Subjects -> BUSINESS AND ECONOMICS (Total: 3541 journals)
    - ACCOUNTING (132 journals)
    - BANKING AND FINANCE (306 journals)
    - BUSINESS AND ECONOMICS (1229 journals)
    - CONSUMER EDUCATION AND PROTECTION (20 journals)
    - COOPERATIVES (4 journals)
    - ECONOMIC SCIENCES: GENERAL (212 journals)
    - ECONOMIC SYSTEMS, THEORIES AND HISTORY (235 journals)
    - FASHION AND CONSUMER TRENDS (20 journals)
    - HUMAN RESOURCES (103 journals)
    - INSURANCE (26 journals)
    - INTERNATIONAL COMMERCE (145 journals)
    - INTERNATIONAL DEVELOPMENT AND AID (103 journals)
    - INVESTMENTS (22 journals)
    - LABOR AND INDUSTRIAL RELATIONS (61 journals)
    - MACROECONOMICS (17 journals)
    - MANAGEMENT (595 journals)
    - MARKETING AND PURCHASING (106 journals)
    - MICROECONOMICS (23 journals)
    - PRODUCTION OF GOODS AND SERVICES (143 journals)
    - PUBLIC FINANCE, TAXATION (37 journals)
    - TRADE AND INDUSTRIAL DIRECTORIES (2 journals)

PRODUCTION OF GOODS AND SERVICES (143 journals)                     

