Similar Journals
|
Journal of Vacation Marketing
Journal Prestige (SJR): 0.875  Citation Impact (citeScore): 2 Number of Followers: 2  Hybrid journal (It can contain Open Access articles)ISSN (Print) 1356-7667 - ISSN (Online) 1479-1870 Published by Sage Publications  [1176 journals]
|
- The impact of review sentiments on occupancy: Evidence for signalling
theory from peer-to-peer accommodation-
Free pre-print version: Loading...Rate this result: What is this?Please help us test our new pre-print finding feature by giving the pre-print link a rating.
A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors: Sunil Sahadev, Andreas Seiler, Phil Scarf
Abstract: Journal of Vacation Marketing, Ahead of Print.
Using data from 16,144 peer-to-peer properties in London, we study the impact of the two components of user-generated content – rating and sentiment – on occupancy rate. Our methodology is innovative because, firstly, we control for price variation when estimating these review-occupancy effects and secondly, we estimate interaction and curvilinear effects. We find that sentiment and rating have significant positive effects on occupancy rate; there is some evidence that sentiment and rating interact, one reinforcing the other; for a typical property among those analysed, an outstanding review increases occupancy by a fifth in relative terms. Thus, we interpret these associations as evidence that rating and sentiment signal value, and we estimate the strength of the signal in the peer-to-peer accommodation sector.
Citation: Journal of Vacation Marketing
PubDate: 2023-09-28T09:45:24Z
DOI: 10.1177/13567667231201406
-
- The social behavior of traveling with dogs: Drivers, behavioral
tendencies, and experiences-
Free pre-print version: Loading...Rate this result: What is this?Please help us test our new pre-print finding feature by giving the pre-print link a rating.
A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors: Lori S. Hoy, Brigitte Stangl, Nigel Morgan
Abstract: Journal of Vacation Marketing, Ahead of Print.
Increases in dog guardianship and the demand for dog-friendly travel services present an opportunity for tourism providers, but this market can still be undervalued or taken for granted. A better understanding of the social behavior and experiences of traveling with dogs is required to discern what impacts guardians’ behavioral tendencies to travel with their dogs. Built on past literature and the reflective-impulsive model (RIM) of social behavior, a conceptual model was developed based on four social representations/perceptions (human–dog symbiotic relationship, dog well-being beliefs, information acquisition, and perceived risks) that influence guardians’ motivational orientation (intrinsic motivation) and behavioral tendencies (intention and behavioral schema) to travel with their dogs. A mixed methods design, with an online survey (N = 611) to test the model using partial least squares structural equation modeling (PLS-SEM) and semi-structured interviews (N = 34), was used to develop a better understanding of the social representations and experiences of guardians traveling with their dogs. Results from the quantitative analysis show that dog well-being beliefs had the strongest positive impact, while both dog well-being beliefs and information acquisition impacted motivation and behavioral tendencies. Perceived risks had a negative effect only on behavioral schema, while the human–dog symbiotic relationship required intrinsic motivation to drive behavioral patterns. Qualitative findings highlight the lived experiences of those traveling with their dogs, emphasizing that human and dog well-being and enjoyment are important to guardians, while issues persist with guardians finding adequate dog-friendly travel information and concerns regarding risks remain. Theoretical and managerial implications are provided.
Citation: Journal of Vacation Marketing
PubDate: 2023-09-28T08:53:54Z
DOI: 10.1177/13567667231202798
-
- Why would anyone visit a terror-affected place' A case of Turkey
-
Free pre-print version: Loading...Rate this result: What is this?Please help us test our new pre-print finding feature by giving the pre-print link a rating.
A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors: Berna Kirkulak-Uludag, Settar Ugur Kurt
Abstract: Journal of Vacation Marketing, Ahead of Print.
It is both interesting and paradoxical that Turkey is the sixth most visited country in the world despite the increasing terror attacks in its territory and region. This article attempts to shed light on the tourism–terrorism nexus in Turkey. Using monthly data from 1990 to 2017, this study applies the Granger causality test and regression analysis. The findings show that tourists continue to visit Turkey despite the intense terror incidents. Only terrorist attacks in Istanbul and deaths from terror incidents deter tourists from visiting Turkey. When we delve deeply into the question of why tourists visit Turkey despite terror attacks, we figure out that the weak Turkish Lira has an incredibly significant impact on tourist arrivals. It is also worth noting that web searches about the security of Turkey have a significant and positive impact on tourists’ travel decisions. Finally, the findings reveal that the negative impact of the Russian Jet Crisis on tourist arrivals is larger than that of the July 15th Coup Attempt.
Citation: Journal of Vacation Marketing
PubDate: 2023-09-27T08:19:01Z
DOI: 10.1177/13567667231203866
-
- Destination experiencescape for Hanfu tourism: Scale development and
validation-
Free pre-print version: Loading...Rate this result: What is this?Please help us test our new pre-print finding feature by giving the pre-print link a rating.
A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors: Yuanyuan Zong, Joseph S. Chen, Sheng-Hshiung Tsaur
Abstract: Journal of Vacation Marketing, Ahead of Print.
Destination experiencescape is a multistakeholder marketing concept on the experiential components of the destination environment provided for tourists. However, limited studies have considered conceptualizing experiencescape from a multistakeholder perspective and proposed it at the destination level. This study aims to develop a valid scale to identify the components of destination experiencescape in the context of Hanfu tourism from a multistakeholder perspective. Through a rigid development procedure, a 26-item scale represented by seven dimensions entailing (1) cultural component, (2) social component, (3) sensory component, (4) destination hospitality cultural component, (5) functional component, (6) technological component, and (7) natural component was proven to have acceptable scale reliability and validity. The resultant scale is a practical assessment mechanism for designing a destination experiencescape for Hanfu tourism and a valuable reference for marketing on integrating costume-laden traveling into destinations.
Citation: Journal of Vacation Marketing
PubDate: 2023-09-20T10:47:37Z
DOI: 10.1177/13567667231200905
-
- Achieving regional revitalization through festival marketplaces: The
perspective of participating companies-
Free pre-print version: Loading...Rate this result: What is this?Please help us test our new pre-print finding feature by giving the pre-print link a rating.
A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors: Kuang Yu Chang, Edward CS Ku
Abstract: Journal of Vacation Marketing, Ahead of Print.
This study examined the roles of community-related factors (participating companies’ support, resource preservation, and sociocultural exchange) in festival marketplaces in Taiwan. It assessed the factors that predict the impact of regional revitalization via tourism consumption. The study employed convenience sampling, a questionnaire survey of 627 employees working for participating companies attending the Taiwanese festival marketplace, and a structural equation modeling approach to analyze the research model. Festival marketplaces enhance a destination's image and are used in marketing strategies to shape its regional revitalization. Our findings confirm that the attractiveness of a festival marketplace indicates that resident participation helps attract tourists to a community and positively impacts regional revitalization. The festival marketplace is an element of event tourism and a regional revitalization strategy. The multiple identities of the participating companies’ employees act as bridges between companies and residents. This study demonstrates the significance of this finding.
Citation: Journal of Vacation Marketing
PubDate: 2023-09-16T10:02:35Z
DOI: 10.1177/13567667231200273
-
- Finding tourism niche on image-based social media: Integrating
computational methods-
Free pre-print version: Loading...Rate this result: What is this?Please help us test our new pre-print finding feature by giving the pre-print link a rating.
A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors: Ho Young Yoon, Seung-Chul Yoo
Abstract: Journal of Vacation Marketing, Ahead of Print.
