Subjects -> BUSINESS AND ECONOMICS (Total: 3570 journals)
    - ACCOUNTING (132 journals)
    - BANKING AND FINANCE (306 journals)
    - BUSINESS AND ECONOMICS (1248 journals)
    - CONSUMER EDUCATION AND PROTECTION (20 journals)
    - COOPERATIVES (4 journals)
    - ECONOMIC SCIENCES: GENERAL (212 journals)
    - ECONOMIC SYSTEMS, THEORIES AND HISTORY (235 journals)
    - FASHION AND CONSUMER TRENDS (20 journals)
    - HUMAN RESOURCES (103 journals)
    - INSURANCE (26 journals)
    - INTERNATIONAL COMMERCE (145 journals)
    - INTERNATIONAL DEVELOPMENT AND AID (103 journals)
    - INVESTMENTS (22 journals)
    - LABOR AND INDUSTRIAL RELATIONS (61 journals)
    - MACROECONOMICS (17 journals)
    - MANAGEMENT (595 journals)
    - MARKETING AND PURCHASING (116 journals)
    - MICROECONOMICS (23 journals)
    - PRODUCTION OF GOODS AND SERVICES (143 journals)
    - PUBLIC FINANCE, TAXATION (37 journals)
    - TRADE AND INDUSTRIAL DIRECTORIES (2 journals)

PRODUCTION OF GOODS AND SERVICES (143 journals)                     