Showing 1 - 137 of 137 Journals sorted alphabetically
Asia Pacific Journal of Marketing and Logistics     Hybrid Journal   (Followers: 8)
Asian Journal of Marketing     Open Access   (Followers: 6)
Australasian Marketing Journal (AMJ)     Hybrid Journal   (Followers: 4)
BMC Health Services Research     Open Access   (Followers: 25)
Capital Markets Law Journal     Hybrid Journal   (Followers: 4)
Cleaner Environmental Systems     Open Access  
Cleaner Production Letters     Hybrid Journal  
Cleaner Waste Systems     Open Access   (Followers: 5)
Consumption Markets & Culture     Hybrid Journal   (Followers: 6)
Customer Needs and Solutions     Hybrid Journal   (Followers: 4)
Direct Marketing An International Journal     Hybrid Journal   (Followers: 4)
Disaster Prevention and Management     Hybrid Journal   (Followers: 30)
Economic & Labour Market Review     Hybrid Journal   (Followers: 13)
Electronic Markets     Hybrid Journal   (Followers: 6)
Emerging Markets Review     Hybrid Journal   (Followers: 10)
European Journal of Marketing     Hybrid Journal   (Followers: 21)
Financial Markets, Institutions & Instruments     Hybrid Journal   (Followers: 38)
Food Packaging and Shelf Life     Hybrid Journal   (Followers: 3)
Foundations and Trends® in Marketing     Full-text available via subscription   (Followers: 12)
Future Business Journal     Open Access   (Followers: 2)
Global Journal of Emerging Market Economies     Hybrid Journal   (Followers: 1)
Health Services and Outcomes Research Methodology     Hybrid Journal   (Followers: 6)
Health Services Management Research     Hybrid Journal   (Followers: 16)
Health Services Research     Hybrid Journal   (Followers: 19)
i+Diseño : Revista científico-académica internacional de Innovación, Investigación y Desarrollo en Diseño     Open Access  
Independent Journal of Management & Production     Open Access   (Followers: 1)
Ingeniería y Competitividad     Open Access  
International Journal of Advanced Operations Management     Hybrid Journal   (Followers: 7)
International Journal of Bank Marketing     Hybrid Journal   (Followers: 4)
International Journal of Business and Emerging Markets     Hybrid Journal   (Followers: 1)
International Journal of Business Forecasting and Marketing Intelligence     Hybrid Journal   (Followers: 3)
International Journal of Electronic Marketing and Retailing     Hybrid Journal   (Followers: 5)
International Journal of Emerging Markets     Hybrid Journal   (Followers: 3)
International Journal of Entrepreneurial Venturing     Hybrid Journal   (Followers: 1)
International Journal of Financial Services Management     Hybrid Journal   (Followers: 1)
International Journal of Information Systems and Supply Chain Management     Full-text available via subscription   (Followers: 10)
International Journal of Inventory Research     Hybrid Journal  
International Journal of Lean Six Sigma     Hybrid Journal   (Followers: 8)
International Journal of Logistics Economics and Globalisation     Hybrid Journal   (Followers: 3)
International Journal of Managing Projects in Business     Hybrid Journal   (Followers: 3)
International Journal of Market Research     Hybrid Journal   (Followers: 14)
International Journal of Nonprofit & Voluntary Sector Marketing     Hybrid Journal   (Followers: 7)
International Journal of Pharmaceutical and Healthcare Marketing     Hybrid Journal   (Followers: 4)
International Journal of Planning and Scheduling     Hybrid Journal   (Followers: 2)
International Journal of Product Development     Hybrid Journal   (Followers: 1)
International Journal of Production Economics     Hybrid Journal   (Followers: 19)
International Journal of Production Management and Engineering     Open Access   (Followers: 4)
International Journal of Production Research     Hybrid Journal   (Followers: 13)
International Journal of Productivity and Quality Management     Hybrid Journal   (Followers: 4)
International Journal of Quality and Service Sciences     Hybrid Journal   (Followers: 2)
International Journal of Quality Innovation     Open Access   (Followers: 4)
International Journal of Research in Marketing     Hybrid Journal   (Followers: 17)
International Journal of Service Industry Management     Hybrid Journal   (Followers: 2)
International Journal of Services and Standards     Hybrid Journal   (Followers: 1)
International Journal of Services Operations and Informatics     Hybrid Journal   (Followers: 1)
International Journal of Services Sciences     Hybrid Journal  
International Journal of Supply Chain and Inventory Management     Hybrid Journal   (Followers: 7)
International Journal of Supply Chain and Operations Resilience     Hybrid Journal   (Followers: 3)
International Journal of Supply Chain Management     Open Access   (Followers: 15)
International Journal of Systems Science : Operations & Logistics     Hybrid Journal  
International Journal of Technology Marketing     Hybrid Journal   (Followers: 3)
International Journal of Trade and Global Markets     Hybrid Journal   (Followers: 2)
Internet Reference Services Quarterly     Hybrid Journal   (Followers: 33)
JCMS : Journal of Common Market Studies     Hybrid Journal   (Followers: 48)
Journal of Advances in Management Research     Hybrid Journal   (Followers: 1)
Journal of Benefit-Cost Analysis     Hybrid Journal   (Followers: 2)
Journal of Business & Industrial Marketing     Hybrid Journal   (Followers: 8)
Journal of Business Logistics     Hybrid Journal   (Followers: 8)
Journal of Business Venturing     Hybrid Journal   (Followers: 29)
Journal of Cleaner Production     Hybrid Journal   (Followers: 26)
Journal of Consumer Marketing     Hybrid Journal   (Followers: 19)
Journal of Database Marketing & Customer Strategy Management     Hybrid Journal   (Followers: 5)
Journal of Direct Data and Digital Marketing Practice     Hybrid Journal   (Followers: 7)
Journal of Emerging Knowledge on Emerging Markets     Open Access  
Journal of Entrepreneurial Finance     Open Access   (Followers: 1)
Journal of Financial Markets     Hybrid Journal   (Followers: 28)
Journal of Food Products Marketing     Hybrid Journal   (Followers: 1)
Journal of Foodservice Business Research     Hybrid Journal  
Journal of Global Marketing     Hybrid Journal   (Followers: 3)
Journal of Global Operations and Strategic Sourcing     Hybrid Journal   (Followers: 1)
Journal of Health Services Research and Policy     Hybrid Journal   (Followers: 16)
Journal of International Consumer Marketing     Hybrid Journal   (Followers: 9)
Journal of International Financial Markets, Institutions and Money     Hybrid Journal   (Followers: 19)
Journal of Loss Prevention in the Process Industries     Hybrid Journal   (Followers: 7)
Journal of Marketing     Full-text available via subscription   (Followers: 50)
Journal of Marketing Communications     Hybrid Journal   (Followers: 11)
Journal of Marketing Education     Hybrid Journal   (Followers: 7)
Journal of Marketing Research     Full-text available via subscription   (Followers: 71)
Journal of Nonprofit & Public Sector Marketing     Hybrid Journal   (Followers: 5)
Journal of Operations and Supply Chain Management     Open Access   (Followers: 6)
Journal of Political Marketing     Hybrid Journal   (Followers: 3)
Journal of Prediction Markets     Full-text available via subscription   (Followers: 1)
Journal of Product Innovation Management     Hybrid Journal   (Followers: 23)
Journal of Production Research & Management     Full-text available via subscription   (Followers: 3)
Journal of Productivity Analysis     Hybrid Journal   (Followers: 4)
Journal of Progressive Human Services     Hybrid Journal   (Followers: 1)
Journal of Public Policy & Marketing     Full-text available via subscription   (Followers: 14)
Journal of Relationship Marketing     Hybrid Journal   (Followers: 7)
Journal of Retailing and Consumer Services     Hybrid Journal   (Followers: 5)
Journal of Service Research     Hybrid Journal   (Followers: 6)
Journal of Services Marketing     Hybrid Journal   (Followers: 11)
Journal of Strategic Marketing     Hybrid Journal   (Followers: 9)
Journal of Targeting Measurement and Analysis for Marketing     Hybrid Journal   (Followers: 1)
Journal of Technology Management & Innovation     Open Access   (Followers: 5)
Journal of the Academy of Marketing Science     Hybrid Journal   (Followers: 25)
Journal of Vacation Marketing     Hybrid Journal   (Followers: 2)
Logistics     Open Access   (Followers: 1)
Logistics Journal     Open Access   (Followers: 2)
Management and Administrative Sciences Review     Open Access  
Management and Production Engineering Review     Open Access   (Followers: 1)
Manufacturing & Service Operations Management     Full-text available via subscription   (Followers: 17)
Marketing Intelligence & Planning     Hybrid Journal   (Followers: 4)
Marketing Letters     Hybrid Journal   (Followers: 10)
Marketing Review     Full-text available via subscription  
Marketing Science     Full-text available via subscription   (Followers: 34)
Psychological Services     Full-text available via subscription   (Followers: 4)
Psychology & Marketing     Hybrid Journal   (Followers: 10)
Qualitative Market Research: An International Journal     Hybrid Journal   (Followers: 3)
Quantitative Marketing and Economics     Hybrid Journal   (Followers: 4)
Reproduction Fertility and Development     Hybrid Journal   (Followers: 4)
Review of Pacific Basin Financial Markets and Policies     Hybrid Journal  
Revista Eletrônica Academicus     Open Access  
Revue Interventions économiques     Open Access   (Followers: 1)
Service Business     Hybrid Journal   (Followers: 1)
Service Oriented Computing and Applications     Hybrid Journal   (Followers: 2)
Service Science     Full-text available via subscription   (Followers: 1)
Services Marketing Quarterly     Hybrid Journal   (Followers: 5)
Social Marketing Quarterly     Hybrid Journal   (Followers: 6)
Strategy Management Logistics     Open Access   (Followers: 2)
Supply Chain Forum : an International Journal     Full-text available via subscription   (Followers: 7)
Sustainable Production and Consumption     Full-text available via subscription   (Followers: 1)
Technology Operation Management     Hybrid Journal  
The Journal of Futures Markets     Hybrid Journal   (Followers: 6)
The Service Industries Journal     Hybrid Journal   (Followers: 4)
Universal Journal of Industrial and Business Management     Open Access   (Followers: 1)
Venture Capital: An International Journal of Entrepreneurial Finance     Hybrid Journal   (Followers: 1)
WPOM - Working Papers on Operations Management     Open Access   (Followers: 1)

           

Similar Journals
Journal Cover
Journal of Marketing Education
Journal Prestige (SJR): 0.632
Citation Impact (citeScore): 2
Number of Followers: 7  
 
  Hybrid Journal Hybrid journal (It can contain Open Access articles)
ISSN (Print) 0273-4753 - ISSN (Online) 1552-6550
Published by Sage Publications Homepage  [1174 journals]
  • Thoughts on a Wheel of Marketing Education

    • Free pre-print version: Loading...

      Authors: Victoria L. Crittenden
      Pages: 3 - 5
      Abstract: Journal of Marketing Education, Volume 44, Issue 1, Page 3-5, April 2022.

      Citation: Journal of Marketing Education
      PubDate: 2022-03-16T05:19:49Z
      DOI: 10.1177/02734753211070076
      Issue No: Vol. 44, No. 1 (2022)
       
  • Special Issue Call for Papers: Entrepreneurial Marketing

    • Free pre-print version: Loading...

      Pages: 127 - 127
      Abstract: Journal of Marketing Education, Volume 44, Issue 1, Page 127-127, April 2022.