The purpose of this research is to examine one of the most effective approaches for locating niche tourism attractions that varies by people, using a methodology that combines statistical analysis, deep learning visual image detection, and text mining. Using 30,013 posts with the hashtag #Seoul in English, the analysis focused on the Instagram posts’ time, dominant color, image visual content, and hashtag to identify niche tourism attractions. The analysis result shows that Instagram posts hashtag #Seoul that depicted “young women” and was uploaded in the evening with warm colors such as orange, yellow, and green received more “likes” than other postings. Furthermore, deep learning and text mining analysis were used to identify and forecast the actual image with the most likes in each sectoral domain, as classified by topic modeling, such as “young, woman, outdoor” and “table, plate, indoor.” Through these findings, this study identified niche hotspots of tourism attractions based on those destination image attributes in Instagram photos, which contributes to the popularity of Instagram postings. The methods and results will be particularly useful to marketers and researchers looking to uncover specialized tourism themes and combine popularity measurement with visual image analysis.
Citation: Journal of Vacation Marketing
PubDate: 2023-09-12T06:34:31Z
DOI: 10.1177/13567667231180994
-
- Food is fuel for tourism: Understanding the food travelling behaviour of
potential tourists after experiencing ethnic cuisine-
Free pre-print version: Loading...Rate this result: What is this?Please help us test our new pre-print finding feature by giving the pre-print link a rating.
A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors: Sadia Aziz, Muhammad Abdullah Khan Niazi, Shandana Zafar
Abstract: Journal of Vacation Marketing, Ahead of Print.
Food or culinary tourism has become a field of interest for scholars, and food tourism is considered a vital part of tourism research. The study aims to understand how value creation at ethnic cuisine influences the travelling behaviour of potential tourists. The study has considered potential tourists’ ethnocentrism/cosmopolitanism behaviour affecting the intention to consume food at the destination. The influence of destination image as a mediator and food neophilia as a moderating is considered to understand the behavioural patterns of ethnic food consumer and their intention to visit a destination. This study used the cross-sectional descriptive research design. A field survey was conducted, and data were gathered from visitors of Chinese cuisines in four major cities of Pakistan. The study results are divided into four categories. First, the direct effect shows that consumers’ cosmopolitan positive and ethnocentric behaviour has a negative effect on the intention to consume ethnic food at the destination. Second, the mediation results show that consumption value significantly mediates the relationship between consumer cosmopolitan and intention to consume ethnic food at the destination while insignificantly mediates between consumer ethnocentrism and intention to consume ethnic food at the destination. Experiential value significantly mediates the relationship between consumer cosmopolitan/ethnocentrism. Third, results for serial mediation showed that destination image with the experiential and consumption value significantly serially mediated the relationships. Finally, results showed that food neophilia has significantly moderated the relationship. The study is a unique effort in the field of culinary tourism and will help researchers and destination management officers (DMOs) to understand the role of local ethnic cuisine in shaping the intentions of potential tourists to travel and consume food at destinations.
Citation: Journal of Vacation Marketing
PubDate: 2023-09-04T07:52:56Z
DOI: 10.1177/13567667231194371
-
- Impact of different domestic source markets on tourist behaviour
-
Free pre-print version: Loading...Rate this result: What is this?Please help us test our new pre-print finding feature by giving the pre-print link a rating.
A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors: Bob McKercher, Michelle Thompson, Bruce Prideaux
Abstract: Journal of Vacation Marketing, Ahead of Print.
This paper examines the impact of different domestic markets on tourist behaviour in the popular tropical destination of Cairns, Australia. The study is based on a survey of 969 domestic tourists conducted in Cairns Airport. While it is appreciated that domestic markets are heterogeneous, little research has been conducted segmenting them by their different geographic origins. This study revealed that the demographic profile of visitors from four different Australian states was similar. However substantial differences were noted in trip profile, motive and subsequent in-destination behaviour. These findings add to our understanding of segmentation by adding a new variable to the current toolbox of segmentation methods. Using this approach to market segmentation, different marketing strategies targeted at different domestic source markets may prove efficacious. The findings suggest that geographic segmentation can be a valuable tool to complement other segmentation strategies adopted in domestic tourism.
Citation: Journal of Vacation Marketing
PubDate: 2023-08-30T07:17:44Z
DOI: 10.1177/13567667231197689
-
- What tourists seek in peer-to-peer tour experiences' A topic modeling
approach of online reviews-
Free pre-print version: Loading...Rate this result: What is this?Please help us test our new pre-print finding feature by giving the pre-print link a rating.
A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors: Xiaonan Zhang, Gaofeng Pan, Fang Meng, Jijun Tang
Abstract: Journal of Vacation Marketing, Ahead of Print.
This study aims to examine tourists’ experience evaluation on the fast-growing but understudied peer-to-peer (P2P) tour/activity experiences provided by sharing economy platforms and non-professional local guides. The P2P tours are unique in providing guests with a personalized and immersive experience of local culture, derived from the expertise and charm of the local hosts. A total of 211,610 online reviews were retrieved and analyzed using a topic modeling approach. Fourteen key topics were identified; tourists highlighted their personal feelings during interactions, sensory experience, and achievements derived from the customized experience in their storytelling approach of the reviews. Tourists highly valued hosts’ personality and expertise, as well as the learning experience and comfortability of the tours. However, reviews with lower ratings primarily emphasized the issue of group interaction. The findings advanced the literature of P2P tourist experience in the sharing economy and provided new insights into tourists’ pursuit for industry practitioners.
Citation: Journal of Vacation Marketing
PubDate: 2023-08-18T08:31:59Z
DOI: 10.1177/13567667231191502
-
- The longer the better' The impact of online review length on tourist
trust and visit intention-
Free pre-print version: Loading...Rate this result: What is this?Please help us test our new pre-print finding feature by giving the pre-print link a rating.
A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors: Chien-Jung Molly Huang, Shih-Chieh Chuang, Yin-Hui Cheng, Chia-Chen Hsieh
Abstract: Journal of Vacation Marketing, Ahead of Print.
Research has demonstrated that long online reviews tend to inspire more trust than short reviews do. However, the effect of review length on trust overlooks the influence of advertisement suspicion on author identity and, more specifically, the different levels of trust and visit intention inspired by Internet celebrities versus amateurs. To address this research gap, three studies were conducted. The results showed that tourists have higher levels of trust and visit intention in long reviews than in short reviews when they know that the reviews are posted by an amateur rather than an Internet celebrity. Interestingly, the reason for this phenomenon is consumers' suspicion that long reviews written by Internet celebrities are advertisements, and thus they perceive such reviews as less credible. Further, conformity, as well as the primed interdependent self-construal, breaks the interference of the author's identity, and thus advertising suspicion disappears.
Citation: Journal of Vacation Marketing
PubDate: 2023-08-11T07:06:51Z
DOI: 10.1177/13567667231193436
-
- Conceptualising the health-related values within wine tourism
-
Free pre-print version: Loading...Rate this result: What is this?Please help us test our new pre-print finding feature by giving the pre-print link a rating.
A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors: Bob Yi-Chen Duan, Emily Ma
Abstract: Journal of Vacation Marketing, Ahead of Print.
Wellness value is a neglected research area within the field of wine tourism. The connection between wine and wellness in this context is just starting to appear. Using an inductive approach, we established two research questions (RQs) to guide this study. RQ1: Who is concerned with the health-related values of wine tourism' RQ2: What are the dimensions of health-related values in wine tourism' An in-depth and semi-structured interview was conducted. Informants aged 18–45 years, who have health awareness and suffer from wellness problems, are concerned with health-related values in wine tourism. Findings indicated six relevant dimensions: wine health attributes, knowledge, wine destination attributes, mental benefits, social and space needs, and wellness facilities. Further, this study proposes a conceptual framework linking wine-drinking behaviour and destination facilities and attributes with affective and cognitive beliefs that contribute to the overall value of wellness. This proposition shifts the traditional affective and cognitive approach towards values.
Citation: Journal of Vacation Marketing
PubDate: 2023-08-07T07:16:26Z
DOI: 10.1177/13567667231192788
-
- Gamification in tourism research: A systematic review, current insights,
and future research avenues-
Free pre-print version: Loading...Rate this result: What is this?Please help us test our new pre-print finding feature by giving the pre-print link a rating.
A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors: Debasis Pradhan, Garima Malik, Pankaj Vishwakarma
Abstract: Journal of Vacation Marketing, Ahead of Print.
