JournalTOCs

Journal of Vacation Marketing
Journal Prestige (SJR): 0.875

Citation Impact (citeScore): 2
Number of Followers: 2

Hybrid journal (It can contain Open Access articles)
ISSN (Print) 1356-7667 - ISSN (Online) 1479-1870
Published by Sage Publications

[1174 journals]

Holiday photographic trends: Geographic origin and the male/female divide
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  Authors: Anja Pabel, Leonie Cassidy
  Abstract: Journal of Vacation Marketing, Ahead of Print.
  This study aims to examine the influence of geographic origin and gender on photo-taking and photo-sharing behaviours. An online survey was circulated in four geographical areas: Australia, Canada, India, and Malaysia. The survey questions asked respondents’ preferred types of photographic device, photo-content, photo-taking motivation, and photo-sharing behaviours while on holiday. Data were analysed using crosstabulation with Chi-square, controlling for gender, and reporting strength of association with Cramer's V. Results show geographic origin and gender are significant indicators of tourists’ photo-taking and photo-sharing behaviour. The number one preference for male/female respondents from India and Malaysia is taking photos of family, which are shared on social media. While nearly a third of male respondents from Australia and Canada do not share holiday photos on social media. Knowledge of this type may assist tourism marketers and destination marketing organisations (DMOs) to personalise their tourism offerings according to geographic region and gender.
  Citation: Journal of Vacation Marketing
  PubDate: 2022-06-22T07:09:23Z
  DOI: 10.1177/13567667221109269
Determinants of paying attention to the logos of online travel agencies
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  Authors: Grzegorz Godlewski, Mirosław Zalech
  Abstract: Journal of Vacation Marketing, Ahead of Print.
  A logo is an important part of brand image and a key visual element that has an impact on cognitive, emotional and behavioural reactions. This article examines how often tourists consciously pay attention to the logos of online travel agencies and brand name types in the context of their demographic characteristics and tourism behaviour. There were a total of 170 participants in the study. Empirical data was collected using two research techniques: a survey questionnaire and click tracking. Data analysis was carried out in two stages. In the first stage, it was assessed whether there is a relationship between the demographic characteristics and tourism behaviour of the respondents and their perception of the logos of online travel agencies. In the second stage, correspondence analysis (CA) was performed to obtain information on the relationship between the frequency with which the respondents pay attention to logos and their preferred type of logo. The study showed that the frequency with which the respondents pay attention to the logos of online travel agencies varies with their education, tourism expenditure, and the number of tourism trips they make in a year. The perception of logos as regards the type of brand name they include varies depending on the frequency of tourism trips and the preferred type of travel arrangements. This study provides important guidance on the design of logos and visual communication strategies, thus helping to facilitate the brand value creation process.
  Citation: Journal of Vacation Marketing
  PubDate: 2022-06-21T05:19:29Z
  DOI: 10.1177/13567667221109271
The role of COVID-19 anxiety and social contact within technology
readiness and acceptance model for virtual reality
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  Authors: Yakup Kemal Özekici, Kemal Gürkan Küçükergin
  Abstract: Journal of Vacation Marketing, Ahead of Print.
  This research aims to question the current threats posed by COVID-19 anxiety and the concept of social contact brought up by the pandemic, with the goal of extending the TRAM model within the context of tourism and virtual reality (VR). The sample of the study comprises of 300 participants taking part in a touristic activity within the last year and experiencing the lockdown period. Partial Least Squares Structural Equation Modeling (PLS-SEM) is used for data analysis. According to the findings, COVID-19 anxiety significantly enhances attitudes toward VR, social contact as a tourist role, and perceived usefulness (PU) toward VR. However, social contact is shown not to have a significant effect on attitudes toward VR. Lastly, technological readiness predicts perceived ease of use (PEOU) and PU of VR. The two, in turn, affect attitudes toward virtual reality technology (AVR), which positively affects behavioral intention toward virtual reality technology, namely, BIVR. Insights derived from the study extend present knowledge concerning TRAM, COVID-19 anxiety, virtual reality, social contact as a value, and provide various recovery marketing-oriented strategies for tourism professionals.
  Citation: Journal of Vacation Marketing
  PubDate: 2022-06-21T05:19:11Z
  DOI: 10.1177/13567667221109268
Building relationship orientation among travelers through destination
brand authenticity
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  Authors: Vikas Kumar, Vikrant Kaushal, Arun Kumar Kaushik
  Abstract: Journal of Vacation Marketing, Ahead of Print.