      Citation: Journal of Marketing Education
      PubDate: 2022-03-16T05:19:13Z
      DOI: 10.1177/02734753211070073
      Issue No: Vol. 44, No. 1 (2022)
       
  • Synchronous or Asynchronous Course: Business Students’ Perspectives on
           an Optimized Modality of Online Teaching and Learning

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      Authors: Lan Wu, Jung S. You
      Abstract: Journal of Marketing Education, Ahead of Print.
      Colleges and universities in the United States swiftly shifted campus-based classes to virtual spaces as a response to extended campus closures necessitated by the COVID-19 pandemic. Synchronous online courses were mandated as a replacement for traditional face-to-face classes in many higher education institutions. We understand that the benefits and drawbacks of synchronous courses need to be reviewed in this environment that has been heavily impacted by the pandemic. Thus, two survey studies were conducted in the fall 2020 and spring 2021 semesters. The findings in Study 1 reveal that students felt more isolated in their studying in the early phase of the pandemic, which increased their preference for the synchronous modality. The results of Study 2 suggest that the perceived isolation effect no longer held. The results from both studies confirm that students prefer an equal split between synchronous and asynchronous components for conceptual courses but prefer additional synchronous components for quantitative courses. A series of regression analyses was conducted to account for such preferences. The results urge educators and administrators to develop a hybrid approach that leverages the benefits of synchronous and asynchronous courses and optimizes online learning and teaching experiences.
      Citation: Journal of Marketing Education
      PubDate: 2022-05-24T04:43:26Z
      DOI: 10.1177/02734753221093740
       
  • Tell Me a Story! Blending Digital Storytelling Into Marketing Higher
           Education for Student Engagement

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      Authors: Daniela Spanjaard, Francine Garlin, Hossain Mohammed
      Abstract: Journal of Marketing Education, Ahead of Print.
      Multimodal learning via the use of smart devices, online social interactions, and intuitive communication platforms are fundamentally changing teaching and learning settings. Consequently, educators face unique challenges around student engagement as learners increasingly look to the use of technology-enabled activities for meaningful collaboration. Within this context, this research explores the role of digital storytelling in promoting perceived individual student and group engagement, and how these interact with group functioning, in a postgraduate marketing subject. We evaluate the implementation of this assessment as an avenue to optimize the benefits of the blended learning setting. It contributes to understanding by incorporating the concept of collective, or collaborative engagement where there is a scarcity of research despite the widespread application of group assessment in business education, and marketing education in particular. We employed canonical correlation analysis as an exploratory technique to gain initial insight into its efficacy for student engagement. We contend that digital storytelling shows promise as an inherently social and interactive learning task to provide an authentic assessment for a range of marketing problems. In turn, these attributes provide a stimulating vehicle for student engagement that can promote learning and satisfaction.
      Citation: Journal of Marketing Education
      PubDate: 2022-05-13T07:06:53Z
      DOI: 10.1177/02734753221090419
       
  • Extending the Validity and Reliability of the Intent to Pursue a Sales
           Career Scale

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      Authors: Frederik Beuk, Kelly L. Weidner, Lauren M. Houser
      Abstract: Journal of Marketing Education, Ahead of Print.
      This research is one of the first Intent to Pursue a Sales Career (ITPSC) studies to link intent to actual student behavior. In addition, this study systematically revisits the validity and reliability of the ITPSC-scale and its associated antecedents. Based on partial least square analysis, we find support for the validity and reliability of the four-item ITPSC-scale, but notice room for improvement on the ITPSC-Ethics and ITPSC-Knowledge antecedents. We extend prior work by investigating how ITPSC performs differently for women, students with a sales role model, and students who are more advanced in their academic career. We also observe differences in the antecedent structure compared with earlier work. Of the ITPSC-antecedents, the Perceptions of the Sales Profession construct dominates when it comes to predicting intent to pursue a sales career, something that calls into question the recent grounding of the ITPSC in the Theory of Planned Behavior.
      Citation: Journal of Marketing Education
      PubDate: 2022-04-15T12:24:47Z
      DOI: 10.1177/02734753221085031
       
  • Teaching, Fast and Slow: Student Perceptions of Emergency Remote Education

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      Authors: Karen Robson, Adam J. Mills
      Abstract: Journal of Marketing Education, Ahead of Print.
      This research explores emergency remote education, defined as a rapid, system-wide pivot to remote education in response to emergencies that disrupt normal institutional processes. To do so, we explore student perceptions of the successes and failures of the pivot to online learning at the onset of the COVID-19 pandemic. A mixed-methods survey was distributed to a large sample of university students to explore satisfaction, challenges, opportunities, and instructional needs. Results highlight the importance of faculty hard skills (e.g., technical skills) and soft skills (e.g., compassion), although soft skills were noted more frequently, suggesting that soft skills may be critically important in the context of emergency remote education. Results also reveal that online education in general suffers from a perception as being inherently lower quality than in-person education, and highlight the importance of providing faculty with proper training and support to set them up for success. Based on these results, we provide a number of suggestions for approaching the development, delivery, and support of emergency education and online marketing education in the future.
      Citation: Journal of Marketing Education
      PubDate: 2022-04-11T06:42:08Z
      DOI: 10.1177/02734753221084585
       
  • A Mixed-Methods Study of Marketing Students’ Game-Playing Motivations
           and Gamification Elements

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      Authors: Minna-Maarit Jaskari, Henna Syrjälä
      Abstract: Journal of Marketing Education, Ahead of Print.
      In this article, we examine the linkage between students’ game-playing motivations and a wide variety of gamification elements within higher marketing education. Using an interpretive and convergent mixed-methods design, we discover four clusters of students that vary in terms of their game-motivational bases and views on gamification elements. Social completionists want to study together with others and enjoy the social aspects of gamification. Highly motivated completionists could be described as ambitious students who enjoy social learning but are also internally motivated and willing to accept most gamification elements. Independent completionists want to immerse themselves in learning but prefer the individual and noncompetitive elements of gamification. Pure completionists are the “let’s get it done” group, who want to focus on completing their studies and are likely to be critical toward any gamification. We propose that higher education should take into account the differences in students’ game-playing motivations and fine-tune their gamification efforts to engage and motivate different kinds of students. Finally, we provide suggestions to marketing educators on how to consider the various motivational bases of the participants in gamified experiences.
      Citation: Journal of Marketing Education
      PubDate: 2022-04-02T10:01:06Z
      DOI: 10.1177/02734753221083220
       
  • Reimagining an Experiential Learning Exercise in Times of Crisis: Lessons
           Learned and a Proposed Framework