Gamification has now become an integral part of tourism research and practice. However, a structured review of this growing application of gamification still eludes tourism research. To this end, this research conducts a hybrid systematic review of the existing literature by combining a bibliometric and framework-based review. The purpose of the research is to identify key issues, offer insights into the potential of gamification in tourism, and suggest areas for future research. This study draws on an integrative framework of antecedents, decisions, and outcomes (ADO)—theory, context, and methods (TCM) to carry out this review. This review synthesizes the extant research on gamification in tourism since its evolution. This review is based on 64 relevant articles drawn from the Scopus database. The current hybrid systematic review identifies five clusters (i.e., customer gamification experience, gamification mechanics and design, gamification in tourism, gamification and tourist attraction, and gamification for sustainable tourism). This research suggests utilization of new, yet relevant theories for examining the underexplored areas of gamification in tourism. Furthermore, this study recommends the employment of machine learning techniques, EEG, eye-tracking method, and experimental research for gaining a nuanced understanding of this field. We conclude by offering key insights into future research avenues.
Citation: Journal of Vacation Marketing
PubDate: 2023-07-28T07:59:27Z
DOI: 10.1177/13567667231188879
-
- Emerging cities and travel motivation: A latent profile analysis approach
-
Free pre-print version: Loading...Rate this result: What is this?Please help us test our new pre-print finding feature by giving the pre-print link a rating.
A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors: Miroslav D Vujičić, Demir Šaćirović, Uglješa Stankov, Faizan Ali, Sanja Kovačić, Snežana Besermenji, Tatjana Pivac, Ivana Blešić, Marija Bratić
Abstract: Journal of Vacation Marketing, Ahead of Print.
Emerging city destinations frequently face numerous managerial challenges, resulting in common pitfalls and rookie mistakes. The evolution, new dynamics, and shift in tourism demand, together with many cities’ efforts to diversify offerings and exploit their multi-attractiveness, necessitate a re-evaluation of present viewpoints on what motivates city break tourists. Thus, the purpose of this paper is to focus on scale development for emerging cities travel motivation; and to determine latent subpopulations (profiles) within a population of city break visitors based on their motivation to visit a city. The study used principal component analysis to test the dimensions of the emerging cities travel motivation factors scale. Confirmatory factor analysis was used to test the measurement model. Subtypes (profiles) of city break travel motivation factors were obtained using latent profile analysis (LPA). The following dimensions for the emerging cities travel motivation scale were identified: Image, Vibrance, and Novelty, Core Destination Values, Social Experience, Ego Boosting and Shopping, Psycho-physical Relaxation. Based on LPA analysis four profiles of emerging city visitors were defined: Indifferent, Conventional, Psycho-physical relaxing, ego-boosting, and Shopping city break tourists. From a theoretical standpoint, this study broadens the existing corpus of research on emerging cities travel motivation, allowing for the discovery of distinct latent groups of visitors as well as significant differences between them.
Citation: Journal of Vacation Marketing
PubDate: 2023-07-19T06:12:22Z
DOI: 10.1177/13567667231188872
-
- The impact of the hotel star rating system on tourists’ health safety
and risk perceptions: Study based on tourists’ vacation experiences-
Free pre-print version: Loading...Rate this result: What is this?Please help us test our new pre-print finding feature by giving the pre-print link a rating.
A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors: Veenus Tiwari, Azizah Omar
Abstract: Journal of Vacation Marketing, Ahead of Print.
Hotel star rating systems are useful for classifying and communicating services to the customer. This research examined how visitors’ expectations, perceived health safety, attitude, and future behavior vary with hotel star ratings from the vacationer's perspective. The study investigated customer experiences while staying in a star-rated hotel. There has been only a small amount of research attempted to determine the impact of the hotel star rating system on tourists’ health safety perceptions. The theoretical model adopted in this research is based on social exchange theory. Using purposive sampling, 678 respondents were examined and evaluated via structural equation modeling with maximum likelihood estimation. The results revealed that the star rating system impacted the attitudes of vacationers and motivated them to improve their future behavior. Government authorities, tourist organizations, and DMOs need to identify what visitors perceive about their accommodations, especially what they expect and how safe they feel, to develop a marketing strategy. This study fills a knowledge gap and offers valuable practical implications.
Citation: Journal of Vacation Marketing
PubDate: 2023-07-18T06:57:28Z
DOI: 10.1177/13567667231188880
-
- Why Chinese do not come: Antecedents and outcomes of destination images
-
Free pre-print version: Loading...Rate this result: What is this?Please help us test our new pre-print finding feature by giving the pre-print link a rating.
A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors: Libo Yan, Qi Yan York, Jing (Bill) Xu
Abstract: Journal of Vacation Marketing, Ahead of Print.
Various factors such as destination image, geographical distance, cultural distance, and the number of heritage sites have been investigated to explain tourists’ intention to visit a destination. However, several explanatory factors in the literature are ineffective in explaining Chinese tourists’ low level of interest in visiting India despite the two countries’ numerous similarities and involvement in many exchanges. In this study, two antecedents of India's destination image are introduced, namely film attractiveness and country stereotype. A questionnaire was administered to 480 respondents in Guangzhou, China; and 416 valid responses were used for structural equation modelling analysis with LISREL 10.20. The study results validate the indirect relationship between Hindi films and tourists’ intention to visit India and the mediating role of destination images. Country stereotype as the other antecedent of destination image is also confirmed. The study results have theoretical implications for future research on destination images and practical implications for the marketing of India to the Chinese market.
Citation: Journal of Vacation Marketing
PubDate: 2023-07-18T06:56:49Z
DOI: 10.1177/13567667231188074
-
- Iran's destination image, incremental analysis of safety and security
-
Free pre-print version: Loading...Rate this result: What is this?Please help us test our new pre-print finding feature by giving the pre-print link a rating.
A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors: Hassan Darabi, Parisa Rasoli-dehkharghani, Hadis Kordani
Abstract: Journal of Vacation Marketing, Ahead of Print.
Safety and security (S&S) can contribute substantially to tourists’ perceptions and decision making regarding specific destinations. From this perspective, countries, such as Iran, suffer the consequences because they are formally introduced as unsafe and insecure destinations. The present study was an attempt to analyze the function of S&S in tourists’ perceptions before and after traveling to Iran. To this end, the data were collected by a self-administrated questionnaire, and then analyzed via the structural equation modeling. Contrary to the initial assumptions, the results revealed that S&S were not of utmost importance in comparison to other factors, because tourists’ perceptions of the destination image (DI) of Iran were realistic. Moreover, the results indicated that S&S were the reflections of intergovernmental political challenges, and beyond the conventional issues. The study findings were based on the perceptions of those who had already visited Iran, but the segments of tourists that had ignored Iran as a destination remained furtive. Accordingly, such countries like Iran could lose their share of the tourism market due to the restrictive microenvironment. As a result, destination development needs profound insights into tourists’ perceptions to avoid negative impacts and the role of scale in the analysis of DI should consider beyond the destination image. In order to compensate for the deficits, the lost opportunities and the required policy making and planning can be the subjects of further research.
Citation: Journal of Vacation Marketing
PubDate: 2023-07-12T06:17:03Z
DOI: 10.1177/13567667231185384
-
- What makes a travel vlog attractive' Parasocial interactions between
travel vloggers and viewers-
Free pre-print version: Loading...Rate this result: What is this?Please help us test our new pre-print finding feature by giving the pre-print link a rating.
A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors: Made Handijaya Dewantara, Xin Jin, Sarah Gardiner
Abstract: Journal of Vacation Marketing, Ahead of Print.
