Subjects -> BUSINESS AND ECONOMICS (Total: 3570 journals)
    - ACCOUNTING (132 journals)
    - BANKING AND FINANCE (306 journals)
    - BUSINESS AND ECONOMICS (1248 journals)
    - CONSUMER EDUCATION AND PROTECTION (20 journals)
    - COOPERATIVES (4 journals)
    - ECONOMIC SCIENCES: GENERAL (212 journals)
    - ECONOMIC SYSTEMS, THEORIES AND HISTORY (235 journals)
    - FASHION AND CONSUMER TRENDS (20 journals)
    - HUMAN RESOURCES (103 journals)
    - INSURANCE (26 journals)
    - INTERNATIONAL COMMERCE (145 journals)
    - INTERNATIONAL DEVELOPMENT AND AID (103 journals)
    - INVESTMENTS (22 journals)
    - LABOR AND INDUSTRIAL RELATIONS (61 journals)
    - MACROECONOMICS (17 journals)
    - MANAGEMENT (595 journals)
    - MARKETING AND PURCHASING (116 journals)
    - MICROECONOMICS (23 journals)
    - PRODUCTION OF GOODS AND SERVICES (143 journals)
    - PUBLIC FINANCE, TAXATION (37 journals)
    - TRADE AND INDUSTRIAL DIRECTORIES (2 journals)

PRODUCTION OF GOODS AND SERVICES (143 journals)                     

