Subjects -> BUSINESS AND ECONOMICS (Total: 3541 journals)
    - ACCOUNTING (132 journals)
    - BANKING AND FINANCE (306 journals)
    - BUSINESS AND ECONOMICS (1229 journals)
    - CONSUMER EDUCATION AND PROTECTION (20 journals)
    - COOPERATIVES (4 journals)
    - ECONOMIC SCIENCES: GENERAL (212 journals)
    - ECONOMIC SYSTEMS, THEORIES AND HISTORY (235 journals)
    - FASHION AND CONSUMER TRENDS (20 journals)
    - HUMAN RESOURCES (103 journals)
    - INSURANCE (26 journals)
    - INTERNATIONAL COMMERCE (145 journals)
    - INTERNATIONAL DEVELOPMENT AND AID (103 journals)
    - INVESTMENTS (22 journals)
    - LABOR AND INDUSTRIAL RELATIONS (61 journals)
    - MACROECONOMICS (17 journals)
    - MANAGEMENT (595 journals)
    - MARKETING AND PURCHASING (106 journals)
    - MICROECONOMICS (23 journals)
    - PRODUCTION OF GOODS AND SERVICES (143 journals)
    - PUBLIC FINANCE, TAXATION (37 journals)
    - TRADE AND INDUSTRIAL DIRECTORIES (2 journals)

PRODUCTION OF GOODS AND SERVICES (143 journals)                     

