaysia. The models are all highly significant and well reflect a broad stakeholder perspective on bank performance. Of the four elements, this study finds stakeholders rank Prosperity first, followed by Prophet and then Planet. The case studies strengthen the application of the new Prophet dimension as a way for Islamic banks to improve their financial, social and economic performance, particularly during periods of financial distress. This study only uses survey data from a single country, and this may limit the generalizability of the findings. Practitioners will find the quadruple bottom line useful in assessing organizational performance, as will regulators seeking to improve the social and economic outcomes of the Islamic banking sector. This paper internalises maqasid al-syari’ah (the most basic goal of Islamic law) as a simple but essential approach to organizational performance using empirical evidence from a real-world banking setting.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-10-11
      DOI: 10.1108/JIMA-02-2021-0036
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Does mosque location matter' Mosque and Islamic shops in the European
           context

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      Authors: Mohamed El Boujjoufi , Ahmed Mustafa , Jacques Teller
      Abstract: Mosques influence the surrounding neighborhoods’ demographic patterns and motivate investors to establish new businesses and commercial activities. This study aims to explore the impact of the mosque on the emergence of new businesses. Furthermore, this study examines the demography of neighborhoods in which mosques are located. This study opts for an exploratory study using a retrospective analysis approach to explore the mosque’s impact on the social and functional aspects of neighborhoods. The emerging shops around mosques in the city of Liège (Belgium) are analyzed using a logistic regression model. The criterion for the location of Islamic shops was cross-referenced with other variables, such as distance from the center, proximity to supermarkets and shopping malls, distance from the mosque, socio-economic variables (immigration, income nationalities, etc.) and bus accessibility data. Several zones around mosques, ranging from 100 to 1000 m, are established to examine the correlation between types of businesses and distance to the mosque. Five types of businesses are identified: regular trade, light semi-regular trade, heavy semi-regular trade, Horeca and services. Islamic shops are identified based on on-site observations and interviews and classified by type. The results show that mosques significantly impact the establishment of new businesses in the surrounding urban space (especially Islamic shops). In terms of the types of Islamic shops surrounding the mosques, this study found a strong presence of “Horeca” (cafes, restaurants and snack bars), and “light semi-regular trade” (mainly personal care). To the best of the authors’ knowledge, this study is one of the few studies that fulfill the need to understand the role of the mosque location in European cities, focusing on its impact on Islamic shops.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-10-04
      DOI: 10.1108/JIMA-01-2021-0007
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Islamic apparel brand personality model

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      Authors: Rana M. Zaki , Amr Kheir El Din , Reham I. Elseidi
      Abstract: The Islamic modest fashion industry is growing rapidly and becoming more competitive within an increasing number of brands available in the market. Based on this reason, both marketers and designers need to create differentiation in their brands. One of the ways to create such differentiation is by establishing a brand personality. Thus, the purpose of this study is to develop a reliable measure of Islamic apparel personality that incorporates the relevant dimensions/traits Muslim females attribute to their apparel. Islamic apparel brand personality model was developed based on the Qur’an verses, hadith (sayings of Prophet Muhammad), traits in Aaker’s and other Islamic brand personality models. Focus groups were used to generate a list of traits. Following this, a survey research method was used to gather data. Then, exploratory and confirmatory factor analyses were conducted on a sample of 190 Egyptian Muslim females. This study introduces five dimensions of the Islamic apparel brand personality model, namely, simplicity, feminine, modesty, Islamic and righteousness. This study contributes to the branding as well as Islamic apparel marketing literature as it is the first Islamic apparel brand personality framework. With the Islamic apparel brand personality model, Islamic apparel designers, producers and marketers can create a strong brand image, use advertising strategies effectively and ultimately attract more potential consumers. The Islamic apparel brand personality model being the first of its kind is significant for the Islamic apparel industry. It reflects dimensions that are supported by the Quran and hadith and therefore suits the Muslim customer market.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-10-04
      DOI: 10.1108/JIMA-07-2020-0203
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Islamic mortgage adoption: examining the moderating effects of Islamic
           altruism

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      Authors: Khadijah M. Sayuti , Hanudin Amin
      Abstract: Using the theory of planned behaviour (TPB) as an analytical framework, this paper aims to investigate the direct effects of attitude, subjective norm, perceived behavioural control, price fairness and Islamic altruism. It also explores how these path linkages can be moderated by Islamic altruism. Data are gathered via survey questionnaires on 287 Muslim bank customers in major cities of East Malaysia. The data are then tested using partial least squares. The results show that attitude, subjective norm, perceived behavioural control, price fairness and Islamic altruism are significantly influenced by Muslim bank customers’ intention to choose Islamic home financing products. Islamic altruism is also found to significantly moderate the relationship between price fairness and behavioural intention. Three limitations are available for future research that include the geographical restriction, respondents’ selection and a limited number of battery items used. Essentially, the results of this study serve as a guide for Islamic bank managers or mortgage providers to improve their pertinent marketing strategies, which are vital to enhancing the acceptance rate of Islamic mortgage. This study extends the TPB model by incorporating price fairness and Islamic altruism into the Islamic home financing context.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-09-29
      DOI: 10.1108/JIMA-11-2018-0219
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Ensuring the halal integrity of the food supply chain through halal
           suppliers: a bibliometric review

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      Authors: Dwi Iryaning Handayani , Ilyas Masudin , Abdul Haris , Dian Palupi Restuputri
      Abstract: This paper aims to provide a brief bibliometric review of previous literature reviews in understanding halal suppliers in the food supply chain to achieve halal standards from upstream to downstream. The method used was a structured literature review sample of during 2008–2020 totalling 142 articles. The authors use the R-package bibliometric and VOSviewer to find out information about journals, articles, authors, citations, keywords and word hierarchy maps. The analysis reveals five research clusters: halal supply chain, food supply chain, supply chain integration, halal lifestyle, halal logistics. This study focuses on articles that discuss halal suppliers in the food supply chain. Bibliometric reviews related to suppliers in the halal food supply chain in this study will help explore halal suppliers and be useful for researchers and practitioners in their fields as well as assist supplier management in the halal food supply chain.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-09-27
      DOI: 10.1108/JIMA-10-2020-0329
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • An expansion of the technology acceptance model applied to the halal
           tourism sector

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      Authors: Izra Berakon , Muhammad Ghafur Wibowo , Achmad Nurdany , Hendy Mustiko Aji
      Abstract: The increasing number of tourists in the Muslim world every year has encouraged digital business developers and the Sharia banking industry to integrate halal product and service apps with the Sharia mobile banking system. The fourth wave of the industrial revolution has changed the consumer paradigm, creating a young generation that uses digital service transaction systems in their daily lives. This paper aims to investigate the factors that determine intention to use halal tourism apps amongst Muslim tourists to provide insights promoting the development of halal tourism in Indonesia. The research was conducted using an online survey approach. The sample comprised 205 Muslim Millennial and Generation Z travellers. The data collected were analysed using partial least square structural equation modelling. There were three analysis stages: evaluation of the measurement model, assessment of the structural model and hypothesis testing. The findings indicated that trust mediated the relationship between perceived ease of use and perceived usefulness on individual intentions and that halal knowledge positively and significantly impacted individual intentions. In contrast, religiosity was not a significant influence on individual intentions. The paper expanded the technology acceptance model by incorporating the key constructs of halal knowledge, religiosity and trust into an integrated research framework; this represented a novel step, especially in the context of halal tourism. The finding that trust mediated the relationship between perceived ease of use and perceived usefulness fills a gap in previous research, which has rarely included the trust construct in technology acceptance models.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-09-22
      DOI: 10.1108/JIMA-03-2021-0064
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Exploring the relationships between Islam, some personal values,
           environmental concern, and electric vehicle purchase intention: the case
           of Saudi Arabia

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      Authors: Fethi Klabi , Faiz Binzafrah
      Abstract: Today, the global market for “clean” vehicles is generating double-digit growth annually. However, in most emerging or Islamic countries, sales of such cars remain at a very low level and green consumption patterns are poorly explored. This paper aims to expand the understanding of factors influencing attitudes and behaviors toward electric vehicle in an emerging Islamic country, namely, Saudi Arabia. It investigates whether the willingness of Saudis to purchase electric vehicles depends on religious and ethical considerations. The effects of environmental concern, Islamic and some personal values (self-transcendence and conservation) on green vehicle purchase intention were considered. The literature review is predominantly of studies on emerging or Islamic countries. A convenience sampling method was used, and a total of 354 valid questionnaires were collected. An exploratory factor analysis under the principal component analysis was used to reveal the factor structure underlying the items in the questionnaire. A confirmatory factor analysis on Lisrel helped to assess the validity of the measurement models. The causal relationships of the research framework were measured using simultaneous equation modeling. The results suggest that Islamic Values (IsV) and Conservation (Cv) values do not influence environmental concern (EC) or Electric Vehicle Purchase Intention (EVPI). On the contrary, self-transcendence values (ST) exerted a significant influence on EVPI and the mediation of EC in this relationship was supported. The theoretical framework provides a better understanding of how customers evaluate electric vehicles and the factors underlying their attitudes and behaviors toward such products in an Islamic and emerging market. The results suggest that consumers’ intentions to purchase electric vehicles are not driven by Islam or conservation values (conformity, tradition and security). Nevertheless, subjects for whom self-transcendence is an important value that guides their lives showed a higher willingness to purchase electric vehicles. This research also confirmed that EC is predictive of EVPI. Marketers should focus on values of self-transcendence, which are benevolence and universalism, to influence electric vehicle purchase intention in Saudi Arabia. Neither Islamic nor conservation values are useful in this regard. However, managers and authorities are advised to establish a link between Islam and environmental awareness and behavior. Marketing communication and religious preachers should point out the commandments of Islam which stand for the preservation of nature. The authors concluded that much more should be done on the part of scholars to obtain a satisfactory understanding of green behavior in the Islamic world. Although green vehicles are rarely used there, these markets hold great sales potential for such products. Little is known about consumer attitudes and behavior toward green products in Islamic countries. To the best of the authors’ knowledge, this paper is the first study to investigate whether Islamic and some personal values are related to environmental concern and electric vehicle purchase intention. The results showed that EC and EVPI depend on ST. The causal model indices for IsV and Cv were not significant.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-09-22
      DOI: 10.1108/JIMA-06-2020-0170
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Corporate social responsibility as an effective promotional tool for the
           Malaysian halal certified companies in the era of Covid-19

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      Authors: Haruna Babatunde Jaiyeoba , Shahoriyer Hossain , Hamzah Mohd Salleh , Amal A.M. Elgharbawy
      Abstract: This paper aims to intend to ascertain whether corporate social responsibility (CSR) can serve as an effective promotional tool for the Malaysian halal certified companies in the era of Covid-19 pandemic. Starting from being nice to do, the emergence of the Covid-19 pandemic has brought CSR to the forefront of businesses, forcing them to rapidly shift from profit maximisation to business preservation. Thus, it is practically crucial to ascertain whether CSR could be effectively used to promote halal brands in this era. To achieve the stated aim, a survey questionnaire was developed and used to collect data from 295 participants who are familiar with the concepts of CSR and halal in Malaysia. The data collected were analysed using both descriptive and inferential statistics. The findings reveal that the commitment to halal best practices, zakat and charitable donations, environmental responsibility, employee welfare and responsible dealings with clients are the most important CSR activities that can promote halal certified companies in the era of Covid-19. Whilst there is a positive relationship between halal economic responsibility and CSR as a promotional tool, such relationship is not significant. Nevertheless, the relationship between legal responsibility and CSR as a promotional tool is negative and insignificant. Limitations are inevitable in any study where a convenient sampling technique is used. Respondents from Klang Valley in Malaysia make up a large proportion of the study’s sample. This may consequently limit the generalisability of the findings of this study. Hence, future research should adequately collect data from other cities in Malaysia. Moreover, this paper does not differentiate between perceptions of Muslims and non-Muslims or between male and female; this might have an effect, as Muslims are likely to favour most of the items in the questionnaire used to collect data for this study. Thus, future research may collect sufficient data to shed more light on this issue. The researchers have revealed that CSR is an effective promotional tool for the Malaysian halal certified companies in the era of Covid-19 pandemic. Study of this nature is rare in academic literature.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-09-22
      DOI: 10.1108/JIMA-09-2020-0287
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Understanding Muslim’s switching from cash to m-payments: based on
           push-pull-mooring framework

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      Authors: Rizaldi Yusfiarto , Sunarsih Sunarsih , Darmawan Darmawan
      Abstract: The purpose of this study is to explore a theoretical model using the push-pull-mooring framework which adopts both direct and moderating effects, in relation to building antecedents of Muslim switching intention (SI) from using cash to mobile payment (m-payment). The data collected were 317 respondents, then processed using the partial least squares structural equation modeling approach (SEM-PLS). Furthermore, advanced PLS techniques such as PLS predict, blindfolding and importance-performance map analysis are used to verify the statistical analysis of findings. This research underlines the importance of religious commitment factor when talking about Muslims SI to use m-payment. Moreover, the features of m-payment, such as enjoyment, efficiency, security and convenience, have contributed to the driving and attracting factors for Muslim individuals to switch from cash to m-payment. Fundamentally it is highly recommended that the highest concentration of service provider strategies is always obeying the principles of Islamic finance, with regard to the Muslim community as their target market. Specific to the government, the distribution of supporting infrastructure and literacy of new technologies such as m-payment are still important points in an effort to create a cashless society. The model in this study emphasizes the internal and external construction of a Muslim in relation to the behavior of SI from using cash to m-payment. Thus, the construction of the model that has been built is considered to bring more relevant factors to explain the m-payment adoption behavior of a Muslim from various perspectives.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-09-20
      DOI: 10.1108/JIMA-05-2021-0135
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • The impact of values on consumer adoption of with mediating role of
           religiosity and moderating role of confusion

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      Authors: Amer Sarfraz , Asif Khurshid Mian
      Abstract: This study aims to address a leading challenge of confusion about the concept of takāful confronted by existing and potential consumers of the insurance industry. There are multiple sources of confusion, including the lack of consensus among religious scholars to implement a standardized business model of takāful, the lack of knowledge or awareness and the lack of skilled or trained personnel, which prevent existing and potential consumers from adopting takāful products or services. The fundamental concept of takāful is introduced mainly to fulfill the religious, social and economic needs of Muslims. Thus, the choice of takāful activates the religious, cultural, family and tradition values of individuals. Hence, the primary purpose of this study is to determine the impact of tradition value and stimulation value on consumer adoption of takāful services. Further, the scope of this study is extended to establish the mediating role of religiosity and moderating role of confusion on the association between tradition value and consumer adoption of takāful services. This study follows quantitative research methods and a cross-sectional approach for data collection. Thus, the sample is collected from 768 respondents belongs to rural and urban areas by using a close-ended questionnaire. The mediation and moderation analysis are performed by using Andrew F. Hayes process Models-4 and −5. The result reveals that religiosity mediates and confusion moderates the relationship of tradition value and consumer adoption of takāful. However, the tradition value shows a negative effect on consumer adoption of takāful. Moreover, the confusion negatively moderates the association between tradition value and consumer adoption of takāful. Finally, the stimulation value also reflects a negative effect on consumer adoption of takāful services. The findings of this study shed novel insights into the existing literature of takāful and basic human values. The outcomes of stimulation values contradict with the findings of Wang et al. (2008). The result of mediation analysis reveals that religiosity plays a vital role in activating the goals of tradition value, which motivates consumers to adopt takāful services. The present study is useful for takāful operators to understand the value priorities of prospect clients belong to rural and urban areas.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-09-16
      DOI: 10.1108/JIMA-01-2021-0006
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Mediating role of customer’s satisfaction on Jaiz bank products: a
           model development

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      Authors: Tijjani Muhammad , Besar Bin Ngah
      Abstract: This study developed a model for the mediation role of satisfaction on Jaiz bank products and services as an alternative way of improving customer’s subjective experiences of banking in Nigeria. This paper adopted structural equation modelling’s confirmatory factory analysis with three-factor theory. Composite reliability, average variance extracted and discriminant validity were used to test the validity and reliability of data collected from a sample of 345 participants comprising senior, middle and lower-income earners. Also, descriptive statistics and independent analysis of variance were used for the analyses. This paper provides insights into how Jaiz bank products and services will significantly improved the social lifestyle of Nigeria. Findings also indicates how context-specific Islamic bank products and services are embedded in the social ordering of communities in Nigeria and thus facilitate a more satisfactory and productive experience of customers. Findings from the study provide insight and inform managers in making an informed decision on the products and services offered to a section of the popular, where strategic and analytical insights could strengthen different segments of the banking system in Nigeria. This study emphasises the significance of Islamic banking within the specific context of Nigeria, and also has an obvious theory and management implications. It is hard to find a research paper discussing the mediation role of customer’s satisfaction on Jaiz bank products and services in improving the social lifestyle of Nigerians. This study provides a model that can be adopted in analysing products and services of Islamic banks based on customer’s satisfaction.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-09-06
      DOI: 10.1108/JIMA-08-2020-0241
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Islamic brands attitudes and its consumption behaviour among non-Muslim
           residents of Thailand

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      Authors: Sasiwemon Sukhabot , Zulfiqar Ali Jumani
      Abstract: This study aims to discuss the influence of Islamic brand attitude, Islamic brand knowledge and Islamic brand health advantages over the consumption behaviour towards Islamic brands among non-Muslims and tests the subjective norm (Muslim friends and family members) moderating role. The model was tested by adopting the PLS-SEM testing methodology after collecting data by using the convenient sampling technique. Total 497 responses were used for data analysis. The findings indicated that the non-Muslims of Thailand are influenced by the Islamic brand knowledge and Islamic brand health advantages. This work examines the non-Muslims who are buying an Islamic brand, and they are the consumers and users of it. These results guide future researchers and organisations to strategies accordingly to motivate non-Muslim consumers towards the Islamic brands. The research presents the construction of a model for understanding Islamic brand attitudes plus its components and as well as the moderating role of subjective norm between Islamic brand attitudes and consumption behaviours of non-Muslims of Thailand towards Islamic brand.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-09-02
      DOI: 10.1108/JIMA-05-2021-0155
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Do Islamic Holy days affect stock returns' Empirical evidence from
           Asian and African markets

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      Authors: Irfan Ali , Waheed Akhter , Naukhaiz Chaudhry
      Abstract: The Islamic Holy days are among the most celebrated spiritual traditions in the world and are observed by more than 1.5 billion Muslims. This study aims to investigate the effect of these events on the regular returns of stock exchanges in selected Muslim countries. This study examines data from eight Asian and African stock exchanges from 2001 to 2019. Isolating the effect of Gregorian calendar anomalies, it aims to evaluate the effect of Islamic Holy days on stock returns by running a pooled random effect panel regression on all the stock exchanges examined. The results reveal the positive impact of Eid-ul-Fitr on Asian markets, the negative impact of Eid Milad-un-Nabi on the African stock market’s returns and the positive effect of the Holy month of Ramadan on both markets. Some Gregorian calendar anomalies also were found in these markets. The research has significant implications for marketing professionals to recognize business opportunities and investors to efficiently manage their stock portfolio during Islamic events of Eid-ul-Fitr, Eid Milad-un-Nabi and Ramadan in relevant Muslim countries. Given the research gap between Gregorian and Islamic calendar anomalies, this paper contributes by combining the effect of Islamic Holy days on the returns of selected Muslim-dominated financial markets.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-09-02
      DOI: 10.1108/JIMA-09-2020-0285
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Elucidating green branding among Muslim consumers: the nexus of green
           brand love, image, trust and attitude