Showing 1 - 137 of 137 Journals sorted alphabetically
Asia Pacific Journal of Marketing and Logistics     Hybrid Journal   (Followers: 8)
Asian Journal of Marketing     Open Access   (Followers: 5)
Australasian Marketing Journal (AMJ)     Hybrid Journal   (Followers: 4)
BMC Health Services Research     Open Access   (Followers: 22)
Capital Markets Law Journal     Hybrid Journal   (Followers: 4)
Cleaner Environmental Systems     Open Access  
Cleaner Production Letters     Hybrid Journal  
Cleaner Waste Systems     Open Access   (Followers: 2)
Consumption Markets & Culture     Hybrid Journal   (Followers: 6)
Customer Needs and Solutions     Hybrid Journal   (Followers: 4)
Direct Marketing An International Journal     Hybrid Journal   (Followers: 4)
Disaster Prevention and Management     Hybrid Journal   (Followers: 30)
Economic & Labour Market Review     Hybrid Journal   (Followers: 13)
Electronic Markets     Hybrid Journal   (Followers: 6)
Emerging Markets Review     Hybrid Journal   (Followers: 10)
European Journal of Marketing     Hybrid Journal   (Followers: 22)
Financial Markets, Institutions & Instruments     Hybrid Journal   (Followers: 38)
Food Packaging and Shelf Life     Hybrid Journal   (Followers: 3)
Foundations and Trends® in Marketing     Full-text available via subscription   (Followers: 11)
Future Business Journal     Open Access   (Followers: 2)
Global Journal of Emerging Market Economies     Hybrid Journal   (Followers: 1)
Health Services and Outcomes Research Methodology     Hybrid Journal   (Followers: 6)
Health Services Management Research     Hybrid Journal   (Followers: 16)
Health Services Research     Hybrid Journal   (Followers: 18)
i+Diseño : Revista científico-académica internacional de Innovación, Investigación y Desarrollo en Diseño     Open Access  
Independent Journal of Management & Production     Open Access   (Followers: 1)
Ingeniería y Competitividad     Open Access  
International Journal of Advanced Operations Management     Hybrid Journal   (Followers: 7)
International Journal of Bank Marketing     Hybrid Journal   (Followers: 4)
International Journal of Business and Emerging Markets     Hybrid Journal   (Followers: 1)
International Journal of Business Forecasting and Marketing Intelligence     Hybrid Journal   (Followers: 3)
International Journal of Electronic Marketing and Retailing     Hybrid Journal   (Followers: 5)
International Journal of Emerging Markets     Hybrid Journal   (Followers: 3)
International Journal of Entrepreneurial Venturing     Hybrid Journal   (Followers: 1)
International Journal of Financial Services Management     Hybrid Journal   (Followers: 1)
International Journal of Information Systems and Supply Chain Management     Full-text available via subscription   (Followers: 10)
International Journal of Inventory Research     Hybrid Journal  
International Journal of Lean Six Sigma     Hybrid Journal   (Followers: 8)
International Journal of Logistics Economics and Globalisation     Hybrid Journal   (Followers: 3)
International Journal of Managing Projects in Business     Hybrid Journal   (Followers: 3)
International Journal of Market Research     Hybrid Journal   (Followers: 14)
International Journal of Nonprofit & Voluntary Sector Marketing     Hybrid Journal   (Followers: 7)
International Journal of Pharmaceutical and Healthcare Marketing     Hybrid Journal   (Followers: 4)
International Journal of Planning and Scheduling     Hybrid Journal   (Followers: 2)
International Journal of Product Development     Hybrid Journal   (Followers: 1)
International Journal of Production Economics     Hybrid Journal   (Followers: 19)
International Journal of Production Management and Engineering     Open Access   (Followers: 4)
International Journal of Production Research     Hybrid Journal   (Followers: 13)
International Journal of Productivity and Quality Management     Hybrid Journal   (Followers: 4)
International Journal of Quality and Service Sciences     Hybrid Journal   (Followers: 2)
International Journal of Quality Innovation     Open Access   (Followers: 4)
International Journal of Research in Marketing     Hybrid Journal   (Followers: 18)
International Journal of Service Industry Management     Hybrid Journal   (Followers: 1)
International Journal of Services and Standards     Hybrid Journal   (Followers: 1)
International Journal of Services Operations and Informatics     Hybrid Journal   (Followers: 1)
International Journal of Services Sciences     Hybrid Journal  
International Journal of Supply Chain and Inventory Management     Hybrid Journal   (Followers: 7)
International Journal of Supply Chain and Operations Resilience     Hybrid Journal   (Followers: 3)
International Journal of Supply Chain Management     Open Access   (Followers: 15)
International Journal of Systems Science : Operations & Logistics     Hybrid Journal  
International Journal of Technology Marketing     Hybrid Journal   (Followers: 3)
International Journal of Trade and Global Markets     Hybrid Journal   (Followers: 2)
Internet Reference Services Quarterly     Hybrid Journal   (Followers: 33)
JCMS : Journal of Common Market Studies     Hybrid Journal   (Followers: 48)
Journal of Advances in Management Research     Hybrid Journal   (Followers: 1)
Journal of Benefit-Cost Analysis     Hybrid Journal   (Followers: 2)
