JournalTOCs

Journal of Political Marketing
Journal Prestige (SJR): 0.375

Citation Impact (citeScore): 1
Number of Followers: 3

Hybrid journal * Containing 3 Open Access article(s) in this issue *
ISSN (Print) 1537-7857 - ISSN (Online) 1537-7865
Published by Taylor and Francis

[2652 journals]

The Influences of Political Strategies and Communication Styles on
Political Candidates’ Online and Offline Visibility
Open Access Article
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  Authors: Maud Reveilhac; processes..
  Pages: 1 - 18
  Abstract: .
  
  Citation: Journal of Political Marketing
  PubDate: 2023-09-12T09:11:19Z
  DOI: 10.1080/15377857.2023.2254709
Follow the Leader: Examining the Use of Heuristics in Political Social
Media Advertising During the 2019 UK General Election
Open Access Article
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  Authors: Tom M. Holloway, Colin A. Hendrie; University of Leeds, Leeds, West Yorkshire, UK
  Pages: 1 - 21
  Abstract: .
  
  Citation: Journal of Political Marketing
  PubDate: 2023-08-08T05:11:27Z
  DOI: 10.1080/15377857.2023.2236966
Political Campaign Professionalization in Lithuanian Elections
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  Authors: Ingrida Unikaitė-Jakuntavičienė; Diplomacy, Vytautas Magnus University, Lithuania.
  Pages: 1 - 20
  Abstract: .
  
  Citation: Journal of Political Marketing
  PubDate: 2023-06-21T01:35:24Z
  DOI: 10.1080/15377857.2023.2221931
Professionalization of Campaign Communication beyond Communication Forms.
An Analysis of Poland’s Political Spots
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  Authors: Mariusz Kolczyński, Marek Mazur; Media Communication at the Faculty of Social Sciences, University of Silesia.
  Pages: 1 - 15
  Abstract: .
  
  Citation: Journal of Political Marketing
  PubDate: 2023-06-16T07:09:41Z
  DOI: 10.1080/15377857.2023.2221932
Facebook as a Political Marketing Tool in an Illiberal Context. Mapping
Political Advertising Activity on Facebook during the 2019 Hungarian
European Parliament and Local Election Campaigns
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  Authors: Márton Bene, Márton Petrekanics, Mátyás Bene; Hungarian Academy of Sciences Centre of Excellence political behavior.Márton Petrekanics studies Political Science at the Corvinus University of Budapest.Mátyás Bene is a Researcher at the 3D Center of the University of Pécs.
  Pages: 1 - 19
  Abstract: .
  
  Citation: Journal of Political Marketing
  PubDate: 2023-06-15T11:35:31Z
  DOI: 10.1080/15377857.2023.2221935
A Rumbling from Below' Opposition Party Rebranding, Regional Elections,
and Transforming the Regime in Russia
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  Authors: John Ishiyama, Mikhail Rybalko; College of Liberal Arts & Social Sciences, University of North Texas, Denton, TX, USAb Department of Political Science, History political parties in post-communist European politics.Mikhail Rybalko is an associate professor of History at the Irkutsk State University.
  Pages: 1 - 16
  Abstract: .
  
  Citation: Journal of Political Marketing
  PubDate: 2023-06-14T07:23:25Z
  DOI: 10.1080/15377857.2023.2221934
Evaluating Military Use of Social Media for Political Branding during
Online Firestorms: An Analysis of the Afghan Troops Withdrawal
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  Authors: Temple Uwalaka; Design, University of Canberra, Australia.
  Pages: 1 - 17
  Abstract: .
  
  Citation: Journal of Political Marketing
  PubDate: 2023-06-13T05:42:55Z
  DOI: 10.1080/15377857.2023.2222683
Professionalization and Democratic Backsliding' Political Campaigning in
Central and Eastern Europe
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  Authors: Miloš Gregor, Otto Eibl; Faculty of Social Studies, Masaryk University, Brno, Czech RepublicMiloš Gregor is an assistant professor in the Department of Political Science, Faculty of Social Studies at Masaryk University. His main research lies in political marketing, political communication, political marketing.
  Pages: 1 - 7
  Abstract: .
  
  Citation: Journal of Political Marketing
  PubDate: 2023-06-12T03:33:27Z
  DOI: 10.1080/15377857.2023.2221930
“Send in the Clowns”: The Rise of Celebrity Populism in Croatia and
Its Implications for Political Marketing
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  Authors: Marijana Grbeša, Berto Šalaj; University of Zagreb, Zagreb, CroatiaMarijana Grbeša is a full professor at the Faculty of Political Science, University of Zagreb. Her research interests include political communication, political marketing, populism studies, democracy studies.
  Pages: 1 - 15
  Abstract: .
  