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      Authors: Reza Salehzadeh , Maryam Sayedan , Seyed Mehdi Mirmehdi , Parisa Heidari Aqagoli
      Abstract: Green brands are those brands that obtain attributes and benefits related to the reduction of the brands’ environmental impact. Green brand love is a very important issue for marketing managers. One of the main reasons for this degree of importance is because of the many positive outcomes that green brand love will have for organizations. The purpose of this paper is to evaluate the effect of green brand image, trust and attitude on green brand love among Muslim consumers. In this study, a cross-sectional survey is conducted based on the questionnaire method to collect data from a sample of 201 consumers of various automobile brands in Isfahan, Iran. Structural equation modeling is used to test the research hypotheses. The findings show that green brand image has a significant direct effect on green brand attitude, love and trust. In addition, the results indicate that green brand attitude and trust have a significant direct effect on green brand love. Considering the importance of the issue of automobility and environmental harm, this paper offers new insights to marketing managers of the automotive industry in Iran. This study is among the first to explore the effect of green brand image, trust and attitude on green brand love.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-08-26
      DOI: 10.1108/JIMA-08-2019-0169
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • The influences of Islamic retail mix approach on purchase decisions

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      Authors: Hilda Monoarfa , Juliana Juliana , Rahman Setiawan , Rizuwan Abu Karim
      Abstract: This study aims to investigate the influence of the Islamic retail mix of product, price, promotion and store atmosphere on consumers' purchase decisions. The research method is a survey with a purposive sampling technique, involving 100 respondents. The data was analyzed using the SEM PLS analysis tool. Products and promotions are partially insignificant to purchasing decisions in Islamic retail. This is because consumers are convinced of all the products offered by the sharia retail mix, so they are less concerned with products and promotions. However, this study reinforces that price and store atmosphere has a significant impact on purchasing decisions in Islamic retail. This study focuses on product, price, promotion and store as its variable dependent, with two of the variables are less significant compared to the rest. In addition, the samples are relatively small, leading to concerns about its ability to generalize the results of the study. The instruments that are used are also relatively limited. Additionally, the relevant characteristics of respondents are not evenly distributed. Thus, further study investigating similar topics might need to increase the number of samples, expand the characteristics of the sample, and including such variables as process, location, brand equity and customer’s trust level. To encourage consumers to make purchases on Islamic retail, companies should emphasize price and store atmosphere, which are the main considerations for consumers in making purchases at Islamic retail. Product and promotion are less prominent in Islamic retail because they are similar to those carried out by conventional retail. This paper is significant in investigating the effect of sharia retail product mix, price, promotion and store atmosphere on consumer purchasing decisions at Sehati Muslim Mart Daarut Tauhid (SMM-DT), which is located in a famous boarding school in Indonesia. This study has succeeded in revealing the strengths and weaknesses of the variables that influence consumer purchasing decisions in Islamic retail.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-08-24
      DOI: 10.1108/JIMA-07-2020-0224
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Religious boycott in Indonesia: investigation of antecedents and the
           effect of religiosity dimensions

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      Authors: Widyarso Roswinanto , Siti Nuraisyah Suwanda
      Abstract: The purpose of this study is twofold. First, to investigate whether religiosity holds a significant effect on religious animosity in boycott circumstances in Indonesia and the interplay of religiosity dimensions (Study 1). Second, to investigate the antecedents of the intention to participate in religious boycotts (Study 2). The theory of planned behavior (TPB) is used as the foundation to explore and develop the antecedents. The quantitative research uses a scenario from a real case of boycott incident in Indonesia; a significant country for the Muslim community and the host to the biggest Muslim population in the world. The case is related to a boycott toward the leading brand of the bakery (Sari Roti). In total, 270 adult Muslims participate as respondents using purposive and snowball sampling techniques. The data is then analyzed using multiple regression analyzes. Study 1 reveals that religiosity has a significant effect on religious animosity. Thus, religiosity is a relevant factor in affecting boycotts. Further, the dimensions of religiosity (intrinsic and extrinsic religiosity) play intertwining roles in affecting religious animosity. Study 2 reveals that the significant antecedents of religious boycott intention are attitude toward religious boycott, normative belief, motivation to comply. The political tendency is a significant covariate. The attitude toward religious boycott has the highest effect on religious boycott intention and is preceded by religious animosity and perceived success likelihood. The sample is chosen from the population of Indonesian adult Muslims. Hence, caution should be applied when generalizing across other populations. Results of the current research can help managers to prevent and to anticipate the potential negative impacts of a religious boycott on their businesses through the understanding of the factors affecting the intention to participate in such boycotts. Managers may initiate marketing interventions for such anticipations by creating communications responding to the potential animosity and boycott issues. Governments and non-governmental organizations (NGOs) can benefit from the current research in their efforts to prevent potential national instability and social or political chaos. The research findings may increase the understanding about antecedents of religious boycott, and, in turn, the governments and NGOs can plan social engineering initiatives for corrective and preventive actions accordingly. The paper fulfills the conceptual gap by investigating whether religiosity and religious animosity are relevant in the boycott context. The paper also shows the different effects and the interplay among the antecedents of religious boycott intention. There is no prior literature that initiates and integrates the antecedents of religious boycott intention using TPB as the base theory.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-08-20
      DOI: 10.1108/JIMA-08-2020-0246
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Analysing the factors influencing customer engagement and value
           co-creation during COVID-19 pandemic: the case of online modest fashion
           SMEs in Egypt

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      Authors: Kesmat AbdelAziz , Nor Hasliza Md Saad , Ramayah Thurasamy
      Abstract: The purpose of this paper is to analyse the factors which influence value co-creation intention through customer engagement during the COVID-19 pandemic. This paper studies the online modest fashion small- and medium-sized enterprises (SMEs) in Egypt as a Muslim country. This paper is based on the social cognitive theory (SCT) and the literature to develop a theoretical framework of the factors influencing customers’ value co-creation intention on social media. The framework is then tested quantitatively through structural equation modelling based on partial least squares method (SEM-PLS) approach using the SmartPLS software. The empirical analysis supported the SCT through the following conclusions: first, regarding the subject factors, self-efficacy has a positive significant effect on all dimensions of customer engagement and outcome expectation has a positive significant effect on cognitive customer engagement. Concerning the environmental factors, community experience has a positive significant effect on affective and behavioural customer engagement, whereas content quality has a positive significant effect on affective customer engagement. Second, customer engagement is a significant mediator through the dimensions of affective and behavioural customer engagement. The findings of this study can help online modest fashion SMEs better comprehend the factors which influence the customers’ engagement for value co-creation intention whether it is subject factors or environmental factors. Therefore, they can better operate online and encourage customers to contribute to the development of new products and services and hence achieve a competitive advantage and survive in times of COVID-19. Most of the existing studies focused on the value co-creation behaviour and output. However, there is limited research focusing on what contributes to the customers’ engagement for value co-creation intention, especially for online modest fashion and Muslim countries. Therefore, this study attempts to examine and bridge this research gap.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-08-16
      DOI: 10.1108/JIMA-09-2020-0294
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Mining Arabic Twitter conversations on health care: a new approach to
           analysing Arabic language on social media

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      Authors: Nael Alqtati , Jonathan A.J. Wilson , Varuna De Silva
      Abstract: This paper aims to equip professionals and researchers in the fields of advertising, branding, public relations, marketing communications, social media analytics and marketing with a simple, effective and dynamic means of evaluating consumer behavioural sentiments and engagement through Arabic language and script, in vivo. Using quantitative and qualitative situational linguistic analyses of Classical Arabic, found in Quranic and religious texts scripts; Modern Standard Arabic, which is commonly used in formal Arabic channels; and dialectical Arabic, which varies hugely from one Arabic country to another: this study analyses rich marketing and consumer messages (tweets) – as a basis for developing an Arabic language social media methodological tool. Despite the popularity of Arabic language communication on social media platforms across geographies, currently, comprehensive language processing toolkits for analysing Arabic social media conversations have limitations and require further development. Furthermore, due to its unique morphology, developing text understanding capabilities specific to the Arabic language poses challenges. This study demonstrates the application and effectiveness of the proposed methodology on a random sample of Twitter data from Arabic-speaking regions. Furthermore, as Arabic is the language of Islam, the study is of particular importance to Islamic and Muslim geographies, markets and marketing. The findings suggest that the proposed methodology has a wider potential beyond the data set and health-care sector analysed, and therefore, can be applied to further markets, social media platforms and consumer segments. To remedy these gaps, this study presents a new methodology and analytical approach to investigating Arabic language social media conversations, which brings together a multidisciplinary knowledge of technology, data science and marketing communications.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-08-16
      DOI: 10.1108/JIMA-12-2020-0355
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • An integrated framework for the measurement of halal good manufacturing
           practices on the case of SMEs in the food sector

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      Authors: Fitra Lestari , Rahmad Kurniawan , Johar Arifin , Muhammad Yasir , Mawardi Muhammad Saleh , Akbarizan
      Abstract: Nowadays, the Good Manufacturing Practice (GMP) in Indonesia with the product’s need for halal certification is limited. The purpose of this paper is to measure the integrated framework of Halal Good Manufacturing Practices (HGMP) in small and medium-sized enterprises (SMEs) and to discover the effect of its performance in the food sector. This research conducted focus group discussion in 2 locations with 8 experts and 73 SMEs in the food sector at 2 Indonesian Government agencies. The study indicated 6 variables and 40 indicators on HGMP and its implementation in each agency. Two agencies in this research were categorized as poor, which indicated the need to increase the implementation of HGMP. For the SMEs’ business process policy, there were significantly different variables in the building, employee, storage and maintenance. The implementation of the HGMP is examined in this research based on government regulation. It has not been thoroughly tested based on consumer responses. Furthermore, it can consider consumer satisfaction in the halal framework of GMP. Government agencies in Indonesia can measure the implementation of HGMP in food sector SMEs and guide SMEs to achieve halal quality standards. This research provides an integrated framework for measuring HGMP in SMEs guided by the Indonesian Government’s agency in meeting the standard of halal products.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-08-14
      DOI: 10.1108/JIMA-04-2021-0105
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • The influence of attitude functions on Muslim consumer attitude towards
           social media advertising: a case of bubble tea

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      Authors: Shaizatulaqma Kamalul Ariffin , Nur Qistina Ihsannuddin , Ainul Mohsein Abdul Mohsin
      Abstract: The purpose of this paper is to examine the relationship between attitude functions and attitude towards social media advertising. Additionally, this study also examines the relationship between attitude towards social media advertising and purchase intention. The data was collected via an online survey among Malaysian Muslim participants. Quantitative analysis was used to test the hypothesis. A total of 280 respondents participated in the online survey but only 264 responses fit the analysis. The data was analysed via SPSS and partial least squares structural equation modelling. The findings of this paper show that attitude functions, namely, utilitarian, value-expressive, ego-defensive and religiosity have a significant positive influence on attitude towards social media advertising, whilst knowledge function was found to be insignificant. Attitude towards social media advertising was also found to have a significant positive influence on purchase intention. Advertisers should also consider the religious aspects of Muslim consumers and their level of sensitivity as Muslims nowadays are well-informed. This is to avoid controversies and have a better understanding of their consumer needs. This is one of the few studies examining the influence of religiosity in the social media advertising of controversial products such as bubble tea.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-08-13
      DOI: 10.1108/JIMA-01-2021-0015
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Religiosity and Egyptian Muslim millennials’ views on offensive
           advertising

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      Authors: Jonathan A.J. Wilson , Nihal I.A. Ayad
      Abstract: This paper explores reasons behind Muslim fervour, in response to advertisements that cause them offence – where marketing promotions and brands are seen to contradict or challenge the tenets of their religion (Islam) and culture. The authors investigate Egyptian Muslim Millennials’ perceptions post 2011 Egyptian Arab Spring revolution qualitatively – through a series of iterative focus groups, diaries, and laddered coding procedures. In contrast to the way in which media stories regularly highlight this phenomenon locally, internationally, and inside and outside of the Muslim world, we find that the landscape is more cultural, contextual, dynamic, politicised, and subtle. In addition, religiosity may not in fact be the determining factor and its presence is much more nuanced. The socially mobile, educated, and digitally connected Egyptian Muslim millennial demographic, that grabbed headlines during the Arab Spring for their influence, were found in this study to describe offence as being annoying or provocative advertisements where the message, theme or execution disregards their intelligence. Furthermore, parents, access to basic utilities, and having a stable living environment command a greater influence than religiosity for them. Finally, an environmental paradox exists, where restricted living conditions juxtaposed in parallel with escapism offered by social-media consumption, leads millennials towards being more accepting of advertising that could be classified as offensive. This study is of value for researchers, educators, and professionals in the fields of advertising, marketing communications, consumer behaviour, and sociology. The observations raise questions concerning how the media reports stories, or advertisers conduct their campaigns – as to whether they are representative, motivated by sociopolitics or propaganda, an intended tactic, highlight unintended poor execution, ambivalence, or part of a wider phenomenon. The authors present a new dual-process personality/religiosity conceptual model – designed to explain the stepwise process of Muslim opinion-forming, behaviour, and consumption of advertisements. Furthermore, we illustrate this with a supporting allegory the authors call a “Narnia paradigm”, drawing from C.S. Lewis’s fictional story “The Lion, the Witch and the Wardrobe”.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-08-12
      DOI: 10.1108/JIMA-05-2021-0171
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Co-creative service design for online businesses in post-COVID-19

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      Authors: Amjad Shamim , Junaid Siddique , Uzma Noor , Rohail Hassan
      Abstract: This study aims to explore the customers’ behaviour towards online shopping during COVID-19 in a Muslim country and proposes a co-creative service design for online businesses (webstore) in the post-COVID-19 era. The study used a qualitative design for collecting the data where in-depth interviews from 18 customers were conducted following the qualitative design protocol. Due to the limitation of physical distancing, the interviews were conducted online using Microsoft teams. Based on the findings, new potential services are proposed for webstores for customer engagement, the need for expansion of product lines and safety measures for customers and staff during and post-COVID-19 era. Following the findings, a co-creative service design is proposed for webstores to revamp the business during and post-COVID-19. The study is unique because it has developed various unique strategic factors essential for revamping online businesses for better growth in post-COVID-19. The proposed new co-creative service design model for an online service provider is expected to create customers engagement and loyalty during and in post-COVID-19.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-08-11
      DOI: 10.1108/JIMA-08-2020-0257
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Key attributes of Muslim-friendly hotels’ service quality: voices
           from booking.com

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      Authors: Huseyin Arasli , Mehmet Bahri Saydam , Tugrul Gunay , Kaveh Jafari
      Abstract: On a global scale, the Muslim-friendly hospitality business has intensified hotel competition. Given the paucity of research on the important service quality characteristics of Muslim-friendly hotels, this study aims to identify the major themes encountered by tourists at Muslim-friendly hotels. The research used content analyzes (qualitative) to examine 1,250 reviews using Leximancer software. Data were gathered from the online travel website booking.com. The top 10 Islamic hotels according to Crescent ranking were taken into a data set. Qualitative (narratives) analysis showcased nine key themes, namely, “hotel,” “staff,” “food,” “room,” “location,” “pool,” “facilities,” “cleanliness” and “Wi-Fi.” Furthermore, the findings of this study contribute to filling research voids in the literature by distinguishing themes linked with halal hotel “satisfaction” from those associated with “dissatisfaction.” The findings of this research offer valuable visions into halal-hotel travelers’ overall experiences based on user-generated content and facilitate the identification of the dominant themes linked with a different value for money ratings.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-08-11
      DOI: 10.1108/JIMA-11-2020-0341
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Predicting customers’ acceptance towards Islamic home financing
           using DTPB theory

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      Authors: Imran Mehboob Shaikh , Fawad Mehboob Shaikh , Kamaruzaman Noordin
      Abstract: The purpose of this paper is to determine the factors that may influence customers’ acceptance of Islamic home financing and identify the possible moderator, which may be relevant using the decomposed theory of planned behaviour (DTPB) in the context of Malaysia and Pakistan. Literature on Islamic mortgage and DTPB is reviewed in a bid to identify the determinants that may contribute to customers’ desire to participate in Islamic home financing. The review indicates that customers’ acceptance of Islamic home financing is not only determined by the subjective norm, attitude, perceived behavioural control but also by the added construct of awareness and decomposed variables, namely, perceived compatibility, perceived relative advantage, peers influence and self-efficacy. In the context of the current study, the country is proposed as a moderator variable that may influence the relationship for customers’ acceptance of Islamic mortgages. In terms of conceptualising the model, only two countries are considered, which is Malaysia and Pakistan as categorical variables or moderators incorporated in DTPB. Existing literature on Islamic mortgages makes it evident that DTPB is yet to be applied in the context of studying Islamic home financing. This study extends the application of DTPB in the context of customers’ acceptance of Islamic mortgages in two countries, Malaysia and Pakistan. This paper will be a helpful resource for future researchers, academicians and managers of Islamic banks at large.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-08-11
      DOI: 10.1108/JIMA-12-2020-0372
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Brand clarity of local and global brands in fast-moving consumer goods: an
           empirical study in a Middle East country

         This is an Open Access Article Open Access Article

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      Authors: Maryam Vaziri , Joan Llonch-Andreu , Pilar López-Belbeze
      Abstract: This paper aims to analyze different brand clarity levels (BCLs) of local, global and glocal types of brands in fast-moving consumer goods from the consumer's perspective. The study also intends to identify whether the consumer's previous experience with such brands may impact BCL. Twenty-eight global and local brands were used to test the hypotheses by conducting a survey with 400 consumers in the emerging economy of Iran. The authors applied a quantitative technique of brand classification, previously proposed in the literature. After categorizing the brands as local, global or glocal, one-way ANOVA, Tukey post hoc and t-test analyses were performed to identify whether the different types of brands had different BCLs. The results showed that brand clarity was significantly higher for local bands than for global or glocal brands and that it was higher for glocal bands than for global brands. Furthermore, the consumer's prior experience with a brand had no impact on BCL for different types of brands. For global brand managers, it is essential to know that local brands in Middle Eastern emerging markets may have more brand clarity than global brands. Therefore, if global brands intend to enter these markets, adopting a glocal positioning appears to be a helpful strategy. Besides, the results suggest that managers should analyze brand categorization from the consumer's perspective, i.e. from a subjective instead of an objective perspective. This was the first study analyzing the BCL of local, global and glocal brands and identifying significant differences in their BCL.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-08-09
      DOI: 10.1108/JIMA-01-2020-0018
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Motivational, emotional and memorable dimensions of non-Muslim tourists’
           halal food experiences