Journal of Business & Industrial Marketing     Hybrid Journal   (Followers: 8)
Journal of Business Logistics     Hybrid Journal   (Followers: 8)
Journal of Business Venturing     Hybrid Journal   (Followers: 29)
Journal of Cleaner Production     Hybrid Journal   (Followers: 27)
Journal of Consumer Marketing     Hybrid Journal   (Followers: 19)
Journal of Database Marketing & Customer Strategy Management     Hybrid Journal   (Followers: 5)
Journal of Direct Data and Digital Marketing Practice     Hybrid Journal   (Followers: 6)
Journal of Emerging Knowledge on Emerging Markets     Open Access  
Journal of Entrepreneurial Finance     Open Access  
Journal of Financial Markets     Hybrid Journal   (Followers: 28)
Journal of Food Products Marketing     Hybrid Journal   (Followers: 1)
Journal of Foodservice Business Research     Hybrid Journal  
Journal of Global Marketing     Hybrid Journal   (Followers: 4)
Journal of Global Operations and Strategic Sourcing     Hybrid Journal   (Followers: 1)
Journal of Health Services Research and Policy     Hybrid Journal   (Followers: 16)
Journal of International Consumer Marketing     Hybrid Journal   (Followers: 9)
Journal of International Financial Markets, Institutions and Money     Hybrid Journal   (Followers: 19)
Journal of Loss Prevention in the Process Industries     Hybrid Journal   (Followers: 7)
Journal of Marketing     Full-text available via subscription   (Followers: 51)
Journal of Marketing Communications     Hybrid Journal   (Followers: 11)
Journal of Marketing Education     Hybrid Journal   (Followers: 7)
Journal of Marketing Research     Full-text available via subscription   (Followers: 70)
Journal of Nonprofit & Public Sector Marketing     Hybrid Journal   (Followers: 5)
Journal of Operations and Supply Chain Management     Open Access   (Followers: 6)
Journal of Political Marketing     Hybrid Journal   (Followers: 3)
Journal of Prediction Markets     Full-text available via subscription   (Followers: 1)
Journal of Product Innovation Management     Hybrid Journal   (Followers: 23)
Journal of Production Research & Management     Full-text available via subscription   (Followers: 3)
Journal of Productivity Analysis     Hybrid Journal   (Followers: 4)
Journal of Progressive Human Services     Hybrid Journal   (Followers: 1)
Journal of Public Policy & Marketing     Full-text available via subscription   (Followers: 14)
Journal of Relationship Marketing     Hybrid Journal   (Followers: 7)
Journal of Retailing and Consumer Services     Hybrid Journal   (Followers: 5)
Journal of Service Research     Hybrid Journal   (Followers: 6)
Journal of Services Marketing     Hybrid Journal   (Followers: 11)
Journal of Strategic Marketing     Hybrid Journal   (Followers: 11)
Journal of Targeting Measurement and Analysis for Marketing     Hybrid Journal   (Followers: 1)
Journal of Technology Management & Innovation     Open Access   (Followers: 5)
Journal of the Academy of Marketing Science     Hybrid Journal   (Followers: 25)
Journal of Vacation Marketing     Hybrid Journal   (Followers: 2)
Logistics     Open Access   (Followers: 1)
Logistics Journal     Open Access   (Followers: 2)
Management and Administrative Sciences Review     Open Access  
Management and Production Engineering Review     Open Access   (Followers: 1)
Manufacturing & Service Operations Management     Full-text available via subscription   (Followers: 17)
Marketing Intelligence & Planning     Hybrid Journal   (Followers: 4)
Marketing Letters     Hybrid Journal   (Followers: 10)
Marketing Review     Full-text available via subscription  
Marketing Science     Full-text available via subscription   (Followers: 34)
Psychological Services     Full-text available via subscription   (Followers: 4)
Psychology & Marketing     Hybrid Journal   (Followers: 10)
Qualitative Market Research: An International Journal     Hybrid Journal   (Followers: 3)
Quantitative Marketing and Economics     Hybrid Journal   (Followers: 4)
Reproduction Fertility and Development     Hybrid Journal   (Followers: 4)
Review of Pacific Basin Financial Markets and Policies     Hybrid Journal  
Revista Eletrônica Academicus     Open Access  
Revue Interventions économiques     Open Access   (Followers: 1)
Service Business     Hybrid Journal   (Followers: 1)
Service Oriented Computing and Applications     Hybrid Journal   (Followers: 2)
Service Science     Full-text available via subscription   (Followers: 1)
Services Marketing Quarterly     Hybrid Journal   (Followers: 5)
Social Marketing Quarterly     Hybrid Journal   (Followers: 6)
Strategy Management Logistics     Open Access   (Followers: 2)
Supply Chain Forum : an International Journal     Full-text available via subscription   (Followers: 7)
Sustainable Production and Consumption     Full-text available via subscription   (Followers: 1)
Technology Operation Management     Hybrid Journal  
The Journal of Futures Markets     Hybrid Journal   (Followers: 6)
The Service Industries Journal     Hybrid Journal   (Followers: 4)
Universal Journal of Industrial and Business Management     Open Access  
Venture Capital: An International Journal of Entrepreneurial Finance     Hybrid Journal   (Followers: 1)
WPOM - Working Papers on Operations Management     Open Access   (Followers: 1)