Showing 1 - 137 of 137 Journals sorted alphabetically
Asia Pacific Journal of Marketing and Logistics     Hybrid Journal   (Followers: 8)
Asian Journal of Marketing     Open Access   (Followers: 6)
Australasian Marketing Journal (AMJ)     Hybrid Journal   (Followers: 4)
BMC Health Services Research     Open Access   (Followers: 26)
Capital Markets Law Journal     Hybrid Journal   (Followers: 4)
Cleaner Environmental Systems     Open Access  
Cleaner Production Letters     Hybrid Journal  
Cleaner Waste Systems     Open Access   (Followers: 10)
Consumption Markets & Culture     Hybrid Journal   (Followers: 6)
Customer Needs and Solutions     Hybrid Journal   (Followers: 4)
Direct Marketing An International Journal     Hybrid Journal   (Followers: 4)
Disaster Prevention and Management     Hybrid Journal   (Followers: 27)
Economic & Labour Market Review     Hybrid Journal   (Followers: 13)
Electronic Markets     Hybrid Journal   (Followers: 6)
Emerging Markets Review     Hybrid Journal   (Followers: 10)
European Journal of Marketing     Hybrid Journal   (Followers: 22)
Financial Markets, Institutions & Instruments     Hybrid Journal   (Followers: 38)
Food Packaging and Shelf Life     Hybrid Journal   (Followers: 3)
Foundations and Trends® in Marketing     Full-text available via subscription   (Followers: 12)
Future Business Journal     Open Access   (Followers: 2)
Global Journal of Emerging Market Economies     Hybrid Journal   (Followers: 1)
Health Services and Outcomes Research Methodology     Hybrid Journal   (Followers: 6)
Health Services Management Research     Hybrid Journal   (Followers: 16)
Health Services Research     Hybrid Journal   (Followers: 20)
i+Diseño : Revista científico-académica internacional de Innovación, Investigación y Desarrollo en Diseño     Open Access  
Independent Journal of Management & Production     Open Access   (Followers: 1)
Ingeniería y Competitividad     Open Access  
International Journal of Advanced Operations Management     Hybrid Journal   (Followers: 7)
International Journal of Bank Marketing     Hybrid Journal   (Followers: 4)
International Journal of Business and Emerging Markets     Hybrid Journal   (Followers: 1)
International Journal of Business Forecasting and Marketing Intelligence     Hybrid Journal   (Followers: 3)
International Journal of Electronic Marketing and Retailing     Hybrid Journal   (Followers: 5)
International Journal of Emerging Markets     Hybrid Journal   (Followers: 3)
International Journal of Entrepreneurial Venturing     Hybrid Journal   (Followers: 1)
International Journal of Financial Services Management     Hybrid Journal   (Followers: 1)
International Journal of Information Systems and Supply Chain Management     Full-text available via subscription   (Followers: 9)
International Journal of Inventory Research     Hybrid Journal  
International Journal of Lean Six Sigma     Hybrid Journal   (Followers: 8)
International Journal of Logistics Economics and Globalisation     Hybrid Journal   (Followers: 3)
International Journal of Managing Projects in Business     Hybrid Journal   (Followers: 3)
International Journal of Market Research     Hybrid Journal   (Followers: 14)
International Journal of Nonprofit & Voluntary Sector Marketing     Hybrid Journal   (Followers: 7)
International Journal of Pharmaceutical and Healthcare Marketing     Hybrid Journal   (Followers: 4)
International Journal of Planning and Scheduling     Hybrid Journal   (Followers: 2)
International Journal of Product Development     Hybrid Journal   (Followers: 1)
International Journal of Production Economics     Hybrid Journal   (Followers: 19)
International Journal of Production Management and Engineering     Open Access   (Followers: 4)
International Journal of Production Research     Hybrid Journal   (Followers: 13)
International Journal of Productivity and Quality Management     Hybrid Journal   (Followers: 4)
International Journal of Quality and Service Sciences     Hybrid Journal   (Followers: 2)
International Journal of Quality Innovation     Open Access   (Followers: 4)
International Journal of Research in Marketing     Hybrid Journal   (Followers: 17)
International Journal of Service Industry Management     Hybrid Journal   (Followers: 2)
International Journal of Services and Standards     Hybrid Journal   (Followers: 1)
International Journal of Services Operations and Informatics     Hybrid Journal   (Followers: 1)
International Journal of Services Sciences     Hybrid Journal  
International Journal of Supply Chain and Inventory Management     Hybrid Journal   (Followers: 6)
International Journal of Supply Chain and Operations Resilience     Hybrid Journal   (Followers: 2)
International Journal of Supply Chain Management     Open Access   (Followers: 14)
International Journal of Systems Science : Operations & Logistics     Hybrid Journal  
International Journal of Technology Marketing     Hybrid Journal   (Followers: 3)
International Journal of Trade and Global Markets     Hybrid Journal   (Followers: 2)
Internet Reference Services Quarterly     Hybrid Journal   (Followers: 33)
JCMS : Journal of Common Market Studies     Hybrid Journal   (Followers: 50)
Journal of Advances in Management Research     Hybrid Journal   (Followers: 1)
Journal of Benefit-Cost Analysis     Hybrid Journal   (Followers: 2)