This study seeks to understand how vlogger attributes, as defined in parasocial interaction (PSI) theory, can be used to create a successful travel vlog and assist in destination vacation marketing. Using social media content analysis, validated by the nominal group technique, the study found that the vlogger's physical attractiveness is important, however, other factors including social, task, and destination attractiveness also influence the attractiveness of the vlog to the viewer. The vlogger's credibility, attitude homophily, and technology skills can also make the vlog more attractive. The study also shows that travel vloggers can employ PSIs to arouse viewers’ intentions to travel. The COVID-19 pandemic context elaborates more PSI attributes in the travel vlog and makes travel vloggers explore external social interaction with the host society.
Citation: Journal of Vacation Marketing
PubDate: 2023-07-06T06:06:30Z
DOI: 10.1177/13567667231186554
-
- A framework for designing visitor experiences in branded tourist
attractions: Insights from a luxury Cognac brand-
Free pre-print version: Loading...Rate this result: What is this?Please help us test our new pre-print finding feature by giving the pre-print link a rating.
A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors: Frédéric Ponsignon, Jonas Holmqvist
Abstract: Journal of Vacation Marketing, Ahead of Print.
Setting up a tourist attraction provides brands with the opportunity to offer visitors an experience that promotes their brand image. This paper explores how to design such an experience by focusing on the tourist attraction of a famous luxury brand, Hennessy Cognac. Through an in-depth case study, the paper contributes to the tourism literature by developing a framework for experience design in branded tourist attractions. This framework bridges the gap between abstract design principles and corresponding operational actions in practice to support the realization of visitor experiences that improve brand perceptions. Moreover, it suggests a requirement for congruency between the characteristics of the brand and the design of the visitor experience.
Citation: Journal of Vacation Marketing
PubDate: 2023-07-05T06:40:36Z
DOI: 10.1177/13567667231186558
-
- Exploring tourist shopping from the perspective of duty-free shopping: An
analysis of online reviews-
Free pre-print version: Loading...Rate this result: What is this?Please help us test our new pre-print finding feature by giving the pre-print link a rating.
A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors: Tao Hu, Yangyan Zhang
Abstract: Journal of Vacation Marketing, Ahead of Print.
As an important part of tourist shopping, the study of duty-free shopping experiences is of great value for enhancing economic growth in the travel retail market and improving the image of tourist destinations. However, current research on duty-free shopping has failed to meet these practical requirements. To effectively identify tourists’ shopping needs and develop effective shopping strategies, we conducted a study from the perspective of destination marketing organizations. For comments on duty-free shopping, we used thematic modeling and sentiment analysis. The thematic analysis showed five themes based on the duty-free shopping experience: perceived variety and function, perceived online process, perceived service, perceived environment, and perceived cost. Our study begins with a duty-free shopping tourism experience and expands on relevant research findings to enrich the tourist shopping knowledge system. Through this study, we hope to provide appropriate and targeted recommendations for marketing shopping tourist destinations.
Citation: Journal of Vacation Marketing
PubDate: 2023-07-04T01:22:15Z
DOI: 10.1177/13567667231183475
-
- Not all language tourists take language courses – the determinants of
formal and informal language tourism-
Free pre-print version: Loading...Rate this result: What is this?Please help us test our new pre-print finding feature by giving the pre-print link a rating.
A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors: Inês Carvalho, Ana Ramires, Montserrat Iglesias, Alexandra Fidalgo
Abstract: Journal of Vacation Marketing, Ahead of Print.
Language tourism is characterized by language learning being a primary or secondary motivation for the trip. Although language tourists typically take language courses in the destination, many also choose to develop their language skills autonomously through immersion. However, the mechanisms underlying this choice are ignored, particularly in a context where informal language tourists are still largely neglected in the literature. This study seeks to identify the main factors that predict language tourists’ decision to take language lessons in the destination, using a binary logistic regression model. A sample of 964 language tourists is used, which comprises both formal (N = 409) and informal (N = 555) language tourists. It is concluded that the decision to take language lessons in the destination is positively influenced by trip length, greater formality of pre-trip learning strategies, having a scholarship, traveling without relatives, being motivated to learn a language due to instrumental reasons, and purposeful choice of language travel destination for language-related reasons, among other variables. Informal language tourism is positively influenced by having acquaintances in the destination, traveling with relatives, investing more in self-directed language learning strategies, and having shorter stays, among other variables. This study sheds light on a group of travellers that has been neglected by both academia and the tourism industry.
Citation: Journal of Vacation Marketing
PubDate: 2023-07-03T06:09:03Z
DOI: 10.1177/13567667231185378
-
- The impacts of under-tourism and place attachment on residents’ life
satisfaction-
Free pre-print version: Loading...Rate this result: What is this?Please help us test our new pre-print finding feature by giving the pre-print link a rating.
A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors: Chen Kuo Pai, Haoran Chen, Timothy J Lee, Sunghyup S Hyun, Yumeng Liu, Yanqi Zheng
Abstract: Journal of Vacation Marketing, Ahead of Print.
The tourism industry is highly sensitive to negative environmental factors, as can be seen in the coronavirus disease 2019 pandemic, when many countries and regions shifted from over-tourism to under-tourism, resulting in the continuation of multiple serious impacts on destinations. To systematically reveal the specific impacts of under-tourism on tourism destinations, this study aims to (a) understand the impact of resident perceptions of under-tourism; (b) investigate the relationship between place attachment and resident perceptions of under-tourism, and (c) examine the relationships between the resident perception of under-tourism and life satisfaction. The perceived impacts of under-tourism are subdivided into positive economic impact, negative economic impact, positive social impact, negative social impact, and positive environmental impact, based on the triple bottom line and social exchange theory. The research was conducted with the involvement of 296 local residents and foreign workers in Macau. The findings show that place attachment has a positive impact on their perceived positive economic impact and positive social impact. Resident perceptions of positive economic impact, positive social impact, and positive environmental impact have a positive influence on their satisfaction with life, and negative economic impact and negative social impact have a negative influence on their satisfaction. Using the results of this study we expand the literature on social exchange theory in tourism, broaden the theory of resident perceptions of impact, and also provide relevant practical suggestions for destinations to recover and maintain sustainable development based on tourism.
Citation: Journal of Vacation Marketing
PubDate: 2023-06-22T07:19:42Z
DOI: 10.1177/13567667231164807
-
- How to enhance online reputation' An empirical study from a joint
customer–firm perspective-
Free pre-print version: Loading...Rate this result: What is this?Please help us test our new pre-print finding feature by giving the pre-print link a rating.
A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors: Francisco Peco-Torres, Ana I. Polo-Peña, Dolores M. Frías-Jamilena
Abstract: Journal of Vacation Marketing, Ahead of Print.
Online reputation is critical for hotel firms, as evidenced by consumer ratings in online media. The present study aims to develop insights into the antecedents of the hotel firm's online reputation and thus make a dual contribution to the literature by (a) examining the strategies implemented via online media as antecedents and (b) combining the firm's perception of the value it has delivered with the market's perspective. A quantitative empirical study on hotel firms and their consumers was conducted. The results show that the firm's perception of the value it has delivered (“firm perceived value”)—the antecedents of which are strategic online reputation-management and the strategic use of revenue-management—has a positive and significant effect on online reputation (as measured from the customer perspective), and that strategic online reputation-management has a positive and significant effect on the strategic use of revenue-management.
Citation: Journal of Vacation Marketing
PubDate: 2023-06-20T02:35:05Z
DOI: 10.1177/13567667231183480
-
- The need for a contextualized adaptation of the evaluation of the
destination image-
Free pre-print version: Loading...Rate this result: What is this?Please help us test our new pre-print finding feature by giving the pre-print link a rating.
A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors: Feriel Gadhoumi, Patrick Legohérel, Karim Errajaa
Abstract: Journal of Vacation Marketing, Ahead of Print.