           

Similar Journals
Journal Cover
Journal of Marketing Communications
Journal Prestige (SJR): 1.074
Citation Impact (citeScore): 2
Number of Followers: 11  
 
Hybrid Journal Hybrid journal   * Containing 3 Open Access Open Access article(s) in this issue *
ISSN (Print) 1352-7266 - ISSN (Online) 1466-4445
Published by Taylor and Francis Homepage  [2648 journals]
  • Does sex sell' Examining the effect of sex appeals in social media ads
           on engagement with the ad and actual purchase

    • Free pre-print version: Loading...

      Authors: Kristin Stewart, Vassilis Dalakas, Danielle Eells
      Pages: 1 - 14
      Abstract: .

      Citation: Journal of Marketing Communications
      PubDate: 2022-05-10T03:06:38Z
      DOI: 10.1080/13527266.2022.2072367
       
  • Social anxiety and the consumer: Examining the relationship between social
           media users’ level of social anxiety and attitudes toward customer
           service channels

    • Free pre-print version: Loading...

      Authors: Aneta Zalinska, G. Agopian
      Pages: 1 - 32
      Abstract: .

      Citation: Journal of Marketing Communications
      PubDate: 2022-05-07T01:43:02Z
      DOI: 10.1080/13527266.2022.2073602
       
  • Fighting negative rumors with trust-based rumor-refutation strategy

    • Free pre-print version: Loading...

      Authors: Hyejin Kim, Euna Mehnaz Khan, Jisu Huh, Jaideep Srivastava
      Pages: 1 - 25
      Abstract: .

      Citation: Journal of Marketing Communications
      PubDate: 2022-04-27T07:35:55Z
      DOI: 10.1080/13527266.2022.2066155
       
  • An influencer like me: Examining the impact of the social status of
           Influencers

    • Free pre-print version: Loading...

      Authors: Do Yuon Kim, Minjung Park, Hye-Young Kim
      Pages: 1 - 22
      Abstract: .

      Citation: Journal of Marketing Communications
      PubDate: 2022-04-18T05:25:13Z
      DOI: 10.1080/13527266.2022.2066153
       
  • How product information and source credibility affect consumer attitudes
           and intentions towards innovative food products

    • Free pre-print version: Loading...

      Authors: Levke Walten, Klaus-Peter Wiedmann
      Pages: 1 - 17
      Abstract: .

      Citation: Journal of Marketing Communications
      PubDate: 2022-04-06T06:55:40Z
      DOI: 10.1080/13527266.2022.2061033
       
  • Country tourism advertising as a tool of spillover effects on the example
           of Poland

    • Free pre-print version: Loading...

      Authors: Joanna Kosmaczewska, SangJun Kim
      Pages: 1 - 19
      Abstract: .

      Citation: Journal of Marketing Communications
      PubDate: 2022-04-02T05:15:23Z
      DOI: 10.1080/13527266.2022.2058985
       
  • Investigating the effects of host trust, credibility, and authenticity in
           podcast advertising

    • Free pre-print version: Loading...

      Authors: Nancy H. Brinson, Laura L. Lemon
      Pages: 1 - 19
      Abstract: .

      Citation: Journal of Marketing Communications
      PubDate: 2022-03-24T05:46:19Z
      DOI: 10.1080/13527266.2022.2054017
       
  • The effect of evidence in nonprofit donation requests: how does mindset
           play a role'

    • Free pre-print version: Loading...

      Authors: Ahmet Koksal, Aaron Johnson, Somak Banerjee, Sujay Dutta
      Pages: 1 - 19
      Abstract: .

      Citation: Journal of Marketing Communications
      PubDate: 2022-03-23T06:25:10Z
      DOI: 10.1080/13527266.2022.2056230
       
  • Improving the media mix: how promotional products enhance advertising
           impact

    • Free pre-print version: Loading...

      Authors: Fang Liu, Paul LeBlanc, Ali Kanso, Richard Nelson
      Pages: 1 - 20
      Abstract: .

      Citation: Journal of Marketing Communications
      PubDate: 2022-03-23T01:47:19Z
      DOI: 10.1080/13527266.2022.2054850
       
  • How do morning and friendly ads influence mobile advertising' A
           mediation perspective using appraisal theory

    • Free pre-print version: Loading...

      Authors: Ava Hajian, Victor R. Prybutok, Hsia-Ching Chang
      Pages: 1 - 23
      Abstract: .

      Citation: Journal of Marketing Communications
      PubDate: 2022-03-19T01:33:50Z
      DOI: 10.1080/13527266.2022.2053869
       
  • Marketing mobile payment to baby boomers during COVID-19 pandemic: The
           role of emotional appeal, advertising creativity and perceived value

    • Free pre-print version: Loading...