Journal of Business & Industrial Marketing     Hybrid Journal   (Followers: 8)
Journal of Business Logistics     Hybrid Journal   (Followers: 8)
Journal of Business Venturing     Hybrid Journal   (Followers: 29)
Journal of Cleaner Production     Hybrid Journal   (Followers: 27)
Journal of Consumer Marketing     Hybrid Journal   (Followers: 19)
Journal of Database Marketing & Customer Strategy Management     Hybrid Journal   (Followers: 5)
Journal of Direct Data and Digital Marketing Practice     Hybrid Journal   (Followers: 7)
Journal of Emerging Knowledge on Emerging Markets     Open Access  
Journal of Entrepreneurial Finance     Open Access   (Followers: 1)
Journal of Financial Markets     Hybrid Journal   (Followers: 28)
Journal of Food Products Marketing     Hybrid Journal   (Followers: 1)
Journal of Foodservice Business Research     Hybrid Journal  
Journal of Global Marketing     Hybrid Journal   (Followers: 3)
Journal of Global Operations and Strategic Sourcing     Hybrid Journal   (Followers: 1)
Journal of Health Services Research and Policy     Hybrid Journal   (Followers: 16)
Journal of International Consumer Marketing     Hybrid Journal   (Followers: 9)
Journal of International Financial Markets, Institutions and Money     Hybrid Journal   (Followers: 19)
Journal of Loss Prevention in the Process Industries     Hybrid Journal   (Followers: 7)
Journal of Marketing     Full-text available via subscription   (Followers: 53)
Journal of Marketing Communications     Hybrid Journal   (Followers: 11)
Journal of Marketing Education     Hybrid Journal   (Followers: 7)
Journal of Marketing Research     Full-text available via subscription   (Followers: 73)
Journal of Nonprofit & Public Sector Marketing     Hybrid Journal   (Followers: 5)
Journal of Operations and Supply Chain Management     Open Access   (Followers: 5)
Journal of Political Marketing     Hybrid Journal   (Followers: 3)
Journal of Prediction Markets     Full-text available via subscription   (Followers: 1)
Journal of Product Innovation Management     Hybrid Journal   (Followers: 23)
Journal of Production Research & Management     Full-text available via subscription   (Followers: 3)
Journal of Productivity Analysis     Hybrid Journal   (Followers: 4)
Journal of Progressive Human Services     Hybrid Journal   (Followers: 1)
Journal of Public Policy & Marketing     Full-text available via subscription   (Followers: 14)
Journal of Relationship Marketing     Hybrid Journal   (Followers: 7)
Journal of Retailing and Consumer Services     Hybrid Journal   (Followers: 5)
Journal of Service Research     Hybrid Journal   (Followers: 6)
Journal of Services Marketing     Hybrid Journal   (Followers: 11)
Journal of Strategic Marketing     Hybrid Journal   (Followers: 9)
Journal of Targeting Measurement and Analysis for Marketing     Hybrid Journal   (Followers: 1)
Journal of Technology Management & Innovation     Open Access   (Followers: 5)
Journal of the Academy of Marketing Science     Hybrid Journal   (Followers: 26)
Journal of Vacation Marketing     Hybrid Journal   (Followers: 2)
Logistics     Open Access   (Followers: 1)
Logistics Journal     Open Access   (Followers: 2)
Management and Administrative Sciences Review     Open Access  
Management and Production Engineering Review     Open Access   (Followers: 1)
Manufacturing & Service Operations Management     Full-text available via subscription   (Followers: 17)
Marketing Intelligence & Planning     Hybrid Journal   (Followers: 4)
Marketing Letters     Hybrid Journal   (Followers: 10)
Marketing Review     Full-text available via subscription  
Marketing Science     Full-text available via subscription   (Followers: 36)
Psychological Services     Full-text available via subscription   (Followers: 4)
Psychology & Marketing     Hybrid Journal   (Followers: 11)
Qualitative Market Research: An International Journal     Hybrid Journal   (Followers: 3)
Quantitative Marketing and Economics     Hybrid Journal   (Followers: 4)
Reproduction Fertility and Development     Hybrid Journal   (Followers: 4)
Review of Pacific Basin Financial Markets and Policies     Hybrid Journal  
Revista Eletrônica Academicus     Open Access  
Revue Interventions économiques     Open Access   (Followers: 1)
Service Business     Hybrid Journal   (Followers: 1)
Service Oriented Computing and Applications     Hybrid Journal   (Followers: 2)
Service Science     Full-text available via subscription   (Followers: 1)
Services Marketing Quarterly     Hybrid Journal   (Followers: 5)
Social Marketing Quarterly     Hybrid Journal   (Followers: 6)
Strategy Management Logistics     Open Access   (Followers: 2)
Supply Chain Forum : an International Journal     Full-text available via subscription   (Followers: 6)
Sustainable Production and Consumption     Full-text available via subscription   (Followers: 1)
Technology Operation Management     Hybrid Journal  
The Journal of Futures Markets     Hybrid Journal   (Followers: 6)
The Service Industries Journal     Hybrid Journal   (Followers: 4)
Universal Journal of Industrial and Business Management     Open Access   (Followers: 1)
Venture Capital: An International Journal of Entrepreneurial Finance     Hybrid Journal   (Followers: 1)
WPOM - Working Papers on Operations Management     Open Access   (Followers: 1)