The literature stresses the importance of measuring the destination brand image to determine a successful tourism promotion strategy, a strategy that is likely to enhance the competitiveness and attractiveness of a destination in a highly competitive and changing environment. Measurement scales are commonly used by academics and practitioners. An empirical study was conducted with French tourists, regarded as the main source market for the competing destinations of Tunisia and Spain. In light of a prior qualitative study, the brand image was quantitatively measured using semantic differential scales taken from the literature and adapted following expert advice. The results raised the issue of the international adaptation of measurement scales, despite the proper use of the operative procedures for measurement scales valid in several countries. The main objective of the present study is to raise a methodological issue regarding the desirable degree of adaptation of the measurement scales used by Destination Marketing Organizations while taking into account the validity and reliability constraints of the tools. To what extent is the adapted version of the chosen scale equivalent to the source version' The present study, conducted on two destinations and different cultural contexts, shows that a rigorous adaptation might lead to a loss of about 40% of the original scales.
Citation: Journal of Vacation Marketing
PubDate: 2023-06-19T12:48:55Z
DOI: 10.1177/13567667231182539
-
- Low and high outcome quality in co-created hospitality services: Two
explanations for consumer satisfaction-
Free pre-print version: Loading...Rate this result: What is this?Please help us test our new pre-print finding feature by giving the pre-print link a rating.
A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors: Rocío Alarcón-López, Inés López-López, Salvador Ruiz-de-Maya
Abstract: Journal of Vacation Marketing, Ahead of Print.
Nowadays, co-creation is a significant trend in the hospitality industry. Through two experiments, this paper investigates the effects of low and high outcome quality resulting from co-creation on consumer satisfaction. In particular, we examine engagement and emotions as the underlying mechanisms that mediate the relationship between outcome quality and satisfaction. Our findings build upon a service-dominant logic framework and indicate that outcome quality influences customer satisfaction, with emotions acting as a mediator for low-quality outcomes and engagement as a mediator for high-quality outcomes. Interestingly, engagement operates in low outcome quality settings and partly compensates for a suboptimal result, highlighting the key role co-creation can play in the event of a failed encounter. This article contributes to co-creation literature as well as to the ongoing methodological debate on emotion measurement. In addition, it offers managerial insightful directions for hospitality companies.
Citation: Journal of Vacation Marketing
PubDate: 2023-06-19T02:57:16Z
DOI: 10.1177/13567667231181466
-
- Addressing regional tourism policy: Tools for sustainable destination
management-
Free pre-print version: Loading...Rate this result: What is this?Please help us test our new pre-print finding feature by giving the pre-print link a rating.
A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors: Jesús Barreal, Julio Vena-Oya, Pere Mercadé-Melé
Abstract: Journal of Vacation Marketing, Ahead of Print.
Policymakers need to develop measures to counter overcrowding and relocate excess tourism in congested areas to others with fewer visitors. This article proposes a methodological framework consisting of a survey and statistical tools to a gain deeper understanding of tourist profiles and characteristics and determine how covariates affect the ratio of each group in the market. Spatial analysis is performed to determine regional cluster patterns and propose measures aimed at alleviating congested areas by redirecting tourism to other destinations with less pressure without losing the economic impact of tourism. The proposed methodology is applied to international tourists in Spain and reveals some relevant aspects of four international tourism profiles. The analysis confirms the existence of spatial dependence between Spanish regions, suggesting that the application of public policies in one region could have implications for neighbouring ones.
Citation: Journal of Vacation Marketing
PubDate: 2023-06-19T02:55:57Z
DOI: 10.1177/13567667231179756
-
- Do the 4Ps of marketing mix strategy assuage fears of travelling'
-
Free pre-print version: Loading...Rate this result: What is this?Please help us test our new pre-print finding feature by giving the pre-print link a rating.
A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors: Kai Xin Tay, Jennifer Kim Lian Chan, Diana Mohamad
Abstract: Journal of Vacation Marketing, Ahead of Print.
This study examines the marketing mix that is required to decrease travel fears (TF) and increase travel intentions (TI) after the lifting of COVID-19 travel restrictions. It also investigates the mediating effect of TF on the marketing mix strategy to increase TI as well as the moderating effect of gender and employment status on the correlations of the developed model. Structural equation modelling was used to analyse 1830 survey responses. The findings indicate that there are only product-based marketing mix strategies decrease TF and increase TI while promotion-based strategies have the opposite effect. TF were found to mediate the effect of product- and promotion-based strategies on TI while gender and employment status had little effect on the direct correlations and mediating effects of the developed model. The conventional marketing mix strategy; specifically, price- and place-based strategies; are no longer relevant in the current context of the COVID-19 pandemic.
Citation: Journal of Vacation Marketing
PubDate: 2023-06-16T12:36:15Z
DOI: 10.1177/13567667231181953
-
- Exploring Generation Y's perception of family-run hotels: The perceived
family firm image-
Free pre-print version: Loading...Rate this result: What is this?Please help us test our new pre-print finding feature by giving the pre-print link a rating.
A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors: Sarah Schönherr, Frieda Raich, Anita Zehrer, Birgit Pikkemaat
Abstract: Journal of Vacation Marketing, Ahead of Print.
Given the great potential of Generation Y for the tourism industry, their perceptions, and opinions of family-run hotels, which dominate tourism, were explored through 20 semi-structured interviews. The study shows that Generation Y perceives the image of family-run hotels positively and emphasizes traditions, small-scale structures, authenticity, and trust while highlighting their hospitableness. Our results underline the assumption of responsibility to family firms, including the importance of word-of-mouth, in the communication between Generation Y and family firms. Based on organizational identity theory, family-run hotels can build on their core values to build family firm images, contributing to differentiation, and establishing customer relationships. This study relates Generation Y to the tourism industry context, which family firms mainly run. The findings suggest that Generation Y should be targeted as a segment for the family-run tourism industry and that research should be expanded.
Citation: Journal of Vacation Marketing
PubDate: 2023-05-30T04:07:49Z
DOI: 10.1177/13567667231178319
-
- Impact of materialism on tourists’ green purchase behavior: Extended
norm activation model perspective-
Free pre-print version: Loading...Rate this result: What is this?Please help us test our new pre-print finding feature by giving the pre-print link a rating.
A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors: Anand Jhawar, Prashant Kumar, Duraipandian Israel
Abstract: Journal of Vacation Marketing, Ahead of Print.
In the context of tourists’ eco-friendly consumption behavior, this study examines the effects of materialism and the cardinal variables in the norm activation model (NAM; i.e. awareness of consequences, ascription of responsibility, and moral norms) on tourists’ green purchase behavior. Using an online structured questionnaire, useable data was collected from 405 tourists, and structural equation modeling in SmartPLS 3.0 was performed to examine the relationships. The results showed that materialism negatively affected awareness of consequences and moral norms but did not affect the ascription of responsibility. Interestingly, awareness of the consequences of environmental degradation did not significantly affect tourists’ green purchase behavior. Further, moral norms mediated the effects of materialism on tourists’ green purchase behavior. Thus, this study integrates materialism with the NAM and makes a novel contribution to adjoining literature on materialism and tourists’ green consumption literature. The role of materialism as an external locus-of-control to NAM and to predict tourists’ green consumption, along with subsequent managerial implications, are discussed further.
Citation: Journal of Vacation Marketing
PubDate: 2023-05-25T09:09:53Z
DOI: 10.1177/13567667231178328
-
- The impact of retro imagery on historic travel intentions
-
Free pre-print version: Loading...Rate this result: What is this?Please help us test our new pre-print finding feature by giving the pre-print link a rating.
A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors: Aaron J. Schibik, Peggy O. Shields, Timothy J. Schibik
Abstract: Journal of Vacation Marketing, Ahead of Print.
Popular travel destinations worldwide are often visited because they are historically significant. As such, many historic locations are promoted using historical imagery. While tourist attractions and travel destinations advertise based on their historical significance, few studies have looked at how the use of history impacts consumer perceptions of the aforementioned travel destinations. This paper examines how retro imagery in visual-based marketing appeals influences consumers’ desire to travel to popular tourist locations. The study reported here utilizes two experiments with a travel destination with a known association with retro imagery and nostalgic advertising.
