JournalTOCs

Journal of Marketing Communications
Journal Prestige (SJR): 1.074

Citation Impact (citeScore): 2
Number of Followers: 11

Hybrid journal * Containing 1 Open Access article(s) in this issue *
ISSN (Print) 1352-7266 - ISSN (Online) 1466-4445
Published by Taylor and Francis

[2648 journals]

Corporate allies or adversaries: An exploration of the relationship
between public relations and marketing among Ghanaian practitioners
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  Authors: Albert Anani-Bossman, Samuela Agyapomaa Obeng
  Pages: 1 - 18
  Abstract: .
  
  Citation: Journal of Marketing Communications
  PubDate: 2022-08-08T09:15:01Z
  DOI: 10.1080/13527266.2022.2105932
The impact of personalization on viral behavior intentions on TikTok: The
role of perceived creativity, authenticity, and need for uniqueness
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  Authors: Shu-Chuan Chu, Tao Deng, Juan Mundel
  Pages: 1 - 20
  Abstract: .
  
  Citation: Journal of Marketing Communications
  PubDate: 2022-07-29T06:44:07Z
  DOI: 10.1080/13527266.2022.2098364
Inclusive advertising through the soundtrack: Insights from people with
tinnitus
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  Authors: Manuel Palencia-Lefler
  Pages: 1 - 21
  Abstract: .
  
  Citation: Journal of Marketing Communications
  PubDate: 2022-07-22T03:11:46Z
  DOI: 10.1080/13527266.2022.2103584
Impact of COVID-19 on TV advertisements: informational, transformational &
narrative analyses of post-COVID-19 TV advertisements
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  Authors: Daneshwar Sharma, Rahul Meena
  Pages: 1 - 28
  Abstract: .
  
  Citation: Journal of Marketing Communications
  PubDate: 2022-07-20T12:57:47Z
  DOI: 10.1080/13527266.2022.2098518
My good old days versus those good old days: moderating effects of power
distance belief and product social visibility
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  Authors: Bing Shi, Junjie Wang, Jiaming Shi, Chunyu Tan, Tingyun Hu
  Pages: 1 - 25
  Abstract: .
  
  Citation: Journal of Marketing Communications
  PubDate: 2022-07-19T12:37:17Z
  DOI: 10.1080/13527266.2022.2098519
Winning BOP consumers’ vote using effective political marketing
communications within their social networks
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  Authors: Subhojit Sengupta, Srabanti Mukherjee, Biplab Dattab, Abhinav Srivastava
  Pages: 1 - 26
  Abstract: .
  
  Citation: Journal of Marketing Communications
  PubDate: 2022-07-18T01:21:21Z
  DOI: 10.1080/13527266.2022.2096098
Sharing healthy lifestyle information on social media during the COVID-19
pandemic: a moderated mediation model
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  Authors: Balamoorthy S, Bibhas Chandra
  Pages: 1 - 22
  Abstract: .
  
  Citation: Journal of Marketing Communications
  PubDate: 2022-07-17T06:09:20Z
  DOI: 10.1080/13527266.2022.2093943
Introduction to the special issue ”Omni-channel communication:
Delivering unified communications across all branded touch-points”
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  Authors: Lucia Porcu, Salvador Del Barrio-García
  Pages: 1 - 4
  Abstract: .
  
  Citation: Journal of Marketing Communications
  PubDate: 2022-07-15T06:47:57Z
  DOI: 10.1080/13527266.2022.2097297
Marketing communication in luxury research: a framework-based literature
review and research agenda
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  Authors: Antigone G. Kyrousi, Eirini Koronaki, Athina Y. Zotou
  Pages: 1 - 30
  Abstract: .
  
  Citation: Journal of Marketing Communications
  PubDate: 2022-07-15T06:46:15Z
  DOI: 10.1080/13527266.2022.2095581
Influence of emotional marketing on consumer behavior towards food and
beverage brands during the COVID-19 pandemic: a study from Lebanon
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  Authors: Rana Bou Saada, Imad Bou-Hamad, Dunia Harajli
  Pages: 1 - 18
  Abstract: .
  