         This is an Open Access Article Open Access Article

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      Authors: Erose Sthapit , Peter Björk , Senthilkumaran Piramanayagam
      Abstract: This study aims to explore non-Muslim tourists’ general halal food preferences, motivations for tasting halal food during their recent trips, positive and negative emotions and memorable dimensions associated with their recent halal food experiences after returning from holiday. Data were collected using the authors’ personal networks and Amazon Mechanical Turk (MTurk) using a questionnaire. An email containing a link to the questionnaire was sent to the authors’ personal networks and posted on MTurk in January 2021. Of the 311 non-Muslim respondents, more than half considered themselves as food neophiliacs and considered halal food experiences as imperative whilst travelling. However, tasting halal food was not a major travel motivation. Novelty and taste were the two main motivations for tasting halal food whilst at a tourism destination. Emotions elicited by halal food experiences focussed on “joy” and “love”. The proposed conceptual framework for memorable halal food experiences comprises several dimensions: taste, spending time with family and friends, novelty, quality and safety, hospitality, ambience (setting/servicescape) and experiencing others’ culture through food. This is one of the first studies to explore non-Muslim tourists’ motives, emotions and memorable dimensions of halal food experiences.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-08-09
      DOI: 10.1108/JIMA-02-2021-0047
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Discovering the importance of halal tourism for Indonesian Muslim
           travelers: perceptions and behaviors when traveling to a non-Muslim
           destination

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      Authors: Berto Mulia Wibawa , Chelsia Pranindyasari , Gita Widi Bhawika , Rachma Rizqina Mardhotillah
      Abstract: This research aims to identify halal attributes for Indonesian Muslim tourists that can create a destination image, revisit intention and recommendation intention. Indonesia has the largest Muslim population in the world and their Muslim tourists who frequently visit non-Muslim countries. This is a great opportunity for non-Muslim countries to improve halal tourism services. Data was collected through a panel of recruited online sampling on 268 Indonesian Muslim tourists who had visited non-Muslim countries. Structural equation modeling analysis is used to investigate the impact of halal tourism attributes on destination images and behavioral intentions. This study found the five halal tourism attributes that had a positive and significant impact on affective destination image, overall destination image, revisit intention and recommendation intention. Halal tourism attributes can be used as a basis for marketing strategies of tourism bureaus to create a destination image, increase intention to revisit and provide effective word-of-mouth recommendations based on Muslim tourists needs. To the best of the authors’ knowledge, this is the first study to analyze the main needs for halal tourism of Indonesian Muslim tourists when traveling to non-Muslim countries. Our study contributes to the halal tourism literature, along with having implications for non-Muslim tourism bureaus and halal tourism teaching and practice.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-08-06
      DOI: 10.1108/JIMA-07-2020-0210
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Millennial behavioural intention in Islamic banks: the role of social
           media influencers

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      Authors: David Dean , Dwi Suhartanto , Ferty Nadya Pujianti
      Abstract: This study aims to examine the role of social media influencers (SMI) in millennial behavioural intentions towards Islamic banks, from the perspective of both bank clients and non-clients. Of the 484 Indonesian millennials in the sample, 278 were clients and 206 non-clients of Islamic banks. Factor analysis was used to examine the SMI dimension in the Islamic banking context. This study then used the partial least square to evaluate the proposed model and test the relationships between SMI, bank image, trust and behavioural intention. Three SMI dimensions were confirmed, i.e. expertise, celebrity and similarity. For bank clients, the findings show that SMI has a significant influence on behavioural intention and reinforces bank image and trust. For non-clients, SMI does not have a significant impact on behavioural intentions but significantly strengthens bank image and trust. Islamic bank managers can take benefit of this study findings by learning to foster the behavioural intentions of their millennial clients and non-clients using SMIs. Further, choosing the right SMIs for their Islamic bank is an important activity, and if they want to make a positive impact on existing and potential millennial clients, they need to choose popular millennials who are knowledgeable about the Islamic value compliance of Islamic banking services. This study is an early study to explore SMI’s role in influencing the behavioural intentions of millennials towards Islamic banks.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-08-04
      DOI: 10.1108/JIMA-02-2021-0042
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • The importance of trust factor in the intentions to purchase Islamic
           insurance () in Indonesia

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      Authors: Roy Poan , Valencya Engla Merizka , Farida Komalasari
      Abstract: The purpose of this study is to examine the role of attitude, religiosity, awareness and subjective norm toward trust which influences purchase intention regarding Islamic insurance in Indonesia. This research uses quantitative methods. Online questionnaires are distributed and collected for people who already have an insurance policy, have the knowledge and are interested in buying Islamic insurance in Indonesia. A total of 322 valid responses were collected using non probability purposive sampling and snowball sampling method. To achieve the purpose of this study, an analysis using SEM or structural equation model for hypothesis testing was performed. The results show that trust significantly affected purchase intention regarding Islamic insurance. Other than that, trust is significantly influenced by awareness, religiosity and subjective norm. Moreover, the attitude toward trust found that not significantly related. The originality of this study is the first research integrating attitude, religiosity, awareness and subjective norm, mediating by trust toward a purchase intention of Islamic insurance in Indonesia.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-08-01
      DOI: 10.1108/JIMA-01-2021-0026
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Halal company identity and halal restaurant loyalty: the role of customer
           satisfaction, customer trust and customer-company identification

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      Authors: Ali Mursid , Cedric Hsi-Jui Wu
      Abstract: This study aims to examine the effect of halal company identity includes halal identity similarity, halal identity distinctiveness and halal identity prestige on customer satisfaction and customer trust. Furthermore, it verifies the influence of customer satisfaction and customer trust on customer-company identification. Finally, it explores the effect of customer-company identification on halal restaurant loyalty. This study selected a sample of halal restaurants in the area of Semarang City, Indonesia, using a purposive sampling method with a total of 520 respondents. The data analysis uses confirmatory factor analysis to identify discriminant and convergent validity and then structural equation modeling is used to validate the hypotheses. The result showed that all aspects of halal company identity, namely, halal identity similarity, halal identity distinctiveness and halal identity prestige, significantly affect customer satisfaction. Halal identity similarity and halal identity distinctiveness insignificantly affect customer trust; however, halal identity prestige successfully affects customer trust. Both customer satisfaction and customer trust positively impact customer-company identification and, in turn, customer-company identification impacts halal restaurant loyalty. This study contributes to the theory of halal tourism based on social identity theory and the theory of relationship quality in achieving customer loyalty of halal restaurants.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-07-27
      DOI: 10.1108/JIMA-01-2020-0014
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Personalized vs non-personalized recommendations: how recommender systems,
           recommendation sources and recommendation platforms affect trial of
           YouTube videos among digital natives in Saudi Arabia

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      Authors: Louisa Ha , Mohammad Hatim Abuljadail , Claire Youngnyo Joa , Kisun Kim
      Abstract: This study aims to examine the difference between personalized and non-personalized recommendations in influencing YouTube users’ video choices. In addition, whether men and women have a significant difference in using recommendations was compared and the predictors of recommendation video use frequency were explored. A survey of 524 Saudi Arabia college students was conducted using computer-assisted self-administered interviews to collect their video recommendation sources and how likely they follow the recommendation from different sources. Video links posted on social media used by the digital natives were found as the most effective form of recommendation shows that social approval is important in influencing trials. Recommendations can succeed in both personalized and non-personalized ways. Personalized recommendations as in YouTube recommended videos are almost the same as friends and family’s non-personalized posting of video links on social media in convincing people to watch the videos. Contrary to expectations, Saudi men college students are more likely to use recommendations than women students. The use of a non-probability sample is a major limitation and self-reported frequency may result in over- or under-estimation of video use. Marketers will realize that they may not need the personalized recommendation from the large site. They can use social media recommendations by the consumers’ friends and family. E-mail is the worst platform for a recommendation. Recommendation is a credible source and can overcome the avoidance of advertising. Its influence on consumers will be increasing in years to come with the algorithmic recommendation and social media use. This is the first study to compare the influence of different online recommendation sources and compare personalized and non-personalized recommendations. As recommendation is growing more and more important with algorithm development online, the study results have high reference values to marketers in Islamic countries and beyond.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-07-27
      DOI: 10.1108/JIMA-12-2020-0384
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Ten years of the : a bibliometric analysis

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      Authors: Mohammad Kabir Hassan , Muneer Maher Alshater , Mamunur Rashid , Sutan Emir Hidayat
      Abstract: This paper aims to study the performance of the Journal of Islamic Marketing (JIMA). This study identifies the influential scientific actors and identifies the major dimensions and themes of the journal. This study adopts a bibliometric method. A total of 483 articles and 27 reviews of the journal were collected from the Scopus database. This paper analyses the data using RStudio, VOSviewer and Microsoft Excel. Analyses were divided into three main categories: general performance indicators, citations analysis and cross-dimensional keywords analysis. Islamic marketing establishes itself as an industry of its own, not as a cohort of Islamic finance. This study finds that JIMA played an active role in that respect. Islamic marketing has been primarily an Asian-dominated industry. Malaysia has led the development and publication of resources on Islamic marketing, followed by recent initiatives in Indonesia, Iran and Pakistan. There are also unique cases of Islamic marketing growth in non-Asian Muslim-minority countries, including the USA, the UK and Australia. Finally, loyalty, religiosity, halal food and intention of the Muslim consumers are the key dimensions covered by JIMA authors. This paper expects that JIMA will cater to the growing needs of Islamic marketing in diversified sectors, Islamic social marketing analytics, post-purchase attributes and multidimensional integration of Islamic marketing research in the dominance of diverse leadership styles and ownership structures. The study provides an objective evaluation of the journal’s progress through a decade of its operation; it highlights the achievements and discusses the progress and contribution of the journal to the scientific community.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-07-26
      DOI: 10.1108/JIMA-10-2020-0322
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Thematic analysis of hijab fashion from Muslim clothing retailers
           perspective

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      Authors: Siti Hasnah Hassan , Husna Ara
      Abstract: The desire to find a new look of expressing the Muslim identity in society has led to a renewal of Muslim women’s interest in fashion. This allows fashion players to make trendy clothing and expand their business to meet the rising needs of Muslim women. Thus, this study aims to explore the concept of hijab fashion from the perspective of Islamic clothing retailers in Malaysia. Data for this study were collected qualitatively using semi-structured interviews and analysed using a deductive thematic analysis. This exploratory study describes hijab fashion as a representation of clothing for ideal contemporary Muslim women that enhances the beauty in Islamic outfits from the perspective of Islamic clothing retailers. Hijab fashion has emerged as a modern form of the modest dress code in accordance with Islamic guidelines representing the hijaber identity. It is not just a veil to cover the awrah but also represents the impression of fashionableness and modernity, reflecting the self-image, trendy style and personality representing the true ideal Muslim women, who are known as Muslimah. The sample and findings are based exclusively on the perception of retailers directly involved in Malaysia’s Islamic fashion business. The findings from this study benefit the fashion retailers, Islamic fashion industry players and policymakers by highlighting the importance of providing appropriate products and services concerning the growth of Muslim consumer market and their spending behaviour. The findings offer a new perspective on the nature of the phenomenon of hijaber fashion as a symbol of the modern Muslim woman from the viewpoint of Islamic fashion practitioners.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-07-22
      DOI: 10.1108/JIMA-03-2020-0066
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Indicators of having a micro-family plan amongst low-income earners

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      Authors: Hafizuddin-Syah Bangaan Abdullah , Rubayah Yakob , Sajiah Yakob , Nuratikah Syafiqah Sharif
      Abstract: Participation in micro-family takāful plans amongst low-income earners remains low despite the various initiatives promoted by the Malaysian Government. Therefore, this study aims to conduct an in-depth examination on the indicators of having micro-takaful tafakul in Malaysia. Questionnaires were distributed to respondents residing in Selangor, the state with the highest recorded percentage of low-income earners in Malaysia. Regression analysis was conducted in this study. Demographic characteristics and knowledge were treated as the independent variables, whereas the tendency of having a micro-family takāful plan was considered the dependent variable. Gender and knowledge on the benefits of micro-family takāful plans have significant and positive effects on the tendency of having a micro-family takāful plan. Married and employed women are more likely to own a micro-family takāful plan compared with their male counterparts. This study contributes to the growing literature on the research of micro-takāful determinants in Malaysia. Industry players and regulators need to tailor the operating and marketing strategies of micro-family takāful plans based on the gender and knowledge of potential participants. The industry may also improve the features of takāful plans to ensure that they are even more attractive and comprehensive. This study offers a much deeper analysis compared with past research owing to the identified dimensions of a demographic factor that can influence the tendency of having micro-family takāful plans. Besides, this study offers a comprehensive measurement of the knowledge on micro-family takāful plans by considering all aspects (i.e. concept, importance and benefit) of these plans. Moreover, this study examines the influence of each element of knowledge on the tendency of having a micro-family takāful plans, a topic that was rarely studied in the past.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-07-16
      DOI: 10.1108/JIMA-05-2020-0128
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Spirituality to organizational citizenship behavior from Islamic
           perspective: mediating role of spirituality at work and organizational
           commitment

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      Authors: Achmad Sani , Vivin Maharani Ekowati
      Abstract: This study aims to determine the direct and indirect effects of Islamic spirituality on organizational citizenship behavior (OCB) Islamic perspective (OCBIP), identifying the role of spiritual and marketing strategy at work and organizational commitment to mediate the effect of Islamic spirituality on OCBIP. The research population is all employees of Sidoarjo BRI Syari'ah Branch Office. Total sample involves 130 fulltime employees. Proportional random sampling technique is a selected technique. Data is collected directly from respondents. The analysis used in this study uses Partial Least Square. The research results show that Islamic spirituality has no direct effect on OCBIP. Spiritual at work mediates the effect of Islamic spirituality on OCBIP; organizational commitment mediates the effect of Islamic spirituality on OCBIP. The OCBIP variable is used as the originality in this study. Another finding in this research is the marketing strategy of sharia-based companies. There has not been a comprehensive examination of the influence of Islamic spirituality and marketing strategies on OCB with spirituality at work and organizational commitment as a mediating variable. This Islamic perspective is very important considering the majority of Indonesian citizens are Muslims.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-07-16
      DOI: 10.1108/JIMA-07-2020-0211
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Millennial loyalty towards artificial intelligence-enabled mobile banking.
           Evidence from Indonesian Islamic banks

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      Authors: Dwi Suhartanto , Moch Edman Syarief , Ade Chandra Nugraha , Tintin Suhaeni , Ambia Masthura , Hanudin Amin
      Abstract: This study aims to examine factors driving millennial loyalty towards artificial intelligence (AI)-enabled mobile banking services in Islamic banks. This research collected the data from 204 millennial customers of Islamic banks in Aceh, Indonesia. Partial least square (PLS) was used to evaluate the effect of service factors (the need for service and service quality), technology-based factors (attitudes towards AI, relative advantage, security and trust) and religiosity on millennial loyalty towards AI-enabled mobile banking. This inquiry reveals that service quality, attitude towards AI and trust are determinants important for millennial loyalty towards AI-enabled mobile banking. Further, this research notes the significant role of religiosity on millennial loyalty towards mobile banking services. This study suggests Islamic banks focus on developing millennial trust and attitude towards AI to increase their loyalty towards AI-enabled mobile banking services. Further, Islamic banks operation that complies with Islamic law is strongly suggested to develop millennial loyalty. To the best of the authors’ knowledge, this is the first study that tries to scrutinize loyalty towards AI-enabled mobile banking.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-07-14
      DOI: 10.1108/JIMA-12-2020-0380
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Influence of religiosity on ethical consumption: the mediating role of
           materialism and guilt

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      Authors: Mohd Adil
      Abstract: The purpose of this study is to examine the influence of religiosity on ethical consumption of consumers. It also aims to measure the mediating effect of materialism and guilt. The study collected data from 360 Indian consumers through an online survey. Religiosity was found to have a strong and significant influence on consumers’ ethical consumption behaviour. It was also found that materialism and guilt mediate the relationship between religiosity and ethical consumption. Findings reveal that a higher level of religiosity in consumers guides them to avoid unwanted behaviour such as unethical consumption. The study provides an insight into the significance of values in ethical consumption decisions. It examines the mediational effect of materialism and guilt between religiosity and ethical consumption. Marketers can formulate more successful communication strategies by taking into account the level of religiosity of Indian consumers and underlying cultural foundations within the society. Marketers can also use taglines or promotional messages to promote sacrifice for the well-being of the environment. This research is a guiding step towards studying the influence of religiosity on ethical consumption through guilt and materialism of consumers in an emerging nation.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-07-10
      DOI: 10.1108/JIMA-01-2020-0035
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Perceived risk and tourist’s trust: the roles of perceived value and
           religiosity

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      Authors: Abror Abror , Dina Patrisia , Yunita Engriani , Maznah Wan Omar , Yunia Wardi , Nazirul Mubin Bin Mohd Noor , Sarah Sabir Sabir Ahmad , Mukhamad Najib
      Abstract: This study aims to examine the relationship between perceived risk and tourists’ trust. It also investigates the role of perceived value as a mediating variable on the link between perceived risk and trust. Moreover, the moderating role of religiosity on the link between perceived value and trust has also been highlighted. The research population is all tourists who have visited West Sumatra Indonesia in the past two years. This research used a survey method using questionnaires and used purposive sampling as the sampling method. It collected 400 responses and after some preliminary tests, 352 usable responses have been analyzed. The authors used a covariance-based structural equation model using AMOS 24 as the data analysis tool. This quantitative research found that perceived risk dimensions (health, environmental and financial risk) have significant impacts on perceived value. Perceived risk dimensions also have significant effects on trust except for health risk. It also found that perceived value has a significant impact on trust and finally, religiosity which has a significant moderating impact on the relationship between perceived value and trust. This study is only one country study; hence, it has limited finding generalization. It needs to be expanded to other countries such as Southeast Asia countries. It only used three antecedents of trust, therefore, for future research; it might be extended to other antecedents such as cultural value, tourist efficacy and also some consequences of trust such as revisit intention and customer involvement. Finally, this is a cross-sectional study; hence, for future research, it might be expanded to a longitudinal study where the results are more generalized. Trust will lead to tourist loyalty. Therefore, to establish trust, the managers need to provide the best services with pay attention to the tourist perceived risk. Moreover, it found that perceived risks will lead to tourists’ perceived value. Accordingly, to increase the tourist perceived value, the tourist destination managers have to minimize risk or uncertainty in the tourist destination such as environmental and health risk in the tourist destination. Finally, religiosity will strengthen the tourist trust, hence; the managers can attract and serve high religiosity tourists with Halal standard products and services. This study has examined the relationship between perceived risk dimensions and perceived value which is not investigated in the previous studies. It also examined the mediating roles of perceived value on the link between perceived risk dimensions and trust. These mediating roles have not been addressed yet previously. Finally, it has also revealed a significant moderating effect of religiosity on the link between perceived value and trust which is neglected previously.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-07-08
      DOI: 10.1108/JIMA-03-2021-0094
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Let’s get acquainted: an empirical study on customer-service provider
           relationships from Saudi Arabian perspectives

