Subjects -> BUSINESS AND ECONOMICS (Total: 3570 journals)
    - ACCOUNTING (132 journals)
    - BANKING AND FINANCE (306 journals)
    - BUSINESS AND ECONOMICS (1248 journals)
    - CONSUMER EDUCATION AND PROTECTION (20 journals)
    - COOPERATIVES (4 journals)
    - ECONOMIC SCIENCES: GENERAL (212 journals)
    - ECONOMIC SYSTEMS, THEORIES AND HISTORY (235 journals)
    - FASHION AND CONSUMER TRENDS (20 journals)
    - HUMAN RESOURCES (103 journals)
    - INSURANCE (26 journals)
    - INTERNATIONAL COMMERCE (145 journals)
    - INTERNATIONAL DEVELOPMENT AND AID (103 journals)
    - INVESTMENTS (22 journals)
    - LABOR AND INDUSTRIAL RELATIONS (61 journals)
    - MACROECONOMICS (17 journals)
    - MANAGEMENT (595 journals)
    - MARKETING AND PURCHASING (116 journals)
    - MICROECONOMICS (23 journals)
    - PRODUCTION OF GOODS AND SERVICES (143 journals)
    - PUBLIC FINANCE, TAXATION (37 journals)
    - TRADE AND INDUSTRIAL DIRECTORIES (2 journals)

MARKETING AND PURCHASING (116 journals)                     

Showing 1 - 105 of 105 Journals sorted alphabetically
Advances in International Marketing     Full-text available via subscription   (Followers: 6)
AMS Review     Partially Free   (Followers: 3)
Applied Marketing Analytics     Full-text available via subscription   (Followers: 4)
Arts and the Market     Hybrid Journal   (Followers: 5)
Asia Pacific Public Relations Journal     Open Access   (Followers: 1)
Atlantic Marketing Journal     Open Access   (Followers: 3)
Australasian Marketing Journal (AMJ)     Hybrid Journal   (Followers: 4)
CBR - Consumer Behavior Review     Open Access  
Cogent Business & Management     Open Access   (Followers: 2)
Consumer Psychology Review     Hybrid Journal   (Followers: 3)
Customer Needs and Solutions     Hybrid Journal   (Followers: 4)
European Journal of Management Issues     Open Access   (Followers: 1)
Expert Journal of Marketing     Open Access   (Followers: 4)
IMP Journal     Hybrid Journal  
Innovative Marketing     Open Access   (Followers: 4)
International Journal of Applied Behavioral Economics     Full-text available via subscription   (Followers: 18)
International Journal of Customer Relationship Marketing and Management     Full-text available via subscription   (Followers: 11)
International Journal of Event and Festival Management     Hybrid Journal   (Followers: 6)
International Journal of Export Marketing     Hybrid Journal   (Followers: 1)
International Journal of Industrial Marketing     Open Access   (Followers: 7)
International Journal of Internet Marketing and Advertising     Hybrid Journal   (Followers: 20)
International Journal of Islamic Marketing and Branding     Hybrid Journal   (Followers: 5)
International Journal of Leisure and Tourism Marketing     Hybrid Journal   (Followers: 15)
International Journal of Marketing Studies     Open Access   (Followers: 12)
International Journal of Online Marketing     Full-text available via subscription   (Followers: 5)
International Journal of Sport Communication     Hybrid Journal   (Followers: 6)
International Journal of Sports Marketing and Sponsorship     Hybrid Journal  
International Review of Communication and Marketing Mix : IROCAMM     Open Access   (Followers: 1)
International Review of Management and Marketing     Open Access   (Followers: 12)
Italian Journal of Marketing     Hybrid Journal  
Journal of Advertising Education     Hybrid Journal  
Journal of Brand Management     Hybrid Journal   (Followers: 12)
Journal of Brand Strategy     Full-text available via subscription   (Followers: 4)
Journal of Business Logistics     Hybrid Journal   (Followers: 8)
Journal of Business-to-Business Marketing     Hybrid Journal   (Followers: 13)
Journal of Contemporary Marketing Science     Hybrid Journal   (Followers: 1)
Journal of Credit Risk     Full-text available via subscription   (Followers: 1)
Journal of Cultural Marketing Strategy     Full-text available via subscription   (Followers: 1)
Journal of Destination Marketing & Management     Hybrid Journal  
Journal of Digital & Social Media Marketing     Full-text available via subscription   (Followers: 16)
Journal of Economics and Management Sciences     Open Access  
Journal of Education Advancement & Marketing     Full-text available via subscription   (Followers: 1)
Journal of Euromarketing     Hybrid Journal   (Followers: 3)
Journal of Fashion Marketing and Management     Hybrid Journal   (Followers: 9)
Journal of Global Fashion Marketing     Hybrid Journal   (Followers: 2)
Journal of Global Responsibility     Hybrid Journal   (Followers: 3)
Journal of Global Scholars of Marketing Science : Bridging Asia and the World     Hybrid Journal   (Followers: 1)
Journal of Historical Research in Marketing     Hybrid Journal   (Followers: 4)
Journal of Hospitality Marketing & Management     Hybrid Journal   (Followers: 8)
Journal of International Marketing Modeling     Open Access   (Followers: 1)
Journal of Islamic Marketing     Hybrid Journal   (Followers: 4)
Journal of Marketing Analytics     Hybrid Journal   (Followers: 5)
Journal of Marketing and Consumer Research     Open Access   (Followers: 6)
Journal of Marketing and HR     Open Access   (Followers: 2)
Journal of Marketing Behavior     Full-text available via subscription   (Followers: 9)
Journal of Marketing Channels     Hybrid Journal   (Followers: 5)
Journal of Marketing for Higher Education     Hybrid Journal   (Followers: 10)
Journal of Marketing Management     Hybrid Journal   (Followers: 21)
Journal of Medical Marketing     Hybrid Journal   (Followers: 12)
Journal of Personal Selling and Sales Management     Hybrid Journal   (Followers: 9)
Journal of Place Management and Development     Hybrid Journal   (Followers: 1)
Journal of Research in Interactive Marketing     Hybrid Journal   (Followers: 6)
Journal of Research in Marketing and Entrepreneurship     Hybrid Journal   (Followers: 10)
Journal of Revenue and Pricing Management     Hybrid Journal   (Followers: 4)
Journal of Social Marketing     Hybrid Journal   (Followers: 7)
Journal of the Association for Consumer Research     Full-text available via subscription   (Followers: 7)
Journal of Theoretical and Applied Electronic Commerce Research     Open Access  
Jurnal Ekonomi Manajemen     Open Access  
Jurnal Manajemen dan Pemasaran Jasa     Open Access  
Jurnal Manajemen Dayasaing     Open Access  
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management     Open Access  
Luxury : History, Culture, Consumption     Full-text available via subscription   (Followers: 2)
Luxury Research Journal     Hybrid Journal   (Followers: 2)
Management & Marketing     Open Access   (Followers: 2)
Management of Organizations: Systematic Research     Open Access  
Management Sciences. Nauki o Zarz?dzaniu     Open Access  
Marco : Márketing y Comunicación Política     Full-text available via subscription  
Marketing & Tourism Review     Open Access   (Followers: 1)
Marketing Education Review     Full-text available via subscription   (Followers: 6)
Marketing Theory     Hybrid Journal   (Followers: 15)
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan     Open Access  
Mercati & Competitività     Full-text available via subscription  
NIM Marketing Intelligence Review     Free   (Followers: 1)
Nonprofit Communications Report     Hybrid Journal   (Followers: 3)
Organicom     Open Access  
Pacific Rim Property Research Journal     Hybrid Journal  
Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias     Open Access  
Poliantea     Open Access  
Propel Journal of Applied Management     Open Access   (Followers: 3)
Public Opinion Quarterly     Hybrid Journal   (Followers: 22)
Public Relations Inquiry     Hybrid Journal   (Followers: 5)
Publicitas : Comunicación y Cultura     Open Access  
Questiones Publicitarias     Open Access  
Recherche et Applications en Marketing     Hybrid Journal   (Followers: 1)
Recherche et Applications en Marketing (English Edition)     Hybrid Journal   (Followers: 1)
Research in Electronic Commerce Frontiers     Open Access   (Followers: 1)
Research World     Hybrid Journal  
Review of Market Integration     Hybrid Journal   (Followers: 2)
Review of Marketing Research     Hybrid Journal   (Followers: 13)
Revista Eletrônica Academicus     Open Access  
Social Marketing Quarterly     Hybrid Journal   (Followers: 6)
South Asian Journal of Marketing     Open Access   (Followers: 2)
Spanish Journal of Marketing - ESIC     Open Access  
Studia Universitatis Babes-Bolyai Oeconomica     Open Access   (Followers: 2)
Universal Journal of Industrial and Business Management     Open Access  