  Tourism destinations strive to develop a strong and enduring relationship with travelers to gain a competitive edge. In this regard, previous studies have validated numerous marketing constructs for building strong and enduring relationship orientation among travelers. The importance of authentic experiences in providing innumerable benefits to tourism destinations and travelers has long been acknowledged. This study extends the scope of the benefits of destination authenticity in developing and maintaining an enduring relationship orientation among travelers towards heritage tourism destinations in India. After examining the data collected from 409 respondents, findings suggest that perceived authenticity in tourism destination brands helps develop and foster relationship orientation among travelers. Moreover, such induced relationship orientation generates favorable behavior, i.e., promoting revisit intentions and destination advocacy. The study offers multiple implications for researchers and practitioners.
  Citation: Journal of Vacation Marketing
  PubDate: 2022-05-26T04:13:18Z
  DOI: 10.1177/13567667221095589
Pro-environmental behaviour of the residents in sensitive tourism
destinations
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  Authors: Jiaqi Li, Timothy J. Lee, Nan Chen, Keun-Soo Park
  Abstract: Journal of Vacation Marketing, Ahead of Print.
  This study focuses on the antecedents of sustainable development in tourism destinations and explores residents’ environmental knowledge and perceived justice and how these influence pro-environmental behaviour. The study discusses: (a) environmental knowledge and environmental sensitivity; (b) perceived justice and residents’ satisfaction; (c) place attachment; and (d) pro-environmental behaviour. By presenting seven hypotheses for analysis, the study develops a measurement framework that involves resident perception of justice in Kaifeng, one of the first sets of the 24 ‘Historical and Cultural Cities in China’. A pilot survey (103 respondents) and a final survey (558) were conducted to identify the role of the antecedents of residents’ pro-environmental behaviour in a tourism destination. The results reveal the positive influence of environmental knowledge, environmental sensitivity, and perceived justice on pro-environmental behaviour. This finding expands our cognition of the inter-relationships of the dimensions that belonged to the construct. The study illustrates that perceived justice significantly influences overall community satisfaction and indirectly impacts pro-environmental behaviour in tourism destinations. This pioneering study thus expands the early framework of pro-environmental behaviour and provides practical information to amplify the concept of justice in tourism studies.
  Citation: Journal of Vacation Marketing
  PubDate: 2022-05-25T07:11:48Z
  DOI: 10.1177/13567667221101406
Effects of tourism experiences on tourists’ subjective well-being
through recollection and storytelling
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  Authors: Lujun Su, Lin Pan, Jun Wen, Ian Phau
  Abstract: Journal of Vacation Marketing, Ahead of Print.
  In this study, we construct an integrated model demonstrating how the tourism experience (TE) affects tourists’ subjective well-being (SWB) via recollection and storytelling. We distributed questionnaires to tourists in two destinations in China (Kulangsu and Dr Sun Yat-Sen’s Mausoleum) and gathered 320 and 510 valid responses, respectively. The empirical results of Study 1 (Kulangsu) indicated that the tourism experience (TE) directly promoted tourists’ recollection, storytelling, and SWB. Additionally, recollection directly affected storytelling but not SWB. Storytelling further positively affected SWB. Mediation results revealed the following paths: 1) tourism experiences affected storytelling, which influenced SWB; 2) tourism experiences affected recollection, which influenced storytelling and in turn SWB. Findings from Study 2 (Dr Sun Yat-Sen’s Mausoleum) corroborated those of Study 1, confirming the stability of the integrated model. Theoretical and managerial implications, limitations, and future research directions are also discussed.
  Citation: Journal of Vacation Marketing
  PubDate: 2022-05-13T07:00:39Z
  DOI: 10.1177/13567667221101414
A techno-exchange engagement model of social Media engagement: A social
exchange and engagement theoretical synthesis
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  Authors: IpKin Anthony Wong, Zhiwei (CJ) Lin, Xiaoling (Selina) Zhang
  Abstract: Journal of Vacation Marketing, Ahead of Print.
  This research aims to advance the literature by focusing on tourist engagement on travel social media sites (SNSs). Drawing on social exchange theory and engagement theory, it improvises the techno-exchange engagement model of SNS to highlight the role of trust induced from favorable (e.g. secondary control) and unfavorable (e.g. privacy violation) encounters as well as functional (e.g. perceived ease of use and usefulness) and affective (e.g. perceived enjoyment) technology usage experiences. Based on data acquired from a popular Chinese travel SNS, research findings point to a significant meditational mechanism in the techno-exchange engagement process leading to continuance usage and information sharing intentions. This research not only underscores the duality of the cyber trust-building process, but also showcases means to improve continuous usage of travel SNS through the proposed techno-exchange engagement model.