Citation: Journal of Vacation Marketing
PubDate: 2023-05-19T06:39:21Z
DOI: 10.1177/13567667231159147
-
- Family-friendly wine tourism' The challenge of supplying child-inclusive
wine terroir experiences-
Free pre-print version: Loading...Rate this result: What is this?Please help us test our new pre-print finding feature by giving the pre-print link a rating.
A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors: Rafaela Camara Malerba, Elisabeth Kastenholz, Maria João Carneiro
Abstract: Journal of Vacation Marketing, Ahead of Print.
Wine tourism, traditionally understood as an activity practised by adults, has been suggested as a tourism form also adequate and interesting for families with children. However, both literature and practice do not consider this segment to the extent it, arguably, may deserve. Many challenges are associated with the creation of wine tourism offerings for children. Even so, wine estates and destinations attract families, not only for their wine-related attributes but also for their rural and cultural appeal. In Central Portugal, the Dão and Bairrada wine routes cover tourist regions strongly linked to family tourism. Nevertheless, there is a lack of wine tourism offerings targeting this segment. Likewise, there are no know studies on wineries’ managers perceptions of this market. Thus, this study aims to identify and analyse how wine estates and wineries from these wine routes cater to families with children, to understand the managers’ perception of benefits and challenges of targeting this market, and to examine the existing child-friendly tourism supply. The results, derived from the content analysis of 29 interviews with wineries’ managers, reveal that, despite an inclusive and receptive discourse towards the presence of children, the attractions still do not offer services and experiences specifically designed for this segment. Except for a few innovative attractions, families are welcomed with improvisations to entertain the little ones while their parents carry out wine-related activities.
Citation: Journal of Vacation Marketing
PubDate: 2023-05-15T06:46:11Z
DOI: 10.1177/13567667231167885
-
- Effects of short-form video application users’ guanxi on intention to
visit rural tourism destinations: The moderating role of tourism fatigue-
Free pre-print version: Loading...Rate this result: What is this?Please help us test our new pre-print finding feature by giving the pre-print link a rating.
A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors: Shan-Shan Liao, Ching-Yuan Lin, Xing-Zheng Xie
Abstract: Journal of Vacation Marketing, Ahead of Print.
Short-form video applications (SFV apps) provide an ideal channel for promoting rural tourism. Based on the elaboration likelihood model, this study integrated guanxi, telepresence, destination image, and tourism fatigue to investigate the factors affecting user intentions to travel to rural tourism destinations in the context of SFV apps. Through the use of structural equation modeling (SEM) and fuzzy-set qualitative comparative analysis (fsQCA), the theoretical framework was examined using data collected from 445 SFV app users. The SEM findings revealed that guanxi could directly affect argument quality and source credibility, which further strengthened destination image and telepresence; the travel intention could be affected by destination image and telepresence without guanxi. Also, tourism fatigue played three roles in the formation of travel intention. Additionally, the results of fsQCA illustrated three configurations leading to high and low intention to visit rural tourism destinations.
Citation: Journal of Vacation Marketing
PubDate: 2023-05-11T04:59:37Z
DOI: 10.1177/13567667231171457
-
- A balancing act: Negotiating authenticity in luxury lodges
-
Free pre-print version: Loading...Rate this result: What is this?Please help us test our new pre-print finding feature by giving the pre-print link a rating.
A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors: Anita Manfreda, Rajka Presbury, Scott Richardson, Frans Melissen, Justin King
Abstract: Journal of Vacation Marketing, Ahead of Print.
This study explores the negotiation process underpinning the creation of authentic experiences in luxury lodges. The findings of this study highlight how this is a balancing act performed by the hosts through the provision of an authentic experiential platform connecting guests with unique places and genuine people and is of a luxurious nature. Staged experiences are authenticated by the guests through their bodies and minds, activating, in turn, experiences of existential authenticity. Contributing to service marketing and management literature, the study departs from purely abstract authenticity conceptualisations by applying an experience design and management lens to understanding authentic experiences. Practically, our findings demonstrate how authenticity is operationalised in luxury lodges and how these experiences are understood and valued by tourism and hospitality consumers and providers, providing crucial implications for luxury accommodation marketers and managers.
Citation: Journal of Vacation Marketing
PubDate: 2023-05-04T06:05:23Z
DOI: 10.1177/13567667231172995
-
- What behavioral beliefs could robot-served hotels focus on to attract
potential consumers'-
Free pre-print version: Loading...Rate this result: What is this?Please help us test our new pre-print finding feature by giving the pre-print link a rating.
A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors: Leire Zubizarreta-Barrenetxea, Jose M. Barrutia, Aitor Marcos
Abstract: Journal of Vacation Marketing, Ahead of Print.
Service robots could provide benefits for hotels in terms of productivity and even service quality. However, hotel managers in Spain (and Europe) have not implemented them as yet or are doing so only tentatively. This could be due to the fact that current literature is fragmented (i.e., dominated by hybrid models) and inconclusive and does not provide consistent guidelines for practitioners. This research narrows this gap by showing that a parsimonious application of the Theory of Planned Behavior is useful to predict attitude and buying intention toward robot-served hotels. Through an empirical analysis of 600 consumers in Spain, our findings indicate that hotel managers could focus on intrinsic motivations (enjoyment and challenge). They should also communicate the advantages of hybrid human–robot teams, in which the robots supplement humans instead of substituting them. The anthropomorphism of robots should not be emphasized as it seems to be perceived as a threat. Although utilitarian benefits matter, they seem to have a subordinate salience.
Citation: Journal of Vacation Marketing
PubDate: 2023-04-24T05:15:32Z
DOI: 10.1177/13567667231170235
-
- Planning the unplannable—How blind box tourism boosts purchase
intentions-
Free pre-print version: Loading...Rate this result: What is this?Please help us test our new pre-print finding feature by giving the pre-print link a rating.
A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors: Lianping Ren, Caiwei Ma
Abstract: Journal of Vacation Marketing, Ahead of Print.
For the first time in China, blind box concept has been applied to tourism marketing, and it has attracted tremendous attention. Guided by cognitive appraisal theory and information gap theory, this study investigates the behavioral psychology of tourists in embracing or avoiding this form of tourism product. By integrating stimuli, emotional arousal (novelty, mystery, curiosity, and risk perception), and behavioral intention in the testing model, a survey with 343 valid answers leads to important findings of the paradoxical role of information gap (raising perceived novelty, perceived mystery, and curiosity but increasing risk perception simultaneously). In addition, there is a moderating role for curiosity in the application of the blind box concept to tourism products. Implications are discussed.
Citation: Journal of Vacation Marketing
PubDate: 2023-04-19T06:10:38Z
DOI: 10.1177/13567667231168643
-
- Heterogeneity of crisis communication practices in hotels: Anti-COVID-19
measures on Adriatic beach hotels’ websites-
Free pre-print version: Loading...Rate this result: What is this?Please help us test our new pre-print finding feature by giving the pre-print link a rating.
A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors: Metod Šuligoj
Abstract: Journal of Vacation Marketing, Ahead of Print.
Based on situational crisis communication theory, this study designs a research framework to identify differences in crisis communication practises on beach hotel websites in different Adriatic countries and between three consecutive summer seasons due to the COVID-19 pandemic. A qualitative inductive content analysis of official pandemic-related guidelines/recommendations from national and international competent organizations was carried out. Subsequently, an overlooked repeated measures design with deductive quantitative content analysis of crisis communications on hotel websites during the three summer seasons was conducted. Employing the McNemar test, the Cochran's Q-test and Friedman test with post-hoc comparisons, it was discovered that (1) beside the bolstering strategy, the new ‘ignore strategy’ of crisis communication was also identified, which has many implications, (2) communication of anti-COVID-19 measures is statistically significant and relatively strongly associated with the country in which hotels are located, and (3) the number of different announcements on anti-COVID-19 measures is significantly different only between two seasons.
Citation: Journal of Vacation Marketing
PubDate: 2023-03-28T06:53:03Z
DOI: 10.1177/13567667231164454
-
- The experience I will remember: The role of tourist personality,
motivation, and destination personality-
Free pre-print version: Loading...Rate this result: What is this?Please help us test our new pre-print finding feature by giving the pre-print link a rating.