           

Similar Journals
Journal Cover
Journal of Research in Marketing and Entrepreneurship
Journal Prestige (SJR): 0.268
Citation Impact (citeScore): 1
Number of Followers: 10  
 
  Hybrid Journal Hybrid journal (It can contain Open Access articles)
ISSN (Print) 1471-5201 - ISSN (Online) 1471-521X
Published by Emerald Homepage  [360 journals]
  • The farm-based entrepreneur’s marketing mix: a case study from the
           local food sector

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      Authors: Stine Alm Hersleth , Elin Kubberød , Antje Gonera
      Abstract: This paper aims to explore the market creation practices of farm-based entrepreneurs in the local food sector. Alternative marketing channels for farm-based products increase, but it is not known how entrepreneurs work to position their products in the marketplace. By expanding on the research of farm-based entrepreneurship and entrepreneurial marketing (EM), this study explores the entrepreneurial practices that farm-based entrepreneurs use through the lens of the EM mix (EMM) and its constituent dimensions: person, purpose, practice and process. The study uses a multiple case study design and follows a phenomenological approach in conducting in-depth retrospective interviews with 11 successful farm-based entrepreneurs in the local food sector in Norway. The thematic analysis revealed four key EM practices of the study’s farm-based entrepreneurs: transferring the farm or transforming the farm as the primary purpose; legitimising a local brand through the uniqueness of person, purpose and place; using a personal networking approach in the market development process and flexible and controllable market expansion practices. These elements constitute the pillars of successful, creative and resource-efficient market development. The study represents a pioneering attempt to explore and conceptualise EM within farm-based entrepreneurship. The findings ultimately give rise to a novel framework: the farm-based entrepreneur’s marketing mix (FEMM).
      Citation: Journal of Research in Marketing and Entrepreneurship
      PubDate: 2022-04-22
      DOI: 10.1108/JRME-12-2020-0166
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Drivers of social entrepreneurial intentions of Palestinian refugees in
           Lebanon