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      Authors: Ismah Osman , Mohsin Abdur Rehman , Sajid Mohy Ul Din , Ghazal Shams , Khurram Aziz
      Abstract: This study aims to examine a proposed model based on a combination of relationship marketing and service quality dimensions as a significant predictor of corporate image. More importantly, it attempts to identify whether corporate reputation mediates the relationship between and customer loyalty and corporate image in the takāful (Islamic insurance) context, from the viewpoint of Saudi Arabian customers. An online survey was conducted through an adopted questionnaire from 362 family takāful policyholders from Saudi Arabia. Also, structural equation modelling was used to test the proposed model on the direct relationships of the related constructs, as well as the establishment of corporate reputation as a mediator concerning its relationship between corporate image and customer loyalty. This study discovered that only two dimensions of service quality (i.e. reliability and assurance) and three aspects of relationship marketing (i.e. Islamic ethical behaviour, financial and structural bonds) have a significant impact on the corporate image of the takāful providers. This study further concluded that corporate reputation mediates the relationship between corporate image and customer loyalty. This study has presented and tested the perceived service quality using the PAKSERV model in the takāful (Islamic insurance) industry, particularly in the Saudi Arabian context. This research identified the dimensions of PAKSERV (i.e. reliability and assurance) that influence the corporate image and simultaneously, the aspects of relationship marketing (i.e. Islamic ethical behaviour, financial and structural bonds) are also connected to the corporate image. Corporate reputation acts as a mediator between the relationship of corporate image and customer loyalty. This study, nevertheless, only focused in the takāful industry alone, and these findings could also be tested for its validity to different services in other potential studies because of the diversity of the service industry. The findings of this study highlight the specific components of PAKSERV measures in influencing the corporate image. Furthermore, relationship marketing addressing Islamic ethical behaviour, as well as the three facets of bonding – structural, financial and social bonds are also incorporated and connected to corporate image. Hence, this study will increase the understanding of the impact of service quality concerning the PAKSERV model and relationship marketing on corporate image, reputation and customer loyalty of the takāful operators in Saudi Arabia.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-07-08
      DOI: 10.1108/JIMA-06-2020-0175
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • COVID-19 cause-related campaigns and consumers’ purchase intention: does
           religiosity matter'

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      Authors: Youssef Chetioui , Hind Lebdaoui
      Abstract: This paper aims to propose and test a theoretical framework in which attitude towards COVID-19 cause-related campaigns mediates the effects of identification with the cause, donation size, emotional arousal and subjective norms on consumer purchase intention. The authors also explore the moderating effect of religiosity in an emerging nation marked by the dominance of the Islamic doctrine. Survey data from a sample of 561 consumers from Morocco were analyzed to test the hypotheses using structural equation modeling. First, attitude toward COVID-19 cause-related campaigns has a significant effect on consumer purchase intention; at the same time, it is influenced by identification with the cause, donation size, emotional arousal and subjective norms. Second, the results confirm the mediating effect of attitude toward COVID-19 cause-related campaigns, e.g. higher emotional arousal triggers positive attitude towards COVID-19 cause campaigns, which shapes consumer purchase intention. Third, Islamic religiosity acts as a moderator, e.g. individuals who feel themselves as highly religious are more likely to develop favorable attitude towards cause brands and therefore form stronger purchase intentions when exposed to COVID-19 cause campaigns. The findings of this research suggest a number of practical and social implications for both academics and practitioners. Successful cause-related marketing (CrM) campaigns should include facets inducing emotional arousal, superior donation size, identification with the cause and subjective norms, which, in turn, enhances consumers’ attitude toward the campaign, their attitude towards the brand and purchase intentions. Practitioners interested in expanding into majority-Muslim markets should also consider the use of faith-based messages and religious morals when planning CrM campaigns. While preliminary studies have already attempted to provide knowledge about the impact of COVID-19 on individuals’ health and well-being, potential effects on consumers’ decisions and behavior have not been considered much and are yet to be empirically investigated. This original research is among the first to provide insights about the potential use of COVID-19 cause to shape consumer purchase intention and behavior. This will strengthen our cross-cultural appreciation of the disparities in consumer perception of CrM among Muslim and non-Muslim communities.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-07-08
      DOI: 10.1108/JIMA-09-2020-0305
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Impact of religiosity and branding on SMEs performance: does financial
           literacy play a role'

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      Authors: Raed Khamis Alharbi , Sofri Bin Yahya , Salina Kassim
      Abstract: This study aims to examine the relationship between religiosity and branding on small- and medium-scale enterprises (SMEs’) performance in Saudi Arabia. It also examines the mediating role of financial literacy on the relationship among Islamic religiosity, branding and SMEs’ performance. This study adopts the purposive sampling technique in three major commercial cities, namely, Riyadh, Jeddah and Al-Qassim to sample 100 SMEs each, resulting in a total sampling of 300 SMEs in Saudi Arabia. Structural equation modeling is used to analyze the hypotheses formulated in this study. The structural equation modeling is aided with the help of Smart-PLS software. This study finds that Islamic branding (on customer, compliance and origin) significantly affect financial attitude, while Islamic religiosity affects financial awareness among the SMEs. Findings reveal that there is a mediating role of financial awareness on the relationship between Islamic branding and Islamic religiosity with the SMEs’ performance. No mediation effect was recorded for financial attitude and financial knowledge. Further investigation reveals that financial attitude, financial awareness, Islamic branding (compliance and origin) and Islamic religiosity were the most significant determinants of SMEs’ performance in the context of Saudi Arabia. This study is conducted on SMEs in Saudi Arabia only. Further studies are required to examine SMEs in other Islamic countries and regions to improve the explanatory power of financial literacy on Islamic religiosity and Islamic branding for improved SMEs performance. This study establishes that Islamic religiosity and branding could further increase the predictive power of financial literacy on SMEs’ performance. This study concludes that efforts to improve financial literacy should be religion-based as well as culture-based depending on where the SMEs are located so that specific strategies can be implemented, to enable the conducive growth of the SMEs and maximize the contribution of the SMEs to economic growth.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-07-05
      DOI: 10.1108/JIMA-08-2019-0162
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • How education level polarizes halal food purchase decision of Indonesian
           millennials

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      Authors: Mas Wahyu Wibowo , Auditia Lintang Sari Putri , Ali Hanafiah , Dudi Permana , Fauziah Sh Ahmad
      Abstract: The purpose of this paper is to evaluate Indonesian Muslim millennials’ decision-making process in purchasing halal food by introducing knowledge variable into the theory of planned behavior framework and education level (EL; i.e. low vs high) as the moderating variable. There were 400 questionnaires that were distributed to obtain responses from Indonesian Muslim millennials consumers. SmartPLS was used as the structural equation modeling approach to perform the multi-group analysis. EL plays an important role that determines Indonesian Muslim millennials’ decision-making process to purchase halal food. The EL was distinguished based on the Indonesian formal education system, which excluded the religious education system from the analysis. The information conveyance of halal food product attributes should be conducted gradually according to the millennial consumers’ EL. Millennial consumers with higher EL are more likely to internalize the credence attributes of halal food compared to the lower EL counterpart. This study found the significant differences in terms of halal food purchase decision-making between the two groups of lower EL and higher EL.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-07-03
      DOI: 10.1108/JIMA-10-2020-0323
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • The role of religious advertising and personal selling in enhancing mutual
           fund purchase intention and sales in Pakistan: a managerial perspective

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      Authors: Muhammad Waqas , Sarmad Jan Mian , Nabila Nazir
      Abstract: This paper aims to fill a gap in the literature of marketing communication by exploring the role of different nudges implemented through advertising and personal selling in enhancing purchase intention and sales of mutual funds in Pakistan. Data collected by 20 semi-structured individual qualitative interviews in Pakistan were subjected to thematic analysis. This study reveals the way managers apply different nudges in the form of Islamic beliefs and values in advertising and personal selling to enhance purchase intention and sales of mutual fund products among Muslim customers. Nudges that can be used in marketing communication may include religious cues, religious beliefs, religious values, spiritual elements, halal aspects of investment plans, religious icons and symbols, cultural music and images, appropriateness and correctness of sales messages and communicating halal aspects of mutual funds. The conclusions are based on findings from a relatively small number of respondents from one investment firm, but they offer an empirical basis for future research on the effect of advertising and personal selling on the sales and purchase intention of mutual fund products in an Islamic society. This study offers practitioners a better understanding of the marketing communication tools likely to influence consumers’ purchase intention of mutual fund products, with positive implications in creating advertising and sales management in Pakistan. Despite the prevalence of promoting mutual fund products, little research-based analysis has been available to academics or practitioners.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-07-01
      DOI: 10.1108/JIMA-05-2020-0162
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Halal transportation adoption among food manufacturers in Malaysia: the
           moderated model of technology, organization and environment (TOE)
           framework

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      Authors: Abdul Hafaz Ngah , Ramayah Thurasamy , Nurul Haqimin Mohd Salleh , Jagan Jeevan , Rudiah Md Hanafiah , Bilal Eneizan
      Abstract: This study aims to identify the factors influencing the intention to adopt Halal transportation among Halal food manufacturers in Malaysia. Applying a purposive sampling method, data were gathered from questionnaires distributed to Halal food manufacturers who participated in Halal showcase and festival in Malaysia. Out of 317 companies who were approached, 290 respondents agreed to answer the questionnaire and only 247 can be used for data analysis. SMART-partial least squares (PLS) 3.2.9. was used to analyze the data for this study using a structural equation modeling approach. Cost, perceived benefits and customer pressure were found to have a positive relationship with the intention to adopt Halal transportation, meanwhile, organizational readiness was found as insignificant. Top management attitude moderates the relationship between perceived benefits and the intention to adopt Halal transportation. However, it fails to moderate the relationship between organizational readiness and intention to adopt. The study only focuses on the Halal food manufacturers who attended Malaysian International Halal showcase and Halal festival, which is still not applying Halal transportation in their business activities. The findings unearth meaningful information for the many parties involve to enhance the adoption rate of Halal transportation not only for Malaysia but also for countries which has similar characteristics to Malaysia. Government bodies and Halal logistics providers could use the findings of the study to formula a new approach in their capacity to transform from intention to be a real user of Halal transportation services. Even the study only focuses on Halal transportation, it also may reflect other Halal services. The study reveals the capability of the technology, organization and environment framework to identify the factors of intention to adopt Halal transportation among Halal food manufacturers in Malaysia. The findings also show the moderation effects of top management attitude on the perceived benefits. Besides that, the study enriches the literature on Halal studies especially related to the Halal supply chain.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-06-28
      DOI: 10.1108/JIMA-03-2020-0079
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • The misunderstanding of halal tourism in Bandung city - Indonesia: Muslim
           tourist arrivals are increasing in the obscurity of concepts

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      Authors: Uud Wahyudin , Agrian Ratu Randa , Kismiyati El Karimah , Imelia Martinovita Santoso
      Abstract: This paper aims to find out what causes differences in understanding the concept of halal tourism between the government and stakeholders, which results in the slow development of halal tourism and the emergence of doubts for stakeholders who want to be part of halal tourism in Bandung. This study used a qualitative research method, and then the results presented the Fishbone Diagram (Cause and Effect) of halal tourism concept in the City of Bandung. A case study approach is in accordance with the Bandung City branding as the halal tourism destination in Indonesia. The informants are the halal tourism stakeholders, consumers, the government and the tourism community. Even though the level of Muslim tourist's arrival in Bandung has always been increasing, what was proclaimed by the government is unclear related to the halal tourism concept. The ambiguity of the halal tourism concept spread in Bandung impacts the absence of clear standardization of supporting facilities and accommodation and the emergence of anxiety and mistrust of stakeholders in applying the halal concept into their tourism business in Bandung. This study was only conducted in Bandung City, Indonesia; hence, it lacks generality. Accordingly, future studies can expand to several potential halal tourism cities in Indonesia and halal tourists outside Bandung as informants. To the best of the authors’ knowledge, this is the first practical paper that provides a detailed and comprehensive description of the different concepts of halal tourism in the city of Bandung.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-06-28
      DOI: 10.1108/JIMA-07-2020-0204
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • The prerequisites and consequences of customers’ online experience
           regarding the moderating role of brand congruity: evidence from an Iranian
           bank

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      Authors: Negar Ashrafpour , Hakimeh Niky Esfahlan , Samad Aali , Houshang Taghizadeh
      Abstract: The purpose of this paper is to investigate the prerequisites of customer online experience and its outcomes in banks. Brand congruity is an important mediating variable in these connections. A quantitative approach is used to test the model based on the literature review. The subjects are online customers of an Iranian bank, Bank Mellat, in East Azerbaijan Province, which is famous for its e-banking. Data analysis was conducted using structural equation modeling. The results suggested that the prerequisites of customer experience affected customer experience, which was, in turn, divided into two components (affective experience and functional experience). Besides, brand congruity played a moderating role in the relationship between prerequisites and consequences. In the model, brand congruity was the only moderating variable and other moderating variables were excluded. Further, test results were related to a specific brand. This paper explores how the behaviors of customers could be improved in the online context by concentrating on determinants of customer online experience. The paper offers implications for the improvement of customer online experience in service marketing, especially in banking. This is the first study in Iran to use brand congruity as a way of surveying the perquisites and outcomes of online experience in banking. The findings expand the importance of brand congruity in online experience to the entire banking sector.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-06-26
      DOI: 10.1108/JIMA-09-2020-0277
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • An alternative source of collagen for Muslim consumers: and environmental
           concerns

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      Authors: Jarita Duasa , Afifah Muhamad Husin , Mohamed Asmy Mohd Thas Thaker , Maya Puspa Rahman
      Abstract: The sources of collagens and gelatins are recently being questioned because it sourced from porcine or non-halal slaughtered animals. There are also concerns regarding the transfer of diseases from animal sources of collagen to human users. This study aims to propose an alternative source of collagen using recombinant collagen-like protein (halal-based) and to analyze factors contribute to the probability of using this alternative source of collagen among consumers in Malaysia. Survey data collected are tested empirically using statistical tools and logistic regression. This study finds two important inferences. First, the probability consumers opt for the alternative source of collagen is significantly determined by age of consumers and the level of their incomes. The likelihood of the consumers to opt for this alternative source of collagen is higher among elderly and lower income consumers. Second, the probability of using this alternative source of collagen with the purpose to protect the marine life is higher among young and lower income consumers. Thus, marketing variations of a product using this alternative source of collagen that is targeted to high age bracket and low income group of consumers often sees as a good strategy as compared with a more generalized marketing strategy. The younger consumers are also among potential consumers whose concern is more on health without endangering marine species or biodiversity. The scope of areas in this study is limited to Klang Valley (Selangor and Kuala Lumpur, Malaysia). The respondents are those staying and working in these areas regardless of citizenship and ethnicity. This study is proposing a new and promising way for mass production of collagen using recombinant collagen-like protein. Collagen-like protein was found in bacteria, and it may represent an alternative biosynthetic collagen material which is expected to be an alternative of the existing sources which are non-halal and endanger biodiversity and ecosystem.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-06-25
      DOI: 10.1108/JIMA-09-2020-0268
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Modelling halal restaurant’s brand image and customer’s
           revisit intention

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      Authors: Yunia Wardi , Okki Trinanda , Abror Abror
      Abstract: Limited research has investigated the antecedents of halal restaurant’s brand image and its consequence to customer’s revisit intention empirically. This study aims to fill this gap by providing an insight into the relationship of halal restaurant brand image toward revisit intention, and the crucial antecedents of halal restaurant’s brand image, taking Rumah Makan Padang as a unit of analysis. Rumah Makan Padang (Padang Restaurant) is a type of halal restaurant in Indonesia originating from West Sumatra. These restaurants are widely spread in Indonesia and also in other countries where Indonesians migrate. The research design was cross-sectional. Data were collected from various Rumah Makan Padang in West Sumatera, Indonesia. The proposed model was tested using structural equation modeling with a sample size of 450 respondents. This study confirmed that halal restaurant’s brand image has a significant positive effect on customer’s revisit intention. Furthermore, the antecedents of halal restaurants brand image (i.e. service quality, health awareness and religiosity) were also found to have significant positive effect on halal restaurant’s brand image, Whereas, halal preferences do not have an influence on its brand image. To the author’s knowledge, this study is among the first to provide a holistic approach toward the antecedents of halal restaurants brand image (i.e. halal preference, service quality, health awareness and religiosity) and investigated the effect of halal restaurant’s brand image on customer’s revisit intention. This study also proves the effect of religiosity on brand image, which has not been discussed in previous studies. From a market-specific context, this is also the first study that investigated the antecedents of Rumah Makan Padang’s brand image and its consequence to revisit intention.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-06-24
      DOI: 10.1108/JIMA-01-2021-0034
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Moderating role of religion in the relationship between SERVQUAL
           dimensions and hotel guest satisfaction

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      Authors: Precious Chikezie Ezeh , Titus Chukwuemezie Okeke , Anayo D. Nkamnebe
      Abstract: Religion is one of the factors that are considered in developing marketing strategy. Therefore, the purpose of this study is to examine the moderating role of religion (Islam and Christianity) in the relationship between SERVQUAL dimensions and satisfaction of hotel guest in Nigeria. The data for this study was collected from 400 hotel customers in Nigeria (Zamfara and Anambra), and was analyzed using structural equation modeling technique (Amos). Also, composite reliability and average variance extracted were used to test the reliability and validity of the instrument. The study found that religion has a significant moderating effect on the service quality dimensions and hotel guest satisfaction. In other words, there is significant difference on how Muslim and Christian hotel guests evaluate service quality dimensions and satisfaction. Moreover, the result shows that the empathy and assurance dimensions are the most important significant predictors of guest satisfaction. Moreover, religion has significant positive effect on guest satisfaction. The study shows that religion significantly moderate the service quality dimensions. Therefore, the hotel management should focus on providing training programs that will enable the employees to offer superior personalized services to strengthen and nurture long-term guest relationships. The inclusion of moderating effect of religion made this study very unique. Furthermore, the peculiarity and religious sentiments of the Nigeria business environment made this work outstanding.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-06-23
      DOI: 10.1108/JIMA-09-2020-0271
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Selection of Islamic banking in a multicultural context: the role of
           gender and religion

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      Authors: Suzanna ElMassah , Heba Abou-El-Sood
      Abstract: As the popularity of Islamic banking and financial instruments continues to rise globally, a recurring empirical question is what specifically makes consumers choose Islamic banking. This paper aims to investigate the determinants of bank type selection, especially in culturally diverse settings where the Islamic banking sector is well-established. It further examines whether consumers’ gender/religion influences their choices. One intuitive prediction is that Muslim consumers opt for Islamic banking products as “ethical” because of conviction-related reasons. However, the reality is not necessarily straightforward. This paper uses structural equation modeling to examine data collected from a survey questionnaire of 790 respondents in an emerging market setting. Further analysis is made based on gender and religion to remove related bias. Results suggest that overall consumer awareness significantly affects the selection of Islamic banking products. The positive effect of awareness is more significant for Muslim consumers relative to non-Muslims. Interestingly, social stimuli and bank attributes have an insignificant effect on the banking choices of both Muslims and non-Muslims. Results suggest that Islamic banks’ marketing managers should adopt differentiated strategies for men and women, focusing on the core benefits of the service or personal interactions with consumers, respectively, along with a focus on different aspects of personal service for each gender. Awareness should be enhanced by adopting informative and effective marketing strategies to attract and retain consumers in the competitive bank environment. Islamic banks (IB) should pay attention to the religious effect without considering it as the sole variable motivating potential customers. They should design segmented and customized marketing strategies based on gender-religion market segmentation to suit different groups’ needs. The findings fill a gap in the literature and provide Islamic bankers with insights to help design and articulate their business strategies to appeal to consumers in a multicultural context. Examining an integral part of gender and religion mitigates biased estimates due to the omission of variables. The study contributes to the existing literature on customer preferences for IB with a relatively large, new data set.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-06-21
      DOI: 10.1108/JIMA-05-2020-0160
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • An investigation of adoption intention of halal traceability system among
           food SMEs