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      Authors: Satyam, Rajesh K. Aithal
      Abstract: Journal of Marketing Education, Ahead of Print.
      The ongoing COVID-19 pandemic has forced marketing educators to innovate and adapt their existing teaching methods. This article presents and discusses an experiential learning exercise called the market-immersion project (MIP) and how it was adapted to suit online teaching. The MIP was an integral part of the course on the “bottom-of-the-pyramid (BOP) and rural markets,” which had to be pivoted as a photoessay exercise due to the limitations of not being able to venture out for a physical immersion. The design, implementation, and grading are elaborated for both exercises, and lessons are identified for marketing educators. Building on the lessons from two experiential learning exercises and using Kolb’s experiential learning theory, a six-step model of short-term field immersion is proposed. The proposed framework could be useful for marketing educators who want to use experiential exercises, including field-based exercises, in their courses in the postpandemic scenario. Finally, implications for theory, marketing education, limitations, and future directions are presented.
      Citation: Journal of Marketing Education
      PubDate: 2022-04-02T08:05:23Z
      DOI: 10.1177/02734753221084128
       
  • Understanding How Stand-Alone Sustainability Courses Are Taught in
           Marketing: A Global Baseline Analysis

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      Authors: E. Deanne Brocato, Antje R. H. Graul, Jacob Huff, Alysa Hu, Jeremy K. Harms
      Abstract: Journal of Marketing Education, Ahead of Print.
      The growing societal and environmental challenges of the 21st century are ubiquitous. Thus, marketing educators are tasked with incorporating a sustainability approach into their curriculum, educating students on the synchronous pursuit of economic, environmental, and social goals. Drawing on a systematic analysis of sustainability marketing–related syllabi, the purpose of this article is to provide a baseline analysis of the content covered and the resources used in stand-alone sustainability marketing courses taught at business schools worldwide. Specifically, we analyze general course information, course titles and sustainability terms utilized, current course objectives and how sustainability marketing–related learning objectives have evolved over time, course topics, how knowledge is conveyed, and how learning is assessed. This investigation also provides a list of resources used in current marketing sustainability courses to serve as a reference for curriculum development and refinement. By discussing past and current trends in sustainability education, our analysis serves as state-of-the-art insight that helps marketing educators and administrators to form or improve their own curricula to align with the pedagogical trends among their contemporaries and ultimately become more capable teachers of sustainability topics.
      Citation: Journal of Marketing Education
      PubDate: 2022-03-18T10:01:23Z
      DOI: 10.1177/02734753221083257
       
  • What Motivates Marketing Educators to Attend In-Person and Virtual
           Academic Conferences in a Time of Pandemic Pedagogy'

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      Authors: Brian A. Vander Schee, Debbie DeLong
      Abstract: Journal of Marketing Education, Ahead of Print.
      The global pandemic in 2020 caused by Covid-19 required marketing educators to quickly adapt to pandemic pedagogy. It also abruptly curtailed in-person large gatherings, including academic conferences. Although many marketing scholarly professional organizations suffered a negative financial impact, the quick transition to offer completely online live events allowed many marketing educators to attend a virtual conference for the first time. After having experienced the benefits of virtual attendance, will marketing educators return to in-person attendance when it is deemed safe to do so' Marketing educators can earn credit for serving in scholarly professional organization leadership roles and for organizing and participating in academic conferences offered by those organizations. Thus, there is a vested interest in having profitable events to support the organizations. This study seeks to answer the question, what motivates marketing educators to attend in-person and virtual academic conferences' Grounded in self-determination theory, relatedness and competence are examined as marketing educator motivations. Regression analysis of the survey results suggests marketing educators have a relatedness motivation to participate in-person. They also have a competence motivation to participate virtually. Therefore, marketing scholarly professional organizations should consider offering both virtual and in-person academic conferences to address relatedness and competence motivation.
      Citation: Journal of Marketing Education
      PubDate: 2022-02-08T09:21:52Z
      DOI: 10.1177/02734753221075743
       
  • Back to the Basics: Handwritten Journaling, Student Engagement, and
           Bloom’s Learning Outcomes

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      Authors: Orie Berezan, Anjala S. Krishen, Sara Garcera
      Abstract: Journal of Marketing Education, Ahead of Print.
      Often considered an enhancement to the learning experience, technology can also stifle creativity and higher levels of thinking. This study repositions students away from technology and back to the basics to stimulate engagement and higher levels of learning. It investigates the relationship between learning outcomes and the reflective journaling process in the context of an undergraduate marketing class in the United States. In addition, this study investigates a technique in which students are introduced to topics that are sensitive in nature, yet relevant to the real world. Although reflective journaling has been utilized in courses in areas such as educational psychology and social work, it has not been widely practiced in business courses such as marketing. Through the lens of Bloom’s Taxonomy, we qualitatively analyze handwritten reflective journaling assignments about loneliness and social media to determine how the process highlights higher levels of learning. The opportunity to use handwritten journals provided a unique learning experience and a hands-on approach to allow marketing students to experience learning in a new light.
      Citation: Journal of Marketing Education
      PubDate: 2022-02-08T09:18:12Z
      DOI: 10.1177/02734753221075557
       
  • The Impact of Workload, Productivity, and Social Support on Burnout Among
           Marketing Faculty During the COVID-19 Pandemic

    • Free pre-print version: Loading...

      Authors: David G. Taylor, Michael Frechette
      Abstract: Journal of Marketing Education, Ahead of Print.
      The COVID-19 pandemic was an unprecedented event in modern history, transforming the nature of higher education. As course delivery moved online, marketing educators were faced with higher workloads and more demands on their time. Anecdotal evidence suggested that faculty were working more, and as the 2020–2021 school year progressed, reports of fatigue and burnout were prevalent. An empirical study measures the perceived increases in workload among marketing faculty and the outcomes of that work, as well as levels of burnout. In addition, a model of burnout antecedents is proposed and tested. On average, marketing educators experienced moderate levels of burnout, which was increased by work demands in research and teaching, as well as student interaction, whereas research productivity decreased burnout. Burnout was not influenced by gender, rank, tenure status, or institution type.
      Citation: Journal of Marketing Education
      PubDate: 2022-02-08T09:10:50Z
      DOI: 10.1177/02734753221074284
       
  • Does Empathy Matter' An Exploratory Study of Class-Transition
           Satisfaction in Unplanned Course Interruptions