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      Authors: Samia Mahmoud Abou Chakra , Hussein Al Jardali
      Abstract: This paper aims to examine the impact of the three institutional environment dimensions: regulatory, cognitive and normative on the development of social entrepreneurial intentions of Palestinian refugees in Lebanon. This paper follows the mixed-method methodology. Semistructured interviews were first conducted to collect primary data from 17 respondents from the Palestinian refugee community. The qualitative study was followed by a cross-sectional survey of 160 refugees administered at three Palestinian camps in Lebanon. A structural equation modeling technique using SmartPLS software was used to analyze the survey data. This paper found that with the absence of an impact of the regulatory dimension, the roles of the cognitive and normative dimensions are more prominent in the context of the Palestinian refugees in Lebanon. This paper provides policymakers in Lebanon with a better understanding of the context of the Palestinian camps and contributes to the social entrepreneurship (SE) knowledge as it establishes the effectiveness of the Country’s Institutional Profile in this under-researched population. Furthermore, this research proposes some recommendations that would enhance the level of SE in camps and provide suggestions for future research. To the best of the authors’ knowledge, this research may be the first study of SE in Palestinian refugee camps in Lebanon.
      Citation: Journal of Research in Marketing and Entrepreneurship
      PubDate: 2022-03-30
      DOI: 10.1108/JRME-02-2021-0014
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Effectiveness of virtual reality technologies in digital entrepreneurship:
           a comparative study of two types of virtual agents

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      Authors: Sihem Ben Saad , Fatma Choura
      Abstract: The rapid progress of information and communication technologies enables business creators to access a wide variety of tools. These tools facilitate electronic exchanges and interactions with customers and companies. The purpose of this study is to test and compare the effectiveness of two virtual reality technologies, the avatar and anthropomorphic virtual agents, on consumers’ psychological states and perceived realism. An experimental survey was conducted to measure the potential superiority of the anthropomorphic virtual agent over the avatar and to identify the determining characteristics of the anthropomorphic virtual agent’s effectiveness. An experimental website was designed for the purpose of the study. A total of 1,262 internet users participated in the experiment. Results confirm the superiority of the anthropomorphic virtual agent over the avatar in affecting consumers’ flow state, telepresence experience and perceived realism. These findings can be explained by the humanized characteristics of this type of agent (i.e. verbal and nonverbal language). The originality of this research lies in the study of different forms of social interactivity. This latter has been little studied and essentially treated with a dichotomous perspective (presence/absence of a virtual agent). New trends in digital marketing challenge entrepreneurs to be proactive and to anticipate customers’ behavior on their online stores. That is why, virtual reality technologies, namely, anthropomorphic agents, can be considered as a relevant tool to engage in efficient inbound marketing strategies. Today, the development of intelligent technologies encourages entrepreneurs operating online to design more interactive, realistic and humanized virtual merchant environments that are more adapted to the realities of the new consumption trends and environment.
      Citation: Journal of Research in Marketing and Entrepreneurship
      PubDate: 2022-03-17
      DOI: 10.1108/JRME-01-2021-0013
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Marketing decisions and implementation process for entrepreneurial and
           managerial practices: a critical incident technique approach

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      Authors: Elisabete Sá , Minoo Farhangmehr , José Carlos Pinho , Sally Dibb
      Abstract: This paper aims to deepen the understanding of the marketing process and practices taking place during the initial stages of the company development, by revealing the distinct entrepreneurial marketing process and mix resulting from the entrepreneurs’ decision-making process. Using the critical incident technique, the study analyzes 146 marketing decisions made by entrepreneurs. The resulting marketing activities are aligned in a process and compared with the mainstream managerial marketing process. The results provide the basis for an entrepreneurial marketing framework with four phases: product creation – product–market fit – market expansion – refocus. An entrepreneurial marketing mix is also proposed, consisting of productisement, people and proof of value. While the managerial marketing process is well established, the entrepreneurial marketing process remains largely uncharted. The framework provided contributes to identifying the main marketing concerns and understanding how the marketing process is implemented by entrepreneurs in the earlier phases of the firm. Practical suggestions are offered regarding the marketing operations of the new firms and the critical marketing aspects to consider.
      Citation: Journal of Research in Marketing and Entrepreneurship
      PubDate: 2022-03-15
      DOI: 10.1108/JRME-04-2021-0052
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Social network ties, proactive entrepreneurial behavior and successful
           retail business: a study on Indonesia small enterprises

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      Authors: Muhammad Dharma Tuah Putra Nasution , Endang Sulistya Rini , Yeni Absah , Beby Karina Fawzeea Sembiring
      Abstract: This study aims to examine the relationship between social network ties (SNT) and successful retail business (SRB), as well as the effect of the moderating variable of proactive entrepreneurial behavior (PEB). The quantitative method with a cross-sectional design is used. A series of questionnaires are distributed and collected from a total of 101 retail business owners selected by a purposive sampling technique. Factor analysis and regression analysis are used to test the validity of the data and hypotheses. The results establish that the higher the SNT, the higher the chance of a retail business to be successful. Interestingly, subsequent findings indicate that the role of PEB can strengthen the relationship between SNT and SRBs. Business owners or entrepreneurs are considering both SNT and PEB in making business decisions. A new insight on the importance of intangible resources is revealed where it is rooted in resource-based and social capital theories.
      Citation: Journal of Research in Marketing and Entrepreneurship
      PubDate: 2022-02-04
      DOI: 10.1108/JRME-07-2020-0095
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Factors influence performance of B2B SMEs of emerging economies: view of
           owner-manager