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      Authors: Nitty Hirawaty Kamarulzaman , Nur Aminin Muhamad , Nolila Mohd Nawi
      Abstract: The incredulity among Muslim consumers due to fake and doubtful halal logos has led to some querying the halal compliance and halal integrity among food small and medium enterprises (SMEs). By using the traceability systems consumers may track and trace the movement of food products available in the market. The purpose of this paper is to investigate factors that influence food SMEs’ intention to adopt a halal traceability system. A structured questionnaire survey was developed and administered to a systematic random sampling of 260 food SMEs. The data were analyzed using descriptive analysis, Chi-square analysis, Pearson correlation analysis and logistic regression analysis. The results revealed a strong correlation between the environmental aspect (EA) and perceived usefulness (PU) of a halal traceability system. Sales turnover, PU, perceived ease of use, technological aspect, organizational aspect and EA are the factors that influenced food SMEs’ intention to adopt a halal traceability system. The context of this study is confined to the SMEs in the food industry in Peninsular Malaysia, thereby limiting the generalizability of the findings to other industries. This study shows a halal traceability system facilitates food SMEs in enhancing their business and provides tremendous potential to further improve the halal industry in Malaysia. The traceability system that is perceived to be easy and useful are the most influential factors toward the adoption of technology among food SMEs. Thus, this study confirms the growing importance of the halal traceability system in the food industry.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-06-19
      DOI: 10.1108/JIMA-11-2020-0349
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Foreign tourist satisfaction, commitment and revisit intention: exploring
           the effect of environmental turbulence in the Arab region

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      Authors: Abdul Raheem Jasim Mohammed , Mohd Salehuddin Mohd Zahari , Mohd Hafiz Hanafiah , Abdul Rais Abdul Rahman
      Abstract: This paper aims to investigate the relationships between travel satisfaction, commitment and revisits intention among the UAE international tourists as well as the moderating effect of environmental turbulence. Using the quantitative approach, the experience of individual foreign tourists who travelled to three UAE major cities, namely, Dubai, Abu Dhabi and Fujairah, were probed. Through a drop-off and collect approach survey, 413 usable questionnaires were successfully collected and analysed. The results of multiple regression path analysis confirm tourist satisfaction towards UAE tourism product and services influences their travel commitment and boosts tourist revisit intention behaviour. This paper also demonstrates how the Arab environmental turbulence moderates tourist satisfaction’s effect on revisit intention adversely. This study offers valuable input to the UAE’s tourism governing bodies and industry practitioners. While continuously boosting the quality of tourism products and services, they also need to curb the effect of environmental turbulence as it would discourage tourists from revisiting UAE in the future.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-06-18
      DOI: 10.1108/JIMA-02-2021-0039
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Islamic religiosity and ethical intentions of Islamic bank managers:
           rethinking theory of planned behaviour

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      Authors: Sarminah Samad , Muhammad Kashif , Shanika Wijeneyake , Michela Mingione
      Abstract: The primary aim of this study is to investigate how Islamic religiosity shapes the ethical attitude of customer relationship managers while predicting their behaviours. A survey-based, cross-sectional data is collected from 257 customer relationship managers working in leading Islamic Banks in Pakistan. Results demonstrate that religiosity positively influences the attitude of managers. Furthermore, the effect of subjective norms to predict ethical intentions is found insignificant which opens a new debate for the scholarly community. A key contribution of this study is the investigation of Islamic religiosity as a predictor of managerial attitude. Furthermore, the context of Islamic bank managers is a new context of this investigation.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-06-17
      DOI: 10.1108/JIMA-02-2020-0042
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Reputation and cost benefits for attitude and adoption intention among
           potential customers using theory of planned behavior: an empirical
           evidence from Pakistan

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      Authors: Sayeda Zeenat Maryam , Ashfaq Ahmad , Nauman Aslam , Sadia Farooq
      Abstract: The purpose of this study is to examine the determinants of attitude and adoption intention of Islamic banking among the potential customers in Pakistan. The conceptual framework is investigating the influence of salient beliefs (consisting of personal factors and external factors) and theory of planned behavior (TPB) construct, i.e. attitude and social influence on Islamic banking adoption intentions. To realize the objective of the research, 500 questionnaires were distributed among the potential customers of Islamic banking in Pakistan. A purposive sampling technique was used; 375 questionnaires were returned, whereas only 300 were used for analysis. To test the model, structural equation modeling was conducted by using an algorithm and bootstrapping techniques, and the most important factor is identified through the importance performance map analysis model. The findings of the research revealed that the attitude has immense importance. It is a strong determinant of Islamic banking adoption intention among potential customers. Second, it is fully mediating the relation of cost benefits, reputation and support for business and the adoption intentions of Islamic banking. However, attitude is partially mediating the relation of religious obligations, social influence and the criterion variable. This research is articulating literature by incorporating external and personal factors along with TPB’s constructs, i.e. attitude and social influence and tested the attitude as an intervening variable to explain the relation with adoption intention of Islamic banking. The unfolding results spring up a broad spectrum to policymakers and practitioners of Islamic banking by suggesting the push and pull strategies. Numerous studies conducted to find the influencing factors of adoption intention of Islamic banking, but this research is identifying the determinant of attitude along with adoption intentions. This research is contributing to the existing research by taking reputation (brand image), cost benefits and government support along with religiosity, which is an important factor but is ignored in previous research. Theoretically, this research is contributing to the TPB by giving a scenario of salient beliefs along with attitude and social influence because beliefs play an important role in building the adoption intention of the subject.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-06-17
      DOI: 10.1108/JIMA-03-2021-0059
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Customer behaviour towards halal food: a systematic review and agenda for
           future research

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      Authors: Mohammad Iranmanesh , Madugoda Gunaratnege Senali , Morteza Ghobakhloo , Davoud Nikbin , Ghazanfar Ali Abbasi
      Abstract: The halal food market is a large and fast-growing market. To maintain and boost the growth of the halal food industry, scholars have attempted to understand the behaviour of Muslims and non-Muslims towards halal food. To advance understating of previous studies on behaviour towards halal food and shedding light on future studies, this study aims to systematically review the literature. A sample of 985 peer-reviewed papers was extracted from Scopus and Web of Science databases. A total of 96 articles related to customers' behaviour towards halal food by reviewing the titles, abstracts and contents of the extracted articles were identified and reviewed. This study illustrates: (i) various research designs and methodology used in halal food context, (ii) theories that researchers used to explain customer behaviour towards halal food, (iii) most tested behaviours and (iv) determinants of customer behaviour towards halal food. The findings provide deep insights into the current state of halal food literature. This paper highlights many gaps in the literature and suggests directions for future studies to advance the understanding of customer behaviour towards halal food. This study will help researchers to identify the new dimensions of research and contribute to the literature.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-06-16
      DOI: 10.1108/JIMA-01-2021-0031
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Satisfaction of Pakistan’s Islamic banking system during the COVID-19
           pandemic Logistic model-based identification of the determinants to
           improve customer

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      Authors: Majed Alharthi , Imran Hanif , Hafeez Ur Rehman , Hawazen Alamoudi
      Abstract: This study aims to explore the potential determinants of customers’ satisfaction with the Islamic banking system and highlights the fact that both internal and external factors play key roles in customer satisfaction (CS) during the COVID-19 pandemic. Primary data from six Islamic banks (Al Baraka Bank Ltd, BankIslami Pakistan Ltd, Burj Bank Ltd, Dubai Islamic Bank Ltd, Meezan Bank Ltd and MCB-Islamic Bank Ltd) were analysed using a binary logit method. The results showed that internal factors such as hand sanitisation facilities, strict compliance with wearing a mask before entering the bank, the distance between customers and dealing officers, an organised network of branches (in terms of health safety protocols), the behaviour of dealing officers and extended banking hours contributed significantly to enhancing the satisfaction of Islamic banking customers during the pandemic in Pakistan. The results showed that high service charges on loans have a significant adverse impact on CS. Concerning external factors, the results showed that mass media platforms that can update customers about new services and customer transactions’ processing timing, the number of operational branches in the pandemic period, available parking space in front of a bank and recommendations from family and friends to open an account with a particular bank increase CS levels. The study’s results will be helpful for the policymakers and practitioners to design such policies that can promote the Islamic banking system in developing countries such as Pakistan. Under the pandemic situation, the present study highlights the internal and external determinants of Islamic banking customers’ satisfaction in Pakistan. The study provides a foundation for Islamic Banks to revise their policy frameworks and marketing strategies to attract customer interest and improve their satisfaction levels.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-06-16
      DOI: 10.1108/JIMA-06-2020-0189
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • COVID effect on retailing: a study on consumers’ retailer preferences
           during economic recession periods: evidence from Turkey as a predominantly
           Muslim society

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      Authors: Tamer Baran
      Abstract: The purpose of this paper is to explore consumers’ retailer preferences during economic growth and recession periods in a Muslim-intensive country, and to compare the efficiency of retailers of different formats. The data of the retailers operating in different formats in the first two quarters of 2018–2020 are used in the study. The data are analyzed by using Data Envelopment Analysis (DEA). The inputs of the DEA model are personnel expenses, rent costs and advertising expenses; and the outputs are sales and profits, which are the main objective of businesses. Because of the structure of the data, the non-oriented approach is used. The efficiency of retailers is determined in the study with super efficiency, which allows retailers to rank their productivity. Findings of study present that consumers exhibited price-oriented behaviors during economic recession periods. DEA findings shows that discount stores are the most efficient retailers. However, study findings also reveal that retailers who support cost-reduction strategies with promotion activities are more efficient than others during economic recession periods. Recommendations are made for the decision makers of the retailers in line with the findings of the study. The study contributes to the literature by evaluating the consumer preferences and the efficiency of retailers in COVID-19 outbreak period, which is one of the most special periods in world history.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-06-15
      DOI: 10.1108/JIMA-09-2020-0292
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Modelling Muslims’ revisit intention of non-halal certified
           restaurants in Malaysia

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      Authors: Firdaus Firdaus Halimi , Serge Gabarre , Samar Rahi , Jassim Ahmad Al-Gasawneh , Abdul Hafaz Ngah
      Abstract: The purpose of this paper is to extend the theory of planned behaviour (TPB) to identify the factors influencing Muslim customers’ intention to revisit non-halal certified restaurants. A purposive sampling method was applied. Self-administered survey questionnaires were distributed around shopping malls in Kuala Lumpur, Putrajaya, the Northern region and the East Coast of Malaysia. From 601 questionnaires collected, only 578 questionnaires were satisfactory. SMART-PLS 3.3.2. was used to analyse the data for this study using a structural equation modelling approach. The findings confirmed that price fairness and food quality positively influenced attitude perceived behavioural control and food quality affecting the customers’ intention to revisit non-halal certified restaurants. Subjective norm was found to be an insignificant factor towards revisit intention. In addition, the attitude was found to mediate the relationship between price fairness and revisit intention and between food quality and revisit intention. Trust was highlighted as moderating the relationship between attitude and revisit intention. The findings of this study will primarily benefit food premises, whether halal-certified or otherwise. The study extends the TPB with food quality and price fairness to identify the factors of revisit intention for the non-halal certified restaurant among Muslim consumers in Malaysia. The study shows the mediating effects of attitude for the relationship between food quality and price fairness towards revisit intention. On top of that, the study also included the moderating effect of trust on the TPB. The findings also enrich the literature on the non-halal certified context.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-06-14
      DOI: 10.1108/JIMA-01-2021-0014
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Impact of Muslim decision-making style and religiosity on intention to
           purchasing certified halal food

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      Authors: Hardius Usman , Chairy Chairy , Nucke Widowati Kusumo Projo
      Abstract: The purpose of this paper is to: build Muslim consumer decision-making style (MCDMS); analyze the influence of the consumer decision-making style on Muslim behavior to buy halal certified food; analyze the impact of religiosity on Muslim behavior in buying halal-certified food and study the role of religiosity in the relationship between MCDMS and Muslim behavior in buying halal certified food. This study’s target population is the Muslim Indonesian population age at least 18 years old. The self-administered survey method is carried out based on convenience and snowball sampling techniques and the questionnaire is distributed online. This study collects data from 396 Muslim respondents in Indonesia through an online survey. Factor analysis and regression with interaction variables are applied to test the research hypothesis statistically. This study reveals several results: MCDMS produces 10 dimensions; halal consciousness is an important dimension; the perfectionist/high-quality conscious and price-conscious, has a significant negative effect on the intention to buy halal-certified food; the halal consciousness and the recreational/hedonic conscious have a significant positive effect on the intention to buy halal certified food; religiosity has a significant positive impact directly on the intention to purchase halal-certified food; Religiosity positively moderates the impact of a perfectionist/high-quality conscious and price-conscious on the intention to buy halal-certified food. This paper will build an MCDMS by adding the dimensions of halal consciousness. The author has not found literature about MCDMS. This research will also study the impact of MCDMS and religiosity on the intention to buy halal-certified food, as well as will study the role of religiosity in relationships between Muslim decision-making styles and intention to buy halal-certified food. Similar research is still very limited in marketing literature.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-06-14
      DOI: 10.1108/JIMA-01-2021-0027
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • The impacts of Shariah-compliant hotel attributes on Muslim travellers
           revisit intention: religiosity as a moderator

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      Authors: Zaidatul Akma Sulaiman , Mohammad Iranmanesh , Behzad Foroughi , Othman Rosly
      Abstract: This paper aims to investigate the impact of Shariah-compliant hotel attributes on Muslim travellers’ revisit intention. A total of 361 Muslim travellers who have stayed at Shariah-compliant hotels in the previous 12 months were recruited to take part in this research. The hypothesized research model was assessed using the partial least squares (PLS) approach. The analysis revealed that Muslim travellers’ revisit intention is dependent on the halal food and beverages and the provision of Shariah-compliant facilities at the hotel, whereas the Shariah-compliant operation and interior design of hotels are not significantly associated with it. The findings also uncovered that religiosity moderates the impacts of Shariah-compliant facilities and interior design on travellers’ revisit intention. Guidelines to offer services that meet Muslim travellers’ needs can be developed based on the results of this study to help Shariah-compliant hotel marketers attract and retain more customers. The findings of this study have provided insights into the importance of halal attributes and practices in retaining Muslim customers at Shariah-compliant hotels.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-06-14
      DOI: 10.1108/JIMA-06-2020-0179
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Moderating the role of religiosity on potential customer intention to deal
           with Islamic banks in Oman

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      Authors: Majda Ayoub Juma Alzadjal , Mohd Fauzi Abu-Hussin , Maizaitulaidawati Md Husin , Mohd Yahya Mohd Hussin
      Abstract: The purpose of this paper is to explore the direct effect of classical predictors of an individual’s behaviour, namely, attitude, subjective norms (SN) and perceived behavioural control (PBC) on the intention to deal with Islamic banks. The study extended the Theory of Planned Behaviour (TPB) by introducing the customers’ religiosity paradigm as a moderator between the classical predictors of the theory and the intention to deal with Islamic banks. By applying the Theory of Planned Behaviour (TPB) framework, data were collected from conventional banks to investigate the potential Islamic bank customers’ intention. Using self-administered questionnaires, the data were collected from conventional banks in Muscat. A total of 1,000 questionnaires were distributed; however, only 638 were found usable. The structural equation modelling (SEM) was used to test the hypothesis and analyse the prediction values of the model in the TPB framework. It is also used to analyse the moderation effect of religiosity on the relation between the predictors and intention. The results of the SEM analysis indicated that attitude, SN and PBC significantly predicted the potential customers’ intention to deal with Islamic banks in Oman. The results of the moderation effect shown that religiosity was a poor moderator of the relation between the attitude and intention as well as the PBC and intention, though, the result shown that religiosity is a partial moderator of the relation between the SN and intention. Due to the current study method, the result findings should be generalised with caution. Future studies may introduce other variables to examine the moderation effect between the relation of the predictor and intention of the TPB framework. It also signifies the moderation effect of religiosity on the relationship between the attitude, SN and PBC and intention of the potential customs in the TPB framework. This is considered a theoretical enrichment to the behaviour studies and TPB literature. The current study assists the Islamic bank practitioners and regulators to broaden the horizon in considering the practical outcomes from the academic research. The result from this study does not only prove that the TPB seems to be acceptable in explaining the intention and behaviour in the field of Islamic banking but also support the robustness of the ability of TPB in predicting the behaviour and intention in a different research context (Islamic banking and finance). This study is an attempt to introduce religiosity as a moderator in the TPB framework with SEM analysis and to explore the moderation effect between the predictors and intention to deal with Islamic banks among Omani’s Islamic Bank Customers. This study endeavours to fill a gap of these moderation effects and how the customers’ religiosity influence customer’s preferences towards Islamic Bank.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-06-10
      DOI: 10.1108/JIMA-05-2020-0150
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Is Islamic brand attitudes influence Thai Muslims’ buying behavioural
           intentions: a quantitative analysis using smart-PLS

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      Authors: Phattharatharaporn Singkheeprapha , Zulfiqar Ali Jumani , Sasiwemon Sukhabot
      Abstract: In southeast Asia, international companies are growing to serve customers with multiple faiths. This study aims to focus on Thailand and it is one of Southeast Asia’s nations and it has Muslim minority customers. To represent Thai Muslim companies, Thai Muslims are marketing their goods by bearing the tagline “we are Islamic”. Scholars described it as “Islamic brands”. This research describes the significant feature of Islamic brands between Thai Muslim people. It examines, which of the Islamic brand dimensions motivates Thai customers towards buying Islamic brands. The current study’s conceptual model was the theory of planned behaviour (TPB) and 281 Thai Muslims responded via a standardised survey. The data was collected from four southern Thailand provinces (Narathiwat, Pattani, Satun and Yala) and the statistical application Smart-partial least-squares 3 was used for data analysis. The most significant factor motivating Thai Muslims towards purchasing Islamic brands is the customer’s Islamic brand. The second factor was the Islamic brands by compliance and Islamic brands by country of origin. Three regions in Thailand have been researched, as well as the results concentrate only on three Islamic brand attitudes as independent variables and the development of behavioural expectations of TPB. This research also presents a model that could help understand the consumer perceptions about Islamic brands and established brands amongst various consumers. The present research applies to small companies and multi-national businesses, as it illuminates and recognises the image of Islamic brands and suggests the preferences of customers in selecting the brand of Islamic brand. The current study aims to explain Thai Muslim customers’ buying behavioural intentions while purchasing Islamic brands in Thailand.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-06-10
      DOI: 10.1108/JIMA-08-2020-0252
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Shariah, presentation and content dimensions of Web 2.0 applications and
           the firm value of Islamic financial institutions in the GCC countries

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      Authors: Abdalmuttaleb Musleh Alsartawi , Sameh Reyad , Araby Madbouly
      Abstract: This study aims to examine the relationship between the three dimensions of Web 2.0 disclosure (Shariah, content and presentation) and the firm value of listed Islamic financial institutions (IFIs) in the Gulf Cooperation Council (GCC) stock exchanges. A checklist of 118 items was used to measure the level of Web 2.0 disclosure for the IFIs that are listed on the GCC stock exchanges. Data were gathered from the websites of the IFI samples, where researchers looked for annual reports, RSS, widgets, web-casting and the layout and design of the websites. Based on the results, the level of the Shariah dimension by GCC IFIs was 74.93%, the level of the content dimension was 76.33%, the level of the presentation dimension was 78.03% and the level of the overall Web 2.0 disclosure was 75.73%, and a positive and significant relationship between the content dimension and Tobin’s Q. In addition to other reforms, this study recommends IFIs to improve their regulations, risk management and standardization. This study offers a new contribution as it adds a new perspective to the online financial disclosure literature, which is the Shariah dimension. Furthermore, this study provides empirical evidence for interested parties in the Islamic banking industry such as users and regulators in the GCC countries concerning the importance and usage of Web 2.0 applications for disclosure and its positive impact on adding a premium to IFIs.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-06-08
      DOI: 10.1108/JIMA-02-2019-0020
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • on Islamic banking performance in Indonesia: a knowledge discovery via
           text mining