           

Similar Journals
Journal Cover
Journal of Targeting Measurement and Analysis for Marketing
Number of Followers: 1  
 
  Hybrid Journal Hybrid journal (It can contain Open Access articles)
ISSN (Print) 0967-3237 - ISSN (Online) 1479-1862
Published by Springer-Verlag Homepage  [2469 journals]
  • Digital footprint wrangling: are analytics used for better or worse' A
           concurrent mixed methods research on the commercial (ab)use of
           dataveillance

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      Abstract: Abstract Despite the introduction in the European Union (EU) of the General Data Protection Regulation (GDPR) in May-18, a growing opposition is noticed against the allegedly hazardous commercial exploitation of the consumer’s digital footprints. A “data autocracy” regime is asserted to be distorting the information to the consumer and bias the ability to take informed free choices. Consequently, companies face nowadays a great data governance challenge, i.e. to restore the consumer’s positive sentiment while continuing to explore Big Data. Hence, we have conducted a multi-method enquiry with foci on the Danish market covering the topic of digital footprint’s awareness. This was fashioned with a descriptive-exploratory research purpose, to understand the sentiment (perception) and the behavior (action) of the data-owners and data-brokers surrounding the dataveillance over personal lives. Results confirmed a generalized inability to minimize risks of data misuse. A new insight for Marketeers is the willingness of some respondents to pay for security services and thus safeguard their privacy (disbelieved of the regulatory compliance system). A perception-behavior gap is noticed on the distress with the exposure of personal information and the paradoxical low self-defensiveness. Likewise, data-brokers admit the deliberate use (perception) of imitation strategies (e.g. hyper-targeting; algorithmic refinement; and, predictive modeling) for maintaining a competitive parity with other firms, which contrasts with the institutional isomorphism (inaction) to interrupt them. Given the relevance of this discussion (and our conclusions) for policy-making, managers (inclusively marketing professionals) and citizens, is recommended the deepening of this research line in the region, especially in Nordic countries.
      PubDate: 2022-09-01
       
  • Causal inference for contemporaneous effects and its application to
           tourism product sales data

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      Abstract: Abstract Many studies examined negative causal effects between items sold in retail stores, including sales cannibalization, a process by which the sales of new products and sales promotions possibly decrease the sales of other products. Souvenir shops usually have only one opportunity to sell products to each visitor because of their nature. Thus, clarifying the contemporaneous causal relationships among the sales of products sold in souvenir shops is much more important. We propose that there are informative causal relations among the sales of tourism products. We develop a methodology to estimate these causalities given exogenous factors without specifying the causal directions. The proposed model is a structural vector auto regressive model with exogenous variables, and its estimation method is a modified vector auto regressive model to a linear non-Gaussian cyclic model. Applying the proposed methodology, we analyzed point of sale data from a souvenir shop. The results show that tourists who purchase tourism products of an ideal size for office/workplace souvenirs tend to simultaneously purchase other tourism products of the same size or products for households. The obtained result can help marketers plan sales promotions and inventory controls.
      PubDate: 2022-09-01
       
  • Customer determinants of used auto loan churn: comparing predictive
           performance using machine learning techniques

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      Abstract: Abstract This paper addresses the use of a customer character model as a determinant of used auto loan churn among a unique population of subprime borrowers. The customer character model (i.e restricted model) is compared to a full model consisting of the 4 Cs of capacity, collateral, credit, and character of churn prediction. The results reveal that there is a difference between the full model and the customer character model. Additionally, different supervised classification methods, such as logistic regression (LR), linear discriminant analysis (LDA), decision trees (DTs), and random forests (RFs), are applied and compared in terms of multiple predictive performance measures. The RF classification measures report the strongest performance. Additionally, different classification methods suggest the importance of different customer character variables. Therefore, from a practical perspective, effective borrower character screening is recommended to determine customer profiles more accurately for the purposes of target marketing and customer retention. This study also deepens understanding of subprime credit markets and reveals additional insights to credit screening using machine learning techniques.
      PubDate: 2022-09-01
       
  • Engagement, participation, and relationship quality in the context of
           co-creation in brand communities