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      Authors: Amber Sayal , Saikat Banerjee
      Abstract: Small and medium enterprises (SMEs) of emerging economies play a key role in driving a country’s economic development. Business-to-business (B2B) SMEs of emerging economies play a key role in driving a country’s economic development. Past researchers have recognized that such impacts are simply magnified by B2B entrepreneurs. However, the performance of B2B SMEs and the contributory factors behind such performance has got limited attention. This study aims to explore factors impacting the performance of B2B SMEs of emerging economies as viewed by SME owner-manager. In this study, we have taken Indian B2B SMEs as our focal point of study. Primary data has been collected from the owner-manager of auto component SMEs of India. This study has examined direct and indirect (mediating) effects of predictors on outcome variables. In this study, structural equation modelling was used through AMOS 22 and the default method-maximum likelihood for estimating the model. The result shows that entrepreneurial orientation (EO), growth orientation (GO) and market orientation (MO) directly impact the performance of B2B SMEs. It also reveals that brand orientation (BO) mediates the relationship between EO, GO and MO and performance for B2B SMEs. The result advocates that for B2B SMEs operating in emerging economies, being brand-oriented is a prominent strategic move for sustainable performance. The current empirical research to bridge the research gap in the context of B2B SMEs from emerging economies by exploring important factors, propose their impact on the performance of B2B SMEs and empirically test those hypothesized relationships. This study deciphers that being brand-oriented impacts the entrepreneurial spirit, growth objectives and market readiness of the B2B SMEs and, in turn, influences the performance of B2B SMEs. The study advocates that B2B SMEs from emerging economies should adopt a BO approach and they should invest in the brand-building process.
      Citation: Journal of Research in Marketing and Entrepreneurship
      PubDate: 2022-01-21
      DOI: 10.1108/JRME-06-2020-0082
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • The impact of marginalization on entrepreneurs’ online presence and
           firm performance

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      Authors: Nicole R. Fuller , McDowell Porter , Elyria A. Kemp
      Abstract: This study aims to examine the relationship between marginalization, Web presence and firm performance for small- and medium-sized enterprises (SMEs). This study relies upon interviews and surveys of managers and/or owners of SMEs. Using confirmatory factor analysis and structural equation modeling, the authors tested an integrated model of the relationship between marginalization, Web presence and firm performance. Findings indicate that marginalization enhances the risk perceptions entrepreneurs assign to internet use. This enhanced risk perception then limits the extent to which an entrepreneur responds to online customer feedback, which has implications for the SME’s relationship and reputation management efforts with buyers, ultimately impacting the enterprise’s performance. This study sheds light on the overlooked phenomena of marginalization and internet avoidance among entrepreneurs. The findings provide insight for entrepreneurs on the deleterious consequences associated with lacking an online presence.
      Citation: Journal of Research in Marketing and Entrepreneurship
      PubDate: 2022-01-14
      DOI: 10.1108/JRME-06-2021-0085
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Does eWOM influence entrepreneurial firms’ rate of diffusion of
           innovation'

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      Authors: Alaeddin Ahmad , Manar Mousa AlMallah , Majd AbedRabbo
      Abstract: This research aims to investigate the influence of electronic word-of-mouth (eWOM) on the diffusion rate of innovation in the context of entrepreneurial firms in emerging markets. It examines a comprehensive model for the effect of eWOM dimensions (including Content, Intensity, Positive Valence and Negative Valence) on the diffusion of innovations. Thus, it provides new insights on how entrepreneurial firms can use eWOM as a communication tool to facilitate the diffusion rate of innovations in emerging markets. A quantitative approach was adopted, consisting of 215 responses from Jordan. Data were analysed using Linear regression analysis tools. A significant relationship exists between eWOM dimensions (Content, Intensity, Positive Valence and Negative Valence) and the Diffusion Rate of Innovations. In emerging markets, eWOM content highlights critical information regarding consumers’ sentiments towards new products (including features, price, design), which consumers use in judging innovations. Especially when there is a high volume of eWOM about a new product, consumers are likely to gain reassurances regarding their purchase decisions. Specifically, the valence of eWOM (including reviews, complaints and suggestions) generate adoption/risk-aversion attitudes towards new products. Consequently, entrepreneurial firms must carefully analyse eWOM regarding their products and integrate them into their marketing strategy. 10; This research extends the eWOM literature by developing a comprehensive model for the effect of eWOM dimensions on the diffusion of innovations. Additionally, it sheds new light on the effect of eWOM valence on consumers’ attitudes towards innovations. Finally, it provides significant theoretical and managerial implications and future research direction to deepen our understanding of the effect of eWOM on entrepreneurial firms.
      Citation: Journal of Research in Marketing and Entrepreneurship
      PubDate: 2021-12-17
      DOI: 10.1108/JRME-01-2021-0012
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • The impact of Covid-19 pandemic on small businesses in tourism and
           hospitality industry in Malaysia

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      Authors: Sara Abhari , Alireza Jalali , Mastura Jaafar , Reza Tajaddini
      Abstract: This paper aims to investigate the economic impacts of the current coronavirus disease, which is globally known as (COVID-19) pandemic, on small businesses in the tourism and hospitality industry, including food and beverages (F&B) industries in Malaysia during and after the enforcement of the Movement Control Order (MCO) and conditional (CMCO) with the emergence of new business models. In this paper, the implemented methodology involved a secondary qualitative research design based mainly on the existing literature, the World Health Organisation (WHO) reports, the government’s documents, in addition to online sources and observations regarding local business experiences. The findings revealed that implementing effective strategies of recovery, shaping resilience solutions and supporting policies such as the National Recovery Plan, which is backed by the government played a pivotal role in avoiding the turndown of small businesses. This critical review is submitted as an original research paper, which aims to provide important perspectives regarding the COVID-19 pandemic impacts on the tourism and hospitality industry in Malaysia. This paper serves as a scholarly platform for further in-depth studies on various resilience solutions of small businesses.
      Citation: Journal of Research in Marketing and Entrepreneurship
      PubDate: 2021-10-28
      DOI: 10.1108/JRME-07-2020-0091
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Role of governance on SME exports and performance