      Authors: Zazli Lily Wisker
      Pages: 1 - 23
      Abstract: .

      Citation: Journal of Marketing Communications
      PubDate: 2022-03-17T06:12:40Z
      DOI: 10.1080/13527266.2022.2054016
       
  • The customer journey: a proposal of indicators to evaluate integration and
           customer orientation

    • Free pre-print version: Loading...

      Authors: Mariola Palazón, Manuela López, María Sicilia, Inés López
      Pages: 1 - 32
      Abstract: .

      Citation: Journal of Marketing Communications
      PubDate: 2022-03-16T05:52:24Z
      DOI: 10.1080/13527266.2022.2051584
       
  • Will humor increase the effectiveness of human papillomavirus (HPV)
           advertising' exploring the role of humor, STD information, and
           knowledge

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      Authors: Hye Jin Yoon, Eunjin Anna Kim, Sung in Choi
      Pages: 1 - 19
      Abstract: .

      Citation: Journal of Marketing Communications
      PubDate: 2022-03-07T01:54:47Z
      DOI: 10.1080/13527266.2022.2048682
       
  • An exploration of the impact of gender on customer engagement

    • Free pre-print version: Loading...

      Authors: David Gligor, Sıddık Bozkurt, Emma Welch, Nichole Gligor
      Pages: 1 - 24
      Abstract: .

      Citation: Journal of Marketing Communications
      PubDate: 2022-02-22T01:19:22Z
      DOI: 10.1080/13527266.2022.2030390
       
  • Dual routes or a one-way to persuasion' The elaboration likelihood
           model versus the unimodel

    • Free pre-print version: Loading...

      Authors: Kamel El Hedhli, Haithem Zourrig
      Pages: 1 - 22
      Abstract: .

      Citation: Journal of Marketing Communications
      PubDate: 2022-02-17T10:12:14Z
      DOI: 10.1080/13527266.2022.2034033
       
  • The impact of Digital Marketing and Promotional Strategies on attitude and
           purchase intention towards financial products and service: A Case of
           emerging economy

    • Free pre-print version: Loading...

      Authors: Pallavi Dogra, Arun Kaushal
      Pages: 1 - 28
      Abstract: .

      Citation: Journal of Marketing Communications
      PubDate: 2022-02-11T07:02:35Z
      DOI: 10.1080/13527266.2022.2032798
       
  • Can warning labels mitigate effects of advertising message claims in
           celebrity-endorsed Instagram-based electronic cigarette
           advertisements' Influence on social media users’ E-cigarette
           attitudes and behavioral intentions

    • Free pre-print version: Loading...

      Authors: Joe Phua, Dongjae (Jay) Lim
      Pages: 1 - 21
      Abstract: .

      Citation: Journal of Marketing Communications
      PubDate: 2022-02-10T06:54:52Z
      DOI: 10.1080/13527266.2022.2037008
       
  • Emotional Effects of Product Form in Individualist and Collectivist
           Cultures

    • Free pre-print version: Loading...

      Authors: Parisa Jourabchi Amirkhizi, Shahab Pourtalebi, Naeimeh Anzabi
      Pages: 1 - 15
      Abstract: .

      Citation: Journal of Marketing Communications
      PubDate: 2022-02-08T04:04:20Z
      DOI: 10.1080/13527266.2022.2037009
       
  • Is it possible to create a favorable impression of greenness on skin care
           websites'

    • Free pre-print version: Loading...

      Authors: Michelle I. Seelig
      Pages: 1 - 21
      Abstract: .

      Citation: Journal of Marketing Communications
      PubDate: 2022-01-18T04:43:43Z
      DOI: 10.1080/13527266.2022.2028880
       
  • The importance of congruence between stakeholder prosocial motivation and
           CSR attributions: effects on stakeholders’ donations and sense-making of
           prosocial identities

    • Free pre-print version: Loading...

      Authors: Baobao Song, Mary Ann Ferguson
      Pages: 1 - 19
      Abstract: .