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      Abstract: Abstract The purpose of this research is to gain a better understanding of how co-creation, engagement, and participation work together to improve relationship quality within the context of co-creation in brand communities. The study uses a cross-sectional survey that was conducted among the members of various brand communities from Canada and the United States. Partial least squares structural equation modeling was used to examine the strength, significance, and effect sizes of the relationships. The findings indicate that participation has a significant impact on brand community engagement and brand community relationship quality. Furthermore, responsible information behavior appears to be the most effective strategy to encourage participation and thereby increase engagement and relationship quality with the brand community. The results confirm previous researchers’ findings with regard to how to encourage participation and enhance relationship quality in the context of co-creation in brand communities. The study is unique in its ability to determine how these variables work together in order to achieve that goal, rather than studying their individual impacts on the construct. We are able to get a more augmented and strategic perspective on how to achieve the goals of engagement and enhanced relationship quality in brand communities.
      PubDate: 2022-09-01
       
  • Artificial intelligence in marketing: a network analysis and future agenda

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      Abstract: Abstract Recent research in the marketing literature has explored the use of artificial intelligence in harnessing consumer information, providing researchers and businesses with strategic insights. However, despite the efforts of individual researchers, this knowledge regarding the use of artificial intelligence is still sparse. We conducted a systematic review and a network analysis to address this gap, including the most relevant marketing journals based on the SCImago Journal and Country Rank (Q1 n = 30), resulting in 672 initially screened articles. The final sample of our analysis was composed of 74 papers. As a result, we present three main clusters that emerged from the data (brand role, components of interaction, and results of interaction). The paper contributes to the literature showing the main theoretical topics and variables exploring AI approaches and the most used marketing methods. We also discuss avenues for future research that are not currently being explored.
      PubDate: 2022-09-01
       
  • Health insurance policy renewal: an exploration of reputation,
           performance, and affect to understand customer inertia

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      Abstract: Abstract The aim of the study is to understand the role of insurance company reputation, performance, and positive/negative affect on health insurance policy customer retention and the moderating influence of customer inertia. A structured questionnaire was used for data collection. Covariance-based structural equation modeling was employed to assess the hypothesized relationships between the variables. The findings revealed that reputation, performance, and affect influenced customer retention in insurance sector. Positive affect had greater impact on customer retention in comparison to other constructs. Further, customer inertia was an important moderating influence on the negative affect for health insurance policy customer retention. To the best of our knowledge, the present study is the first of its kind that attempts to investigate customer inertia in the health insurance sector in an emerging market context, i.e., India. Customer inertia has not been much studied in light of company reputation, performance, and positive and negative affect in the health insurance milieu. The research findings may help health insurance companies understand the importance of reputation, performance, customer retention, and inertia while marketing insurance services.
      PubDate: 2022-09-01
       
  • Toward an exploratory framework of determinants of marketing research
           effectiveness in business organizations

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      Abstract: Abstract The current study aims to explore the hierarchy of importance in factors influencing marketing research effectiveness in two interrelated streams: (1) the company’s internal organizational constraints, and (2) the methodological errors made by firms in the research processes. Both areas are diagnosed from perspective of managers’ and researchers’ perception based on two-community theory. As such, research expands understanding of the marketing research effectiveness in term of complex system of interrelated elements, of organizational and methodological nature. Further, by exploring research effectiveness in firms, this work provides insights about determinants of organizational learning, allowing firms to leverage research and information more effectively, by instituting structural, procedural, organizational and methodological changes, as well as by seeking appropriate personal skill sets among managers and market researchers. Research findings indicate that organizational constraints of the research effectiveness ensue not only from information-users’ personal shortcomings in decision-making processes, but the lack of basic knowledge on marketing research. Further constraints reveal a deficiency of ‘organizational code’, as part of specific culture inside business organizations. While methodological errors center on the conceptual aspects of research designs. Importantly, managers neglect the methodological sphere of effective research, while market researchers neglect the organizational sphere of managing information within this research. Practical implications of study, provide answers to questions: how to prevent methodological errors in the research processes; how to expel organizational barriers in term of managing information in business organization; and how to combine both streams to increase the overall marketing research effectiveness.
      PubDate: 2022-08-11
       
  • A case for conducting business-to-business experiments with multi-arm
           multi-stage adaptive designs