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      Authors: Vivek Kumar Dubey , Arindam Das
      Abstract: This paper aims to investigate the effect of governance – a proxy for network effects on small and medium enterprises (SME) growth through access to new markets. Specifically, investigate how export intensity (EI) and performance are affected. This study also tests related theories, given the growth in the post-liberalization setting of a developing economy. Specifically, this study tests Uppsala and born global (BG) perspectives for internationalization and resource-based view for performance. The authors collect secondary data for each SME over a 20 year period from a growth-oriented developing economy – India. This period is after the liberalization of the Indian economy. Thus, the authors test the hypotheses in this context. The authors expect that exports would surge for SMEs given the governance structures considered. The authors consider several governance modes and two types of product classifications, namely, products and services. The authors find conditional support for the two models – indicating that governance structures do not consistently support finding new markets. Further, given the governance structure, EI is not consistently a means to improved performance. This is contrary to the expectations. However, at the same time, the authors do find evidence that governance matters and affects products and services differently. While the authors conduct research in India which has a variety of cultures and state policies, the authors still believe comparative study with multi-country data from developing countries might bring further insights. Further, primary data would also help to understand governance and motivational effects (the authors did not consider the later). Implications: The authors believe the research will have implications for policy since the authors find effects of governance. Hence, specific policies that improve the performance of a governance type could be adopted. Although SMEs are affected by many factors, the authors find significant effects for important variables. Hence, the authors believe the government could use the study to design proper policies so that new markets could be discovered through different governance forms, through strategic investment and capacity building. SMEs are a key part of the social fabric of a society/country. The work deals with how SMEs could be helped. Hence, the authors believe the work has important implications for society. Further, as the work deals with large firm-SME interfaces, the authors also inform how these different governance structures are performing and where attention is needed. The authors find that certain governance-type and SME-type work well together. Further, networks through the governance structures help find new markets – depending on SME-type. The authors find partial support for the Uppsala model and also for the BG model, again depending on the SME-type.
      Citation: Journal of Research in Marketing and Entrepreneurship
      PubDate: 2021-10-28
      DOI: 10.1108/JRME-08-2020-0109
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Entrepreneurial ecosystem big picture: a bibliometric analysis and
           co-citation clustering

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      Authors: Navid Mohammadi , Asef Karimi
      Abstract: As the main factor for sustainable development of countries, entrepreneurship is a difficult path only chosen by those who have a high level of risk-taking. On this path, entrepreneurship requires an ecosystem that welcomes this type of thinking and eliminates the barriers on the path as much as possible. This ecosystem comprises various components that attempt to pave the way in a private and public manner. The entrepreneurial ecosystem still has many latent aspects after several years. This study aims to provide a big picture of all studies published in the Web of Science database to help future researchers. In this research, 765 scientific papers published in the database were analyzed using 3 main approaches of network analysis, co-occurrence analysis of keywords and co-citation clustering. In the end, four major clusters were identified for articles in this field in the clustering section, including the entrepreneurial ecosystem, academic entrepreneurship, innovation ecosystem and institutional entrepreneurship. This paper used a new approach for reviewing the entrepreneurial ecosystem and made a big picture of all previous research studies. In the end, an unsupervised machine learning approach was used to clustering the research studies and four major clusters were identified.
      Citation: Journal of Research in Marketing and Entrepreneurship
      PubDate: 2021-10-06
      DOI: 10.1108/JRME-10-2020-0141
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • The mediating effect of strategy on entrepreneurial orientation and
           performance

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      Authors: Yuli Budiati , Wisnu Untoro , Lilik Wahyudi , Mugi Harsono
      Abstract: This study aims to examine the effect of entrepreneurial orientation (EO) on performance and mediation differentiation strategies and market development in small and medium enterprises (SMEs). This research was conducted using a survey method with a population of furniture SMEs in Jepara, Central Java, Indonesia using a sample area by collecting 158 questionnaires. The data analysis method used the partial least square. The result shows that EO has an impact on differentiation, market development and performance. Differentiation strategies and market development mediate the influence of EO and performance. The differentiation strategy further mediates the influence of EO on market development and market development mediates the effect of differentiation on performance. Managers instill entrepreneurial practice in the organization by proactively creating the market and taking high-risk jobs to provide quality products and services. SMEs require capabilities that are difficult to imitate in creating designs and product quality that are different, providing pre and post-sales services and maintaining good relationships with customers and partners. SMEs emphasize flexibility and speed of operation by adjusting the production process to short waiting times and reliable delivery. The government must support general training and market information, network development, access to capital and knowledge transfer. This paper explains the importance of differentiation and market development strategies in determining the relationship between EO and performance that has not been explored in the context of SMEs in developing countries.
      Citation: Journal of Research in Marketing and Entrepreneurship
      PubDate: 2021-09-23
      DOI: 10.1108/JRME-05-2020-0048
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Chinese entrepreneurs’ experience of social media marketing: perception,
           strategy and challenge