Showing 1 - 137 of 137 Journals sorted alphabetically
Asia Pacific Journal of Marketing and Logistics     Hybrid Journal   (Followers: 8)
Asian Journal of Marketing     Open Access   (Followers: 5)
Australasian Marketing Journal (AMJ)     Hybrid Journal   (Followers: 4)
BMC Health Services Research     Open Access   (Followers: 22)
Capital Markets Law Journal     Hybrid Journal   (Followers: 4)
Cleaner Environmental Systems     Open Access  
Cleaner Production Letters     Hybrid Journal  
Cleaner Waste Systems     Open Access   (Followers: 2)
Consumption Markets & Culture     Hybrid Journal   (Followers: 6)
Customer Needs and Solutions     Hybrid Journal   (Followers: 4)
Direct Marketing An International Journal     Hybrid Journal   (Followers: 4)
Disaster Prevention and Management     Hybrid Journal   (Followers: 30)
Economic & Labour Market Review     Hybrid Journal   (Followers: 13)
Electronic Markets     Hybrid Journal   (Followers: 6)
Emerging Markets Review     Hybrid Journal   (Followers: 10)
European Journal of Marketing     Hybrid Journal   (Followers: 22)
Financial Markets, Institutions & Instruments     Hybrid Journal   (Followers: 38)
Food Packaging and Shelf Life     Hybrid Journal   (Followers: 3)
Foundations and Trends® in Marketing     Full-text available via subscription   (Followers: 11)
Future Business Journal     Open Access   (Followers: 2)
Global Journal of Emerging Market Economies     Hybrid Journal   (Followers: 1)
Health Services and Outcomes Research Methodology     Hybrid Journal   (Followers: 6)
Health Services Management Research     Hybrid Journal   (Followers: 16)
Health Services Research     Hybrid Journal   (Followers: 18)
i+Diseño : Revista científico-académica internacional de Innovación, Investigación y Desarrollo en Diseño     Open Access  
Independent Journal of Management & Production     Open Access   (Followers: 1)
Ingeniería y Competitividad     Open Access  
International Journal of Advanced Operations Management     Hybrid Journal   (Followers: 7)
International Journal of Bank Marketing     Hybrid Journal   (Followers: 4)
International Journal of Business and Emerging Markets     Hybrid Journal   (Followers: 1)
International Journal of Business Forecasting and Marketing Intelligence     Hybrid Journal   (Followers: 3)
International Journal of Electronic Marketing and Retailing     Hybrid Journal   (Followers: 5)
International Journal of Emerging Markets     Hybrid Journal   (Followers: 3)
International Journal of Entrepreneurial Venturing     Hybrid Journal   (Followers: 1)
International Journal of Financial Services Management     Hybrid Journal   (Followers: 1)
International Journal of Information Systems and Supply Chain Management     Full-text available via subscription   (Followers: 10)
International Journal of Inventory Research     Hybrid Journal  
International Journal of Lean Six Sigma     Hybrid Journal   (Followers: 8)
International Journal of Logistics Economics and Globalisation     Hybrid Journal   (Followers: 3)
International Journal of Managing Projects in Business     Hybrid Journal   (Followers: 3)
International Journal of Market Research     Hybrid Journal   (Followers: 14)
International Journal of Nonprofit & Voluntary Sector Marketing     Hybrid Journal   (Followers: 7)
International Journal of Pharmaceutical and Healthcare Marketing     Hybrid Journal   (Followers: 4)
International Journal of Planning and Scheduling     Hybrid Journal   (Followers: 2)
International Journal of Product Development     Hybrid Journal   (Followers: 1)
International Journal of Production Economics     Hybrid Journal   (Followers: 19)
International Journal of Production Management and Engineering     Open Access   (Followers: 4)
International Journal of Production Research     Hybrid Journal   (Followers: 13)
International Journal of Productivity and Quality Management     Hybrid Journal   (Followers: 4)
International Journal of Quality and Service Sciences     Hybrid Journal   (Followers: 2)
International Journal of Quality Innovation     Open Access   (Followers: 4)
International Journal of Research in Marketing     Hybrid Journal   (Followers: 18)
International Journal of Service Industry Management     Hybrid Journal   (Followers: 1)
International Journal of Services and Standards     Hybrid Journal   (Followers: 1)
International Journal of Services Operations and Informatics     Hybrid Journal   (Followers: 1)
International Journal of Services Sciences     Hybrid Journal  
International Journal of Supply Chain and Inventory Management     Hybrid Journal   (Followers: 7)
International Journal of Supply Chain and Operations Resilience     Hybrid Journal   (Followers: 3)
International Journal of Supply Chain Management     Open Access   (Followers: 15)
International Journal of Systems Science : Operations & Logistics     Hybrid Journal  
International Journal of Technology Marketing     Hybrid Journal   (Followers: 3)
International Journal of Trade and Global Markets     Hybrid Journal   (Followers: 2)
Internet Reference Services Quarterly     Hybrid Journal   (Followers: 33)
JCMS : Journal of Common Market Studies     Hybrid Journal   (Followers: 48)
Journal of Advances in Management Research     Hybrid Journal   (Followers: 1)
Journal of Benefit-Cost Analysis     Hybrid Journal   (Followers: 2)
Journal of Business & Industrial Marketing     Hybrid Journal   (Followers: 8)
Journal of Business Logistics     Hybrid Journal   (Followers: 8)
Journal of Business Venturing     Hybrid Journal   (Followers: 29)
Journal of Cleaner Production     Hybrid Journal   (Followers: 27)
Journal of Consumer Marketing     Hybrid Journal   (Followers: 19)
Journal of Database Marketing & Customer Strategy Management     Hybrid Journal   (Followers: 5)
Journal of Direct Data and Digital Marketing Practice     Hybrid Journal   (Followers: 6)
Journal of Emerging Knowledge on Emerging Markets     Open Access  
Journal of Entrepreneurial Finance     Open Access  
Journal of Financial Markets     Hybrid Journal   (Followers: 28)
Journal of Food Products Marketing     Hybrid Journal   (Followers: 1)
Journal of Foodservice Business Research     Hybrid Journal  
Journal of Global Marketing     Hybrid Journal   (Followers: 4)
Journal of Global Operations and Strategic Sourcing     Hybrid Journal   (Followers: 1)
Journal of Health Services Research and Policy     Hybrid Journal   (Followers: 16)
Journal of International Consumer Marketing     Hybrid Journal   (Followers: 9)
Journal of International Financial Markets, Institutions and Money     Hybrid Journal   (Followers: 19)
Journal of Loss Prevention in the Process Industries     Hybrid Journal   (Followers: 7)
Journal of Marketing     Full-text available via subscription   (Followers: 51)
Journal of Marketing Communications     Hybrid Journal   (Followers: 11)
Journal of Marketing Education     Hybrid Journal   (Followers: 7)
Journal of Marketing Research     Full-text available via subscription   (Followers: 70)
Journal of Nonprofit & Public Sector Marketing     Hybrid Journal   (Followers: 5)
Journal of Operations and Supply Chain Management     Open Access   (Followers: 6)
Journal of Political Marketing     Hybrid Journal   (Followers: 3)
Journal of Prediction Markets     Full-text available via subscription   (Followers: 1)
Journal of Product Innovation Management     Hybrid Journal   (Followers: 23)
Journal of Production Research & Management     Full-text available via subscription   (Followers: 3)
Journal of Productivity Analysis     Hybrid Journal   (Followers: 4)
Journal of Progressive Human Services     Hybrid Journal   (Followers: 1)
Journal of Public Policy & Marketing     Full-text available via subscription   (Followers: 14)
Journal of Relationship Marketing     Hybrid Journal   (Followers: 7)
Journal of Retailing and Consumer Services     Hybrid Journal   (Followers: 5)
Journal of Service Research     Hybrid Journal   (Followers: 6)
Journal of Services Marketing     Hybrid Journal   (Followers: 11)
Journal of Strategic Marketing     Hybrid Journal   (Followers: 11)
Journal of Targeting Measurement and Analysis for Marketing     Hybrid Journal   (Followers: 1)
Journal of Technology Management & Innovation     Open Access   (Followers: 5)
Journal of the Academy of Marketing Science     Hybrid Journal   (Followers: 25)
Journal of Vacation Marketing     Hybrid Journal   (Followers: 2)
Logistics     Open Access   (Followers: 1)
Logistics Journal     Open Access   (Followers: 2)
Management and Administrative Sciences Review     Open Access  
Management and Production Engineering Review     Open Access   (Followers: 1)
Manufacturing & Service Operations Management     Full-text available via subscription   (Followers: 17)
Marketing Intelligence & Planning     Hybrid Journal   (Followers: 4)
Marketing Letters     Hybrid Journal   (Followers: 10)
Marketing Review     Full-text available via subscription  
Marketing Science     Full-text available via subscription   (Followers: 34)
Psychological Services     Full-text available via subscription   (Followers: 4)
Psychology & Marketing     Hybrid Journal   (Followers: 10)
Qualitative Market Research: An International Journal     Hybrid Journal   (Followers: 3)
Quantitative Marketing and Economics     Hybrid Journal   (Followers: 4)
Reproduction Fertility and Development     Hybrid Journal   (Followers: 4)
Review of Pacific Basin Financial Markets and Policies     Hybrid Journal  
Revista Eletrônica Academicus     Open Access  
Revue Interventions économiques     Open Access   (Followers: 1)
Service Business     Hybrid Journal   (Followers: 1)
Service Oriented Computing and Applications     Hybrid Journal   (Followers: 2)
Service Science     Full-text available via subscription   (Followers: 1)
Services Marketing Quarterly     Hybrid Journal   (Followers: 5)
Social Marketing Quarterly     Hybrid Journal   (Followers: 6)
Strategy Management Logistics     Open Access   (Followers: 2)
Supply Chain Forum : an International Journal     Full-text available via subscription   (Followers: 7)
Sustainable Production and Consumption     Full-text available via subscription   (Followers: 1)
Technology Operation Management     Hybrid Journal  
The Journal of Futures Markets     Hybrid Journal   (Followers: 6)
The Service Industries Journal     Hybrid Journal   (Followers: 4)
Universal Journal of Industrial and Business Management     Open Access  
Venture Capital: An International Journal of Entrepreneurial Finance     Hybrid Journal   (Followers: 1)
WPOM - Working Papers on Operations Management     Open Access   (Followers: 1)