  Citation: Journal of Marketing Communications
  PubDate: 2022-06-21T05:03:12Z
  DOI: 10.1080/13527266.2022.2088600
The impact of social media marketing and brand credibility on higher
education institutes’ brand equity in emerging countries
Open Access Article
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  Authors: Charitha Harshani Perera, Rajkishore Nayak, Long Thang Van Nguyen
  Pages: 1 - 26
  Abstract: .
  
  Citation: Journal of Marketing Communications
  PubDate: 2022-06-13T11:25:22Z
  DOI: 10.1080/13527266.2022.2086284
An empirical investigation into the effectiveness of cost transparency:
Evidence from apparel brands
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  Authors: Xiao Tong, Jin Su
  Pages: 1 - 26
  Abstract: .
  
  Citation: Journal of Marketing Communications
  PubDate: 2022-06-09T01:07:36Z
  DOI: 10.1080/13527266.2022.2086285
Factors affecting consumer attitudes towards SMS advertising in the
Palestinian banking sector. The moderating role of national culture
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  Authors: Mohammed Salem, Samir Baidoun, Rushdy Wady, Nael Alhajsaleh, Mohammed Hamouda
  Pages: 1 - 22
  Abstract: .
  
  Citation: Journal of Marketing Communications
  PubDate: 2022-05-22T08:09:54Z
  DOI: 10.1080/13527266.2022.2078398
Does sex sell' Examining the effect of sex appeals in social media ads
on engagement with the ad and actual purchase
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  Authors: Kristin Stewart, Vassilis Dalakas, Danielle Eells
  Pages: 1 - 14
  Abstract: .
  
  Citation: Journal of Marketing Communications
  PubDate: 2022-05-10T03:06:38Z
  DOI: 10.1080/13527266.2022.2072367
Social anxiety and the consumer: Examining the relationship between social
media users’ level of social anxiety and attitudes toward customer
service channels
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  Authors: Aneta Zalinska, G. Agopian
  Pages: 1 - 32
  Abstract: .
  
  Citation: Journal of Marketing Communications
  PubDate: 2022-05-07T01:43:02Z
  DOI: 10.1080/13527266.2022.2073602
Fighting negative rumors with trust-based rumor-refutation strategy
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  Authors: Hyejin Kim, Euna Mehnaz Khan, Jisu Huh, Jaideep Srivastava
  Pages: 1 - 25
  Abstract: .
  
  Citation: Journal of Marketing Communications
  PubDate: 2022-04-27T07:35:55Z
  DOI: 10.1080/13527266.2022.2066155
An influencer like me: Examining the impact of the social status of
Influencers
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  Authors: Do Yuon Kim, Minjung Park, Hye-Young Kim
  Pages: 1 - 22
  Abstract: .
  
  Citation: Journal of Marketing Communications
  PubDate: 2022-04-18T05:25:13Z
  DOI: 10.1080/13527266.2022.2066153
How product information and source credibility affect consumer attitudes
and intentions towards innovative food products
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  Authors: Levke Walten, Klaus-Peter Wiedmann
  Pages: 1 - 17
  Abstract: .
  
  Citation: Journal of Marketing Communications
  PubDate: 2022-04-06T06:55:40Z
  DOI: 10.1080/13527266.2022.2061033
Country tourism advertising as a tool of spillover effects on the example
of Poland
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  Authors: Joanna Kosmaczewska, SangJun Kim
  Pages: 1 - 19
  Abstract: .
  
  Citation: Journal of Marketing Communications
  PubDate: 2022-04-02T05:15:23Z
  DOI: 10.1080/13527266.2022.2058985
Investigating the effects of host trust, credibility, and authenticity in
podcast advertising
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  Authors: Nancy H. Brinson, Laura L. Lemon
  Pages: 1 - 19
  Abstract: .
  
  Citation: Journal of Marketing Communications
  PubDate: 2022-03-24T05:46:19Z
  DOI: 10.1080/13527266.2022.2054017
The effect of evidence in nonprofit donation requests: how does mindset
play a role'
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  Authors: Ahmet Koksal, Aaron Johnson, Somak Banerjee, Sujay Dutta
  Pages: 1 - 19
  Abstract: .
  