  Citation: Journal of Vacation Marketing
  PubDate: 2022-05-13T07:00:19Z
  DOI: 10.1177/13567667221101412
Emerging space tourism business: Uncovering customer avoidance responses
and behaviours
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  Authors: Hossein Olya, Heesup Han
  Abstract: Journal of Vacation Marketing, Ahead of Print.
  Space travel involves complicated processes, and the potential tourists may avoid these trips at any stage due to various risks and costs. The avoidance intention has serious implications for both the tourists and the services. Applying a push-pull-mooring (PPM) framework, we modelled space tourist’s avoidance intention. We developed a model that investigates the direct effect of the push, pull, and mooring factors on avoidance intention. We evaluated the moderation role of the mooring factor with the associations of the push and pull factors with the avoidance intention. We also assessed the necessity of the push, pull, and mooring factors with avoiding space tourism. Using configurational modelling, we explored algorithms that explain the conditions where tourists avoid space tourism. Space tourism avoidance intention is increased by the push factor and decreased by the push and mooring factors. The mooring factor moderates the impact of the pull factor on the avoidance intention.
  Citation: Journal of Vacation Marketing
  PubDate: 2022-05-13T06:59:53Z
  DOI: 10.1177/13567667221101408
The role of environmental knowledge and interest on perceived value and
satisfaction
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  Authors: Aaron Tkaczynski, Jinghua Xie, Sharyn R Rundle-Thiele
  Abstract: Journal of Vacation Marketing, Ahead of Print.
  This study examines the interplay between whale watchers’ knowledge and interest in protecting the environment on the perceived value and satisfaction of their whale watching experience. Despite an emphasis on examining 1) environmental insights into protecting the environment employed by tourists and tourism stakeholders; and 2) evaluating tourists’ perceived value and satisfaction in the literature, it is unknown if whale watchers’ knowledge and interest in protecting the environment influences their evaluation of a whale watching experience. To assess the relationships between these constructs, 1024 self-administered surveys were collected on three whale watching vessels within one Australian whale watching destination. Ordinary least square and logit regression determined that whale watchers’ interest in protecting the environment and perceived value and satisfaction with their whale watching experience was high. Whale watchers’ knowledge of protecting the environment was an insignificant predictor of perceived value and satisfaction. Conversely, whale watchers’ interest in protecting the environment was a significant predictor of perceived quality and emotional value. Perceived value mediated whale watchers’ interest in protecting the environment and satisfaction. To remain competitive whilst also protecting the environment, tourism stakeholders (e.g. Destination Marketing Organizations, whale watching operators) need to further market whale watching experiences to whale watchers in the targeted segment emphasizing environmental protection appeal. This study has provided several theoretical and practical contributions while future research opportunities are also outlined.
  Citation: Journal of Vacation Marketing
  PubDate: 2022-05-09T11:23:15Z
  DOI: 10.1177/13567667221099953
Tea tourism: Designation of origin brand image, destination image, and
visit intention
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  Authors: Shao-Hua Liang, Ivan Ka Wai Lai
  Abstract: Journal of Vacation Marketing, Ahead of Print.
  In line with the concept of brand association, a famous Designation of Origin (DO) brand image may influence the non-visitor perception of the destination image, but there is little research on this topic. This study investigates the effect of the DO brand image on destination image and non-visitor visiting intention toward a tea culture tourism destination. A systematic survey was conducted in Guangdong, China. The results of 311 valid samples show that all four dimensions (feature, value, functional, and affective) of the DO brand image have a significant positive impact on destination image, but only two cognitive dimensions (feature and functional) of the DO brand image directly influence visiting intention. Therefore, this study confirms that destination image mediates the relationship between DO brand image and tourists’ visit intention. This study contributes to destination image research by linking DO brand and destination image to promote a tourist destination. It also provides implications to tea culture tourism research by integrating a measurement scale of tea image and recommending the practices of tea culture tourism.
  Citation: Journal of Vacation Marketing
  PubDate: 2022-05-09T11:23:08Z
  DOI: 10.1177/13567667221099952
The influence of dynamic pricing on consumer trust, value, and loyalty
relationships in theme parks
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  Authors: Ady Milman, Asli D.A. Tasci
  Abstract: Journal of Vacation Marketing, Ahead of Print.