           

Similar Journals
Journal Cover
Journal of Strategic Marketing
Journal Prestige (SJR): 0.585
Citation Impact (citeScore): 1
Number of Followers: 11  
 
Hybrid Journal Hybrid journal   * Containing 4 Open Access Open Access article(s) in this issue *
ISSN (Print) 0965-254X - ISSN (Online) 1466-4488
Published by Taylor and Francis Homepage  [2648 journals]
  • Revisiting brand origin: expanding the strategic portfolio of brand-level
           attributes

    • Free pre-print version: Loading...

      Authors: Adam J. Mills, Joby John
      Pages: 1 - 18
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2022-05-17T02:49:37Z
      DOI: 10.1080/0965254X.2022.2075434
       
  • The role of the board of directors and Shariah supervisory board on the
           strategic market positioning of Islamic banks

    • Free pre-print version: Loading...

      Authors: Nizar Yousef Ahmed Naim, Nora Azureen Abdul Rahman
      Pages: 1 - 18
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2022-05-12T07:00:27Z
      DOI: 10.1080/0965254X.2022.2069591
       
  • Uncovering the role of consumer trust and bandwagon effect influencing
           purchase intention: an empirical investigation in social commerce
           platforms

    • Free pre-print version: Loading...

      Authors: Rajesh Anantharaman, Sanjeev Prashar, T Sai Vijay
      Pages: 1 - 21
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2022-05-05T04:33:44Z
      DOI: 10.1080/0965254X.2022.2070526
       
  • An Intelligent omnichannel assortment model to manage webrooming: an
           optimization approach

    • Free pre-print version: Loading...

      Authors: Praveen Ranjan Srivastava, Justin Zuopeng Zhang, Prajwal Eachempati, Satyendra Kumar Sharma, Yulong Liu
      Pages: 1 - 25
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2022-05-04T02:32:36Z
      DOI: 10.1080/0965254X.2022.2067072
       
  • How can hotels create sustainable competitive advantages' A
           resource-based view

    • Free pre-print version: Loading...

      Authors: Mustafeed Zaman, Tan Vo-Thanh, Rajibul Hasan, S. M. Riad Shams, Darko B. Vukovic
      Pages: 1 - 16
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2022-04-22T02:04:08Z
      DOI: 10.1080/0965254X.2022.2066558
       
  • Editorial to the special issue brands in the digital world: challenges and
           perspectives

    • Free pre-print version: Loading...

      Authors: Mohamed Akli Achabou, Isabelle Aimé
      Pages: 1 - 5
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2022-04-22T01:59:35Z
      DOI: 10.1080/0965254X.2022.2065072
       
  • When media matters: the role of media richness and naturalness on purchase
           intentions within influencer marketing

    • Free pre-print version: Loading...

      Authors: David Chidiac, Jana Bowden
      Pages: 1 - 21
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2022-04-21T01:34:14Z
      DOI: 10.1080/0965254X.2022.2062037
       
  • What motivates consumers to communicate eWOM: evidence from Tunisian
           context

    • Free pre-print version: Loading...

      Authors: Ali Haj Khalifa
      Pages: 1 - 18
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2022-04-16T03:20:59Z
      DOI: 10.1080/0965254X.2022.2063157
       
  • Entrepreneurial marketing and firm performance: scale development,
           validation, and empirical test

         This is an Open Access Article Open Access Article

    • Free pre-print version: Loading...

      Authors: Nasser Alqahtani, Can Uslay, Sengun Yeniyurt
      Pages: 1 - 22
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2022-04-08T11:59:13Z
      DOI: 10.1080/0965254X.2022.2059773
       
  • What does phygital really mean' A conceptual introduction to the
           phygital customer experience (PH-CX) framework

    • Free pre-print version: Loading...

      Authors: Wided Batat
      Pages: 1 - 24
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2022-04-05T12:10:37Z
      DOI: 10.1080/0965254X.2022.2059775
       
  • Consumer self-concept in the cyberspace: how digitization has shaped the
           way we self-disclose to others

    • Free pre-print version: Loading...

      Authors: Chiara Bartoli, Costanza Nosi, Alberto Mattiacci, Fabiola Sfodera
      Pages: 1 - 22
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2022-03-31T11:58:52Z
      DOI: 10.1080/0965254X.2022.2056501
       
  • Strategic brand management in and through sport

    • Free pre-print version: Loading...

      Authors: Argyro Elisavet Manoli
      Pages: 1 - 8
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2022-03-31T06:30:36Z
      DOI: 10.1080/0965254X.2022.2059774
       
  • What influences people to click ‘like’ on posts of branded
           content'

    • Free pre-print version: Loading...