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      Abstract: Abstract Many businesses conduct experiments to scientifically test, measure, and optimize decisions in areas like sales, marketing, and operations efficiency. While randomized controlled trials (RCTs) or A/B tests are the dominant method for conducting business experiments especially for business-to-consumer marketing, adaptive designs have yet to make extensive inroads outside of the pharmaceutical and medical industries. In this study, we aim to raise awareness of the applicability and advantages of multi-arm multi-stage adaptive designs outside of clinical settings and we use simulations to demonstrate the value of these designs to modern business experiments, with a focus on business-to-business experiments such as testing alternative sales techniques. Our simulation results show that, compared to RCT, multi-arm multi-stage adaptive designs (MAMS) can reduce the sample size requirements and expected time to experiment completion whilst maintaining a similar level of statistical power. We also demonstrate that these benefits can translate into actual cost savings in conjunction with shorter time to market, resulting in higher overall efficiency over the traditional RCTs. MAMS serves as a strong alternative methodology in experiments where not all customers can be contacted at once such as business-to-business campaigns and general live channel programs which typically take weeks to months to complete.
      PubDate: 2022-08-10
       
  • From relational benefits to consumer loyalty across international
           perspective: a meta-analytic structural equation modeling

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      Abstract: Abstract Relational benefits are seen as competitive advantages that allow companies to boost their relationship with customers and better meet their expectations. The generalization and specification of the results about these benefits and their consequences on an international scale have become a requirement for businesses looking to retain foreign customers and conquer new markets. The current paper aims to apply Meta-Analytic Structural Equation Modeling to better understand the relational benefit outcomes, the mediating effects of satisfaction and commitment, and the moderating effect of individualism/collectivism within the synthetic model. Accordingly, MASEM was performed using 33 valid empirical studies. It incorporated 280 effect sizes over a period of 21 years and a cumulative sample of 15,222 respondents. The synthetic outputs from domestic markets confirm that relational benefits explain satisfaction, commitment, and loyalty. Further, relational benefits have a positive effect on loyalty through the mediating effect of satisfaction and commitment. Finally, individualism/collectivism moderates the causal links between relational benefits, satisfaction, commitment, and loyalty. The summarized effects enable assessing the influence of relational benefits on satisfaction, commitment, and loyalty in several markets and across cultures to give a set of recommendations for researchers and managers looking for foreign markets.
      PubDate: 2022-08-08
       
  • The evolving crisis of the peer-review process

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      PubDate: 2022-07-19
       
  • Do you take...' The effect of mobile payment solutions on use
           intention: an application of UTAUT2

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      Abstract: Abstract Despite the multitude of mobile payments solutions, the US still remains reluctant to adopting this payment technology. The connection between types of mobile payments and usage needs investigation. Therefore, the purpose of this study was to examine the difference in usage intentions for three types of mobile payment solutions as moderated by age and gender. The theoretical model, UTAUT2, was tested in a quantitative study using structural equation modeling, conducted in the US with a sample recruited through Qualtrics. The findings show intention to use mobile payments differ for each mobile payment type with performance expectancy and habit as strong predictors of intention and use behavior. Social influence and effort expectancy were poor predictors of intention. Additionally, facilitating conditions did not impact use behavior. The results help apparel retailers determine which mobile payment solution fits the needs and wants of their target market.
      PubDate: 2022-07-06
       
  • The impact of user-generated content on intention to select a travel
           destination

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      Abstract: Abstract The purpose of this study is to investigate the impact of user-generated content (UGC) on intention to select a travel destination (ISTD) in the context that Internet users passively access to travel-related UGC. The paper further examines the mediating role of desire to visit a travel destination (DVTD), destination image, attitude toward visiting a travel destination (AVTD), and envy. This study developed a theoretical model on the basic of existing literature and empirical studies on consumer behavior and UGC. An online questionnaire was used to organize empirical research, and the structural equation model (SEM) method was employed to test the data of 407 respondents. The empirical results suggest that passive access to travel-related UGC (PAU) positively influences ISTD, DVTD, AVTD, and envy. Destination image significantly impacts DVTD, AVTD, and ISTD. DVTD, AVTD, and envy positively affect ISTD. DVTD, AVTD, and envy mediate the relationship between PAU and ISTD. This paper enriches the online consumer behavior research by contributing a predictive model of influence process of the exposure to UGC on user’s intention in the background of tourism industry.
      PubDate: 2022-06-29
       