  Citation: Journal of Marketing Communications
  PubDate: 2022-03-23T06:25:10Z
  DOI: 10.1080/13527266.2022.2056230
Improving the media mix: how promotional products enhance advertising
impact
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  Authors: Fang Liu, Paul LeBlanc, Ali Kanso, Richard Nelson
  Pages: 1 - 20
  Abstract: .
  
  Citation: Journal of Marketing Communications
  PubDate: 2022-03-23T01:47:19Z
  DOI: 10.1080/13527266.2022.2054850
How do morning and friendly ads influence mobile advertising' A
mediation perspective using appraisal theory
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  Authors: Ava Hajian, Victor R. Prybutok, Hsia-Ching Chang
  Pages: 1 - 23
  Abstract: .
  
  Citation: Journal of Marketing Communications
  PubDate: 2022-03-19T01:33:50Z
  DOI: 10.1080/13527266.2022.2053869
Marketing mobile payment to baby boomers during COVID-19 pandemic: The
role of emotional appeal, advertising creativity and perceived value
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  Authors: Zazli Lily Wisker
  Pages: 1 - 23
  Abstract: .
  
  Citation: Journal of Marketing Communications
  PubDate: 2022-03-17T06:12:40Z
  DOI: 10.1080/13527266.2022.2054016
The customer journey: a proposal of indicators to evaluate integration and
customer orientation
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  Authors: Mariola Palazón, Manuela López, María Sicilia, Inés López
  Pages: 1 - 32
  Abstract: .
  
  Citation: Journal of Marketing Communications
  PubDate: 2022-03-16T05:52:24Z
  DOI: 10.1080/13527266.2022.2051584
Will humor increase the effectiveness of human papillomavirus (HPV)
advertising' exploring the role of humor, STD information, and
knowledge
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  Authors: Hye Jin Yoon, Eunjin Anna Kim, Sung in Choi
  Pages: 1 - 19
  Abstract: .
  
  Citation: Journal of Marketing Communications
  PubDate: 2022-03-07T01:54:47Z
  DOI: 10.1080/13527266.2022.2048682
An exploration of the impact of gender on customer engagement
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  Authors: David Gligor, Sıddık Bozkurt, Emma Welch, Nichole Gligor
  Pages: 1 - 24
  Abstract: .
  
  Citation: Journal of Marketing Communications
  PubDate: 2022-02-22T01:19:22Z
  DOI: 10.1080/13527266.2022.2030390
Dual routes or a one-way to persuasion' The elaboration likelihood
model versus the unimodel
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  Authors: Kamel El Hedhli, Haithem Zourrig
  Pages: 1 - 22
  Abstract: .
  
  Citation: Journal of Marketing Communications
  PubDate: 2022-02-17T10:12:14Z
  DOI: 10.1080/13527266.2022.2034033
The impact of Digital Marketing and Promotional Strategies on attitude and
purchase intention towards financial products and service: A Case of
emerging economy
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  Authors: Pallavi Dogra, Arun Kaushal
  Pages: 1 - 28
  Abstract: .
  
  Citation: Journal of Marketing Communications
  PubDate: 2022-02-11T07:02:35Z
  DOI: 10.1080/13527266.2022.2032798
Can warning labels mitigate effects of advertising message claims in
celebrity-endorsed Instagram-based electronic cigarette
advertisements' Influence on social media users’ E-cigarette
attitudes and behavioral intentions
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  Authors: Joe Phua, Dongjae (Jay) Lim
  Pages: 1 - 21
  Abstract: .
  
  Citation: Journal of Marketing Communications
  PubDate: 2022-02-10T06:54:52Z
  DOI: 10.1080/13527266.2022.2037008
Emotional Effects of Product Form in Individualist and Collectivist
Cultures
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  Authors: Parisa Jourabchi Amirkhizi, Shahab Pourtalebi, Naeimeh Anzabi
  Pages: 1 - 15
  Abstract: .
  
  Citation: Journal of Marketing Communications
  PubDate: 2022-02-08T04:04:20Z
  DOI: 10.1080/13527266.2022.2037009
Is it possible to create a favorable impression of greenness on skin care
websites'
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  Authors: Michelle I. Seelig
  Pages: 1 - 21
  Abstract: .
  
  Citation: Journal of Marketing Communications
  PubDate: 2022-01-18T04:43:43Z
  DOI: 10.1080/13527266.2022.2028880