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      Authors: Huan Chen , Dalong Ma , Ruowen Wang
      Abstract: This paper aims to explore Chinese entrepreneurs’ perceptions and interpretations of social media marketing (SMM) in their daily business practices. A qualitative approach was adopted to explore the phenomenon. Specifically, 18 in-depth interviews were conducted among Chinese entrepreneurs to obtain their experiences of and perceptions on SMM. Findings revealed that Chinese entrepreneurs have good understandings of SMM. They believe SMM is a necessary way to interact with customers and SMM can provide flexibility and sensitivity which are important for entrepreneurial marketing and are not easy to achieve through traditional marketing activities. When they choose social media applications, they will match the purpose of marketing activity with the characteristics of the social media. They have developed the specific strategies for different social media applications. In the meantime, they are facing some challenges, such as breaking the communication clutter, measuring the results and over depending on social media. Findings of the current study extend the uses and gratifications theory to the context of business-oriented media usage. In addition, findings of the study expand previous literature by enriching the theoretical understanding of the concept of entrepreneur and entrepreneurial marketing in new social and cultural contexts. Finally, findings of the current study also supplement previous research on social media advertising by uncovering rich meanings of SMM from business owners’ emic perspective.
      Citation: Journal of Research in Marketing and Entrepreneurship
      PubDate: 2021-09-22
      DOI: 10.1108/JRME-06-2019-0055
      Issue No: Vol. 23 , No. 2 (2021)
       
  • Entrepreneurial marketing: a bibliometric analysis of the second decade of
           the 21st century and future agenda

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      Authors: João M. Lopes , Rozélia Laurett , Hélder Antunes , José Oliveira
      Abstract: The purpose of this paper is to identify the state of the art on publications related to “Business Marketing” over the past 10 years (2010–2020) and available in the SCOPUS database. In this research, a bibliometric study on entrepreneurial marketing (EM) was performed. The articles were selected from the SCOPUS database and dated from January 1, 2010 to July 11, 2020. In total, 124 articles on the area of business management were identified, they are written in English. Through the systematization of these articles, it was found that the majority of the publications and citations about EM are from the year 2020 (378 articles), respectively, with 17 citations. The Journal of Research in Marketing and Entrepreneurship was the most published on the subject and obtained the highest number of citations over the past 10 years. The authors that obtained the highest number of citations were: Jones and Rowley (2011b) with 101 citations and Mort et al. (2012) with 71 citations. It was also possible to identify four clusters: “entrepreneurial orientation”; “customer strategy”; “market orientation” and “innovative entrepreneurship and marketing.” This paper reinforces the coherence and scientific structure of the current literature. The systematization of the concepts we present can be used by managers to define strategies and policies in EM planning. This research gives special emphasis to the publications over the past 10 years, related to the management area and focused on the term “Entrepreneurship Marketing,” aiming to identify publication trends. Another innovation from this research is the usage of a single database, for the case SCOPUS. Moreover, the authors also reveal a current agenda with future lines of research in EM, which will serve as a starting point to prepare other studies in this area.
      Citation: Journal of Research in Marketing and Entrepreneurship
      PubDate: 2021-09-16
      DOI: 10.1108/JRME-02-2019-0019
      Issue No: Vol. 23 , No. 2 (2021)
       
  • Entrepreneurial and market orientation interactive effects on SME
           performance within transitional economies

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      Authors: Robert Zacca , Saad Alhoqail
      Abstract: The purpose of this study is to examine how the adaptive nature of market orientation (MO) and the risk-taking nature of entrepreneurial orientation (EO) might be integrated for a complementary and reinforcing synergetic effect on firm performance within transitional economies. The paper suggests links between the EO and MO concepts and develops propositions informed by prior research and reasonable assumptions. The propositions aim to spur future research to uncover further evidence that validates the testable hypothesis. In particular, the study calls for investigating the interaction effect of EO with MO on new product entry, market intelligence collection and processing competence. In addition, the study proposes research studies on whether EO’s interaction effect with MO will tend to mitigate risk in the development of breakthrough innovation and whether the interacting strategic orientations are creating a synergetic effect towards firm performance. Finally, the study recommends that research models should be tested and understood in consideration of conditions and circumstances from varying contexts, such as the small and medium enterprise sector within transitional economies and the media industry. Whilst the performance implications of EO and MO, when modelled separately, have been extensively studied in developed and diversified market economies, studies are in the early stages of investigating the joint effect of EO and MO on firm performance, especially within transitional economies.
      Citation: Journal of Research in Marketing and Entrepreneurship
      PubDate: 2021-09-10
      DOI: 10.1108/JRME-08-2019-0067
      Issue No: Vol. 23 , No. 2 (2021)
       
  • Multiple intelligence and entrepreneurial opportunity recognition – a
           failsafe approach of neuromarketing

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      Authors: Shathees Baskaran , Nomahaza Mahadi , Siti Zaleha Abd Rasid
      Abstract: This paper aims to clarify the relationship between multiple intelligence (MI) and entrepreneurial opportunity recognition. It discusses to what extent each dimension of MI is considered as an activation driver of entrepreneurial opportunities recognition. This paper also aims to expand the domain of entrepreneurial opportunities recognition via MI by considering the mediating role of neuromarketing perception, adopting a combined perspective of intelligence, entrepreneurship and also neuromarketing to provide a future direction for the creation of interdisciplinary insights in the area of entrepreneurship. This paper opted for literature synthesis to define key concepts surrounding MI and entrepreneurial opportunities recognition. Besides, it also attempted to identify an influential mediator in explaining the entrepreneurial opportunities recognition phenomenon. Consequently, this paper identified the gaps in current research to draw upon a more holistic conceptual framework. The rationale for the research was justified within the body of research. This paper suggested research propositions based on the literature synthesis in view of MI and entrepreneurial opportunities recognition. More specifically, it has proposed a conceptual framework, explaining the relationship between a multi-dimensional view of both MI and entrepreneurial opportunities recognition. It is envisaged that the mediating role of neuromarketing perception incorporated in this conceptual work will improve the predictive value of the proposed framework and offer additional insights about factors that advance entrepreneurial opportunities recognition. This paper suffers from the obvious limitation of lacking empirical investigation. However, it does provide a theoretical rationale for the argument that entrepreneurial opportunities recognition can be advanced if MI are identified and associated with neuromarketing dimensions. Perhaps the most important direction for future research is further extension and validation of this framework by performing an empirical investigation to produce newer insights into this phenomenon. This conceptual work is different from previous studies on the grounds it has considered unexplored issues in explaining entrepreneurial opportunities recognition. To bridge the critical knowledge gap of the entrepreneurial opportunities recognition phenomenon, a mediating effect of neuromarketing perception is also integrated within the model. The proposed model was neither formulated nor tested empirically in previous studies locally or perhaps globally, therefore it stands out as an original contribution incorporating MI and entrepreneurial opportunities recognition phenomenon while considering the brain activity through neuromarketing perception.
      Citation: Journal of Research in Marketing and Entrepreneurship
      PubDate: 2021-09-10
      DOI: 10.1108/JRME-05-2020-0049
      Issue No: Vol. 23 , No. 2 (2021)
       