  • Reshaping the bank experience for GEN Z in France

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      Abstract: Abstract The objective of this research is to understand the service e-quality dimensions that contribute to creating value for Generation Z (Gen Z) consumers when choosing Internet-Only Banks (IOBs) services. The data were collected from a sample of Gen Z IOB users in France. Structural Equation Modeling was used to test the hypotheses. Results suggest that reliability, customer service and support, product portfolio, bank transparency, personalization, and security and privacy are positively related to IOB’s consumer perceived value and that consumers’ perceived value positively affects IOB’s consumer loyalty. This study reveals that IOBs in France should focus on those dimensions to tailor a unique customer experience to Gen Z.
      PubDate: 2022-06-14
       
  • Consumer communications and current events: a cross-cultural study of the
           change in consumer response to company social media posts due to the
           COVID-19 pandemic

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      Abstract: Abstract The COVID-19 pandemic has changed the lives of consumers in virtually every nation. Based upon the theory of psychological reactance and psychoevolutionary theory of emotion, we hypothesize how such lifestyle changes affect consumers perceiving and responding to companies' communications messages. The theories also suggest that consumers in different cultures may respond to COVID-19 differently. To test our hypotheses, we implemented a Python scraper to collect companies’ Instagram posts pre- and during the COVID-19 lockdown. A machine learning algorithm was applied on the collected post photos to automatically identify certain photo characteristics, such as indoor versus outdoor, and with a single person versus many people; a text mining and sentiment analysis was implemented on the collected post captions to identify the salient emotion each caption exhibited, such as joy and anticipation. After that, we conducted a regression discontinuity analysis of photo characteristics or caption emotion on number of likes or comments to identify consumers’ response change due to the COVID-19 pandemic. The estimation results supported our hypotheses and suggested tactics that could improve consumer communications effectiveness in this changed time. Viewing COVID-19 as an example of a current event in the ever-changing world, this paper suggests that such events could impact consumer response and behavior, and that companies’ marketing and advertising strategies should be responsive to such events.
      PubDate: 2022-06-01
      DOI: 10.1057/s41270-021-00138-3
       
  • Avoiding digital marketing analytics myopia: revisiting the customer
           decision journey as a strategic marketing framework

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      Abstract: Abstract The use of analytics data in digital marketing has had a profound impact on the way marketers create consumer relationships and how firms make decisions. However, the marketing analytics literature offers little guidance on how digital marketing analytics tools should be selected and leveraged in service to the firm’s overall strategy. Foundational marketing theory and research concerning the origin of consumer value and the primary importance of the consumer decision journey to strategy formation offer a pathway to evaluating digital marketing tools and analysis in a strategic and theoretically sound manner. This paper builds on seminal marketing thought to propose a conceptual framework that places use of digital marketing analytics tools and channels in the context of a firm’s marketing plan. The framework has diverse applications across many industries and platforms and can help markers avoid falling victim to digital marketing analytics myopia, even as evolving technologies and broader societal forces like the response to Covid-19 accelerate the digitalization of marketing.
      PubDate: 2022-06-01
      DOI: 10.1057/s41270-020-00098-0
       
  • The influence of social media eWOM information on purchase intention

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      Abstract: Abstract This study investigates the relationship between information characteristics and consumers’ behaviours in regards to electronic word of mouth, such as information quality, information credibility, information task-fit, needs of information, attitude towards information and purchase intention of new flavoured bubble tea in an extended Information Acceptance Model. A self-administrated questionnaire was used to collect data from 222 respondents. Data analysis has been conducted using partial least squares-structural equation modelling. The results reveal that information quality, information credibility, information task-fit and attitudes towards information explain the information usefulness. Purchase intention is determined by information adoption, in which information usefulness is the predictor for information adoption. This study extends the literature of purchase intention by incorporating the role of electronic word of mouth information in an extended Information Acceptance Model. Practitioners are encouraged to enrich their marketing effort to boost the online reviews of their products by taking into consideration the quality, credibility and relevancy of the online reviews’ perspectives of electronic word of mouth information. This study contributes to the empirical research of purchase intention by introducing the role of information task-fit in an Information Acceptance Model that combines the characteristics of information and consumer behaviour in the investigation.
      PubDate: 2022-06-01
      DOI: 10.1057/s41270-021-00132-9
       