      Authors: Millissa F. Y. Cheung, W. M. To
      Pages: 1 - 23
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2022-03-30T12:39:25Z
      DOI: 10.1080/0965254X.2022.2058067
       
  • Non-predictive decision-making, market-oriented behaviours, and
           smaller-sized firms’ performance

    • Free pre-print version: Loading...

      Authors: Masoud Karami, Dave Crick, James M. Crick
      Pages: 1 - 25
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2022-03-22T06:26:15Z
      DOI: 10.1080/0965254X.2022.2052938
       
  • How luxury brands build customer-based brand equity through phygital
           experience

    • Free pre-print version: Loading...

      Authors: Hyowon Hyun, Jungkun Park, Matthew A. Hawkins, Dongyoup Kim
      Pages: 1 - 25
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2022-03-16T11:51:39Z
      DOI: 10.1080/0965254X.2022.2052937
       
  • Exploring the effects of status demotion in hierarchical loyalty programs

    • Free pre-print version: Loading...

      Authors: Shanta Banik
      Pages: 1 - 20
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2022-03-14T07:29:58Z
      DOI: 10.1080/0965254X.2022.2050781
       
  • Cancel culture and the consumer: A strategic marketing perspective

    • Free pre-print version: Loading...

      Authors: Natalya Saldanha, Rajendra Mulye, Kaleel Rahman
      Pages: 1 - 16
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2022-02-17T04:05:51Z
      DOI: 10.1080/0965254X.2022.2040577
       
  • Strategic flexibility in small firms

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      Authors: Sandipan Sen, Katrina Savitskie, Raj V. Mahto, Sampath Kumar, Dmitry Khanin
      Pages: 1 - 18
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2022-02-08T03:32:34Z
      DOI: 10.1080/0965254X.2022.2036223
       
  • Visual Search from the perspective of in-store exploration behavior: scale
           development and validation

    • Free pre-print version: Loading...

      Authors: Sohel Ahmed, Ding Hooi Ting
      Pages: 1 - 24
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2022-02-08T01:08:30Z
      DOI: 10.1080/0965254X.2022.2032287
       
  • Strategic choices of an MNE in an emerging market: the case of Perfetti
           Van Melle

    • Free pre-print version: Loading...

      Authors: Kiran Mahasuar
      Pages: 1 - 17
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2022-01-24T01:10:40Z
      DOI: 10.1080/0965254X.2022.2030391
       
  • Theorising Data-Driven Innovation Capabilities to Survive and Thrive in
           the Digital Economy

    • Free pre-print version: Loading...

      Authors: Saida Sultana, Shahriar Akter, Elias Kyriazis
      Pages: 1 - 27
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2022-01-21T04:54:38Z
      DOI: 10.1080/0965254X.2021.2013934
       
  • Emojis: can it reduce post-purchase dissonance'

    • Free pre-print version: Loading...

      Authors: Radha Govind Indwar, Aditya Shankar Mishra
      Pages: 1 - 22
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2022-01-09T12:53:03Z
      DOI: 10.1080/0965254X.2021.2013935
       
  • Internal brand management, brand understanding, employee brand commitment,
           and brand citizenship behavior: a meta-analysis

    • Free pre-print version: Loading...

      Authors: Mona Afshardoost, Mohammad Sadegh Eshaghi, Jana Lay-Hwa Bowden
      Pages: 1 - 29
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-12-30T10:45:39Z
      DOI: 10.1080/0965254X.2021.2016896
       
  • Service composite quality as a strategic measure of patient well-being

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      Authors: Jeffrey E. Anderson, Carlin Nguyen, Maryam Tofighi
      Pages: 1 - 21
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-12-30T10:16:35Z
      DOI: 10.1080/0965254X.2021.2013936
       
  • Place branding and sustainable rural communities: qualitative evidence
           from rural areas in Denmark

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      Authors: Barbora Gulisova, Chris Horbel, Egon Noe
      Pages: 1 - 22
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-12-30T10:04:26Z
      DOI: 10.1080/0965254X.2021.2006274
       
  • Agency theory in marketing: 27 years on

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      Authors: Raeesah Chohan
      Pages: 1 - 27
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-12-29T06:39:12Z
      DOI: 10.1080/0965254X.2021.1996448
       
  • The role of brick-and-mortar exterior atmospherics in post-COVID era
           shopping experience: a systematic review and agenda for future research

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      Authors: Danielle Lecointre-Erickson, Safaa Adil, Bruno Daucé, Patrick Legohérel
      Pages: 1 - 15
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-12-27T05:16:09Z
      DOI: 10.1080/0965254X.2021.2016895
       
  • Shifting to phygital experience management with design science: a six-step
           method to manage customer journeys

    • Free pre-print version: Loading...

      Authors: Florence Jacob, Virginie Pez, Pierre Volle
      Pages: 1 - 22
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-12-16T01:49:18Z
      DOI: 10.1080/0965254X.2021.2016894
       
  • How the country of origin cue affects consumer preference in the case of
           ecological products: an empirical study in two developing countries

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      Authors: Mohamed Akli Achabou, Sihem Dekhili, Mohamed Hamdoun
      Pages: 1 - 17
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-12-14T12:20:48Z
      DOI: 10.1080/0965254X.2021.2004207
       
  • A framework for preventive health marketing

    • Free pre-print version: Loading...