  • Artist jewelry designer entrepreneurship: does it only glitter or is it
           also gold'

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      Authors: Amélia Brandão , Sílvia Ramos , Mahesh Gadekar
      Abstract: Creative entrepreneurship has contributed to economic development of regions and countries and have become models for the countries in the Western world. Jewelry designer entrepreneurs are one of the contributors toward creative economy for their role in economic prosperity. This article aims to investigate brand-building efforts of jewelry designer entrepreneurs. This study also aims to explore how jewelry designer entrepreneurs develop and communicate brand narrative, and how brand backstories confer value to jewelry. This study used a qualitative approach. Semi-structured in-depth interviews were conducted with seven Portuguese designer jewelry. The study identified seven themes to reflect the brand narratives of the Portuguese jewelry designer entrepreneurs: designer artists considered the importance of international recognition; designer jewelry uses the ontological metaphor to connect emotionally; designer jewelry making a jewelry piece that is fluid and organic; limited association with fashion; distinctive brand communication; fair pricing strategy; and identifying self as artistic worker. The study also shows that jewelry designer entrepreneurs adopt a distinctive brand communication tactics to connect emotionally with imagine customers. This study proposes a general and managerial guide to boost personal brand jewelry designer entrepreneurs through brand narratives. This study bridges an academia gap on personal branding, exploring how jewelry designer entrepreneurs develop and communicate brand narrative and brand backstories adding value to the jewelry industry.
      Citation: Journal of Research in Marketing and Entrepreneurship
      PubDate: 2021-09-08
      DOI: 10.1108/JRME-03-2020-0031
      Issue No: Vol. 23 , No. 2 (2021)
       
  • The social media marketing strategies and its implementation in promoting
           handicrafts products: a study with special reference to Eastern India

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      Authors: Sriparna Guha , Anirban Mandal , Fedric Kujur
      Abstract: First, this study aims to focus on the promotional part of the Indian handicraft products through various social media platforms such as Facebook, Twitter, Instagram and YouTube. Second, the study measures the effectiveness of social media marketing activities (SMMA) relating to handicraft products on brand awareness, brand image and brand equity. Third, this study also measures the impact of brand awareness and brand image on brand equity and consumers’ purchase intention and further brand equity on consumers’ purchase intention of handicraft products. This study used an offline questionnaire to conduct empirical research and collected and analyzed data of 609 samples by using the structural equation modeling approach. The findings of this study showed that SMMA relating to handicraft products had a very strong impact on creating both brand awareness and brand image in the social media environment. Additionally, this study also exhibited a positive and significant impact of brand awareness and brand image on brand equity and consumers’ purchase intention and further brand equity on consumers’ purchase intention of handicraft products in the social media environment. The outcome of this research will definitely motivate the handicraft industry to have a strong social media presence on various platforms for promoting their products across India and outside. Further, the promotional activities in various social media platforms will help in creating awareness about the handicraft products and give brand recognition among other industrial competitive brands which will consequently lead to an increase in the demand for these products. The novelty of this study is that it has made an initial attempt to study the marketability of handicraft products using various social media platforms and also has measured the probable impact of SMMA relating to handicraft products on brand awareness and brand image and their impact on brand equity and purchase intention.
      Citation: Journal of Research in Marketing and Entrepreneurship
      PubDate: 2021-09-08
      DOI: 10.1108/JRME-07-2020-0097
      Issue No: Vol. 23 , No. 2 (2021)
       
  • Profiting from innovation in the aftermath of an economic crisis

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      Authors: Ulrich Lichtenthaler
      Abstract: The aim of this paper is to present systematically a variety of benefits from innovating in response to an economic crisis. This is a conceptual paper that draws on prior conceptual and empirical studies, especially the innovation-based view of firm performance. Many firms have cut their innovation expenditures in response to the COVID-19 crisis. However, the financial crisis in 2008/2009 has shown that these short-term cost savings may have severely negative consequences on competitiveness. Several innovation examples from the crisis due to the COVID-19 pandemic further indicate that companies may benefit from a variety of first-order innovations, which go considerably beyond product development. Consequently, researchers and executives need to consider the variety of innovation types beyond product development, and they further need to emphasize second-order innovations, which describe the dynamic transformation of innovation management. Academics and practitioners need to put specific attention to the transformation of innovation processes at the beginning of a crisis because firms may have to redesign their innovation processes. This dynamic reconfiguration and realignment of innovation processes further is essential again if a crisis continues for a longer period, such as the crisis due to the coronavirus pandemic. For example, if a company currently does not respond to relevant trends, its competitive position will deteriorate because other companies will enter the market. If firms can afford to continue or strengthen the innovation activities, they may profit substantially after the crisis.
      Citation: Journal of Research in Marketing and Entrepreneurship
      PubDate: 2021-09-06
      DOI: 10.1108/JRME-06-2020-0085
      Issue No: Vol. 23 , No. 2 (2021)
       