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      Authors: Laura Munoz, J. Ricky Fergurson, Eric G. Harris, David Fleming
      Abstract: Journal of Marketing Education, Ahead of Print.
      The sudden transition to online course delivery necessitated by the COVID-19 pandemic led to a significant service interruption in the academic lives of college students. Some challenges posed were immediately present such as to how to deliver course material and handle student concerns about classes and life in a new, unexpected, and abrupt “normal.” One aspect that arguably can generate a much-improved recovery is the pivotal role that a professor’s empathy can provide. This study captures the role of empathy regarding professorial behaviors directly related to the course, those not directly tied to the class, and how they all merge to influence student perceptions of the course. Student’s level of perceived stressors related to their life and ultimately their stress level are impacted as well. Findings show empathy plays a key role in positively impacting student satisfaction and well-being while reducing students’ sources of concerns such as household conflict, lack of Wi-Fi reliability, lack of access to a constant computer, and financial and food insecurity.
      Citation: Journal of Marketing Education
      PubDate: 2022-02-04T07:07:33Z
      DOI: 10.1177/02734753211073891
       
  • Don’t Waste a Crisis: COVID-19 and Marketing Students’ Self-Regulated
           Learning in the Online Environment

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      Authors: Kanika Meshram, Angela Paladino, Valeria S. Cotronei-Baird
      Abstract: Journal of Marketing Education, Ahead of Print.
      This research examines the extent to which a crisis situation, such as the COVID-19 pandemic, affects marketing students’ self-regulated learning (SRL) and grade expectations. Data were collected from 841 undergraduate marketing students and analyzed using the Hayes process macro to test the proposed framework. The results show direct and significant effects of SRL and its substrategies (goal setting, environmental structuring, and time management) on students’ grade expectations. However, help-seeking and self-evaluation strategies do not have a direct effect on students’ grade expectations. Instead, the analysis shows that the comparative appraisal of grades mediates these effects. In addition, crisis impact moderates the relationship of goal setting, time management, and self-evaluation with students’ grade expectations. These results advance the understanding of SRL and self-determination theory by showing how a radical disruption can transform students’ learning and, in turn, affect their perceptions of performance outcomes. This research contributes to the pandemic pedagogy by suggesting not only that marketing educators should be upskilled in the use of technology but also that they should develop curriculum design and pedagogical strategies that support SRL and work to devise appropriate curricula that help marketing students become independent learners.
      Citation: Journal of Marketing Education
      PubDate: 2022-01-22T10:41:08Z
      DOI: 10.1177/02734753211070561
       
  • A Design Thinking Approach to Teaching Sustainability

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      Authors: Valerie Manna, Meike Rombach, David Dean, Hamish G. Rennie
      Abstract: Journal of Marketing Education, Ahead of Print.
      Understanding sustainability requires a system-wide perspective to guide the interpretation of problems and conceptualization of solutions. A lake sustainability Trust provided an opportunity for students to gain this perspective by examining societal, commercial, and environmental policy perspectives associated with a local endangered lake and surrounding wetlands. This was an ideal project to bring sustainability issues to life for students but was too complex for a single class to attack. This article describes a multicourse initiative that sought to heighten students’ awareness of sustainability issues using a design thinking problem-solving approach. Interviews conducted revealed concerns that educators may have in considering similar projects. The authors respond to these perceived obstacles with recommendations and a discussion of mitigation strategies. In addition to the Trust gaining direction, the design and implementation of this cross-course experiential learning initiative allowed Marketing Research and Product Design students to develop an appreciation for macrolevel sustainability issues, and environmental policy students to appreciate the value of marketing research in the development of land use plans.
      Citation: Journal of Marketing Education
      PubDate: 2022-01-11T06:38:15Z
      DOI: 10.1177/02734753211068865
       
  • Navigating the New Normal: An S-O-R Perspective on Student Experiences of
           Environmental, Psychological, and Behavioral Changes During the COVID-19
           Pandemic

    • Free pre-print version: Loading...

      Authors: Aditya Gupta, Chiharu Ishida
      Abstract: Journal of Marketing Education, Ahead of Print.
      Although higher education has weathered many past challenges, none can compare with the magnitude and velocity of the coronavirus disease 2019 (COVID-19) pandemic. Although students continued their academic careers despite hardships, as yet little is known about how they experienced and adapted to various pandemic-induced changes to their academic and personal lives. We address this gap through a qualitative exploration of student experiences of navigating the new normal which they were abruptly thrust into near the end of the Spring 2020 semester. Using a guided introspection methodology and a Stimulus-Organism-Response (S-O-R) framework, we unearth a dynamic process of psychological and behavioral changes that students experienced in response to the environmental changes brought about by the pandemic. We theorize that environmental dissolution and displacement trigger psychological reorientation, causing students to undertake behavioral practices of restructuration and reconfiguration that, over time, result in a degree of psychological revaluation. Our overall framework represents a fluid conceptualization that is not only more descriptive of real-world student progress but also more parsimonious in its account of key dimensions of student experience during the pandemic. We conclude by noting the implications of our framework for marketing educators and administrators, especially given the growing popularity of remote working.
      Citation: Journal of Marketing Education
      PubDate: 2021-12-29T10:37:20Z
      DOI: 10.1177/02734753211065124
       
  • Teaching What Society Needs: “Hacking” an Introductory Marketing
           Course With Sustainability and Macromarketing

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      Authors: Forrest Watson, Julie Stanton, Stefanie Beninger, Christine Domegan, Alexander Reppel, Stanley Shapiro
      Abstract: Journal of Marketing Education, Ahead of Print.
      Marketing classes are often focused on the micro level, failing to account for wider societal issues. In this article, we argue for the inclusion of a wider macro-sustainability focus, one that “hacks” marketing education. With that objective in mind, we developed and delivered an introductory marketing course that integrated both the micro and the macro, thus infusing the course with macro-sustainability. This was done through an “expanded voice” perspective that included alternate complementary micro and macro class sessions while using a traditional managerial marketing textbook supplemented by macro-sustainability materials. We also integrated a controversies approach to support discussion and learning. We taught this course to 150 undergraduate students and conducted both quantitative and qualitative assessments of the course, including comparing results with an “unhacked” marketing course. Findings indicated increased awareness of macro-sustainability topics and movement on appreciation of sustainability and the role marketing can have in achieving this awareness. Finally, we offer a model of how marketing classes at all levels can be “hacked” with a macro-sustainability approach.
      Citation: Journal of Marketing Education
      PubDate: 2021-11-18T04:50:10Z
      DOI: 10.1177/02734753211058070
       
  • Blended Learning in Principles of Marketing: The Effects of Student
           Differences on Student Performance