      Authors: Sheau-Fen Yap, Weng Marc Lim, Sanjaya Singh Gaur, Pek Yean Lim
      Pages: 1 - 24
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-12-10T07:22:59Z
      DOI: 10.1080/0965254X.2021.2013933
       
  • Voice of the stars - exploring the outcomes of online celebrity activism

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      Authors: Kokil Jain, Isha Sharma, Abhishek Behl
      Pages: 1 - 22
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-12-08T05:16:01Z
      DOI: 10.1080/0965254X.2021.2006275
       
  • Does team identification of satellite fans influence brand-related
           sponsorship outcomes' What we learned from Manchester United
           supporters in Malaysia

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      Authors: Charitomeni Tsordia, Artemisia Apostolopoulou, Dimitra Papadimitriou
      Pages: 1 - 19
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-11-22T09:47:35Z
      DOI: 10.1080/0965254X.2021.2004208
       
  • Where there’s sugar there’s sugar-related mobile apps:what factors
           motivate consumers continued use of m-Health'

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      Authors: Tareq Rasul, Aaron Wijeratne, Samaneh Soleimani, Weng Marc Lim
      Pages: 1 - 20
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-11-17T06:03:32Z
      DOI: 10.1080/0965254X.2021.1999307
       
  • Circle the wagons: measuring the strength of consumers’ brand
           defense

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      Authors: Sanjit K. Roy, Gaganpreet Singh, Arnold Japutra, Mansoor Javed
      Pages: 1 - 21
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-11-15T07:05:14Z
      DOI: 10.1080/0965254X.2021.1999305
       
  • Expecting the surprises: role of hope in consumer repurchase intentions in
           an online shopping environment

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      Authors: Vibha Trivedi, Diptiman Banerji, Mohit Yadav
      Pages: 1 - 23
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-11-11T05:57:48Z
      DOI: 10.1080/0965254X.2021.1996449
       
  • How to enhance consumer experience over mobile wallet: a data-driven
           approach

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      Authors: Amit Shankar, Abhishek Behl
      Pages: 1 - 18
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-11-11T05:51:39Z
      DOI: 10.1080/0965254X.2021.1999306
       
  • Adoption of circular economy: data-driven strategies based on empirical
           evidence from indian consumers

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      Authors: Jighyasu Gaur, Ishita Pandey, Sumukh Hungund
      Pages: 1 - 19
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-10-08T05:58:29Z
      DOI: 10.1080/0965254X.2021.1989014
       
  • Consumer retention through phygital experience in omnichannel retailing:
           role of consumer empowerment and satisfaction

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      Authors: Sita Mishra, Gunjan Malhotra, Ravi Chatterjee, Yupal Shukla
      Pages: 1 - 18
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-09-30T05:41:24Z
      DOI: 10.1080/0965254X.2021.1985594
       
  • Strategic marketing through sport for development: managing
           multi-stakeholder partnerships

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      Authors: Andrew Webb, Krystn Orr
      Pages: 1 - 17
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-09-09T01:32:55Z
      DOI: 10.1080/0965254X.2021.1976251
       
  • Viewpoint: phygital – the emperor’s new clothes'

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      Authors: Philipp ‘Phil’ Klaus
      Pages: 1 - 8
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-09-06T05:32:42Z
      DOI: 10.1080/0965254X.2021.1976252
       
  • Customers’ relationship maintenance and loyalty intentions after a brand
           transgression: a moderated mediation approach

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      Authors: Shubhomoy Banerjee, Sunitha Ratnakaram, Amanish Lohan
      Pages: 1 - 25
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-09-06T05:32:22Z
      DOI: 10.1080/0965254X.2021.1971283
       
  • Wield the Power of Omni-channel Retailing Strategy: a Capability and
           Supply Chain Resilience Perspective

         This is an Open Access Article Open Access Article

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      Authors: Lina Zhang, Lin Wu, Lin Huang, Yumeng Zhang
      Pages: 1 - 25
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      Citation: Journal of Strategic Marketing
      PubDate: 2021-08-30T05:27:32Z
      DOI: 10.1080/0965254X.2021.1972440
       
  • How augmented reality impacts retail marketing: a state-of-the-art review
           from a consumer perspective

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      Authors: Abderahman Rejeb, Karim Rejeb, Horst Treiblmaier
      Pages: 1 - 31
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      Citation: Journal of Strategic Marketing
      PubDate: 2021-08-30T01:14:35Z
      DOI: 10.1080/0965254X.2021.1972439
       
  • Marketing of unhealthy brands during the 2018 Fédération Internationale
           de Football Association (FIFA) World Cup UK broadcasts – a frequency
           analysis

         This is an Open Access Article Open Access Article

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      Authors: Robin Ireland, Magdalena Muc, Christopher Bunn, Emma Boyland
      Pages: 1 - 16
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-08-25T07:41:49Z
      DOI: 10.1080/0965254X.2021.1967427
       
  • Validating a multidimensional perspective of relationship marketing on
           brand attachment, customer loyalty and purchase intentions: a serial
           mediation model

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      Authors: Bilal Ahmad, Muhammad Imad ud Din Akbar
      Pages: 1 - 24
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      Citation: Journal of Strategic Marketing
      PubDate: 2021-08-23T06:22:49Z
      DOI: 10.1080/0965254X.2021.1969422
       
  • Breaking the psychological distance: the effect of immersive virtual
           reality on perceived novelty and user satisfaction

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      Authors: Nabanita Talukdar, Shubin Yu
      Pages: 1 - 25
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      Citation: Journal of Strategic Marketing
      PubDate: 2021-08-20T12:57:20Z
      DOI: 10.1080/0965254X.2021.1967428
       
  • Building positive internal and external stakeholder perceptions through
           CSR storytelling

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      Authors: Kelly R. Hall, Dana E. Harrison, Obinna O. Obilo
      Pages: 1 - 22
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      Citation: Journal of Strategic Marketing
      PubDate: 2021-08-19T12:56:30Z
      DOI: 10.1080/0965254X.2021.1895289
       