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      Authors: Fahmi Ali Hudaefi , Abdul Malik Badeges
      Abstract: In Indonesia, subjective issues towards the fundamental of Islamic banks (IBs) have been arising. For example, they are claimed to be not in line with the Shari‘ah (Islamic law). Furthermore, the existing scholarly works have not much gained knowledge from the local IBs explaining their efforts in promoting maqasid al-Shariah (objectives of Islamic law). Hence, because religiosity drives the fundamental establishment of IBs, this paper aims to explore the knowledge of how IBs in Indonesia promote maqasid al-Shariah via their published reports. This paper performs text mining from 24 official reports of 5 IBs in Indonesia published from 2015 to 2017. The sample contains 7,162 digital pages and approximately 3,021,618 words. Traditional text mining via human intelligence is first performed to analyse for the numerical data required in the maqasid al-Shariah index (MSI) analysis. Furthermore, a computer-driven text mining using the ‘Text Search’ feature of NVivo 12 Plus is conducted to perform qualitative analysis. These approaches are made to gain relevant knowledge of how the sampled IBs promote maqasid al-Shariah from their published reports. The analysis using the MSI explains a quantified maqasid al-Shariah on the sample’s performance, which indictes the lowest and the highest performing banks. Furthermore, a qualitative analysis supports the evidence from the quantitative analysis. It explains the authors’ coding process that results in 2 parent nodes and 20 child nodes, which contain 435 references coded from the sampled unstructured and bilingual texts. These nodes explain the information that associates with maqasid al-Shariah from the IBs’ reports. These findings explain how maqasid al-Shariah is measured mathematically and represent relevant knowledge of how maqasid al-Shariah is informed practically via digital texts. A positivist generalisation is neither intended nor established in this study. This paper gains relevant knowledge of how the sampled IBs in Indonesia control and maintain the implementation of maqasid al-Shariah from large textual data. Such knowledge is practically important for IBs stakeholders in Indonesia; moreover to help navigate the Shari‘ah identity of Bank Syariah Indonesia (BSI), the new IB established from the merger of 3 state-owned IBs, which are among the sample of this study. This paper provides evidence that might best challenge the subjective issue of IBs claiming that they are not in line with the Shari‘ah, particularly in Indonesia. This paper is among the pioneers that discover knowledge of how IBs promote maqasid al-Shariah in Indonesia’s banking sector via a text mining approach.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-06-08
      DOI: 10.1108/JIMA-03-2020-0081
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • The buy-in benchmark in Islamic banking: combined effect of brand role
           clarity and employee brand commitment towards employee brand equity

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      Authors: Mohsin Altaf , Irfan Saleem , Faisal Mustafa , Farooq Anwar
      Abstract: Employee position is acknowledged as central in service brand management to achieve competitive advantage. Hence, this study aims to illustrate the importance of brand role clarity (BRC) and employee brand commitment (EBC) by investigating the moderating role of EBC on the relationship between BRC and employee brand equity (EBE) in Islamic banking. Data is collected from 259 respondents who are involved in Islamic banking. Proportionate stratified random sampling was used to select bank branches for the study, and simple random sampling was adopted to choose respondents within these bank branches. Building on the insight obtained from data analysis, the results of this study demonstrate that the EBC strengthens the significant relationship between employee BRC and EBE. It indicates that EBC is vital in affecting the employee BRC on EBE. The importance of BRC and EBC has been widely discussed in the literature that both of these variables are essential sources of EBE. However, empirical studies on the combined effect of EBC and BRC on EBE have not been considered in past studies.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-06-07
      DOI: 10.1108/JIMA-08-2019-0170
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • The influence of knowledge on wholesomeness, labelling and trust toward
           Muslim consumers purchase behaviour of Syubhah semi-processed food
           products

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      Authors: Reezlin Abdul Rahman , Mohd Salehuddin Mohd Zahari , Mohd Hafiz Hanafiah , Mohd Nor Mamat
      Abstract: The available research works dealing with Halal food are centrally concerned with the Halal certification, logistics, export market, consumer awareness and business ethics with minimal study explores Muslim consumers’ purchase behaviour of Syubhah semi-processed food. The purpose of this study is to investigate the relationship between Muslim consumers’ knowledge on the wholesomeness, labelling, trust and purchase behaviour of Syubhah semi-processed food. The study respondents are Muslim consumers in the semi and rural areas. Through a self-administered survey, 780 usable responses were successfully collected. The study hypotheses were analysed using the partial least squares structural equation modelling. Mediation analyses were conducted, focusing on the effect of trust on the relationship between consumer knowledge on the wholesomeness, labelling and purchase behaviour of Syubhah semi-processed food. This study confirms that lack of knowledge on the wholesomeness and labelling among the semi and rural Muslim consumers influences them to purchase the Syubhah semi-processed food. Trust significantly plays a significant mediation role on the consumer Syubhah semi-processed food purchase behaviour. This study confirms there is lack of knowledge among the semi and rural Muslim consumers on Syubhah semi-processed food. Such pessimistic indications of Syubhah food products carry varying consequences and implications for Muslim consumers, Halal food producers and the relevant religious authorities.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-06-03
      DOI: 10.1108/JIMA-05-2020-0133
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • The consumers’ commitment and materialism on Islamic banking: the
           role of religiosity

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      Authors: Junaidi Junaidi , Ready Wicaksono , Hamka Hamka
      Abstract: This paper aims to investigate whether and how religiosity (e.g. extrinsic and intrinsic) influences the mediator variables (consumers’ commitment and materialism) in the Islamic bank consumers context. It also examines how the mediators should be influence consumers’ preferences. In total, 658 Muslim people and Islamic bank consumers were recruited for a survey study and structural equation modeling was used to test the research hypotheses. The empirical results indicate that religiosity (e.g. extrinsic and intrinsic) has significant and positive effects on consumers’ commitment and materialism, whereas intrinsic religiosity has no significant effect on consumers’ commitment which subsequently influences consumers’ preference. Furthermore, mediator variables (e.g. consumers’ commitment and consumers’ materialism) have partial mediators between religiosity and consumers’ preferences. The current study was limited to Indonesian Muslim people; there is a future need to study consumers’ attitudes and engagement in religious products and services (e.g. Islamic brands). It is can help practitioners, regulators and researchers to observe the dynamic behavior to elaborate on the impact of religion and Islamic products on consumers’ preference. The bank managers and regulators should enhance the information of products and services Islamic banks and the difference principle between conventional banks. Moreover, enlighten the consumers about the principle operation of Islamic banks from the perspective of marketing and religiosity. This study contributes to consumers’ behavior literature and, specifically, for the decision-making process through developing and testing a model of religious determinants toward Islamic bank products, as well as offers new insights into the determinants of religion and consumers’ decision process toward Islamic banking.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-06-03
      DOI: 10.1108/JIMA-12-2020-0378
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • based crowdfunding as an alternative source of funding book publications
           in Malaysia

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      Authors: Muhammad Shahrul Ifwat Ishak , Muhammad Huzaifah Kamaruddin , Abdulmajeed Muhammad Raji Aderemi
      Abstract: This paper aims to explore the applicability of mudharabah (partnership) based crowdfunding as an alternative fund to support the book publishing industry, particularly for self-publishers and small publishers. This is an exploratory qualitative study whereby the data are obtained from library research and empirical studies. As for empirical data, it is sourced from semi-structured interviews with three types of groups: the book industry, the crowdfunding platform and Shari’ah experts. The study found that mudharabah crowdfunding could overcome the book publishing industry’s financial problems. However, this requires special requirements for applicants (writers or publishers) to avoid fraudulent cases, as well as committed management in running the platform and a substantial crowd of loyal funders to maintain the platform. Simultaneously, even though mudharabah is a risky instrument, the risk can be mitigated by closely monitoring the progress of the project. As a result, this study proposes a special framework for mudharabah based crowdfunding to fund self-publishers and small publishers in Malaysia. This is an exploratory study, in which its findings may not be generalised due to the limited number of participants. A special model for mudharabah based crowdfunding can be established through an online platform to support book publishing in Malaysia. As this mudharabah crowdfunding model has the potential to support the book industry financially, it could also nurture talented young writers while also preserving knowledge. This study highlights a fresh and in-depth discussion both in theory and practice in proposing a special Islamic crowdfunding framework based on mudharabah as an alternative fund for the book industry, particularly to support self- and small publishers.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-06-02
      DOI: 10.1108/JIMA-05-2020-0147
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Determinants of profit and loss sharing financing in Indonesia

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      Authors: Zaini Ibrahim , Nury Effendi , Budiono B. , Rudi Kurniawan
      Abstract: This paper aims to investigate the dynamic relationship between profit and loss sharing (PLS) financing and banking-specific variables, macroeconomic variables and religiosity in Indonesia. This study used seven variables, such as PLS financing, Islamic financing rate, risk-sharing deposits, bank size, interest rate, economic growth and level of religiosity. The data used were monthly time series during the 2009–2019 period, and they used the structural vector autoregression method plus ARDL and ECM as a robustness check mechanism. The results show that in the short term, PLS financing is more influenced by changes in the risk-sharing deposits and bank size variables. Meanwhile, analysis of variance decomposition illustrates that variations in PLS financing are more influenced by the dynamics of PLS financing itself than other variables. This finding also strengthens the characteristics of PLS financing that is immune to the influence of interest rates, and this result can strengthen the implementation of the PLS scheme as an alternative to the monetary channel in the dual banking system in Indonesia. The immunity of PLS financing to changes in interest rates has implications for the management of Islamic banking risk management. Evaluation must be carried out by increasing the skills of the bankers in response to losses arising from moral hazard and asymmetric information. This paper used empirical evidence to show the influence of internal and external factors toward PLS financing performance. To the best of the authors’ knowledge, the study on determinants of PLS financing is limited, particularly in the context of Indonesia.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-05-27
      DOI: 10.1108/JIMA-01-2020-0015
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Antecedents of halal brand equity: a study of halal food sector of
           Malaysia

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      Authors: Mussadiq Ali Khan , Sharizal Bin Hashim , Asim Iqbal , Muhammad Yaseen Bhutto , Ghulam Mustafa
      Abstract: Islamic marketing is an emerging field with a lot of potentials, so it is worthwhile to explore it. This paper aims to conduct research on the unexplored relationship of antecedents of the equity, image and consumers’ trust and satisfaction of halal brands. A structured questionnaire was designed to conduct research to analyze the halal brand equity and its antecedents. Data were collected from 250 halal consumers of Kota Samarahan and Kuching, Malaysia through a self-administered questionnaire using a convenience sampling method. The study finds a positive relationship of three antecedents of brand equity, which confirms a strong relationship between the image and satisfaction of halal brand equity. The results further showed that halal brand image is linked with halal brand trust, but the relationship between halal brand trust and its equity could not be proved. This has been a cross-sectional study that was limited to Malaysia, a Muslim majority country. Researchers can conduct a longitudinal study and can conduct it in non-Muslim societies to comprehend their diversity and wider impact. Additionally, this study was limited to halal food brands in Malaysia. Islamic marketing has received great attention of researchers, academicians and practitioners that has rather been unexplored earlier particularly the relationships among antecedents of the equity, image and consumers’ trust and satisfaction of halal brands.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-05-20
      DOI: 10.1108/JIMA-01-2021-0012
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Direct and indirect effects of customer financial condition in the
           acceptance of Islamic microfinance in a frontier market

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      Authors: Umar Bello Umar , Abdulsalam Mas’ud , Sadisu Abdulazeez Matazu
      Abstract: The study aims to identify a gap within the extant literature on the inadequacy of earlier extension of the theory of reasoned action (TRA) and theory of planned behavior (TPB) to accommodate the peculiarity of Muslims majority countries that experiencing poverty growth in modeling the factors influencing the acceptability of Islamic financial products and services. To address this gap, this study expands the aforementioned theories through the integration of customer financial condition through the analyzes of both direct and indirect effects. The quantitative research design was deployed through data, which was collected from samples of microentrepreneurs within the agricultural sector of northwestern Nigeria. The data from this sample was analyzed through hierarchical regression analysis. The findings confirmed significant direct effects of all the original TPB variables; attitude, subjective norms and perceived behavioral control on acceptance intention of Islamic microfinance. More pioneering, the study established a significant direct negative effect of customer financial condition on the acceptance of Islamic microfinance among agribusiness customers. It further established the indirect (moderating) effects of customer financial condition on the influence of subject norms and perceived behavioral control on acceptance intention of Islamic microfinance, however, such indirect effect was not established in relation to the influence of attitude. The findings implied that the providers of Islamic financial products and services should target Nigeria’s frontier market as a potential avenue for expanding their existing market share. More specifically, the agricultural sector of northwestern Nigeria could be given focus in such a marketing strategy. In terms of social impact, providing necessary finances to the agricultural sector will further enhance employment creation and reduce poverty in the northwestern region. Despite several extensions of TRA and TPB in various settings, this could the first study which examined both direct and indirect effects of customer financial condition not only in relation to the acceptance of Islamic microfinance but also all other Islamic financial products and services.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-05-20
      DOI: 10.1108/JIMA-12-2019-0267
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Brand familiarity vs profit-sharing rate: which has a stronger impact on
           Muslim customers’ intention to invest in an Islamic bank'

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      Authors: Sri Rahayu Hijrah Hati , Niken Iwani Surya Putri , Sri Daryanti , Sigit Sulistiyo Wibowo , Anya Safira , Hapsari Setyowardhani
      Abstract: The purpose of this study is to examine the impact of brand familiarity and profit-sharing rate on Muslim customers’ brand trust, perceived financial risk, perceived value and intention to invest in an Islamic bank. A between-subjects experimental design was applied in the study. Six experiments involving two brand familiarity levels and three profit-sharing rates were conducted using a total of 217 samples. Randomization was applied in the study, which generated unequal sample sizes for each group of experiments. The findings of this experimental study demonstrated that Muslim customers’ familiarity with the bank’s brand has a significant impact on their brand trust and intention to invest in an Islamic bank. The study also found that the profit-sharing rate has a significant impact on the perceived value both with and without interaction with brand familiarity. The current study applies an independent measured design or a between-subjects experimental design, that resulted in unequal sample sizes. In addition, the study also does not control for the types of bank accounts owned by respondents. The design may invite the presence of confounding variables that exist due to individual differences and environmental variables. The results show that Islamic bank managers should care about the brand familiarity issue, which strongly influences customers’ brand trust and customer intention to invest in an Islamic bank. In addition, Islamic bank managers should pay attention to the profit-sharing rate given to customers, as it interacts with brand familiarity in influencing customers’ perceived value. This study examined the impact of brand familiarity and profit-sharing rate on Muslim consumers’ brand trust, perceived risk, perceived value and intention to save in an Islamic bank. The paper provides a shred of empirical evidence to the theoretical relationship between the subjective and objective cues that influence the formation of customers’ trust, perceived financial risk, perceived value and intention in the Islamic bank context.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-05-10
      DOI: 10.1108/JIMA-08-2020-0247
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Impact of digital Sharia banking systems on cash-waqf among Indonesian
           Muslim youth

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      Authors: Izra Berakon , Hendy Mustiko Aji , Muhammad Riza Hafizi
      Abstract: Cash-waqf is one of the transformative models of waqf assets submission to optimize the receipt of waqf of money in Indonesia. Currently, cash-waqf can be paid through the platforms that are integrated with digital sharia banking systems (DSBS) such as Jadiberkah.Id (Bank Syariah Mandiri), Digital Wakaf Hasanah (Bank Negara Indonesia Syariah) and other waqf online services provided by Bank Syariah Bukopin, Bank Commerce International Merchant Bankers Niaga and Bank Rakyat Indonesia Syariah. This study aims to investigate the role of DSBS in stimulating Muslim youth’s decision to endow cash-waqf in Indonesia. This research involved 225 Muslim youth from several universities across the Special Province of Yogyakarta and Central Java as the research respondents. The analysis was conducted using partial least square structural equation modeling with WarpPLS 7.0. The result of the structural model indicates that the research model is structurally good since it meets all model criteria. Perceived ease of use (PEU) is found as the most significant predictor of perceived usefulness (PU). Both generate a significant effect on Muslim youths’ attitudes toward DSBS. Overall, subjective norm (SN), perceived behavioral control (PBC), PU and attitudes are important determinants that lead individual decisions to use the online cash-waqf payment through DSBS. Finally, the research findings conclude that DSBS plays a significant role in encouraging the interest of young Muslim generations to participate in cash-waqf transactions. This study seeks to contribute to the existing literature by enriching the discussion on DSBS’s service, especially in the context of optimizing the collection of Islamic Philanthropy through cash-waqf transaction. Also, this study integrates theory of planned behavior (TPB) and the technology acceptance model (TAM) into a single research model to explore the determinants of cash-waqf participation in digital era.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-05-10
      DOI: 10.1108/JIMA-11-2020-0337
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Halal industry’s response to a current and post-COVID-19 landscape
           and lessons from the past

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      Authors: Sutan Emir Hidayat , Ahmad Rafiki , Muhammad Dharma Tuah Putra Nasution
      Abstract: This paper aims to analyze the Halal industry before, during and after the COVID-19 outbreak. Qualitative content analysis derived from a narrative-type literature review – supported by expert opinions elicited from semi-structured interviews and transcripts from the keynotes of five prominent speakers at a Halal industry conference during the pandemic. The conference theme covered the Halal industry’s development and strategies before, during and after the COVID-19 outbreak. There are opinions, concerns and actionable suggestions from the five prominent guests on how the Halal industry is faced with challenges but also new opportunities, with the potential to lead an agenda toward community and transparency. The halal industry could survive the ravaging COVID-19 and still has the potential to be explored. Expectedly, it makes this occasion an assessment or benchmark to improve the Halal industry and lifestyle in the future and contributes to the betterment of the ummah and Muslim countries.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-05-07
      DOI: 10.1108/JIMA-06-2020-0180
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • “Waste not, want not”: fostering frugality amongst Muslim tourists in
           the Malaysian hotel industry