  • Trends and patterns in digital marketing research: bibliometric analysis

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      Abstract: Abstract In today’s digital era, the importance of digital marketing has increased from one year to another as a way of providing novel properties for informing, engaging, and selling services and products to clients. The research’s aim is to investigate trends and patterns in the area of digital marketing research from 1979 to June 2020 through a bibliometric analysis technique. A total of 924 articles published were obtained from the Scopus database for the analysis. In this paper, we examine variant bar charts including the year of publication, writer, publication, keyword, and country to provide more insights. Results indicated that digital marketing research steadily increased during the study period and the maximum publications occurred in the year 2019 that reach to 163 documents. The trend of publications is still growing. The top 20 documents based on the times cited per year (TCpY) were qualitatively analyzed. The largest number of multiple (MCP) and single (SCP) publications was from the USA, followed by the UK and China. The top 20 most repeated authors’ keywords out of 1909 with their trends illustrated. The “real-time bidding”, “machine learning”, “big data”, “social media marketing”, and “influencer marketing” are the emerging keywords in the digital Marketing area. This bibliometric study generally provides the whole image of the field and suggests that researchers focus on novel areas to add new findings and knowledge in the literature if they conduct digital marketing research.
      PubDate: 2022-06-01
      DOI: 10.1057/s41270-021-00116-9
       
  • How does social media marketing enhance brand loyalty' Identifying
           mediators relevant to the cinema context

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      Abstract: Abstract Social media has created a new norm for organizations to engage with their consumers and expand their businesses. In view of this, brand loyalty as an outcome of social media marketing has been acknowledged as a central theme in building long-term consumer relationships. This study focuses on this issue by exploring multiple mediators between social media marketing (SMM) and brand loyalty in the context of cinemas. An online questionnaire was distributed to a sample of 270 cinema goers who were also social media users, in Malaysia. The results of the PLS-SEM analysis revealed that brand satisfaction, brand relationship quality, brand consciousness and value consciousness are significant mediators that impact the relationship between SMM and brand loyalty. Finally, the implications of this study and directions for future research are discussed.
      PubDate: 2022-06-01
      DOI: 10.1057/s41270-021-00110-1
       
  • The moderating effect of influencer on the causal map of mutual
           information, coproducer and customer value: a thematic analysis of
           messages posted by brand communities

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      Abstract: Abstract The COVID-19 pandemic forced customer behaviour to shift from partial online searching and buying to full use of online services. Most of the products shipped must be assembled or adjusted for personal consumption. With different needs, customers learn to customize their consumption into an experience that is more trustworthy and practical than using an influencer. This research aimed to investigate the effect of an influencer moderating the path between the coproducer and brand’s mutual information. To fulfil this objective, we collected Thai customers’ message posts from 50 brands’ fan pages in 2020. The data preparation process used word segmentation and keyword relevance identification. Finally, the data set of 300 vectors with four measurement variables, including coproducer, influencer, mutual information, and customer value, was analysed by PROCESS Model 7 in SPSS. The results showed that the antecedent variables have positive effects on customer value, with the exception of the influencer moderating variable, which has a negative coefficient of − 0.055 (p < 0.1). Since the moderating effect of influencers has decreased the indirect effect on customer value, traditional influencer marketing must be improved to support customers who engage in expertise consumption as coproducers.
      PubDate: 2022-06-01
      DOI: 10.1057/s41270-021-00124-9
       
  • Digitalization and its impact on contemporary marketing strategies and
           practices

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      PubDate: 2022-04-20
      DOI: 10.1057/s41270-022-00167-6
       
 
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