  • Telling the tale: applying a strategic brand storytelling process for STP
           planning

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      Authors: Elizabeth Randon McDougal, Holly A. Syrdal, Renée Gravois, April Kemp
      Pages: 1 - 21
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      Citation: Journal of Strategic Marketing
      PubDate: 2021-08-19T12:52:56Z
      DOI: 10.1080/0965254X.2021.1892803
       
  • Towards a conceptualization of secrecy in marketing

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      Authors: Pierre Berthon, Sarah Lord Ferguson, David Hannah, Michael Parent
      Pages: 1 - 16
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      Citation: Journal of Strategic Marketing
      PubDate: 2021-08-19T12:51:59Z
      DOI: 10.1080/0965254X.2020.1853200
       
  • Understanding and developing contributions to marketing theory

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      Authors: Matthew Wilson, Jeannette Paschen, Karen Robson, Kerstin Heilgenberg
      Pages: 1 - 12
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-08-19T12:51:49Z
      DOI: 10.1080/0965254X.2020.1853199
       
  • Brand stories: bringing narrative theory to brand management

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      Authors: Adam J. Mills, Joby John
      Pages: 1 - 19
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-08-19T12:51:38Z
      DOI: 10.1080/0965254X.2020.1853201
       
  • Strengthening sustainability initiatives: a case for repositioning
           Australian Indigenous communities as dominant stakeholders in managing
           bushfire risks

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      Authors: Gajendra Liyanaarachchi, Sameer Deshpande, Scott Weaven, Deepak Sangroya, Charles Jebarajakirthy, Kerry Bodle, Carina Roemer
      Pages: 1 - 25
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      Citation: Journal of Strategic Marketing
      PubDate: 2021-08-19T06:41:19Z
      DOI: 10.1080/0965254X.2021.1874491
       
  • Building and sustaining an anti-slavery business model: a tale of two
           fashion brands

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      Authors: Kanika Meshram, Vikram Bhakoo, Liliana L Bove
      Pages: 1 - 27
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      Citation: Journal of Strategic Marketing
      PubDate: 2021-08-19T06:22:38Z
      DOI: 10.1080/0965254X.2021.1874492
       
  • The interplay of emotional value, trend affinity and past practices in
           sustainable consumption: an application of theory of reciprocal
           determinism

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      Authors: Yatish Joshi, Rambalak Yadav, Amit Shankar
      Pages: 1 - 19
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      Citation: Journal of Strategic Marketing
      PubDate: 2021-08-19T06:20:42Z
      DOI: 10.1080/0965254X.2021.1914133
       
  • Antecedents and consequence of social media marketing for strategic
           competitive advantage of small and medium enterprises: mediating role of
           utilitarian and hedonic value

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      Authors: Sheshadri Chatterjee, Ranjan Chaudhuri, Demetris Vrontis
      Pages: 1 - 20
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      Citation: Journal of Strategic Marketing
      PubDate: 2021-08-19T01:23:15Z
      DOI: 10.1080/0965254X.2021.1954070
       
  • How does convenience impact showrooming intention' Omnichannel retail
           strategies to manage global retail apocalypse

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      Authors: Amit Shankar, Manish Gupta, Aviral Kumar Tiwari, Abhishek Behl
      Pages: 1 - 22
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      Citation: Journal of Strategic Marketing
      PubDate: 2021-08-19T01:21:47Z
      DOI: 10.1080/0965254X.2021.1965189
       
  • Big boys don’t cry [Offline]: the phygital disconnect between online and
           offline mental wellness engagement

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      Authors: Ekant Veer, Angela Dobele
      Pages: 1 - 21
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-08-19T01:20:05Z
      DOI: 10.1080/0965254X.2021.1965190
       
  • Strategic sport marketing in the society of the spectacle

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      Authors: André Richelieu, Andrew Webb
      Pages: 1 - 18
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      Citation: Journal of Strategic Marketing
      PubDate: 2021-08-19T01:19:53Z
      DOI: 10.1080/0965254X.2021.1965188
       
  • Mobile channel as a strategic distribution channel in times of crisis: a
           self-determination theory perspective

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      Authors: Mustafeed Zaman, Tan Vo-Thanh, Rajibul Hasan, Mujahid Mohiuddin Babu
      Pages: 1 - 16
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      Citation: Journal of Strategic Marketing
      PubDate: 2021-08-19T01:18:52Z
      DOI: 10.1080/0965254X.2021.1959629
       
  • Brand identity dynamics – reinforcement or destabilisation of a sport
           brand identity through the introduction of esports'

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      Authors: Hans Mühlbacher, Marjorie Bertschy, Michel Desbordes
      Pages: 1 - 22
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-08-19T01:18:08Z
      DOI: 10.1080/0965254X.2021.1959628
       
  • Traditional or ‘instafamous’ celebrity' Role of origin of fame in
           social media influencer marketing

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      Authors: Rico Piehler, Michael Schade, Julia Sinnig, Christoph Burmann
      Pages: 1 - 13
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-08-19T01:16:15Z
      DOI: 10.1080/0965254X.2021.1909107
       
  • How do digital natives perceive and react toward online advertising'
           Implications for SMEs

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      Authors: Weng Marc Lim, Sahil Gupta, Arun Aggarwal, Justin Paul, Priyanka Sadhna
      Pages: 1 - 35
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-08-19T01:16:12Z
      DOI: 10.1080/0965254X.2021.1941204
       
  • Digital brand content: underlying nature and rationales of a hybrid
           marketing practice