  Previous research addressed the impact of dynamic pricing strategies in different economic sectors. While consumer loyalty towards theme parks received attention, its relationships with consumer trust and value under different dynamic pricing strategies have not been studied. This study investigated the potential influences of different dynamic pricing strategies on the modeled relationships among consumer trust, consumer value, and brand loyalty. A randomized online experiment of six scenarios was developed, sampling 50 theme park visitors in each scenario, and obtaining a usable sample of 286 respondents. The findings revealed that consumers’ overall trust in their favorite theme park, measured by benevolence and competitive trust, positively influenced their overall value perceptions measured by emotional, financial, reputation, and social dimensions. These dimensions had different effects on consumers’ theme park brand loyalty. The multi-group analysis did not show a clear pattern of differences among the different pricing strategies. Theoretical and managerial implications are discussed.
  Citation: Journal of Vacation Marketing
  PubDate: 2022-05-04T11:40:16Z
  DOI: 10.1177/13567667221095583
Olive oil tourism experiences: Effects on quality of life and behavioural
intentions
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  Authors: Ana María Campón-Cerro, Elide Di-Clemente, José Manuel Hernández-Mogollón, José Antonio Folgado-Fernández
  Abstract: Journal of Vacation Marketing, Ahead of Print.
  Gastronomic tourism experiences are revealed as a response to a rural environment that needs to bet on economic diversification and to meet an evolving tourist demand. This new tourist does not only seek to enjoy himself/herself when travelling, but also find personal enrichment. In addition, the olive oil culture represents an important diversification opportunity for the Spanish tourist offer. Therefore, the objective of this work is focused on analysing how motivational factors, involvement with the gastronomic product and the intention to engage in related tourist experiences can generate positive impacts on the tourist's perceived quality of life and on their behavioural intentions. This study is applied to the analysis of the potential of olive oil tourism in Spain. From an online survey, a sample of 690 individuals has been obtained. The results of this study confirm that the proposed model has a great capacity to predict the behaviour of the market in relation to the realisation of trips for the practice of experiences related to olive oil tourism. 77.9% of the behaviour of this variable comes from the influence of motivational factors, engagement and quality of life.
  Citation: Journal of Vacation Marketing
  PubDate: 2022-05-02T07:34:04Z
  DOI: 10.1177/13567667221095592
Customer satisfaction with co-created hospitality services: Regulatory
focus orientation and positive disconfirmation
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  Authors: Ebru Kuzgun, Nesenur Altinigne, Esra Arıkan
  Abstract: Journal of Vacation Marketing, Ahead of Print.
  New enhancements that foster more customer-focused services, such as the co-creation of hotel service offerings with hotel guests, have changed the conventional thinking in the hospitality industry. In this regard, the current study contributes to the understanding of the effect of co-creation on customer satisfaction in the hospitality industry, focusing on customers’ idiosyncratic characteristics. Particularly, the study investigates the moderating role of customers’ regulatory focus orientation (promotion vs. prevention) and the mediating role of customers’ positive disconfirmation on the relationship between value co-creation (VCC) level of hotel services and customer satisfaction. The model is tested using an experimental design with 328 responses. The results show that a high level of VCC in hotel services leads promotion-focused (prevention-focused) customers to experience lower (higher) levels of positive disconfirmation compared to a low level of VCC, as promotion-focused (prevention-focused) customers have higher (lower) performance expectations from a high VCC service offering due to the regulatory fit (non-fit) they have with the service design. The findings also indicate that service failure generates less dissatisfaction in a high VCC level in hotel services than a low VCC level since customers take more responsibility for the unfavorable outcome when they participate more in the VCC process. These results indicate that when hotels design co-created services, they need to generate coherence between customers’ regulatory focus orientation and the service's VCC level.
  Citation: Journal of Vacation Marketing
  PubDate: 2022-05-02T07:33:47Z
  DOI: 10.1177/13567667221095591
Experiential brand positioning: Developing positioning strategies for
beach destinations using online reviews
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  Authors: Viriya Taecharungroj
  Abstract: Journal of Vacation Marketing, Ahead of Print.
  This research analysed tourist experiences on beaches and suggested appropriate brand positioning for Thai beach destinations. A new destination positioning method was proposed involving a topic modelling algorithm, hierarchical clustering and textual analysis using data from 75,500 TripAdvisor reviews. Eleven tourist experiences and five clusters of distinctive beach destinations were identified. Findings suggested that the Tourism Authority of Thailand should replace their current “all-in-one” message with strategic and relevant communications to strengthen brand positioning by reinforcing the positive experiences and improving the negative aspects of beach tourism. Experiential brand positioning can assist DMOs to differentiate destinations as multi-faceted and dynamic.
  Citation: Journal of Vacation Marketing
  PubDate: 2022-04-27T03:58:04Z
  DOI: 10.1177/13567667221095588
No jab, no international travel' Linking TRA, mass media, motivation,
and experience
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  Authors: Aleksandar Radic, Bonhak Koo, Jinkyung Jenny Kim, Heesup Han
  Abstract: Journal of Vacation Marketing, Ahead of Print.