  • Personal-loyalty and pricing benefits from hairstylist-client commercial
           friendship

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      Authors: Rukudzo Pamacheche , Helen Inseng Duh
      Abstract: Hairstyling entrepreneurs are experiencing increasing customer demand alongside the market competition. Building commercial friendships are one of their strategies to beat the competition. However, the marketing benefits in terms of loyalty and pricing from this strategy are unknown. Following suggestions from the relationship marketing theory (RMT) that business benefits are gained from commercial friendships, this study aims to use ideas from RMT and those from models proposed by Bove and Johnson (2002) and Han et al. (2008) to examine the impact of hairstylist-client commercial friendship on four dimensions of personal loyalty to individual hairstylists and clients’ willingness to pay a premium price (WTPP). Quantitative methods were used to collect and analyse data obtained from 562 hairstylists’ clients who had maintained the same hairstylist for 10 months in Johannesburg metropolis. Structural equation modelling using SmartPLS was used to test a conceptual model with eight hypotheses. The results revealed that commercial friendship positively impacted affective, intention and behavioural personal loyalty dimensions and explained 49%, 47.9% and 46.9% of the variances, respectively. Of the four dimensions of personal loyalty, only behavioural loyalty positively influenced WTPP. Unlike previous studies’ main focus on business-to-customer relationships and loyalty from a unidimensional perspective, this study contributes by revealing four dimensions of personal loyalty applicable in the haircare service sector. The findings confirm the business benefits suggested by the RMT, by showing that commercial friendship generates clients’ WTPP when they are behaviourally loyal. This guarantees profits and highlights the importance of nurturing close relationships in personal services.
      Citation: Journal of Research in Marketing and Entrepreneurship
      PubDate: 2021-06-24
      DOI: 10.1108/JRME-03-2020-0026
      Issue No: Vol. 23 , No. 2 (2021)
       
  • Entrepreneurs’ competencies and networking as determinants of
           women-owned ventures success in post-economic crisis era in Greece

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      Authors: Lida Kyrgidou , Naoum Mylonas , Eugenia Petridou , Evdokia Vacharoglou
      Abstract: The purpose of this study is to examine factors leading to venture success, emphasizing the role of entrepreneurs as critical in the whole process, based on a sample of women entrepreneurs. Drawing upon the competence-based view of the firm, it examines the effect of entrepreneurial competencies, managerial competencies and reliance on networks toward increased female venture success rates. A structured questionnaire was allocated to women entrepreneurs to seek respondents’ perceptions. Principal component analysis (PCA) with varimax rotation was undertaken to confirm the constructs’ validity. A hierarchical regression analysis was performed to test the hypotheses. Networking stands out as having the most significant positive effect on venture success while entrepreneurial and managerial core competencies are both important, with entrepreneurial competencies demonstrating a slightly higher score. Also, years of entrepreneurial experience, entrepreneurial family background and family status prove significant. The study confirms prior research, highlighting the role of entrepreneurs as central, sharpening understanding of the required determinants of venture success. It further provides new insight into venture success from the perspective of the competence-based theory, highlighting clear-cut competencies. The study paves the way for the design of entrepreneurial learning programs targeting entrepreneurs and particularly females, highlighting the need for on-going education and educational programs to support entrepreneurs and distinctly women. The study contributes to the effective management of venture progress and success and provides insight into entrepreneurs and policymakers.
      Citation: Journal of Research in Marketing and Entrepreneurship
      PubDate: 2021-06-07
      DOI: 10.1108/JRME-08-2020-0105
      Issue No: Vol. 23 , No. 2 (2021)
       
  • Economic factors and the Kauffman startup activity index

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      Authors: Joe T. Felan , Joe R. Bell , Sadiksha Upadhyay , Vess L. Johnson
      Abstract: The purpose of this study is to examine entrepreneurial activity in the USA and whether it supports a “pull” or a “push” theory of startup creation. The “push” theory argues that individuals are pushed into entrepreneurship by negative external forces, such as job dissatisfaction, difficulty finding employment, insufficient salary or inflexible work schedule. The “pull” theory contends that individuals are attracted into entrepreneurial activities seeking independence, self-fulfillment, wealth and other desirable outcomes. This paper incorporates three well-established measures when looking at impact factors; unemployment rates, gross domestic product (GDP) and household income. The current study is unique in that it introduces the Kauffman Startup Activity Index (KSAI) as the measure of entrepreneurial activity when examining impact factors. The results of this study support the “pull” theory (or the entrepreneurial effect) of startup activity and further supports the idea that entrepreneurs look for opportunities in the marketplace, rather than being “forced” into self-employment. Research is limited to having US data at the national level. Follow-up research could include parsing the data out to the state and local levels. The results of this study suggest to the economic development community that incentives during times of economic growth could further incent entrepreneurial activity. The tact used by the authors is unique in that it relied upon three historical variables – unemployment rates, US GDP and household income – and introduced a new variable, the KSAI, rather than the previously relied upon national startup activity data or startup activity.
      Citation: Journal of Research in Marketing and Entrepreneurship
      PubDate: 2021-04-06
      DOI: 10.1108/JRME-11-2019-0085
      Issue No: Vol. 23 , No. 2 (2021)
       
  • Journal of Research in Marketing and Entrepreneurship

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