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      Authors: Sandra Arrivé
      Pages: 1 - 15
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-08-19T01:16:05Z
      DOI: 10.1080/0965254X.2021.1907612
       
  • The dynamic construction of brand storytelling

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      Authors: Isabelle Aimé
      Pages: 1 - 20
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-08-19T01:15:46Z
      DOI: 10.1080/0965254X.2021.1908404
       
  • Story elements, narrative transportation, and schema incongruity: a
           framework for enhancing brand storytelling effectiveness

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      Authors: David M. Houghton
      Pages: 1 - 16
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-08-19T01:13:15Z
      DOI: 10.1080/0965254X.2021.1916570
       
  • Brand activism change agents: strategic storytelling for impact and
           authenticity

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      Authors: Thomas Martin Key, Astrid L. Keel, Andrew J. Czaplewski, Eric M. Olson
      Pages: 1 - 17
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-08-19T01:10:04Z
      DOI: 10.1080/0965254X.2021.1904435
       
  • The three-component dimension-based model of self-brand user image
           congruence

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      Authors: Oleg Gorbaniuk, Michał Wilczewski, Magdalena Kolańska, Paweł Krasa
      Pages: 1 - 35
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-08-19T01:09:20Z
      DOI: 10.1080/0965254X.2021.1897865
       
  • The role of plot in brand story construction: a neurophysiological
           perspective

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      Authors: Stefanie Kühn, Christo Boshoff
      Pages: 1 - 27
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-08-17T02:07:36Z
      DOI: 10.1080/0965254X.2021.1968018
       
  • Brand stories in marketing: a bibliographic perspective

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      Authors: Andrew Park, Emily Treen, Leyland Pitt, Anthony Chan
      Pages: 1 - 20
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-08-09T05:51:51Z
      DOI: 10.1080/0965254X.2021.1963312
       
  • Optimization of message communication during COVID-19 epidemic using fuzzy
           AHP & goal programming

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      Authors: Dheeraj Sharma, Amol Singh, Praveen Ranjan Srivastava
      Pages: 1 - 28
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-08-05T06:30:17Z
      DOI: 10.1080/0965254X.2021.1961844
       
  • Assessing omnichannel strategies for global retailing industries in a
           developing country

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      Authors: Sidonie Djofack, Richard Nkene Ndeme, Samuel Fosso Wamba
      Pages: 1 - 14
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-08-04T08:04:02Z
      DOI: 10.1080/0965254X.2021.1963313
       
  • Revisiting the ‘concentration vs spreading debate’: perceived risk and
           strategic flexibility in decision-making following an unanticipated
           environmental market disruption

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      Authors: James M. Crick, Dave Crick
      Pages: 1 - 29
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-08-02T01:29:26Z
      DOI: 10.1080/0965254X.2021.1954069
       
  • A revisit to the role of gender, age, subjective and objective knowledge
           in consumers’ attitudes towards organic food

         This is an Open Access Article Open Access Article

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      Authors: Latifa Fatha, Rami Ayoubi
      Pages: 1 - 17
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-07-13T02:22:59Z
      DOI: 10.1080/0965254X.2021.1939405
       
  • Innovation and differentiation of emerging market international new
           ventures the role of entrepreneurial marketing

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      Authors: Dominic Buccieri, Rajshekhar (Raj) G. Javalgi, Andrew Gross
      Pages: 1 - 29
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-07-10T06:14:03Z
      DOI: 10.1080/0965254X.2021.1952293
       
  • Tobin’s Q approximation as a metric of firm performance: an
           empirical evaluation

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      Authors: Moeen Naseer Butt, Ahmed S. Baig, Fazal Jawad Seyyed
      Pages: 1 - 17
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-07-02T08:08:14Z
      DOI: 10.1080/0965254X.2021.1947875
       
  • Consumers’ propensity for rollover service contracts: the influences of
           perceived value, convenience and trust on service loyalty

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      Authors: Stephen Wilkins, Joe Hazzam, Phil Megicks
      Pages: 1 - 16
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-06-24T05:40:47Z
      DOI: 10.1080/0965254X.2021.1946127
       
  • Post-COVID reorientation of the Sharing economy in a hyperconnected world

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      Authors: N. Meenakshi
      Pages: 1 - 25
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-05-27T06:42:07Z
      DOI: 10.1080/0965254X.2021.1928271
       
  • Alleviating inequity and promoting a moral economy through Fair Trade: how
           can reluctant consumers become part of the solution'

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      Authors: Monica M. Popa Sârghie, John Pracejus
      Pages: 1 - 18
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-05-14T04:31:47Z
      DOI: 10.1080/0965254X.2021.1922488
       
  • Understanding social customer relationship management adoption:
           qualitative insights

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      Authors: Thilini Chathurika Gamage, Athula Gnanapala, Nicholas J Ashill
      Pages: 1 - 25
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-05-04T03:02:21Z
      DOI: 10.1080/0965254X.2021.1923056
       
  • Negative customer engagement in emerging markets: cognitive dimension

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      Authors: Diem Khac Xuan Do, Kaleel Rahman, Linda J. Robinson, Jana Bowden
      Pages: 1 - 33
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-04-30T06:12:49Z
      DOI: 10.1080/0965254X.2021.1919180
       
  • Seeing the same things differently: exploring the unique brand
           associations linked to women’s professional sport teams

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      Authors: Jason Patrick Doyle, Thilo Kunkel, Sarah Jane Kelly, Kevin Filo, Graham Cuskelly
      Pages: 1 - 15
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-04-29T06:09:08Z
      DOI: 10.1080/0965254X.2021.1922489
       