  Despite mixed emotions about COVID-19 vaccination as a precondition for international travel, COVID-19 vaccination is being advocated as one of the instruments that could facilitate safe free movement during the COVID-19 pandemic. Accordingly, the purpose of the present research is to distinguish the underlying mechanisms that could predict individuals’ intentions to take the COVID-19 vaccine as a precondition for international travel. The conceptual framework was built on the extended theory of reasoned action (TRA), which incorporates mass media coverage, travel motivations, and previous travel experience. An online purposive sampling technique was utilized in this study, and 1188 responses were collected. Subsequently, structural equation modeling was utilized to test the proposed model. The originality of the present study lies with unraveling the mechanisms that affect the intention to take the COVID-19 vaccine as a precondition for international travel. In addition, the discussions are presented in subsequent sections of the paper.
  Citation: Journal of Vacation Marketing
  PubDate: 2022-04-20T06:29:50Z
  DOI: 10.1177/13567667221095587
Understanding augmented reality marketing in world cultural heritage site,
the lens of authenticity perspective
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  Authors: Chris Zhu, Man-U. Io, Henrique Fátima Boyol Ngan, Rachel Luna Peralta
  Abstract: Journal of Vacation Marketing, Ahead of Print.
  With the development of the AR tourism experience, destination managers are starting to pay attention to the essential role of AR in tourism marketing, while at the same time, tourists’ demand for authenticity in AR is also increasing. The purpose of this study is to identify the relationships between Objective Authenticity, Constructive Authenticity and Existential Authenticity and their impact on tourist experience and behavioral intention during AR-based World Cultural Heritage site tourism experience. Results indicated that Constructive and Existential Authenticity positively predicted tourist satisfaction, and hence tourist intention to visit. However, Objective Authenticity has no significant impact on tourist satisfaction in the AR tourism experience. Theoretical and managerial implications are presented.
  Citation: Journal of Vacation Marketing
  PubDate: 2022-04-04T08:39:04Z
  DOI: 10.1177/13567667221090990
Factors affecting consumers’ impulsive buying behavior in tourism Mobile
commerce using SEM and fsQCA
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  Authors: Taehyee Um, Namho Chung, Jason Stienmetz
  Abstract: Journal of Vacation Marketing, Ahead of Print.
  Transactions through mobile commerce for tourism-related products and services are increasing. This phenomenon can lead to impulse buying due to technological features and personal inclinations. However, few studies have shed light on the phenomenon empirically. The purpose of this study is to investigate what motivates buyers to purchase tourism products through mobile commerce and how these motives impact consumers’ impulse buying behavior. First, we interviewed participants to study their motivation for mobile commerce application use. Then, we extracted the motivation factors and examined how these factors affect impulse purchase intentions for tourism products through mobile commerce applications. To do this, we administered a questionnaire survey. In addition, fuzzy-set qualitative comparative analysis (fsQCA) provided in-depth analysis of factors that can influence impulse buying. Results show that convenience and ubiquity have an effect on perceived value. Furthermore, perceived value, notice of special promotion, and impulsiveness have a direct effect on impulse buying behavior. According to the results of the fsQCA, not only impulsiveness but also other factors can serve as antecedents to impulse buying behavior.
  Citation: Journal of Vacation Marketing
  PubDate: 2022-03-29T07:57:06Z
  DOI: 10.1177/13567667221090991
The psychology of vacationers’ hotel brand choice in a post-pandemic
world
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  Authors: Jinkyung Jenny Kim, Myong Jae Lee, Heesup Han
  Abstract: Journal of Vacation Marketing, Ahead of Print.
  The present study investigated patrons’ intricate psychological process for hotel brand choice and preference. This research uncovered hotel selection attributes in shaping brand loyalty through customer experience, brand trust, brand attachment, age, and gender in the post-pandemic world. This paper categorized hotel selection attributes into that vacationers appreciate in the domestic tourism context. The findings indicated the significant effect of hotel selection attributes on customer experience, which in turn affect brand preference. Also, the moderating effect of age was identified in the relationship between hotel selection attributes and customer experience. This research is among the first to revisit hotel selection attributes for domestic tourism amid the pandemic and the way to cultivate the loyalty toward a hotel brand.
  Citation: Journal of Vacation Marketing
  PubDate: 2022-03-23T07:38:06Z
  DOI: 10.1177/13567667221086325
Creating effective visuals for destination marketing videos: Scenery vs
people
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  Authors: Ari Alamäki, Cheul Rhee, Jyrki Suomala, Timo Kaski, Janne Kauttonen
  Abstract: Journal of Vacation Marketing, Ahead of Print.