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      Authors: Joseph P. Cannon, Ritu Lohtia, Brianna JeeWon Paulich
      Abstract: Journal of Marketing Education, Ahead of Print.
      Blended learning, which combines the benefits of both online learning and face-to-face instruction, is becoming popular in higher education. Despite its increase in application, there is limited research on the mechanisms to improve student performance in blended learning courses. This article aims to identify and empirically test individual factors influencing student performance in an introductory marketing course offered in a blended learning format. Through two surveys conducted during the semester at two large, public business schools, we find that metacognitive regulation, metacognitive knowledge, and student effort enhance student performance in blended learning courses. We also find that self-efficacy and course-specific attitudes affect metacognition and student effort. Based on the results, we provide practical strategies to design blended learning courses that improve student performance.
      Citation: Journal of Marketing Education
      PubDate: 2021-11-13T11:45:23Z
      DOI: 10.1177/02734753211058357
       
  • Using Macromarketing to Teach Business Sustainability

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      Authors: Mark Peterson
      Abstract: Journal of Marketing Education, Ahead of Print.
      The first macromarketing seminar held in 1976 represented a first attempt to “hack the system” of business schools to bring a societal focus to the teaching of marketing. This effort resulted eventually in macromarketing becoming a major field of the marketing discipline. Today, forces outside the business school are pointing business schools to broaden their curricula to include social responsibility in the form of macromarketing, sustainability, and marketing for a better world. The purpose of this article is to discuss the challenges and opportunities of teaching macromarketing and sustainability concepts to business students so that more macromarketing managers would develop and exert their influence in marketplaces around the world. Important points include (a) the imperative for macromarketing-minded educators to advocate for curriculum changes in their own business schools, and (b) the need for macromarketing-minded educators to become more capable teachers of macromarketing and sustainability content with students more skeptical about such content. This article offers a constructivist approach to setting the stage for students engaging macromarketing and sustainability content for the first time. Embracing the paradox of managerial macromarketing and integrating experiential learning highlight this approach.
      Citation: Journal of Marketing Education
      PubDate: 2021-10-13T09:11:30Z
      DOI: 10.1177/02734753211048538
       
  • Experiencing the Macromarketing Dimensions of Sustainability: Lessons
           Learned From Field Trips to the Ultra Novel

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      Authors: Anthony Samuel, Robert J. Thomas, Cathy McGouran, Gareth R. T. White
      Abstract: Journal of Marketing Education, Ahead of Print.
      This paper seeks to determine the value of field trips that help establish macromarketing and sustainability scholarship in mainstream business/marketing education. It explores the experiences of postgraduate marketing and business strategy students undertaking a field trip to the “World’s Greenest Football Club,” Forest Green Rovers. It responds to the call to establish the macromarketing viewpoint within business and management education and provides contemporary insight into the hitherto unexplored use of field trips for postgraduate students. Through student focus groups, the study identifies the importance of selecting field trip locations where the complex and interwoven interplay of meso, micro, and macro activities can be critically evaluated through multiple stakeholder interactions. In addition, it points to the value of students experiencing “ultra-novel” organizations and situations to motivate learning, stimulate critical debate, and thereby facilitate cognition of macromarketing systems and sustainability.
      Citation: Journal of Marketing Education
      PubDate: 2021-10-13T09:10:30Z
      DOI: 10.1177/02734753211049825
       
  • Rapid Transitioning to Remote Learning: Shared Responsibility and Coping
           Strategies

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      Authors: Joanne T. Cao, Brigitte Burgess, Jamye K. Foster, Gallayanee Yaoyuneyong, Lacey K. Wallace
      Abstract: Journal of Marketing Education, Ahead of Print.
      This study examined the impact of shared responsibility on the relationship between marketing and other business students’ coping strategies and their satisfaction with the rapid transitioning to remote learning and academic performance expectations. COVID-19 (coronavirus disease 2019) rapidly altered and challenged higher education to maintain pedagogical services provided to students, regardless of faculty or student readiness or experience. As such, shared responsibility can be critical in times of crisis when the university community must pull together for mutual success. Findings indicate that students’ sense of shared responsibility and healthy coping mechanisms lead to student satisfaction with the transition process and more positive academic outcomes. This study is the first to empirically examine shared responsibility in higher education during a crucial period to the authors’ knowledge. By promoting shared responsibility, marketing educators can improve student outcomes and identify those who may need additional support resources.
      Citation: Journal of Marketing Education
      PubDate: 2021-09-18T11:31:32Z
      DOI: 10.1177/02734753211044744
       
  • The Pedagogy of Vulnerability and Marketing Education: Cultivating
           Self-expansion in a Time of Separation

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      Authors: Holly A. Syrdal, Brian A. Vander Schee, Rebecca A. VanMeter, Parker J. Woodroof
      Abstract: Journal of Marketing Education, Ahead of Print.
      Applying the pedagogy of vulnerability and self-expansion theory, the exercise known as the Know Me Activity (KMA) enhances self-expansion by encouraging connections between students and the instructor. The pedagogy of vulnerability is premised on risking self-disclosure as an act of courage. Self-expansion theory is grounded in personal relationships whereby individuals are motivated for personal growth and identify with others to gain access to their resources. In the context of marketing education, self-expansion stems from enhancing student self-awareness for personal growth as well as perceived vulnerability and relatedness of the instructor to encourage access to expertise. The KMA was conducted at three universities and assessed to determine its usefulness as a self-expansion exercise. Survey results indicate that students found the activity contained self-expansion characteristics, and they recommend it for future use. The results of the pretest and posttest analyses also demonstrated an increase in student self-awareness, perceived instructor vulnerability, and perceived instructor relatedness. Self-expansion activities enhance relationships by design and participating in them can lead to increased student effort and persistence. Marketing educators can, therefore, have confidence in utilizing the KMA as a means for mitigating social isolation and encouraging perseverance.
      Citation: Journal of Marketing Education
      PubDate: 2021-08-26T05:32:03Z
      DOI: 10.1177/02734753211041743
       
  • Educating Marketing Students to Understand Designers’ Thought-Worlds

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      Authors: Janneke Blijlevens
      Abstract: Journal of Marketing Education, Ahead of Print.
      Marketers and designers are likely to work together on innovation teams as they both have customer satisfaction as their end goals. Collaboration between these disciplines in innovation teams is often impaired due to the different thought-worlds that drive decision making: intuitive versus rational. To facilitate collaboration between design and marketing it is valuable to teach marketers about designers’ ways of thinking. Approaches to teaching design thinking to marketing students often focus on students becoming more creative, intuitive, and innovative themselves. However, the integration of the two disciplines does not require that marketers become designers, and vice versa, as both bring unique skills necessary for successful innovation. An educational framework is presented that aims to teach marketing students an understanding of the thought-world of design thinking rather than to become design thinkers themselves. The focus is on recognizing how the others’ approach to the same goals are complementary to their own approaches instead of being different or “wrong.” This framework is unique in aligning design thinking phases with critical thinking phases—marketing students’ dominant thinking style—through specifically chosen activities to scaffold the understanding of an intuitive, divergent, and creative thinking approach to the development of innovative marketing ideas.
      Citation: Journal of Marketing Education
      PubDate: 2021-08-18T06:26:13Z
      DOI: 10.1177/02734753211038997
       