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      Authors: Nur Zulaikha Bt Mohamed Sadom , Farzana Quoquab , Jihad Mohammad
      Abstract: The prevailing overconsumption issue in the hotel industry is attributable mainly to the irresponsible consumption behaviour of hotel guests. In parallel with Islamic principles, which advocate abstinence from excess consumption and frugality, the “waste not, want not” notion can be considered as one of the effective solutions to this problem. However, little is known about the factors that drive frugality amongst Muslim tourists. In addressing this gap, this study aims to predict the effect of environmental advertising and green attitude on frugality in the context of the Malaysian hotel industry. The study also tests the mediating role of the green attitude between environmental advertising and frugality. Furthermore, it examines the role of price consciousness as a moderator of the green attitude-frugality link. The stimulus-organism-response theory was used to develop the conceptual framework of this study. A cross-sectional method was used to collect 222 usable questionnaires from Muslim tourists in Malaysia. The hypothesised relationships were tested using the structural equation modelling, partial least squares approach. The study found support for the direct effect of environmental advertising and green attitude on frugality. It also confirmed the mediating effect of the green attitude in the environmental advertising-frugality link. However, price consciousness did not moderate the relationship. The findings of the study provide valuable insight for hoteliers in developing a green strategy that will foster frugality amongst Muslim hotel guests. It will also help them develop better strategies for the frugal segment, especially for the Muslim community. The study is amongst the pioneers in investigating frugality in the tourism industry. It is also the first to introduce price consciousness as a moderator of the relationship between the green attitude and frugality. Furthermore, its examination of frugality amongst Muslim hotel guests is a new contribution to the literature.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-05-05
      DOI: 10.1108/JIMA-08-2020-0248
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Antecedents of brand equity on halal tourism destination

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      Authors: Alexander Preko , Iddrisu Mohammed , Azizbek Allaberganov
      Abstract: This study aims to examine the antecedents of halal brand equity on destination brand equity (DBE) within the tourism sector. Although much has been done on halal tourism, the issue of halal and brand equity has received little attention in a non-Islamic state context. Using the brand equity theory, 312 Muslim tourists were conveniently drawn from the Larabanga tourism site with the use of structural equation modelling technique to analyse the data. The study revealed that halal brand awareness and halal value have positive and significant impact on DBE. Also, halal perceived brand quality and halal image had a negative but significant impact on DBE. This research is on a country-specific halal brand equity tourism destination, which means that the findings cannot be generalized to other geographical areas. The study provides an insight into halal tourism and destination equity, which is important for marketers, the ministry of tourism and local tourism officials to support halal tourism in a non-Islamic country. This paper fills a gap by presenting the first comprehensive overview of halal brand equity research that enhances ongoing discussions in the hospitality and tourism field in a non-Islamic context and proposes priorities for future research.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-05-05
      DOI: 10.1108/JIMA-09-2020-0283
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Non-Muslim Malaysians’ purchase intention towards products

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      Authors: Shyue Chuan Chong , Chin Chai Yeow , Choon Wei Low , Pei Yew Mah , Diep Thanh Tung
      Abstract: Halal products were a norm in the Muslim countries; however, halal food products were not only being consumed by Muslims nowadays. People are concerned about their daily needs, especially their food and spend in this modern society. Customers nowadays are more educated, and all the information can be easily accessed by just a click. Previous literature found that customers are looking for quality products and products that are safer to be consumed. The purpose of this study investigates non-Muslim customers’ intention in consuming halal food products in Klang Valley, Malaysia. Using 321 non-Muslim responses from Klang Valley, partial least square regression was used to examine the factors influencing the customer’s purchase intention on halal products. The results show that product quality, product price, product availability and product safety significantly influence the purchase intention of urban non-Muslim on halal food products. The result implies that product quality is the most significant factor compared with other variables. The data and results may contribute to the relevant authority to form a proper plan to improve Malaysia’s halal food items.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-05-05
      DOI: 10.1108/JIMA-10-2020-0326
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • The impact of Islamic Shariah compliance on customer satisfaction in
           Islamic banking services: mediating role of service quality

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      Authors: Selim Ahmed , Muhammad Mohiuddin , Mahfuzur Rahman , Kazi Md Tarique , Md. Azim
      Abstract: The purpose of this paper is to investigate the impact of Islamic Shariah compliance on customer satisfaction through the mediating effect of service quality in Islamic banking services. A total of 334 completed and usable questionnaires were collected from customers of Islamic banks in Bangladesh to test the hypotheses. The data were analyzed using SmartPLS 3. The findings of this study indicate that Islamic Shariah compliance has a positive and significant influence on service quality and customer satisfaction of Islamic banking services. The research findings also indicate that service quality partially mediate the relationship between Islamic Shariah compliance and customer satisfaction of Islamic banking services. This study only emphasized on the Islamic banking services of Bangladesh and thus findings of the present study may not be applicable to other service areas. The implications of the research are twofold. First, a strong standardized effect of Islamic Shariah compliance on service quality implies that customers are very sensitive to Shariah compliance related to Islamic banking services. Next, maintaining service quality is another crucial aspect to satisfy customers of Islamic banks. Quality of services will only be materialized when all the promises made by the bank function accordingly. Therefore, strategy makers of Islamic banks should assess the customer service quality and satisfaction regularly to improve the overall service experience of customers. Limited studies have been conducted to investigate the mediating effect of service quality on the relationship between Shariah compliance and customer satisfaction in Islamic banking services. This study provides valuable insights to Islamic bank to integrate the service quality along with Shariah compliance to enhance customer satisfaction.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-05-05
      DOI: 10.1108/JIMA-11-2020-0346
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • The image and customer well-being stems from banking activities

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      Authors: Mohammad Sadegh Eshaghi , Bahram Ranjbarian , Azarnoush Ansari
      Abstract: This study, by applying psychological life-space theory, aims to identify the role of banking activities in customers’ well-being. Following a quantitative approach, a two-stage method of structural equation modelling was used to test the hypotheses. Through a close-ended questionnaire, data were obtained from banks’ customers. A partial least squares regression was used to test both inner and outer models. Sample power software was used to calculate the minimum sample size of the study. A new variable namely customer well-being stems from banking activities identified which is assumed to be influenced by bank’s image, perceived value and aroused emotions. It was tested that word of mouth and bank’s marketing activities have impacts on the bank’s image. Moreover, by differentiating the images of different entities, it was proposed that comparative images could be considered as moderating variable. Furthermore, the mediating role of perceived value and aroused emotions are documented. Applying psychological life-space theory, a new concept that is not limited to the financial aspect of well-being presented and tested. Although researchers in different filed of studies applied this theory, this is the first time that a study presents nominal and operational definitions of the role of banks in customers’ well-being. Moreover, for the first time in the bank marketing literature, images of different entities including consumer’s image, image of bank’s employee and image of bank’s competitors were separated and their causal relations were statistically tested.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-04-08
      DOI: 10.1108/JIMA-10-2020-0314
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • The anatomy of non-Muslim consumers’ halal fashion buying behaviour:
           a quantitative approach

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      Authors: Arun Kumar Tarofder , Umme Salma Sultana , Raisal Ismail , Suha Fouad Salem , Adiza Alhassan Musah
      Abstract: The purpose of this study is two-fold: classifying non-Muslim halal fashion buyers by applying quantitative techniques and identifying the persuading determinants of the non-Muslim women’ halal fashion buying behaviour (HFBB). By adapting items from prior studies, a structured questionnaire was developed and distributed face-to-face to various Muslim fashion stores in Malaysia. After a one-month effort, 221 responses were obtained from non-Muslim consumers by using convenience sampling. Next, a clustering analysis was used to classify them from a contrasting perspective. Finally, regression and Andrew F. Hayes’s process procedures were applied to examine the three independent variables’ effect and the moderating variables. The results revealed the characteristic behaviour of the non-Muslim women explicitly, which is related to their halal fashion purchasing decision. Based on the ANOVA results, there were different motives for buying halal fashion by non-Muslim women. Additionally, it was found that the most crucial determinants for non-Muslim’s HFBB are “cultural adaptation”, albeit, there is no substantial proof of a significant moderating effect of age and income on the consumers. These discoveries are advantageous for halal fashion retailers and provide an appealing domain for further investigations in the context of the global halal study. This study provided an idea for an untapped segment on the halal fashion sellers’ segmentation and positioning strategy. The study’s results suggested specific managerial and practical recommendation that the sellers can use to attract non-Muslim consumers. This study was amongst the uncommon investigations within the halal fashion context that will enlighten the managers’ selling strategy on the most neglected market segment. The results of this study provided an empirical understanding of how to sell halal fashion to non-Muslim consumers.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-04-05
      DOI: 10.1108/JIMA-05-2020-0156
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • The halal tourism – alternative or mass tourism' Indications of
           traditional mass tourism on crescent rating guidelines on halal tourism

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      Authors: Bhayu Rhama
      Abstract: This study aims to identify whether halal tourism, as advocated by Mastercard-Crescent Rating guidelines on halal tourism can be considered as supporting sustainable tourism. Three Mastercard-CrescentRating 2019 Reports which are Global Muslim Travel Index, Indonesia Muslim Travel Index and Halal Travel Frontier were evaluated using a qualitative method supports by NVivo software to analyze text and images. Eight indicators (number of tourists, main motivations, main values, interaction with the community, interaction with the environment, most possible destinations, infrastructure and visitor monitorings) are used to classify halal tourism items into mass tourism (traditional, experiential and sensational) and non-mass (alternative) tourism. The qualitative analysis is supported by correlation analysis of GMTI scores with environmental performance index and the global sustainable competitiveness index scores. The results showed that halal tourism has unique characters compared with mass and non-mass tourism types. However, halal tourism advocated by CrescentRating unlikely shows similarity with non-mass tourism. It tends to be traditional mass tourism, especially on the perspective of the type of activity, interactions with the environment and local communities, as well as the main values. Previous research suggested the needs of halal tourism and its relations to sustainability. This research fills the gap by showing the halal tourism, in the perspective of Mastercard-CrescentRating is not prioritized toward sustainable tourism by qualitative and quantitative evidences. This study contributes to the knowledge of sustainability from Islamic perspectives and practices and provides a way to the theory of Islamic sustainable tourism. It also suggests improvements to halal tourism guidelines such as the transparency and guarantees that the profit will be used for social welfare, promotion of sustainability using Qur’anic verses and promotion on environmental and social empowerment activities.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-03-25
      DOI: 10.1108/JIMA-07-2020-0199
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Spiritualism versus materialism: can religiosity reduce conspicuous
           consumption'

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      Authors: Ali Ramazani , Mahdi Kermani
      Abstract: Due to economic growth and increasing the population of Islamic societies in the world, marketing studies have become more essential in these societies. This paper aims to study the relationship between Islamic religiosity and conspicuous consumption in Mashhad, the second-most populous city in the Islamic Republic of Iran, as a case of Islamic societies in the Middle East. The data were collected by a survey of 534 respondents in Mashhad and stratified random sampling was applied. Unlike the majority of former investigations, the results showed that there is a positive relationship between Islamic religious commitment and conspicuous consumption. Furthermore, gender, social media and income are important factors in explaining the extent of conspicuous consumption. Luxury companies can use the results of this research to invest in Islamic countries where there is a great demand for luxury items. Additionally, it is recommended for these companies to use the potential opportunity of social media which is extremely popular in Muslim countries to advertise their products to a large population at a low price. The results of this study can challenge the conventional understanding of the relationship between Islamic religiosity and conspicuous consumption. According to the results of this paper, in the Middle East Islamic rich countries, it seems that Muslims have a positive attitude toward conspicuous consumption, although Islam disapproves consuming excessively by the notion of Israf.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-03-25
      DOI: 10.1108/JIMA-09-2019-0184
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Exploring marketing orientation in integrated Islamic schools

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      Authors: Ayesha Latif Shaikh , Syed Hasnain Alam Kazmi
      Abstract: The purpose of this paper is to scrutinize the marketing orientation and market-oriented cultural elements of integrated Islamic schools. These integrated schools teach modern science curriculum alongside comprehensive religious instruction in an Islamic environment. This is an inductive, exploratory research from an interpretivist study. Narrative inquiry was undertaken to understand the perceptions, attitudes and actions of school senior management and teachers. Content analysis of the school websites and social media pages was carried out. In total, 7 schools and 16 respondents became part of the purposive sample. The presence of several integrated Islamic schools, experienced Islamic education leadership and Islamic education consultants are evidence of a growing sector. The schools are technologically enabled, strongly customer-oriented and adept at inter-functional coordination. The need-gap found in this sector is in competitor orientation, curriculum development and recruitment of specific criteria-based staff. With the mushrooming of integrated Islamic schools in Pakistan, the level of competition has also risen. The schools have made a considerable investment and strives to maintain and increase the enrollment rate of the institute. This research can enlighten integrated Islamic educators about effective education marketing practices and the prevalence of marketing orientation in such schools. In Pakistan, private primary schools strive to differentiate themselves and competitively position their value proposition. The marketization of education has begun to affect perceptions of school staff, teachers, students and academic work itself. Yet, there is scarce exploratory research on marketing done by integrated Islamic primary schools. This study will contribute foundational work for the development of a holistic marketing model tailored to the requirements of integrated Islamic schools.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-03-08
      DOI: 10.1108/JIMA-11-2019-0241
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Comparative analysis of QISMUT+3’s Islamic corporate social
           responsibility

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      Authors: Agung Nur Probohudono , Astri Nugraheni , An Nurrahmawati
      Abstract: The purpose of this study is to analyze the impact of corporate social responsibility (CSR) disclosure on the financial performance of Islamic banks across nine countries as major markets that contribute to international Islamic bank assets (Indonesia, Malaysia, Saudi Arabia, UAE, Kuwait, Qatar, Turkey, Bahrain and Pakistan or further will be called QISMUT + 3 countries). Islamic Social Reporting Disclosure Index (ISRDI) is being used as a benchmark for Islamic bank CSR performance that contains a compilation of CSR standard items specified by the Accounting and Auditing Organization for Islamic Financial Institutions. The secondary data is collected from the respective bank’s annual reports and it used the regression analysis techniques for statistical testing. This study found that CSR disclosure measured by ISRDI has a positive effect on financial performance. Almost all ISRDI sub-major categories have a positive effect on financial performance except the “environment” subcategory. The highest major subcategory for ISRDI is the “corporate governance” category (82%) and the “environment” category (13%) is the lowest. For the UAE, Kuwait and Turkey, the ISRDI is positively affected by financial performance and the other countries on this research are not. This study highlighted the economic benefits of social responsibility practices as a part of business ethics in nine countries that uphold the value of religiosity. Thus, the development of the results of this research for subsequent research is very wide open.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-03-01
      DOI: 10.1108/JIMA-05-2020-0146
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Explaining the comparative perception of e-payment: role of e-shopping
           value, e-payment benefits and Islamic compliance

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      Authors: Karim F. Garrouch
      Abstract: This study aims to examine three factors affecting the comparative e-payment perception, namely, perceived e-shopping value, e-payment benefits and Islamic Sharia compliance. It verifies an original model explaining the comparative perception of e-payment as a tool to pay online purchases. The newly integrated variables are the perceived compliance of the e-payment with Islamic Sharia, as a moderator, and the perceived e-shopping value, as a predictor. This investigation also tested the mediating role of e-payment benefits between perceived e-shopping value and e-payment comparative perception. A questionnaire was distributed, via an online survey, to professional and personal networks of Master students who have spread the survey link to their social media groups. This procedure resulted in 185 valid observations. Results show that the comparative perception of e-payment systems, as opposed to cash on delivery, is explained directly by e-payment benefits and indirectly by e-shopping value. The comparison of the model paths based on the perceived compliance to Islamic Sharia showed that this variable is non-significant as a moderator. The verified model and paths of this study have not been covered yet, namely, the direct and indirect effects of e-shopping value. Thus, their verification constitutes the main originality of this article. Besides, the verification of the moderating role of compliance to Islamic sharia has not been verified in prior studies about e-payment.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-03-01
      DOI: 10.1108/JIMA-08-2020-0240
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Impact of supply chain integration on halal food supply chain integrity
           and food quality performance

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      Authors: Mohd Helmi Ali , Mohammad Iranmanesh , Kim Hua Tan , Suhaiza Zailani , Nor Asiah Omar
      Abstract: The current complex halal food supply chain (SC) has caused food scandals, which have illustrated the weakness of multiple food quality standards and certification and audits in ensuring food safety. Drawn on the resource-based view (RBV) theory, the purpose of this study is to explore the impacts of SC integration (SCI) on halal food SC integrity and, consequently, food quality. Empirical data were collected from 275 halal-certified food companies in Malaysia and analysed using structural equation modelling – SmartPLS3.0. The results confirmed that SCI, including internal, supplier and customer integrations, has significant effects on the dimensions of the halal food SC integrity which, in turn, lead to halal food safety and quality. The importance of SCI in halal food SC is highlighted in this study. The impact of SCI is contexted in halal food SC integrity and food quality. Therefore, it provides a clear understanding to managers of SC applicability in the halal food industry. Based on the RBV theory, this study contributes to the limited body of research of the relationships among SCI from the context of the halal industry with a specific focus on food supply chain integrity and food quality.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-02-26
      DOI: 10.1108/JIMA-08-2020-0250
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Marketing advantages and sustainable competitiveness through branding for
           the supply chain of Islamic country

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      Authors: Muhammad Saeed Shahbaz , Mudaser Javaid , Syed Hasnain Alam Kazmi , Qamar Abbas
      Abstract: Branding plays a vital role in the success of every organization and even industry. In Islamic countries, every organization must consider Sharia rules while strategy making. Nowadays, the supply chain is considered a major tool of branding and marketing. After an extensive literature review, it has been found that the studies that test the marketing advantages (MAs) and sustainable competitiveness through branding are scarce. The purpose of this study is to empirically examine the relationship between branding and MAs and mediating the role of sustainable competitiveness. This is a quantitative study. An instrument was adopted, and data were collected. The researchers tested the hypotheses from the survey data from 179 electronic organizations. The data ware analyzed through structural equation modeling to examine the proposed hypothesis of this study. The findings indicate that the relationship among dimensions of branding attitude and MAs were supported (expect reliability). Additionally, this study also revealed that a sustainable competitive variable plays a substantial role as a mediating variable in those relationships. This study is a cross-sectional survey. Consequently, the limited sample size from the electric industry may affect the power of generalizability. The next study may be demonstrated for other industries to respect the nature of the branding and MAs among the managerial staff of other industries. This study will help managers to understand how to use the supply chain as branding for their MAs through sustainable competitiveness. This study adds practical value to the literature on sustainable competitive, branding and MA and supply chain. The study shows that sustainable competitiveness has varying mediating effects on industry value.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-02-17
      DOI: 10.1108/JIMA-04-2020-0094
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Salesperson ethics behavior as antecedent of Islamic banking customer
           loyalty

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      Authors: Tony Wijaya , Moh Nasuka , Anas Hidayat
      Abstract: The development of the banking industry is encouraging increasingly fierce competition. In the face of banking competition, Islamic banks need to build customer loyalty by paying attention to ethical aspects. Ethics has an essential role in forming and preserve relationships between companies and customers in the long term. The measurement model of salesperson ethical behavior in this study was built using the Islamic-based marketing concept. This study aims to test empirical models of Islamic ethics-based salesperson behavior in increasing customer loyalty of Islamic banks through the aspect of customer trust. Research data were obtained from 165 Islamic bank customers in the Central Java, Indonesia, using the purposive sampling method. Data analysis in this study uses structural equation modeling. The study shows that the Islamic ethics-based salesperson behavior has a positive effect on customer trust in a salesperson, customers’ trust in Islamic banks and customer loyalty. Customer trust in a salesperson has positively and significantly influenced customer trust in Islamic banks and customer loyalty. Customer trust in Islamic banks has a positive and significant effect on customer loyalty. This study’s results are expected to be used to reference maintenance salesperson in Islamic banking to behave based on Islamic principles. Islamic marketing principles need to be applied through salespersons behaving realistically (al-Waqi’iyyah) and humanistic concepts (insaniyyah). The application of Islamic ethics can limit and avoid deviant behavior from salespeople that is detrimental to consumers and organizations. The behavior of salespeople based on Islamic ethics will build consumer trust in both organizations and salesperson so that it has implications for consumer loyalty. This paper provides new findings to understand Islamic banking consumer loyalty that focuses on Islamic ethical salesperson behavior point of view. This paper also presents a new measurement of research variables from an Islamic perspective in examining the role of Islamic ethics-based salesperson behavior toward banking customer loyalty. This study takes the object of research in Islamic banking that has different characteristics from conventional financial institutions.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-02-15
      DOI: 10.1108/JIMA-04-2020-0100
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Determinants of Islamic banking products and services adoption in Morocco:
           a conceptual framework