  • The contribution of managerial ability on customer satisfaction: an
           empirical investigation

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      Authors: Thanh Ngo, Shirley Mai, Judy Siguaw, Surendranath Jory
      Pages: 1 - 27
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-03-31T06:33:13Z
      DOI: 10.1080/0965254X.2021.1904436
       
  • Culture is in the eye of the beholder: using metaphoric representations of
           cultural values to enhance consumer digital engagement

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      Authors: Yuliani Suseno, Doan T. Nguyen
      Pages: 1 - 22
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-03-29T07:40:09Z
      DOI: 10.1080/0965254X.2021.1902373
       
  • Laying the foundations for success: co-creating sustainable marketing
           solutions

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      Authors: Jeawon Kim, Sharyn Rundle-Thiele, Kathy Knox, Timo Dietrich
      Pages: 1 - 29
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-03-29T07:26:09Z
      DOI: 10.1080/0965254X.2021.1900341
       
  • How perceptions of relationship investment influence customer loyalty: the
           mediating role of perceived value and the moderating role of relationship
           proneness

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      Authors: Choukri Menidjel, Anil Bilgihan
      Pages: 1 - 24
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-03-17T09:32:15Z
      DOI: 10.1080/0965254X.2021.1900342
       
  • Lobbying as a potent political marketing tool for product diversification:
           an examination of firm-government interaction

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      Authors: Jeffrey E. Anderson, Ruby P. Lee, Maryam Tofighi, Sidney T. Anderson
      Pages: 1 - 19
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-03-10T06:16:10Z
      DOI: 10.1080/0965254X.2021.1896568
       
  • Communication channel efficiency across the early lifecycle stages of a
           brand

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      Authors: Aimee S. Riedel, Meredith Lawley, Dawn Birch
      Pages: 1 - 13
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-03-09T05:43:19Z
      DOI: 10.1080/0965254X.2021.1897864
       
  • Mind, service quality, relationship with airlines

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      Authors: Catherine Prentice, Aaron Hsiao, Xuequn Wang, Sandra Maria Correia Loureiro
      Pages: 1 - 23
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-03-03T06:41:59Z
      DOI: 10.1080/0965254X.2021.1894216
       
  • Impact of self-expressiveness and environmental commitment on sustainable
           consumption behavior: the moderating role of fashion consciousness

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      Authors: Sita Mishra, Gunjan Malhotra, Ravi Chatterjee, Yupal Sanatkumar Shukla
      Pages: 1 - 23
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-03-03T06:35:10Z
      DOI: 10.1080/0965254X.2021.1892162
       
  • Toward a theory of behavioral control

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      Authors: Weng Marc Lim, Marc Arul Weissmann
      Pages: 1 - 27
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-03-02T05:02:08Z
      DOI: 10.1080/0965254X.2021.1890190
       
  • Destination personality effects on tourists’ attitude: the role of
           self-congruity and ambiguity tolerance

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      Authors: Richard Huaman-Ramirez, Dwight Merunka, Nada Maaninou
      Pages: 1 - 25
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-02-25T02:04:30Z
      DOI: 10.1080/0965254X.2021.1874488
       
  • Triggers of aspirational consumption at the base of the Pyramid: a
           qualitative inquiry from Indian context

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      Authors: Abhinav Srivastava, Dr. Srabanti Mukherjee, Charles Jebarajakirthy
      Pages: 1 - 31
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-02-22T07:31:27Z
      DOI: 10.1080/0965254X.2021.1885476
       
  • Crossing the chasm between green corporate image and green corporate
           identity: a text mining, social media-based case study on automakers

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      Authors: Saman Mirzaie Saran, Sajjad Shokouhyar
      Pages: 1 - 24
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-02-16T05:15:40Z
      DOI: 10.1080/0965254X.2021.1874490
       
  • Integrating dynamic segmentation and portfolio theories for better
           customer portfolio performance

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      Authors: Jean-Laurent Viviani, Ayuko Komura, Kenichi Suzuki
      Pages: 1 - 14
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-02-04T05:58:39Z
      DOI: 10.1080/0965254X.2021.1881148
       
  • Delivering on social good - corporate social responsibility and
           professional sport: a systematic quantitative literature review

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      Authors: Joan Carlini, Adele Pavlidis, Alana Thomson, Clare Morrison
      Pages: 1 - 14
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-02-04T05:55:37Z
      DOI: 10.1080/0965254X.2021.1881147
       
  • Market orientation and behavioural intentions of tourists in Ghana’s
           tourist destinations: the mediation role of tourist satisfaction

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      Authors: Peter Anabila, Victor Achiriga, Benard Okpattah, Sylvester Asare
      Pages: 1 - 17
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-01-21T07:09:15Z
      DOI: 10.1080/0965254X.2021.1874489
       
  • Understanding the shoppers’ perception in retail shopping malls: a
           self-determination theory perspective

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      Authors: Ling Hin Li, Ka Shing Cheung, Wing Sze Tse
      Pages: 1 - 16
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-01-06T07:52:56Z
      DOI: 10.1080/0965254X.2020.1870046
       
  • A rising tide lifts all boats: the role of share and category changes in
           managing organic sales growth

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      Authors: Arry Tanusondjaja, Charles Graham, Steven Dunn, Magda Nenycz-Thiel, Bruce McColl
      Pages: 1 - 18
      Abstract: .

      Citation: Journal of Strategic Marketing
      PubDate: 2021-01-06T06:21:59Z
      DOI: 10.1080/0965254X.2020.1817971
       
 
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