  • Student Anxiety, Preparation, and Learning Framework for Responding to
           External Crises: The Moderating Role of Self-Efficacy as a Coping
           Mechanism

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      Authors: James W. Peltier, Pavan Rao Chennamaneni, Kenyatta N. Barber
      Abstract: Journal of Marketing Education, Ahead of Print.
      In response to the Journal of Marketing Education special issue on teaching turmoil and triumphs in times of crisis, we develop and test a student anxiety, preparation and learning framework for responding to external crises. We use structural equation modeling to assess how COVID-19 anxiety impacts classrelated anxiety, class preparation, and class learning, and how these then affect class satisfaction and intent to pursue a sales career. Using three sequential virtual sales competitions, we test our model in the immediate aftermath of the transition from live in-class learning to virtual learning brought on by COVID-19, offering an ideal setting for investigating marketing education in a time of crisis. The findings are unique, and show that how crises are managed impacts the deleterious effects of anxiety on education and learning. While anxiety had the greatest influence on class preparation, class preparation in turn was not related to class learning, class satisfaction, nor intent to pursue a sales career. However, when digital self-efficacy was considered as a moderator, the expected effects of class preparation emerged. Our findings contribute to multiple theoretical contexts, including anxiety, crisis management, self-efficacy, marketing education, and virtual sales role-plays.
      Citation: Journal of Marketing Education
      PubDate: 2021-07-29T11:10:33Z
      DOI: 10.1177/02734753211036500
       
  • The Impact of Live Cases on Student Skill Development in Marketing Courses

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      Authors: Shannon Cummins, Jeff S. Johnson
      Abstract: Journal of Marketing Education, Ahead of Print.
      Live cases, where students work directly with an outside organization to solve real-world problems, can be an immersive learning experience for marketing students. Current scholarship on live case usage in marketing is limited to small samples from a handful of live case devotees. This article draws from a large, international sample of 169 marketing educators to investigate the perceived educational impacts of live cases on student skill development. Specifically, the paper explores student teamwork, conflict handling, time management, presentation, communication, and critical thinking skills. Additionally, the article explores how student skill development is affected by the amount of course time dedicated to the live case as well as faculty experience with live cases.
      Citation: Journal of Marketing Education
      PubDate: 2021-07-22T12:22:18Z
      DOI: 10.1177/02734753211034553
       
  • What Works Best: A Systematic Review of Actual Learning in Marketing and
           Management Education Research

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      Authors: Donald R. Bacon, Kim A. Stewart
      First page: 6
      Abstract: Journal of Marketing Education, Ahead of Print.
      After decades of research in marketing and management education, what do we now know about what educational practices work best for improving actual learning' We answer this question with a qualitative systematic literature review of every contribution published in five marketing and management education journals from inception through May 2020 that provides recommendations for evidence-based best pedagogical practice. Contributions were screened to identify empirical studies that employed measures of actual learning in an appropriate experimental design and reported analyses that met certain statistical standards. Of the 4,160 articles examined, 55 studies met our criteria. Based on the studies’ results, we developed a model for understanding the teaching methods that are most effective for achieving actual learning in marketing and management education. We provide evidence-based pedagogical recommendations for faculty and recommendations for additional research in key areas and for increasing the rigor of pedagogical research.
      Citation: Journal of Marketing Education
      PubDate: 2021-04-17T10:14:14Z
      DOI: 10.1177/02734753211003934
       
  • Student-to-Student Interactions in Marketing Education: A Critical
           Incident Technique-Based Inquiry Into Drivers of Students’
           (Dis)Satisfaction

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      Authors: Marek Gnusowski, Klaus Schoefer
      First page: 25
      Abstract: Journal of Marketing Education, Ahead of Print.
      Business schools are increasingly concerned about retaining and recruiting new students. We examine interactions among marketing students to consider their consequences on student satisfaction. This article’s objective is to determine the drivers of satisfactory and dissatisfactory student-to-student interactions by employing a critical incident technique. In doing so, this study identifies three groups (group assignments, peer relations, and outcomes) and 11 categories of satisfiers and dissatisfiers. The study’s findings advance the understanding of the impact of students-to-student interactions on student satisfaction and illustrate the importance of the management of these interactions in the context of marketing education.
      Citation: Journal of Marketing Education
      PubDate: 2021-06-28T12:54:13Z
      DOI: 10.1177/02734753211027617
       
  • Where There’s a Will, There’s a Way: Synthesizing Creativity,
           Contagious Motivation, and Unique Projects Into the Course Experience

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      Authors: Anjala S. Krishen
      First page: 41
      Abstract: Journal of Marketing Education, Ahead of Print.
      Creativity is not just a catch phrase for the new decade—it is a way of life. While technology-driven innovation can promote efforts to produce optimal solutions, individually driven creativity is necessary to launch and drive cutting-edge, trailblazing ideas. The goal of this study is to examine relationships between creative divergent thinking (CDT) and motivation situated within course projects as antecedents to the overall course experience. The synthesis of transformational leadership, context-dependent fixation hypothesis, strength of weak ties perspective, contagious motivation, and constructivist learning frameworks form the interdisciplinary foundation for the proposed contagious motivation and creative experience model (CMCEM). The proposed marketing classroom model is tested using a structural equation model of N = 540 marketing undergraduate students. Findings indicate that CDT is an important individual characteristic that affects classroom dynamics. Importantly, when students exhibit higher levels of CDT, they perceive higher project uniqueness, higher levels of motivation, higher other student motivation, and more positive course experiences. In addition to other findings, the CMCEM emphasizes the powerful combination of CDT, individual student motivation, the contagious nature of that motivation on other students through well-structured group projects, and the importance of instructors as transformational teachers.
      Citation: Journal of Marketing Education
      PubDate: 2021-04-21T12:12:01Z
      DOI: 10.1177/02734753211006820
       