  Citation: Journal of Political Marketing
  PubDate: 2023-06-10T05:21:37Z
  DOI: 10.1080/15377857.2023.2221933
Electoral Political Communication in the Post-Communist Hybrid Regime –
The Case of Serbia 2020
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  Authors: Dušan Vučićević, Siniša Atlagić; Faculty of Political Science, University of Belgrade, Belgrade, Serbiab Department for Journalism political marketing.
  Pages: 1 - 15
  Abstract: .
  
  Citation: Journal of Political Marketing
  PubDate: 2023-06-09T02:44:07Z
  DOI: 10.1080/15377857.2023.2221936
YouTube Videos on the Achievements of Presidential Candidates: Sentiment
and Content Analysis
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  Authors: Rex Bringula, Ralf Martin R. Tabo, Faye Therese Simone L. Alcazar, Jessy Marie I. Delica, Joyce Emmanuelle A. Sayson; Sampaloc, Manila, Philippines
  Pages: 1 - 17
  Abstract: .
  
  Citation: Journal of Political Marketing
  PubDate: 2023-04-24T05:33:42Z
  DOI: 10.1080/15377857.2023.2202617
Faction Brands
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  Authors: Andrew J. Clarke; Easton, PA, USA
  Pages: 1 - 19
  Abstract: .
  
  Citation: Journal of Political Marketing
  PubDate: 2023-04-13T08:37:22Z
  DOI: 10.1080/15377857.2023.2187508
A Cri de Coeur for Political Marketing Research in U.S. Midterm and
Off-Year Elections
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  Authors: Richard M. Perloff; Cleveland, Ohio, USARichard M. Perloff is a professor of communication, political science, political communication.
  Pages: 1 - 5
  Abstract: .
  
  Citation: Journal of Political Marketing
  PubDate: 2023-03-24T02:38:52Z
  DOI: 10.1080/15377857.2023.2192594
Segmenting Voters by Motivation to Use Social Media and Their Lifestyle
for Political Engagement
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  Authors: Vagia Mochla, Georgios Tsourvakas, Iakovos Stoubos; National R&D Manager, MRB Hellas SA Drosini 3 & Tatoiou Metamorfosi, Athens 14452 GR
  Pages: 1 - 22
  Abstract: .
  
  Citation: Journal of Political Marketing
  PubDate: 2023-02-27T06:11:46Z
  DOI: 10.1080/15377857.2023.2168831
Tailored Messages in the Feed' Political Microtargeting on Facebook during
the 2019 General Elections in Spain
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  Authors: Tomás Baviera, Lorena Cano-Orón, Dafne Calvo; Communication Sciences, University of Valencia, València, Spain
  Pages: 1 - 20
  Abstract: .
  
  Citation: Journal of Political Marketing
  PubDate: 2023-02-13T01:16:57Z
  DOI: 10.1080/15377857.2023.2168832
Exploring Factors Affecting Voters’ Participation in a Presidential
Campaign: A Qualitative Study in a Post-Revolutionary Society
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  Authors: Jihene Ben Lazreg, Wafa M’Sallem; IHEC, University of Sousse, Sousse, TunisiaWafa M’Sallem, (PhD, University of Tunis in 2014), is an assistant professor in Marketing, in university of Sousse, nonprofit strategies as well as on consumers’ behavior within a technological context.Jihene Ben Lazreg: (University of Sousse). Has obtained her master’s degree in marketing from IHEC Sousse. The current research is a part of her master thesis. Jihenebenlazreg1995@gmail.com
  Pages: 1 - 24
  Abstract: .
  
  Citation: Journal of Political Marketing
  PubDate: 2023-02-10T08:21:58Z
  DOI: 10.1080/15377857.2023.2168830
Is There a Permanent Campaign for Online Political Advertising'
Investigating Partisan and Non-Party Campaign Activity in the UK between
2018–2021
Open Access Article
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  Authors: Katharine Dommett, Samuel A. Mensah, Junyan Zhu, Tom Stafford, Nikolaos Aletras; International Relations, University of Sheffield, Sheffield, UKb Department of Computer Science, University of Sheffield, Sheffield, United Kingdomc Department of Psychology, University of Sheffield, Sheffield, United Kingdom
  Pages: 1 - 19
  Abstract: .
  
  Citation: Journal of Political Marketing
  PubDate: 2023-02-06T06:33:12Z
  DOI: 10.1080/15377857.2023.2175102
Positioning a Personal Political Brand on YouTube with Points of Different
Visual Storytelling
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  Authors: Vagia Mochla, George Tsourvakas, Maro Vlachopoulou; National Kapodistrian University of Athens, Athens, Greeceb School of Information Sciences, Department of Applied Informatics, University of Macedonia, Thessaloniki, Greece
  Pages: 1 - 21
  Abstract: .
  
  Citation: Journal of Political Marketing
  PubDate: 2023-02-03T09:33:32Z
  DOI: 10.1080/15377857.2023.2165214