      Citation: Journal of Marketing Communications
      PubDate: 2021-12-31T11:51:15Z
      DOI: 10.1080/13527266.2021.2021971
       
  • Social norms, cues and improved communication to influence behaviour
           change of smokers

    • Free pre-print version: Loading...

      Authors: Donna Marie Wallace-Williams, Len Tiu Wright, Ala’ Omar Dandis
      Pages: 1 - 26
      Abstract: .

      Citation: Journal of Marketing Communications
      PubDate: 2021-12-30T09:54:04Z
      DOI: 10.1080/13527266.2021.2018621
       
  • When you realize that big brother is watching: How informing consumers
           affects synced advertising effectiveness

         This is an Open Access Article Open Access Article

    • Free pre-print version: Loading...

      Authors: Claire M. Segijn, Eunah Kim, Asma Sifaoui, Sophie C. Boerman
      Pages: 1 - 22
      Abstract: .

      Citation: Journal of Marketing Communications
      PubDate: 2021-12-29T05:44:39Z
      DOI: 10.1080/13527266.2021.2020149
       
  • Advertising content and online engagement on social media during the
           covid-19 epidemic in Taiwan

    • Free pre-print version: Loading...

      Authors: Chiao-Chieh Chen, Yu-Ping Chiu
      Pages: 1 - 19
      Abstract: .

      Citation: Journal of Marketing Communications
      PubDate: 2021-12-27T05:14:15Z
      DOI: 10.1080/13527266.2021.2012499
       
  • The effects of message order on emotions and donation intention in charity
           advertising: the mediating roles of negative and positive empathy

    • Free pre-print version: Loading...

      Authors: Mikyeung Bae
      Pages: 1 - 18
      Abstract: .

      Citation: Journal of Marketing Communications
      PubDate: 2021-12-25T07:23:10Z
      DOI: 10.1080/13527266.2021.2015616
       
  • The relationship between brand experience and word-of-mouth in the
           TV-series sector: The moderating effect of culture and gender

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      Authors: Álvaro J. Rojas-Lamorena, Juan Miguel Alcántara-Pilar, María Eugenia Rodríguez-López
      Pages: 1 - 22
      Abstract: .

      Citation: Journal of Marketing Communications
      PubDate: 2021-12-21T02:48:49Z
      DOI: 10.1080/13527266.2021.2011376
       
  • Beyond blockchain: How tokens trigger the internet of value and what
           marketing researchers need to know about them

    • Free pre-print version: Loading...

      Authors: Horst Treiblmaier
      Pages: 1 - 13
      Abstract: .

      Citation: Journal of Marketing Communications
      PubDate: 2021-12-09T05:50:08Z
      DOI: 10.1080/13527266.2021.2011375
       
  • An integrated measure of eWOM usefulness in the leisure travel:
           conceptualisation, scale development, and validation

    • Free pre-print version: Loading...

      Authors: Sanjeev Verma, Neha Yadav, Rekha Chikhalkar
      Pages: 1 - 27
      Abstract: .

      Citation: Journal of Marketing Communications
      PubDate: 2021-11-29T07:22:25Z
      DOI: 10.1080/13527266.2021.2004442
       
  • Political competitive advantage in the usa: an rbv approach

    • Free pre-print version: Loading...

      Authors: Nicos Antoniades
      Pages: 1 - 32
      Abstract: .

      Citation: Journal of Marketing Communications
      PubDate: 2021-11-15T03:21:06Z
      DOI: 10.1080/13527266.2021.1981978
       
  • Intentional ad-viewing to support video creators on digital video-sharing
           platforms

    • Free pre-print version: Loading...

      Authors: Eunah Kim, Jisu Huh
      Pages: 1 - 15
      Abstract: .

      Citation: Journal of Marketing Communications
      PubDate: 2021-11-15T02:34:50Z
      DOI: 10.1080/13527266.2021.1995779
       
  • Internet killed the radio star'

    • Free pre-print version: Loading...

      Authors: Atanas Nik Nikolov, Yana Andonova, Yang He
      Pages: 1 - 14
      Abstract: .