  By drawing from imagery and consumer choice theories, we examine how visuals of faces and social groups can foster behavioural intention and emotional effects in the case of nature tourism video marketing. We implemented an experimental study by creating three different videos with altering levels of human presence. Data were analysed using linear regression and partial least-squares path analysis methods. Unlike prior research had suggested, video content with fewer direct visuals of human beings was found to be more entertaining. Thus, scenery performed better than people as visuals in our destination marketing case. The visuals of faces and social groups had no effect on consumers’ behavioural intention or emotions, even if they did arouse feelings of social presence. Behavioural intention was mainly associated with entertainment value, while social presence had only a minor effect. Gender, nationality and outdoor activity also affected the media effects of videos, showing them to be complex and context-dependent phenomena.
  Citation: Journal of Vacation Marketing
  PubDate: 2022-03-10T10:32:14Z
  DOI: 10.1177/13567667221081147
Effects of perceived value on satisfaction and revisit intention: Domestic
vs. international tourists
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  Authors: S. Mostafa Rasoolimanesh, Mohammad Iranmanesh, Siamak Seyfi, Neethiahnanthan Ari Ragavan, Mastura Jaafar
  Abstract: Journal of Vacation Marketing, Ahead of Print.
  Despite the availability of a considerable body of research examining large-scale hotels, small-scale accommodations like traditional guesthouses have been overlooked. Using the hierarchy of effects model, this paper seeks to investigate and compare the effects of perceived value dimensions (e.g. functional value, emotional value, and social value) on the satisfaction and revisit intentions of domestic and international tourists. Drawing upon quantitative data collected from guests of selected traditional guesthouses in the heritage city of Kashan, Iran, this study employed partial least squares, structural equation modelling, and multi-group analysis to test several research hypotheses. The findings of the study revealed significant differences in the effects of emotional and social values on satisfaction and the direct and indirect effects of social value on domestic and international tourists’ revisit intentions through satisfaction. The results, therefore, emphasised the importance of functional and emotional values for international tourists, with the social value being more important for enhancing the satisfaction and revisit intentions of domestic tourists. Significant theoretical contributions and practical implications are provided in the conclusion section of the study.
  Citation: Journal of Vacation Marketing
  PubDate: 2022-03-10T10:31:47Z
  DOI: 10.1177/13567667221086326
Systematic differences in online reviews of hotel services between
business and leisure travelers
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  Authors: Jong Min Kim, Haoxiang Ma, Sungjun (Steven) Park
  Abstract: Journal of Vacation Marketing, Ahead of Print.
  To understand whether the purpose of travel affects differences in the evaluation of hotel services, we analyzed online reviews for 768 hotels in New York City. The results show that leisure travelers are predisposed to leaving online reviews with higher ratings and positive emotions than those posted by business travelers, while the latter's review ratings are more widely dispersed, indicating greater inconsistency in their evaluations of hotel services. Based on our empirical evidence about systematic differences in online reviews of hotel services between business and leisure travelers, we can provide the hospitality industry with meaningful business implications.
  Citation: Journal of Vacation Marketing
  PubDate: 2022-03-07T11:46:44Z
  DOI: 10.1177/13567667221084373
Virtual reality in retirement communities: Technology acceptance and
tourist destination recommendation
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  Authors: Franco Sancho-Esper, Liudmila Ostrovskaya, Carla Rodriguez-Sanchez, Fernando Campayo-Sanchez
  Abstract: Journal of Vacation Marketing, Ahead of Print.
  Despite the importance of analysing virtual reality (VR) technology acceptance by older adults and investigating the use of this technology as a marketing tool to enhance destination tourism word of mouth (WOM), no study seems to have addressed these issues. Thus, this study explores how the technology acceptance model (TAM) and anxiety regarding the use of VR after virtually visiting a tourist destination influence older adults’ intention to reuse VR for tourism. Most importantly, this study examines whether this intention is related to WOM recommendations of a virtually visited tourist destination. Using a combination of quantitative (PLS) and qualitative (thematic analysis) methods, this study uses data gathered from older adults living in four continuing care retirement communities. VR glasses (Oculus Go Standalone) were used to virtually visit the Carnival of Venice. Results show that the TAM factors are key drivers of older adults’ use of VR, which in turn influences tourist destination recommendations. Anxiety was found to reduce the VR device's perceived ease of use, but it was not found to be related to perceived usefulness. Implications for practitioners and possible directions for future research are discussed.