A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors: Aleksandra Tešin, Sanja Kovačić, Sanja Obradović
Abstract: Journal of Vacation Marketing, Ahead of Print.
Providing memorable experiences is considered very effective strategy for gaining a sustainable competitive advantage. Memorable tourism experience (MTE) is still a relatively novel concept, hence its antecedents and outcomes are not completely identified. The primary goal of this research was to explore tourist personality and travel motivation as antecedents and the perceived destination personality, satisfaction, and revisit intention as outcomes of an MTE. The study was conducted on a sample of 614 foreign visitors to three biggest urban destinations in Serbia (Belgrade, Novi Sad, and Nis). For testing hypothesis, SEM (structural equation modelling) was applied. The results show that personality trait openness to experience and motivational factor knowledge and experience showed the strongest influence on MTEs. Also, all seven dimensions of memorable experience affected perceived destination personality. Practical implications and potential future research approaches are also highlighted in the conclusion.
Citation: Journal of Vacation Marketing
PubDate: 2023-03-23T05:21:14Z
DOI: 10.1177/13567667231164768
-
- Green hotel practices and consumer revisit intention: A mediating model of
consumer promotion focus, brand identification, and green consumption
value-
Free pre-print version: Loading...Rate this result: What is this?Please help us test our new pre-print finding feature by giving the pre-print link a rating.
A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors: Thac Dang-Van, Tan Vo-Thanh, Jianming Wang, Hoang Viet Nguyen, Ninh Nguyen
Abstract: Journal of Vacation Marketing, Ahead of Print.
This study examines the relationship between green hotel practices and consumer revisit intention, with the mediating mechanisms of brand identification, promotion focus, and green consumption value. A paper-based survey was conducted to collect data from consumers in four-star or above hotels in China. Findings from multivariate data analysis show that green hotel practices positively influence consumer to revisit intention, which is mediated by brand identification and green consumption value. Moreover, consumer promotion focus positively mediates the relationship between green hotel practices and brand identification. The findings validate a unique multi-path mediating model of green hotel practices. They also have important implications for hotel managers interested in developing genuine environmental initiatives to generate positive customer responses.
Citation: Journal of Vacation Marketing
PubDate: 2023-03-20T08:43:02Z
DOI: 10.1177/13567667231164630
-
- Perception and gaze of diaspora: Analysis of affective, cognitive, &
cultural factors in tourism-
Free pre-print version: Loading...Rate this result: What is this?Please help us test our new pre-print finding feature by giving the pre-print link a rating.
A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors: Qiang Wang, Eugene Ch’ng, Xiaoshu Xu, Jun Wang, Yunfeng Zhang
Abstract: Journal of Vacation Marketing, Ahead of Print.
This research focuses on exploring the cognitive and affective perception of Hokkien ethnic Chinese born abroad visiting their hometown, Quanzhou, which is a UNESCO World Heritage Site. The study examines the interplay between the collective gaze, affective, and cognitive perception of diaspora visitors who visit Quanzhou to reclaim their cultural identity and explore new opportunities. The analysis was conducted using a combination of fuzzy set qualitative comparative analysis and natural language processing techniques for sentiment analysis, based on 44 tourist interviews and 10 local key informant interviews. The results suggest that the primary image formed after the visit has a significant effect on the affective image and the affective attribute has a significant impact on the collective gaze and overall perceived image of diaspora visitors. These findings have important implications for destination image marketing and the sustainability of diaspora tourism.
Citation: Journal of Vacation Marketing
PubDate: 2023-03-09T07:06:57Z
DOI: 10.1177/13567667231161843
-
- Once-in-a-lifetime leisure experiences (OLLE): The role of Flow, novelty,
and interpersonal interaction on tourists’ satisfaction and memories-
Free pre-print version: Loading...Rate this result: What is this?Please help us test our new pre-print finding feature by giving the pre-print link a rating.
A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors: Nelson Manuel da Silva deMatos, Paulo Alexandre de Oliveira Duarte, Elisabete Sampaio de Sá
Abstract: Journal of Vacation Marketing, Ahead of Print.
Drawing on Flow theory and memorable tourism experience, this study explores the relationships between Flow, novelty, and interpersonal interaction and the impact on travelers’ satisfaction and memories. By applying a mixed-method approach and the critical incident technique to a once-in-a-lifetime leisure experience, 550 tourists recalled their experiences. The results reveal that Flow has a direct and positive influence on tourists’ satisfaction and memories of the experience. The findings highlight the role of novelty and interpersonal interaction in producing positive Flow. However, novelty and interpersonal interaction did not come out as significant to predict memories and satisfaction.
Citation: Journal of Vacation Marketing
PubDate: 2023-03-03T08:47:37Z
DOI: 10.1177/13567667231157012
-
- Heritage tourism brand experiences: The influence of emotions and
emotional engagement-
Free pre-print version: Loading...Rate this result: What is this?Please help us test our new pre-print finding feature by giving the pre-print link a rating.
A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors: Effie Steriopoulos, Catheryn Khoo, Ho Yin Wong, John Hall, Marion Steel
Abstract: Journal of Vacation Marketing, Ahead of Print.
Despite growing research on the role of emotions in tourist experiences, there is limited research on how emotional engagement enhances the brand experience at tourist heritage sites, in particular when negative or mixed emotions are involved. The aim of the research is to explore how emotional engagement influences heritage tourism brand experiences (HTBEs). This study provides an understanding of the type of mixed emotions that are experienced by visitors during heritage tourism brand engagement and how their emotional engagement influences HTBEs. Data for this study came from 36 interviews conducted with visitors who participated in an HTBE – the Australian New Zealand Army Corps (ANZAC) Gallipoli; and supported by other data triangulation methods including photos, journals and memo analyses. Findings not only reveal several mixed emotions that influence the heritage brand experience but also uncover the factors (such as story-showing) that elicit these mixed emotions. The research makes an explicit theoretical contribution through a heritage tourist brand framework that explains the process of emotional engagement during heritage tourist brand experiences.
Citation: Journal of Vacation Marketing
PubDate: 2023-02-16T09:08:40Z
DOI: 10.1177/13567667231152930
-
- Destination brand experience, brand positioning, and intention to visit: A
multi-destination comparison study-
Free pre-print version: Loading...Rate this result: What is this?Please help us test our new pre-print finding feature by giving the pre-print link a rating.
A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors: Shuang Lin, Shuangyu Xu, Yue Liu, Liyin Zhang
Abstract: Journal of Vacation Marketing, Ahead of Print.
Brand experience, critical to the success of businesses, is well studied in marketing research. However, little is known about its effect on building advantages of competitive differentiation and brand positioning, especially in the tourism field. This study investigated the applicability of a well-established brand experience model from marketing research through a comparative study across multiple destinations. Factor analysis and cluster analysis were utilized to examine the effect of destination brand experience on tourist perception of destinations and regression analysis was utilized to examine the effect of four dimensions of destination brand experience on tourists' visit intention. Results showed that tourists perceived differently on all four dimensions of their brand experiences across different destinations. The sensory and affective dimensions of destination brand experience have positive effects on tourists' visit intention. This study provides marketing intelligence for destinations to create strong differentiated advantages and achieve precise brand positioning.
Citation: Journal of Vacation Marketing
PubDate: 2023-02-13T06:12:56Z
DOI: 10.1177/13567667231155646
-
- Selecting independent variables in the hedonic analysis of hotel rooms
-
Free pre-print version: Loading...Rate this result: What is this?Please help us test our new pre-print finding feature by giving the pre-print link a rating.
A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors: Pandelis Mitsis
Abstract: Journal of Vacation Marketing, Ahead of Print.