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      Authors: Amal El Mallouli , Hassan Sassi
      Abstract: The Moroccan monetary authorities have implemented an Islamic banking system since 2017 as an alternative to the conventional system. However, the adoption of Islamic banking products and services is not widely accepted by customers. The purpose of this study is to propose a conceptual framework to understand the determinants of Islamic banking products and services adoption in Morocco. This study develops a conceptual framework based on the diffusion of innovation theory (
      DOI ). Thus, with reference to an extensive literature review done regarding adoption studies, the proposed research model integrates perceived attributes of innovation (relative advantage, compatibility, complexity and observability) suggested by the
      DOI theory. It also integrates other relevant variables that should be considered in the context of this study. These include knowledge, perceived risk and customer involvement. The proposed conceptual framework demonstrates and justifies the relevance and the applicability of Rogers’
      DOI to understand consumer decisions to adopt an innovation in general as well as Islamic banks in particular. Several studies have examined the factors influencing the adoption of Islamic banks; however, those carried out in the Moroccan context remain very limited. The majority of these studies examine the intention to adopt in the future, whereas the present study seeks to establish a conceptual research model that examines the determinants of current adoption of Islamic banking in Morocco and the continuity of this adoption over time. The novelty of this study is to develop a modified model based on
      DOI theory which, according to the existing literature, has not yet been tested in the Moroccan context.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-02-15
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Marketing strategies in communicating CSR in the Muslim market of the
           United Arab Emirates: insights from the banking sector

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      Authors: Effrosyni Georgiadou , Catherine Nickerson
      Abstract: This paper aims to explore the online corporate social responsibility (CSR) communication by domestic and global banks operating in the United Arab Emirates. Through a qualitative content analysis, the study examines the strategies banks use to market their CSR initiatives on their corporate websites. CSR marketing strategies are classified with reference to Kotler and Lee’s (2005) categorization. The analysis indicates that overall, all CSR marketing strategies, as proposed by Kotler and Lee (2005), are used by the domestic UAE banks with the most frequently used being cause-promotion, philanthropy and socially responsible business practices. Government owned and conventional banks display patterns congruent to the communications observed in the global sample. Islamic banks have a less diversified approach relying mostly on philanthropy with only one Islamic bank using four of the six strategies. The present study provides insight into how CSR is communicated within one of the largest industries in the fast-growing economy of the UAE. The observations reported here could help corporate communication practitioners and managers in domestic corporations that contribute to the Islamic economy to understand how to benchmark better and to communicate more effectively about their CSR.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-02-01
      DOI: 10.1108/JIMA-09-2020-0274
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • The role of knowledge, trust, and religiosity in explaining the online
           cash waqf amongst Muslim millennials

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      Authors: Rahmatina Awaliah Kasri , Syafira Rizma Chaerunnisa
      Abstract: This study aims to determine the role of knowledge, trust and religiosity in influencing the intention to donate cash waqf online among Muslim millennials in Indonesia. Using a framework based on the theory of planned behavior, primary data was collected from 418 Muslim millennials who domiciled in large cities in Indonesia and subsequently analyzed using the structural equation modeling method. The main findings suggest that knowledge, trust and religiosity play a positive role in explaining the intention to donate cash waqf online among Indonesia’s millennials. Religiosity is found to be the most powerful factor in influencing attitude, while knowledge is the least significant factor influencing the attitude, which subsequently influences the intention to engage in online cash waqf. Social norms and perceived behavioral control are also positively influencing such intention. These results imply that it is important for waqf institutions to reflect strong Islamic values in their cash waqf products and to more strongly communicate religious messages about the benefits of giving cash waqf to the millennials. It is also crucial to increase waqf literacy through appropriate campaigns. Moreover, they need to be more transparent and accountable to establish, maintain and enhance trust in their organizations. Overall, these findings are expected to provide insights enabling waqf institutions to devise effective marketing strategies for raising the level of online cash waqf donation in Indonesia. This is thought to be one of the first studies to investigate the factors influencing online cash waqf donations among Muslim millennials in Indonesia.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-03-25
      DOI: 10.1108/JIMA-04-2020-0101
      Issue No: Vol. 13 , No. 6 (2021)
       
  • Brand hate and retaliation in Muslim consumers: does offensive advertising
           matter'

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      Authors: Uzma Noor , Mahnaz Mansoor , Sajeela Rabbani
      Abstract: This study aims to investigate the generation of negative emotions and behavior in Muslim consumers from their attitude toward offensive advertising. Mediation of brand hate between attitude toward offensive advertising and brand retaliation was examined. The conditional indirect impact of religiosity on attitude toward offensive advertising and brand retaliation through brand hate was also realized. A cross-sectional research design was used using the mall intercept survey technique. Data were collected from 380 respondents visiting the malls in the areas of Pakistan’s twin cities (Rawalpindi and Islamabad) after ensuring appropriateness for the study. Partial least square–structural equation modeling through SmartPLS software was used as a statistical technique to test the hypotheses. The findings confirm that attitude toward offensive advertising affects brand hate and brand retaliation positively. The conditional indirect effect of religiosity on the relationship of attitude toward offensive advertising and brand retaliation has also proved significant. The present study has filled a significant gap in the literature of brand hate by introducing brand hate as a mediator in the relationship of attitude toward offensive advertising and brand retaliation. It further added in the body of knowledge of brand hate by a moderated mediation mechanism of religiosity on the relationship of attitude toward offensive advertising and brand retaliation through brand hate. The present study has considered the non-offensive product being promoted through offensive advertising and explored the impact of attitude toward offensive advertising on brand hate and brand retaliation in Muslim consumers.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-03-01
      DOI: 10.1108/JIMA-10-2020-0316
      Issue No: Vol. 13 , No. 6 (2021)
       
  • Ethical consideration of Islamic banks in Pakistan: an empirical analysis

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      Authors: Fatima Khaleel , Pervez Zamurrad Janjua , Mumtaz Ahmed
      Abstract: The purpose of this paper is threefold. First, it assesses communicated (information disclosed in annual reports and websites) ethical values of Islamic banks (IBs) by using an index based on Islamic precept. Second, this research paper analyzes the perception of employees working in IBs of Pakistan regarding previously mentioned dimensions constructed in the form of index. Third, it explores the difference (if any) between communicated and perceived ethical values of IBs in Pakistan. This study incorporated two research methods, namely, content analysis (qualitative method) and descriptive analysis (quantitative method) to assess communicated and perceived ethical values. A checklist was designed that includes total six dimensions with 106 items or constructs. For perceived ethics, survey method is used to explore how far in practice IBs are operating in line with Islamic finance ethics in Pakistan by distributing questionnaires among employees. This research study revealed overall satisfactory communicated and perceived ethical values in IBs of Pakistan. It is generally concluded that Meezan Bank is doing well in all dimensions as compare to other three banks in Pakistan. Some banks such as Dubai Islamic Bank and Albaraka Islamic bank lack proper format of annual reports. It recommended proper training and development of employees particularly about Islamic banking products and procedure. Moreover, it is recommended to take initiative of attracting female segment of the society and environment protection related campaigns. Because of data and time constraints, an extended beneficiary analysis could not be materialized in this study. Therefore, for future research, it is recommended to expand the stakeholders’ analysis beyond employees of IBs. This study may be helpful for policymakers and other stakeholders to improve the image and for further growth of IBs in Pakistan. This study is the part of corporate social responsibility, so it will add value to social norms of banking sector and provide different dimensions and constructs based on Islamic ethical and moral system. It highlights banker’s responsibilities toward society. This paper supports the phenomena of Islamic banking and finance in emerging markets and shows its potential growth for the economy.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-02-12
      DOI: 10.1108/JIMA-11-2019-0231
      Issue No: Vol. 13 , No. 6 (2021)
       
  • Integrative review of Islamic marketing

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      Authors: Syed Adil Shah , Maqsood Hussain Bhutto , Sarwar M. Azhar
      Abstract: The purpose of this study is to integrate and synthesize the Islamic marketing literature, understand the phenomenon and related concepts and provide suggestions for future research. The study uses an integrative review method that emphasizes summarizing and synthesizing the previous literature related to a phenomenon. The findings indicate the emergence of five major themes, namely, Islamic marketing and its perspectives, activities in Islamic marketing, opportunities, controversies and challenges in Islamic marketing, Islamic principles and determinants of consumers’ behavior and awareness toward Islamic products. Each of the major themes consists of sub-themes discussed in detail in the results and discussion sections. Like other studies, this integrative literature review has some limitations. These include the methodology undertaken, the lack of explanation of inter-relationship among themes and lack of Islamic theory-based review. These limitations lead to future research directions. Marketing managers need a thorough understanding of the Islamic standards and need to develop strategies. Further, there are inter-differences among Muslims, which need to be thoroughly understood by managers. Moreover, marketers can effectively use advertising in creating awareness and increasing demand of halal products. This study provides an integrative review of the literature and synthesizes the Islamic marketing literature, which has not been done before.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-02-11
      DOI: 10.1108/JIMA-07-2020-0216
      Issue No: Vol. 13 , No. 6 (2021)
       
  • Can opinion leaders through Instagram influence organic food purchase
           behaviour in Saudi Arabia'

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      Authors: Ahlam Ibrahim Al-Harbi , Nada Saleh Badawi
      Abstract: This study aims to investigate the influence of online opinion leadership and opinion seeking the intention to purchase and purchase behaviour of organic food in Saudi Arabia. This study used an online questionnaire as a method to collect data from Instagram users in Saudi Arabia. Statistical analysis was performed using the SmartPLS to test the research model. The study demonstrates the links between the perceived benevolence of the opinion leadership through Instagram and purchase behaviour of organic food and between opinion seeking and intention to purchase. This study provides insights into the favourable impact of opinion leadership and opinion seeking on consumers’ intention to purchase and purchase behaviour for marketers, especially in the organic food sector of a Middle Eastern context. Prior studies have investigated the impact of opinion leadership and opinion seeking on purchase behaviour, but not within the organic food sector. This study attempts to fill this gap in the literature by providing useful insights to enhance the understanding of the influence of online opinion leadership on purchase behaviour of organic food. This study also makes a valuable contribution to organic food research in Middle East countries, where there is a lack of research on organic food purchase behaviour.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-02-11
      DOI: 10.1108/JIMA-08-2019-0171
      Issue No: Vol. 13 , No. 6 (2021)
       
  • A decade of research on Muslim entrepreneurship

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      Authors: Yusuf Hassan
      Abstract: The purpose of this study is two-fold. First, it proposes a definition of Muslim entrepreneurship and second, it synthesizes existing literature on Muslim entrepreneurship published in the past decade. A systematic literature review technique has been used to identify and analyse the literature for a period between 2009 and 2019. Results of the study suggest that there is a dearth of literature conceptualizing and operationalizing the concept of Muslim entrepreneurship in the management literature. Further, studies examining the factors which affect Muslim entrepreneurship practices are limited. The study has analysed only peer-reviewed articles from management literature. A synthesis of the literature on Islamic entrepreneurship is missing. Also, literature proposing a comprehensive definition of the concept and summarizing the factors which affect Muslim entrepreneurship practices are absent.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-02-08
      DOI: 10.1108/JIMA-12-2019-0269
      Issue No: Vol. 13 , No. 6 (2021)
       
  • Muslim millennial’s purchase intention of halal-certified cosmetics and
           pharmaceutical products: the mediating effect of attitude

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      Authors: Hanif Adinugroho Widyanto , Imaduena Aesa Tibela Sitohang
      Abstract: This paper aims to investigate the antecedents of Muslim millennial’s purchase intention for halal-certified cosmetics and pharmaceutical products by expanding the theory of reasoned action (TRA) through the inclusion of religiousity (RG), halal knowledge and halal certification as the exogenous constructs in addition to TRA’s subjective norm, with attitude as the mediating variable. A sample of 403 Muslim millennial customers of cosmetics and pharmaceutical products from the Greater Jakarta area, Indonesia. The data were analysed using partial least squares method. Based on the study, attitude fully and/or partially mediates all the exogenous variables. RG and subjective norm are found to have no direct and significant relationship to purchase intention, but they indirectly affect the latter through attitude. Finally, both halal knowledge and halal certification have partial mediation with purchase intention through attitude as the mediating variable. By understanding the relationships between the latent constructs, halal players in the industry could use the findings to better comprehend the urgency and importance of the halal aspects of their products, particularly halal certification, with regards to the Muslim millennials, and devise appropriate policies and strategies to capture the increasingly potential slice of the market. The extant literature on halal products has mostly examined the food industry, and little attention has been given to the halal cosmetics and pharmaceutical products, inspite of its growing importance in Indonesia as the world’s largest halal market. Unlike earlier studies on the topic, this study also limits its focus on the Muslim millennial consumers, which is arguably the most potential and lucrative share of the halal market.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-02-04
      DOI: 10.1108/JIMA-04-2020-0117
      Issue No: Vol. 13 , No. 6 (2021)
       
  • Factors affecting intention to adopt halal practices: case study of
           Indonesian small and medium enterprises

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      Authors: Sahat Aditua Fandhitya Silalahi , Fachrurazi Fachrurazi , Achmad Muchaddam Fahham
      Abstract: This study aims to investigate the effect of religiosity, government support, consumer demand, the expectation for higher revenue and competition intensity on Indonesian small and medium-sized enterprises’ (SMEs) intention to adopt halal practices. This study used a quantitative approach and surveyed 228 SME owners through electronic media and direct contact. The study then applied the structural equation modeling to evaluate the relationship between constructs. This study also conducted some modifications on the hypotheses structured to obtain the best model. This study found that religiosity, government support and expectation for higher revenue have positive and significant effects on SMEs’ intention to adopt halal practices; conversely, consumer demand and competition intensity do not have significant effects. While in Indonesia, many studies have been conducted on consumers as subjects concerning halal awareness and they revealed a positive effect on the intention to consume the products, still, to the best of the authors’ knowledge, there are no studies targeting producers, especially SMEs, as the research subjects. This study had fulfilled some gaps on contributing factors that encourage the adoption of halal practices on the producers’ side, especially on SMEs. Therefore, this study provided insights into how to bridge the producers’ and consumers’ interests regarding halal fulfillment. The findings also provided input on the policy formulation at the early stage of halal policy implementation.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-01-22
      DOI: 10.1108/JIMA-05-2020-0152
      Issue No: Vol. 13 , No. 6 (2021)
       
  • Celebrity transgression and consumers’ forgiveness: does religiosity
           matter'

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      Authors: Anwar Sadat Shimul , Matthew Barber , Mohammad Ishmam Abedin
      Abstract: This paper aims to examine the role of religiosity on consumers’ forgiveness when celebrities get involved in transgression. The celebrity’s reaction and its impact on consumers’ forgiveness is tested as well. In addition, consumers’ attitudes towards the brand and celebrity as well as purchase intention for the endorsed brand are examined both before and after the transgression. Data (n = 356) were collected through a self-administered online survey and analysed though structural equation modelling in AMOS 26. The results show that consumers’ attitude towards celebrity, brand and purchase intention gets weaker once the celebrity gets into transgression. Consumers tend to forgive more if the celebrity apologises (vs denies) for the wrongdoing. The hypothesised relationship between attitude towards celebrity and purchase intention did not sustain after the transgression. In addition, consumers’ intrinsic religiosity strengthens the relationship between attitude towards the celebrity and purchase intention. The findings of this research present valuable implications for brands practitioners. Brands should formulate actionable contingency plans to mitigate the negative ramifications of celebrity transgressions. Specifically, intrinsic religiosity and celebrity apologies should assist consumers in forgiving the transgression and negate the implications that could have arisen if the celebrity instead denied the transgressions. This research extends the previous research by examining religiosity and forgiveness within the context of celebrity transgressions. To the best of the authors’ knowledge, this is one of the first few research studies to consider the role religiosity plays in consumers’ intention to forgive celebrity transgressions.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-01-14
      DOI: 10.1108/JIMA-06-2020-0184
      Issue No: Vol. 13 , No. 6 (2021)
       
  • The moderating role of gender and religiosity on the EMA model: an
           Indonesian Muslim pilgrim perspective

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      Authors: Yudha Dwi Nugraha , Yulia Arisnani Widyaningsih
      Abstract: This paper aims to investigate the relationship between expectations of umrah visit, the two dimensions of motivation for umrah visit and attitude toward umrah visit using the expectation, motivation and attitude (EMA) model. The study aims to expand the domain of religious tourism and destination marketing by including the moderating role of gender and religiosity on the EMA model to investigate the pre-visit stage of Indonesian Muslim pilgrims. An online survey for 299 potential Muslim pilgrims was conducted to test nine hypotheses. A multi-group moderation test with chi-square differences was conducted to test the moderation effect of gender and religiosity on the model. The construct of motivation begins with an open question. The paper provides empirical insights on how the interrelationship between EMA. The results indicate that umrah visit expectations and umrah visit motivations have a significant positive relationship with the attitude toward umrah visit. Moreover, this study concludes that gender significantly moderates the relationship between umrah visit expectations and attitude toward umrah visit. Religiosity significantly moderates the relationship between umrah visit expectations and umrah visit motivations. The authors discovered three limitations. First, the construction of the research model only added two moderation variables in the EMA model. Second, many Muslim pilgrims have other situations that influence their decision to perform umrah. Third, although this study gathers Muslim pilgrims from all regions in Indonesia, fairly small sample size can influence the generalization of findings. Managers should be focusing more on accommodating the religious needs of Muslim pilgrims. Although there was no gender difference in the relationship between expectations and motivations, managers still must be careful in creating and carrying out umrah programs and activities. To capture the market for male Muslims, priority should be given to promoting aspects of the culture and history of Islam when performing an umrah. Considering the important role of religiosity for market segmentation and to capture the market of Muslim pilgrims with low religiosity is by focusing more on the aspects of religious and spiritual motivation when performing umrah. By increasing umrah’s visit, umrah is now more in demand by the Muslim community because it is not only an alternate pilgrimage but also to improve the spiritual and religious individual and family. This is coupled with the increasing number of umrah travel agents and people’s lifestyles that make umrah a holiday choice with colleagues and family. With these advantages, prospective Indonesian Muslim pilgrims must be more selective and look for a broad range of information about umrah departures because many umrah travel agents do not yet have a permit and offer a cheap umrah departure. Also, prospective Muslim pilgrims must prepare themselves better by studying the terms and pillars of Umrah. This paper contributes to the literature on tourism marketing and religious tourism research by comparing gender and religiosity on EMA model.
      Citation: Journal of Islamic Marketing
      PubDate: 2021-01-11
      DOI: 10.1108/JIMA-03-2020-0076
      Issue No: Vol. 13 , No. 6 (2021)
       
  • Journal of Islamic Marketing

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