  Citation: Journal of Vacation Marketing
  PubDate: 2022-02-23T02:24:34Z
  DOI: 10.1177/13567667221080567
Examining relationships among food’s perceived value, well-being,
and tourists’ loyalty
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  Authors: Shaopeng Liu, Shiying Li, Yuqing Chen, Tianxiang Zheng
  Abstract: Journal of Vacation Marketing, Ahead of Print.
  Although tourist destinations’ local food is increasingly popular with tourists, the problem of how food’s perceived value affects tourists’ loyalty still exists. Based on an investigation of 497 tourists in Guangzhou, China, this study explores the relationships among food’s perceived value, well-being, and tourists’ loyalty. Results show that emotional value, functional value, and social value indirectly affect tourists’ loyalty through the mediating effects of two dimensions of well-being (hedonic and eudaimonic). This paper offers fresh insight on the role of local food and provides suggestions for destination stakeholders on how to use local food to enhance tourists’ loyalty.
  Citation: Journal of Vacation Marketing
  PubDate: 2022-02-16T03:54:17Z
  DOI: 10.1177/13567667221080569
When social class and social norms shape word of mouth about eco-friendly
tourism businesses
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  Authors: Yoo Hee Hwang, Hyoungeun (Gemmy) Moon
  Abstract: Journal of Vacation Marketing, Ahead of Print.
  This study aims to investigate the effect of two types of environmental messages (individualized vs. collective) on consumers’ word-of-mouth intention. This study also examines the moderating effects of consumers’ social class and eco-friendly social norms on word-of-mouth intention. Based on US participants recruited from an online panel platform, Study 1 reveals that individualized messages increase word-of-mouth of high-class individuals, whereas collective messages enhance word-of-mouth of low-class individuals. Study 2 showcases that individualized messages boost word-of-mouth among consumers whose eco-friendly social norms are low. Conversely, regardless of individualized and collective messages, word-of-mouth intention is invariantly high among consumers whose eco-friendly social norms are high. Hotel managers should leverage proxies for social class, survey their customers to gauge eco-friendly social norms, and tailor environmental messages accordingly.
  Citation: Journal of Vacation Marketing
  PubDate: 2022-02-15T01:55:44Z
  DOI: 10.1177/13567667221078247
Exploring impacts of AR on group package tours: Destination image,
perceived certainty, and experiential value
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  Authors: Seng-Su Tsang, Chin Kuo, Tung-Kuang Hu, Wen-Cheng Wang
  Abstract: Journal of Vacation Marketing, Ahead of Print.
  With the growing demand for experience, technologies such as augmented reality (AR) have been widely adopted across fields to increase individuals’ interactive experiences. In tourism, group package tours have become a common touring approach; however, research in investigating tourists’ journey experiences facilitated by modern technologies such as AR remains rare. This study aims to examine factors affecting tourists’ behavioral intentions to choose group package tours. An extended theory of the planned behavior model with three antecedents—destination image, perceived certainty, and experiential value— is posited to evaluate the potential influence of AR. Using data of 557 survey respondents, the structural equation modeling shows a good fit for the empirical results. The findings reveal that AR gives tourists access to more explicit destination images, increases the certainty of group package tours, and creates experiential value during a trip, thereby enhancing behavioral intentions to opt for a group package tour. The study concludes with theoretical and empirical implications for tourism and related industries.
  Citation: Journal of Vacation Marketing
  PubDate: 2022-02-14T04:03:16Z
  DOI: 10.1177/13567667221078244
A netnography approach on the daily local-guided shopping tour experiences
of travellers: An unexplored facet of the sharing economy
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  Authors: Ozan Atsız, Faruk Seyitoğlu
  Abstract: Journal of Vacation Marketing, Ahead of Print.
  This research explores the travellers’ experience of daily local-guided shopping tours offered in a sharing economy platform-Withlocals using a netnography approach. Reviews of travellers participating in daily local-guided shopping tours in different destinations were gathered, and their content was analysed. As a result, seven main components of experiences of daily-local guided shopping tours revealed: guide, shopping companion, learning, hedonic experience, memorable experience, local interaction, and shop characteristics. The study substantially contributes to the shopping experience and sharing economy literature by providing a deep understanding of travellers’ shopping experiences in the local guided tours organised through sharing economy platforms.
  Citation: Journal of Vacation Marketing
  PubDate: 2022-02-14T04:02:18Z
  DOI: 10.1177/13567667221078248
A touristic tale of four cities on instagram
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  Authors: Juan Tugores-Ques, María Bonilla-Quijada
  Abstract: Journal of Vacation Marketing, Ahead of Print.