The hedonic pricing method has been applied in the analysis of hotel room rates since the early 1990s and ever since has become the norm in the investigation of hotel room price determinants. A usual problem in the specific literature is that there are no theoretical guidelines in selecting the explanatory variables in hedonic pricing models. Therefore, scholars employed in such kind of research face the challenge of which of the numerous price determinants proposed in the literature should they include in their own analysis, with the hazard of multicollinearity complicating the issue even further. The current article proposes a strategy where both the variable selection problem and the potential multicollinearity are faced by utilizing a combination of stepwise regression techniques with a proper categorization of the candidate regressors. This procedure is used in analysing the determining factors of the hotel accommodation prices in Cyprus, a country whose economy is highly dependent on tourism, for 12 consecutive months, in order to account for the inherent seasonality. The main findings suggest that adding some attributes to the advertisements of the hotels significantly increase hoteliers’ remunerations, but advertising certain other features may be actually sending negative signals, therefore hoteliers should consider excluding them from their brochures.
Citation: Journal of Vacation Marketing
PubDate: 2023-02-03T08:30:11Z
DOI: 10.1177/13567667231152939
-
- Can travel apps improve tourists’ intentions' Investigating the drivers
of Chinese gen Y users’ experience-
Free pre-print version: Loading...Rate this result: What is this?Please help us test our new pre-print finding feature by giving the pre-print link a rating.
A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors: Ziyi Gao, Jun-Hwa Cheah, Xin-Jean Lim, Siew Imm Ng, Tat-Huei Cham, Choy Leong Yee
Abstract: Journal of Vacation Marketing, Ahead of Print.
In the age of digitalization, travel applications (or travel apps) are indispensable tools for modern travel activities. During an app's selection and adoption phases, privacy concerns remain a sensitive issue that may demotivate users’ from continuing to use it. This study integrated both the stimulus-organism-response model (S-O-R) and psychological reaction theory (PRT) to explore the factors that influence users’ app usage experiences and behavioral responses. A self-administered questionnaire was designed and distributed to Gen Y users in mainland China. The findings of PLS-SEM analysis showed that usage intentions are predicted by the ability of travel apps to engage with users and generate favorable values. Additionally, users with low privacy concerns were shown to have a stronger intention to recommend travel apps to others. All in all, the findings from this study offer valuable insights to tourism providers and app developers.
Citation: Journal of Vacation Marketing
PubDate: 2023-02-01T06:25:46Z
DOI: 10.1177/13567667231152938
-
- Socio-cultural drivers of Saudi tourists’ outbound destination
decisions-
Free pre-print version: Loading...Rate this result: What is this?Please help us test our new pre-print finding feature by giving the pre-print link a rating.
A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors: Huthayfah Madkhali, Peter Lugosi, Rebecca Hawkins
Abstract: Journal of Vacation Marketing, Ahead of Print.
This study examines key socio-cultural factors that influence Saudi tourists’ decisions to travel abroad. The paper utilises qualitative data collected through semi-structured interviews with males and females, whose views remain under-researched. It explores how Saudi Arabia's deeply embedded religious and tribal value systems and structures shape tourists’ destination choices and travel behaviours. The findings show that social norms and cultures of surveillance, alongside social obligations, act as push factors, decreasing the appeal of domestic tourism. Moreover, data suggest that seeking personal space and freedom, and the ability to engage in norm-breaking practices, are pull factors that make international destinations, especially those with fewer co-nationals, appealing. Practically, the study helps to identify marketing strategies that domestic and international destinations can adopt to target and accommodate Saudi tourists more effectively. Theoretically, the findings help to conceptualise a middle ground between what we call ‘extensionist’ and ‘rejectionist’ views of cultural influence and to appreciate the cumulative, intersecting impacts of socio-cultural imperatives.
Citation: Journal of Vacation Marketing
PubDate: 2023-01-27T05:26:37Z
DOI: 10.1177/13567667231152937
-
- A systematic literature review on travel planning through user-generated
video-
Free pre-print version: Loading...Rate this result: What is this?Please help us test our new pre-print finding feature by giving the pre-print link a rating.
A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors: Phuong Minh Binh Nguyen, Lan Xuan Pham, Dang Khoa Tran, Giang Nu To Truong
Abstract: Journal of Vacation Marketing, Ahead of Print.
This study is conducted to provide a systematic review of the existing publications regarding the usage of user-generated video (UGV) for travel planning to present insights, highlight the state-of-art context and suggest potential future research trends in the field. A systematic review process is carried out, including synthesis, classification, and analysis to explore the development, characteristics, theoretical and conceptual models, as well as measurements associated with the use of UGV for travel planning. A total of 52 articles published between 2009 and 2022 are collected and categorised into five categories, including the role of platforms that contain user-generated content (UGC), the characteristic related to UGV/the source characteristic, the characteristic of users (travellers), users (travellers) response, research framework development. Thematic analysis of research categories/themes provides theoretical discourse and insights to address backlog research problems in this field. This study can be viewed as the first systematic review regarding the use of UGV for travel planning. In addition, the methods are used to describe how the research topic is formulated. Furthermore, the usefulness of the qualitative methodology allows the authors to thoroughly analyse the theoretical context of research using UGV for travel planning.
Citation: Journal of Vacation Marketing
PubDate: 2023-01-27T05:25:36Z
DOI: 10.1177/13567667231152935
-
- Understanding gay tourists’ involvement and loyalty towards Thailand:
The perspective of motivation-opportunity-ability-
Free pre-print version: Loading...Rate this result: What is this?Please help us test our new pre-print finding feature by giving the pre-print link a rating.
A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors: Xinyi Liu, Xiao Fu, Yue Yuan, Zhiyong Li, Chattharika Suknuch
Abstract: Journal of Vacation Marketing, Ahead of Print.
Gay tourists are increasingly important for destination segment marketing, but little attention has been paid to gay tourism in Asian destinations. This research focuses on the internal and external factors of gay travelers that make them travel in Thailand and explores their interactions with destination loyalty. We first conduct semi-structured interviews to explore the motivation, opportunity and ability (MOA) of gay tourists traveling to Thailand and then integrate the concepts of involvement and loyalty into MOA theory to explain destination loyalty formation using structural equation modeling (SEM). The results indicate that gay men's travel motivation and ability have positive relationships with their destination involvement and destination loyalty, while their travel opportunity has a positive relationship only with their destination loyalty. Additionally, gay men's destination involvement positively influences their destination loyalty. These findings provide valuable practical implications for developing gay destinations and promoting gay tourism in Asia.
Citation: Journal of Vacation Marketing
PubDate: 2023-01-02T11:38:35Z
DOI: 10.1177/13567667221147318
-
- Importance–performance analysis of olive oil tourism activities:
Differences between national and international tourists-
Free pre-print version: Loading...Rate this result: What is this?Please help us test our new pre-print finding feature by giving the pre-print link a rating.
A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors: Julio Vena-Oya, Juan Antonio Parrilla-González
Abstract: Journal of Vacation Marketing, Ahead of Print.
Olive oil tourism offers enormous potential in rural areas where extra virgin olive oil is produced. This sector is characterized by the high seasonality of its economic activity (from November to February), which generates huge inequalities between rural and urban areas, leading to high rates of unemployment and depopulation due to the lack of stable work throughout the year. The set of activities that revolve around olive oil tourism help to structure the offer and generate satisfaction with the service. This could generate a constant flow of income throughout the year and complement agricultural activity, thus reducing the seasonality problems mentioned above. In this respect, the configuration of these olive oil tourism activities represents a challenge from the supply-side perspective, especially if we take into account the differences that may arise between different groups of tourists. This article seeks to analyse and structure the main olive oil tourism activities using Importance-Performance (I-P) analysis in relation to national and international tourists’ satisfaction. The aim is to select and structure the key activities in the supply of olive oil tourism, and determine which need to be improved in order to offer a better service. These key activities differ between the two study target audiences, where a higher requirement is observed on the part of international tourists, so a series of strategies are recommended to help the management of these destinations.
Citation: Journal of Vacation Marketing
PubDate: 2023-01-02T10:49:16Z
DOI: 10.1177/13567667221147316
-