      Citation: Journal of Marketing Communications
      PubDate: 2021-11-03T08:39:25Z
      DOI: 10.1080/13527266.2021.1998192
       
  • A framework for the sustainability of advertising agencies in an emerging
           economy: the case of South Africa

         This is an Open Access Article Open Access Article

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      Authors: Alistair Mokoena, Johannes Jürgens Prinsloo, Remigiusz Gawlik, Theuns Pelser
      Pages: 1 - 21
      Abstract: .

      Citation: Journal of Marketing Communications
      PubDate: 2021-10-19T08:44:10Z
      DOI: 10.1080/13527266.2021.1989613
       
  • Towards greater integration in media planning: Decision-making insights
           from public relations practitioners

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      Authors: Lisa Tam, Amisha Mehta, Hayley Goodlich
      Pages: 1 - 20
      Abstract: .

      Citation: Journal of Marketing Communications
      PubDate: 2021-10-10T03:38:09Z
      DOI: 10.1080/13527266.2021.1986740
       
  • The era of Instagram expansion: matching social media marketing activities
           and brand loyalty through customer relationship quality

    • Free pre-print version: Loading...

      Authors: Blend Ibrahim, Ahmad Aljarah
      Pages: 1 - 25
      Abstract: .

      Citation: Journal of Marketing Communications
      PubDate: 2021-09-30T03:05:23Z
      DOI: 10.1080/13527266.2021.1984279
       
  • ‘I’ll stand by you:’ understanding customers’ moral decoupling
           processes and supportive behavioral intentions in cases of corporate
           misconduct

    • Free pre-print version: Loading...

      Authors: Soojin Kim, Arunima Krishna
      Pages: 1 - 23
      Abstract: .

      Citation: Journal of Marketing Communications
      PubDate: 2021-09-29T03:10:45Z
      DOI: 10.1080/13527266.2021.1937281
       
  • Pandemic pains to Instagram gains! COVID-19 perceptions effects on
           behaviours towards fashion brands on Instagram in Sub-Saharan Africa:
           Tech-native vs non-native generations

         This is an Open Access Article Open Access Article

    • Free pre-print version: Loading...

      Authors: Ali B. Mahmoud, Joan Ball, Daniel Rubin, Leonora Fuxman, Iris Mohr, Dieu Hack-Polay, Nicholas Grigoriou, Aziz Wakibi
      Pages: 1 - 25
      Abstract: .

      Citation: Journal of Marketing Communications
      PubDate: 2021-09-10T05:41:04Z
      DOI: 10.1080/13527266.2021.1971282
       
  • Should businesses take a stand' Effects of perceived psychological
           distance on consumers’ expectation and evaluation of corporate social
           advocacy

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      Authors: Hao Xu, Eugene Lee, Hyejoon Rim
      Pages: 1 - 24
      Abstract: .

      Citation: Journal of Marketing Communications
      PubDate: 2021-08-24T10:44:50Z
      DOI: 10.1080/13527266.2021.1969588
       
  • The mediating role of skepticism: how corporate social advocacy builds
           quality relationships with publics

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      Authors: Keonyoung Park
      Pages: 1 - 19
      Abstract: .

      Citation: Journal of Marketing Communications
      PubDate: 2021-08-23T04:08:33Z
      DOI: 10.1080/13527266.2021.1964580
       
  • Fostering Consumer–Brand Relationships through social media brand
           communities

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      Authors: Zélia Raposo Santos, Pedro Simões Coelho, Paulo Rita
      Pages: 1 - 31
      Abstract: .

      Citation: Journal of Marketing Communications
      PubDate: 2021-08-06T09:40:02Z
      DOI: 10.1080/13527266.2021.1950199
       
  • Online review ratings: an analysis of product attributes and competitive
           environment

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      Authors: Manuel Sánchez-Pérez, María D. Illescas-Manzano, Sergio Martínez-Puertas
      Pages: 1 - 19
      Abstract: .

      Citation: Journal of Marketing Communications
      PubDate: 2021-07-21T01:47:29Z
      DOI: 10.1080/13527266.2021.1951815
       
  • Doing semiotics: A research for marketers at the edge of culture

    • Free pre-print version: Loading...

      Authors: Philip J. Kitchen
      Pages: 1 - 1
      Abstract: .

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      Citation: Journal of Marketing Communications
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