  • Evaluating E-Book Effectiveness and the Impact on Student Engagement

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      Authors: Adam C. Merkle, Linda K. Ferrell, O. C. Ferrell, Joe F. Hair
      First page: 54
      Abstract: Journal of Marketing Education, Ahead of Print.
      Marketing curricula are experiencing a digital disruption as e-books and other electronic educational resources replace print textbooks. This study investigates student perceptions about the effectiveness of print textbooks and e-books. Specifically, we focus on the perceived effectiveness of e-books and the impact on student engagement. A field-based quasi-experiment was conducted with a sample of 259 students in the Fall semester, and a follow-up sample of 395 students in the Spring semester. The results show a diverse impact of e-books on student engagement. Some aspects of engagement are positively affected while other aspects of student engagement exhibit a neutral or negative leaning impact. The findings also reflect significant variation in e-book effectiveness depending on the course. Finally, we find that e-books moderate the relationship between textbook effectiveness and academic performance engagement. Highly effective e-books result in higher levels of academic performance engagement. Collectively these findings shed light on the current situation and provide a foundation for additional research to further our understanding about e-book effectiveness and its relationship to student engagement.
      Citation: Journal of Marketing Education
      PubDate: 2021-07-29T11:08:34Z
      DOI: 10.1177/02734753211035162
       
  • Growing the Talent Pool: How Sponsorship of Professional Sales Programs
           Enhances Employer Branding

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      Authors: Mark D. Groza, Louis J. Zmich, Mya P. Groza
      First page: 72
      Abstract: Journal of Marketing Education, Ahead of Print.
      Increasingly, professional sales programs receive financial support from company sponsors in exchange for varying types of branding and recruiting opportunities. This study builds on the literature regarding employer branding and talent acquisition by examining the effect sales program sponsorship has on students. Grounded in organizational reputation theories, brand equity, and the literature on corporate sponsorship, it is proposed that sponsoring a sales program leads to positive student–firm related perceptions. Additionally, it is predicted that classroom engagement in the form of coteaching enhances these positive effects. Two natural field experiments, one involving two semesters of professional sales students (n = 90), the other involving four semesters of professional sales students (n = 174), are conducted to test the conceptual model. Results confirm the study’s predictions that sponsoring firms are perceived more favorably by students, and classroom engagement enhances these positive perceptions. Finally, results suggest that firms with lower initial familiarity among students have the most to gain in terms of enhancing student perceptions through coteaching.
      Citation: Journal of Marketing Education
      PubDate: 2021-07-10T07:06:02Z
      DOI: 10.1177/02734753211028641
       
  • Considering a Marketing Degree' Student Perceptions of General Versus
           Specialized Majors

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      Authors: JoAnn L. Atkin, Anthony Alland Bowie, Scott Cowley, James A. Eckert, Bruce G. Ferrin, Robert L. Harrison, Karen M. Lancendorfer, Mushtaq Luqmani, Zahida Luqmani, Thaweephan Leingpibul, Alhassan G. Mumuni, Kelley O’Reilly, Zahir A. Quraeshi, Robert G. Samples, Ann Veeck, Hu Xie, Marcellis M. Zondag
      First page: 85
      Abstract: Journal of Marketing Education, Ahead of Print.
      Many business colleges offer specialized marketing majors in addition to the general marketing major. Given the extra resources needed to maintain multiple majors, in a time when higher education budgets are being strained, a need exists to understand how students make choices among these majors and what students perceive to be the advantages of general marketing majors versus specialized marketing majors. Using social cognitive theory, we examine how students make selections among choices in marketing-related majors, focusing on influence and compatibility factors. We surveyed 608 marketing majors representing one general and five specialized marketing majors. The findings indicate that, compared with general marketing majors, students’ choice of a specialized major is significantly more likely to be influenced by faculty and other students in the major. Also, the results show that students rate specialized majors better than a general marketing major in terms of self-efficacy, culture, and professional fit. On the other hand, students rate the general marketing major better than specialized majors in flexibility. These results have implications for supporting the priorities of students in both general and specialized majors.
      Citation: Journal of Marketing Education
      PubDate: 2021-07-08T10:06:34Z
      DOI: 10.1177/02734753211028888
       
  • Dazzling Descriptions and Tantalizing Titles: How Simple Versus Complex
           Course Information Influences Course Selection

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      Authors: James A. Mourey, Melissa M. Markley, Stephen K. Koernig
      First page: 100
      Abstract: Journal of Marketing Education, Ahead of Print.
      Research exploring a student’s “path to purchase” when considering course selection has revealed a number of influential factors including course content, reputation, and professor style. To date, little is known about the direct (or indirect) influence that course titles and course descriptions have on student interest and enrollment in courses, or how easy-sounding (simple) versus difficult-sounding (complex) information is inferred and interpreted as it relates to various enrollment markers. Using ideas from metacognition research, this research explores the impact of subjective assessment of simple versus complex course titles and course descriptions on general interest in a course and enrollment intentions. Findings indicate that not only does an easy versus complex course description affect enrollment intention, but it also affects subjective interpretations of course interest, expected workload, and learning outcomes, whereas course title has few meaningful effects. Application of these ideas for specific students and future research opportunities are discussed.
      Citation: Journal of Marketing Education
      PubDate: 2021-06-12T06:15:36Z
      DOI: 10.1177/02734753211017625
       
  • How Faculty Status Impacts Student Evaluations of Teaching: A Study of
           Full- Versus Part-Time Marketing Faculty

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      Authors: Armen Tashchian, Maria Kalamas Hedden, William R. Forrester
      First page: 113
      Abstract: Journal of Marketing Education, Ahead of Print.
      The present multiyear study sheds light on the effects of faculty status on student evaluations of teaching (SETs). By comparing actual SETs of full- versus part-time marketing faculty, this study fills a void in the marketing education literature. Collecting first-hand institutionally administered SETs (N = 6,123) over a seven-year period, the extended data collection phase includes 21 semesters and 240 undergraduate courses. Study findings reveal that students perceive full-time faculty as more knowledgeable, enthusiastic, and better prepared for class than part-time faculty. Full-timers are also better able to communicate the subject matter and develop assignments focused on student learning than part-timers. In contrast, students perceive part-time faculty as better able to relate the course material to the real world, develop exam questions that reflect lectures and assignments, and return graded material more quickly than full-time faculty. Compared with part-time faculty, students perceive full-time faculty as being more rigorous and tougher in terms of grading. Given the differences regarding instructor knowledge, pedagogical skill, rigor, and grading, the discussion of the findings rests on how faculty status affects the overall quality of higher education.
      Citation: Journal of Marketing Education
      PubDate: 2021-05-20T02:35:56Z
      DOI: 10.1177/02734753211013561
       
 
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