  Social media has become a basic source of information for visitors and its capacity to generate interest in touristic destinations gains relevance. This paper identifies elements capable of generating greater user engagement with the official accounts of four European capitals with a high number of tourists: London, Paris, Berlin and Madrid. Our findings, based on the 862 posts published by these cities on their Instagram accounts over the course of one year, show how various aspects of the content of these posts are crucial factors in generating engagement. They also reveal the potential of including in posts variables with elements of interaction between users’ contents and official accounts. Moreover, the variables that may generate the most engagement are identified, and both differences and illustrative similarities between the strategies implemented by the cities are noted. These results suggest not only interesting theoretical conclusions, but also important implications for the tourism sector.
  Citation: Journal of Vacation Marketing
  PubDate: 2022-02-11T01:45:27Z
  DOI: 10.1177/13567667221078246
Educational travellers and destination appeal: Deconstructing intrinsic
motivations
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  Authors: Brian King, Catherine Lejealle, Jean Michel Chapuis
  Abstract: Journal of Vacation Marketing, Ahead of Print.
  Using self-determination theory, the authors explore whether destination appeal enhances intrinsic motivations to study abroad. Primary data gathered from inbound and outbound educational travellers in Paris, France were analysed using Structural Equation Modelling. It was confirmed that the mediating effect of destination appeal enhances intrinsic motivations for studying abroad. A discussion follows about how destinations can enhance educational travellers’ autonomous decision-making through two self-contextual influences – information and external control. Destination authorities can potentially address a society-wide issue – the lesser performance of extrinsically motivated students. The authors discuss implications for stakeholders, including institutions and DMOs.
  Citation: Journal of Vacation Marketing
  PubDate: 2022-02-11T01:30:13Z
  DOI: 10.1177/13567667221078241
Choosing the Optimal Segmentation Technique to Understand Tourist
Behaviour
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  Authors: Bob McKercher, Denis Tolkach, Ni Made Eka Mahadewi, Dewa Gde Ngurah Byomantara
  Abstract: Journal of Vacation Marketing, Ahead of Print.
  This study compares and contrasts five different segmentation techniques to determine which one(s) best describe behaviour among independent tourists who visited Bali, Indonesia. The five techniques included geographic, demographic, behavioural and motivation segmentation, plus a hybrid technique that included geographic, demographic and behavioural variables. The study revealed geographic segmentation proved to be the most efficacious, with motivation segmentation least reliable. However, the authors caution that the preferred segmentation technique depends on the objectives of the study, with each method adopted serving a specific purpose.
  Citation: Journal of Vacation Marketing
  PubDate: 2022-02-11T01:29:46Z
  DOI: 10.1177/13567667221078240
Is VR always better for destination marketing' Comparing different
media and styles
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  Authors: Tom Griffin, Daniel Guttentag, Seung Hwan (Mark) Lee, Juleigh Giberson, Frédéric Dimanche
  Abstract: Journal of Vacation Marketing, Ahead of Print.
  The increasing popularity and accessibility of virtual reality (VR) presents an opportunity for destination marketers to leverage its strengths to attract visitors. However, VR's benefits over more traditional media formats remain unclear. This paper reports results from two experiments that compared the impacts of consuming destination marketing material through VR with other media formats. The measured impacts include destination image, perceived advertising effectiveness, and behavioral intentions. Further, the dual experiments allowed for a comparison between different VR content styles (i.e. active vs. passive). Results show that more active VR content largely outperformed other media formats, but with a more passive style of VR these benefits were mostly muted. The findings have direct theoretical and practical implications relating to VR tourism marketing.
  Citation: Journal of Vacation Marketing
  PubDate: 2022-02-10T09:42:35Z
  DOI: 10.1177/13567667221078252
Risk to self: Self-congruity in cruise decision-making
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  Authors: Jennifer Holland
  Abstract: Journal of Vacation Marketing, Ahead of Print.
  Tourist decision-making is complex and understanding why some tourists may reject a cruise vacation is important for continued growth of the cruise sector. Image elicitation was employed in twenty interviews with cruisers and non-cruisers in the UK. Findings revealed risk perceptions influence cruise decision-making as vacation choices reflect self. Cruisers choose cruise vacations to reduce risk to self and affirm self-concept, and non-cruisers perceive social and psychological risk in cruising. Non-cruisers find social value in disassociation from and rejecting cruise vacations, illuminating how self-congruity influences cruise decision-making. Theoretical contributions and practical implications for industry are identified with specific recommendations.
  Citation: Journal of Vacation Marketing
  PubDate: 2022-02-07T10:28:15Z
  DOI: 10.1177/13567667221078250